Pakistan Today Paperazzi Issue 323 Nov 10th, 2019 Cover -Sonica

@paperazzimagazine

Sonica jewellers LIBERTY

Au naturale beauty PG

24

Featuring Fatima Khan

Issue 323, 10-16 Nov, 2019 www.paperazzi.com.pk

>> IN THE SPOTLIGHT

Wake up & Make up!

BOSS LADY

wor k & play !

In conversation with Zahra Ahmad

We get up, close and personal with the woman behind Amina Z salon!

PAPERAZZI EATS AT

Cinnabon this week!

Issue 323, 10-16 Nov, 2019 www.paperazzi.com.pk

08

10

contents

06 Freshly Cut Headlines by Mikaal Zulfiqar - A Studio and Salon for Men 08 Clean eating The Food Bazaar by Go Organic Launched in Islamabad 10 Cover Shoot

By Sonica Jewellers 16 Wakeup & Makeup In conversation with Amina Z

24 Au naturale beauty Featuring Fatima Khan

16

22

Publisher: Arif Nizami l Publishing Editors: Samina Khan & Meher Tareen l Contributing Editor: Ali Nizami Managing Editor: Mehak Elahi | Editors: Minahil Qasim, Ramina Maripova & Alisa Dossa Digital Media: Nazish Sameer | Creative Director: Muhammad Asif | Marketing: Sohail Abbas 0300-4652194, Zahid Ali 0301-8479758, Muddasir Alam 0333-2282905, Zulfiqar Butt 0300-8451634, Mudassar Chuhadry 0333-8106007, Photographers: Irfan Younas & Kamran Mehdi Printed at PTPRINT Press, 4- Shaarey Fatima Jinnah Lahore. | Paperazzi is a project of Paper Magazine and Pakistan Today.

Contact Details: papermagazine2010@gmail.com

Ahmed Ali Butt

Umair Fazli

Numra Waqas

Freshly cut

Zainab Reza

Headlines by Mikaal Zulfiqar - A Studio and Salon for Men Opens its Doors In Lahore With its spectacular services. The event was hosted at Dock 27 and the PR was done by Mint PR.

Mikaal Zulfiqar & Hamza Tarrar

Jamal& Maida Azmat

Arham Qadir

Shamvill Khan Niazi 06

PAPERAZZI MAGAZINE

Rehan Bashir 2019

Zainab Cheema

Ayesha Khan

2019

PAPERAZZI MAGAZINE

17

JEWELLERS LIBERTY

Precious, Semi Precious Stones & Latest Jewellers

Brand: Sonica Jewellers Wardrob: Chanda Waseem | Zarmisha Dar Photography: Hasnain Hair & Makeup: Zebi

10

PAPERAZZI MAGAZINE

2019

2019

PAPERAZZI MAGAZINE

11

JEWELLERS LIBERTY

12

PAPERAZZI MAGAZINE

2019

2019

PAPERAZZI MAGAZINE

13

14

PAPERAZZI MAGAZINE

2019

JEWELLERS LIBERTY

Shop no. 2, 39/C II, Commercail Zone, Liberty Market, Lahore.

Cell: +92 300 4205389 Tel: +92 42 35714044 +92 42 35716959 akramsheikh001@gmail.com

2019

PAPERAZZI MAGAZINE

15

IN THE SPOTLIGHT

WAKEUP & MAKEUP IN CONVERSATION WITH AMINA Z

16

PAPERAZZI MAGAZINE

2019

What does beauty mean to you?

Beauty means feeling comfortable in your own skin and feeling good about yourself, whether it is because of make-up or nice clothes or exercising, it is having confidence in yourself.

Have you been inclined towards make-up since a young age or did you recognise your passion later on in life?

Almost every woman loves make up but I never thought of becoming a make-up artist, I recognised my passion in my early 20’s.

How do you stay abreast of the latest beauty trends?

Keeping up with all the trends can feel overwhelming at times; you need to know what’s happening not only for you, but also for your potential customers. They trust you to be informed and to know what is happening in the Beauty and Fashion world. So I do a lot of research online regarding the current and upcoming beauty trends and read a lot of print magazines daily so I stay ahead of the trends.

You have an incredible career – what have been your highlights?

Highlights of my career are that I started from scratch and I keep on educating to update myself on latest techniques in this field, I was able to expand and make a salon of my dream. I am always consistently working on giving good service to my clients.

What has been the biggest challenge of your career?

Each day comes with its own challenges and problems but patience and dedication towards my work is what always gets me through. During my career I have always tried to strike a balance between what the client wants and what vision I have for them which has always worked for me.

How would you describe your signature look and what is it about your style that sets you apart from other make-up artists?

My make-up style is soft, subtle and dewy. I don’t believe in over doing it. The best part about Amina Z salon is that we don’t impose rather we improvise make-up and hair according to your skin type or preferences but there is one thing for sure.

Your secret to successfully running multiple branches of your salon while raising your kids?

It's never easy being a mom trying to juggle a full-time business with a family life. The key is to focus on a plan, get organized, and find the right balance between profession and parenthood. I am blessed with a very supportive family which makes running my salons a lot easier.

Describe a day in your life.

My day starts at 9/30 with a good breakfast, reach the salon between 10/30 to 11. Check everything at the salon, have a brief meeting with my team. Then generally talk to my clients, check

if the services are done properly, pick up my son from school at 2/40 take him home, after lunch I come back to the salon in the evening and then I am there till it closes at 8pm How does it feel to have your daughter choose the same career as you?

I am very happy and relieved that my daughter has recently joined me. She has done her bachelor’s degree in math, statistics and computer sciences from university of Toronto. Then she did a year’s course from Aveda institute Toronto in hair and salon management, Aveda is considered to be one of the best there.

Your advice to aspiring young girls who want to be just like you.

We all know practice makes perfect, and make-up artistry is no exception. Whether it's trying out different looks on yourself or your friends, the more you do it, the better you will be. Also being determined and focused is imperative to succeeding. Never lose hope and learn to take criticism positively and in a few short years things will work out even better than expected.

2019

PAPERAZZI MAGAZINE

17

#paperazziaboutagirl

IN THE FIELD WITH...

Anushay javed CHEF

Who is your best friend?

My best friend is my cousin Mehru, she’s more of a sister to me.

What would you grab if your house was on fire?

My phone and my dog.

What is your destination for the trip of your dreams?

Prague When you were little, what did you want to be when you grow up?

I used to change my mind so much when I was little, sometimes an actor or a travel journalist.

If you got stuck in the elevator and was forced to listen to one Song what would it be?

At this point it’s Haye dill beechara from the movie paray hut love. I’m literally obsessed with that song What was the best advice you were ever given?

Everything happens for a reason, let go and live.

18

PAPERAZZI MAGAZINE

2019

what we fancy!

From the makers of Paperazzi!

Find out what tickles our fancy!

food After an overwhelming response The Kitchen Lhr has started catering events. They offer a wide variety of scrumptious dishes from their elaborate menu and finger licking good desi entree’s too. We highly recommend it!

on the playlist Billo is on our playlist this week!

hot couple Amna & Adeel Monnoo are on our hot couple list this week!

fun stuff Order your floral letters now @luxegiftwrap, your premier destination for luxury gifts!

20

PAPERAZZI MAGAZINE

2019

fun & quirky

hot stuff

Ghazi Taimoor is our absolute favourite.

You can never have a dull moment with him around!

Makeup maestro, Amina Raja turns heads wherever she goes.

We're huge fans of her ace skills!

news Netflix is all set to release Sharmeen ObaidChinoy’s SITARA: LET GIRLS DREAM in 2020 which will be available in over 190 countries.

travel diaries

travel diaries

hadiyya aazer malaysia

planes, trains & automobiles

Travelling is great fun. You get to explore a new place, meet new people and get wiser! We want to know more and will share with you exciting travel stories from a few special people in our section, planes, trains & automobiles!

Where did you choose to go and why?

We traveled to Malaysia, the reason why we chose Malaysia was that it has a lot of fun filled activities for kids.

travel diaries

travel diaries

travel diaries

travel

travel diaries

Who did you travel with?

I travelled with my family that includes husband and a 5 year old son.

travel diaries

travel diaries

travel diaries

travel diaries

travel diaries

travel diaries

travel diaries travel diaries

Tell us about sites no one should miss out on?

Malaysia has a lot to offer, one of the places that i absolutely fell in love with was the worlds largest hotel, First World Hotel which consists of 7000 rooms in Genting highlands. Genting highlands it self is a gorgeous place with a huge indoor themed park and a world famous casino. Apart from that Malaysia has some gorgeous beaches like langkawi, Penang and Sepang. Kuala lampur has attractions like Petronas twin towers and Menara Tower.

travel diaries

Suggest places for a perfect night out?

If you want a perfect night out, you should visit Atmosphere 360 which is the revolving resturaunt at Menara KL. It is a great place to unwind with a gorgeous sky high views.

What can you do over there to relax and unwind?

To relax an unwind we went to this gorgeous resort in Sepang, Avani GoldCoast Resort. It had over water villas and private beach also a spa rejuvenation centre.

travel diaries

travel diaries

travel

Tips?

When planning your trip you should break into at least 3 places, Kuala Lampur, Langkawi and Genting Highlands amd from KL you can take day trips to different places.

travel diaries

Can you tell us a little about yourself?

That’s not an easy question to answer!

I’m almost 30 years old, but I look 16. I love dogs, films, rock music, yoga and annoying my husband! I studied Film in university but ended up making skin care products, and don’t regret it for a second. My favorite color is orange, my favorite movie is probably Fight Club and I’m one of those Game of Thrones geeks.

What does beauty mean to you?

Feeling good in one’s own skin and a healthy skin care regime.

How did you first become interested in natural beauty products and what finally led you to take the leap to setting up your own all-natural beauty brand, Aura? Aura is my parents’ baby. They started Aura as a hobby in their home

Au Naturale

BEAUTY 24

PAPERAZZI MAGAZINE

2019

HAVING ACHIEVED SO MUCH AT HER AGE, FATIMA KHAN IS THE PROUD ENTREPRENEUR BEHIND AURA. STARTING AS A HOME-BASED FAMILY PROJECT DEDICATED TO PROMOTING ALL NATURAL SKINCARE PRODUCTS, AURA STARTED WITH A MERE NINE NATURAL HANDCRAFTED SOAPS AND WITH SUCH A MARVELOUS RESPONSE TO THEIR LINE OF SOAPS, AURA’S PRODUCT LINE AND EVENTUALLY THE BRAND ITSELF, GREW TO WHAT IT IS TODAY. NOW, AURA OFFERS ITS CUSTOMERS A RANGE OF HIGH QUALITY, NATURAL SKIN AND HAIR PRODUCTS THAT ARE ONLY TRIED AND TESTED ON FAMILY AND FRIENDS! kitchen, when they tried their hand at 100% natural soaps and a 100% natural mosquito repellent. I helped them out with branding and marketing when they decided to sell the products, and also offered my “millennial” expertise on trending ingredients.

What has been the most surprising thing about running your own beauty

ABOUT ME!

company? Any challenges or hurdles you have come across since its inception?

Running any company is a tough endless job and makes you a great multi-tasker. There are lots and lots of challenges that I talk about in response to another question.

What is the development process of Aura’s products? Where do you find inspiration for each different product?

Each new recipe is carefully developed by myself, Aura’s Hakeem Sahab and cosmetic chemist. Every new batch undergoes a lab test.

Once passed, the product samples are distributed amongst family and friends to try out. This can take upto 4-6 months. My dad made quite a few contacts with skin care gurus all over the world before he passed away, so I keep in touch with them myself and simply keep up with skin care trends - especially in Korea. However, the main source of inspiration is Pakistan’s own natural resources and old wisdom.

Could you tell us a bit about pricing; what factors go into deciding how much a final product will sell for?

Since a majority of the packaging and raw material is imported for skin care products in Pakistan (our industry still needs time to grow), a good chunk of the pricing depends on the landed costs of materials. It’s a nice old blend of tax, marketing, profit and cost of goods.

What are your go-to beauty products, any guilty pleasures?

Everything Aura. I’m a sucker for essential oils, face oils, face mists, mascara and lip tints. As for other skin care/cosmetic brands, I’m all about NYX Cosmetics Aesop Skin Care!

What are your top three favorite picks from Aura’s wide range of products?

Organic Rose Water, Activated Charcoal Bar, Lift Me Up Mask.

Can you tell us a little about the Pakistani market? Is it easy to cater to?

Yes and no. I think the awareness and curiosity for natural skin care is increasing every day. The only hurdles are maintaining affordable prices with high quality natural products and getting customers to trust a local brand. Also, not selling fairness products confuses customers. #SayNoToFairnessProducts #BeautyBeyondColor Who is the Aura customer?

Typically, women between the ages of 18 and 35. It’s a good mix of students, mothers, working women and housewives.

What are your goals for the brand for the next year, five years and overall?

To become the number one name for natural skin care in Pakistan and eventually open our doors to international markets!

Lastly, what are some hurdles an aspiring business owner might not be aware of?

And more importantly, being a female entrepreneur yourself, do you feel there are more challenges faced by female-led businesses in our society? There are new hurdles every day. The one I have to deal with the most is the lack of professionalism specifically in Punjab.

When running a business, one is not only working 24/7 but also reliant on several people to stay on track.

It can get stressful really fast. As for challenges as a female entrepreneur in Pakistan - while there are more females working now than ever before in Pakistan, it’s still not something people are entirely comfortable with. I face a lot of non-communicative and dismissive behavior from male professionals, especially in the retail sector.

Perhaps they feel awkward talking to a female or it’s an ego issue - or both! Plus it doesn’t help that I look 10 years old. Haha!

2019

PAPERAZZI MAGAZINE

25

what’s happening!

Your weekly entertainment guide plus all the upcoming events and much much more! Paperazzi gives you the latest scoop!

urtaay sitaray The first citywide All-Women Gymnastics Championship hosted by Imkaan Welfare Organization. This championship is an opportunity for women and girls of all ages to showcase their talents in gymnastics, and provide them with the initial platform to hone their skills to a professional standard.

completely vincent Ivy ArtEd announces its second annual art exhibit - ‘Completely Vincent’. So go on and join The Ivy School to explore the life and selected works of the famous artist.

urtaay sitaray beach vibes Step out of your comfort zone and join Rover Pakistan for a weekend of music and drum circle camping. The trip features an amazing camping experience at the shores of the Arabian Sea along with exhilarating Drum Circle & Live music.

26

PAPERAZZI MAGAZINE

2019

Cyminology is a Berlin based jazz quartet that combines Persian poetry and chamber-esque contemporary music. The subtle yet dynamic music takes its cue from the sound of the Persian language, sung by the lead singer Cymin Samawatie.

Their latest album release is “Phoenix” and they are invited for three concerts in Pakistan, one that will be taking place in November at the GoetheInstitut.