Pakistan Today Paperazzi Issue 267 October 14th, 2018 Cover nishat

@paperazzimagazine

PG 24 - BOSS LADY

IN THE SPOTLIGHT

hasan rizvi

woman with a vision

PG

Behind the PR Maestro.

Featuring Zainab Salman

fall ( in g ) for lemon

guide to daachi!

This season’s favourite color is here to stay

samar abid

travels to london

Organic cuisines, music and local crafts.

Planes, trains & automobiles

alyzey gabol Get the look on pg. 24

Issue 267, 14-20 Oct, 2018 www.paperazzi.com.pk

nishat linen #FORALLOFYOU | WINTER 2018 | READY TO WEAR | WWW.NISHATLINEN.COM

mariam mujahid About a girl!

Issue 267, 14-20 Oct, 2018 www.paperazzi.com.pk

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contents 08 Finer threads

Sitara Studio’s flagship store launch.

12 Think Pink Pink Ribbon Pakistan hosted their launch event.

18 Cover Shoot

By Nishat Linen 16 Hotties of the week!

Find out who we caught on our hot radar this week!

24 Boss lady Featuring Zainab Salman 32 Ready set style Featuring Everthine by Samar

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Publisher: Arif Nizami l Publishing Editors: Samina Khan & Meher Tareen l Contributing Editor: Ali Nizami Managing Editor: Mehak Elahi | Editors: Minahil Qasim, Ramina Maripova & Anum Teli Digital Media: Nazish Sameer | Creative Director: Muhammad Asif | Marketing: Sohail Abbas 0300-4652194, Zahid Ali 0301-8479758, Muddasir Alam 0333-2282905, Zulfiqar Butt 0300-8451634, Mudassar Chuhadry 0333-8106007, Photographers: Irfan Younas & Kamran Mehdi Printed at PTPRINT Press, 4- Shaarey Fatima Jinnah Lahore. | Paperazzi is a project of Paper Magazine and Pakistan Today.

Contact Details: papermagazine2010@gmail.com

Threads

finer threads

Hira & Hemayal

Tepu Malik, Zahid Aslam & Rezz Aly Shah

Sitara Studio’s flagship store was launched in Islamabad with much fanfare. The PR was by Rezz PR & Events and Event by Miradore Productions.

Mr Adress, Neelofar Bakhtiyar & Amna Malik

Moazma

Syed Fakir & Tehmeen

Hamza & Behraam 08

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CEO Sitara Textiles Muhammad Anees

Humaira Bilour

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Saba

Zainab & Zaara

Laiba

Nosheen & Zoya

Mr & Mrs Fahad bin Saeed 10

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Mukhtar

Neelum & Kainaat

Begum Aliya Saadat & Naila Tariq

Maliha & Junaid

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Rohama Amna Monno

Think Pink

Iman Hashmi

Aleena Shahid

Pink Ribbon Pakistan hosted their launch event ‘PINKtober’ in Lahore.

Annie Choudhry

Rohail, Zainab, Omer, Frayal & Mahnoor

Marryam & Nighat 12

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Sibgha Zafar 2018

Soha & Aqsa

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Mikaal Zulfiqar Junaid Khan

Dew gamers Arena

Feroze Khan

Mira Sethi

Mountain Dew organised a gaming tournament event in Royal Palm, Lahore. The event was by JbnJaws, PR by Cartel, Celebrity Management by Epic.

Salman, Masud,Saman & Muneeza

Ali & Sakina

Faiza, Maha & Momina 14

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Mahenur Haider

Meerab & Yashfa

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h ot t i es o f

Aymen Hikmat

We have our eyes on her plaid pants.

Mishal Asad Dreamy blues!

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Nikhar Riaz

Casual chic at its best.

the week

Amal Qadri

Makes a statement in solid colours and fun accessories!

Alishay Adnan Aces the white shirt & blue jeans combo.

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#BossLady

WOMAN WITH A VISION ZAINAB SALMAN IS A HEAD STRONG PERSONALITY, WHO EMBRACES ALL THINGS CREATIVE. AN ACE FASHION DESIGNER, A DOTING MOM TO TWO WONDERFUL KIDS, A WORKAHOLIC AND A FITNESS ENTHUSIAST.

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Did you stumble upon your career or was it something that you always wanted?

Writing had always been one of my strengths and I had always imagined myself to be a fiction writer. After reading Harry Potter, I was convinced that I would be the next J.K. Rowling but that never happened and I became a fashion designer instead. However, by becoming a designer, I have found another platform and avenue to express my creativity; designing clothes helps me look for beauty in every little thing I look at. It is a very liberating feeling to be able to translate something people visualize to be very boring or bland into something absolutely beautiful and that is what makes me love my profession even more.

boss?

Being a boss comes with a lot of responsibility. You are responsible for all those people working for you. As a boss, one needs to learn how to listen, comprehend and execute effectively to be able to run a team. It's not an easy job!

Name one boss lady that you admire and how she still inspires you?

My older sister Amina, who’s a lawyer in New York, is one woman who I absolutely admire. I see her juggling her professional and private life meticulously and that really makes me look up to her. I am inspired by her work ethic.

She’s always taught me to be comfortable in my own skin and empower other women around me like a real boss woman.

Who has been the greatest inspiration in your life?

Describe a day in your life As a fashion designer, I have always thought Sabyasaachi’s I start my day off with breakfast with my kids before I go into success story to be very touching and inspiring. It is my office. I look after design, production and execution in first remarkable how he became one of the half of the day. After school duties, we all have world’s most proclaimed designers and how lunch together and I get back to work. I am he has remained faithful to his true aesthetic gym-a-holic so going to the gym is mandatory “AS A BOSS, till today. for me. That’s my "me time" after work. I usually ONE NEEDS TO

eat early with my kids before putting them in LEARN HOW When was time you felt bed. Most days involve late night office runs. completely discouraged and how It feels very calming to be in the studio later TO LISTEN, did you push through it? at night when most of the office staff is gone.

COMPREHEND Right before our showcase at FPW two Having the space to myself gets my creativity AND EXECUTE years ago, we had a theft in our studio flowing.

EFFECTIVELY and everything was wiped out. Every TO BE ABLE TO single piece was stolen! It really brought my Complete this sentence: To me, a morale down. Regardless, we started from #BossLady is…”

RUN A TEAM. scratch and managed to pull a decent show To me, a boss lady is an extraordinary woman IT'S NOT AN together. who doesn't settle for anything less than the EASY JOB!” best What was the best advice that your mentor gave you?

What did you learn from your Always be humble biggest failure?

Don't let anybody’s insecurities and baseless criticism over What are the top 3 things you cherish in power you. Stay positive in what you do. You must be doing your life? something right to be where you are today.

It may sound cliché, but my three boys (my kids and my husband)- my life revolves around them Which world leader would you most like to My work - my studio is in my house so I literally live in my have dinner with? office. And my family including some of my best friends that I I would like to have dinner with Justin Trudeau because he is can't imagine functioning without a multi-cultural personality who respects all cultures, religions, ethnicities, races etc. I love how humble he is.

What is #1 thing that is yet to be ticked off your bucket list?

What advice would you give to young girls out There are still a lot of things that need to be ticked off. This is there who have dreams and goals like yours? just the beginning!

There is no force more powerful than a woman determined to rise. Don't ever underestimate what you can achieve. Keep at What does nobody tell you about being the it, start over if you need to - you will eventually get there.

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d Snapper with Pan Seared Re sauce! a Fuego special

Welcome to Fuego!

Umer, Sana and Atif are the backbone of Fuego's which is a newly opened restaurant in Karachi, serving primarily Spanish food. The restaurant has a great, friendly atmosphere with very accommodating staff and focuses on its customers, providing them with a great dining experience. The food is extremely delectable with all the dishes having their own recognizably different flavours and distinct spice levels.

is "see, the ins piration beh ind it isine the larger than life Spanish cu wner) . its elf ”. - sana ibrah im umer (o

#papera

Men at work!

Seafood Paella

Menu: • Homemade Chips With Butter Dip • Pan Seared Red Snapper With A Fuego Special Sauce • Qulip Prawns • Buffalo Chicken With Melted Cheese • Seafood Paella

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Buffalo chicken with melted cheese.

Qulip Prawns

Heavenly Affair!

Wall Mural of Flamenco Dancer.

FUEGO

azziEATS SPANISH CUISINE

Tropical Blue & Fuego Mint Special

“The aroma, comfort and heartiness is everything you expect from Spanish food and that is what we aim to bring to the table”. - Umer Hafeez (Owner)

Chips & Dip

Time to dig in!

Fuego's backbones - Sana, Umer, Head Chef and Atif 2018

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GUIDE TO DAACHI!

3RD - 5TH NOVEMBER 2018, 10 AM – 8 PM, MODEL TOWN COMMUNITY CENTER

T

Another favourite to look out for are the individualized and customized handmade bobble-heads. Get your favourite politician or yourself made for your car deck or your mantel!

he biannual Daachi Arts & Crafts Exhibition is one of the most exciting exhibitions that take place in Lahore.

It is spearheaded by the Daachi Foundation, a non-profit that strives to promote Pakistan’s cultural heritage, ideology and environment by promoting indigenous craftsmen and artists, while advancing a sustainable lifestyle. By bringing together artisans and entrepreneurs from all over Pakistan, Daachi aims to inculcate pride for our culture and heritage.

Don’t leave your little ones behind because these traditional dolls are something that are rare-finds and can be passed on for generations. Plus, why not teach the little ones about our cultural clothing!

From organic cuisines to music to local crafts, you can find everything and anything in this three-day exhibition!

Delicate decorative items are a top favourite at daachi.

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Don’t forget to check out these decorative lamps that are crafted to lift your mood and the ambiance of a room.

You can also get your hands on these funky truck-art inspired coasters – the perfect pop of colour for your coffee tables.

Our globally known, Multani pottery is also readily available in all shapes and sizes.

While many of the craftsmen do not have labels of their own but their design work is meticulously detailed and eye-catching. From chests to drawers to trays, you will find the most intricately designed pieces for your home.

Daachi is basically khussa-galore.

From open-toed to hand-painted to covered in gota – every type of khussa is available.

Also don’t forget to miss out on the live-action. Many of the artisans can be caught doing their craft at the venue. You can also get your hands dirty by making your own pottery or assisting in craft-making.

Natural remedies for allergies, skincare and haircare are also readily available.

From handmade soaps to oils – you pretty much have it all.

From chunky to tiny, there is an array of decorative items to uplift your spirits.

Well, then this is the right place for you. From Harry Potter notebooks to beautifully crafted journals to recycled paper pads, there is something for everyone.

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ABOUT ME

In

Conversation With PR Guru Hasan Rizvi » What makes BBPR stand apart from the rest of the competitors in the PR domain?

We are utterly crazy! We lovely jumping around the box, testing ourselves, and just going crazy with our ideas. That being said working in the corporate culture we ensure to be meticulous. » How do you come up with an idea for any campaign you work on?

We do brainstorming sessions, think tanks, review case studies, understand the brand, speak its language and ideate. » Hasan Rizvi is known as the PR Guru.

How does that make you feel?

Marketing has always been my calling. Using fun and engaging tools to send a message is an art I’m still learning.

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» What does PR mean to you?

PR is an amplification tool. Best used to increase awareness and give the freedom to choose. » Which campaign is the closest to your heart and why? #AchaiBarhnayDo for sure. Working with special children hands down was the most rewarding experience till date. I take it upon myself to increase awareness for different special needs not only in Pakistan but everywhere.

» What is a day in Hasan Rizvi’s life like?

Hectic: a 12 hour work day followed by the gym a little bit of family time and then back to the grind. Weekends are more fun obviously. » How does Hasan Rizvi maintain a balance in his professional and personal life?

I compartmentalize, which doesn’t always work out but I do my best. » Name 3 things you don’t like about yourself and would want to change.

I stress a lot, don’t spend enough time with my kids and parents and lastly I have a very low tolerance for stupidity. » Which brand out of the many you work on your favorite and why?

Too many to choose one, but my favourite ones are Cornetto, BlueBand, Knorr, Surf, Lifebuoy and Shell to name a few. » Knorr or Maggi Noodles?

Knorr all the way! » What’s your next move in PR? We are looking into exploring opportunities abroad. With a strong hold in Pakistan that’s the next logical move. » If you were to be in another profession, what would it be and why?

A lawyer, TV Host or maybe even a full time humanitarian. » Name a project carried out by a competitor that you wished you had done?

Strepcils Stereo. Absolutely loved the campaign! » What does competition mean to you?

I’m threatened by creativity, power while money is temporary. » A message you’d like to give out to the young entrepreneurs.

Don’t be afraid to experiment. You never know, some of the craziest ideas go viral!

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https://www.dropbox.com/sh/qn26vs3f6byncdc/AACFnenmNTaSydsmTY_cmotWa/IMG_1152. jpg?dl=0 https://www.dropbox.com/sh/qn26vs3f6byncdc/AACxUbROsNhu3GA8QJ8t84m6a/ IMG_1154.jpg?dl=0

ready, set, style!

featuring everthine by samar

Sahar Noon turns up the heat in this voguish scalloped jacket by Everthine! Sahar totally owns this look by pairing this modern front open jacket with jeans, white tank top and black boots. A perfect look for any occasion

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Interior designer, painter , miniature artis t and restaurateur sahar n oon styles 4 ready to wear ou tfits from everth ine

by S amar and styles them to perfection .

Shahbano Lawn by Bashir Ahmad Textiles Muse: Myda Malik Makeup by: Sehrish Amir @themakeupstudiobysehrish Location: The Brasserie, Mall One @shahbanoofficial @bashirahmad_official

A splash of colours to uplift the mood, the elongated silhouette of this colorful outfit looks ravishing on Sahar Noon. Styled to perfection with pointed taffy pink heels, this outfit can certainly add the necessary oomph to your winter wardrobe!

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This smart lilac top paired effortlessly with high waist denim jeans and flamingo pink heels makes Sahar a boss lady .You can easily dress it up with formal pants for night look and tone it down with jeans for a perfect daywear look!

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Muse: Sahar Noon | Brand: Everthine by samar | Photography: Kamran Mehdi | Styling: Sahar Noon

Hues of mint green and pink look feminine and classy all year around. Sahar clearly knows how to carry this elegant outfit from Everthine's festive collection, absolutely loving the choice of hand painted Khussa with this look

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