Pakistan Food Journal, January - February 2022

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Calendar of Events Date: 1 October 2021 to 31, March 2022. Venue: Dubai.

Asia Fruit Logistica 2022 Date: 7 to 9, September 2022. Venue: AsiaWorld Expo, Hong Kong

The World’s Biggest Annual Food & Hospitality Show

Gulfood Manufacturing 2022

Dates: 13 to 17 February 2022.

Date: 8 to 10, November 2022.

Venue: Dubai World Trade Centre, Dubai.

Venue: Dubai World Trade Centre.

Fruit Logistica 2022 Date: 5 to 7, April 2022. Venue: Berlin, Germany.

EIMA International 2022 Date: 9 to 13, November 2022. Venue: International Agricultural and Gardening Machinery Exhibition, Bologna, Italy.

Dates: 12 to 14 May 2022.

ANUGA FOOD TEC

Venue: Shanghai World Expo Exhibition & Convention Centre, China.

Dates: 26 to 29, April 2022 Venue: Cologne, Germany.

International Green Week Date: 20 to 29, January 2023. Date: 26 to 29, July 2022.

Venue: Berlin, Germany.

Venue: Exhibition Centre Nuremberg, Germany.

IFTECH Pakistan 2022

Anuga 2023.

Date: 22 to 24 September 2022.

Date: 7 to 11, October 2023.

Venue: Lahore Expo Centre.

Venue: Berlin, Germany.


Contents

Editor’s Note Dear readers, In January - February 2022 edition, the editorial board of Pakistan Food Journal is focusing on the Agricultural Sector of Pakistan, as a cover story on this theme is also published on the importance of this sector. The agriculture sector is indispensable to the country’s economic growth, food security, employment generation and poverty alleviation. It contributes 19.2% to the GDP and provides employment to around 38.5% of the labor force. The great exhibition of machinery for agriculture, landscaping and related components EIMA International, offers the entire lanscape of technologies and electronic devices for the correct use of natural resources and the implementation of eco-sustainable processes. EIMA International makes a contribution of high strategic value. A detailed post show report of the 2021 exhibition is also published in this magazine.

Pakistan Food Journal, January - February 2022

Food Briefs National and International . . . . . . . . . . . . . . . . . .4 News and Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Around the World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Corporate News With the established technology of disc separators: GEA delivers kytero® singleuse pharmaceutical separators to Europe, Asia and North America . . . . . . . .21 Crespel & Deiters Group acquires extrusion specialist ECP . . . . . . . . . . .22 Nutriswiss establishes gentle refining processes for organic oils . . . . . .23

Exclusive Interview Extended shelf life and maximum efficiency . . . . . . . . . . . . . . . . . . . . . . .24 Givaudan: Shaping the Future of Food. . . . . . . . . . . . . . . . . . . . . . . . . . .28 Sidel contributes to Lesieur sustainability and flexibility vision with three

Gulfood will mark a number of editions of aligning food and beverage industry players from across the world with emerging markets across the Middle East and beyond when the world’s largest annual F&B trade exhibition returns to Dubai World Trade Centre (DWTC).

Combi solutions for light-weighted rPET edible oil bottles . . . . . . . . . . . .30

The 36th Anuga trade fair was held from 913 of October, 2021 at Cologne, Germany. It's the world's leading food fair for the retail trade and the food service and catering market and takes place every other year. The leading global trade fair for food and beverages once again demonstrated that trade fairs of these dimensions is possible again.

PERSONALIA

Foundation Ceremony of Pakistan’s Ever 1st Food Nutation Innovation Center in Karachi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32 by National Alliance for Safe Food

Ucima's new Board of Directors holds its first meeting . . . . . . . . . . . . . .33 The Board was elected at the last Members' Meeting and will remain in office

EIMA International 2021 EIMA 2021 the International Exposition of Machinery for Agriculture and Gardening concludes successfully . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..34 EIMA 2021 - Pakistan Delegation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36

Amina Baqai Editor in Chief

FRUIT LOGISTICA 2022 Fruit Logistica 2022 Berlin Germany . . . . . . . . . . . . . . . . . . . . . . . . . . . .40

GULFOOD MANUFACTURING 2021 Gulfood Manufacturing 2021: World’s largest food and beverage processing and packaging show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 Editor-in-Chief Amina Baqai Managing Editor / Publisher Sohail Aziz Senior Editor / Publisher Nadeem Mazhar

Hony. Editor Dr. Noor Ahmad Memon Shahzad Umer Sama

ANUGA 2021

Marketing Executive Asim Shamsi

GULFOOD 2019

Layout & Design Mazhar Ali

Suite B-4, & B-6, 2nd Floor, 64/21, Miran M. Shah Road, M.A.C.H.S, Karachi - Pakistan. Tel: +92-21-34311674, 34303101 Email: info@foodjournal.pk, Url: foodjournal.pk Printed at Color Plus, Korangi Karachi. Available on Gale Factiva and affiliated international databases through Asianet Pakistan.

ANUGA trade fair in Cologne, Germany . . . . . . . . . . . . . . . . . . . . . . . . . .46

Gulfood to celebrate decades of linking global industry with emerging markets in 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48 Pakistani exhibitors at Gulfood 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . .50


Food Briefs National

Prime Minister Imran Khan has said that with the introduction of better mechanization tools and ICTenabled extension services, agriculture sector in Pakistan will be revolutionized. He directed the authorities concerned to establish centers of excellence in Punjab and Khyber Pakhtunkhwa for research in major crops like cotton, wheat and rice. Pakistan Ambassador to China, Moin ul Haque has said signing of memorandum of understanding (MoU) on export of onion from Pakistan to China was a very important step in promoting bilateral trade between the two countries. Prime Minister Imran Khan has said the government is focused on enhancing per acre yield of crops by adopting better farming techniques. Earlier, the prime minister was told that cotton, rice, maize and sugarcane are the major Khareef crops being cultivated in the country.

Customs data showed that China imported RMB 1.95 billion worth of paddy and rice from Pakistan in the first 10 months of this year, 3.9 times that of the same period last year. Pakistan is the third largest rice supplier to China.

Chakwal. The harvest celebration was organized by Agrionics Farms. 

Shaukat Tarin has said that various economic indicators clearly show that the country’s progress by all accounts was on rise. He said, the

A 14-day online training course on water-saving agriculture for Pakistan kicked off recently. The training course has been sponsored by Chinese Ministry of Commerce and organised by the international exchange centre of Yangling Demonstration Zone, Shaanxi province, China. A research conducted by the International Food Policy Research Institute (IFPRI) revealed that the Total Factor Productivity, one of the most informative measures of agricultural productivity, has been negative over the past two decades.

country was now sugar surplus besides producing huge surplus in rice, maize and cotton. 

Pakistan is aiming to reduce its soybean import bill by 50% in next five years by using intercropping technology, promoting soybean cultivation and improving its processing and value addition.

Importers have substantially slowed down placing pulse orders as global prices have surged by US$ 100 to US$ 600 per tonne over the past

Special Assistant to PM on Poverty Alleviation Senator Dr. Sania Nishtar has inaugurated the first ever ginger cultivation in Balkasar area of

two months, pushing up the wholesale rates in the local market.

Food Briefs International 

4

The government of Bangladesh has released ten new rice varieties, developed by public and private entities, to boost output further in the rice cropping Boro season. The varieties were certified and released at the 106th meeting of the National Seed Board (NSB). China’s grain output rose two per cent in 2021 from a year earlier, hitting a record, despite natural disasters wreaking havoc on plantations, the National Bureau of Statistics (NBS) said recently. Grain production totalled 682.9 million tonnes, up from 650 million tonnes last year, the bureau said.

according to data provided by the Arab-Brazil Chamber of Commerce to media. 

Green Party Agriculture Minister Cem Özdemir wants to see more organic and less convenience food in Germany. He says food should no longer be sold at bargain prices. But this could place a greater burden on poor people.

India surpassed Brazil in food exports to the League of Arab States for the first time in 15 years as the COVID-19 pandemic disrupted trade flows in 2020,

A senior official at Indonesia's biggest palm oil group said that the government was currently drafting a plan aimed at limiting shipments of the edible oil to tame domestic cooking oil prices, remarks the Trade Ministry swiftly denied. The annual value of Japan's food, agriculture, forestry and fisheries exports exceeded ¥1 trillion ($8.7 billion) for the first time in 2021, Chief Cabinet Secretary Hirokazu Matsuno said recently. Malaysia's palm oil council (MPOC) will focus on expanding into developing markets, cultivating downstream manufacturing demand and promoting regional acceptance of its homegrown sustainability certification in 2022. The Turkish government has decided to switch to vegetarianism and raise awareness against food waste to face the collapse of the Turkish lira and uncontrollable food

prices hikes. If the rule of law was also respected, even Greenpeace would be jealous of the Turkish regime’s green push. 

Britain's health service has launched a NHS Food Scanner App that offers healthier alternatives as part of the government's multimedia antiobesity Better Health Campaign. This feature allows families to scan product barcodes that suggest healthier alternatives to help them make an easy swap during their next shopping trip.

Demand for American dry beans is exceptionally strong despite the small crop, says an industry official. Growers in the United States harvested 1.03 million tonnes of beans last year, down 30 percent from the previous year.

Vietnam's coffee exports in 2021 are expected to show a drop of 2.7% to 1.5 million tonnes, while rice exports will likely fall 0.5%, government data released recently showed.



News & Views

Agriculture sector in Pakistan to be revolutionized Prime Minister Imran Khan has said that with the introduction of better mechanization tools and ICT-enabled extension services, agriculture sector in Pakistan will be revolutionized. “Olive cultivation and shrimp farming on commercial scale are need of the hour to ensure food security in the country. It will also help in improving exports”, he said while chairing a meeting on Agriculture Transformation Plan in the country, one of the Prime Minister’s Priority Sectors for economic turn-around. The Prime Minister reiterated that the launch of Kissan Card will facilitate farm-

ers to buy machinery and agriculture inputs. He directed the authorities concerned to establish centers of excellence in Punjab and Khyber Pakhtunkhwa for research in major crops like cotton, wheat and rice. The Prime Minister also directed to set up calf-raising centers and introduce better artificial insemination techniques for the growth of livestock and the improvement of milk production in the country. He directed all the provincial Chief Secretaries to take effective steps for the availability of urea by putting a check on its illegal transportation to neighboring countries, especially Afghanistan.

The Prime Minister was informed that administrative steps were being taken against individuals involved in creating artificial shortage of urea. The meeting was attended by Industries Minister Makhdoom Khusro Bakhtiar, Minister for National Food Security Syed Fakhar Imam, Planning Minister Asad Umar, Special Assistant to PM on Political Communication Dr Shehbaz Gill, Chief Minister Balochistan Abdul Quddus Bizengo and senior officers concerned. Chief Minister Punjab Sardar Usman Buzdar and Chief Minister KP Mahmood Khan joined the meeting via video link.

MoU on onion export, an important step to promote Pak-China bilateral trade Pakistan Ambassador to China, Moin ul Haque has said signing of memorandum of understanding (MoU) on export of onion from Pakistan to China was a very important step in promoting bilateral trade between the two countries. “This is very welcome development because Pakistan and China are very important trading partners and the MoU will help promote bilateral trade,” he told the media.

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News & Views

China and Pakistan have signed the Protocol of Inspection and Quarantine Requirements for the export of onions from Pakistan to China. With the agreement, Pakistani onion producers will gain access to the Chinese market. Ambassador Haque said Pakistan and China were very important trading partners and added, “In fact China is Pakistan’s largest trading partner.” He said last year, the two countries launched the second phase of free trade agreement, under which we had deepen the access to our respective markets. “More than 1000 products are enjoying tariff free lines and onion is one of the products. So this agreement will help in the access of onion products, from Pakistan to China,” he added. The ambassador said the MoU had helped in facilitation of requirements like quarantine and other requirements of Chinese authorities. “So it will facilitate the export of onion from Pakistan to China and we can see it as a very important step in promoting bilateral trade between our two countries.” Responding to a question about improvement in onion production, he said after having facility of exporting onion to the largest market in the world, the producers in Pakistan would also take steps to improve the cultivation, techniques and standards in bid to increase the capacity and the production of onion to meet demand in China.

Ambassador Haque said China was a very strong agricultural country and the Pakistani authorities were already working with China under China Pakistan Economic Corridor (CPEC) framework in the agricultural sector to improve the crop yields in Pakistan to have new seeds and new irrigation techniques. “I’m sure that with this cooperation, we could be able to improve the production of onion in Pakistan as well.” According to a senior Chinese official, in recent years, China-Pakistan agriculture trade has been growing rapidly and despite Covid-19 pandemic in 2020, bilateral agriculture trade volume remained at a high level with an amount of USD 717 million. This year from January to September, China-Pakistan Agriculture trade achieved a record of USD 860 million, of which export from Pakistan to China was USD 613 million and it would increase year on year.

Govt focusing on adopting better farming techniques Prime Minister Imran Khan has said the government is focused on enhancing

per acre yield of crops by adopting better farming techniques. He said this while chairing a meeting on Khareef crops in the country. “We are investing in research and development to produce better quality inputs like seeds and fertilizers,” he added. Earlier, the prime minister was told that cotton, rice, maize and sugarcane are the major Khareef crops being cultivated in the country. Because of the government’s agriculture-friendly policies, the growth trend is being witnessed in the per acre yield of all these major crops. The prime minister was also briefed that the agriculture sector in the country can be improved by investing heavily in good quality seeds and pesticides, credible research and development and technology transfer. The prime minister directed the authorities concerned to take all possible measures to improve acreage and yield of all crops to ensure food security in the country. The meeting was attended by Minister for National Food Security Fakhar-e-Imam, Advisor on Finance Shaukat Fayyaz Tarin, Advisor on Commerce Abdul Razak Dawood, Industries Minister Makhdoom Khusro Bakhtiar and senior officers. The provincial Agriculture ministers of Punjab, Sindh, KP and Balochistan joined the meeting via video link.

January - February 2022

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News & Views

Meanwhile, the prime minister said Pakistan and Norway have excellent relations and the Norwegians of Pakistani origin formed a strong bridge between the two countries. He observed this during a meeting with Ambassador of Norway, Per Albert Ilsaas, who called on him here. Imran said there is potential for increased collaboration in political, economic and other areas of mutual interest. Referring to the Norwegian company Telenor, he said Pakistan-Norway economic relations are growing. The ambassador of Norway extended greetings to Imran on behalf of the Norwegian prime minister. He felicitated the prime minister on successful holding of the 17th extraordinary session of the Organization of Islamic Cooperation (OIC) foreign ministers. Imran extended an invitation to the Norwegian prime minister to undertake a visit to Pakistan at his earliest convenience.

Pakistani rice export to China has huge potential Customs data showed that China imported RMB 1.95 billion worth of paddy and rice from Pakistan in the first 10 months of this year, 3.9 times that of the same period last year. Pakistan is the 8

third largest rice supplier to China. In addition, Pakistan once became China's largest rice supplier in the first five months of this year. As China and Pakistan further advance agricultural cooperation, Pakistan's rice exports to China may increase. As the world's leading rice exporters, India, Thailand, Vietnam and Pakistan compete and cooperate with each other. In the first three months of this year, Vietnam imported about 247,000 tons of rice from India. The reason behind is that as the prices of quality rice rise internationally, Vietnam exports more locallyproduced fragrant rice abroad. In order to ease domestic food pressure, Vietnam has no choice but to import cheaper broken rice from India, mainly for making rice flour, vermicelli, and livestock feed or brewing beer. According to Vietnam's Ministry of Agriculture and Rural Development, the proportion of quality rice seeds in Vietnam was less than 40% before 2015, but now it has reached 70%. Vietnam turns to export high-priced quality rice and value added products. Fragrant rice is more of a cash crop than staple food, produced to earn foreign exchange in Southeast Asian countries. The same can be seen in India and Pakistan. As the two countries mainly

grow basmati rice and broken rice, they have been playing a "zero sum game" in basmati rice export. India used to be the largest exporter of basmati rice. However, due to the strict EU restrictions on tricyclazole and carbendazim, India lost quite a lot of basmati rice orders from European clients. Meanwhile, Pakistan has become the biggest beneficiary thanks to its organic farming of basmati rice. Faisal Jahangir Malik, senior vice president of Rice Exporters Association of Pakistan, said that three years ago, India sold 400,000 tons of basmati rice in the European markets, while Pakistan's share was less than 40,000 tons. "From 2020 to 2021, Pakistan's rice exports to European countries have reached 470,000 tons, while India's share was less than 40,000 tons." It all thanks to Pakistan's traditional farming method. "Although Pakistan's farming methods are not modern, they are close to organic production, so the world has confidence in Pakistani rice." For a long time, Pakistan has followed a formula for rice export - rice export equals output minus domestic consumption. Shamsul Islam Khan told CEN reporter that Pakistan has exported all it can offer. The only way to more exports is to increase rice yield. Zhang Jiegen, an associate researcher


News & Views

at the Center for Pakistan Studies at Fudan University, believes that China's rice market is open to Pakistan in a way that other countries do not enjoy. "China will provide as much quota as possible to Pakistan in order to promote the healthy development of China-Pakistan trade, but Pakistan’s production capacity can not keep up." He cited sugar exports as an example. In 2020, Pakistan provided subsidies to exporters to promote sugar export to China. However, this was followed by a spike in sugar prices as Pakistan's domestic sugar production capacity could not keep up.

China, Pakistan step up agricultural cooperation A 14-day online training course on water-saving agriculture for Pakistan kicked off recently. The training course has been sponsored by Chinese Ministry of Commerce and organised by the international exchange centre of Yangling Demonstration Zone, Shaanxi province, China.

Vice Director Sun Jinghu while attending the opening ceremony of the training.

The 48 trainees are from Pakistani universities and institutions. At the training course, they will communicate and discuss the water-saving irrigation techniques and the development of trend of water-saving agriculture with Chinese experts from Chinese Academy of Agricultural Sciences and Northwest Agriculture and Forestry University, China.

Pakistan needs to develop coherent national policy for horticulture development

Yangling has made active exploration in water-saving irrigation, integration of water and fertiliser and efficient use of water resource in recent years, and achieved remarkable results while accumulating a lot of experience, said Yangling Demonstration Zone senior official He Ling. He hoped that China and Pakistan would share the experience and methods in water-saving agriculture, deepen the pragmatic cooperation and make more contributions to the development of China and Pakistan’s modern agriculture. “This year marks the 70th anniversary of the establishment of diplomatic ties between China and Pakistan,” said Shaanxi province Commerce Department January - February 2022

“We hope this training will enhance the two nations’ exchanges and understanding and boost the extensive cooperation of scientific research institutions in modern agriculture.”

Pakistan yet to take an appropriate pie from global cake at the account of horticulture exports, despite the fact that the global trade in horticulture had increased four times over two decades and stood at more than US$200 billion in 2019, said FPCCI Chairman Standing Committee on Horticulture Exports, Ahmad Jawad. Talking to media, he said that since 1947, agriculture sector has received inconsistent attention. There have been times of great development however it can be argued that last two decades have been worse for the agriculture. A research conducted by the International Food Policy Research Institute (IFPRI) revealed that the Total Factor Productivity, one of the most informative measures of agricultural productivity, has been negative over the past two decades. This shows that our growth is now reliant on inputs or increase in area under cultivation.

He said according to the Agriculture Census 2010, 78 percent of the farmers in Pakistan have land-holdings of less than 7.5 acres. Wheat, cotton, maize, sugarcane and rice are the main crops grown by these farmers. These crops are labor intensive and mechanization plays a small role. This means that sowing of these traditional crops is of little competitive advantage for these subsistence farmers as compared to high value agriculture. Therefore, it is high time to capitalize on the opportunities offered by horticulture and it has to be given a central role in order to boost the agriculture growth. As per a report of Food and Agriculture Organization (FAO) of the United Nations, rising living standards and burgeoning population will swell the demand for horticulture products by 70 percent over the next thirty years. He said Pakistan retains only 1.5 percent share in world exports of citrus fruits and 2.8 percent share in world exports of potatoes; however through upgrading our production methods, seed varieties, processing infrastructure and produce quality, we could easily exported $2.2 billion worth of horticulture commodities in next two years. Jawad further told that Egypt provides a good case study for Pakistan to learn by implementing a Sustainable Agricultural Development Strategy since 2009, Egypt has focused on capturing export markets 9


New & Views

for its horticulture commodities and currently exports about $3.2 billion worth of oranges, grapes, potatoes, strawberries and onions to the Russian Federation, European Union and the Middle East.

First ever ginger harvest in Pakistan agriculture inaugurated Special Assistant to PM on Poverty Alleviation Senator Dr. Sania Nishtar has inaugurated the first ever ginger cultivation in Balkasar area of Chakwal. The harvest celebration was organized by Agrionics Farms. This was the first ginger harvest piloted in Pakistan. The crop was grown in eleven months. Being an essential ingredient of Pakistani cuisine, ginger is high in demand, but unfortunately it is not grown here, and all the crop is imported to meet the domestic needs. At the event, participants learnt from experts about the sustainable production and management of ginger and how to properly harvest this crop. Speaking on the occasion, Dr. Sania said, “Ginger can emerge as a major crop and can be a game-changer for the farming community. Agriculture is profoundly linked to poverty alleviation in Pakistan. Government, private sector, research institutions, innovators and farmers can work together to build synergies and develop agri-value chains. This will lead to greater impact for poverty alleviation, livelihoods creation, economic growth and foreign trade boosting.” Dr. Ghulam Muhammad Ali, Chairman Pakistan Agricultural Research Council (PARC), Muhammad Najeebullah, Director Vegetable Research Institute, Faisalabad and other experts were also present on the occasion. Participants were provided with information on how to successfully grow and harvest ginger in the country. Experts presented research-based information about the agricultural benefits of growing ginger locally. After knowledge-sharing, all participants went to the field for the formal inauguration and demonstrations. Chairman PAC briefed Dr. Sania on the 10

success of ginger cultivation project and its potential to boost Pakistan’s farming sector. “This variety of ginger has been successfully grown and field tested and can yield up to approximately 8 to 10 tonnes per acre in this area” he said. Other experts shared that Pakistan is an agri economy field to progress as it should be but now it has started its journey towards self-sustainability. With help of drip irrigation, sprinklers and shading fabric, it was the first ginger farming project that turned out commercially successful.

Pakistan is now sugar surplus country Advisor to Prime Minister on Finance and Revenue, Shaukat Tarin has said that various economic indicators clearly show that the country’s progress by all accounts was on rise. “Numbers never lie,” the adviser said while indicating towards progress in various sectors of economy including agriculture, manufacturing, exports and tax collection. He said, the country was now sugar surplus besides producing huge surplus in rice, maize and cotton. “Numbers never lie, our progress by all accounts is on the rise i.e. agriculture, manufacturing, exports and tax collection. We are now sugar surplus

country. Also producing huge surplus in rice, maize and cotton,” the adviser tweeted. Meanwhile, Spokesperson to Finance Minister, Muzammil Aslam said economy of the country was moving on right direction and deplored that media was misleading the masses. In a statement issued here, he said the inflation was rising all across the world for last four months. Quoting the Food and Agriculture Organisation (FAO) report, he said the prices of food and beverages increased by 3.9 percent in September and October whereas the prices of edible oil witnessed an increase of 9.6 percent. The prices of dairy products were also increased by 2.6 percent, according to the report. He said after COVID-19, the whole world was facing hard times, adding that it was misleading to say that the difficult situation was faced only in Pakistan. Pakistan’s economy was growing fast, he said, adding that in October Pakistan’s exports grew by 17.5 percent which was highest in the last eight years. For the first


News & Views

time in Pakistan’s history, the export target would reach $30 billion this year. During July-October textile exports increased to $6 billion whereas tax revenues were increased by 37 percent. In last four months, the government had collected Rs151 billion in income tax and cotton production was also increased by 81 percent. He said the industry had also grown by 12.25 percent and the economy would improve further in the coming days.

Maize-soybean strip intercropping to reduce Pakistan’s soybean import bill by 50% in next five years Pakistan is aiming to reduce its soybean import bill by 50% in next five years by using intercropping technology, promoting soybean cultivation and improving its processing and value addition. Soybean is considered the essential poultry feed ingredient, next to cereals within the field crop segment. However, local soybean production in Pakistan is much lower than the total national annual consumption. “We can get out of this situation by enhancing our local soybean production using strip intercropping technology, which has globally proven to be the technique for enhancing crop production in the face of decreasing cultivation in a sustainable manner”, said Muhammad Ali Raza, post-doc of Sichuan Agricultural

University (SAU) and Director of National Research Centre of Intercropping, Islamia University Bahawalpur. He made these remarks at a soybean research and cultivation promotion and planning meeting. Strengthening soybean research, promoting soybean cultivation in Pakistan and improving soybean processing and value addition were discussed at the meeting. Since 2018, successful maize-soybean strip intercropping technology trials have been continuously conducted in Sindh and Punjab. At the meeting, Dr. Muhammad Ali Raza, Dr. Zaheer Ahmad In-charge of soybean cell of University of Agriculture Faisalabad (UAF) and Hafiz Saad Bin Mustafa, Research Scientist at Directorate of Oilseeds, Ayub Agriculture Research Institute (AARI), presented their

achievements on maize-soybean intercropping. Positive feedback was also given from agricultural enterprise CEOs and local progressive farmers in the meeting. “In last autumn, from Aug. to Dec. 2021, I adopted this technology on 40 hectares of land. In the end of the season, I got 1.8 tons of soybean and 2.5 tons of maize per hectare,” President of Kissan Board Pakistan Ch. Shaukat Ali Chadhar, shared the promising data of the trial by him. CEO of Hi Tech Group Dr. Muhammad Arshad, remarked that high protein content soybean seeds with good amino acid profiles are for good digestibility which can be cultivated through maize-soybean strip intercropping technology. The intercropping technology can increase the protein content within soybean because high maize crops will give some shade to soybean crops which will be the reason for high accumulation of protein within soybean seeds, he explained. The meeting was chaired by Prof. Dr. Athar Mahboob, IUB Vice Chancellor. IUB is ready to provide all the technical support required to the industry or farmer community. With this technology, we are aiming to reduce our country’s soybean import bill by 50% in next five years, he said. Dr. Rana Tariq, CEO/MD of Shamim Feeds Pvt. Ltd., Tariq Tanveer, CEO of

January - February 2022

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Agri-Tourism Development Corporation of Pakistan, Dr. Khalid Mahmood Shouq, Editor in Chief of Veterinary News and Views, Ali Khurram Irfan Nomani, CEO of Akin Foods, Dr. Muhammad Aslam, CEO of Mumtaz Feeds, Rao Muhammad Ikhlaq, Muhammad Manzoor, and Naeem Iqbal, etc. also attended the meeting.

The KWGA chairman said mash pulse rate in the global market had soared to $1,060 per tonne from $800 over the last two months, followed by black gram (to $700 from $600), masoor (to $965 from $600), medium sized white gram (to $1,000 from $550) and large sized white gram (to $1,400 from $850).

whole form and were later processed in

Pulse imports slow down as prices surge

He said moong imports had been negligible due to local crop which started from July. However, the price of locally produced moong also rose to Rs4,600 per 40kg from Rs3,500.

were imported in October against

tonnes.

Karachi Wholesale Grocers Association (KWGA) chairman Rauf Ibrahim said importers were reluctant to open letters of credit in view of the rising global prices, rupee’s massive devaluation and skyrocketing freight charges.

He said the wholesale price of mash had gone up to Rs250 per kg from Rs190 in the last two months, while black gram price is now tagged at Rs160 compared to Rs130 per kg. Masoor rate rose to Rs195 per kg from Rs140, whereas the prices of medium and big sized white gram surged to Rs160 and Rs260 from Rs110 and Rs180.

The impact of rising wholesale prices was also visible in retail rates of pulses all over the country. According to the Sensitive Price Indicator for the week ending Dec 9, masoor, gram pulse and mash rates went up by 2.32-3.29 per cent over the preceding week.

Pakistan consumes 800,000 tonnes of whole black gram every year which is later processed into gram pulse (dal chana). Consumption of moong, mash and masoor stands at Rs200,000 tonnes each annually, while the demand for arhar pulse hovers around 25,000 tonnes.

Masoor was selling at Rs170-230 per kg, moong at Rs115-230, mash at Rs200310 and gram pulse at Rs124-200 per kg.

Mr Ibrahim said imports from various countries made up 80pc of the overall demand for pulses, which arrived in the

Importers have substantially slowed down placing pulse orders as global prices have surged by $100 to $600 per tonne over the past two months, pushing up the wholesale rates in the local market.

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mills located in Sindh and Punjab. White gram is not processed and consumed directly. After an upsurge, imports of pulses had been slowing down over the last few months, he said. The Pakistan Bureau of Statistics data showed that 86,033 tonnes of pulses 109,962 tonnes in September. Mr Ibrahim claimed that imports in November plunged to 38,000 tonnes, while arrivals from Dec 1 to 11 stood at just 11,800 When asked why imports in JulyOctober rose to 419,626 tonnes from 374,836 tonnes a year ago, he said this was because of previous orders as shipments had been taking at least three months to arrive due to logistics issues compared to 30 to 45 days a few months back. He said there should be some mechanism as import permits should be issued to the traders as per the demand and supply situation of pulses in the country. Another option is that the government should get involved in importing pulses as per the country’s requirement or announce a subsidy on imports to control rates.



Around the World

BANGLADESH Ten new rice varieties released in Bangladesh The government has released ten new rice varieties, developed by public and private entities, to boost output further in the rice cropping Boro season. The varieties were certified and released at the 106th meeting of the National Seed Board (NSB), held at the conference room of the Ministry of Agriculture recently. Agriculture secretary and NSB Chairman Md Sayedul Islam chaired the meeting. Two inbreed varieties by Bangladesh Rice Research Institute (BRRI), one inbreed variety by Bangladesh Institute of Nuclear Agriculture (BINA), one by private organisation BRAC, and six hybrid varieties by different organisations were registered by NSB on the day. Two inbreed varieties - BRRI dhan 101, 102 -- can give 7.72 and 8.11 tonnes of paddy per hectare, respectively. BRRI dhan 101 can prevent bacterial blight while BRRI dhan 102 is zinc enriched. BINA dhan 25 is a finer quality variety with an average trial output of 14

7.64 tonnes per hectare. This variety can be harvested in 145 days. BARC Executive Chairman Shaikh Md Bokhtiar, director-general of seeds (Ministry of Agriculture) Abdullah Sajjad, BADC chairman AFM Hayatullah, BRRI Director General Shahjahan Kabir, BINA Director-General Mirza Mofazzal Islam, and additional secretary Kamala Ranjan Das were present at the meeting.

CHINA China’s grain output hits new high in 2021 as food security drive begins to pay off China’s grain output rose two per cent in 2021 from a year earlier, hitting a record, despite natural disasters wreaking havoc on plantations, the National Bureau of Statistics (NBS) said recently. Grain production totalled 682.9 million tonnes, up from 650 million tonnes last year, the bureau said.

The annual data comes amid growing concern about food security in the world’s No 2 economy, with analysts saying policymakers should stay alert to the impact of surging global food prices. China’s total crop growing area was 1.764 billion mu (117.6 million hectares) this year, an increase of 0.7 per cent compared to 2020, marking the second year of growth in a row. The acreage of corn and wheat grew amid rising prices and profit, while the size of soy bean and rice fields shrunk as prices fell, the NBS said. Corn acreage rose 5 per cent from last year and output rose 4.6 per cent. China’s autumn harvest was hit by natural disasters ranging from devastating floods in central Henan province to droughts in parts of Shaanxi, Gansu and Ningxia provinces, though most agricultural areas were favourable for growing, NBS said.


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The growth in grain output reflects investment in improving crop varieties and making it easier for farmers to harvest, process and store yields efficiently, said Even Pay, an agricultural analyst with Trivium China, a Beijing-based consulting firm. Beijing has been stressing the importance of food security in recent months, as shifting geopolitical tensions have affected food imports and exports, and rising global food prices threaten to drive up domestic inflation. Despite stable domestic production, China is still heavily dependent on global markets for a few key crops such as corn, cotton, soybeans and sugar, which are often affected by geopolitics. Last month, the National Development and Reform Commission (NDRC), the country’s top economic planner, called for greater international cooperation to acquire critical farm produce while trying to diversify sources of grain.

GERMANY Germany sees battle over cheap meat flare up Green Party Agriculture Minister Cem Özdemir wants to see more organic and less convenience food in Germany. He says food should no longer be sold at bargain prices. But this could place a greater burden on poor people. Germany's new agriculture minister, Cem Özdemir, knows how to deliver a good soundbite: "Sometimes I get the feeling that a good engine oil is more important to us than a good salad oil," the veteran Green told the mass-circulation paper Bild am Sonntag. Food quality in Germany is too low, Özdemir said, and so are the prices, and everyone loses out because of it. "There should no longer be any junk prices," he said. "They drive farms to ruin, prevent animal welfare, promote species extinction and burden the climate. I want to change that." The price of food should, he said, reflect the "ecological truth." Ultimately, he said, consumers also suffer from cheap food with too much January - February 2022

fat, sugar and salt in it, pointing out that over 50% of German adults are overweight. "The former government tried for too long to get the industry to reduce these ingredients with voluntary commitments. That's over now. With me, there will be binding reduction targets," Özdemir said. The new government declared aim, formulated in the freshly signed coalition contract, is to increase Germany's proportion of "organically farmed" land from the current 10% to 30% by 2030 — though there are few details beyond that. The agriculture minister's plans immediately drew flak from the conservatives, who are now in opposition. Bavarian State Premier Markus Söder was quick to lash out along familiar lines: The federal government is "not there to dictate to people what or how much they should eat." Söder, in whose state farming plays a major role and farmers associations have a strong voice, said he doubts whether that is the right "vision" for Germany's agriculture. None of the new government's plans are news to Christoph Minhoff, head of the Food Federation Germany, an industry association that represents companies all the way along the food supply chain. "Özdemir is ramming open doors that are all already open," he told DW. "It's nice, but at the end of the day, it's no help if a company tries to sell something that just

stays on the shelf. They need products that consumers will buy."

INDIA India Is No.1 Food Supplier to Arab Nations after 15 Years India surpassed Brazil in food exports to the League of Arab States for the first time in 15 years as the COVID-19 pandemic disrupted trade flows in 2020, according to data provided by the ArabBrazil Chamber of Commerce to media. The Arab world is among Brazil's most important trade partners, but its distance from those markets took its toll as the pandemic rattled global logistics. Brazil accounted for 8.15% of the total agribusiness products imported by the 22 League members last year, whereas India captured 8.25% of that trade, ending Brazil's 15-year advantage, the data showed. Despite remaining competitive "from the farm gate in," Brazil lost ground to India and other exporters such as Turkey, the United States, France and Argentina amid a disruption of traditional shipping routes. Brazilian shipments to Saudi Arabia that once took 30 days could now take up to 60 days, according to the Chamber, whereas India's geographic advantages 15


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allow it to ship fruits, vegetables, sugar, grains and meat in as little as week. Brazil's agricultural exports to the Arab League rose just 1.4% by value to $8.17 billion last year. Between January and October this year, sales totaled $6.78 billion, up 5.5%, as logistics problems subsided, Chamber data showed. China's push to boost its own food inventories during the pandemic also diverted some of Brazil's trade with the Arabs, leading countries such as Saudi Arabia to step up promotion of domestic food production, while seeking alternative suppliers.

INDONESIA Indonesia government drafting plan to limit palm oil exports A senior official at Indonesia's biggest palm oil group said that the government was currently drafting a plan aimed at limiting shipments of the edible oil to tame domestic cooking oil prices, remarks the Trade Ministry swiftly denied. Togar Sitanggang, deputy chairman of GAPKI, told a parliamentary hearing that a plan was already in the works to restrict exports, by as much as 20per cent. He did not elaborate, or say how GAPKI learned of the information.

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"The Trade Ministry is drafting up a plan to limit exports ... What we heard is the regulation is being written up," he said. His comments came amid calls by lawmakers at the hearing for palm oil producers to meet domestic demand first before exporting. The world's top producer and exporter of palm oil has been trying to curtail the rise in domestic cooking oil prices that have climbed about 40per cent from a year earlier, in line with high global palm oil prices. Global prices hit records amid demand recovery from major buyers India and China as production in Indonesia and rival Malaysia slowed. Trade Ministry official Indrasari Wisnu

Wardhana, responding to the GAPKI official's remarks, in a text message to Reuters denied there was such plan. "So far there are no new rules other than what have been announced by the trade minister," Wisnu said. The regulations announced require exporters to obtain shipment approval from Jan. 24 for exports of crude palm oil, used cooking oil and refined, bleached and deodorised palm olein (RBD palm olein). The rules will apply for six months. Exporters are currently only required to do customs declarations for shipments. Prices of palm oil benchmark contract in Malaysia rose as much as 3.2per cent in early trade in reaction to the Indonesian policy and amid higher crude oil futures.


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The Trade Ministry has also assured there would be no minimum requirement for palm oil domestic sales, or a Domestic Market Obligation (DMO), which some legislators have called for. The DMO has been a contentious factor in a month-long suspension by Indonesia of thermal coal exports that has concerned major coal importers, as it seeks to ensure domestic supply to its power plants. "It's only fair. The CPO (crude palm oil) was produced on Indonesian soil, the people of Indonesia have the right to enjoy low cooking oil price," parliamentarian Andre Rosiade said. GAPKI chairman Joko Supriyono prior to the hearing said he did not expect export disruption from the permit requirements. "This is for the sake of improving exports' orderliness amid the national cooking oil programme to ensure availability and supply security," he added.

JAPAN Japan hits annual food export target of ¥1 trillion The annual value of Japan's food, agriculture, forestry and fisheries exports exceeded ¥1 trillion (US$ 8.7 billion) for the first time in 2021, Chief Cabinet Secretary Hirokazu Matsuno said recently. The export value between January and November totaled ¥1.06 trillion. Matsuno said at a news conference the figure was a "result of the combined efforts of government agencies to promote exports." "We want to promote growth of the agriculture, forestry and fishery industries by incorporating demand from overseas markets and stimulate regional economies," Matsuno said. A sharp increase in shipments of beef to the United States and Japanese sake to China particularly contributed to the growth, and the coronavirus pandemic led to solid online sales, according to the Ministry of Agriculture, Forestry and Fisheries. The latest available data on exports of agriculture, forestry and fisheries products including timber and pearls show their value came to ¥973.4 billion between January and October, while the Finance Ministry said the value of food exports in November was ¥89.9 billion, meaning total exports of such items exceeded ¥1 trillion by the end of November. January - February 2022

By October, exports of beef jumped 89.7% on year to ¥41.6 billion and those of sake climbed 81.1% to ¥31.8 billion, according to the farm ministry. The government has set goals of ¥2 trillion in exports in 2025 and ¥5 trillion in 2030, and plans to quickly expand exports centered on products that Japan has strength in. While Japan's exports of agricultural products have grown steadily, the ¥1 trillion goal could not be met by the initially set target year of 2020 as growth slowed due to the pandemic. The value of exports in 2020 was ¥986 billion. Entering into force on Jan. 1 of a new Asia-Pacific free trade agreement, the Regional Comprehensive Economic Partnership consisting of 15 nations including Japan, China and South Korea, is also expected to boost exports to the member countries. As restrictions on imports of food from Japan remain in place in 14 countries and regions such as China, South Korea and Hong Kong following the 2011 nuclear disaster in Fukushima, the Japanese government will continue to urge them to remove the restrictions to help accelerate Japan's food shipment, a senior farm ministry official said.

acceptance of its homegrown sustainability certification in 2022. Speakers at annual MPOC industry seminar agreed on the strategic importance for Malaysia to strengthen its market position regionally, while boosting the fight against negative consumer perception and anti-palm policies which have damaged demand outlook in the EU, UK and US. MPOC sees food service in Vietnam and the Philippines, consumer cooking oil markets in the Philippines, packed food and oleo chemicals in Japan and biodiesel in South Korea as the key growth sectors for Malaysian palm oil in the Asia-Pacific, marketing director Faisal Iqbal said. Vietnam's food service sector should see the strongest growth over the next five years, projected at 8.65pc CAGR, while Japan's packed food industry is forecast to reach the highest value of $204bn at the end of the period.

Malaysia lays out plans to strengthen palm oil market

Developing food service and confectionery sectors in MENA countries including Turkey, Algeria and Egypt were also identified as strong growth markets for Malaysian palm oil, while Kenya and Mozambique are expected to expand as Sub-Saharan African re-export hubs. Both countries have consistently increased Malaysian palm oil imports in recent years, and the African Continental Free Trade Area has lowered barriers to regional palm oil trade since its launch in January 2021.

Malaysia's palm oil council (MPOC) will focus on expanding into developing markets, cultivating downstream manufacturing demand and promoting regional

Alongside promotional events to grow regional markets, MPOC aims to brand and differentiate Malaysian palm oil and build acceptance of the Malaysian

MALAYSIA

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Sustainable Palm Oil (MSPO) certification scheme, according to MPOC promotions and corporate communications deputy director Razita Abdul Razak. The council wants ASEAN to officially recognise the scheme within the next two years, so it can then be included in sustainability chapters of the bloc's free trade arrangements, she said. So far the scheme has failed to garner widespread international market acceptance since its launch in 2015, despite more than 90pc of Malaysia's oil palm planted area being MSPO-certified. A small win came when Japan endorsed MSPO palm products in its sourcing policy for the 2020 Tokyo Olympics. But the country recently rejected the scheme on the basis that it is not stringent enough for certifying palm kernel shell imports under its renewables feed-intariff system. Malaysia is eager to regain control of the sustainability narrative of its palm oil, which government representatives will appear in Brussels in April to defend as part of a WTO dispute panel over the EU's phase-out of palm-based biofuels. But several participants representing Malaysian palm industry stakeholder groups that took the floor during the seminar's open dialogue segment were critical of the MPOC's approach to-date. Resources funnelled to promoting MSPO through direct talks with regional governments and manufacturers, and at business-facing events like the Dubai Expo,

have arguably been outdone by social media campaigns from NGOs spreading anti-palm sentiment amongst consumers, in the west and increasingly closer to home. Minister of Primary Industries and Commodities Datuk Hajah Zuraida Kamaruddin said she has heard the comments, and that her ministry is working with the MPOC on an updated marketing strategy master plan for Malaysian palm oil. "Currently we have been very defensive… we have to use our limited budget wisely to promote the positive things we're doing and change our palm strategy from defensive to offensive".

TURKEY Turks urged to become vegetarian to survive economic crisis The Turkish government has decided to switch to vegetarianism and raise awareness against food waste to face the collapse of the Turkish lira and uncontrollable food prices hikes. If the rule of law was also respected, even Greenpeace would be jealous of the Turkish regime’s green push. “Instead of eating 1-2 kilos of meat monthly, let’s eat half a kilo. We buy 2 kilos of tomatoes and half of them go to the trash. Well, let’s get 2 tomatoes,” said Turkish lawmaker Zülfü Demirba who belongs to President Recep Tayyip Erdo an’s AKP party.

He made this statement in light of the total collapse of Turkish lira and the looming economic crisis. Turkey’s currency has crashed to ‘insane’ historic low. According to CNBC, inflation in Turkey is now near 20%, meaning basic goods’ prices have skyrocketed in price, and Turks’ local currency salaries are severely devalued. And while the economy is on the brink of collapse, Erdo an keeps advertising new armaments deals to save the pride of his neo-Ottoman ambitions. Greece’s MEGA TV channel reported that Turkey’s upcoming economic crisis raises eyebrows in Athens as the latter ranks first in exports to Turkey. Meanwhile, Erdo an does not seem to be so green-liberal when it comes to the freedom of expression. More than 271 social media accounts have been targeted in Turkey in the last days for “inciting people to hatred and calling on citizens in the streets to use violence [against price hikes].” On a more serious note, in Athens they fear that Erdo an may once again try to “export” his domestic problems by causing another turmoil at the border with Greece.

UNITED KINGDOME UK Launches New Scanner App For Healthier Food Choices Britain's health service has launched a NHS Food Scanner App that offers healthier alternatives as part of the government's multimedia anti-obesity Better Health Campaign. This feature available on the free to download app, allows families to scan product barcodes that suggest healthier alternatives to help them make an easy swap during their next shopping trip. The application uses a “Good Choice” badge to help signpost people to healthier food and drinks in line with the government's dietary recommendations for added sugar, saturated fat and salt. “We know that parents find it really hard to find healthier snacks for their kids, especially if they're fussy eaters,” said Dr Linia Patel, an Indian-origin dietician, who

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tested the new National Health Service (NHS) app. “The NHS Food Scanner App is a fun way to get the kids involved in choosing healthier foods that they'll love – so get going and scan, swipe, swap,” she said. The aim of the free-to-download smartphone app is for families to be given support to improve the diets of their children, as new statistics reveal the number of parents giving unhealthy snacks to their children has increased during the COVID-19 pandemic. It follows a record rise in obesity among children since the start of the pandemic, with NHS analysis showing that one in four young schoolchildren in England are now overweight or obese.

downloading the free NHS Food Scanner App, families can swap out foods from the weekly shop for healthier alternatives and avoid items high in salt, sugar and saturated fat,” she said. Dr Alison Tedstone, Chief Nutritionist at the Department of Health and Social Care (DHSC), said: “We are all aware of the increased pressures families have been under throughout the pandemic with children being stuck at home more." “It's so important that children reduce the amount of sugary, fatty and salty foods they eat to help them stay healthy and reduce the risk of health problems such as diabetes and tooth decay,” Tedstone said.

“We know that families have felt a lot of pressure throughout the pandemic, which has drastically changed habits and routines,” said UK Public Health Minister Maggie Throup.

The app is part of the DHSC's wider anti-obesity strategy for the Better Health Campaign, which involves regulating the promotion of less healthy foods to children backed by around GBP 100 million in funding.

“The new year is a good time for making resolutions, not just for ourselves, but for our families. Finding ways to improve their health is one of the best resolutions any of us could make. By

A survey by UK-based parenting hub Netmums showed that nearly 58 per cent parents give their children more sugary or fatty snacks than before the pandemic and nearly two-thirds (64 per cent) of

January - February 2022

parents said they often worry about how healthy their children's snacks really are. Nearly 90 per cent of parents said they would benefit from an app which would help them make healthier choices for their children.

USA U.S. increases dry bean exports Demand for American dry beans is exceptionally strong despite the small crop, says an industry official. Growers in the United States harvested 1.03 million tonnes of beans last year, down 30 percent from the previous year. Mexico is the biggest market for U.S. beans and they were very active buyers in 2020-21 due to a small domestic crop. That same situation appears to be playing out again in 2021-22. "It looks like a pretty bad year for Mexico," Rebecca Bratter, executive director of the U.S. Dry Bean Council, said during the Northarvest Bean Day webinar.The council is forecasting 650,000 tonnes of Mexican bean production, 19


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which would be similar to last year's 682,000 tonnes but well below the historic average of 838,000 tonnes. "When Mexico's production is down our exports are up," she said. There is also hopeful news out of the European Union where a 25 percent import tariff has been suspended for at least one year as the EU makes progress on its aluminum and steel spat with the U.S. The tariff is still in place in the United Kingdom but there are signs that it too is willing to kickstart negotiations with the U.S. "We really need that so we can capture that lost market share," said Bratter. In the meantime, several smaller markets like Costa Rica, Guatemala, Peru and Japan have been greatly increasing their purchases of U.S. beans. "That really adds up," she said. The U.S. exported 437,745 tonnes of beans to all markets between January and October of 2021, compared to 382,624 tonnes the same period a year ago. The COVID pandemic was responsible for some of that increase as people around the world scrambled to stock their pantries. But Bratter attributes it more to the renewed interest in healthy eating, the rise in the vegan movement and a global focus on sustainability. "Beans have a wide-open lane. I'm very excited about that," she said. The Dominican Republic is another big buyer of U.S. beans and it is now a tariff and quota-free market. Bratter is also quite excited about the Chinese

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market. China used to be a big exporter of the crop but production is falling in that country and it has become a net importer of beans.

VIETNAM Vietnam 2021 coffee exports seen down 2.7% y/y, rice to fall 0.5% Vietnam's coffee exports in 2021 are expected to show a drop of 2.7% to 1.5 million tonnes, while rice exports will likely fall 0.5%, government data released recently showed. Coffee exports from Vietnam will likely decrease to 1.5 million tonnes, equal to 25.38 million 60-kg bags, the General Statistics Office said. Coffee export revenue for Vietnam, the world's biggest producer of the robusta bean, will

likely rise 9.4% to around $3 billion this year, the report said. The country's coffee shipments in December are estimated at 130,000 tonnes valued at $305 million, it said. Rice exports in 2021 from Vietnam were forecast to drop 0.5% earlier to 6.2 million tonnes. Revenue from rice exports in the year was expected to rise 5% to $3.3 billion. December rice exports from Vietnam, one of the world's largest shippers of the grain, totalled 470,000 tonnes, worth $242 million. Vietnam's 2021 crude oil exports were seen falling 35% to an estimated 3.03 million tonnes. Crude oil export revenue is expected to rise 8.8% to $1.71 billion. Oil product imports in 2021 were estimated at around 10 million tonnes, down 14.9%, with the value of product imports rising 36.6% to $5.2 billion.


Corporate News

With the established technology of disc separators: GEA delivers kytero® single-use pharmaceutical separators to Europe, Asia and North America With the introduction of the kytero® Single-Use Pharma Separator, GEA has struck a chord with the pharmaceutical industry. Research institutes and companies in the pharmaceutical industry from Europe, Asia and Europe have already ordered the kytero® Single-Use Pharma Separator following its launch in fall 2021. They were convinced by the high separation efficiency, the simple and safe handling, and the elimination of costly cleaning procedures. Particularly when it comes to the topic of "health", speed without compromising patient safety is also an important purchasing argument. GEA supports the biopharmaceutical industry in achieving these goals. kytero® stands for maximum separation efficiency with extremely gentle product handling and creates new ways for processing cell culture-based fermentations with a yield of 98 percent and more. This type of technology is in high demand for pilot plants, university laboratories, and small-scale production by biopharmaceutical manufacturers worldwide, as it relies on the well-established technology of disk separators. The use of filtration technology can thus be significantly reduced. The kytero® 500 was developed for a capacity of up to 150 l/h and is thus suitable for laboratories and small batches. For reliable scale-up, another model will follow in the short term. GEA initiated the development of kytero® at the request of the biopharmaceutical industry. The basis for the development work was the experience of around 130 years in mechanical separation technology and GEA's well-established stainless-steel pharmaceutical disk January - February 2022

separators. ("Disk Stack"). The GEA experts succeeded in developing a single-use separator for the biopharmaceutical industry that offers the same high-quality performance as the stainlesssteel separators commonly used to date. The proven GEA feed system guarantees particularly gentle product treatment, and the vitality of shear-sensitive products is preserved. Product runs and scientific tests at the ZHAW School of Engineering in Zurich have confirmed this. GEA presents the kytero® Single Use Pharma Separator, a world first In centrifugation, for single-use biopharmaceutical processing. (Photo: GEA) unlike filtration, the separation of the medium is (only five to ten minutes for preparation) not achieved by filter media (filter plates is minimal. No auxiliary equipment such and filter cloths), but by utilizing the cenas water, buffers, or tanks is required. The trifugal force that occurs in conjunction noise level is very low at less than 69 dBA with a disc stack for increased clarification due to the newly developed breezeDrive® efficiency. The mobile "Plug & Produce" drive system. The temperature increase of unit with a minimal footprint fits easily the product, which is unavoidable during into any production room. centrifugation, is minimal at less than two

With the single-use separator, all product-contacting parts are replaced after use, preventing any cross-contamination without the need for cleaning and sterilization. The frictionless drive system provides 100-percent biocontainment by eliminating the need for seals or mechanical bearings. Set-up and changeover time

degrees. GEA kytero® inspires the pharmaceutical industry with its high separation efficiency, gentle product handling, easy and safe handling, and minimal setup times. GEA provides test machines. Interested parties can obtain information and register at the web address www.gea.com/kytero. 21


Corporate News

Crespel & Deiters Group acquires extrusion specialist ECP Extruded Cereals Products B.V. (ECP) part of the group of companies / Strategic investment in future technology The Crespel & Deiters Group, a leading producer of wheat-based solutions, has completed the integration of Extruded Cereal Products B.V. into its portfolio as of 1 January 2022. ECP, with a production site in Helmond / Netherlands, is an international pioneer in the extrusion of cereal and protein products for breakfast cereals, sports nutrition, bakery and convenience products. With this acquisition, the Crespel & Deiters Group is expanding its technological know-how, securing the supply of in-demand ingredients and adding a further processing step to its comprehensive wheat refinement options. Having successfully collaborated since 2007, the two entities formed a joint venture in 2014 and, at the beginning of 2020, Crespel & Deiters acquired a 100% shareholding of ECP. From now on, the distribution of the extrudates produced by ECP — derived from wheat, maize, rice, milk protein and quinoa — will be transferred to Loryma’s portfolio. Loryma is the food specialist within the Crespel & Deiters Group and develops innovative concepts that optimise meat and meat alternatives, baked goods, confectionery and convenience products. The team in Helmond will focus on further development and production in the future. At the same time, ECP will establish a new production line and significantly increase its capacity to meet industry

protein applications. Extrudates are in

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with different shapes and properties. In

natives and as a source of vegetable pro-

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add a crunch effect to snacks, mueslis and

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developed, which can initially be tested

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food sector as a meat substitute in vege-

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to scale-up, saving time and money.

tarian or hybrid applications.

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meet customer-specific requirements even

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market of plant-based products and high-

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dates.”

The complex technology of extrusion

22


Corporate News

Nutriswiss establishes gentle refining processes for organic oils "Mild refining" technologies enable optimized sensory properties in products that comply with EU pollutant limits and organic certifications Nutriswiss, one of the leading refiners of edible oils and fats in Switzerland, uses a special combination of physical refining processes to effectively purify organic oils and optimize their taste. After treatment, the oils are virtually free from process contaminants (3-MCPD, glycidol, trans fatty acids). Mineral oil residues, plasticizers, free fatty acids and other contaminants are effectively reduced while micronutrients are preserved.

exposure to environmental and transport contaminants become safe ingredients. Unlike conventional physical refining at high temperatures, which creates process contaminants and destroys valuable micronutrients, the thermal load in "mild refining" processes remains comparatively low. The process is therefore also suitable for sensitive raw materials such as omega-3-rich seed oils like rapeseed or linseed oil, algae oil or other specialty oils.

As a contract manufacturer, Nutriswiss refines a wide variety of oils for the food, pharmaceutical and cosmetics industries. Its state-of-the-art processes enable the gentle refining of oils in compliance with European organic guidelines and other certifications such as Demeter, Bioland and BioSuisse.

Gentle physical refining

In this way, oils that would be of limited suitability for further processing or trade due to intense flavors, coloration or January - February 2022

Contaminants can originate during organic cultivation from exhaust gases, for example, or can enter the raw material through contact with machinery and transport circumstances. During an internal random analysis of various organic rapeseed oils in the Swiss retail market, for instance, mineral oil residues were detected. And although these contaminants were present in “acceptable” con-

centrations (according to the orientation values for MOH compiled by the German Food Association [Lebensmittelverband Deutschland eV] in August 2021), they are still considered to be “unwanted.” With "mild refining" technologies, Nutriswiss succeeds in purification without the formation of process contaminants such as glycidol and 3-MCPD, for which strict limits will apply from January 2021 according to EU Regulation 2020/1322. Highly pure and sensorially neutral products can thus be produced in a gentle manner. Michel Burla, Managing Director Nutriswiss, comments: "The contract production of high-purity oils in organic quality is a very special addition to our existing range of services. We are proud that we can now meet market demand with certified, purely physical processes." 23


Extended shelf life and maximum efficiency Employing around 83,000 staff in total, SPAR Austria operates over 3,100 retail outlets domestically and internationally, of which 2,920 are in food retailing. In 2018 this central European retailing group generated a turnover of some 15 billion euros, and it currently ranks second among the Austrian food retailers. Its main product groups include fresh meat and sausages. Six regional centres in Dornbirn, Wörgl, Marchtrenk, St. Pölten, Graz and Maria Saal supply the SPAR retail outlets in the particular region. “This structure, which has developed over time and is anchored in each of the regions, is one of the most important factors in the sustainable success of SPAR,” explains Martin 24

Niederkofler from SPAR Tann Wörgl. As Operations Manager, he is responsible for the Wörgl (Tyrol) site, which was founded in 1963. Here, a state-of-the-art meat processing centre with a total area of 9,200 square metres went into operation in 2018. It offers the 135 employees the very best conditions for handling a steadily growing number of processing tasks. With the aid of two cutting lines and an industrial-scale meat grinder, the site processes around 9,000 tons of fresh meat into sausage specialities annually, as well as fresh meat portions for the selfservice counters in the retail outlets. The meat for the products, which are sold under the SPAR Tann brand, comes exclusively from Austrian suppliers, most from the local region.

Fresh meat - a demanding product The constant demand for pre-portioned fresh meat and minced meat required however a new packaging concept, which would extend the shelf life of the delicate product and significantly increase the efficiency of the packaging process, as well as making it easier to differentiate the product at the point of sale. “This is due to the fact that the self-service sector of the fresh meat market is continually growing. By investing in new packaging technology, we wanted to bring our packaging process up to the current requirements,” explains Martin Niederkofler. Since machines from MULTIVAC were already successfully in use at a number of SPAR sites, contact was soon made with


Exclusive on MULTIVAC

MULTIVAC. “We were therefore aware of what the packaging specialists at MULTIVAC were able to achieve as regards packaging technology and pack quality, as well as their expertise in even the most complex projects, and above all what they could bring to a packaging process in terms of maximum efficiency and flexibility. Another great benefit: MULTIVAC knows us very well and also has outstanding expertise in automation and line technology, so additional components can be integrated seamlessly into the packaging machine,” says the Operations Manager in summary. As part of the building work for the new production facility at Wörgl, the decision was made to invest in a T 700 traysealer, which went into production in May 2018. In addition to portioned fresh

January - February 2022

meat, the machine also packs minced meat under modified atmosphere for sale on the fresh meat counter. “Thanks to this state-of-the-art traysealer, we can now also pack meat products in trays on-site. Previously the minced meat was packed in another factory and then delivered to us,” explains Martin Niederkofler. In addition to optimising the internal logistics process, the use of MAP packs has also enabled a significantly longer product shelf life to be achieved, and this too has fulfilled an essential aim of the project.

Maximum packquality and security The use of an I 310 metal detector from MULTIVAC, which is a fundamental part of the packaging solution, makes a major contribution to maximum pack security and consumer safety. This high-

performance system is very reliable in detecting contamination by magnetic and non-magnetic metals, and it then initiates the automatic ejection of reject packs. Thanks to the high level of detection capability, it is possible to inspect all packs very reliably, even at high speeds. Both the packaging machine and metal detector are controlled very securely via the intuitive HMI 2.0 touchscreen operating system on the T 700.

The R 245 – Bestseller in the Multivac Range In addition to the traysealer at SPAR in Wörgl, a R 245 thermoforming packaging machine is also in use there, and this includes two MR 625 cross web labellers from MULTIVAC. This high-performance model was put into operation in 2016 when it replaced a packaging solution

25


Exclusive on MULTIVAC

from another supplier. “The R 245 was the ideal choice for us, because it offers a very high level of flexibility in terms of pack formats and the products that can be packed,” says the Operations Manager, explaining the reasons for the investment. No fewer than nine different pack formats from 175 x 140 mm up to 420 x 300 mm are produced on the machine, which packs classic sausage specialities under vacuum, as well as MAP self-service packs of fresh meat portions. The R 245 is equipped with a drawer system, which pro exibility when pro-ducing packs in many different formats. The change of forming die parts can be accomplished in just a few minutes, and downtime is therefore reduced to a minimum. with a drawer system, which provides a maximum flexibility when producing packs in many different formats. The change of forming die parts can be accomplished in just a few minutes, and downtime is therefore reduced to a minimum.

R 245 THERMOFORMING PACKAGING MACHINE Cut-off length < 700 (mm) Forming depth < 150 (mm) Output < 15 (cycles/min) Hygiene MULTIVAC Hygienic Design™ standard Details depending on the equipment. SPAR Tann Wörgl was also able to benefit t in this project from the overall integration of the MULTIVAC solutions. The two MR 625 cross web labellers are mounted directly on the outfeed area of the packaging machine frame, and their controls are integrated into the central

T 700 TRAYSEALER Pack tracks

≤2

Tray depth (mm)

< 110

Output (cycles/min)

< 15

Hygiene standard

MULTIVAC Hygienic Design™

Details depending on the equipment. 26

HMI 2.0 operating system. The labellers apply the top labels to the thermoformed packs.

Sustainability is written in capital letters The strategy of relying solely on Austrian producers - and preferably local, regional ones - for its meat supplies reflects not only SPAR's emphasis on quality but also its aspirations towards sustainability. Martin Niederkler also has the current debate about plastics in mind for his future plans. “When it comes to the coflicting priorities of product protection, pack appeal and sustainability, I believe all parties must meet the chal-

lenge - food producers, retailers and the packaging machine industry,” explains the Operations Manager. “We will therefore be working closely with MULTIVAC in future. The use of modern, resourcesaving packaging technology is vitally import-ant, particularly in the rapidly growing self-service sector. Here MULTIVAC is also able to offer us holistic solutions, which will allow us to assume a pioneering role in packaging sustainability in our sec-tor of the market. I am thinking, for example, of the PaperBoard concept where paper fibre-based packaging materials are used, which can then be fed back into the recycling loop after use.” 



Givaudan: Shaping the Future of Food. Givaudan is the global leader in the creation of Taste & Wellbeing and Fragrance & Beauty, with its heritage stretching back over 250 years, the company has a long history of innovating tastes and scents. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, Givaudan’s creations inspire emotions and delight millions of consumers the world over. Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice for its customers. Built on the company’s global leadership position in flavours and taste, Givaudan aims to go beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with its customers and partners to develop game changing innovations in food and beverage. Givaudan Taste & Wellbeing recently realigned its portfolio to better reflect how, through its expanded product offering and capabilities, the company sup28

ports customers to deliver future facing food experiences that consumers love and value. Anchoring flavour, taste, natural functional and nutritional capabilities around the concept of ‘Food Experiences’ enables Givaudan to link what it does with the benefits that consumers expect from the food, beverages and nutraceutical products they consume. Givaudan Group’s 2020 full year sales were CHF 6,322 million (USD6.842m), an increase of 4.0% on a like-for-like basis¹ and 1.9% in Swiss francs when compared to 2019. In 2021, 36% of sales were in Europe, Africa, Middle East, 28% of sales were in North America, Asia Pacific had 25% of sales and 11% in Latin America. 58% of their revenues come from mature markets, and 42% from high growth markets.

Givaudan showcased its expanded portfolio and innovations at Gulfood Manufacturing in Dubai in November The company demonstrated how it enables its customers to create food experiences that feel good and do good for consumers at the most influential F&B Manufacturing event of the year. Givaudan showcased its industry-leading innovations at Gulfood Manufacturing 2021, as the global food and beverage (F&B) manufacturing event returned to Dubai World Trade Centre for the first time since 2019. With a major presence at the show, Givaudan demonstrated its capabilities in creating Food Experiences and shaping the future of food in partnership with its


Exclusive on Givaudan

customers and partners across the South Asia, Middle East and Africa (SAMEA) region. Antoine Khalil, Regional Head South Asia, Middle East and Africa, Taste & Wellbeing, Givaudan said: “We were excited to be back at Gulfood Manufacturing, meeting our customers and industry partners to engage on the future of food and the evolving needs of consumers. With our strong innovation capabilities and footprint in the SAMEA region, we are ideally placed to anticipate, foresee and meet the needs of our customers, delivering together food experiences that consumers love.” Building on its 250-year heritage and global leadership position, the company has recently realigned its portfolio to better reflect how, through its expanded product offering and capabilities, it supports customers to deliver future facing food experiences that consumer’s value. The Company identified three experience spaces that will help deliver its promise to its customers and their consumers, and these took centre stage at the Givaudan stand across three distinct zones: ‘Feel Good’, ‘Does Good’ and ‘Imagine’. The ‘Feel Good’ Food Experience space encompassed Givaudan’s flavour, taste, colour, preservation and texture capabilities. With sensory experiences that feel good, surprise and delight, show visitors were able to sample street food flavours with a Food Truck experience featuring Middle Eastern, African and South Asian inspired tastes designed to appeal to customers and their consumers across the region. Also showcased at Gulfood Manufacturing was the ‘Does Good’ Food Experience space which covered a nutrition and health related portfolio of botanicals, bioactives and technologies that reduce sugar, fat and sodium. On the stand, Givaudan showcased new products, flavours and ingredients that do good, and respond to the rising interest in food for health supported by regional consumer insights. The third zone was the ‘Imagine’ Food Experience which included tools and programmes that enable discovery, innoJanuary - February 2022

Givaudan awarded best stand above 100m2 at Gulfood Manufacturing 2021

vation, creation and collaboration with

About Givaudan

customers and partners. At Gulfood Manufacturing this was brought to life by

Givaudan is the global leader in the

Givaudan’s state-of-the-art artificial intel-

creation of flavours and fragrances, with

ligence algorithm ATOM (Advanced Tools

its heritage stretching back over 250

for Modelling) and proprietary VR (Virtual

years, the Company has a long history of

Reality) technology.

innovating tastes and scents. From a

Visitors were able to sample a tropical

favourite drink to your daily meal, from

fruit drink designed using AI. Also fea-

prestige perfumes to cosmetics and laun-

tured in the ‘Imagine’ zone was a Virtual

dry care, its creations inspire emotions

Reality experience which showcased

and delight millions of consumers the

Givaudan’s work in plant-based proteins

world over. The Company is committed

with exciting innovations in this high-

to driving purpose-led, long-term growth

growth space.

while leading the way to improve happiness and health for people and nature.

About Givaudan Taste & Wellbeing Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game changing innovations in food and beverage. 29


Exclusive Sidel

Sidel contributes to Lesieur sustainability and flexibility vision with three Combi solutions for light-weighted rPET edible oil bottles Between 2019 and 2021, three Sidel and Serac Combis for edible oil have been installed in the bottling facility of Lesieur in Coudekerque (North of France). The oil, sauce and condiment company can now produce light-weighted bottles and use recycled PET (rPET). Operationally, the combination of the two technological experts for edible oil, Sidel for Blowing and Serac for Filling/Capping, has also helped Lesieur rationalise its number of bottle formats and reduce its overall changeover times as well as its energy consumption. Founded in 1908, Lesieur produces and sells a full range of vegetable oils, sauces and condiments, with innovative products focused on several specific areas: taste, quality, nutrition and sustain-

30

ability. Being part of the Avril Group, the company launched a modernisation plan for its production sites in 2015. The plant

in Coudekerque, one of the largest plants in Europe in terms of bottling volumes for edible oil, has benefited from a dedicated


Exclusive Sidel

investment of 20 million euros over three years for its bottling centre. Bottling 170 million litres per year, the historic Lesieur site was looking to improve bottle quality and reduce scheduling constraints due to separate blowing and bottling centres. In addition, the production capacity was organised around seven bottling lines, including several small, low-speed lines.

A transformation with quality, ergonomics and flexibility in mind The transformation has been structured around the installation of three Sidel Serac Combis with blowing, filling and capping functions, which can produce 0.5 or 1 L formats up to 2 and 3 L at speeds ranging from 15,000 bottles per hour (bph) all the way up to 30,000 bph. “We decided to invest in an on-line blowing solution. Now, we have only five production lines, but we are able to increase our general production capacity thanks to Sidel’s high-speed solutions. There has been a very positive impact on production costs as well,” says Francis Arulraj, Project Manager at Lesieur. With the new Combis, the heating and blowing technologies ensure consistency in bottle integrity. This technological change has improved not only quality, but also ergonomics. Sidel’s equipment takes up very little floor space; thus, it has helped the company remove conveyors and walkways and make the operators’ daily work easier. When it comes to format changeovers, not only are they

easy enough to be done by the entire production team, but they also meet production and adaptability needs. The mould changeover time, for instance, is shorter and easier, which lowers production downtime. “We have also optimised our line’s availability thanks to the support of the Sidel packaging team. By rationalising the number of bottle formats from 22 to 14, thanks to a common outer diameter, we now have a much leaner way to approach our production schedule, while still being able to propose different shapes to our customers,” states Denis Trelhu, Production Manager.

bottling edible oil, since the bottles can be

Ensuring a sustainable future with light-weighted rPET bottles

reduced, which leads to a decrease in

Whether transparent or opaque, PET is a material of choice when it comes to

formed into specific shapes. As a leading PET solution provider, Sidel has really contributed to Lesieur’s sustainability vision. “We have actually reduced the weight of our preforms. We are now able to produce bottles between 16-18 grams with up to 100% rPET,” comments Denis. Not only the packaging, but also the production line helped Lesieur pursuing the goals from its sustainable development chart. By virtue of an optimised oven and lamps, the overall electrical consumption of the blower has been lowered. Moreover, blowing pressures have been greatly energy consumption for the compressor fleet. “We have developed an excellent partnership with two historic suppliers, Sidel and Serac, who have proven their expertise in the oil bottling field, while also leveraging the experience of the technicians who have been on site throughout the project. With this threesided partnership, we are sure to take a big step forward,” concludes Christophe Lance, Plant Manager. Editor’s Note: The images within this document are for illustrative purposes only and should not be used for reproduction. If high-resolution copies are not attached with the document, please contact Heng Liu at F&H Communications for copies – see contact details below.

January - February 2022

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Exclusive Article

Foundation Ceremony of Pakistan’s Ever 1st Food Nutation Innovation Center in Karachi by National Alliance for Safe Food Ground Breaking Ceremony for Establishment of 1st Pakistan Food Nutrition Innovation Center was held on January 08, 2022 at Avari Tower KarachiPakistan. Lt. Cdr. Khurram Shahzad President National Alliance for Safe Food (NAFS) welcomed the Chief Guest His Excellency Consul General of Indonesia Dr. June Kuncoro and distinguished participants from different organizations. He also apprised the house that NAFS has managed to acquire land as donation for establishment of Pakistan Food Nutrition Innovation Center (PFNIC) at Karachi, by Twenty-One Smart City to make Pakistan an emerging Startup Hub by building US$ 500 Million Innovation Economy & making Pakistan among Top-50 Innovative Nations by 2030. Mr. Awais Khan Chairman NAFS Pakistan in his opening remarks presented the brief introduction and enlightened the keyobjectives of this center as following  To promote healthy lifestyle among general public  To strive for provision of safe and nutritious food  To overcome malnutrition problems among children  To promote the manufacturing of Pakistani made food ingredients  To empower the young professionals and women with food entrepreneurship skills 32

 To create livelihood earning opportunities for unemployed through business startup support  To reduce food wastage through innovative food waste management systems  To provide research & development facilities with need based technology The representatives of the Industries, Development Organizations, Consumer Association, Academic & Research Institutes and Govt. Officials joined the inaugural ceremony, technical sessions and penal discussion. Prof. Dr. Rafiq Khanani President Infection Control Society of Pakistan, Dr. Fayaz Ashraf Director R&D National Foods, Dr. Omer Mukhtar Tarar from PCSIR Karachi, Kaukab Iqbal Chairman Consumer Association of Pakistan, Shahzaib Sheikh Director Sindh Food Authority, Azeem Dilawar Head of QA Mehran Foods, Dr. Fayza Khan President PNDS, Dr. Feroz Alam Associate Professor Food Science Department KU, Dr. Naeem Ullah Naeem GM Popular Juices, Mr. Amir Ali from UNICEF, Naveed Bhutto from GoS, Roohi Akbar Head of Sales & Marketing Q&N Flavors, Mr. Zohaib Azam Appie Farm and many other experts grace the event as Guest of Honor/Speakers. The honorable guests proposed in their talks that we have to focus on Food entrepreneurship

M. Awais Khan; Chairman; National Alliance for Safe Food

culture, Stage Gate Process, Food Systems, Innovative Mind People, Academia Industry Linkages, Design of Experiments, Industry Based Research and Quality Standards. They further express their views that we should plan Sustainable Pilot Plant Feasibilities, National Idea Innovation Competition for alternatives of imported food ingredients and Strategies to Overcome Malnutrition. At the end of the day, Dr. Hafiz Rehan Nadeem Secretary General NAFS Pakistan express gratitude and thankfulness to all the participants and worthy guests for sharing valuable suggestions and recommendations to achieve the objectives of the 1st Pakistan Food Nutrition Innovation Center. 


Corporate News Personalia

Ucima's new Board of Directors holds its first meeting The Board was elected at the last Members' Meeting and will remain in office Ucima’s new Board of Directors has officially taken office and has held its first meeting at the association’s headquarters, Villa Marchetti in Baggiovara, Modena. The Board was re-elected at the last Annual Members’ Meeting on 13 September and will remain in office until 2025. It consists of both new and reelected members: Maurizio Bertocco of Ilpra Spa (Mortara, Pavia), Filippo Cocchi of CT Pack Srl (Fossalta, Ferrara), Manuela Gamberini of MG2 Srl (Pianoro, Bologna), Giuseppe Lesce of Sacmi Imola SC (Imola, Bologna), Maurizio Marchesini of Marchesini Group (Pianoro, Bologna), Valerio Soli of Coesia Group (Bologna) and Andrea Taglini of Easysnap Technology (Modena). As proposed by the Chairman in accordance with the Articles of Association, the Board also co-opted Luciano Sottile of Goglio Spa (Milan) as a full member of the Board. Finally, Massimo Marchesini of Ima Spa (Ozzano dell’Emilia, Bologna) and Alberto Cirio of Arol Spa (Canelli, Asti) will be invited to participate in Board meetings as the Chairman’s guests in view of their experi-

ence and the important contribution they can make to the Board’s work. Past Chairman Enrico Aureli of Aetna Group Spa (Villa Verucchio, Rimini) completes the Board of Directors, while the Chairman’s Committee, elected in 2020, consists of Chairman Matteo Gentili of TMC Spa (Castel Guelfo, Bologna) and Vice-Chairmen Riccardo Cavanna of Cavanna Spa (Prato Sesia, Novara) and Roberto Paltrinieri of Tetra Pak (Modena). Several of the board members elected for the first time spoke to the association’s news channel Ucima News about their appointment. “I hope to live up to the expectations our member companies have in the Board of Directors and to repay the trust they have placed in me,” said Manuela Gamberini of MG2. “I’m taking over from my brother who served on the board for the last 4 years and hope to be the first of many women to be elected to the board.” “I feel very honoured,” said Andrea Taglini of Easysnap Technology. “Ucima has contributed so much to my own pro-

fessional experience and that of my company during our years as a member and has accompanied me on this journey through to the present day. I hope to give back what I have received, if nothing else in terms of commitment. It’s a great honour, thank you for this opportunity.” “I’m thrilled to be on the Board of Directors and to have the chance to do something for the association,” said Maurizio Bertocco of Ilpra. “I stood for election this year as I thought it was the only way to participate and do something concrete. When you are not a member of the association’s bodies it’s very difficult to participate in decision-making and to keep track of what’s going on in the sector. I’m sure it will involve a lot of work, but I’m looking forward to what I believe will be an extremely exciting and stimulating experience.” “I’m delighted that my company is a member of Ucima and that I can now make a personal contribution to the association and the board,” commented Filippo Cocchi of CT Pack. “I’m thrilled and am really looking forward to getting started.” 33


EIMA INTERNATIONAL 2021

EIMA 2021 the International Exposition of Machinery for Agriculture and Gardening concludes successfully The world exhibition of agricultural machinery closed in Bologna with extraordinary results. The "EIMA people" overcame post-Covid uncertainties and consecrated the show as a leading event on the exhibition scene. Certified data released by FederUnacoma and BolognaFiere indicate 270,700 visitors, 25,900 of whom from abroad. A great success for an event that will return in November 2022 and then resume its natural biennial schedule. The visitors largely made up of professionals interested in new products and the purchase of technologies suited to the most diverse agricultural settings. The cultural part of the exhibition was also very rich, with a total of 116 conferences and seminars on technical and political topics. "EIMA wanted to go ahead this year, despite the inevitable defection of exhibitors and visitors from some countries that are still in a health crisis," commented Alessandro Malavolti, president of Feder Unacoma, the association of Italian 34

manufacturers that is organising the event. "On the eve of EIMA we had already indicated as a good result the threshold of 160 thousand visitors, that is, about 50% of those who had participated in the record edition of 2018 - added Simona Rapastella, general manager of FederUnacoma while the final data indicate an attendance of 85% of the last edition before the pandemic.

increasingly important role in agriculture, as the event testified. A heartfelt congratulations to FederUnacoma for the organisational commitment that has led to this success". The next edition is scheduled for November 9-13, 2022.

Proposals for energy conservation:

Gianpiero Calzolari, president of BolognaFiere, also commented on the success of the exhibition: "We are particularly proud of the results of EIMA 2021 that bear witness to a widespread trend of economic recovery after the pandemic emergency.

At EIMA, the international agricultural machinery exhibition in Bologna, the international association WGIN presented the proposals for new standards on green areas in the case of rural, commercial and public building renovations and new construction. Objective: to reduce the cost of energy by 2,500 euros per square metre.

The results also underscore the importance of an extremely high-tech sector that is strategic for the objectives set by the green deal. Agriculture has a fundamental role to play in the ecological transition, and the operators in this sector are the main protagonists. Today, agricultural machinery is an essential tool for an

Italy is a country at the forefront of energy saving policies. But more can be done, identifying new parameters for the creation of green areas in the case of building renovations or new constructions. Minimum standards that would make it possible to cut energy costs by 2,500 euro per square meter.


EIMA INTERNATIONAL Fruit Logistica 2021

Academia industry partnership The alliance between companies that produce agricultural machinery and universities is getting closer and closer. An agreement thanks to which companies can develop new products or innovate production processes to better respond to market demand, and universities come into contact with the production world. A workshop on innovation in mechanics and plant engineering applied to agro-food and forestry biosystems was promoted by Distal of the University of Bologna and Safe of the University of Foggia, in collaboration with FederUnacoma, the trade association of agricultural machinery.

Electrification of agricultural machinery A survey was presented at EIMA, the international exhibition of agricultural machinery in Bologna, during the workshop "Electrification of agricultural machinery", promoted by the trade publication L'Informatore Agrario, together with Francesco Marinello, professor of Agricultural Mechanics at the University of Padua. "Italy is increasingly heading towards a progressive contraction in the number of active farms, with fewer workers having to guarantee the cultivation of more hectares," Marinello explains. "This is another

January - February 2022

reason why automation can be an answer to the new needs and characteristics of the business world. Of the robots produced to date, 44% are destined for herbaceous crops, 35% for trees and 21% for horticultural crops. The vast majority are powered by electric motors (78%) or diesel (14%). Only 8% are hybrids. Lastly, just 3% are autonomous tractors, while over 30% are used for mechanical weeding or harvesting. Together with electric machines, robots respond to the demand for greater control and transmission capacity and higher yields. The project was funded by the European Union under the Erasmus+ programme.

three fundamental pillars: the use of

Topics at the Energy Show at EIMA International

project was presented, an initiative

The Transfarm 4.0 programme was presented at EIMA, with several stages of a programme based on

of sustainable agro-industrial supply

big data, sensors and Isobus, the communication system between operating machines and tractors. As part of the conference activities of the Energy Show at EIMA International, the Italian biomass association ITABIA, in close collaboration with Chimica Verde Bionet and Federcanapa, dedicated an entire day to the workshop on the theme of circular bioeconomy. In two separate events, the CoBrAF (Coprodotti da BiorAFfinerie) aimed at promoting the development chains, from the field to the shelf, financed by the Tuscany RDP.

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EIMA INTERNATIONAL Fruit Logistica 2021

Pakistani Delegation at Eima 2022 On the invitation of Italian Trade Agency (ICE), a five member Pakistani delegation visited the 44th edition of EIMA International in Bologna, Italy. Pakistan Food Journal was the official media to cover the exhibition. The vibrant exhibition after a long pause due to Covid 19 restrictions was enthusiastically attended by Italian and global visitors to witness the state of the art technology on display. We are thankful to Dr. Amedeo Scarpa, Trade Commissioner UAE, Oman and Pakistan and Eng. A. R. Daudpota, Responsible ITA (Pakistan Desk) for impeccable organisation and Mr. Aamer Bhandara for his valuable contribution and input for this report. Nadeem Mazhar, Editor Due to pandemic the global big activities were suspended and it was the first international event in the sector after the suspension and was attended by 1,350 exhibiting companies, including 350 foreign companies, representing over 40 countries and displaying more than 40 thousand models in the 14 specialized sectors in "Components", "Green", "Energy", "Digital" and "Hydrotech" themes. Beside the visit of the exhibition, the ICE organized business meetings of Pakistani Delegates with the potential Italian companies in partnership with FederUnacoma, Italian Agriculture Machinery Manufacturers Federation, and Bologna Fiere. The visit was carried out by the following members:  Mr. Tariq Khan Niazi - Niazi Farms    

Dr. Faizian Ghani - Shabi Farms and Poultry Services Mr. Bilal Nazar Sibtain - Sibtain Enterprises Mr. Nadeem Mazhar - Pakistan Food Journal Mr. Aamer Hayat Bhandara - Hayat Farms During the event, the Pakistani delegation along with the other international delegates was transferred to the “International Delegations Hall” connected to the exhibition ground for the B2B meetings with the Italian companies. Mr. Aamer Hayat Bhandara and other group members from Pakistan discussed the possible business ventures in Pakistan with the Italian business group working in the agriculture, crop farming, livestock, mechanization, dairy, 36

water, smart agriculture & precision farming, Internet of Things and Artificial Intelligence. A number of foreign companies visited Pakistan pavilion and their representatives showed keen interest to exploit the potential of Pakistani market for the better business relationship between Italy and Pakistan in future of the development of agriculture sector of Pakistan. After the B2B meetings, the Pakistani delegation attended the press conference with the special permission from the organizers, where Mr. Alessandro Malavolti, President of Feder Unacoma, Simona Rapastella, General Manager of Feder Unacoma, the Italian federation of manufacturers along with Mr. Matteo Lepore, the Mayor of Bologna and Mr. Gianpiero Calzorali, President of the BolognaFiere. They discussed the positive attendance of the businesses after the force majeure connected to COVID restrictions. They expressed that the companies from


EIMA INTERNATIONAL Fruit Logistica 2021

some important countries were missing, such as China. EIMA has always been a great ‘relations machine ‘and this is a fact of strategic importance, because the agricultural machinery industry is part of a complex system, in which close interactions are necessary between the agricultural world, the industrial world, research activities, environmental issues, and political and administrative guidance and coordination activities. In the event, delegates from Pakistan and other countries over the world, including the official delegates selected by the ICE offices (about 300 representing 60 countries) were able to witness the high-tech solutions developed by the exhibiting industries for the agricultural sector. In the following days, delegates from Pakistani visited the stands of Italian companies working in AgriTech, mechanization and mechatronics and digital farming to find mutual opportunities. These meetings were held with a vision for a better and sustainable agriculture sector of

Dr Faizan Ghani– Sindh A young and dynamic business person focused on modern agriculture. With a diverse portfolio:  Broiler Poultry Farming Capacity: 1.5 Million Birds (Among initial farmers to start controlled shed farming in lower Sindh).  Layer Poultry Farming Capacity: 100 Thousand Birds  Agriculture on over 200 Acres focus crops: Cotton, Papaya, Sugar Apple, Lemon, Chili, Tomato and other Vegetables. With a small scale livestock farming too.  Convener of Sindh & Baluchistan chapter at Pakistan Poultry Association.  Lifetime member of World Poultry Science Association.

January - February 2022

Pakistan and for strengthening the bilateral and trade relationship between the two nations. Apart from the limitations still in force for some areas, EIMA 2021 confirmed its international character. During the five days of the exhibition, in addition to agricultural entrepreneurs and mechanization technicians from Italy, businesspeople from all over the world attended the

Exhibition, including official delegates selected by the ICE offices interested in negotiating the joint ventures in machinery responding to the specific needs of the various farming and business models. For Pakistan’s agri-business market, a wide range of categories, new products and absolute previews were the traditional strong points of the event. 

Tariq Khan Niazi – Khoski (Badin), Sindh 

Khan Tariq Abbas khan Niazi. A farmer by profession . Mr. Niazi is farming on over 1200 acres of perineal land.  His crops include sugar cane , paddy , Chillies , Tomatoes and fodder .  Besides the crops he is also livestock and dairy framer his cattle includes Buffaloes , cows , goats and sheep .  He has been in to farm machinery business . For about 25 years . Used to import tractor implements from Italy. Otma, Tonuti , Nardi ,Maschio , Mirelli , Gaspardo we’re some brands that were introduced in Pakistan by him.

Aamer Hayat Bhandara-Pakpattan, Punjab Aamer Hayat Bhandara is a Agriculture and Dairy Farmer Managing land over 300 Acres in geographically agricultural heart of Pakistan growing wheat, rice, corn and sorghum.  Also cultivating Chilli under pilot project of Pak-China alliance (CPEC).  He is a very progressive and influential farmer for small and medium farmers.  He is Co-Founder of Agriculture Republic. The Agriculture Republic is recognized as a small farmer support network for finding innovative policy and practical solutions to national food security and climate change challenges. As an open, inclusive and multi-stakeholder policy discussion and consultation community, it is influencing agricultural policies.  Aamer is working for the wellbeing and stability of small farming community especially rural women and youth with main focus on health and Water Food - Energy nexus.  He was part of USDA Dairy Delegation to U.S.A in 2015.

Bilal Nazar Sibtain– Nawabshah Sindh A dynamic business person in business line on modern agriculture machinery.  Among the first few 3S authorized dealership of leading tractor brands of AL-Ghazi Tractors Ltd (AGTL), a company of Al-Futtaim Group & Case New Holland.in Pakistan, Since 1983.  A trusted name with expertise and influence when it comes to farm machinery in Nawab shah, Sindh.  Sibtain Enterprises Business Model facilitates farmers with procurement of New and modern machinery.  37


EIMA INTERNATIONAL 2021

38


EIMA INTERNATIONAL 2021

January - February 2022

39


FRUIT LOGISTICA 2022

Fruit Logistica 2022 Berlin Germany FRUIT LOGISTICA, fresh produce trade show, annually in February in Berlin, the capital of Germany, Europe. Fruit Logistica, a flagship event held in Germany covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products, and services at every link in the international supply chain. Fresh fruits and vegetables, Nuts and dried fruits, Product packaging & labeling, Transport and logistics systems, Goods handling and storage are some of the areas covered by the event. A number of visitors and exhibitors attend Fruit Logistica every year to realize their full business potential within the international fresh produce trade - and to write their own success story.

FRUIT LOGISTICA moves to April 2022 The world’s leading trade fair for global fresh fruit trade is being postponed to 5-7 April 2022. The fourth wave of the coronavirus pandemic is worsening the situation in many European countries. At 40

the same time, the industry's wish to meet in person remains unwaveringly high. In light of these circumstances, Messe Berlin has decided to postpone FRUIT LOGISTICA to a point on time beyond the fourth wave. FRUIT LOGISTICA 2022 will thus be held from Tuesday, 5 April to Thursday, 7 April. FRUIT LOGISTICA as global platform for new ideas, new input and new solutions. 3.300 exhibitors and 72.000 trade visitors attend FRUIT LOGISTICA every year to realize their full business potential within the international fresh produce trade – and to write their own success story! FRUIT LOGISTICA covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry. "We are sticking firmly to our goal of meeting on-site again. We expect that

the situation will begin to alleviate in February due to the precautionary measures being taken. The new dates make it possible to hold a FRUIT LOGISTICA that will pay off for our international guests and exhibitors. We look forward to hosting people from around the world once more under better circumstances,” explains Director Kai Mangelberger. With exhibitors from over 80 countries, FRUIT LOGISTICA will once again present the entire global value chain of the fresh fruit industry in April 2022.

About Messe Berlin Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.






Gulfood Manufacturing 2021

Gulfood Manufacturing 2021: World’s largest food and beverage processing and packaging show Gulfood Manufacturing, the largest food and beverage processing and packaging show for the Middle East, Africa and South Asia (MEASA), pushed Dubai’s transformative logistics abilities into the global spotlight when the world’s leading manufacturing innovators met for three days of deal making and dialogue at Dubai World Trade Centre (DWTC) from 7 – 9 November 2021. Global industry pioneers reconnected at Dubai World Trade Centre explored production advancements. His Excellency Omar Ahmed Suwaina Al Suwaidi, Undersecretary at the UAE’s Ministry of Industry and Advanced Technology (MOIAT) opened the thought-provoking FoodTech Summit at Gulfood Manufacturing 2021.

With 1,250 exhibitors, from 55 countries Gulfood Manufacturing began its three-day. Gulfood Manufacturing kicked off at Dubai World Trade Centre (DWTC). The largest food and beverage processing and packaging show in the Middle East, Africa and South Asia is all about powering smart innovations in food manufacturing. The event aims to be a microcosm of an industry that holds post-pandemic opportunities. Gulfood Manufacturing explored business possibilities across six key industry pillars. These include ingredients, processing, packaging, automation and control, printing and labelling as well as supply chain solutions. "Gulfood Manufacturing has fostered its leading position as a global platform

for F&B supply chains and highlights the UAE position as a regional and global hub. The show has become a rich platform of innovative and digital solutions that harness technology to develop enhanced products, services, and solutions for food manufacturing and trade. We are confident that the show will drive further economic activities and incentivise added-value business practices by facilitating best practices exchange, which is aligned with the national UAE objectives," Abdullah bin Touq Al Marri, Minister of Economy. His Excellency Al Marri said the UAE today occupying a leading position in the region’s food trade industry, attributing this success to the wise vision of the country’s leadership. The UAE’s trade in 41


Gulfood Manufacturing 2021

food commodities contributed more than 7% of the country's GDP for 2020, and more than 8.4% of the non-oil GDP for the same year at current prices. His Excellency explained that the UAE continues to position itself as a major global trade and investment, and manufacturing partner in the food sector, as trade in food commodities accounted for 5.5% of the country's total non-oil foreign trade volume during the first half of 2021 and about 6.2% in 2020. Over the past five years, from 2016 to 2020, the volume of the UAE’s trade in food commodities grew by 21% with a cumulative volume of AED444 billion. During 2020, despite the repercussions of the Covid-19 pandemic on food and beverage trade in particular, the country achieved 3% growth in its food and beverage exports compared with 2019. In the first half of 2021, the country’s trade of food commodities grew 9% compared with period last year. “Gulfood Manufacturing has fostered its leading position as a global platform for F&B supply chains and highlights the UAE position as a regional and global hub. The show has become a rich platform of innovative and digital solutions that harness technology to develop

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enhanced products, services, and solutions for food manufacturing and trade. We are confident that the show will drive further economic activities and incentivize added-value business practices by facilitating best practices exchange, which is aligned with the national UAE objectives,” said His Excellency. “F&B related economic activities are a key pillar for various comprehensive national strategies that aim to develop the operational framework and launch projects and initiatives that contribute to the economic and social development in the UAE throughout the coming decades. This falls in line with the vision of our wise leadership, the Principles of the 50, and

the UAE Centennial 2071, and most importantly the economic diversification strategy that aims to increase exports and attract further investments; as well as Operation 300 billion, which aims to enhance national strategies and Food Security Strategy,” H.E. added. His Excellency also stressed that Gulfood Manufacturing provides an ideal platform for partnerships and discussions on the potential development of the industry through innovation and technology to address key challenges regionally and globally related to production, manufacturing, sustainability, supply chains, meeting consumer demand, and responsible consumption culture.


Gulfood Manufacturing 2021

Dubai’s immediate and resilient response to supply chain challenges has resonated with the world’s leading manufacturing innovators who have signed up for the industry’s most influential event of the year, looking to network with global food processing & packaging and explore the complete range of ingredients and major production advancements for today’s manufacturing needs in a single forum. The show came as nations from across Asia, Africa and South and Central America line up to join World Logistics

January - February 2022

Passport, a new trading program launched under the directive of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and ruler of Dubai. Launched in the midst of the pandemic, the initiative - the world’s first freight loyalty scheme of its scale and type, which encourages local entities, freight forwarders and traders to provide additional trade in exchange for incentives - is aimed at enhancing global connectivity and boosting emerging market trade opportunities. It looks to combine

the strengths of national trade organisations, logistics leaders and multinationals into “a close-knit alliance focused on trade growth.” The initiative turbocharged supply chain development and bridge the emerging South-East Asia and Africa manufacturing hubs and Dubai, with its strategic positioning, stands to gain. To date 16 nations, from South America to the Sub-continent, from the Far East to East and Central Africa have signed up to the initiative.

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Gulfood Manufacturing 2021

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Gulfood Manufacturing 2021

January - February 2022

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ANUGA 2021

ANUGA TRADE FAIR IN COLOGNE, GERMANY The 36th Anuga trade fair was held

Despite ongoing COVID-19, the trade

from 9-13 of October, 2021 at Cologne,

fair was completely booked out by a total

Germany. It's the world's leading food fair

of 4643 exhibitors from 98 countries.

for the retail trade and the food service

These included 400 companies from

and catering market and takes place

Germany and 4243 exhibitors from

every other year. The leading global trade

abroad who presented the entire global

fair for food and beverages once again

product range of food and beverages on

demonstrated that trade fairs of these

approximately 244,400 sq. meter of exhi-

dimensions are possible again. This year

bition space of the Koelnmesse trade fair

the event also held in hybrid form which

complex. The share of foreign exhibitors

went very well.

was 92 percent. More than 70,000 trade

visitors from 169 countries visited the fair. The foreign share was 76 percent.

Participants’ Reviews The President of the Association of the German Retail Grocery Trade (BVLH), Friedhelm Dornseifer, stated that with Anuga 2021 we have successfully brought the world of food fairs out of the Corona lockdown. Anuga 2021 impressively demonstrated that we have to resolutely continue pursuing the set course of transformation for our food system. Numerous new, sustainably produced and processed products that were presented here at Anuga, highlight the innovative power of the industry and make me very confident that the food industry can make an effective contribution towards reducing the greenhouse emissions and thus combating the climate change. Christoph Minhoff, Chief Executive Director of the German Food and Drink Industries (BVE), was also delighted about the successful outcome of Anuga: "The

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ANUGA 2021 Fruit Logistica

conduction of Anuga 2021 was an important step back towards normality. Ingrid Harges, Chief Executive Director of the German DEHOGA association, added: "Anuga 2021 conveyed a strong and important spirit of optimism both for the trade fair industry as well as for the hospitality sector. Anuga is the largest trade fair worldwide in this special year. The next Anuga will take place from 07-11th October 2023.

Pakistan's Participation Pakistan participated in Anuga Fair with 36 companies in total while India was with 61 companies. Out of 36 exhibitors, 14 displayed their products at individual stands distributed evenly across all exhibition halls according to their product category. The 22 exhibitors participated under the umbrella of the Trade Development Authority of Pakistan at a country pavilion in hall 11.3.

Special Events Following the Anuga Opening Ceremony on 9th October, 2021, the Consul General of Pakistan to Germany, Mr. Zahid Hussain visited the Pakistan Pavilion together with HOC and Acting Commercial Counsellor, Mr. Shoaib Mansoor, and spoke to all the exhibitors there. th

On 13 October, 2021, a delegation of Metro AG, Germany and some buyers

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from Metro International visited the Pakistan Pavilion together with Mr. Sagar Khan, Head of QA Compliance Metro AG thanks to the initiative of Mr. Matthias Theis, Honorary Consul of Pakistan for the State of Northrhine-Westphalia, Germany. Later in the day, Mr. Theis also presented the Pakistan Pavilion to representatives of Edeka and Aldi

during the fiscal year preceding the actual event. It is, therefore recommended that Mission may ask the fair organizer to relocate Pakistan pavilion at the better location and send the same to TDAP for approval. Anuga is one of the leading trade fair of food and its product in Europe and is one of the best place to promote Basmati

Recommendations

Rice from Pakistan, it is proposed that

ANUGA is a fair which takes place only once in two years. Planning of the halls for the next event by the' trade fair organizers begins almost immediately after the end of the current one. Space bookings must, therefore, be made

TDAP may develop a logo which depicts that Pakistan is producing Basmati Rice and the logo will be displayed in the TDAP information booth along with directory of exhibitors during the nest Anuga Fair as well as all fairs in Europe.

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Gulfood 2022

Gulfood to celebrate decades of linking global industry with emerging markets in 2022 Gulfood will mark a number of editions of aligning food and beverage industry players from across the world with emerging markets across the Middle East and beyond when the world’s largest annual F&B trade exhibition returns to Dubai World Trade Centre (DWTC). According to the Gulfood Global Industry Outlook, The Middle East and North Africa is set to outstrip global average growth in seven of eight categories: poultry and seafood (5.2 per cent), beverages (3.6 per cent), dairy (2.9 per cent), 48


Gulfood 2022

pulses, grains and cereals (3.8 per cent), ingredients (3.2 per cent) and confectionery and snacks (3.3 per cent). Only fats and oils fall short of the world average, but even this sector is forecast to record regional annual growth of 3.4 per cent. Transformation is being felt across all Gulfood product sectors and industry players must rethink their approach to a segment in which natural ingredients, sugar reduction and free-from labels remain the F&B industry’s main priorities. Having started as a dedicated showcase for imported products at its debut outing in 1987, Gulfood has expanded into a global F&B industry power brand over the last decade.

While the primary finished foods event attracts over 5,000 exhibitors and over 90,000 visitors per year, a series of sector-specific spin-offs have seen the Gulfood brand expand significantly over the last decade with dedicated platforms for manufacturing, hospitality equipment, confectioneries, seafood and gourmet products bringing the world’s leading suppliers and buyers to Dubai, now a globally recognised re-export hub. The show’s evolution during the last three decades has run in parallel with widespread transformation of the F&B industry. With robust participation from national trade entities governmentbacked industry bodies and more than 120 country pavilions from six continents, Gulfood has also leveraged various

knowledge exchange platforms to cement its position at the forefront of constantly shifting industry trends. Maintaining this momentum, the Gulfood 2022 will highlight the latest innovations, disruptive trends and visionary products in eight primary show sectors: Beverages, Dairy, Fats & Oils, Health, Wellness & Free-from, Meat & Poultry, Power Brands, Pulses, Grains & Cereals and World Food. Gulfood 2022 will stare into the future of food and address what matters most: why do we need to rethink food? Featuring thought leaders, experts and industry professionals, the show will feature hundreds of thousands of products and explore a range of topics built around five central pillars: Markets, Lifestyle, Government, Technology and Marketing. With the global food industry in the midst of transformation across the entire production chain, innovation will hallmark exhibitor promotions at Gulfood 2022. To ease business facilitation, the show is divided into eight categories: beverages; dairy; fats and oils; wellness and free from; meat and poultry; power brands; pulses, grains and cereals; and world food, which will feature 120 national pavilions with niche and speciality products in 2022.

January - February 2022

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Gulfood 2022

Pakistani exhibitors at Gulfood 2022 Pakistan’s participation at Gulfood 2022 will have a significant impact on the promotion of Pakistani food products in the UAE. This platform will provide Pakistani exporters and processors with an opportunity to showcase their agricultural products and access new international markets. Pakistan has boosted sales of its traditional agricultural products while simultaneously expanding its reach into new product areas such as processed meat and poultry products, tea, concentrated milk and cream, bakery, certain fruits and vegetables, spices, herbs and confectioneries. 7 Paramount 7 Paramounts is one of the leading confectionery company in Pakistan. The company specialized in the production of Bubble gums, lollipop, candies, toffees and chews. They have established robust presence more than 40 countries in the world. They also provide to valuable clients and end-users with innovative and best quality products. The company is crossing the years with great success with its highly qualified technical and business team. They have a source of employees who are passionate towards the task given by the management with the help of well-resourced latest equipment, and techniques and encounter the contemporary challenges which is getting from the customers to increase the demands day by day.

Ahmed Foods Ahmed Foods placed its origin with the aim of supporting the trend of healthy food that suits people's expectations and standards of vigorous food consumption. The company believes in setting a passion for diligence, persistence and determination in the entire product line. Over the years Ahmed Foods has already grabbed huge attention on International grounds, which has touched millions of hearts nationally and across the world. Our dedicated workforce places their eternal passion, enthusiasm and love to prepare and deliver the best out of best products to our valuable patrons. The well-balanced ingredients, harmonize preservatives and

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unique recipes are the core pillars that bound the customers to come and give us the opportunity to serve them again and again.

Aiman Foods And Beverages They are one of the well-reckoned names, engaged in the manufacture of food brand So-fruit juices (Mango, Guava, Apple) etc. and the market at South Africa, Angola and Mozambique and different region of Africa. Aiman Commercio Geral was found in 2004 in the capital city of Angola, Luanda. Luanda is also the administrative capital of Angola. It is the most popular city and the largest seaport in Angola. Aiman Commercio Geral is today, one of the fastest-growing companies in one of the fastest-growing economies of the world. Starting our operations from Angola, Aiman Commercio Geral has now successfully fixed its roots in South Africa.

Ajmair Foods Pvt Ltd Their frozen food products are quintessential households. From frozen meals to parathas, rolls to samosas, Shami kabab to seekh kabab, everything is a perfect delight and a quick way serving for guests, gatherings and your special self. Cakes & Bakes has an amazing evolution story to share, which dates back to 1954. At that time, it was only located in Gulberg Lahore and was named as Ajmair confectioners. Soon after Mr. Riaz Ul Hassan, the current Chief Executive took over the operations, he granted a new

A&Y Food Industries (Pvt) Ltd A&Y Food Industries (Pvt) Ltd is a food manufacturing company, based in the Free zone of Karachi, Pakistan. The company is run by a team which is originated with a clear objective to cater to authentic South Asian cuisines around the globe. The International brand "Karachi-Delight" is there to ensure & to provide excellent food products in the different categories of Frozen Ready-to-cook, Heat & Eat, Bake & Eat, Frozen Vegetables, Frozen Fruits, Ready Meals, Spices, Flavored Nuts & Pastes..

vision and transformed it from a conventional bakery to an expanding bakery chain, Cakes & Bakes. Having a tremendous journey of evolution, Cakes & Bakes fundamental principle became quality over quantity.

Al Khair For over the 20 years has grasped some of the Natures gifts with the hand of gratitude and creativity to develop, refine and present these gifts to humanity. Al Khair has been dedicated to helping people improve their physical well-being by providing pure, natural premium products aligned with a healthy lifestyle. Al Khair’s premium natu-


Gulfood 2022

ral products have won wide spread popularity and recognition as being the standard-bearer and the top of the line in international markets of more than 30 countries spread over 5 continents.

Ambala Export Trading “Ambala Bakers and Sweets” is a family-owned business founded in 1981. Their specialty comprises all ASIAN SWEETS and TRADITIONAL BAKERY ITEMS including HALWA, CAKE RUSK, NAN KHATAI, PHENI (FRIED VERMICELLI) and TEA RUSK. Below are some of the key facts & figures which will help in deciding as to why AMBALA BAKERS AND SWEETS is the best supplier. They prepare all the three main ingredients used in sweets and bakery products in-house ourselves, which are DESI GHEE, BUTTER and KHOYA (MILK FAT). This not only provides assurance that the products are made from utmost quality ingredients but also reinforces the position in meeting demands which otherwise could be an issue with involving third-parties. They have a network of inter-linked departments, each specialized in their related fields, for efficient round-theclock operation. A 150+ strong team is dedicated to local and export orders. The facilities comprise of state of the art packaging and manufacturing equipment, so to ensure that every single item maintains the same quality and standards as expected from the brand. They have a growing number of regular customers, both local and export. This

Al-Asad Rice Mills Asad Rice Mills was established in 1994 by Mr. Mohammad Hussain Khandwala with an aim of exporting processed Rice all over the world. They have been exporting rice to over 35 countries all over the world with more than 100 quality conscious customers. He has been engaged in this business since 1988 when for the first time, Rice was allowed to be exported by the private sector. Since, then he has gathered prolific experience and combined modern methods for continuous value-addition. The 2nd Generation has added to the experience with all modern techniques of Management. Al-Asad Rice Mills has installed state of the art modern machinery to clean, polish and pack the rice and continuous improvements have been made timely to remain competitive. The plants have the combined processing capacity of 300 M/tons per day. With the help of latest Colour Sorter machines from Buhler, UK electronic sorting of rice and same is considered the most advance method of rice cleansing in the world. Their is no compromise in quality control system to maintain and provide a consistent quality to customers worldwide. They have the storage capacity of 15,000 M/tons of processed and unprocessed rice and maintain a similar quantity of stocks in season with annual export turnover of 50,000 M/tons of both BASMATI and NON-BASMATI rice. Rice is packed in all types of packaging as desired by customers. They print their brands on different packaging in their languages. Their famous and registered brands are Al-Asad, Motidana, Zamin and Five Star, which are regularly exported.

itself speaks volumes about our dedication, determination and commitment towards producing the very best sweets and bakery items. They feel, the most important thing which would attract us towards Ambala Bakers and Sweets, is the dedication towards meeting stringent quality and an uncompromising behavior for customer service. Their specialty in ASIAN SWEETS and TRADITIONAL BAKERY ITEMS is unmatched and they are confident that the products prepare cannot be supplied from anywhere else.

Amir Rice Traders Amir Rice Export & Import co is one of the leading rice exporters of Pakistan. They have won many gold medals & export trophies by the honorable president of Pakistan and the honorable prime minister of Pakistan for the best export performance of rice. January - February 2022

The story of Amir Rice Traders begins with the founder Mian Abdul Rashid (Late) and dates all the way back to 1965. It was around that time he bought an ordinary traditional rice husking machine and by adding new machinery of paddy husking and milling with husk fire type paddy dryers to create what is today known as Amir Rice Traders.

Ashrafi Food Industries Ashrafi Food Industries is a subsidiary of Abdullah (Pvt.) Ltd., a joint family group involved in flour milling since 1961. The group, based in Karachi-Pakistan, currently comprises of a rice processing mill, four flour mills, three bread manufacturing facilities, spice grinding and packaging facility and over 200,000 square yards of commercial property rented to small and medium enterprises.

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Gulfood 2022

Asian Food Industries Limited – Mayfair Asian Food Industries (AFI) under the brand name Mayfair has brought joy to millions of consumers since 1969. Mayfair with its premium quality confectionery and biscuit brands brings fond memories to young kids and all who have grown up savoring the candies, bubbles, chews, toffees and biscuits. They enjoy the trust of their consumers in Pakistan and in over 25 countries around the world.

Asif Rice Mills Asif Rice is owned by an agro based family having ancestral routes in the rice sector, from farming to retail distribution since 1962. Our Journey started from Larkana, a city located in Sindh province of Pakistan. This city is known for its highest rice cultivation of many di erent varieties. Asif Rice over the time has established & equipped itself with cuting edge technologies, value added services and well trained human resources throughout its rice growing, milling, processing and exports. We export variety of Basmati & Non Basmati Pakistani rice, in all forms such as Brown – White – Parboiled and Steam rice to all regions. Our regular clientele is situated in 80 countries.

Atlas Foods Atlas Foods (Pvt) Ltd is an ISO 22000:2018 certified organization which emerged as highly professional food group and entered in the market with vision to serve high quality product based on swift services and vowed commitment. Atlas Foods is completely processing units where state of art machinery, professional management, team of dedicated foods scientists and engineers remain engaged in injecting fullest efforts to justify the quality, price and service which our esteemed customers’ demands. Our this project is extended on 15 acres of the land and located in very heart of Punjab (Gujranwala), the area well renowned for 52

the production of excellent quality basmati rice.

Azam and Sons A professionally managed family business run by their forefather, their great father Mr. AZAM KHAN (late) and now is being look after by them. They have made the mark in the export of Pine Nuts (Kernel), Pine Nuts (in Shell) and various commodities including Dry Dates, Dry Fig, Dry Apricot, Raisin, Pistachio (all kind of Dry Fruits), Pulses, Spices and Turmeric etc. they source the products with utmost care of harvested, cultivating from forests and parts of northern area in PAKISTAN . The growing demand in the international market for the products has given us a chance to cater our services to our esteemed clients worldwide. Their quality combined with a fair price and prompt delivery, has etched our name in the international market.

Baba Enterprises Baba Enterprises, which has been in the rice export business since the last two decades & has earned a good name in the field. We are a full scale company, involved in export of a very large range of rice in bulk as well as private labels. We have facility to process 50 metric ton Rice per hour and our last year export volume was 150,000 metric ton Rice and 50000 mtons sugar.

Barkat Rice Mills (Pvt) Limited From fertile and rich land of Punjab, they bring their customers the best variety of Basmati rice known for its aroma, elongation and taste.

Bismillah Sehla Processing Plant (Pvt.) Ltd Bismillah Sehla Processing Plant (Pvt.) Ltd., (BSPP) has the pleasure to introduce as one of the leading rice Millers/processors/exporters located in Bucheki, the famous rice district area of Nankana Sahib

where all kinds of rice are cultivated. BSP is a visionary establishment of forefathers as were primarily rice growers. Apart from the up-gradation of Bismillah's existing husking, steaming, parboiling and processing rice plants of a total of about 50 Mtons/hr production capacity, BSP is adding new modern rice mill of latest Satake plant of 8Mtons/hr production capacity. M/S Bismillah Sehla Processing Plant (Pvt) Ltd., has stepped forward in certifying its rice mills according to international food safety standards maintaining good manufacturing practices. BSP EXPORTS are in the middle east and Europe and expanding their network to America and Africa. Bismillah rice’s magical export growth of about 10 times in just 4 years crossing 10 Million dollars in 2015-16 and now become top 10 rice exporters of Pakistan taken export trophy in 2016-17 & 2017-18 clearly indicates its dedication to working and commitment in quality.

Continental Biscuits Limited For more than two decades CBL is engaged in the manufacturing and marketing of the Brand LU. They have an array of products which are pre-eminent in the branded biscuits business both in Pakistan and abroad.

Daldo Foods Dalda Foods Ltd. understands its responsibility as a corporate citizen and actively contributes towards society every day, driven by the core value of humanity. As an organization they have always supported initiatives working towards worthy causes while aiming to make millions of lives better and create a healthier society. Their sustainability initiatives aren’t part of a business plan; they are a way of living for the company.

Danpak Food Industries (Pvt) Ltd. Danpak Food Industries, Pakistan is a well-known confectionery company that offers its clients and consumers new,


2020 Gulfood 2022

innovative and the best quality products. It was established in 1986 and since then Danpak has been identified for its distinctive range of products including chocolates, bubble gums, candies, toffees, etc.

Dawn Frozen Foods Company Having started with Frozen Dough Products (Parathas), Dawn Foods now offers a wholesome range of Ready-toCook and Ready-to-Eat products with focus on Chicken, Vegetable and Wheat as categories. But to always meet public acclaim, Dawn Foods will keep on expanding its product range according to food standards and ongoing trends. To deliver the best customer satisfaction, Dawn Foods established its production facilities and manufacturing process in line with international standards, and continues to upgrade its production technology to deliver exceptional quality and freshness.

Durvesh International Durvesh International was established in 2001 with the attention of best quality products and services in the field of Herbs, spices, botanicals , plant based raw material such as Dry licorice roots , Dry red rose flower , Dry Alkanet root, Rubia roots, Moringa leaves, Natural Honey ,Solid Perfume , Herbal tea, Herbal oil, Herbal products , Himalayan pink salt , Edible, bath and aroma salt , Foodstuff, Dry fruits , Natural Honey , Incense Bakhoor Natural oral care products etc.

East Rice Company Pvt Ltd. East Rice Company is the one-stop solution to all your rice import requirements. Our diverse and coherent milling & processing facilities and our expertise in the rice milling sectors are the strongest assets. East Rice Company is one of the largest and well-organized rice export houses in Pakistan but success does not come overnight, it is the result of decades of hard work and commitment. Rice busi-

January - February 2022

ness has been in the family for four generations it all started with Muhammad Din Narang well before the partition of India and Pakistan, with the passage of time East Rice Company has grown into a colossal group in the rice sector.

Eastern Products (Pvt.) Ltd Eastern Products (Pvt) Limited, is the manufacturers of VITAL Tea, VITAL Pink Salt, VITAL Rice & VITAL Soap. They have different quality variants in our Black Tea, Green Tea, Pink Salt, Rice & Soap which are liked and admired by customers. The company is among the top seller of quality Tea products in Pakistan and several other countries across the globe.

English Biscuit Manufacturers Pvt. Ltd. With a legacy spanning more than 50 years of baking and serving over 75 million biscuits every day, EBM, has recently launched Cake Up -an exciting and high-quality cupcake brand for its loyal consumers. In each bite of any delicious Peek Freans biscuit lies the rich tradition of true grit and hard work that has been so essential to EBM’s journey. It has taken many achievements, big and small, for EBM to reach its position as the industry leader today. EBM has followed the legendary Pied Piper to quality and success in Pakistan’s branded biscuit business.

Engro Eximp Agri Products (Pvt) Limited Engro Eximp Agriproducts Pvt. Ltd. or EEAP is an agriconsumer company with rice brands in Pakistani & International market under the umbrella name ‘Onaaj’. EEAP has one of the largest rice processing facilities in Pakistan with an annual production capacity of approx. 70,000 MT of exportable rice. They offer a pvt. labeling as well and currently supplying to on the largest and re-known buyers from European, North American and Middle East countries. In Middle-east they offer a complete range of Basmati rice: Super

Basmati White/Brown, 1121 – Raw/White/Steam and Parboiled (Sella – Golden/Creamy), Non-Basmati: PK 386 categories in pvt. Label and Brand. They are actively participating in international food tenders and AID programs as well.

Foodex Exporters of Halal Fresh chilled meat and frozen bone-in and boneless meat of Bull, Cow, Buffalo, Goat, Sheep, chicken and Camel. Exporters of frozen meat and ready to cook and ready to eat meat products in the retail pack.

Garibsons (Pvt) Ltd Garibsons (Pvt.) Ltd. is a familyowned business and was established in 1976. Their main line of business includes Rice Reprocessing / Milling / Exporting. Their rice milling capacity is about 100 m.tons per hour.

Golden Harvest Foods Private Limited They are a family-owned company committed to providing Pakistanis with nutritious and superior quality bread products. Within a decade of their inception, they have grown to capture 35% of the consolidated market share of all bread products in Pakistan, a fact that speaks volumes about how well consumers have connected with their products and the values. Beginning with the plant in Karachi, commissioned in October 1981, their famous product Dawn Bread built up a reputation for freshness, quality, and taste. Creating nationwide awareness and demand for the bread products, they set up a plant in Islamabad in January 1985.

Guard Agricultural Research & Services (Pvt) Ltd Guard Agri is part of the financially strong, highly diversified GUARD GROUP of Companies, established in 1948 and with interests in Manufacturing, Auto Parts & Accessories, Automotive Lubricants, Food & Agriculture and Agricultural Research & Development. 53


Gulfood 2022

Haji Khushi Mohammad & Company When it comes to Commodity Trade, the name of HKM stands as a Paragon in the Field. Established in 1931, the HKM group has its own Husking and Milling Facilities for Rice. They are now one of the leading rice exporters of Pakistan.

Hashmi Rice Mills Rice exports from Pakistan were previously dealt by the Rice Export Corporation of Pakistan. After rice exports were allowed to the private sector, a new body of people emerged in the shape of Rice Exporters Association of Pakistan. In 1988-89 Rice Exporters Association of Pakistan (REAP) came into existence and started interacting with the Ministry of Commerce and Ministry of Food Agriculture and Livestock and also with the Planning Division of the Government of Pakistan. In 1992 REAP also played host to the Arabian Gulf Cooperative Council which included government buyers from Saudi Arabia, Kuwait, Oman, U.A.E., Bahrain and Qatar. For the first time since private sector was allowed rice exports they made a sale of 36000 tons.

Hassan Ali Rice Export Company Hassan Ali Rice Export Company is an affiliate of Hashwani Group Of Companies, which is one the leading and oldest business houses in Pakistan with interacts in mining commodities, real estate, agriculture, textiles, and industrial mining of chrome ore, iron ore, marble, and onyx. The Company has been in the Rice business since late 1960's and has remained one of the largest Rice exporter from the country shipping upto Four hundred and Fifty thousand (450,000) M. Tons annually. 54

Hayat Industries Pvt. Ltd Hayat Industries, founded in 1971, has been exporting its brand of premium quality Basmati rice, Shahzada for over 20 years. It is one of the most popular Pakistani rice brands and this is a testament to the product quality and the team’s effort in maintaining it.

Hub-Pak Salt Refinery They are an SA8000 & CTPAT compliant, and Kosher, Halal, ISO 14001:2015, ISO 9001:2015 + HACCP, BRC, GMP & GMP+B2 certified company. They work on all the available grades of salt, for both industrial and domestic use. In the beginning, the production of salt by Hub-Pak was only one ton per day. The team of Hub-Pak started working on expansion and continuous quality management and 30 years later, they are producing excellent quality salt with an installed capacity of 620 tons per day at Hub. HUB-Plant is located at the industrial estate of Hub known as Hub Industrial Trading Estate (H I T E) covering over 50,000 square meters.

Ismail Industries Limited Since launching its flagship brand CandyLand in 1988, Ismail Industries has established itself as the largest confectionery manufacturer as well as the largest confectionery exporter in Pakistan. Over the years, Ismail Industries has expanded horizontally by launching

brands such as Bisconni (biscuits and cookies) and SnackCity (chips, peanuts, etc.), as well as vertically through Astro Plastics, which manufactures packing and plastic films.

Jasons Commodities Jasons Commodities based in KarachiPakistan is one the sister-concerned company to its parent company called Jassani Group, that deals in Real-estates, manufacturing of biscuits and Confectionaries in Uganda and also deals in Sugar and Palm Oil from all over the world. Jasons specifically deals in the area of milling/processing and exporting Rice (allvarieties basmati and non-basmati) to mainly Far-east, Middle-east and African Ports.

Jatlee Commodities Jatlee Commodities Is One Of Pakistan's finest rice producers and exporters, offering a diverse assortment of basmati and non-basmati rice verities. Their portfolio of products also includes cotton, wheat, sesame seeds, grains, oilseeds, spices and pulses. They are also a major originator and distributor for rice and broken rice from different origins like the USA, Thailand, Myanmar and Vietnam. Their product availability, both as a buyer and a seller, is a unique competitive advantage. They currently have marketing offices in Karachi, Singapore, Dubai, Hong Kong, Madagascar, Kenya and New York.

Iftikhar Ahmed and Company Over six decades, we have grown from a small family-operated firm into one of Pakistan’s largest export companies of fruits and vegetables. We have perfected the art of producing the freshest fruits, vegetables, pulp, concentrates and juices by ensuring the highest standards at every step of the production – from growing our fresh produce such as Kinnow (Mandarin), Mangoes, Onions and Potatoes and also source best quality fruits for processing top-quality value-added ingredients for serving renowned food and beverage industries and offering our fruit beverages in Tetra Pak for the consumer as well..


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Jazaa Foods Put. Ltd. Established in the year 2015, Jazaa Foods is built on international standards and carries numerous products under its flagship brand “Jazaa.” Built under the visionary leadership of Late Junaid Jamshed, Jazaa Foods aims to become a leading food company both locally and internationally. This is achieved by offering a wide variety of ethnic food products that cater to the needs of its consumers both in Pakistan and worldwide. K&N's Foods (Pvt) Limited For over 50 years, K&N's international brand of Purely Different chicken products has remained true to its purpose of providing better nutrition through poultry for the Health and Happiness of people.

Kafi Commodities (Pvt) Ltd Since the inception of the company in 1982, KAFI Commodities Pvt Ltd has diversified from commodities business to continue expanding its profile of developing an assorted range of food products under the brand of 'ESSENCE' and 'KAFI KITCHEN'. Their goal is to provide products and services without compromising quality and hygiene standards, also customer satisfaction is ensured while continuously improving every aspect of facility to product considering international quality standards.

Kausar Rice & General Mills With a history spanning over six decades of excellence in the food business, Kausar Group of Companies is a progressive third-generation family business established by (late) Mr. Malik Mubarik Ali in 1951. From very humble beginnings, they are currently ranked amongst the leading processors of Processed Rice, Cooking Oils, Vegetable Oil Meals and Fats, Banaspati Ghee, Laundry Soap, Poultry Feeds and Broiler Chicken across Pakistan.

January - February 2022

Khalid Foods

Matco Foods Pvt. Ltd.

They are Karachi's favourite bakery providing fresh and hygienic healthy food to our customers! SINCE 1968. KHALID FOODS has been providing high-quality, hygienic and healthy food to its valuable customers for the last 50 years! We offer a wide range of fresh and delicious appetizers, entrées and deserts and are currently operating from three outlets in Karachi, by the name of "KHALID SWEETS N BAKERS"

Matco Foods is an IFC-investee company with over 50 years of experience in the rice industry, and a global portfolio of more than 150 corporate customers.

Khan Rice Mills Khan Rice Mills is one of the leading Growers, Miller and Exporter of Rice from Pakistan. The company was established in 1958 and has been exporting rice all over the world since 1991. They are now the third generation entered in this rice business.

Lasani Rice Mills Lasani Rice Mills (LRM) was established in 1992 to produce the quality rice for country people. In 1998 company stated its local trading to procure the quality paddy for its rice unit. Lasani Rice Mills (LRM) is located in the heart of best rice growing belt in Pakistan named "Okara District". Now the company is one of the leading exporters of all kinds of rice from Pakistan. Having an experience of more than 3 decades in the field of Rice, Lasani Rice Mills (LRM) is expanding its network across the globe. Today Lasani Rice Mills (LRM) is a HACCP (Hazard Analysis and Critical Control Point), ISO 9001:2015 (Quality Management System), ISO 45000:2018 (Health and Safety Management System) and ISO22000:2005 (Food Safety Management system) certified company.

Mast Qalander Group of Companies Mast Qalander Group is recognized as an entity of principles, dignity, and professionalism in the international markets of pulses, grains, oilseeds, feed, spices and related products.

Mehran Bottlers (Pvt) Ltd Mehran Spice And Food Industries Multi Food Industries Multi Food Industries are one of the largest manufacturers and exporter of Halal ethnic frozen food operating in the Karachi export processing zone (KEPZ) since 2004.

Mehran Spice And Food Industries Since 1975, MSFI proudly maintains the strictest quality and hygiene standards HACCP & ISO 9001 which have enabled us to become the leading food company with a premium brand today in countries such as USA, Canada, Europe, Australia, Asia, Africa, and All GCC Countries. Their diverse range of products tantalizes the taste buds of millions of consumers around the globe with Mehran Brand Spice Recipes, Straight Spices, Arabic Spices, Pickles &Chutneys, Pastes, Desserts, Rice, Ketchup & Sauces.

Meskay & Femtee Trading Company (Private) Limited Meskay & Femtee Trading Company (Pvt.) Ltd (MFTC) was established in 2006, MFTC is a leading grain trading, milling, and processing company of Pakistan; specializes in the trading and export of rice and wheat among other grains. Since its inception, MFTC has delivered unparalleled quality while upholding the highest standards of business ethics.

Mitchels Fruit Farms Mitchell’s is the oldest food company in Pakistan. It was established in 1933 by Francis J. Mitchell under the name of Indian Mildura Fruit Farms Ltd. After the 55


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country gained independence in 1947, the company's name was changed to "MITCHELL’S Fruit Farms Ltd." with the brand name of "MITCHELL’S".

Mohammad Hashim Tajir Surma Hashmi is the official brand of the company Mohammad Hashim Tajir Surma. It has been dedicatedly providing nature-based solutions for a healthy lifestyle to its customers. Hashmi is one of the oldest and most trusted names in the Industry in Eyecare, Health care and Personal care products. Since 1794, Hashmi Group has been recognized for its quality products, customers’ trust and socially conscious organization that pushed the boundaries in Pakistan and other global markets. Now, as part of its 225-years legacy of excellence, the company is investing new resources in technology and business model innovation that will provide worldclass value to its business partners and end consumers.

Moon Rise General Trading LLC Moon Rice Corporation is committed from 1985 to provide its clients with the best available food products from Pakistan.

Pastry Sheets, Mango Chunks, Frozen Vegetables, Sweet Mithai (All Ready To Cook, Heat & Eat). This Is The Widest Range Exported From Pakistan Under 100% In-House Production. They are ISO 22000 And Halal Certified Exporting Under Prime Harvest Mazedar Brand As Well As Various Private Labels For Multiples, Supermarkets And Chain Stores Like Tesco, Asda, Morrison, Restaurant Depot Etc. They Export To More Than 20 Countries Including USA, Canada, Uk, Australia, Middle East, S.E. Asia, Japan And All Over Europe.

Niraav Foods Pakistan Niraav Pakistan is a venture of M.Wali Group, a prominent name in the field of human food and animal feed sector. The founding principle behind this venture is to capitalize upon the rich heritage of its parent company combining it with the latest innovations, technological advancements and modern business practices. In a very short span of time Niraav Pakistan diversified its scope of businesses through horizontal and vertical integration.

Nisar Rice Industries Haji Nisar Ahmed founded the NRF and planting company in 1985, At that time.

During the decades they have committed to flourish and prosper in the competitive world market. Today Moon Rice Corporation is proudly supported by its worldwide customers growing every day by the sheer power of experience it holds with a promise to deliver only premium quality food products.

The mill Operated only 6 months out of the year, Haji Nisar Ahmed made many changes and improvement to the mill.

Multi Food Industries

After parboiled unit, Husking unit was added and then to meet the export standard Reprocessing plant was added with capacity of both parboiled / white rice and reprocessing 5 Metric/ton/Hour.

Multi Food Industries is the largest manufacturer And Exporter Of Halal Ethnic Frozen Foods From Pakistan Operating From Karachi Export Processing Zone Since 2004. They Have Around 50 Varieties Of Frozen Products Including Flat Bread (Parathas), Samosas, Spring Rolls, Tandoori Nan, Sheermal, Samosa Pastry Sheet, Puff 56

A Revolutionary step was taken that changed the history of Parboiled Rice in Pakistan. 'NRF' was the step that opened the door to the production of quality Parboiled rice and white rice.

More than 2.5 decade experience helps us to share good relationship not only with the major rice traders but also in contact with farmers and growers in order to guide them about different procedure and techniques of paddy growing.

Popular Food Industries The Popular Group welcomes diversity wholeheartedly. Be it venturing into newer industries and products lines, or acquiring and retaining the best talent across functions, and making intellectual and technological advancement in different business categories... they believe in attaining the highest standards of quality in everything we do.

Punjab Rice Mills Cold Storage Punjab Rice Mills (PRM) was established in 1982, with the vision to produce superior export quality rice for its customers. With time, the good will of the company prevailed and we became one of the country's leading Basmati rice exporter. We strived to gain the trust of our customers by improving the quality of our products and updating our processing plants according to the need of time. Utilizing the experience spread over three decades; we constantly discover new horizons by expanding our operation in precise processing and exporting to major International markets. Today, we are exporting our high quality rice all over the globe.

Qasim Rice Mills Qasim Rice Mills is one of Pakistan’s leading rice export companies. It has consistently maintained its position in the list of Pakistan’s top exporters winning numerous export performance awards. The company owns three fully functional rice processing mills two of which are located in Karachi – Pakistan’s premier port city while one is situated in Muridke – right in the heart of Punjab’s paddy producing belt famous for yielding high quality Basmati varieties of rice. The mills are equipped with state of the art machinery and offer abundant storage capacity.

Quality Rice Mill Quality Rice Mill is an experienced rice processing and exporting company working for many years having a well equipped and sophisticated Rice


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Processing Plant with a capacity of rice milling up to 75000 Metric Tons per annum, they are currently exporting our products to Kingdom of Saudi Arabia and Bahrain. They also process the products of other exporters locally who export their products to Africa and other destinations. They are enjoying an established and respectable position among our international buyers as well as in the local market.

Quice Food Industries Limited Quice has been a prominent name in the world of food products for the last 4 decades. They aim and are committed to offering high quality and great tasting products in the category of food and beverages. They are currently operating with three business units consisting of cordials, fruit drink range and carbonated drink range. All three business units have a variety of SKUs to be offered domestically and internationally, emphasizing on fruit drink range they have been producing tetra pack juices in three different SKUs having seven different flavors and now they are under the process of launching PET bottled juices for the international market.

Quick Food Industries (Pvt.) Ltd. - Monsalwa Quick Food Industry (MONSALWA) is one the leading Frozen Food Company from Pakistan incorporated in 1997. We at QFI are fully committed to producing and providing the best quality frozen food products. MonSalwa has State-ofArt Frozen Food Production Facility & Automated lines include Paratha & Stuffed Paratha, Samosa & Spring Rolls, Chicken Nuggets etc.

R&B Foods Pvt. Ltd. R&B Foods (Pvt.) Ltd has teams for handling products from farming to quality assurance and marketing, which ensures high quality and hygienic products, are distributed thereby earned high reputation and confidence among fruit pulp consumers.

January - February 2022

Rasul Flour Mills Pvt. Ltd. Rasul Group of Companies (Registered trademark: Bake Parlor) has developed a history of entrepreneurial excellence ever since its inception in 1926. Our management techniques, product diversification, highquality standards and passion for growth has enabled us to grow tenfold within two decades and propelled us to the top of the Pakistani food industry. Rasul group owns the largest flour mill in Pakistan and is one of the biggest wheat commodity consumers on a national level. Over the years the company has integrated forward from flour milling into the field of industrial baking, pasta and vermicelli manufacturing, ketchup and sauce categories, snack production and sherbet orange.

Rehmat-E-Shereen Sweets, Bakers & Nimco Rehmat-e-Shereen is a globally famous sweet and baker’s chain in Pakistan and amongst the leading exporter of sweets, ghee, butter, bakery, and Nimco snacks. They have nine outlets in Karachi out of which three on Karachi International Airport and retail distribution coverage in more than 30 cities of Pakistan as well as global distribution network in USA, UK, Europe, Canada, Australia, Hong Kong, UAE, and unlimited households. They have been producing delicious high quality fresh and frozen traditional Pakistani sweets and delights, bakery products like Rusk, Cake rusk, Nan Khatai (sweet biscuits), assorted cookies, etc.

Rice Experts Enterprises Rice Experts Enterprises embarked upon its journey in 1942 since then it has been treating every milestone achieved as a slipping stone to go past another one. Today, in Pakistan and in many countries, consumer’s lives have been touched by some of their finest rice brands. At present, the company’s offering is pre-

ferred by connoisseurs across the globe from the USA, Canada, UK, Europe, Middle East and Southeast Asian countries.

Sana Traders Established in 2002, Sana Traders is a family owned company specializing in Himalayan Salt Products. They are manufacturers of and exporters of Himalayan Salt health & beauty products, Marble Onyx handicrafts and minerals to 33 countries, currently. We started our business with a warehouse and a packaging unit. Now we are operating two factories in Karachi manufacturing rock salt products. Sana Traders is driven by the vision of delivering quality products at competitive prices. We are ISO 22001: 2005 & HACCP certified manufacturers and exporters of Himalayan Salt products to different parts of the world

Shakarganj Food Products Shakarganj Group comprises of several diversified business entities including, Shakarganj Limited (SML), Crescent Steel and Allied Products Limited (CSAP) and Shakarganj Food Products Limited (SFPL). SFPL is a medium sized (MSC), public limited company (unquoted), set up by the Shakarganj Group in 2006 to diversify its business activities. SFPL operates a Dairy Division that primarily produces products packed in Tetra Pak packages focusing on the needs of the local consumers. The Juice Division, on the other hand, produces Juice Concentrates targeted to the wholesale export market.

Shangrila Private Limited Shangrila Private Limited commenced operations in 1988. With its offering of high quality, premium, Halal and innovative products, Shangrila cemented itself as a healthy, great-tasting food brand. 57


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Sharmeen Foods

Soneri Group

Sharmeen Group ventured into date’s industry in 1988. With humble beginning and dedication we have come a long way and achieved international standards such as BRC, ISO and HACCP certifications for our processing plant where they have installed dedicated dates processing and packaging lines and state-of-the-art date paste production lines.

Since 1992, Soneri group has specialized in manufacturing and exporting a wide range of bubble gums, lollipops, soft chews, chocolate beans, chocolates, biscuits, cookies, toffees, soft jellies, etc.

Shezan International Since its inception in 1964, Shezan has evolved into a top-notch, internationally acclaimed food brand that is set apart due to the impeccable quality. With our wide range of products made with the freshest fruits and vegetables from our orchards, Shezan aims at providing you the diverse flavors of Pakistan.

Siddiqia Rice Mill They introduce as the leading exporter located in the heart of Punjab, near sunder industrial estate. They stepped in the rice business in 1985 and with un-flagging efforts started to export in 2006. During this prolonged span of time a well-skilled and team of professionals hired in order to meet the standards of international marketing.

Sindh Punjab Traders They are inordinately proud to introduce as leading market Giants in food Commodities, in which their experience sprawls over around 30 years. Established in the early 90s, SPT is a Leading Grain Trading, Milling and Processing Company of Pakistan. SPT group takes immense pride in owning state of art manufacturing plants, which has the milling capacity of 10,000 metric tonnes/month. Our Main Manufacturing Plant is situated in Port Qasim Industrial Zone Karachi and others in Kotri Industrial zone Sindh.

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Soni Foods Soni group is a Prime manufacturer. 25 countries around the world. Sonifoods has multiple range of confectionary products. Soni group is the chief industry with the ultimate choice of all. Soni Foods has diverse range of confectionery products including Bubble gums, Lollipops, Candies, Chocolates, Toffees, Wafers, Biscuits, and cakes. It also has a range of different other products like Rice, Spaghetti's, Pasta's and Agarbatti (Incense sticks). The research and development team of Soni Group plays vital role for continuous innovation to delight the customers with best products and services. Soni Group is the leading industry with the ultimate choice of all foreign customers.

Staple Foods Pvt Ltd Staple Foods Pvt Ltd is a rice, lentils, and spices processing unit and export house located in the heart of the industrial zone at Port Qasim, Karachi Pakistan. With branch offices in Dubai UAE, Mombasa - Kenya & Los Angeles the U.S.A, the company is ever expanding and has far and wide reached with a loyal customer base & product/brand presence in all continents of the world. From humble beginnings in the year 2000, the company has grown to become one of the leading rice mills in the country with the most modern and state of the art rice processing plant in the region. Our factory is ISO-9001-2015 & FSSC22000 certified with an annual milling and export capacity in excess of 200,000 MT.

The Trading Track The Trading Track Company became the part of FMP Group in the year 2010 as the

manufacturing and exporting company for FMCG products. The main focus of the company is to offer quality products to the worldwide consumers and penetrate its products range to all over the world. TTT offers wide range of Sugar Confectionery that includes Candies, Toffees, Chews, Bubble Gum, Surprise Novelty Toys, Jellies, Chocolates and Spreads. Moreover, the Company have another major product line of baking products that includes Cookies, Biscuits, Cakes, Muffins, Wafers and Brownies.

Tops Food and Beverages Tops Food & Beverages, a division of Murree brewery company limited, processes fruits and markets fruit juices and allied food products. Established in 1969, the division has, nowadays, two manufacturing units located in Rawalpindi and Hattar (KPK), respectively.

Trade Development Authority of Pakistan (TDAP) The Trade Development Authority of Pakistan (TDAP), which was established on November 8, 2006, under a Presidential Ordinance, shall have the Ministry of Commerce as its administrative ministry. TDAP is the successor organization to the Export Promotion Bureau (EPB) and is mandated to have a holistic view of global trade development rather than only the ‘export promotion’ perspective of its predecessor.

United King Foods Pvt Ltd United King Foods (PVT.) Ltd. manufactures a splendid quality of exquisite sweets that have natural ingredients with a variety having their own distinctive character. The sweets presented in beautifully designed vacuumed packed gift boxes. Among the popular Sweets packed in 500 and 900 gms in attractive tin boxes with easy to open lids are: Gulab Jaman, Kala Jamun, Chum Chum, Bengali Rasgulla, Bengali Chum Chum.


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Venus Pakistan Ltd. Venus Group of Companies commenced operations in the early 80s, as a family business. Starting off with Venus Pakistan, the parent entity in The Venus Group, today the business has evolved from the initial distribution to multi-modal forms of business. The core areas of business include a diversity of areas such as Logistics, Cold Storage, Refrigerated Logistics, Customized Logistics Operations, Manufacturing of Ice Cubes, Manufacturing of Paper Tissues, Clearing & Forwarding, Custom Bonded Warehousing & Carrier, Travel & Leisure, Hospitality, Security, International Representation Manufacture under license Franchises and Distribution. The Venus Group is headquartered in Karachi with Branch Offices located in Lahore and Islamabad.

Volka Food International Volka Food is a leading manufacturer of confectionery, Biscuits and Pasta in Pakistan, they carry one of the best diverse portfolios to cater to the demands of the local market as well as for international buyers maintaining the world's highest standards of quality and taste for which Volka Food is famous for. The state of the art European plant ensures the finest quality which made Volka Food International a household name in Pakistan and aboard from Australia to Canada.

Bixa S.A. CARDEX is the largest exporter of Cardamom worldwide, after being in the market for more than 35 years. Clients prefer the CARDEX brand as it is recognized for its quality, reliability and trustworthiness. In addition to Cardamom, CARDEX also exports Allspice, Annatto Seeds, Dried Black Lemon and Essential Oils.

Z.A. Foods Z.A. Food Industries is one of the leading manufacturers and exports of Faisalabad, Pakistan since 1996. Z.A. Food Industries providing products and services for Pakistan and all over the world. Z.A. Food Industries has also crossed the milestone of ISO 9001:2000 certification and directed itself towards advance quality management techniques like TQM with the aim to enhance customer satisfaction in all deliverables.

environment, using state-of-the-art technology and having a well-trained and qualified workforce. Shahi products are exported around the world. USA, UK, UAE, Bangladesh are to name a few. Products such as Shahi Deluxe, Shahi Meva, Ballay Ballay and Shahi Nimco are easily recognized in Pakistan as well as many countries across the globe. Shahi proudly holds highly prestigious ISO, HACCP & Halal certificates for quality system compliance within international standards.

Zain Enterprises Shahi, established in 1973 is a recognized and reputable brand offering a variety of snacks, mouth fresheners, frozen food, and namkeens. The Shahi brand endeavors to provide new and innovative products while maintaining the highest standards of quality. Shahi is committed to using the highest quality ingredients, creating a safe and rewarding

Young's (Private) Limited The House of Young's started its operations in 1988 as a small food processing establishment in Karachi, Pakistan. From the beginning, people working at Young's had the vision and passion to raise Young's to new heights with products that meet the daily food needs of the consumers and offer high value of nutrition and convenience.

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