2024 Progressive Agriculture Foundation Annual Report

Page 1


MISSION

Provide education, training, and resources to make farm, ranch, and rural life safer and healthier for all children, their families, and their communities.

VISION

No child would become ill, injured, or die from farm, ranch, and rural activities.

A MESSAGE FROM THE PRESIDENT AND CHIEF EXECUTIVE OFFICER BRIAN KUHL

2024 was a year of momentum, meaning, and milestones for the Progressive Agriculture Foundation® (PAF). As we celebrated 29 years of the Progressive Agriculture Safety Day® (PAF Safety Days) program, PAF remained focused on one thing: delivering meaningful, life-changing safety education to children across North America and beyond. Throughout the year, that commitment came to life in new and exciting ways.

Our PAF Safety Zone pilot continued to gain traction, offering a flexible and innovative delivery model that brings hands-on safety experiences to venues like farm shows, county fairs, and agricultural expos. It’s a way to meet children and families where they are—delivering practical lessons in real-life settings and expanding our reach into new communities.

In 2024, we sent our coordinators a value statement to clearly communicate the true value of the PAF Safety Day program to them. This statement highlighted how PAF supports their efforts by providing essential resources like curriculum, insurance, and training, as well as ongoing training and support. Our goal is to ensure they feel empowered as champions of safety in their communities.

By the end of the year, PAF had reached over 2.1 million individuals since the program’s inception. But our impact is about more than numbers. Each child reached represents a family made safer, a skill gained, or a conversation started. That’s the ripple effect of safety—and it’s what keeps us moving forward.

Still, the need remains. Rural children continue to face serious risks every day, and agriculturerelated incidents are far too common. But we meet this challenge with resolve and an incredible network of coordinators, volunteers, and supporters who know that safety isn’t just a message—it’s a mission.

As we approach our 30th anniversary in 2025, we do so with gratitude for how far we’ve come and a renewed vision for where we’re headed. With collaboration and community at the heart of our work, we’re building something lasting: a future where every child has the tools, knowledge, and support to grow up safely.

2024 PROGRAM STATISTICS

ENGAGING YOUTH THROUGH PARTNERSHIPS

3,354 4-H VOLUNTEERS 1,058

PROVIDING PEER-TO-PEER TEACHING OPPORTUNITIES

While PAF Safety Day lessons are geared towards elementary-school aged children, leadership experiences are available for teens, involved with 4-H, FFA, and other various youth organizations. Through peerto-peer teaching and mentorship opportunities, teens can strengthen numerous interpersonal skills, including communication, decisionmaking, teamwork, empathy, and leadership. Additionally, the PAF Safety Day program can easily coincide with an FFA member’s supervised agricultural experience (SAE) or a 4-H member’s community service-learning initiative. Through participation, the PAF Safety Day program ultimately guides teens to make safer and healthier choices.

FFA VOLUNTEERS

PAF SAFETY DAY PROGRAM ACROSS NORTH AMERICA 2024 UNITED STATES

Alabama - 2587

Brewton (2)

Centre

Elberta

Evergreen

Fairhope

Luverne

Selma

Spanish Fort Tuskegee

Arkansas - 1358

Danville

DeWitt

Harrison Marianna

Star City

California - 709

Lost Hills

Merced

Stevinson

Colorado - 607

Cheyenne

Monte Vista

Delaware - 188

Laurel

Florida - 1148

Fort Pierce

Gainesville

Ocala

Sarasota

Georgia - 740

LaGrange

Rock Spring

Idaho - 402

Blackfoot

Downey

Nezperce

Illinois - 3603

Albion

Altamount

Carlyle

Enfield

Fairfield

Geneseo

Highland

Lawrenceville

Macomb

Martinsville

Mt. Carmel

Newton

Olney

Salem

Stronghurst

Indiana - 1322

Leavenworth

Portland

Shelbyville

Iowa - 8906

Algona

Allison

Ames (3)

Calmar

Charles City (3)

Cherokee

Columbus Junction

Delhi

DeWitt

Dubuque

Dunkerton

Edgewood

Elkader

Emmetsburg

Grundy Center

Hazelton

Independance

Keosauqua

Manchester (2)

Maxwell

Nevada (2)

Ottumwa

Peosta (2)

Rock Rapids

Rock Valley

Sac City (2)

Sheldon

Sigourney

Story City

Vinton

Washington (2)

Whiting

Wilton

Zearing

Kansas - 1759

Ashland

Axtell

Belleville

Caldwell

Courtland

Elkhart

Hays

Jetmore

Junction City

Meade

Syracuse

Kentucky - 8997

Bowling Green

Brownsville

Burkesville

Cadiz

Campton

Carlisle

Cave City

Clinton

Columbia (2)

Elizabethtown

Falmouth

Fountain Run

Hardinsburg

Hopkinsville

Independence

Lebanon

Leitchfield

Lexington

Liberty

Monticello

Morgantown

Mt. Olivet

Munfordville

Owensboro

Paris

Russell Springs

Russellville

Scottsville

Tompkinsville (2)

Versailles

Louisiana - 824

Bastrop

Bogalusa

Franklinton

St. Joseph

Maryland - 18017

Frederick

Minnesota - 3043

Bagley

Bemidji

Fairmont

Hallock

Kasson

Lewiston

Mora

Morgan

Mississippi - 4614

Belzoni

Bude

Columbia

Fulton

Houston

Lucedale

Moss Point

Natchez

New Albany

Prentiss

Richton

Vancleave (2)

Missouri - 4664

Bowling Green

California

Canton

Chilicothe

Climax Springs

Crocker

Kennett

Lewistown

Montgomery City

Pilot Grove

St. Martins

Versailles

Warsaw

Weston

Montana - 395

Conrad

White Sulpher Springs

Wolf Point

Nebraska - 4809

Albion

Alliance

Ashland

Bladen

Cairo

Crawford

Curtis

Fairbury

Franklin

Geneva

Gordon

Minden

Mitchell

Ord

Pleasanton

Sidney

West Point

Wood River

New Mexico - 1712

Clayton

Clovis

Santa Rosa

New York - 1736

Gilbertsville

Lowville

North Lawrence

Penn Yan

Sandy Creek

North Carolina - 2954

Cofield

Hertford

Sparta

Sunbury

Troutman

North Dakota - 2025

Bottineau

Carrington

Devils Lake

Forman

Hettinger

Kenmare

Killdeer

Langdon

New Rockford

Steele

Ohio - 879

Dayton

Mt. Gilead

Stryker

Williamsfield

Oklahoma - 889

Alva

Fairview

Pawnee

Stigler

Watonga

Oregon - 103

Hermiston

Pennsylvania - 4464

Bradford

Brookville (2)

Clearfield

Danville

Ebensburg

Elkland

Franklin

Meadville

Shinglehouse

Shippenville

Tyrone

Wellsboro

South Carolina - 140

Orangeburg

South Dakota - 326

DeSmet

Watertown

Tennessee - 2210

Brownsville

Fayetteville

Gray

Jonesborough (2)

Limestone

Livingston

Memphis

Texas - 3926

Amarillo

Archer City

Buffalo

Columbus

Crystal City

De Kalb

Graham

Hereford

Johnson City

La Grange

Lampasas

Queen City

San Saba

Tulia

Virginia - 811

Bedford

Broadway

Pearisburg

Warsaw

West Virginia - 2494

Bruceton Mills

Franklin

Grafton

Harrisville

Hinton

Middlebourne

Moundsville

Parson

Princeton

Summersville

Sutton

Union

West Union

Wisconsin - 2612

Blair

Cadott

Florence (2)

Glenwood City

Masrshfield

Mondovi

Wisconsin Dells

CANADA

British Columbia - 114

Vernon

Manitoba - 1672 Altona

Elm Creek

Miami

Stanley

Nova Brunswick - 64

Woodstock

Nova Scotia - 489

Bridgewater

Oxford

Shubenacadie

Ontario - 2773

Alvinston

Binbrook

Comber

Hawkesville

Kintore

Linwood

Port Perry

Ridgetown

Seaforth

St. Thomas

Stayner

Teeswater

Tiverton

Walkerton

Wellesley

Quebec - 1676

Albanel

East Broughton

Jonquière

La Pocatière

Laterrière

Mont-Joli

Pohènègamook

Saint-Camille

Saint-Martin

Tingwick

Saskatchewan - 3350

Biggar

Delisle

Griffin

Humboldt

Lloydminster

North Battleford

Swift Current

Unity

Weyburn

Yorkton

Aoa ‘lli’ili (2) Olosega Tafuna US

America Samoa - 1068

American Farm Bureau Conference Salt Lake City, UT

Ignite by 4-H Ultimate Teen Summit Washington, D.C.

North Dakota 4-H/ Extension Update Medora, ND

ISASH Portland, OR

Susquehanna County Ag Day Springville, PA

Texas Ag Educators Conference Dallas, TX

Ag Media Summit Kansas City, MO

Minnesota Farm Fest Red Wood Falls, MN

Wisconsin Farm Technology Days Cadott, WI

Farm Progress Show Boone, IA

National Extension Association of Family and Consumer Sciences (NEAFCS) Tucson, AZ

National Association of Extension 4-H Youth Development Professionals (NAE4HYDP) Boise, ID

National FFA Convention Indianapolis, IN

Florida Farm Bureau State Meeting Destin, FL

Husker Harvest Days Wood River, NE

Iowa Agrculture Literacy Foundation Ag in the Classroom (AITC) Learning Conference Johnston, IA

Midwest Rural Agricultural Safety & Health (MRASH) Conference Ames, IA

Nutrien Harvest Days Dubuque, IA

IN MY SAFETY ERA

Lead the charge.

Become a Progressive Agriculture Safety Day Coordinator to bring age-appropriate, hands-on safety and health education to youth in your local community.

Serve as a volunteer.

Join our network of volunteers, from being a group leader to a presenter.

Be a connector.

If a Progressive Agriculture Safety Day program is not currently taking place in your community, you can help advocate and introduce local groups or organizations to the Program.

Share the message.

Sign up to receive updates from the Progressive Agriculture Foundation. By sharing youth-focused safety and health tips from the Program’s social media outlets, as well as in digital and print media – you too can keep safety a top priority.

Support our mission.

Please consider giving today to help provide potentially lifesaving education and resources to local communities – like yours. Your tax-deductible donation will have an impact in helping make farm, ranch, and rural life safer and healthier for all youth.

ECHOES OF AN ERA

“A person’s life was saved after participating in an electric safety demonstration when he hit an electric pole and did not exit the tractor but stayed inside and waited for help. Children have learned more about safe stopping distances, semi safety, and they’ve become more aware of the dangers around grain – this knowledge really makes a difference.”

- Sherrie Nestor

PAF Safety Day Coordinator

Cheyenne Wells, Colorado

“If we can get the information to as many youths as possible, then maybe days, months, or years down the road, it will prevent them from getting injured because of something they heard or saw on Safety Day. We have done our job. It can be 1 out of 1,000, which is a success. I feel we are all a part of that village. It does not matter your location. We are all a part of the village.”

- Tim Roberts PAF Safety Day Coordinator Memphis, Tennessee

“ATV safety is a major concern here. Safety Day has become an indispensable resource for Nicholas County youth, providing ATV safety courses, potentially life-saving lessons, and other safety programs. With PAF’s support, we’ve turned challenges into opportunities, empowering our youth with the knowledge and skills they need to stay safe and thrive.”

- Brian Sparks

PAF Safety Day Coordinator

Summersville, West Virginia

“You will be amazed to see the excitement on children’s faces as they share their experiences. You will be surprised to find out it is their first time learning some of the safety issues discussed in their session. The well-being of our people is our priority and a group effort! PAF’s curriculum and our college’s mission go hand in hand in supporting our youth and community.”

- Amio Mavaega-Luvu PAF Safety Day Coordinator American Samoa

“Living in a rural area, I see firsthand how kids don’t always understand the farming equipment and activity around them. PAF Safety Days are powerful because they teach kids safety, and those lessons often ripple through families. If one student reminds their parents to slow down for a tractor or wear a helmet, we’ve made a difference—that’s what it’s all about.”

- Sarah Richardson

PAF Safety Day Coordinator Sunbury, North Carolina

“Progressive Agriculture Safety Day is a sacred cow in my Extension work—too beneficial to cut. In rural areas like ours, safety education is scarce. PAF fills a critical gap, not just in our community but across Texas and Oklahoma too. With their resources, fast support, and great people, PAF makes it easy to do something that truly matters.”

- Talisha Valdez

PAF Safety Day Coordinator Clayton, New Mexico

“It’s incredibly rewarding. Safety is always a concern, especially for youth. Eighth grade is such a pivotal time—they start to feel ‘bulletproof,’ and we want them to be ready. Every day I don’t see a preventable tragedy in the news feels like a win. That tells me they’re listening, they’re learning, and maybe we helped make that difference.”

- Cherrie Curtis

PAF Safety Day Coordinator

New Boston, Texas

VOLUNTEER SERVICE AWARD BERNARD GESCHKE

From the humble beginnings in 1995 with 19 safety day camps held across the south and Midwest regions of the United States, to now reaching over two million children and adults across North America, Bernard Geschke has been instrumental in growing the Foundation’s program and helping local communities become safer and healthier. In honor of Geschke’s dedication for nearly 30 years of service, the Foundation has developed the Bernard Geschke Volunteer Service Award to recognize PAF Safety Day Coordinators with 20 years or more of service to the program.

2024 RECIPIENTS

Jodi Richmond Princeton, West Virginia

“When I started twenty years ago, I didn’t know where to begin—finding PAF was a gamechanger. The support and networking with other coordinators has been so helpful. It’s the joyful moments—the smiles, curiosity, and lasting lessons—that keep me coming back year after year.”

Duane Schallenburg New Douglas, Illinois

“I hear constant praise for the program from students and teachers— it’s clear we’re making a difference. Safety Day helps youth make better choices, and I enjoy watching FFA members engage with the kids. It’s a rewarding and muchneeded effort in our community.”

Beverly Smedra Ord, Nebraska

“In our rural community, safety education is vital. Over 30 years, we’ve reached more than 3,000 youth with practical, ageappropriate safety training. PAF provides the tools and support we need. You may never know the incident you helped prevent, but it’s worth it.”

To view past recipients, click HERE.

Andrea Traegar Grundy Center, Iowa

“I continue to partner with PAF because of the connections I’ve made and the incredible support they provide. The training gives me the tools I need to coordinate a large Safety Day each year. PAF has always made me feel valued and respected as a volunteer.”

Mentoring Opportunities

• In 2024, 459 volunteers served as lead and assistant PAF Safety Day Coordinators, receiving training, support, and mentorship. Training was offered through convenient, online self-paced courses tailored to experience levels and event formats.

• An additional 160 first-year coordinators received personalized support through virtual builder calls with PAF staff, where they discussed event plans, asked questions, and received guidance for success.

• Over 20 new coordinators were former participants, volunteers, or parents—a testament to the program’s lasting impact.

• Beyond local events, coordinators helped expand PAF’s reach by serving on the Board, presenting at conferences, and volunteering at other safety events—advancing our mission to protect more children and families across North America.

PAF SAFETY DAY HISTORY

2,138,235

Children and adults reached by completing an official PAF Safety Day program coordinated at the local level.

29 YEARS OF IMPACT

16,845 PAF SAFETY DAYS

1,701,346 PARTICIPANTS

364,157 VOLUNTEERS

19952024

PARTNERS,

SPONSORS, AND DONORS

5-STAR PARTNERS ($100,000 OR MORE)

4-STAR PARTNERS ($60,000 - $99,999)

3-STAR PARTNERS ($40,000 - $59,999)

2-STAR PARTNERS ($25,000 - $39,999)

1-STAR PARTNERS ($15,000 - $24,999)

In 2024, the Progressive Agriculture Foundation deepened its partnership with Nutrien, a global leader in agricultural solutions and champion of youth development. Together, we delivered impactful programming that brought farm safety to life for young people and their communities.

One of the year’s most engaging initiatives was the Safety Zone at the National Mississippi River Museum & Aquarium during Harvest Days in Dubuque, Iowa. Over five days, 600+ youth participated in hands-on safety activities, learning to make safe choices on and off the farm.The event also offered a valuable employee engagement opportunity, with Nutrien volunteers educating youth and connecting with local families.

Nutrien further supported a PAF-led workshop at the Ignite by 4-H Teen Summit, empowering teen leaders to serve as farm safety ambassadors in their communities and demonstrating the power of youth-led education. Together, Nutrien and PAF are planting the seeds of safety and leadership in the next generation through hands-on learning and mentorship.

Partner Spotlight: Nutrien Partner Spotlight: Polaris

“Partnering with the Progressive Agriculture Foundation at last year’s Harvest Days at the National Mississippi River Museum was an incredible experience. Over the fiveday event, we were able to engage more than 600 youth participants with handson safety activities that helped them make real-world connections between agriculture, safety, and their daily lives. Just as meaningful was the opportunity to involve our Nutrien employees throughout the week — allowing them to give back, share their knowledge, and see firsthand the impact we can make together. It’s partnerships like this that truly help us grow safer, stronger communities.”

In honor of National Safety Month, we proudly highlighted our ongoing partnership with Polaris Inc. through a new video showcasing our shared commitment to ATV/UTV safety education. Since 2019, Polaris has supported our mission to bring hands-on, responsible riding instruction to youth across North America through PAF Safety Days.

“It’s important to teach riders of all ages responsible riding, but it’s particularly critical to instill at a young age. By partnering with PAF, we can continue our outreach in rural areas across North America to educate youth riders. With engaging demonstrations, PAF Safety Days encourage children to participate in hands-on education related to ATVs while having fun. The Progressive Agriculture Foundation® is a leader in youth safety, and we are proud to be a partner.”

Click HERE to watch a partnership video with Polaris around ATV and UTV Safe Riding Practices.
- John Penn Sr. Technical Training and Farm Manager Nutrien

PARTNERS, SPONSORS, AND DONORS

CONTRIBUTING PARTNERS (UP TO $14,999)

AKE Safety Equipment

Alabama Power Foundation

Association of Equipment Manufacturers

BASF Agricultural Solutions

Brandt Foundation

Canadian Agriculture Safety Association

Farm Credit Services of America

Farmers National Company

GROWMARK

Iowa Farm Bureau Foundation

Krone

MacDon Industries

National Crop Insurance Services

National Shooting Sports Foundation

Rabo Agrifinance

Rain and Hail LLC

ServisFirst Bank

Syngenta

The Andersons Inc.

The Caring Foundation of Blue Cross Blue Shield of Alabama

The Wonderful Company

Unverferth Manufacturing Co.

Williams

Workplace Safety & Prevention Services

Asmark Institute

Canadian Agriculture Safety Association

Central States Center for Agricultural Safety and Health

Progressive Cattle

The Wonderful Company

IN-KIND SPONSORS GRANTS

USDA NIFA Mental Health Network GrantMidwest Region

$8,708 RAISED

INDIVIDUAL DONORS

MyChale Cooper

Zoe Cooper

Jana and James Davidson

Matt Doggett

Frank Dowdle

Ellen Duysen

Jay Edwards

Addison Eldridge

Bennett/Halbur DAF Fund

Hannah and Logan Hall

Joshua Hankey

Linda and Dean Henderson

Tess Hollett

Phil Johnson

Hollie and Steven Johnson

Kayla Johnson

Susan and Gordon Jones

Pamela and James June

Ryan Kraxberger

Kelly and Brian Kuhl

Patty and Larry Kuhl

Calvin Kubert

Troy Larsen

Allison Loosli

Patrick Lowe

Denise and Bob Marshall

PARTNER MILESTONES

Toby Neal

Sharry Nielsen

Mark Pendarvis

Jose Perez

Jodi Richmond

Josie Rudolphi

Autumn and Nick Schumacker

Tammie Stutts

Wesley Sutton

Zuhir Tanous

Anne Thompson

Tyler Walker

Sam Wos

TRUST & TRANSPARENCY

For exceeding industry standards and outperforming most charities in its cause, the Progressive Agriculture Foundation is proud to be recognized with the highest

Impact. Charting Impact encourages strategic thinking about how an organization intends to achieve its goals. The end result is a report that lets non-profits share concise, detailed information about plans and progress with key stakeholders, including the public.

GuideStar’s Platnium Seal of Transparency is earned by completeing five questions around an organization’s strategies, progress, and results, known as Charting 4-star rating achievable through Charity Navigator by achieving an overall score of 98%. Charity Navigator ratings take into account an evaluation of the foundation’s financial health, accountability, and transparency for which a perfect 100% score can be achieved.

Launching PAF Safety Zone

In 2023, we proudly introduced an exciting new way to deliver safety and health education through our three-year pilot initiative — the PAF Safety Zone. This innovative approach offers an alternative to the traditional community-based PAF Safety Day program, allowing us to connect with even more youth and families in dynamic, high-traffic environments.

PAF Safety Zones are held in conjunction with larger community events such as county and state fairs, farm shows, agritourism activities, equipment dealer days, and as educational programs at schools, museums, and more. Rather than hosting a standalone event, these experiences are integrated into the rhythm of already well-attended venues — making safety education more accessible and approachable.

Set up in contained, designated areas like tents or buildings, each Safety Zone features customizable, hands-on safety and health stations. Local volunteers lead each interactive station, delivering important safety messages in condensed 3–5 minute mini segments tailored to the needs of the community. Children and families are encouraged to explore the stations at their own pace, and youth who complete a set number of stations are rewarded with a special gift as a token of their participation.

The flexibility of the Safety Zone format has proven to be a powerful way to meet families where they are — increasing our reach, especially in rural and agricultural communities. Following the success of our first Safety Zone event in Fall 2023, which engaged approximately 5,000 youth, we have expanded the program to multiple events across the country throughout 2024.

We are excited by the enthusiasm surrounding PAF Safety Zones and look forward to continuing to grow this impactful program. If you’re interested in bringing a Safety Zone to your next event, please contact us at safetyday@progressiveag.org.

2024 BOARD OF DIRECTORS

Tyrone Gentry

Chairperson

Kentucky Cooperative Extension - Green County Greensburg, Kentucky

Josie Rudolphi, PhD

Vice Chairperson

University of Illinois Urbana, Illinois

Kayla Hinrichs

Secretary

Nebraska Extension - Zone 6 Ord, Nebraska

Jose Perez

Treasurer

The Wonderful Company Bakersfield, California

EX OFFICIO BOARD MEMBERS

Brian Kuhl

Progressive Agriculture Foundation Hudson, Wisconsin

Ellen Duysen, MPH UNMC College of Public Health Omaha, Nebraska

Jodi Richmond University of West Virginia Extension Princeton, West Virginia

Tera Stoddard CHS Inc. Inver Grove Heights, Minnesota

John Horne Nutrien Loveland, Colorado

Anne Thompson Farm Credit Council Washington, D.C.

The Progressive Agriculture Foundation is governed by a board, who provide leadership in helping achieve the Foundation’s mission and vision. Their dedication and guidance have been instrumental to the success and growth of the Progressive Agriculture Safety Day program. The volunteer board consists of PAF Safety Day Coordinators, safety and health specialists, and funding partner executives.

FOUNDATION LEADERSHIP

$1,008,310 $8,954,876 $815,172

SPONSOR DONATIONS

Includes grants, partner donations, individual donations, and in-kind donations.

212,941

$7,131,394

VOLUNTEER SUPPORT

Hours of volunteer time using the Bureau of Labor Statistics estimate for the average hourly earning of U.S. employees.

LOCAL DONATIONS

Includes both cash and in-kind donations.

TOTAL PROGRAM VALUE

“The tragedy of losing a child in our community was heartbreaking, but inspired me to start a Safety Day. Now, we partner with 14 organizations and reach over 200 youth annually. After my child attended one of our local safety days, my son insisted that his dad go to get his hearing checked. Kids have power when talking to their parents and other adults. Because my son heard the safety message, my husband now has custom hearing protection.”

- Sara Clemens

PAF Safety Day Coordinator Bottineau, North Dakota

STATEMENT OF ACTIVITIES

Progressive Agriculture Foundation Year Ended December 31, 2024

PUBLIC SUPPORT AND REVENUE Public support of PAF Safety Day Programs

YEAR-END FINANCIALS

The Progressive Agriculture Foundation prides itself in its commitment to transparency, accountability, and ethical practices. The organization’s audited financial statements and IRS Form 990 are available for public viewing at www.progressiveag. org. The dollar amounts provided on this page are based on information derived from volunteer PAF Safety Day Coordinator reports and may reflect different values than the official audited report found online.

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2024 Progressive Agriculture Foundation Annual Report by PAFSafetyDays - Issuu