Pure-Pak® Sense: Next generation gable top carton
Contributing to a more sustainable future
Brand new in 2014 is Elopak’s latest carton innovation for fresh products: the Pure-Pak® Sense carton. The name has been derived from the fact that the design is focused on an appeal to the senses. This latest highlight is a result of thorough market research and analysis as well as internal workshops across Elopak’s technical, design and development departments. It was developed to appeal to consumer preferences and enhance brand differentiation through both its look and innovative functional features. It has a new, eye-catching design that communicates better on-shelf, and improved functionality with more convenient handling.
Elopak aims to replace all fossil-based raw materials with renewable alternatives and is working in partnership with key customers wanting to boost the environmental merits of their packaging. An increased use of bio-based PE helps reduce the use of fossil-based materials. In addition, this reduces one of the largest sources of CO2 emissions in the beverage carton value chain. “The beverage carton is the environmentally superior packaging choice, consisting of at least 75% renewable paperboard derived from responsibly managed forests. The remaining materials are mostly made of polyethylene, a polymer usually produced from fossil-based raw materials. Renewable PE brings us much closer to our vision of a 100% renewable carton. At the same time, we are further reducing the carbon footprint of the carton; a footprint which was already best in class within beverage packaging”, says Kristian Hall, Director Corporate Environment at Elopak. In addition, the bio-based PE is certified through the entire value chain, by the International Sustainability and Carbon Certification system (ISCC PLUS). ISCC PLUS sets strict requirements for sustainability and traceability through the entire value chain, with chain of custody certification based on a mass balance system.
Differentiating on shelf The carton features an arched top fin with a print option that provides a tool for better range navigation and enhanced communication of promotional messages. This carton both looks and feels different with an embossed ‘first touch’ zone on the top sides of the pack, giving consumers a new tactile experience with better handling. Reflecting the global trend to combat food waste, the Pure-Pak® Sense carton features new easy-to-fold lines. The feature enables consumers to fold the carton and squeeze out more of the product from the pack which is ideal for high viscosity products. The easy-tofold lines also enable convenient flattening of the empty carton, reducing volume in waste or recycling facilities. Elopak has developed this latest solution as a cost-efficient and flexible option running on existing filling lines with a minimal investment in a retrofit kit. Customers could run both the new Pure-Pak® Sense carton and the Pure-Pak® Classic carton on the same line. Importantly, the technology gives users the flexibility to switch from one carton format to another with minimum changeover time. In a marketplace that demands ever-increasing diversity and innovation, this is a key enabler for business growth. The Pure-Pak® Sense carton has been tested and launched in several Beta sites across Europe with a strong positive response from customers, retailers and consumers.
The Greenest Pure-Pak® carton ever Elopak is the first company to offer beverage cartons with renewable coating to the European market. As an industry first, Elopak uses second generation renewable polyethylene (PE), made of European-sourced biomass not in competition with food supply.
| 228 | Packaging Europe
Visit: www.elopak.com
MADERN INTERNATIONAL BV
Madern is one of our key suppliers providing us high quality cutting- and creasing tools and rotary die-cutters for our global EloBrick™ aseptic carton- and Pure Pak® carton production. Our partnership with Madern goes back more than 20 years and it has been instrumental for the development and efficiency of our production processes. For our new business developments, such as the new Pure Pak® Sense carton, Elopak worked closely with Madern to achieve the optimum carton design. Also, for our new EloBrick™ production line in Denmark, Madern supplied their latest development for creasing and punching of aseptic liquid cartons.