4 minute read
Creating generations of smiles daily.
from PDS Life Winter 2022
by PDS Health®
By: NINA ROBINSON, VP, Marketing, Digital and Patient Experience
The foundation of every successful relationship is built on trust and communication. The same is true for the relationship between PDS-supported practices and their patients. In the latter instance, marketing communications are essential for providing a consistent influx of patients, creating digital touchpoints for the Perfect Patient Experience and contributing to operational success.
The PDS Marketing department provides support and services related to graphic design, social media, search engine optimization, patient email campaigns, copywriting, web development and everything in between.
There's a New Book in Town: 32 Reasons to Learn About the Mouth-Body Connection
The average adult has 32 teeth, so naturally the Marketing department has 32 reasons to help you understand The Mouth-Body Connection and the role harmful bacteria and inflammation in our mouths play in chronic, systemic disease. Many patients are unaware of The Mouth-Body Connection. The 32 Reasons book is designed to educate and empower readers to take charge of their oral health while increasing case acceptance internally and externally. To access the book, please visit the Smile Generation website
Who, or what, is the Smile Generation?
In 2011, Smile Generation, a consumer-facing brand of PDSsupported practices, was born. Technological advancements, competition, industry disruption, even a pandemic have brought significant changes since those early days, but the foundation of the brand remains the same: To provide a consistent, patient-centric care experience rooted in clinical excellence and provided by trusted clinicians at every PDS-supported practice across the country.
The team has strategized for current and future success for Smile Generation-trusted offices. Within the next five years, our strategic imperative for success is to build and leverage the Smile Generation brand and essentially own The Mouth-Body Connection. The brand promise? To create healthier, happier smiles by inspiring and facilitating the next generation of oral health and overall wellness.
“I can’t think of any bolder, better idea than to challenge ourselves to revolutionize primary health care in the United States,” PDS Founder and CEO Stephen Thorne said.
Whether through online appointment scheduling, creative quarterly promotional campaigns and ongoing content development, the Marketing team has helped lead this initiative through digital and creative optimization. In the coming months, an improved Smile Generation-trusted office model and structure will be announced. Be on the lookout for more information.
Introducing the 2023 Q1 campaign: Looks good on you!
It’s a simple phrase that just makes you smile. New shirt? Looks good on you. New haircut? Looks good on you!
Coming from someone else, it almost always makes you feel good. But what really feels good is seeing a healthier, happier smile staring back at you in the mirror—and saying it to yourself with confidence. Looks good on you.
Whether that be a routine cleaning, getting braces, replacing a crown, (and yes, even a root canal) your smile is something to be treasured. Coming soon to inboxes coast-to-coast, the Q1 campaign looks good on PDS.
Extra! Extra! Read all about it.
The Generation of Smiles magazine is a consumerfacing, digital publication produced quarterly by the Marketing department and designed to educate patients about the oral-systemic link. By starting conversations about oral health and the impact on heart health, brain health, women’s/maternal health, diabetes and more, patients across the country have shared positive feedback about the educational resources provided.
– Danielle M., Patient
To read the magazine, please visit the Education tab on the Smile Generation website.
