PACAC Conference Booklet 2017

ANNUAL

PACAC CONFERENCE June 18–20, 2017

Seven Springs

Mountain Resort

PACAC

P.O. Box 859 • Enola, PA 17025 570-472-2710 • www.pacac.org Email: Info@pacac.org

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Table of Contents President’s Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Conference Planning Chair’s Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Kick-Off Speaker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2017 Conference-At-A-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Social Media Contest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 General Conference Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Conference Menu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Conference Orientation: Connect & Engage Sessions . . . . . . . . . . . . . . . . . . . . . . 10 Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11–25 Featured Guest – Keynote Speaker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Executive Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 PACAC Past Presidents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 PACAC Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29–32 PACAC History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33–34 Raffle Donations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Exhibitor Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36–40 Professional Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41–42 2017–18 College Fairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 NACAC Representative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Conference Planning Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Save–the–Date 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Conference Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Session Evaluations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

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Welcome to PACAC’s 54th Annual Conference WELCOME and thank you for attending the 54th annual PACAC Conference at the wonderful Seven Springs Mountain Resort. I would like to express gratitude to Ryan Gillon (Conference Chair) and the entire Conference Planning Committee for all their hard work to make this an exceptional conference.

As you look through the conference booklet, you are certain to find sessions that will help your professional growth in our ever-changing profession. I would like to thank all the presenters for sharing their expertise.

A personal highlight of mine at every PACAC conference I’ve attended is to reunite with old friends and make new ones. I hope that you’ll use these three days to meet as many colleagues as possible, exchange business cards and keep in touch.

Before you leave the conference, I hope that you will consider joining one of the many PACAC committees. We are always looking for individuals who want to share their passion and help move the organization forward. Collectively, we can make an impact on the students we serve.

Sincerely, Edwin Wright, PACAC President

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Welcome, PACAC Conference Planning Chair PACAC Friends and Family, We have finally made it! Welcome to the 54th Annual PACAC Conference in beautiful Seven Springs!

Whether this is a familiar venue to you or you are joining us here for the very first time, I am confident that you will leave us on Tuesday with wonderful memories, new colleagues, and a wealth of knowledge. We have 45 different sessions available to you. I am certain there is something for everyone. We hope you’ll make the most of what is offered.

Our new orientation format allows an opportunity for you to network in a way that is a bit different than in the past. I encourage you to look at the schedule to discover the best use of your time as we are excited to see the benefits from this brand new layout.

We are also thrilled that Jeremy Branch from Penn State Brandywine will help us kick off the 2017 Conference. Jeremy has been deeply involved in PACAC over the years and his energy is inspiring and contagious. We simply can’t think of anyone better to set the tone for this three-day event.

Dr. Jeanne Stanley is joining us as our Keynote Speaker this year. Dr. Stanley is a licensed psychologist who will combine her knowledge and talents as a trainer, consultant, author, and professor to assist schools, universities, and businesses in supporting sociocultural diversity within their communities. Her work crosses many cultural backgrounds and we believe her words have the potential to touch all of us as we all continue to adapt to the ever-changing climate in our profession.

We are only here for three days but we have jam-packed so much for you to enjoy and experience! Please take advantage of the sessions, the activities, our annual Gustafson Gala, and stop by the Exhibit Hall as we are proud to host many companies that our institutions use on an annual basis. You never know how the services they offer can help you and your school unless you ask.

Finally, I would be remiss not to extend an extra-large thank you to the Conference Planning Committee. Without the dedicated folks on the 13 different subcommittees that make up the “CPC”, this Conference just doesn’t happen. They have worked year-round to make sure the 2017 PACAC Conference is the absolute best it can be. So, with that said, please enjoy your next couple of days with us and I hope your experience with PACAC is as rich and rewarding as it has been for me and so many other members of this wonderful Association.

With love and gratitude, Ryan Gillon, 2017 Chair, Conference Planning Committee

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Conference Center Wireless is Provided by:

Conference Wireless Access Code: 86753099 4

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Kick-Off Speaker Jeremy Branch Jeremy Branch is an Assistant Director of Enrollment Management for Penn State University. He has worked in admission for 10 years and is responsible for high schools throughout Chester, Delaware, and Montgomery counties. Jeremy is an active member of the Pennsylvania Association for College Admission Counseling (PACAC), previously serving on the Executive Committee, and is part of the Professional Development, Conference Planning, and the Inclusion Access and Success Committees. He is also the Director of the PACAC Summer Institute held at Bucknell University, an extensive training program for admission counselors and school counselors from as close as Harrisburg and as far as South Korea.

Currently, Jeremy serves as an advisor to the Great Valley, Rose-Tree Media, and Unionville-Chadds Ford school district Counseling Advisory groups.

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2017 Conference-At-A-Glance Sunday, June 18 8:00 am – 2:00 pm 8:30 am – 3:00 pm 11:00 am – 2:00 pm 1:30 pm – 3:00 pm 1:30 pm – 3:30 pm 2:00 pm – 4:30 pm 2:00 pm – 6:00 pm 4:00 pm 4:30 pm – 5:30 pm 5:45 pm – 6:30 pm 6:30 pm – 7:30 pm 7:30 pm – 8:45 pm 8:45 pm – 10:45 pm

Middle Management Institute Annual Chris Lewis Memorial Golf Tournament Exhibitor Registration and Set-Up PACAC 5K Race Professional Development Committee Meeting Exhibit Hall Grand Opening Registration Hotel Check-In Available Conference Orientation: Connect & Engage Sessions Kickoff Speaker Opening Reception Mountain BBQ Buffet Quizzo

Hemlock Donegal Highlands GC Exhibit Hall Seven Springs Course Seasons 3 Exhibit Hall Exhibit Hall Front Desk Conference Level Grand Ballroom Exhibit Hall Outside of Ski Lodge Alpine Room

Monday, June 19 8:00 am – 1:00 pm 8:30 am – 10:00 am 8:30 am – 9:45 am 9:30 am – 11:30 am 10:00 am – 11:00 am 11:00 am – 12:45 pm 11:15 am – 12:30 pm 12:45 pm – 2:30 pm 2:45 pm – 4:30 pm 3:00 pm – 4:15 pm 5:00 pm – 5:30 pm

5:30 pm – 6:30 pm 6:30 pm – 8:30 pm 8:30 pm – 12:30 am

Registration and PACAC Office Opens Exhibit Hall Exhibit Hall and Raffles Open Exhibit Hall Session A Session Rooms Refreshments Available Exhibit Hall Keynote Speaker Grand Ballroom Exhibit Hall and Raffles Open Exhibit Hall Session B Session Rooms General Membership Luncheon Grand Ballroom Exhibit Hall and Raffles Reopen Exhibit Hall Session C Session Rooms President’s Reception Exhibit Hall (For Past Presidents, Deans, Directors, Secondary School Counselors, Executive Committee, & Exhibitors) Cocktail Hour (Open to all!)

Exhibit Hall Gustafson Gala Grand Ballroom Evening Entertainment and Casino Night Matterhorn/Alpine Room from 9–11pm

Tuesday, June 20 8:30 am – 11:00 am 8:30 am – 12:00 pm 8:45 am – 10:00 am 10:00 am – 10:45 am 10:45 am – 12:00 pm 12:00 pm – 1:15 pm 1:30 pm – 9:00 pm

Exhibit Hall Opens PACAC Office Opens Session D Get Involved Fair Session E Closing Luncheon 2nd Annual PACAC Counselor Tour – Day One

Exhibit Hall Outside of Exhibit Hall Session Rooms Exhibit Hall Session Rooms Grand Ballroom

Wednesday, June 21 7:00 am – 5:00 pm

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2nd Annual PACAC Counselor Tour – Day Two

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Social Media Contest Attendees and exhibitors may participate in the Social Media Contest on any of the following platforms: Facebook, Twitter and/or Instagram. Winners will be chosen by a predetermined panel of judges throughout Conference and winners will be notified via social media.

All photos MUST include the hashtag: #PACAC2017 and MUST have their privacy setting set to public so that our judging panel is able to find and view their entries. ALL PHOTO CONTEST ENTRIES MUST INCLUDE #PACAC2017. Categories are as follows: 1. Pre-Conference Challenge: Post a photo from any of the Pre-Conference Activities 2. Exhibit Enthusiasm: Include your favorite exhibit and/or exhibitor in the Exhibit Hall 3. School Spirit: Show us your school mascot enjoying the PACAC Conference 4. PACAC Spirit: Show us your PACAC Spirit! Feel free to use the props at the “Selfie Station” 5. Gustafson Glamour: Post a photo from the Gustafson Gala & evening entertainment BONUS CATEGORY — “SNACAC”: Share your favorite food at the conference!

There will also be props for attendees/exhibitors to use in Exhibit Hall.

Please feel free to use them!

Facebook

Twitter

Instagram

PACAC Conference

@PACACConference

@PACACConference

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General Conference Information Conference Orientation: Connect & Engage Sessions — This year ALL are welcome to attend two 30 minute pre-conference sessions. Start conference by connecting with colleagues, new and veteran, to discuss topics near and dear to the work we do. These sessions will be informal; conversation facilitators will be posted in each room to get the dialog rolling, and the rest is up to us!

Dress — Dress is casual throughout the entire conference, except for the Cocktail Hour and Gustafson Award Dinner. For these two events, semi-formal attire is encouraged. Men are suggested to wear a suit and tie and ladies are advised to wear cocktail attire.

Session Evaluation Forms — Your opinion matters and we appreciate your thoughts on the Educational Sessions you attend during Conference. Forms have been included in your booklet. Turn in your evaluations for a chance to win a 2018 conference registration. The winning entry will be announced at the closing luncheon on Tuesday.

Conference Evaluation — Evaluations for the 2017 Conference will be made available online immediately following the event. The Conference Planning Committee will contact you via email once you return from the conference or you can visit pacac.org. Your feedback is crucial in helping us plan the best possible program for 2018.

Act 48 Credits — PACAC provides Certificates of Attendance (COA) for those who complete our professional development programs. Individuals may collect a COA from the moderator of each session they attend. *Please submit these certificates to your local school district or intermediate unit in order to earn the ACT 48 Credits. PACAC cannot submit them to Pennsylvania Department of Education.

Name Tags/Ribbons — Enclosed in your conference packet is a name tag, name tag holder and badge ribbon(s). Ribbons are detailed below: Aqua • Award Recipient Canary • NACAC Member Eggplant • President Emerald • I’m a Dad Goldenrod/Black • Steel City Sponsor Hot Orange • Fund Donor Lavender • President-Elect Light Pink • Special Guest Lime Green • PACAC Individual Member Mango • Moderator Maroon • PresenterS Navy/Gold • Keystone Sponsor Peacock • Grant Recipient Pumpkin/Black • William Penn Sponsor Purple • Past President Red • Sponsor Red/White/Blue • Liberty Bell Sponsor

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Royal Blue • Ad Hoc Committee Royal Blue • Admission Practices Committee Royal Blue • College Fairs Committee Royal Blue • Communications Committee Royal Blue • Conference Planning Committee Royal Blue • Finance & Budget Committee Royal Blue • Inclusion Access Success Committee Royal Blue • Membership Committee Royal Blue • Professional Development Committee Sky Blue • Exhibitor Tan/Purple • College Counselor Tour Teal • Speaker Vegas Gold/Black • John Harris Sponsor White • MMI Participant Yellow/Purple • Executive Committee

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Conference Menu Sunday, June 18th Dinner Mountain Barbeque Buffet Seasonal Salad Bar Fresh Bread Display Sliced Grilled Sirloin Steak Barbecued Chicken Barbecued Spare Ribs Grilled Portabella Mushroom Roasted Potatoes with no Meat Corn-on-the-Cob Chocolate Mousse and Raspberry Zinger Monday, June 19th Breakfast Slopeside Breakfast Buffet (included in the cost of a guest room) Monday, June 19th Lunch General Membership Meeting and Luncheon Chicken Florentine, Mashed Potatoes and Broccoli Or Vegetable Lasagna Roll-Up Carrot Cheesecake Monday, June 19th Dinner Gustafson Award Dinner Salad Petite Filet & Stuffed Shrimp, Rice Pilaf, & Asparagus Or Roasted Vegetable Tart & Rice Crème Brulee Tuesday, June 20th Breakfast Slopeside Breakfast Buffet (included in the cost of a guest room) Tuesday, June 20th Lunch Closing Luncheon Build Your Own Fajita Bar Beef or Chicken & All the Fixings Spanish Rice Tortilla Chips Black Bean & Roasted Corn Salad Assorted Desserts **Please note: ID is required for all events serving alcohol. Two drink tickets per cocktail reception are included on your meal ticket sheet given to you at registration and should be used at your discretion. These are coupons for a free drink of your choice at any cocktail reception. Once you have used all your tickets, a cash bar will be available to purchase additional beverages throughout the conference. Drink tickets can be used for soda, bottled water and alcoholic beverages.

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Conference Orientation Connect & Engage Session 1

Connect & Engage Session 2

Women in the Profession — Wintergreen

Women in the Profession — Wintergreen

Secondary School Counselors — Seasons 1 & 2

Secondary School Counselors — Seasons 1 & 2

Moderators: Erin Davidson-Kellogg, Director of College Counseling & Director of Testing, The Perkiomen School; Chris La Tempa, Associate Director of College Counseling, Malvern Preparatory School

Moderators: Erin Davidson-Kellogg, Director of College Counseling & Director of Testing, The Perkiomen School; Chris La Tempa, Associate Director of College Counseling, Malvern Preparatory School

Diversity & Inclusion — Seasons 3

Admission Community Cultivating & Peace Today (ACCEPT) — Sunburst

Sunday 4:30–5:00pm

Moderators: Becky Bowlby, College Access Counselor, Lower Merion & Harriton High Schools; Pat Tamborello, Counselor, Plymouth Whitemarsh High School

Moderators: James Bero, Associate Director of Admission, California University of Pennsylvania; Beth Davis, Assistant Director of Undergraduate Admission, Temple University

Political Action — Sunburst Moderators: Ian Harkness, Director of College Counseling, Malvern Preparatory School; David DeBor, Assistant Director of Admission, Carnegie Mellon University

Regional Recruiters — Dogwood Moderator: Kate Moran, Regional Director of Admission, Elmira College

New Counseling Professionals — Seasons 4 Moderator: Sarah Lasoff, Associate Director of Admission, Cabrini University

Campus Events — Seasons 5 Moderator: Sarah Smith, Senior Assistant Directors of Admission, West Chester University

Sunday 5:00–5:30pm

Moderators: Becky Bowlby, College Access Counselor, Lower Merion & Harriton High Schools; Pat Tamborello, Counselor, Plymouth Whitemarsh High School

Moderators: Ian Harkness, Director of College Counseling, Malvern Preparatory School; Beth Davis, Assistant Director of Undergraduate Admission, Temple University

Out of State Members/Institutions — Dogwood Moderators: Barbara Condrate, Associate Director of Admission, Alfred University; Steve Jenks, Admission Counselor, Ithaca College

Deans & Directors — Seasons 4 Moderator: Ed Wright, Vice President of Enrollment Management, Lebanon Valley College

Professionals with Families — Seasons 3 Moderators: Bryn Campbell, Assistant Director of College Counseling, Holy Ghost Preparatory School; Corinne Logan, College Counselor, St. Joseph’s Preparatory School

Campus Events — Seasons 5 Moderator: Sarah Smith, Senior Assistant Director of Admission, West Chester University

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Session A

Monday 8:30–9:45am A1 • The Dual Roles of Leadership and Management — Seasons 1 & 2 Moderator: Justin J. Mohney, Associate Director of Admission, Carnegie Mellon University Presenter(s): Sarah Lasoff, Senior Associate Director of Admission, Cabrini University; Andrew McMillen, Associate Director of Admission, Allegheny College As you grow in any profession, opportunities to act as a manager and as a leader become more common. However, the requirements of management and leadership are sometimes quite different.

When are the roles of manager and leader in sync? When may they be in conflict? How do you balance the work of your team versus your own work? How much time should be dedicated to each role? Is there a right way to manage? Is leadership inherent or can it be learned? This session engages with the above questions associated with a middle management role through a discussion of management and leadership theories as well as the panelists’ own observations and experiences.

Audience: College Admission Counselors, Secondary School Counselors, Middle Management

A2 • The College Counseling Timeline — Wintergreen Moderator: Ian Harkness, Director of College Counseling, Malvern Preparatory School Presenter(s): Jillian Nataupsky, Associate Director of College Counseling, Mercersburg Academy; Corey Sanders, Admission Counselor, Furman University Our profession is one that frequently asks for collaboration across both sides of the desk. School counselors and college admission officers constantly work together on behalf of the students we serve. While we all agree upon the general timeline of when this process should happen, do we really understand the challenges each side of the desk faces on a day-to-day basis? Join us for a collaborative/workshop style discussion of this timeline from both perspectives. When do the obvious pain points come for both sides? Are some times of the year better for counselor programs? Or to see students? How might we collaboratively think about this timeline and our role in it differently?

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organization, Middle Management

A3 • Regional Counselors: Huh? — Seasons 4 Moderator: Kate Moran, Regional Director of Admission, Mid-Atlantic, Elmira College Presenter(s): Amber Dworek, Assistant Director of Admission, East Coast Region, Colorado Mesa University; Brion Morro, Regional Admission Representative, Assumption College; Barbara Condrate, Associate Director of Admission, Alfred University Regional admission counselors play an increasingly visible role in the admission and recruitment process for colleges and universities of all sizes across the country and globe. As more schools consider incorporating a regional recruitment model, we hope to foster a conversation about regional representatives that will help secondary and admission counselors alike to better understand the regional rep life. For secondary counselors and CBOs, we hope to provide insight into the ways they may best make use of regional representatives. For admission counselors and administrators, we hope to discuss the benefits of being a regional representative – for offices and counselors alike – especially for mid-level counselors looking to grow in the profession. And for regional representatives, we hope to spark a conversation about how our jobs fit into the greater world of admissions and ways that we may find community through organizations like MARCA! Audience: College Admission Counselors, Secondary School Counselors, Deans and Directors, Community Based Organization, Middle Management

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Session A

Monday 8:30–9:45am A4 • Use What You Got: Advocacy and Collaboration to Promote College Access and Success — Snowflake Moderator: Kimberly McCurdy, Higher Education Access Partner, PHEAA Presenter(s): Michael White, Director of Multicultural Recruitment & Technology/Applications, Slippery Rock University; David Stewart, Associate Director of Admission, Elizabethtown College; Thomas Butler, Director of Advancement and Operations, Philadelphia College Prep Roundtable; Barbara Thompson, Director of Multicultural Recruitment and Community Affairs, Penn State University, Harrisburg; Warren Taylor, Admission Recruiter/ Head Track Coach, Thaddeus Stevens College of Technology Philadelphia College Prep Roundtable (PCPR), The Central PA Education Collaborative (CPEC), and The Western PA College Success Roundtable (WPACSR) are all regional groups that allow for networking, sharing of ideas, and collaboration for anyone working to promote access and success in what you already do. Learn about what is happening from a state perspective and how you might become involved. Whether you have expertise or interest in advocacy and policy making, presenting your ideas, sharing publications, or you just want to meet others and utilize their expertise, this meeting is for you.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organization, Middle Management

A5 • Preventing Counselor Burn Out — Sunburst Moderator/Presenter: Catherine Souza, Associate Director of College Counseling, Archmere Academy Presenter(s): Krista Evans, Interim Director of Admission, Lehigh University; Ellen O’Neill Deitrich, Director of College Counseling, The Hill School; Jeremy Branch, Assistant Director of Enrollment Management, Pennsylvania State University 3 or 30? Which one will YOU be? What makes college admission a career for some and a step in a different direction for others? Could it be due to burn out? How do we balance the seemingly endless letter writing, application reading, travel, etc. with the incredible satisfaction gained from helping students and families and serving our individual institutions? Come learn strategies to fight burn out from four professionals at different stages of their careers; hear how you, as an emerging professional, can manage the pace of admission and college counseling, and how you, as a supervisor, can model - and implement - the importance of doing so for your staff. Bring your own experiences to share with the group too!

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organization

A6 • The New Prom Kings and Queens Are Data Scientists - Are You Ready? — Hemlock Moderator/Presenter: Geoff Broome, Senior Enrollment Solutions Consultant, Capture Higher Ed The shift in enrollment management team from brand ambassadors and social butterflies to data scientists is upon us. More and more leaders in Enrollment Management are coming with formal backgrounds in statistics or data science rather than sociology or communications. The perfect office has a combination of both. Capture is no different — to help our partners recruit the perfect class, we blend an office full of data scientists and technologists, with a legion of experienced higher ed services team. Trusting your gut won’t get it done anymore. Today’s enrollment managers need to decipher data to see key trends quickly — and then relay that information to their social front-lines quickly.

Learn how to implement your enrollment strategy with the right balance of both.

Audience: College Admission Counselors, Secondary School Counselors

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Session A

Monday 8:30–9:45am A7 • Changes in Advanced Placement (AP): An AP Update and Strategies for Providing Access for and Recruiting Well-Prepared Students — Chestnut Moderator: Kevin Corr, Senior Educational Manager, The College Board Presenter(s): Amy Miranda, Senior Educational Manager, The College Board; Michael May, Director of Undergraduate Admission, Slippery Rock University As the Advanced Placement program experiences some exciting changes, it’s an ideal time for college admission officers to connect with those on campus who develop institutional policies around AP scores to advocate for the well-prepared students interested in your institution. This session includes details about recent and planned changes to AP courses and exams and research about AP student outcomes, from persistence in college to likelihood to major in certain disciplines. Learn how you can connect with these students as part of your recruitment and, ultimately, retention plans, and hear from an enrollment leader how they are using AP in their outreach efforts.

Audience: College Admission Counselors, Deans and Directors, Middle Management

A8 • The Changing Student Demographic: Defining and Serving the Nontraditional Student — Dogwood Moderator: Casey McVay, Assistant Director of Admission and Financial Aid, Clarion University of Pennsylvania Presenter(s): Suzanne Wasilewski, Admission Representative, Butler County Community College; Casey McVay, Assistant Director of Admission and Financial Aid, Clarion University of Pennsylvania; Erin Pottgen, Associate Director of Graduate and Adult Education, La Roche College; Gabby Matich, Assistant Director of Admission, Chatham University From high school students with 12+ college credits to dislocated workers, the increase in nontraditional students at our campuses is shaping the future of Admissions practices. This session focuses on redefining the sub-categories of nontraditional students, and improving communication between admission offices, as well as secondary counseling offices, to increase awareness about dual enrollment, transfer articulation agreements, and opportunities for students on a non-traditional route to finishing a degree.

We will assist counselors in identifying the fundamental needs and interests of these students, and discuss admission and credit evaluation processes including prior-learning credit, conditional acceptances, related support programs, and trends we’ve seen in 2016–2017 across the state, such as dislocated workers, online learning popularity, Veteran enrollment, and commuters.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors

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Session B

Monday 11:15am – 12:30pm B1 • Deans and Directors: A Candid Conversation — Seasons 1 & 2 Moderator: Patricia Tamborello, College Counselor, Plymouth Whitemarsh High School Presenter(s): Karin Mormando, Director of Admission, Temple University; Mike Steidel, Dean of Admission, Carnegie Mellon University; Kevin McIntyre, Dean of Admission, Millikin University; Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools; Linda Campbell, Director of College Counseling, Lancaster Country Day School Secondary school counselors join the dialogue to hear, question, and participate in an interactive discussion with admission deans and directors. Our panel, guided by school college counselors, will address hot topics, your topics, and the admission landscape in general.

Audience: Secondary School Counselors

B2 • Innovation 101: Leaders Tell All — Wintergreen Moderator: Keo Oura Kounlavong-Sabath, Director of College Counseling, Harrisburg Academy Presenter(s): Edwin Wright, Vice President of Enrollment Management, Lebanon Valley College; Cornell B. LeSane, II, Vice President for Enrollment & Dean of Admission, Allegheny College; Patrick McCabe, Associate Director of Admission, Susquehanna University Innovation is everywhere, and college admission is no exception! Hear from a panel of admission directors about how they keep up with students and push the envelope on access, technology and connectivity.

Audience: College Admission Counselors, Community Colleges, Deans and Directors, Community Based Organization

B3 • NACAC’s Step by Step to College Curriculum — Seasons 3 Moderator: Sarah Lasoff, Senior Associate Director of Admission, Cabrini University Presenter(s): Stephanie Shandra Swietnicki, College Admission Counselor, MMI Preparatory School; Ginny Johnson, Independent Counselor, Pathways to Admission, LLC NACAC has combined the Guiding the Way to Higher Education: Step-by-Step to College Workshops for Students curricula with resources from the Families, Counselors and Communities Together (FCCT) manual to create the Step by Step: College Awareness and Planning for Families, Counselors and Communities.

Revised in 2015, the curricula—presented in three sections, for middle school students (grades 7–8), early high school students (grades 9 through first semester 11) and late high school students (grades 11–12) offer training for counselors and others who work with underrepresented and underserved students to provide comprehensive tools for meeting the needs of first-generation students and their families.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

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Session B

Monday 11:15am – 12:30pm B4 • The IBCP Career Education for the 21st Century — Seasons 4 Moderator/Presenter: Marie Vivas, University Relations Manager, International Baccalaureate Organization Skills based learning, academic rigor, reflection and engagement, the IB Career-related Programme combines the academic depth and breadth of International Baccalaureate (IB) courses with CTE courses. These students are college and career ready and they are enrolling in top universities around the world. Join us to learn more about this exciting new offering from IB. Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations

B5 • Demystifying Demonstrated Interest — Snowflake Moderator: David DeBor, Assistant Director of Admission, Carnegie Mellon University Presenter(s): Ellen Dietrich, Director of College Advising, The Hill School; Chuck Bachman, Senior Associate Director of Admission, Lafayette College I have already applied – doesn’t that demonstrate interest? This session will address the developing role of demonstrated interest in college admission. How do students best show that dream school that it is, in fact, #1 in their hearts? Why is demonstrating interest so important to college, and is it fair to students?

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors

B6 • Calls, Conferences, Counseling, and Collaboration: Working with Those Across the Desk to Find The Best Fit — Sunburst Moderator: Michelle O’Donnell, Assistant Director of College Counseling, Lancaster Country Day School Presenter(s): Jeremy Branch, Assistant Director of Enrollment Management, Penn State University; Corinne Logan, College Counselor, St. Joseph’s Preparatory School; Beth Davis, Assistant Director of Undergraduate Admission, Temple University; Catherine Souza, Associate Director of College Counseling, Archmere Academy Ever have a student who just needed a fresh start in college? Or a student who is more than test scores and grades? Or a student with a life-changing personal story that doesn’t come across in the college application materials? We’ve all been there! Learn how to co-counsel students by partnering with those on the other side of the desk. Presenters will share stories, real-life experiences, advice, and lessons learned.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors

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Session B

Monday 11:15am-12:30pm B7 • Innovative Technologies Improving College Counseling — Hemlock Moderator: Lauren Hoyer, Content Marketing Manager, SCOIR Presenter(s): Gerry McCrory, Founder, SCOIR New products and technologies are changing the college selection and application experience.

Incorporation of social mechanics enable students to better assess fit, increasing retention and completion. Search design enhancements lead to the discovery of colleges that students might never have considered before. Neuroscience games and advanced analytics make personality assessments and career interest inventories fun and engaging for students. Counselors can now leverage these innovations through one platform that also simplifies the sending and tracking documents and streamlines communications with students and parents, leaving more time to focus on the students who need your help the most.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors

B8 • To AP or Not to AP: That is the Question! — Chestnut Moderator: Amy Huss, Program Manager, Kaplan Test Prep Presenter(s): Will Yarnell, Director of Guidance, Salesianum School Student participation in Advanced Placement (AP) courses can be an important factor in college admission, but may not be a fit for all schools or students. We will explore the advantages and disadvantages of AP with a focus on open group discussion.

Audience: Secondary School Counselors

B9 • Work Experience, Skills and Money for College?

Tell me more about AmeriCorps! — Dogwood Moderator: Rebecca Claster, College Counselor, Blyth-Templeton Academy Presenter(s): Katrina Mathis, Assistant Director of Recruitment & Partnerships, AmeriCorps National Civilian Community Corps (NCCC); Jim Kerrigan, Program Officer, Corporation for National and Community Service, Pennsylvania State Office; Nikki Buchanan, College Counselor, Salesianum School In the AmeriCorps national service program, participants serve communities while exploring new interests and developing marketable skills. AmeriCorps benefits, which are not need-based, include a stipend and an Education Award to pay for college or repay student loans. We will offer an overview of AmeriCorps NCCC, an intensive, residential team-based program for ages 18-24, and AmeriCorps State and National, in which nonprofits such as City Year enroll AmeriCorps members. The panel will cover eligibility and the application process, the kinds of work AmeriCorps members do, training they receive, skills they gain, and benefits they earn.

Audience: Secondary School Counselors, Community Based Organizations

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www.pacac.org

Session C

Monday 3:00–4:15pm C1 • Federal and State Financial Aid In Review — Seasons 1 & 2 Moderator/Presenter: Kimberly McCurdy, Higher Education Access Partner, PHEAA Presenter(s): Wendy Dunlap, Higher Education Access Partner, PHEAA With many new changes and updates to the financial aid process and programs, PHEAA representatives will provide a financial aid refresher, new information and updates, as well as offer time for you to ask your financial aid questions as you prepare for the Class of 2021. New counselors as well as those needing answers to specific scenarios are encouraged to attend.

Audience: College Admission Counselors, Secondary School Counselors, Community Based Organizations

C2 • Enrollment Leaders’ Roundtable & Open Forum — Wintergreen Moderator/Presenter: Dave Tobias, Vice President and Dean of Enrollment Management, Ursinus College Presenter(s): Cornell LeSane, Vice President for Enrollment and Dean of Admission, Allegheny College; Corry Unis, Vice President for Enrollment Management, King’s College The first half of this session is designed as an opportunity to hear from four dynamic leaders about the challenges, trends, and technologies that are and will be influencing the field of enrollment management, with a particular lens on Pennsylvania colleges and universities. This will be followed by an open forum conversation about the thoughts, questions, and concerns on your mind: Where are we going as a profession? What’s the biggest challenge we face in 5-10 years? What’s something cool that I don’t even know about yet?

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

C3 • SAT vs. ACT - One Year Later — Seasons 3 Moderator: Phil McCaffrey, Head Math Tutor, 3RPrep Presenter(s): David Cerniglia, Head English Tutor, 3RPrep The SAT changed in early 2016. What is the new one like? How does it compare to the ACT, now the big man on campus? Should students take both? How do students prepare?

These questions and many more will be addressed by Phil and David, who spend most of their time in sorting out the concepts of college test prep.

Audience: College Admission Counselors, Secondary School Counselors, Community Based Organization

C4 • The 411 About Switching Sides of the Desk — Seasons 4 Moderator: Jillian Nataupsky, Associate Director of College Counseling, Mercersburg Academy Presenter(s): Rachel Mallory, Associate Director of College Counseling, Mercersburg Academy; Josh Ditsky, Director of College Counseling & Career Planning, Berks Catholic High School In order to help college admission counselors who are thinking about switching to the high school side, we will have a frank and honest discussion about the nuances and differences between both sides of the desk. We will go over differences in daily schedules, expectations, job descriptions, professional development opportunities, and more. Attendees will benefit from hearing the multiple perspectives of the panelists in their experiences with switching sides of the desk. There will be a strong balance of story sharing with a question and answer segment.

Audience: College Admission Counselors, Secondary School Counselors

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Session C

Monday 3:00–4:15pm C5 • A New Statement of Principles of Good Practice: NACAC’s Steering Committee on Admission Practices — Snowflake Moderator: Tim Gallen, Director of College Counseling, Solebury School Presenter(s): Cigus Vanni, The College Fairy and Independent Counselor, Cigus the College Fairy, LLC; Lou Hirsh, Retired Director of Admission, University of Delaware, Chair, NACAC’s Admission Practices Committee; Phil Trout, College Counselor, Immediate Past President of NACAC, Minnetonka High School The Statement of Principles of Good Practice or SPGP is changing, and we need your feedback.

Appointed in 2016, the Steering Committee on Admission Practices is charged with creating a revamped set of professional statements to govern our work with students and each other. The presenters are members of this Steering Committee and will share insights into the progress of the committee and gather key insights from the audience as the committee continues to refine the document that will be presented to the NACAC Assembly at the 2017 NACAC Conference.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

C6 • Advancing Women in the Profession — Sunburst Moderator: Bryn Campbell, Assistant Director of College Counseling, Holy Ghost Preparatory School Presenter(s): Becky Bowlby, College Access Counselor, Lower Merion & Harriton High Schools; Beth Davis, Assistant Director of Undergraduate Admission, Temple University; Krista Evans, Interim Director of Admission, Lehigh University This session will include personal accounts, and provide insights and strategies for women to persist and excel in the admission, secondary and higher education fields. Presenters will share anecdotes and walk participants through discussion around work-life balance, continuing education, professional development, office dynamics, navigating campus and school culture, and developing self-accountability and self-advocacy skills. We will look at these issues from multiple angles and both sides of the table. The panel of multi-generational professionals from diverse backgrounds in school counseling and admission will surely lead to informative, energetic and entertaining dialogue!

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

C7 • Instant Decision Days — Collaborating for Success — Hemlock Moderator/Presenter: Jory Wamsley, Assistant Director of Admission, Kutztown University of PA Presenter(s): Lori Sroka, Assistant Director of Guidance and Counseling, Villa Joseph Marie High School; Stacy L. Soricelli, School Counselor, Hatboro-Horsham High School Instant decision days provide a sense of deeper connections with students. Some of the students take advantage of the opportunity to connect further with the institution to which they have applied, learn more information, and get an immediate decision instead of waiting. The bonus of a fee waiver can make applying to numerous institutions affordable.

We will highlight some examples of how we have worked together for the past several years to plan and execute successful instant decision days on the side of both the university admissions professional and high school counselor. We will also discuss why instant decision days can be a benefit to students, as well as some of the tougher aspects of instant decision days, including participation of students who are borderline of admissions criteria.

Audience: College Admission Counselors, Secondary School Counselors

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Session C

Monday 3:00–4:15pm C8 • Understanding & Supporting Gender Expansive and Transgender Students — Chestnut Moderator/Presenter: Rich Marta, Supervisor of K-12 Counseling & Testing, Lower Merion School District Presenter(s): Dr. Jeanne Stanley, Watershed Counseling & Consultation Services, Psychologist, Practitioner We will make the connection between the growing gender expansive and transgender (GET) student population and the needs of this group. The presentation will define terms and address best practices in supporting GET students.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

C9 • Noche Universitaria de Filadelfia en Español: A Model of Partnership for Spanish-Speaking Families — Dogwood Moderator/Presenter: Dr. Andrew Moe, Associate Dean, Director of Access and Programming, Swarthmore College Presenter(s): Tatiana Olmedo, Counselor, Central High School, Philadelphia School District We will highlight a program devised by colleges in the Philadelphia area to provide college access information to Spanish-speaking parents and families. The event, Noche Universitaria de Filadelfia en Español (Philadelphia College Night in Spanish) brought 13 colleges, 22 admission and financial aid officers, and several college counselors together to educate families about U.S. college admission, financial aid and scholarships. The panelists will share research about the growing Hispanic population and need for college access information, how they planned and executed the event in partnership with 2-year and 4-year private and public institutions, as well as recommendations to implement a similar event in other parts of the state.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

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Session D

Tuesday 8:45–10:00am D1 • The Role of Character-Related Attributes in College Admissions — Seasons 1 & 2 Moderator: Justin J. Mohney, Associate Director of Admission, Carnegie Mellon University Presenter(s): Bill Conley, Vice President for Enrollment Management, Bucknell University; Bob Massa, Senior Vice President for Enrollment & Institutional Planning, Drew University; Susan Tree, CoDirector of College Counseling, Westtown School In recent years, there has been a growing discussion on the role of non-cognitive attributes, including character, in education. In college admission, this discussion has grown out of concerns about the anxiety caused by standardized testing, fierce competition for admission to selective colleges, concerns about mental health, and student readiness for the working world. The Institute on Character and Admission met prior to the 2016 NACAC Conference to join educators with a common interest in elevating non-cognitive, character-related attributes in the admissions process. The goal of the Institute is to change admission practices at the secondary and college education levels to reflect the significance of character strengths in attaining success in school, college, and work. We will share the discussion and future agenda of the Institute as well as provide a venue for continued dialogue on the use of character in the application process.

Audience: College Admission Counselors, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

D2 • Marrying Admissions and Athletics — Wintergreen Moderator: Brenna Zimpfer, Assistant Director of Admissions, Cedar Crest College Presenter(s): Lauren Sciocchetti, Assistant Director of Admissions and Head Women’s Soccer Coach, Neumann University; Beth Riley, Admission Counselor, Neumann University; Karen Klassner, Athletic Director, Wyoming Seminary; Jim Van Blunk, Senior Associate Director of Undergraduate Admission, Temple University From working with prospective high school student athletes through the admission process to working with college coaches, the processes related to admission and athletics need to be strong and accurate. We will discuss initiatives and challenges in dealing with both populations and how we can continue to improve these important tactics. Discussion will revolve around assisting high school student athletes through the admissions process and communicating with college athletic departments from the time a prospect becomes an inquiry to the point where they enroll.

Audience: College Admission Counselors, Secondary School Counselors, Deans and Directors

D3 • Is (Insert School Name) a Diverse School? How to Answer the Question from Both Sides of The Desk — Seasons 3 Moderator: Baron Vanderburg, Coordinator of Multicultural Recruitment, East Stroudsburg University Presenter(s): Jennifer Castro, Director of Diversity Recruitment, Lehigh University; Timothy Hahn, Assistant Director of Admission, East Stroudsburg University; Shannon Musgrove, Assistant Director of Latino Recruitment, Bloomsburg University As society is constantly changing, students are becoming more and more aware of the value of diversity in higher education. School counselors hear one side of the conversation while advising, and admission counselors hear another side when recruiting. We will discuss the value of keeping track of diversity data, and answering the question in a way that best meets the needs of students.

Audience: College Admission Counselors, Secondary School Counselors, Community Based Organization

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Session D

Tuesday 8:45–10:00am D4 • Presenting New and Innovative Ideas to Colleagues and Supervisors — Seasons 4 Moderator: Naomi Cervantes, Account Executive, VisitDays Presenter(s): Molly Cummings, Admission Counselor, Alderson Broaddus University; Michael White, Director of Multi-Cultural Recruitment/Information Systems and Technology, Slippery Rock University Whether you are new to admission or a seasoned veteran, bringing new or different ideas can be challenging for numerous reasons. New event ideas, new ways to save time or a technology you learned about while networking with other higher ed professionals. Odds are you will need to get your colleagues to buy-in before implementing a new strategy. We will discuss ways to avoid confrontation and maximize your ability to sell new ideas to your team.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

D5 • Secondary School Counselor Forum — Snowflake Moderator: Chris La Tempa, Associate Director of College Counseling, Malvern Preparatory School Presenter(s): Julie Sitko, College & Career Counselor, Moon Area High School This session will be an open forum discussion about a variety of hot topics in secondary school counseling and college admission. The discussion will be driven by everyone who attends. We’d love to hear your insights and questions!

Audience: Secondary School Counselors, Community Based Organizations

D6 • New SAT Mid-year Review: Doing More with Data — Sunburst Moderator: Kevin Corr, Senior Educational Manager, The College Board Presenter(s): Amy Miranda, Senior Educational Manager, The College Board; Kellie Laurenzi, AVP for Enrollment Management, Robert Morris University; Cassandra Allen, Director, K12, The College Board; Kashif Henderson, Coordinator, K-12 Gifted and Talented, Pittsburgh Public Schools More than 41,000 educators logged into the College Board’s K12 Online Educator Score Reporting Portal in the first six months after its launch. The Higher Education Score Reporting Portal, which includes the SAT Trends Dashboard, was relaunched in September 2016, and now offers newly created reports to help admission professionals understand SAT score send data from year to year.

These data-rich tools can offer detailed, focused information, make daily work easier, and enhance results. In this panel, moderated by the College Board, learn how your colleagues are using these resources to streamline their work and achieve their goals. The session will conclude with exciting information and best practices regarding Official SAT Practice on Khan Academy. College Board will share research results detailing what worked for students who have been using this tool, and how it can work for the students you serve.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

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Session D

Tuesday 8:45–10:00am D7 • Undocumented Students in Pennsylvania — Hemlock Moderator: Myrna SH Fuchs, College Advisor, Independent Contractor and Volunteer Board Member of the Greater Reading Immigration Project Presenter(s): Maria Sotomayor, Organizer and Civic Engagement Coordinator, Pennsylvania Immigration and Citizenship Coalition; Andrew Moe, Associate Dean of Admission, Swarthmore College; Sandra Vasquez, Assistant Director, Multicultural Recruitment, Cabrini University; Kristin Spiker, Director of Admission, International Students Office, Community College of Allegheny County Who are our Undocumented Youth? Learn about laws, regulations and ways for counselors to support undocumented youth in high school and colleges including resources. Join us to put a face on our undocumented college students.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organization, Middle Management

D8 • Challenging Times in Washington, Clear(er) Roads in Harrisburg? — Chestnut Moderator: Melissa Boltz, School Counselor, Conestoga High School Presenter(s): Dave DeBor, Assistant Director of Admission, Carnegie Mellon University; Ian Harkness, Director of College Counseling, Malvern Preparatory School Given recent challenges to the U.S. Department of Education, conversations about the future of the PELL Grant, ESSA grants needing to be allocated in PA, and the cluttered news cycle, what does all of this mean for Pennsylvania’s students? This session will explore the work that the Government Relations Committee and PACAC leadership are doing, with the hopes all of us leaving with a better sense of what we can do to support our students in Harrisburg and Washington, D.C..

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

D9 • From Stealth to Steve: Personalizing the Online Experience Throughout the Funnel — Dogwood Moderator/Presenter: Mark Cunningham, EVP Client Solutions and Strategy, Carnegie Communications Presenter(s): Christine Kramer, Regional Director, Carnegie Communications The goal has always been to make the prospective student experience as personalized and relevant as possible. What if you could identify a stealth shopper much earlier in the cycle and make your next online engagement with them more customized and dynamic? From building custom audiences and developing personas to engaging both unidentified and identified site visitors, it is now possible to reach and interact with prospective student populations in a much more individualized and dynamic way. Join us as we discuss these concepts that allow institutions to connect with students one on one in a scalable, cost effective, and meaningful manner.

Audience: College Admission Counselors, Community Colleges, Deans and Directors, Middle Management

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Session E

Tuesday 10:45am–12:00pm E1 • Assisting Students with the Search for Scholarships — Seasons 1 & 2 Moderator/Presenter: Wendy Dunlap, Higher Education Access Partner, PHEAA Scholarships are everywhere, but students and families tend to ignore this financial solution and skip the work that can result in not being able to afford their dream or school choice. We will review the types of scholarships, where to find them and tips to help advise students and families on the importance of applying for scholarships so choices aren’t completely based on cost.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

E2 • Communication & Conflict Resolution: Strategies, Approaches, and Ways of Connecting — Wintergreen Moderator: Adam Bowser, Director of the Somerset Center, Pennsylvania Highlands Community College Presenter(s): Greg French, Admission Counselor, Chatham University; Todd Pilipovich, Director of Admission, Chatham University This session is focused around the idea of conflict resolution and communication, and how it relates to networking, relationship building, and the ways we connect with students, counselors, and communities. With the main ideas of conflict resolution and networking, we plan to explore the ways that both of these ideas can be intertwined and work together amicably. With this in mind, we plan to focus this around these ideas: effective and ineffective practices of communication as a part of leadership, personal outreach (before, during and after) a conflict, and the difference between how a message is portrayed versus how it is received.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organizations, Middle Management

E3 • Beyond Pennsylvania: Conversations for Out-of-State Professionals — Seasons 3 Moderator: Nikki Buchanan, College Counselor, Salesianum School Presenter(s): Sarah DiNardo, Assistant Director of Admission, Butler University; Maria Dressler, Associate Director of Undergraduate Admission, Pace University; Steve Jenks, Admission Counselor, Ithaca College; Mark Mehlmann, Assistant Director of Admission, Rutgers University; Kate Moran, Regional Director of Admission, Elmira College While PACAC has Pennsylvania in its name, there are many members and conference attendees that either live or represent institutions out-of-state. This can present a number of frustrations: you may be the only person from your office attending and feel out of place; you may struggle to get funding or time to attend; you may feel your great work goes unrecognized because you aren’t involved in your home affiliate organization. In this session, participants will network with similar professionals, find out how to take advantage of all that PACAC and the conference has to offer, and share tips and tricks for working within Pennsylvania.

Audience: College Admission Counselors, Secondary School Counselors

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Session E

Tuesday 10:45am–12:00pm E4 • Rural and Small Town America: A Data-Driven, Strategic Approach to College Recruitment and Student Support — Seasons 4 Moderator: Dr. Andrew Moe, Associate Dean, Director of Access and Programming, Swarthmore College Presenter(s): Molly Thompson, Admission Counselor & Transfer Coordinator, Juniata College; Keiran Miller, College Adviser, Pennsylvania College Advising Corps/ Columbia High School; Brandon Smith, College Adviser, Pennsylvania College Advising Corps/ Solanco High School; Tim Smith, College Adviser, Pennsylvania College Advising Corps/ Greencastle-Antrim High School; Sarah Scott, College Adviser, Pennsylvania College Advising Corps/ Huntingdon Area High School We will explore intersection of geographic location, particularly rural communities, and college access. Panelists will provide research on the need to support and enroll students from rural areas and small towns, issues of critical mass regarding recruitment and travel strategies for colleges, and particular challenges at rural high schools. We will present two perspectives - a data-driven approach from the college side employing technology, geo-mapping and national datasets to identify, recruit, and enroll rural and small town students, as well as the rich qualitative accounts of college advisers supporting rural students as they navigate their college search process.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Community Based Organization, Middle Management

E5 • Hidden Influences: Revealing the Unspoken Perceptions That Prospective Students Have About Your College and Why it Matters in Your Ability to Grow and Control Enrollment — Snowflake Moderator/Presenter: Rick Montgomery, Senior Enrollment Specialist, Longmire and Company Presenter(s): Dr. Thomas H. Stein, Vice President for Enrollment, Westminster College The presenters will discuss findings from a groundbreaking national study – joined by public and private colleges across the United States – which uncovers the things prospective students hold back from colleges during the college shopping process. More importantly, we will share proven techniques and strategies colleges can use to unmask hidden influences and effectively deal with them before the student solidifies his or her enrollment decision.

Attendees will leave with actionable information they can use to uncover and manage the perceptions and opinions that prospective students have about their college and the other colleges they are considering. The insights provided by the more than 19,000 college-bound student participants in “Hidden Influences,” provide key-takeaways on how to have more impactful future conversations with prospective students and more powerful mass communication strategies.

Audience: College Admission Counselors, Community Colleges, Deans and Directors, Middle Management

E6 • How’s the Food?: The New Campus Visit FAQ — Sunburst Moderator/Presenter: Jeff Kallay, Principal, Render Experiences The conversation and tone of campus visits has flipped. Academics seem to be taking a back seat to more questions about food, housing, transportation, parking, finances and safety. Today’s prospective GenX parents can be surly and distrusting and the prospective Homeland/GenZ student can appear more interested about what’s happening on their phone than on their campus visit. Learn from the country’s campus visit expert about this new prospective audience, why they’re asking these FAQs and how to best answer them while improving and updating your campus visit.

Audience: College Admissions Counselors, Community Colleges, Deans and Directors, Middle Management

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Session E

Tuesday 10:45am–12:00pm E7 • Importance of Dual Enrollment in Retention and Conversion of High School Students into Community College Students – Hemlock Moderator/Presenter: Brenna Jones, Director of Admission, Community College of Allegheny CountySouth Campus Presenter(s): Bob Morris, Dean of Admission, Beaver County Community College; Elizabeth Stager, Admission Counselor, Harrisburg Area Community College; Natalie Toma, Interim Director of Admission, Harrisburg Area Community College One trend that continues to build momentum in Pennsylvania is that of high school students taking college-level classes, either at their local high school, online, or on the local college campus. Roughly 1.3 million high school students during the 2010-2011 school year took classes for college credit.

While this trend has the potential to increase community college enrollment numbers in the shortterm, it also has longer term risks if these students are not retained as degree seeking students once they graduate. Specifically, this trend could negatively impact retention and graduation rates at the community college. We will discuss best practice strategies to communicate with, and convert this unique population of students into community college degree-seeking students and help them become prepared for entry into a four-year institution.

Audience: College Admission Counselors, Community Colleges, Secondary School Counselors

E8 • International Admission Around the Globe — the Good, the Bad and the Ugly – Chestnut Moderator: Marissa Bowlby, College and Career Coordinator, Spring-Ford High School Presenter(s): Susan Kassab, Dean of Enrollment Management, Neumann University; Jason Nevinger, Regional Recruitment Director, University of Rochester; Alison Herget, Associate Director of International Admission, Villanova University Many colleges and universities spend a lot of blood, sweat and tears, not to mention money, to travel the globe to attract students from many countries to enroll in their institutions. Let’s have a dialogue about the current international enrollment trends; ethics in the recruiting process and where agents may fit in, as well as best practices along with questions and concerns you may have about international admission.

Audience: College Admissions Counselors, Community Colleges, Secondary School Counselors, Deans and Directors, Middle Management

E9 • Steel City Flash Tour Session — Dogwood Moderator: Chris La Tempa, Conference Planning Committee’s Secondary School Counseling Co-chair, Malvern Prep Presenter(s): Erin Davidson, Associate Director of College Counseling, Perkiomen School; Liz DePhillips, Associate Director of College Guidance, Wyoming Seminary This is an opportunity to hear more about the colleges and universities featured on the Steel City Flash Tour and have a broader discussion about hot topics in college admission with panelists from each institution.

Audience: Secondary School Counselors, Community Based Organizations

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Featured Guest – Keynote Speaker Jeanne L. Stanley, Ph.D.

Executive Director Watershed Counseling and Consultation Services, LLC

Supporting and Affirming Our Gender Expansive and Transgender (GET) Students Secondary School and College Admission Counselors across the country are instrumental in supporting all students including Gender Expansive and Transgender (GET) students.

We will learn about the day-to-day experiences of GET school-age youth. We will discover foundational and practical information about supporting GET students in our schools.

An enlightening time of best practices for College and Secondary School Counselors in creating a supportive and understanding environment for GET students.

Dr. Jeanne Stanley is the executive director of Watershed Counseling and Consultation Services, LLC and a licensed psychologist with a private practice in Chestnut Hill (Philadelphia) Pennsylvania. She combines her knowledge and talents as a trainer, consultant, psychologist, author and professor to assist schools, universities, and businesses in supporting sociocultural diversity within their communities. Examples of her trainings and consultations include creating and implementing gender expansive and transgender policies in school districts, supporting LGBTQI students and employees, and expanding leadership teams understanding of their strengths.

Dr. Stanley holds the rank of Adjunct Full Professor at the University of Pennsylvania Graduate Program in Counseling and was awarded the Outstanding Educator Award from the University of Pennsylvania’s Graduate School of Education.

Dr. Stanley’s research and trainings have resulted in several journal articles and book chapters. Her new co-edited book, entitled Teaching LGBTQ Psychology: Queering Innovative Pedagogy and Practice was published in January by the American Psychological Association.

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Executive Committee 2016–17 OFFICERS President: Edwin Wright, Lebanon Valley College Immediate Past President/Chair of Governance & Nominating: Misty Whelan, Conestoga High School President Elect: Tim Gallen, Solebury School Treasurer: Justin Mohney, Carnegie Mellon University Finance & Budget Chair: Dave Antoniewicz, The Perkiomen School DIRECTORS Marketing: Justin Ledesma, Villanova University Professional Development: Sarah Lasoff, Cabrini University Public Advocacy: Beth Davis, Temple University COMMITTEES Admission Practices: Michael May, Slippery Rock University College Fairs: Keo Oura Kounlavong-Sabath, Harrisburg Academy Communications: Corinne Logan, St. Joseph’s Preparatory School Conference Planning: Ryan Gillon, Villanova University Government Relations: Melissa Boltz, Conestoga High School Inclusion, Access, Success: Ryan Coffey-Keaton, Friends’ Central School Membership: Bryn Campbell, Holy Ghost Preparatory School Professional Development: Stephanie Shandra Swietnicki, MMI Preparatory School AT-LARGE DELEGATES TO THE EXECUTIVE COMMITTEE Krista Evans, Lehigh University J. Scott Myers, PACAC Cheryl Stewart-Miller, La Roche College ADVISORY MEMBERS TO THE EXECUTIVE COMMITTEE Conference Chair-Elect: Mike Goebel, Gannon University Treasurer-Elect: David Weisbord, The George School Executive Assistant, Ex Officio: Andrea Cassell AD HOC COMMITTEE- SECONDARY SCHOOL COUNSELORS Chris La Tempa, Malvern Preparatory School

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PACAC Presidents 1960 Samuel L. Clauser, Conestoga High School (partial term) 1960–61 Donald U. Noblett, Lafayette College 1961–62 D. Clark Carmean, Lebanon Valley College 1962–63 C.O. Williams, The Pennsylvania State University 1963–64 Kenneth J. Wenger, Carnegie Mellon University 1964–65 Bruce A. Westerdahl, Franklin and Marshall College 1965–66 Gerald L. Robinson, University of Pennsylvania 1966–67 Robert Cunningham, Cheltenham Township High School 1967–68 T. Sherman Stanford, The Pennsylvania State University 1968–69 Mary E. Gundel, Central Dauphin High School 1969–70 John H. Moser, Grove City College 1970–71 William H. Lee, Moon Senior High School 1971–72 Peggy Donaldson, Chatham College 1972–73 Thomas M. Woodward Jr., Haverford School 1973–74 William F. Elliott, Carnegie Mellon University 1974–75 Emily R. Kleintop, Louis E. Dieruff High School 1975–76 Delwin K. Gustafson, Gettysburg College 1976–77 Sister Jean Boggs, Seton Hill College 1977–78 Sarah S. Heckscher, Springside School 1978–79 Richard W. Haines, Lafayette College 1979–80 William F. Yarwood, North Penn High School 1980–81 Richard A. Stewart, Allegheny College 1981–82 Barbara L. Woodward, The Agnes Irwin School 1982–83 R. Russell Shunk, Dickinson College 1983–84 Lois R. Fritsche, Great Valley High School 1984–85 Gayle Kreider Pollock, Allegheny College 1985–86 E. Alexander Howson, Shady Side Academy

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1986–87 Tom L. Cooper, Bloomsburg University 1987–88 Rita Reichert, Conestoga High School 1988–89 William H. Nunn, University of Pittsburgh 1989–91 Jacob Dresden, William Penn Charter School 1991–92 Naomi Kuziemski, Philadelphia High School for Girls 1992–93 Michael Steidel, Carnegie Mellon University 1993–94 Bryan Seese, Milton Hershey School 1994–95 Stephen R. Merritt, Villanova University 1995–96 Patricia Tamborello, Plymouth Whitemarsh High School 1996–97 Rebecca H. Bowlby, Cheltenham Township High School 1997–98 Fran Cubberley, Delaware County Community College 1998–99 Patricia Rambo, Springfield High School 1999–00 Merris Harvey, Millersville University 2000–01 K. Scott Carter, Sewickley Academy 2001–02 Sue Thomas, Ursinus College 2002–03 Francine Block, American College Admissions Consultants 2003–04 Greg Eichhorn, Albright College 2004–05 Bill McClintick, Mercersburg Academy 2005–06 Chuck Bachman, Lafayette College 2006–07 Thomas Butler, CORE Philly Scholarship Program 2007–08 Ellen O’Neill Deitrich, The Shipley School 2008–09 Thomas Hassett, Gannon University 2009–10 Karen Mason, Germantown Academy 2010–11 Deborah Little, The Pennsylvania State University 2011–12 Ginny Johnson, Phoenixville Area High School 2012–13 Jason Nevinger, Carnegie Mellon University 2013–14 Kevin McIntyre, Rosemont College 2014–15 Ian Harkness, Gettysburg College 2015–16 Misty Whelan, Conestoga High School

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PACAC Awards PACAC believes in recognizing the efforts of their volunteer members through a peer nomination process. Every Spring, nominations are solicited for a variety of professional awards. The awards are then given at our Annual Conference during the Gustafson Award Dinner.

The Delwin K. Gustafson Recognition Award is given to a member for dedicated service to students, the profession and PACAC. It is the highest award given by the Association and is usually awarded to a member who has given substantial and continuous service.

2016 Thomas Butler, Philadelphia Prep Roundtable

1998 Naomi Kuziemski, Philadelphia High School for Girls

2015 Ellen Deitrich, The Shipley School

1997 Bryan Seese, Milton Hershey School

2014 Thomas Hassett, La Roche College

1996 William Yarwood, Conestoga High School

2013 Joanna Schultz, The Ellis School 2012 Chuck Bachman, Lafayette College

1995 Rita Reichert, Conestoga High School 1994 Alex Howson, Shady Side Academy

2011 Francine Block, American College Admission Consultants

1994 Gayle Pollock, Allegheny College

2010 Bill McClintick, Mercersburg Academy

1993 Sally Risberg, Great Valley High School

2009 Sue Thomas, Ursinus College

1992 Delwin K. Gustafson, Gettysburg College

2008 Greg Eichhorn, Albright College 2007 Fran Cubberley, Delaware County Community College 2006 Pat Tamborello, Plymouth Whitemarsh High School 2005 Merris Harvey, Millersville University 2004 Geoffrey Harford, The Pennsylvania State University 2003 Stephen R. Merritt, Villanova University 2002 Rebecca Harding Bowlby, Drexel University

1991 Jacob Dresden, William Penn Charter School 1990 James E. Cavalier, Sewickley Academy 1989 R. Russell Shunk, Dickinson College 1988 Sara J. Caum, Central Dauphin High School 1987 John Muir, Episcopal Academy 1986 William F. Elliott, Carnegie Mellon University 1985 Richard Haines, Lafayette College

2001 Patricia Rambo, Springfield High School

1984 Richard A. Stewart, Allegheny College

2000 Lynne Martin, Lynne H. Martin Associates

1982 Franklin Carr, Upper St. Clair High School

1999 Michael Steidel, Carnegie Mellon University

www.pacac.org

1983 Sarah Heckscher, Springside School

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PACAC Awards The Gary M. Kelsey Human Relations Award is awarded to an organization, a secondary school or college counselor who makes outstanding and voluntary contributions for the betterment of the community and students, particularly those who advance the human dignity of minorities and/or the disadvantaged.

2016 Dana Martin, Mastery Charter School – Lenfest Campus 2014 Monica Lacey, Reading Senior High School 2013 Ian Harkness, Gettysburg College 2012 Jenneen Flamer, Norristown High School 2011 Candace Powell Kinard, Philadelphia Education Fund – College Access Program 2010 Wayne Whitaker, Bloomsburg University 2009 Michael Phillips, The Pennsylvania State University 2008 Gerald Flynn, The School District of Philadelphia 2007 Charles “Chuck” Woodard, Kutztown University

2006 Veronica Blaine, PHEAA 2005 Beverly Tedesco, Simon Gratz High School 2004 Jeff Jones, Kutztown University 2002 Thomas Butler, School District of Philadelphia 2001 Norma Jean Rogers, Reading High School 2000 Michael Gaynor, Villanova University 1998 Gloria Jefferson, Farrell High School 1997 Barbara Thompson, The Pennsylvania State University, Harrisburg Recruitment Center 1996 David Sanchez, Harrisburg High School

The PACAC Partner in Education Award was created in 1998 to enhance awareness about our association by recognizing someone outside the membership for outstanding contribution to, and support of, post-secondary education. This award represents the collaborative spirit needed to foster a commitment to educational equity and access for all.

2016 Phil McCaffrey & David Cerniglia, 3RPrep 2015 Kim McCurdy, PHEAA 2014 Robert Freund, College Advising Corps 2013 The Pennsylvania Association of Catholic College Admission Officers 2011 Ron Cowell, The Education Policy and Leadership Center 2010 Dr. Lori Shorr, PhillyGoes2College 2008 Lisa Nutter, Philadelphia Academies 2006 Dr. Ken Hartman, National Technology Institute for School Counselors and NBC 10 Philadelphia

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2005 The Lenfest Foundation 2003 Philadelphia Futures 2002 NEED Negro Educational Emergency Drive 2001 PSCA PA School Counselors Association 2000 PHEAA PA Higher Education Assistance Agency 1999 PASFAA PA Association of Student Financial Aid Administrators 1998 The Honorable Chaka Fattah, Congressman (PA-02)

www.pacac.org

PACAC Awards The James McKeever Promising Professional Award was established by the Executive Committee of PACAC in memory of James McKeever of Mercyhurst College who died of cancer in 1995 at age 27. McKeever was an active member of PACAC. Given as a means of recognizing and encouraging contributions by secondary or post-secondary members early in their careers, nominees must have demonstrated both outstanding job performance and meaningful professional services beyond their institutions.

2016 David DeBor, Carnegie Mellon University Jake Kohler, Ursinus College Valerie Martin, Gettysburg College 2015 Heather Nicotra, LaRoche College Taylor Miller, Albright College John Solewin, Cabrini College 2014 Miles Smith, Wilson College 2013 Rachel Dingman, Allegheny College Ryan Gillon, La Salle University Samantha Pitcher, Saint Joseph’s University Meg Ryan, Carnegie Mellon University 2012 Mike Goebel, Gannon University 2011 Ryan Mignone, Goldey-Beacom College Justin Mohney, Carnegie Mellon University Shannan Smith, Widener University 2010 Melanie Holodynsky, Temple University Laura Jacobs, Allegheny College Kate Rickards, Temple University 2009 Maria Caggiano, Marywood University 2008 Laura Fahy, Kutztown University Adrianne Greth, Temple University Loren Morgan, Albright College Lauren Smarkanic, Moravian College

www.pacac.org

2007 Jennifer Birkenmeier, Immaculata University Ian Harkness, Gettysburg College Bryn Johnson, Immaculata University Amanda Modar, The Pennsylvania State University 2006 Justin Holmes, Lafayette College 2005 Kathryn Adams, Albright College 2004 Katie Gerst, Temple University Stacey Gluc, King’s College Heather Lazzini, Robert Morris University Jennifer Spirer, Allegheny College David Weisbord, Susquehanna University 2003 Jennifer Keegan, Chatham College Mitchell Murtha, Northampton Community College Jaclyn Zimmerman, Elizabethtown College 2002 David Kaiser, Temple University Ian Sladen, Drexel University 2001 Eric Szentesy, Drexel University 2000 Chris Boehm, Albright College Pia Houseal Alport, Ursinus College Tricia Uber, Drexel University Karin West, Temple University Laurel Williams, University of Pennsylvania

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PACAC Awards 1998 Betty Brown, Delaware County Community College Molly Leese, Gettysburg College Karl Liedtka, Lebanon High School 1997 Melissa Little Plotkin, York College Kenny Perry, College Access Center Misty Lang Whelan, Cheltenham High School 1996 Grace Bruno, Mercyhurst College Jennifer Hendricks, Albright College Karen Tafaraolo, Pennsylvania School of Art and Design Ed Wright, West Chester University

1995 Tara Dzmitrizk, Thomas Jefferson University Greg Eichhorn, Albright College Tom Morris, The University of the Arts Christine Wells, Springfield High School 1994 Kim Atchison, Wharton School of Business Kent Barnds, Elizabethtown College Hope Lentine, Neumann College 1993 Kathryn Bagnell, Gwynedd Mercy College Yvette Dennise, The Pennsylvania State University Karen Evans, Milton Hershey School Greg Goldsmith, Swarthmore College Carolyn Nelson, Gwynedd Mercy College

The William R. McClintick, Jr. Service Award was established by the Executive Committee of PACAC as a means of recognizing a person with 10 to 25 years of experience who has dedicated significant service to the college counseling profession and to PACAC. Like Bill, the recipient is someone who has demonstrated unwavering loyalty to the profession, leadership to our association, and who will continue to work on behalf of students to ensure access to post-secondary education.

2016 Mary Smith, Gettysburg College

2011 Darryl Jones, Gettysburg College

2015 Justin Ledesma, Villanova University

2010 Craig Dodson, La Salle University

2014 Ed Wright, Widener University

2009 Jason Nevinger, Carnegie Mellon University

2013 Misty Whelan, Conestoga High School 2012 Chris Boehm, Albright College

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2008 William R. McClintick, Jr., Mercersburg Academy

www.pacac.org

History of PACAC/PASSCAC 1954 — First Admission Officers Invitational Conference at Cedar Crest College; 15 Liberal Arts Colleges were invited and 14 were represented. Mary Rose McWilliams from Cedar Crest and Ben James from Dickinson College were the primary movers.

1971 — First Emeritus memberships granted to C.O. Williams and John H. Schrack.

1957 — First annual conference of Admission Officers and High School Guidance Counselors at The Pennsylvania State University. This was also the year of the first conference of the Pennsylvania School Counselors Association (PSCA).

1978 — First Summer Institute for admission officers and guidance counselors held at Bucknell University under the leadership of Sarah Heckscher, Springside School.

1960 — Fourth Annual Conference of Admission Officers and High School Counselors held in Hershey as part of the 50th Anniversary of the Milton Hershey School. At this conference, NACAC members decided to form a Pennsylvania Chapter (Pennsylvania Association of College Admission Counselors — PACAC).

1960 — First President, Samuel L. Clauser of Conestoga High School, followed by Donald U. Noblett of Lafayette College, who served the first full-year term, 1960-61.

1964 — Eighth and final “Penn State Conference.” Action was taken to have the Pennsylvania chapter assume responsibility for the annual June conference. This conference was designated as the firstever Pennsylvania Association of College Admission Counselors (PACAC) conference.

1968 — Brother F. Christopher, La Salle University, elected president of NACAC.

www.pacac.org

1973 — First Summer Institute held for admission officers.

1980 — Delwin K. Gustafson, Gettysburg College, 1975–76 PACAC president, elected president of NACAC. 1981 — PACAC hosted the NACAC conference in Philadelphia.

1982 — The PACAC Recognition Award, PACAC’s highest honor, is established.

1985 — PACAC, Pennsylvania Association of College Admission Counselors, Inc. became incorporated in the state of Pennsylvania.

1988 — Rusty Shunk, Dickinson College, 1982–83 PACAC president, elected president of NACAC. 1990 — Amendment passed at annual conference to change name of Association to the Pennsylvania Association of Secondary School and College Admission Counselors (PASSCAC) by unanimous vote.

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History of PACAC/PASSCAC 1993 — PASSCAC hosted the NACAC conference in Pittsburgh.

1994 — Marion Piersol hired as first Executive Secretary of Association.

1998 — PASSCAC website went live.

2006 — PACAC hosted the NACAC Conference in Pittsburgh which was chaired by Alex Howson of Carnegie Mellon University and Becky Bowlby of Immaculata University.

1998 — The Partner in Education Award was created to enhance awareness about our Association by recognizing someone outside the membership for outstanding contribution to, and support of, postsecondary education.

2008 — The Human Relations Award, established in 1995, is named for Gary M. Kelsey.

1999 — Laura Klimitas hired as the Executive Secretary to succeed Marion Piersol.

2008 — The William R. McClintick Jr. Service Award was created to recognize a person with 10 to 25 years of experience who has dedicated significant service to the college counseling profession and to PACAC.

2000 — Amendment passed at NACAC Conference to change name of Association back to Pennsylvania Association for College Admission Counseling (PACAC) by unanimous vote, which went into effect June 19, 2001 at close of the annual conference.

2000 — The Recognition Award, established in 1982, is named for Delwin K. Gustafson.

2001 — Position of Executive Secretary changed to Executive Assistant.

2003 — 40th annual conference— “Celebrate our Journey: 1963 to 2003; Yesterday, Today and Tomorrow.”

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2005 — Maria DeCrosta hired as the Executive Assistant to succeed Laura Klimitas.

2009 — Bill McClintick, Mercersburg Academy, 2004-05 PACAC president, elected president of NACAC. 2010 — Andrea Cassell was hired as the Executive Assistant to succeed Maria DeCrosta.

2010 — PACAC celebrates its 50th anniversary.

2013 — 50th annual PACAC Conference was celebrated at Seven Springs with a Golden Gala.

www.pacac.org

Special Thanks to our Raffle Donators PACAC would like to thank all of the individuals, schools and organizations who donated items for our raffles this year. Your generosity is greatly appreciated!

Proceeds from this year’s raffle will be dedicated to the Gustafson Fund. The monies from our raffle donations not only help provide access to higher education for students, but it will also fund professional development opportunities for the people who work with students transitioning to college throughout Pennsylvania. Prizes and drawings will be given away throughout the conference. Remember, you must be present to win!

DONORS Andy Warhol Museum Bedford Candies Briar Valley Winery Carnegie Museum of Art Century Square Luxury Cinemas Chipotle David Adams Dawn Harpster/Mary Kay Cosmetics Delaware 87ers DelGrosso’s Amusement Park Gateway Clipper General Mills Glen Garry Golf Course Harrisburg Senators Baseball Hofbrauhaus-Pittsburgh Ian McIsaac/IUP Culinary Lehigh Valley Iron Pigs Living Treasures Mattress Factory Mary Smith Meadows Casino Melissa Sobek

Mike & Amanda Goebel Molly Cummings Museum of the American Revolution Oakmont Bakery PACAC Communications Committee PACAC Conference Planning Committee Philadelphia Museum of Art Pittsburgh Ducky Tours Pittsburgh National Aviary Pittsburgh Penguins Pittsburgh Steelers Pittsburgh Zoo & PPG Aquarium Primanti Brothers Saint Vincent Summer Theater Sarah Lasoff and Sarah Smith Seven Springs Mountain Resort Snyder of Berlin Southern Wine & Spirits Vineyard at Hershey Washington Wild Things Wegman’s

The Pennsylvania Association of Catholic College Admission Officers and its 26 member schools wish to thank everyone for their toiletry donations. Please turn your contributions in at the Raffles Table for entry into a prize drawing.

www.pacac.org

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Visit our Exhibitors SUNDAY, JUNE 18

MONDAY, JUNE 19

TUESDAY, JUNE 20

2:00pm – 4:30pm

8:30am – 10:00am 11:00am – 12:45pm 2:45pm – 4:30pm

8:30am – 11:30am

PACAC Wishes to Thank Our Featured Conference Exhibitors

ACT is an international, mission-driven, nonprofit organization with more than 50 years of experience generating data-driven assessments and research. As a trusted leader in the testing field, ACT is known for developing high-quality assessments that determine college and career readiness and provide the most advanced measures of workplace skills.

AdmitHub helps colleges scale student support with personalized mobile messaging.

The Association of Independent Colleges & Universities of Pennsylvania (AICUP), the only statewide organization that serves exclusively the interests of private, nonprofit higher education within the Commonwealth, exists to complement and support the work of campus leaders. With a membership of 90 private nonprofit colleges and universities within Pennsylvania, the Association provides a variety of services and programs tailored specifically to the needs and situation of independent higher education. A list of AICUPs member colleges and universities is included on its website at www.aicup.org.

Cappex is dedicated to connecting students and colleges. Since our founding in 2006, we’ve helped over 9 million students achieve their college dreams and more than 1,000 colleges with recruiting and enrollment business solutions. Every year, more than 1.2 million new users register for Cappex.

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www.pacac.org

Visit our Exhibitors

Capture Higher Ed is the world’s best at using data and technology to attract, engage, and recruit mission-fit students. Capture leverages demographic, socio-economic, and behavioral data to deliver valuable insights for more effective and progressive student recruitment. Using an algorithmic approach, Capture maximizes meaningful engagement with prospective students at the most influential times in their decision-making journey, providing a better ROI to its partner institutions.

Capture’s proprietary technology is built specifically for enrollment professionals, with real-time analytics and data visualization tools to easily monitor progress and measure the success of enrollment goals at any time. Headquartered in Louisville, KY, Capture Higher Ed has served nearly 75 higher education institutions across the country, and has been recognized by Fortune as one of the greatest places to work and by Inc. 5000 as a fastest-growing U.S. company.

Carnegie Communications has been at the forefront of integrated, response-driven enrollment marketing and recruitment for over 30 years. Through customized, cutting-edge digital solutions and a multi-channel lead generation platform, Carnegie connects higher education institutions with the target audience they seek.

CBSS is one of the top four sources of full-profile student data in the country. CBSS works directly with colleges and universities providing quality data for outreach and recruitment.

Discover Student Loans provides private student loans for college and graduate school with fixed or variable interest rates, zero fees, choice of in-school or deferred repayment and cash rewards for good grades. US-based Student Loan Specialists are here to help your students.

EssayDog.com is a new, easy-to-use online tool that eliminates the stress of writing a college application essay by combining storytelling strategies, a graphic organizer, and motivating training videos to empower students to quickly establish a framework for a unique, meaningful essay starting with just four sentences.

www.pacac.org

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Visit our Exhibitors

Founded in 1968 the International Baccalaureate (IB) is a non-profit foundation, which offers four high quality and challenging educational programmes for a worldwide community of schools. For close to 50 years, IB programmes have gained a reputation for their rigour and high academic standards, for preparing students for life in a globalized 21st century, and for helping to develop citizens who will create a better, more peaceful world. Currently, more than 1,4 million IB students attend 4,656 schools in 152 countries. To learn more, please visit www.ibo.org.

For over 75 years Kaplan Test Prep has helped students reach their admission goals through test preparation. Throughout most of Pennsylvania we offer an array of options for students and schools such as in-person practice tests including the Redesigned SAT, one-on-one tutoring, on-site or online classes, and online self-paced programs. The secondary schools we partner with in Pennsylvania find value in the quality of our curriculum and instructors, the options we have for families of all income levels, and the local service our program managers provide.

Maia Learning engages K12 students in planning their futures: discovering and exploring careers that fit their profiles; building academic, college, and career plans; creating portfolios that tell their stories, and managing commitments.

NRCCUA is an educational data platform and research organization. A leading provider of data, technology and programs servicing public/private colleges/universities to enhance their recruiting efforts.

The Parish Group specializes in private higher education marketing. We increase your inquiries, applications, and enrollment: measurable results for you.

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www.pacac.org

Visit our Exhibitors

For more than 30 years, students and their families have trusted The Princeton Review to help them get into their dream school. From algebra homework to MCAT prep, we’ve got you covered.

We help colleges craft better campus visits. Since 2006, we’ve been helping colleges create campus visit experiences that strategically align with key enrollment targets.

Sallie Mae’s mission is to be a trusted financial partner helping Americans reach their potential. We make the dream of higher education a reality by helping families save, plan and pay responsibly for college.

In Print and online, School Guide, established in 1935, provides admission directors with qualified student inquiries through its printed directories and websites. More than one million copies of our directories are requested and distributed throughout the United States. Regional editions are available for all products. Our websites continue to deliver results with more than one million visitors each year. Our products offer admission directors the most cost efficient options to increase their pool of applicants.

TargetX is reimagining the student experience through student lifecycle solutions. Built on the Salesforce platform — TargetX offers comprehensive solutions for admissions and student success to help institutions meet their enrollment challenges and retention needs. Known for innovative technology and higher education expertise, TargetX has been a trusted technology provider for 18 years of paying for kids’ college. We demonstrate strategies that have helped save families over $40,000 per year in tuition and fees.

www.pacac.org

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Visit Our Exhibitors

ZeeMee’s free professional platform not only empowers students to bring their applications to life, but also allows admissions offices to see the unique individual behind the transcripts and test scores.

Using videos and images, students are able to showcase their interests and activities, sharing a side of themselves often difficult to express in traditional applications. Through ZeeMee, admissions teams are now introduced to the authentic, imperfect student and able to better ascertain fit for their particular culture and community. Showcasing more than the sum of their scores, admissions teams are now able to get to know students like never before.

In 2016, ZeeMee Community was launched on select campuses which allows students to connect in an exclusive community before ever stepping foot on campus. Students can search one another based on passions and interests, chat on the mobile app, connect with admissions teams and match with roommates. ZeeMee provides its partners with rich analytics on engagement in the community that provides colleges a unique perspective on yield. ZeeMee is the first piece of the application that students can carry with them throughout their life cycle, connecting in a close community and bringing their story to life when applying for internships and campus jobs.

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www.pacac.org

Professional Development 2017 SUMMER INSTITUTE • July 17–19, 2017 at Bucknell University Target audience: New admission professionals and secondary school counselors of all experience levels Cost: • College Admission Counselors: $450 for PACAC members

$475 for PACAC non-members • Secondary School Counselors: $350 for PACAC members

$375 for PACAC non-members • Price includes housing, meals, and program materials.

SI Dean Josh Ditsky, jditsky@berkscatholic.org, 610-898-9252 SI Director Jeremy Branch, jrb981@psu.edu, 610-892-1202 The PACAC Summer Institute is an intensive, collaborative, three-day workshop designed to introduce new admission professionals and secondary school counselors to the many responsibilities in higher education. Sessions will include counseling for a good match, travel planning, financial aid, current trends in college admissions, hot topics and challenges, working with diverse student populations, and many other interesting discussions. This is also the perfect opportunity to learn from those on the other side of the desk and to network with colleagues in the profession!

AUGUST ADMISSION WORKSHOP • August 14, 2017 at Ursinus College Cost: • College Admission Counselors: $100 for PACAC members

$115 for non-members • Price includes lunch and workshop.

Coordinator: Valerie Martin, Gettysburg College, vmartin@gettysburg.edu The August Admission Workshop will introduce recent hires with less than one year of experience to the exciting world of college admissions. Participants will engage in hot topic discussions around admissions travel, the admissions cycle, building relationships and networking, effective communication, and much more!

SUPPORT STAFF WORKSHOP • August 14, 2017 at Ursinus College Target Audience: Support Staff from the college and secondary sides of the desk Cost: • $40 for all participants, which includes lunch and workshop materials Coordinator: Nikki Buchanan, Salesianum School, nbuchanan@salesianum.org Support staff are vital to the successful operation of any guidance or admission office.

PACAC is once again offering this great and unique professional development opportunity.

The workshop will run concurrently with the PACAC August Admission Workshops so that co-workers can attend and travel together. Don’t miss this wonderful opportunity for support staff to take advantage of field-specific professional development.

www.pacac.org

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Professional Development 2017 PACAC ONLINE WORKSHOPS PACAC is excited to offer new online workshops! Topics and dates of workshops will be announced soon.

Stay tuned to the PACAC website – www.PACAC.org – for the Fall 2017 and Spring 2018 Professional Development Programming lineup.

Coming Soon • Hershey Workshops at the Hershey Lodge, September 5th • South Central College Counseling Workshop at Shippensburg University, September 22nd • Northeast College Counseling Workshop at University of Scranton, November 20th

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www.pacac.org

PACAC’s Regional College Fairs, 2017–2018 Fall 2017

Spring 2018

September 5, 7:00–9:00pm Hershey Area Regional College Fair, Hershey Lodge & Convention Center September 27, 6:30–8:00pm Monroe County Regional College Fair, Northampton Community CollegeMonroe Campus September 28, 6:30–8:30pm Delaware County Regional College Fair, Penn State Brandywine October 3, 6:00–7:30pm Lehigh Regional College Fair, Lehigh Carbon Community College October 4, 6:00–8:00pm Berks County Regional College Fair, Albright College October 5, 6:00–8:00pm Bucks County Regional College Fair, Bucks County Community College October 10, 6:00–7:30pm Northampton County Regional College Fair, Northampton Community College October 12, 6:00–8:00pm Montgomery County Regional College Fair, North Penn High School October 16, 6:00–8:00pm York County Regional College Fair, York College

February 15, 10:00am–2:00pm & 6:00–7:30pm Greater Norristown Regional College Fair, Greater Norristown PAL March 7, 9:30–11:30am & 6:30– 8:00pm Allentown Regional College Fair, Cedar Crest College March 15, 8:30–11:00am Lancaster County Regional College Fair, Millersville University April 30, 8:30–11:30am & 6:00– 8:00pm Northeast Regional College Fair, King’s College May 8, 6:30–8:00pm Northwest Regional College Fair, Gannon University

PACAC College Fair List Each year, PACAC puts together a list of college fairs that take place throughout the Commonwealth of Pennsylvania.

We encourage organizers to avoid Regional College Fair times and National/Religious holidays. We also encourage organizers to choose a date that does not conflict with another program to ensure that you get the most participation from colleges and students. While we may give suggestions for the best time to have your fair, given the dates of other events in your area, being on this list does not make you a PACACsponsored fair. If you have specific questions or concerns, please contact one of our College Fair List Coordinators:

Barbara Condrate Jeremy Miller

condrate@alfred.edu JRMiller@ship.edu www.pacac.org

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NACAC’s Representative Phil Trout

Past President National Association for College Admission Counseling

Phil Trout, College Counselor at Minnetonka High School (MN), is the Past President of the National Association for College Admission Counseling (NACAC), having served in 2016–17.

A NACAC member for over 30 years, he has served on the Affiliate Presidents Council, the Finance Committee, the Government Relations Committee, the Fund Advisory Board and as Affiliate Presidents Council Coordinator and NACAC Assembly chief delegate. In his affiliate, Minnesota ACAC, Trout has served twice as president, in 2010–11 and in 1990–91, as well as on numerous committees.

Mr. Trout is in his tenth year as College Counselor at Minnetonka High School. Previously, he served as Director of College Counseling at Mounds Park Academy and as College and Academic Counselor at Illinois Mathematics and Science Academy. He worked at Shattuck-St. Mary’s School for more than 25 years as College Counselor and as Director of Admissions and Financial Aid. He has also worked in college admissions at the University of Minnesota, Twin Cities, and at the College of William and Mary.

Trout lives in Faribault, MN, with his wife, Beth. They have two daughters, Megan and Lauren.

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www.pacac.org

2017 Conference Planning Committee CPC COMMITTEE MEMBERS Amanda Bajan, Cedar Crest College Amanda Crow, Slippery Rock University Andrea Cassell, PACAC Becky Bowlby, Lower Merion / Harriton HS Beth Davis, Temple University Bradley Darby, Start Up Institute Brenna Mateljan, Cedar Crest College Brian Maher, Temple University Brion Morro, Assumption College Candice Duckworth, Fairleigh Dickinson University Chris LaTempa, Malvern Preparatory School Corinne Logan, St. Joseph’s Preparatory School Daniel Freed, Gwynedd Mercy University David Weisbord, George School Dee Dawson, Duquesne University Edward Flaherty, Moravian College Elizabeth DePhillips, Wyoming Seminary Eric Grego, King’s College Erika Thon, Alderson Broaddus University Erin Davidson-Kellogg, Perkiomen School Geoffrey Broome, Capture Higher Ed Hillen Grason, Albright College Ian McIsaac, Indiana University of Pennsylvania

www.pacac.org

James Bero, California University of Pennsylvania Kate Moran, Elmira College Katie Eggert, Cedar Crest College Lisa Prescott, University of Delaware Maria Dressler, Pace University Mark Mehlmann, Rutgers University Meg Ryan Carnegie, Mellon University Melissa Sobek, Saint Vincent College Mike Goebel, Gannon University Molly Cummings, Alderson Broaddus University Nikki Buchanan, Salesianum School Peter McCullough, Moravian College Rachel Hartz, Marywood University Ryan Gillon, Villanova University Sarah Lasoff, Cabrini University Sheri Harper, Penn State Altoona Steve Jenks, Ithaca College Taylor Miller, Albright College Timothy Gallen, Solebury School

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2018 Save the Date Dear Friends and Colleagues, On behalf of the Conference Planning Committee, I wish to express my sincere gratitude for attending the 2017 PACAC Conference at Seven Springs Resort. I am so happy that you have joined us for this signature professional development experience and that you continue to be engaged with the PACAC organization. I hope you have found opportunities to grow professionally and expand your network of our great profession. Our profession and our annual conference are both very rewarding to me emotionally and personally.

I am honored to invite you to join us next year for the 2018 PACAC Conference at a brand new location in the Pocono Mountains at Kalahari Resort & Conference Center on June 24–26. We are looking forward to exploring and navigating this new venue for our 55th Annual PACAC Conference. We hope to make you feel welcome and inspired at our conference destination!

In order for us to accomplish this, your opinions, input, and suggestions are so valuable.

The Conference Planning Committee will begin working on the 2018 PACAC Conference shortly and I encourage you to complete the online conference survey, which will be emailed to you after the close of conference. Your feedback is a key component of our planning process. Simply put; we cannot do this without you.

If you would like to contribute more than feedback, I would love to have you join our Conference Planning Committee! You can learn more by attending the Get Involved Fair on Tuesday, June 20 from 10:00–10:45am. You can also reach out by emailing me at goebel002@gannon.edu. So many of us love the work that we do in the committee and we welcome new faces and fresh ideas.

Sincerely, Mike Goebel 2018 Chair, Conference Planning Committee

www.pacac.org

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PACAC conference 2017 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3

4 4 4

5 5 5

Comments: Name of Session: Thank you for taking the time to complete this survey!

Drop this into any of the purple boxes in the session rooms for a chance to win prizes every day!

PACAC conference 2017 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3 Comments: Name of Session: Thank you for taking the time to complete this survey!

Drop this into any of the purple boxes in the session rooms for a chance to win prizes every day!

4 4 4

5 5 5

PACAC conference 2017 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3

4 4 4

5 5 5

Comments: Name of Session: Thank you for taking the time to complete this survey!

Drop this into any of the purple boxes in the session rooms for a chance to win prizes every day!

PACAC conference 2017 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3 Comments: Name of Session: Thank you for taking the time to complete this survey!

Drop this into any of the purple boxes in the session rooms for a chance to win prizes every day!

4 4 4

5 5 5

PACAC conference 2017 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3

4 4 4

5 5 5

Comments: Name of Session: Thank you for taking the time to complete this survey!

Drop this into any of the purple boxes in the session rooms for a chance to win prizes every day!

PACAC conference 2017 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3 Comments: Name of Session: Thank you for taking the time to complete this survey!

Drop this into any of the purple boxes in the session rooms for a chance to win prizes every day!

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