PACAC Conference Booklet 2019

Pennsylvania Association for College Admission Counseling

56Annual th

CONFERENCE JUNE 23–25, 2019 HERSHEY LODGE HERSHEY, PENNSYLVANIA

PACAC is Access PACAC is Advocacy PACAC is Professional Development

Table of Contents President’s Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Conference Planning Chair’s Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Featured Guest — Keynote Speaker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Featured Guest — NACAC’s Representative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2019 Conference-At-A-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Social Media Contest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Conference Step Challenge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 General Conference Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Conference Menu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13–27 Executive Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 PACAC Past Presidents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 PACAC Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30–33 PACAC History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34–35 Raffle Donations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Exhibitor Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37–43 Professional Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 College Fair Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Conference Planning Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46–47 Save–the–Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Hershey Lodge Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Session Evaluations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

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Welcome to PACAC’s 56th Annual Conference I am excited to welcome you to PACAC’s 56th Annual Conference! I am so happy to be here with you all in the sweetest place on earth, Hershey PA! Our Annual Conference serves as the perfect pairing of professional development/networking with a celebration of our profession and the work that we do with our PACAC friends and family. It’s almost as great a pairing as chocolate and peanut butter!

I am so very grateful to our Conference Planning Committee, under the leadership of Nikki Buchanan for their hard work and dedication to developing this exciting program. This committee continues to challenge itself to put forward an innovative, affirming, and rejuvenating conference that rivals the best in professional development standards. This is a product of creativity, great feedback, and impeccable execution that comes together through a lot of support behind the scenes. Thank you CPC! Our conference wouldn’t be nearly as strong without the excellent presenters, speakers, and exhibitors who take the time to share their wealth of experience and challenge us to thinking deeper about the work that we do, and I am certain that our Keynote Speaker, Dr. Darrien Davenport will do just that. We had an overwhelming number of session proposals this year, and have assembled a very strong offering of presentations for you to attend. Thank you to everyone who submitted a proposal. Throughout the conference, be sure to visit the exhibit hall to learn about the people, products, and services that support the work that we do.

New this year is the Reverse College Fair which will start the conference with the great energy and networking that PACAC has come to be known for. I look forward to getting back behind the table banner and sharing information about my school. I hope those of you who represent postsecondary institutions are excited to experience a fair from the other side of the table. Our final networking opportunity of the conference will be the Get Involved Fair. This is a chance to network with those who serve PACAC in a leadership capacity. Come learn about what it takes to get involved in PACAC service and the numerous opportunities where you can lend your expertise.

Every year, I am excited to be back with my PACAC family for a few days of growth and professional fulfillment. I am so appreciative to everyone that has supported, challenged, and encouraged me to grow in this profession. Most of them I met through this association, and at this conference. I hope that you can find a similar network of support through PACAC. I mark this event as both the culmination of a year of hard work, and the beginning of the next year of great work. I am particularly grateful to spend it here with you. Let’s get to work!

Cheers!

Dave Antoniewicz PACAC President

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Welcome, PACAC Conference Planning Chair Hello and welcome to the 56th Annual PACAC Conference! We are very excited to be back in central Pennsylvania at the Hershey Lodge!

Whether this is your first time attending a PACAC Conference or not, I am confident you will leave on Tuesday with a renewed sense of excitement, new connections, and great memories. This booklet acts as your guide to all things conference related including our schedule, session descriptions, vendor listing, and other fantastic information.

Be sure to take a look at the schedule because our format at Hershey is always a little different than other locations to account for our night at Hershey Park on Monday night. Plus, we have added some new pieces to the start of conference.

Since the central Pennsylvania location historically tends to draw our largest number of attendees, we wanted to try something new to provide some more targeted networking for Secondary School Counselors across the state with our friends in Admissions in the form of our Reverse College Fair. Our hope is that this provides an opportunity for connections that aren’t as easy to build during our busy schedules throughout the school year. This is followed by our annual Gustafson Gala and Awards dinner to celebrate our members.

On Monday, we will have the passionate Dr. Darrien Davenport from Gettysburg College speak as our Keynote with a focus on concerns and ideas about how we can better serve all of our students. Then we’ll get to spend the evening relaxing and enjoying time as a membership at Hershey Park before our Annual Quizzo night with lawn games at the Lodge.

This conference is always jam-packed with amazing professional development and networking opportunities, so be sure to soak it all up! Be sure to take a stroll through the Exhibit Hall throughout the conference to connect with our generous vendors about their services and products that many of us might use or be interested in pursuing.

As Chair of this year’s Conference Planning Committee, I would like to take a moment to thank the amazing team of volunteers who worked tirelessly throughout the year to plan and execute this conference. This group has spent many hours and emails brainstorming up ways to make sure this year’s conference is a fantastic experience for all of our members. Please be sure and extend a big thank you to those Conference Planning Committee members that you meet throughout conference.

Don’t forget that our Annual PACAC Conference is just one of the many opportunities this organization provides to grow and connect with others in our field across the state. Be sure to check out the PACAC website for other opportunities throughout the year.

Have a great time during your time at the conference!

Nikki Buchanan 2019 Chair, Conference Planning Committee

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Featured Guest – Keynote Speaker Darrien Davenport, Ed.D.

A native of Philadelphia, PA, Darrien earned his Bachelor of Science degree in Economics from West Chester University, his Master of Science degree in Leadership and Business Ethics from Duquesne University, and his Doctorate of Education from Northeastern University.

Darrien is the Executive Director of Multicultural Engagement at Gettysburg College and has close to 20 years of professional experience in the field of diversity, equity, and inclusion.

Darrien has created and delivered multiple presentations on topics including but not limited to: diversity, multiculturalism, leadership, self-esteem and body image.

Thank you Juniata College for sponsoring conference wifi and technology!

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Featured Guest — NACAC’s Representative Sara Brookshire

Sara Brookshire currently serves as the Director of Admissions at Brandeis University in Waltham, MA where she has worked for five years and previously worked for ten years at Emerson College in Boston, MA. Sara earned her undergraduate degree in marketing communication at Emerson College and graduated with her Master’s Degree in school counseling from Lesley University.

Sara serves as a member of the National Association for College Admission Counseling’s Board of Directors and previously served as a member of their Professional Development Committee.

She has also served as an Assembly Delegate to NACAC’s national assembly, as Vice President of NEACAC, and as NEACAC’s Summer Institute Chair.

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Thank you to Rutgers University for sponsoring our conference social!

2019 Conference Timeline Saturday, June 22 1:00-7:00 pm

Middle Management Institute College Counseling Leadership Institute

Cocoa Suite 1 Cocoa Suite 6

Middle Management Institute College Counseling Leadership Institute Annual Chris Lewis Memorial Golf Tournament Exhibitor Registration and Set-Up Admission Practices Committee Meeting Professional Development Committee Meeting College Fairs Committee Meeting Secondary School Counselor Committee Meeting Exhibit Hall Opening Registration Hotel Check-In Available Reverse College Fair President’s Reception (For Past Presidents, Deans, Directors, Executive Committee, & Exhibitors) Opening Reception (Open to all!)

Gustafson Gala Evening Entertainment

Cocoa Suite 1 Cocoa Suite 6 Fairview Golf Course Exhibit Hall - Red Room Magnolia C Magnolia A Wild Rose B Wild Rose A Exhibit Hall Exhibit Hall Hotel Front Desk Conference Center Lobby Exhibit Hall

ACCEPT Meet-Up Grab-and-Go Breakfast Registration and PACAC Office Opens Exhibit Hall and Raffles Open Session A Keynote Speaker: Darrien Davenport, Ed.D. Exhibit Hall and Raffles Open Session B General Membership Luncheon Exhibit Hall and Raffles Reopen Session C Buses run to Hershey Park PACAC Past Presidents Reception (Invitation Only) Hershey Park Open for Conference Attendees Hershey Park BBQ Dinner Quizzo & Lawn Games

Wild Rose A Red Room Exhibit Hall Exhibit Hall Session Rooms Chocolate Ballroom Exhibit Hall Session Rooms Chocolate Ballroom Exhibit Hall Session Rooms Conference Center Lobby PACAC Suite Hershey Park Hershey Park Chocolate Ballroom

Exhibit Hall & Raffles Opens PACAC Office Opens Session D Get Involved Fair Session E Closing Luncheon

Exhibit Hall Outside of Exhibit Hall Session Rooms Exhibit Hall Session Rooms Chocolate Ballroom

Sunday, June 23 8:00 am-2:00 pm

8:30 am-3:00 pm 11:00 am-2:00 pm 1:30 pm-3:30 pm

2:00 pm-4:30 pm 2:00 pm-6:00 pm 4:00 pm 5:30 pm-6:30 pm 6:00 pm-6:30 pm

6:30 pm-7:00 pm 7:00 pm-9:00 pm 9:00 pm-1:00 am

Exhibit Hall Chocolate Ballroom Chocolate Ballroom

Monday, June 24 7:00 am-8:00 am 7:30 am-8:30 am 8:00 am-1:00 pm 8:30 am-10:00 am 8:30 am-9:45 am 10:00 am-11:00 am 11:00 am-1:15 pm 11:15 am-12:30 pm 12:45 pm-2:30 pm 2:45 pm-4:30 pm 3:00 pm-4:15 pm 4:30 pm-6:00 pm 4:45 pm-5:45 pm 5:00 pm-10:00 pm 5:30 pm-7:30 pm 9:00 pm-1:00 am

Tuesday, June 25 8:30 am-11:00 am 8:30 am-12:00 pm 8:45 am-10:00 am 10:00 am-10:45 am 10:45 am-12:00 pm 12:00 pm-1:15 pm

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Social Media Contest ALL PHOTO CONTEST ENTRIES MUST INCLUDE #PACAC2019 Categories are as follows: 1. PACACtivities: Did you golf? Getting those steps in? Enjoying Hershey Park or Quizzo?

Show us!

2. Gustafson Glamour: Post a photo from the Gustafson Gala & evening entertainment 3. #SNACAC: Show us your food & treats from the “Sweetest Place on Earth” 4. Spirit: We’ve got PACAC Spirit--yes we do. We’ve got School Spirit, how ‘bout you?

Attendees and exhibitors may participate in the Social Media Contest on any of the following platforms: Facebook, Twitter and/or Instagram. Winners will be chosen by a predetermined panel of judges throughout Conference and winners will be posted outside the PACAC Office/Exhibit Hall. Winners will also be notified through social media to receive their prize.

All photos MUST include the hashtag: #PACAC2019 & MUST have their privacy setting set to public so that our judging panel is able to find and view their entries.

Props are available for you to use for photos in Exhibit Hall.

Please do not take the props with you as they belong to PACAC.

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Facebook

Twitter

Instagram

PACAC Conference

@PACACConference

@PACACConference

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Conference Step Challenge MONDAY, JUNE 24 Start tracking your steps first thing Monday morning on your Fitbit, smart phone health app, smart watch, or another step counter device.

Submit a screenshot of your Monday steps by 7:00 am Tuesday, June 25 for your chance to win a prize for getting the most steps in at conference.

How to report your steps: Social Media Be sure to make your post or account public and use the hashtag #pacacstep so we can make sure your check-in is counted.

Email Send a screenshot of your steps to pacacconference@gmail.com.

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General Conference Information Reverse College Fair — This is a new networking opportunity for college admission counselors to learn about and develop relationships with secondary school counselors and community based organization members in our Commonwealth. This event will take place before the opening reception on Sunday, June 23 at 5:30pm–6:30pm.

Dress — Dress is casual throughout the entire conference, except for the Opening Reception and Gustafson Gala. For these two events, formal attire is encouraged--cocktail dress or suit & tie. Monday’s theme is “school spirit” so we encourage everyone to wear a t-shirt or sweatshirt that represents their institution.

Session Evaluation Forms — Your opinion matters and we appreciate your thoughts on the Educational Sessions you attend during Conference. Forms have been included in your booklet.

Turn in your evaluations for a chance to win a 2020 conference registration. The winning entry will be announced at the closing Luncheon on Tuesday.

Conference Evaluation — Evaluations for the 2019 Conference will be emailed following the event. The Conference Planning Committee will contact you via email once you return from the conference or you can visit pacac.org. Your feedback is crucial in helping us plan the best possible program for next year.

Act 48 Credits — PACAC provides Certificates of Attendance (COA) for those who complete our professional development programs. Individuals may collect a COA from the moderator of each session they attend. *Please submit these certificates to your local school district or intermediate unit in order to earn the ACT 48 Credits. PACAC cannot submit them to the Pennsylvania Department of Education.

Name Tags/Ribbons — Enclosed in your conference packet is a name tag, name tag holder and badge ribbon(s). Ribbons are detailed below: Aqua • Award Recipient Cerise • Scholarship Committee Canary • NACAC Member Eggplant • President Goldenrod/Black • Steel City Sponsor Hot Orange • Fund Donor Lavender • President-Elect Light Pink • Special Guest Lime Green • PACAC Individual Member Mango • Moderator Maroon • Presenter Navy/Gold • Keystone Sponsor Peacock • Grant Recipient Pumpkin/Black • William Penn Sponsor Purple • Past President Red • Sponsor Red/White/Blue • Liberty Bell Sponsor

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Royal Blue • Ad Hoc Committee • Admission Practices Committee • College Fairs Committee • Communications Committee • Conference Planning Committee • Finance & Budget Committee • Inclusion Access Success Committee • Membership Committee • Professional Development Committee • Secondary School Counselors Committee Sky Blue • Exhibitor Tan/Purple • College Counselor Tour Teal • Speaker Vegas Gold/Black • John Harris Sponsor White • MMI Participant • CCLI Participant Yellow/Purple • Executive Committee

Conference Menu SUNDAY, JUNE 23RD DINNER Dinner

First Course Mixed Greens Salad with Maple Sherry Vinaigrette Main Course Open Faced Ravioli (GF & Vegetarian) Grilled Tenderloin with Mashed Potatoes & Root Vegetables Pesto Crusted Chicken Breast with Risotto Cake, Marsala Sauce Dessert Flourless Chocolate Torte

MONDAY, JUNE 24 Lunch

First Course Cheddar Broccoli Soup (GF) Main Course Roasted Chicken Breast with Apricot-Rosemary Sauce Tuna Nicoise Salad with Baby Gem Lettuce, Albacore Tuna in Dijon Herb Vinaigrette, Marinated Potato Salad, French Beans, Tomato, Olive Medley Dessert Salted Caramel Crunch Cake

Dinner

BBQ Buffet at Hershey Park

TUESDAY, JUNE 25 Lunch

Casa del Sol Mexican Buffet

**Please note: ID is required for all events serving alcohol.

Drink tickets are included on your meal ticket sheet given to you at registration and should be used at your discretion. These are coupons for a free drink of your choice at the Sunday reception and evening entertainment.

Once you have used all of your tickets, a cash bar will be available to purchase additional beverages throughout the conference.

Drink tickets can be used for soda, bottled water and alcoholic beverages.

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Thank you to College Board & Colleges That Change Lives, for sponsoring school counselors!

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Session A Monday 8:30–9:45am A1 • Admission Deans and Directors Roundtable — Crystal A Moderator: Cathy Davenport, Vice President for Enrollment Management and Dean of Admissions, Dickinson College This roundtable discussion will be an open forum for college and university enrollment leaders to address trends and challenges in the world of college admission and higher education. Conversation topics will depend on the direction of the group but may include the following: changing demographics, the perception of the value of a four-year degree, technology and social media opportunities, increased costs and affordability.

Audience: Deans and Directors

A2 • Post-Secondary Online Learning Options — Empire A Presenter(s): Laura Anderson, Assistant Director of Admission Services and Financial Aid, Penn State World Campus; Bill Fritz, Director, Admissions Services and Financial Aid, Penn State World Campus; Janice Moore, Director of Online Programs, Millersville University; Deb Rebman, Student Success Coach, Harrisburg Area Community College Online learning has grown from a way for working adults to earn college degrees to a viable option for traditional aged students following high school or transferring from one institution to another. Online degrees offer the strength and rigor of outstanding academic programs combined with the flexibility to accommodate work or other commitments. Join us to learn more about this exciting and expanding option for students.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

A3 • Funding for the PA Student — Empire B Moderator: Linda Pacewicz, Account Executive, PHEAA Presenter(s): Daniel Wray, Account Executive, PHEAA PA Students have many funding options as a resident of PA besides their Federal funding. PA State Grants, PHEAA administered grants like PA Tip, PATH scholarships, Chafee, EAP, and more along with the new PA Forward student and parent low interest, no fee loans through PHEAA. This session will review the options as well as the program structures so you can have the knowledge to assist your students who are concerned with affording their education in PA. Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselor

A4 • Recruitment 101 — Making the Most of Your Tertiary Market — Empire C Moderator: Catherine Campbell-Perna, Associate Director, Freshman Admission, Drexel University Presenter(s): Samantha Murray, Admissions Counselor, Cabrini University; Mary Smith, Senior Associate Director of Admissions, Gettysburg College A discussion of utilizing databases and recruitment techniques to expand tertiary markets from a variety of types of colleges and universities.

Audience: College Admission Counselors, Deans and Directors, Middle Management

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Session A Monday 8:30–9:45am A5 • Breaking Down Barriers to Campus Visits — Empire D Moderator: Justin J. Mohney, Associate Director of Admission, Carnegie Mellon University Presenter(s): Alan T. Paynter, Associate Director of Admissions, Dickinson College; Sandra Vasquez, Assistant Director of Admission, Dickinson College A visit to campus can be one of the most impactful moments in a student’s college search process, yet significant barriers to visiting campuses exist for many students. Learn more about how socioeconomic factors, geographic distance, and lack of awareness can build barriers that may limit students’ opportunities to visit campus and join us for a conversation about how we can work to break down these barriers. We’ll discuss strategies including increased support for attendance of on campus programs and development of virtual alternatives to the campus visit.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Secondary School Counselors

A6 • College Counseling Open Forum— Magnolia A&B Moderator: Chris LaTempa, Associate Director of College Counseling, Malvern Preparatory School Presenter(s): Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools; Jared Epler, Director of College Counseling, Cristo Rey High School This session will provide an open forum for secondary school, CBO, and independent counselors to share insights and discuss emerging and sustaining trends in the profession.

Audience: Community Based Organizations, Secondary School Counselors

A7 • Prospective and Perspective: What Your Prospective Students Are Saying About the College Search Process — Magnolia C&D Moderator: Mark Cunningham, EVP, Client Solutions and Strategy, Carnegie Dartlet Nothing is more of a moving target than the decision-making process of a high school–aged prospective student. While in the thick of the college search journey, we surveyed thousands of CollegeXpress users about the factors that went into their college search and their direct feedback to schools about the recruitment process. In this session, we’ll review the results of this survey and walk through students’ insights and perspectives on everything from the college search process and how they are searching to what influenced their search, the impact of social media, and their direct feedback to colleges about what they wish schools had done differently.

Audience: College Admission Counselors, Community Colleges, Deans and Directors, Middle Management

A8 • Creating Intentional Programming for Underrepresented Students — Wild Rose A Moderator: Rasa Drane, Assistant Director of Multicultural Outreach, Penn State University Presenter(s): Cyncoya Dillingham-Johnson, Assistant Director of Admissions Philadelphia, Penn State University; Cynthia Daniels, Associate Director of Multicultural Recruitment and Community Affairs, Penn State University Harrisburg; Rachael Banks, Assistant Director of Admissions Pittsburgh, Penn State University; Dr. Darrien Davenport, Executive Director of Multicultural Engagement, Gettysburg College A workshop on how to create intentional recruitment programming for underrepresented students and families. This session will include examples of niche programs that were created for large and small audiences (and budgets!). This will be an interactive session so bring your ideas!

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

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Featured Session — Keynote Speaker Monday 10:00–11:00am

Keynote Speaker: Darrien Davenport, Ed.D. Chocolate Ballroom •••••

Darrien Davenport, Executive Director of Multicultural Engagement at Gettysburg College will address the various types of diversity that we work with and how we can best support each other and the students we serve.

Session Evaluation Forms Please complete an evaluation form at the conclusion of each educational session that you attend. Evaluation forms are located at the back of your conference booklet, and you can tear each evaluation out of the booklet to drop in a collection box throughout the conference area.

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Session B Monday 11:15am –12:30pm B1 • Leveraging Your CRM: How Three Institutions Utilize Slate to Maximize Return on Investment — Crystal A Moderator: Hillen Grason Jr, Associate Dean of Admission and Coordinator of Operations, Franklin & Marshall College Presenter(s): Maggie Karpauskas, Associate Director of Admissions, Gettysburg College; Kelly Lewis, Information Systems Specialist for Admissions & Enrollment, The University of Scranton Learn how three institutions have leveraged Slate. Each school has been using Slate for different periods of time (i.e. one year, three years, six years), and they will share with the audience what they have achieved in their initial and ongoing implementation of the many features that Slate offers. While all three presenters work at Slate schools, many of these strategies can be applied to most CRMs in the industry. Some strategies and benefits that will be covered are consolidating three systems into one and creating more efficient business processes, automating emails, in-sourcing student search, monitoring web traffic with Ping, designing custom applicant status portals, and more!

Audience: College Admission Counselors, Deans and Directors, Middle Management

B2 • Guided Pathways: GPS to Success — Empire A Moderator: Andre Richburg, PACAC At-Large-Delegate Nationwide, community colleges have experienced abysmal retention and graduation rates. Multiple measures have been put in place to keep students on campus, have them be successful and equip them well enough to move on to a 4-year school or into the workforce. Many community colleges across the country have implemented strategies for Guided Pathways to better prepare students for their success.

Find out what some schools have put in place on campus to improve students’ outlook on advising, career exploration, program commitment and the GPS that will guide them to their rightful future.

Audience: Community Colleges, Middle Management, Secondary School Counselors

B3 • Inside Look at Regional Admission Positions — Empire B Moderator: Brion Morro, Regional College Representative, Assumption College Presenter(s): Candice Duckworth, Regional Associate Director of Admission, University of Vermont Do Regional Reps lounge around at home all day? What do you do in the summer? How do you stay in touch with your institution? This session will discuss the benefits and challenges of regional admission counseling, possible career paths, ways to get involved & how school counselors can best utilize their regionally based representatives.

Audience: College Admission Counselors, Deans and Directors

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Session B Monday 11:15am –12:30pm B4 • Should I Stay or Should I Go? Knowing When and How to Make a Move — Empire C Moderator: Michelle O’Donnell, Assistant Director of College Counseling, Lancaster Country Day School Presenter(s): Jeremy Branch, Assistant Director of Enrollment Management, Penn State University, Brandywine Campus; Aaron Jones, Director of College Counseling, St. Joseph’s Preparatory School; Meg Ryan, Executive Director of Admissions and Financial Aid, Allegheny College; Julie Sitko, College and Career Counselor, Moon Area High School As opportunities in new places open up, you might think about changing jobs. And as you ponder a career move, numerous questions come up: Do I want to keep doing something similar, or am I ready for something new? Do I need to tell my current boss or coworkers that I’m looking? How do I handle different types of interviews? What do I do if I don’t get the job? How long should I keep waiting for a possible promotion? How do I turn down a job offer if it’s not right for me? What will my new job be like once I get there? And so many more… In short, this session aims to answer this question: Why and how do you make a professional move, or why should you stay at your current job? At different points in our careers, each of the panelists has interviewed for and/or accepted a new job. Some of us have chosen to move after a few years (or less!), some of us moved after 10 or more years, while others have chosen to turn down an offer and stay at the same place. What’s behind those decisions? We will share our interview and hiring experiences, as well as why we chose to “stay” or “go.” Attendees will hear from colleagues who worked in both public and private high schools and colleges.

Audience: College Admission Counselors, Community Colleges, Middle Management, Secondary School Counselors

B5 • Sweet or Sour? Navigating Campus Buy-In for the Campus Visit — Empire D Moderator: Jeff Kallay, Principal, Render Experiences Presenter(s): Courtney Kelly, Executive Director of Admissions, Widener University; Greg Edleman, Director of Admissions, Carnegie Mellon University; Robert Beener, Dean of Admissions, Saint Francis University Prospective students and their families often request to meet your on-campus partners and faculty, see their spaces, stay overnight in residence halls, and sit in on their classes. Some campus partners are understanding; others, not as much. How do you create buzz for the campus visit experience on your campus and bring partners to the table to collaborate? Learn how three PA institutions have tackled campus buy-in, what surprised them in this process, and how their campus has responded.

Audience: College Admission Counselors, Deans and Directors

B6 • The Power of AWOPA (Amazing Women of PA Admission) — Magnolia A&B Moderator: Julie Kerich, Director of Admission, Franklin & Marshall College Presenter(s): Gail Sweezey, Dean of Admissions, Gettysburg College; Cathy Davenport, Interim Vice President for Enrollment and Dean of Admissions, Dickinson College; Melissa Falk, Dean of Admissions & Financial Aid, Muhlenberg College; Jessica A. Quintana Hess, Director of Admissions, Lycoming College This session will share the benefits of female mentorship in college admission. Five Directors and Deans of Colleges will speak on what they’ve learned from each other; how they empower and collaborate; how they provide professional & support across the state; and how they always find opportunities to laugh together.

Audience: College Admission Counselors, Community Based Organizations, Deans and Directors, Middle Management, Secondary School Counselors

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Session B Monday 11:15am –12:30pm B7 • Profiles, Grade Distributions, Recommendations, OH MY! — Magnolia C&D Moderator: Ellen O’Neill Deitrich, Director of College Counseling, The Hill School Presenter(s): Deb Johns, Associate Director of Admissions, Yale University; Kent Rinehart, Dean of Admissions, Marist College; Sarah Czar, School Counselor, Upper Darby High School Hear secondary school counselors and college admission representatives discuss best practices in sharing information during the admission process. Counselors will share the how and why of their documents (profiles, distributions charts, recommendations, secondary school reports), and college representatives will offer insight into how they are used when reading applications.

Audience: College Admission Counselors, Deans and Directors, Middle Management, Secondary School Counselors

B8 • Leveraging Financial Aid and the Cost of Tuition—Wild Rose A Moderator: Mario Carannante, Regional Director, The College Funding Coach® Presenter(s): Bradley W. Wood, CCFS®, Regional Vice-President, The College Funding Coach® Learn how to Leverage Financial Aid and Understand The Cost of Tuition. We will examine how a family’s “Expected Family Contribution” is calculated and how that applies to the amount of financial aid each college or university will meet. We will discuss strategies that work for many families to qualify for more financial aid money and/or attend more prestigious institutions for less out of pocket costs. We will also analyze the inflation rate of college education today, discuss common misconceptions and discuss the potential pitfalls that many families fall into when they do not understand how the financial aspect works when paying for college.

Audience: Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

B9 • The Evolution of Enrollment Management Marketing: Where Technology and Tradition Meet—Wild Rose B Moderator: Geoff Broome, Enrollment Solutions Consultant, Capture Higher Ed Presenter(s): Dwayne Walker, Vice President for Enrollment Management, Delaware Valley University People in our industry of enrollment management have been telling people “spend more money, get more students.” That’s a fallacy. Since 2011 schools have spent 44% more on marketing and advertising to get students and they have gotten 8% less. It’s so bad that 70% of the schools in the United States did not meet their enrollment goals by the May 1st deadline, and it’s worse this year...it’s getting worse every year. 1 in 4 private university CFO’s believe their school will go out of business or merge in the next 10 years. The enrollment math isn’t working like it used to. Our mission at Capture Higher Ed is to fix this broken process.

Instead of mass market “spray and pray” funnel tactics, we understand that a combination of technology and traditional marketing tactics gives colleges the data-driven insights they need to connect with prospective students and their families. We believe our session is important because universities will see how to: -Demystify marketing automation, digital advertising and predictive modelling for higher education -Structure a successful multi-channel marketing model -Integrate traditional programs, such as student search, view books and direct mail into an enrollment marketing strategy.

Audience: Community Colleges, Deans and Directors, Middle Management

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Session C Monday 3:00–4:15pm C1 • Helping Students Find Best Fit Colleges — Crystal A Moderator: Nicole Iannucci, Director of Outreach and Marketing, The Princeton Review Presenter(s): Rob Franek, Editor-in-Chief, The Princeton Review Rob Franek, The Princeton Review’s chief higher education expert and the company’s lead responsible for the creation of the company’s rankings, ratings and admission content, will lead this group discussion based on the company’s latest College Hopes & Worries Survey data of 11,000 high school students and their parents. Rob will speak directly to the most current issues both college bound students and their families are facing around admission, standardized testing, financial aid and value of their college investment. Rob will walk through trends in college applications over the latest admission year and highlight the avoidable pitfalls into which so many college bound students and their families fall each year. Together we’ll exam the definition of what a “Best Fit College” means to so many and how we as a counseling collective may each partner with students and their families in researching, finding, earning admission to and paying for those best fit schools.

Audience: College Admission Counselors, Community Based Organizations, Secondary School Counselors

C2 • Work - School - Life Balance — Empire A Moderator: Brittany Grason, Associate Director of Admission, Ursinus College Presenter(s): Aaron Jones, Director of College Counseling, Saint Joseph’s Preparatory School; Candace Leake, Assistant Director of Admission, Bucknell University; Lauren Rambo, Senior Assistant Director of Admission, Bucknell University How balancing working full time jobs and pursuing postgraduate degrees is possible! How we juggle work, family, and our own education. Balancing the world of admission and college counseling is hard enough. This combined with keeping our personal lives in tact is a juggling act of its own. How can you even find the time to think about pursuing a postgraduate degree on top of everything else we have going on? Hear from four professionals who are balancing it all and their personal experience with it! This will be a discussion on how these professionals do it and how they found what works best for them: Masters, Doctorates, what program, in person and online programs - which could be best for you?

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Secondary School Counselors

C3 • Predicting, Intervening, and Persisting Through College — Empire B Moderator: Precious Mines, Program Director, College Possible Presenter(s): Bryan Defoney Jr., Program Manager, College Possible; Jose Rodriguez, Senior Program Coordinator, College Possible College Possible uses predictive methodologies to ensure college enrollment, college persistence and to develop interventions for students who may be at a higher risk of encountering boundaries that will keep them from persisting in college. Through our intensive tracking model, College Possible has seen matriculation rates for first-generation low-income students ranging 84% -86% and First to Second Year Persistence Rates ranging from 82%- 84%. In this session, we will look at the strategies we utilize to properly identify student needs, predict the appropriate student supports, and to ultimately predict probable college persistence and success. We will review best practices, key indicators, and interventions that will help to increase student retention in college.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors

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Session C Monday 3:00–4:15pm C4 • College Has No Closets: Learning and Understanding the “Queer” Student — Empire C Moderator: Elyse Levandowski, Assistant Director of Admission, Kutztown University of Pennsylvania Presenter(s): Baron Vanderburg, Assistant Director of Admission, Kutztown University of Pennsylvania; Timothy Hahn, Admission Recruiter, Kutztown University of Pennsylvania; Jennifer Castro, Associate Director of Admission/Director of Diversity Recruitment, Lehigh University College Has No Closets is aimed at new admission professionals, secondary school counselors, and anyone who needs a refresher course on LGBTQ terminology, gay culture, and professional resources for queer students. This session will feature highly interactive exercises that require full participation. Please note that the content and language may be uncomfortable for some people.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

C5 • Getting Involved: Faculty and Alumni Engagement in Recruitment — Empire D Moderator: Rena McCartney, Assistant Director of Admissions/Event Coordinator, Edinboro University Presenter(s): Emily Roser, Admissions Recruiter, Edinboro University; Dr. Roy Shinn, Associate Dean of the College of Science and Health Professions, Edinboro University Sharing ideas on how faculty and alumni engagement during on campus programs could potentially increase student enrollment.

Audience: College Admission Counselors, Community Colleges

C6 • Why Can’t We Be Friends? School Counselors and Independent Counselors Partnering for Student Success —Magnolia A&B Moderator: Stacey Cunitz, Director of College Counseling, Crefeld School Presenter(s): Francine Block, President, American College Admissions Consultants; Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools; Mike Dunn, Director of College Counseling, AIM Academy; Tracy Matthews, Director of College Planning, Friends Select School School Counselors often have a lot to say about Independent Counselors and vice versa. But how can school counselors and independent counselors partner for student success? Under what circumstances? In this session we will explore what School Counselors and Independent Counselors can do to work together to help students have the most productive and beneficial college search process possible. Lively discussion is encouraged!

Audience: Community Based Organizations, Secondary School Counselors

C7 • Becoming #theboss. Answering the Whys, Hows, and What Nows of Leadership — Magnolia C&D Moderator: Shannon Zottola, Vice President and Dean of Enrollment Management, Ursinus College Presenter(s): Robert Reese, Vice President of Enrollment Management, King’s College, John Solewin, Director of Undergraduate Admission, Chestnut Hill College This session will help you identify your personal motivation for wanting to be #theboss, and highlight the skills and experiences you will need to get there and stay there. Now that you have arrived in the corner office, you need to know what it takes to be successful as an enrollment management director or vice president. You’ve achieved your professional goals… but what’s next? You can’t just sit back and enjoy your new role. You need to be looking ahead! This practical and fun session will help you to understand if leadership is for you, and what you need to do to make it a reality and keep your new title!

Audience: College Admission Counselor, Community Colleges, Deans and Directors, Middle Management

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Session C Monday 3:00–4:15pm C8 • Mental Health in College Admissions — Wild Rose A Presenter(s): Dr. Christine Dunleavy, Mental Health Specialist, Conestoga High School; Jennifer Kratsa, Certified School Counselor and Department Chair, Conestoga High School; Molly Ontiveros, Assistant Director of Guidance and Mental Health Counselor, Salesianum School Students today seem more stressed than ever. As we work with our students, we should be thinking about not just their academic health, but their emotional health as well. It is essential to build topics around mental health into our curriculum. This session will focus on how to have open and honest conversations with our students and their families, how to incorporate emotional health into programming, and we will provide practical tips for students and families as students head to college.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

C9 • Application component: TEACHER RECOMMENDATION(S) — Wild Rose B Moderator: Jodi Robinson, Senior Associate Director of Admissions, University of Pennsylvania Presenter(s): Ellen O’Neill Deitrich, Director of College Counseling, The Hill School; Chrissy Findlay, Associate Dean of Admission, Bucknell University; Maribeth Lyles, School Counselor, Unionville High School Importance in Holistic Admission: Highly Important Timeline for Teachers: The earlier the better, it’s a lot of work! Cap on number of recs?

Student responsibility: Fact sheet and forms necessary? Timeline?

Counseling office partnership: is there any?

Panelists will discuss counselor and teacher recommendations- how recommendations are reviewed in highly selective admission; student processes and forms that have been created to assist student, TEACHERS and counselors; and how to advise and train recommendation writers in CONTENT. Examples will be discussed and shared!

Audience: College Admission Counselors, Deans and Directors, Middle Management, Secondary School Counselors

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Session D Tuesday 8:45–10:00am D1 • Warning: Demographic Cliff Ahead — Crystal A Presenter(s): Amy Brashear Miranda, Director, Higher Ed Services, Middle States Regional Office of The College Board; Wendy Beckemeyer, Vice President for Enrollment Management, Robert Morris University WICHE’s high school graduation projections have long detailed the coming “demographic cliff” in the 20252029 timeframe – a national decrease of nearly 10%. While the current focus is on classes that will enroll before this time- frame, the edge of this cliff is a lot closer than we think. The class of 2022 is finishing its first-year in high school, and you will begin recruiting these students shortly if you haven’t already done so.

Now is the time for current and emerging enrollment leaders to more fully understand this “demographic cliff” and to be prepared to navigate it. This session will detail the WICHE data as well as new, more detailed higher education demand projections by Nathan D. Grawe from his recent book, Demographics and the Demand for Higher Education, to help you and your institution plan for these changes. The panel will lead a discussion around how they are using this data to prepare their fellow institutional leaders and to update their recruitment strategies.

Audience: College Admission Counselors, Community Colleges, Deans and Directors, Middle Management

D2 • Admission Office Advisory Boards: Why Do You Need One? Where Do You Begin? How Do They Benefit Colleges and The Members Themselves — Empire A Moderator: Heather Abrams, Director of Visitor Engagement, University of Pittsburgh Presenter(s): Barry Duerr, Associate Director of Admission, University of Pittsburgh; Steven Zyra, Enrollment Services Manager, University of Pittsburgh; Loren Gordon, Associate Director of College Counseling, Winchester Thurston School; Julie Sitko, College and Career Counselor, Moon Area High School Having an Advisory Board comprised of college counselors from a myriad of backgrounds and experience levels can be an invaluable resource for college admissions offices. About two years ago we created the University of Pittsburgh Office of Admission School Counselor Advisory Board from the ground up, and have since asked ourselves “Why did it take us so long?” In this session, we will discuss our rationale for creating the Board, how we selected members, the ways that we have benefited from having a Board, and conversely, how Board members benefit personally and professionally from their membership. We will encourage dialogue among those in attendance who have Board experience, and ask them to share their thoughts as well.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

D3 • In the Middle: College Access for Mid-Range Students — Empire B Moderator: Ellen Ridyard, Associate Director of College Admission, Philadelphia Futures Presenter(s): Tracy Matthews, Director of College Planning, Friends Select School; Brittany Lewis, Assistant Dean of Admission (Regional) & Coordinator of College Access and Inclusion, Franklin & Marshall College How do you provide college assistance for students in the middle? These students are not high-flyers with stunning GPAs or test scores; instead, they are solid students with average grades and test scores, often competing in the admissions pool with exceptional candidates. Successfully serving low-income, firstgeneration-to-college students for 30 years, Philadelphia Futures has honed its advising work to focus on the best academic, social & financial “fit” for students. Learn proven strategies for helping mid-range students become competitive college applicants, offering them opportunities for college access and success. Also, glean insights from college admission officers, who partner closely with community-based organizations and college counselors to advocate for students in the middle throughout the college application process.

Audience: College Admission Counselors, Community Based Organizations, Deans and Directors, Secondary School Counselors

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Session D Tuesday 8:45–10:00am D4 • Changing the Narrative: Counseling and Recruiting International Students — Empire C Moderator: Megan Kilcullen, Assistant Director of Admission, Drexel University Presenter(s): Christie Ruggieri, Associate Director of Freshman Admissions, Drexel University; Erin Davidson-Kellogg, Associate Director of College Counseling, Perkiomen School Presenters will discuss the admission process through an international lens. Focusing on the recruitment of international students, breaking through cultural barriers, and how to both counsel and attract students from all over the globe. Together, we will discuss the landscape of international freshman admission from an enrollment and counseling perspective.

Audience: College Admissions Counselors, Secondary School Counselors

D5 • Applying to International Universities — Empire D Moderator: Austin Curwen, Associate Director of College Counseling, Mercersburg Academy Presenter(s): Jackie Christopher, North America Recruitment, International and Admissions, University of Roehampton, London UK; Angel Elvin, Senior International Officer - the Americas, Queen’s University Belfast, Belfast, UK In our increasingly international world, more and more high school students and families are considering applications to colleges and universities outside of the US and Canada. This session will cover topics including applications and necessary academic qualifications, programs of study, cost, and the pros and cons of being a student overseas.

Audience: Community Based Organizations, Secondary School Counselors

D6 • NACAC’s Code of Ethics and Professional Practice: Why It Matters Now More Than Ever — Magnolia A&B Moderator: Stacey Cunitz, Director of College Counseling, Crefeld School Presenter(s): Eric Tarpley, Assistant Director of Admission, California University of Pennsylvania In this interactive and hands-on workshop, we will explore the subject of ethics in general and think about the policies and procedures in your office that lead to or away from ethical behavior. A discussion of the CEPP will follow.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

D7 • Staying Well on the Road: Avoiding the Travel Season 15 and Other Healthy Travel Hacks — Magnolia C&D Moderator: Jennifer Pogue, Director of College Counseling, Central Catholic High School Presenter(s): Corinne Logan, College Admissions Counselor, St. Joseph’s Preparatory School; Heather Mende, Assistant Director of Admission, Carnegie Mellon University Spending weeks on the road takes a toll on all of us. We fall out of our workout routines - because who wants to workout in a Springhill Suites gym? Our diets consist of takeout, fast food, and Starbucks. Time zone differences and evening college fairs make it difficult to communicate with friends and family at home.

We’ll share our tried and true life hacks for staying emotionally, physically, and socially healthy on the road and allow time for audience members to weigh in their tips as well.

Audience: College Admission Counselors, Deans and Directors, Middle Management

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Session D Tuesday 8:45–10:00am D8 • Leading Through Times of Change and Uncertainty — Wild Rose A Moderator: Melissa Bevacqua, Director of Undergraduate Admission, George Mason University Presenter(s): Darryl Jones, Senior Associate Director of Admission, Gettysburg College; Ed Wright, Vice President of Enrollment Management, Lebanon Valley College Change is a constant in higher education, our workplaces and our world. How many of us self-proclaim, “I don’t like change!” How do we effectively lead through times of change and uncertainty in higher education? This session will explore the idea that change is a necessary and important component of our work. You will learn change management techniques and best practices that you can apply within your workplace that model the path of a change maker. Don’t be left behind doing things the way you’ve always done them. You won’t want to miss this session!

Audience: College Admission Counselors, Community Colleges, Deans and Directors, Middle Management

D9 • So You Want to Be an Admission Director?! — Wild Rose B Moderator: Beth Davis, Assistant Director of Admission, Temple University Presenter(s): Nicola DiFronzo-Heitzer, Director of Enrollment Management, Penn State University, Brandywine Campus; Andre Richburg, PACAC At-Large-Delegate An interactive discussion on the opportunities and challenges facing admission leaders at community colleges and four year institutions. Hear personal stories from Admission Directors and Assistant Directors along with timely topics. These include but are not limited to the complexity of strategic enrollment planning, managing a team, the importance of keeping morale up, the art of diplomacy, and collaborating with constituents both inside and outside of an institution.

Audience: College Admission Counselors, Community Colleges, Middle Management

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Session E Tuesday 10:45am–12:00pm E1 • They’re Here … Guiding Generation Z through the College Process — Crystal A Moderator: Suzyn-Elayne Soler, Associate Director of Admissions, Allegheny College Presenter(s): Jason Hoffman, Director of College Guidance, Woodlynde School The average high school student has changed dramatically in the last 10 years and as more and more colleges face new challenges with incoming freshman classes, it is vital to adapt the high school counseling model to help ease the transition from secondary to post-secondary education. This presentation will focus on the typical characteristics of a Gen Z student, an adapted high school counseling model to address the typical needs of the Gen Z student, specific strategies for working with specific populations like students with learning differences and LGBTQ students, first year issues on a college campus for a Gen Z student, and other methods of counseling and personalization for the student. The presentation will include an interactive Kahoot game to start and have plenty of time for discussion and questions.

Audience: Secondary School Counselors

E2 • What I Wish I Knew Before I Switched Sides ... — Empire A Moderator: Sarah Lasoff-Hodge, Associate Director of College Counseling, Cheshire Academy Presenter(s): Rachel Mallory, Associate Director of College Counseling, Mercersburg Academy; Ian Harkness, Director of College Counseling, Malvern Preparatory School Changing sides of the desk seems like the natural path for many college admission people. If you are exploring your options, recently moved, or just curious, join us to hear frank conversation from counselors with one year, four years and more. Hear about day-to-day life, expectations, job descriptions, professional development and more. Panelists will open the conversation to questions and tips from attendees.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Middle Management, Secondary School Counselors

E3 • Purposeful College and Career Search Sites for the Post-Millennial Generation — Scoir & YouScience — Empire B Moderator: Kevin McCloskey, President, Scoir Presenter(s): Barbara Connor, Director of College Counseling, Foxcroft School; Kristin Cortese, Director of College Counseling, Villa Maria Academy High School Generation Z students are much more purposeful in their college selections. They are cost-conscious, exhaustive researchers highly focused on outcomes. Yet traditional college and career search sites fail to provide the purpose and direction they seek. Scoir and YouScience have now partnered to combine deep analytics and beautifully designed software that enables students to learn more about themselves, explore careers, and discover best fit colleges. This presentation and open discussion will include college counselors sharing firsthand perspectives on using these tools to guide students through the college admission process.

Audience: Secondary School Counselors

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Session E Tuesday 10:45am–12:00pm E4 • Being Pulled Up, and Needing to Step-up: How to Manage the Opportunity of Increased Responsibility and Leadership - Quickly! — Empire C Moderator: Justin Ossont, Assistant Director of Admissions, Lycoming College Presenter(s): Brittany Grason, Associate Director of Admission, Ursinus College; Hillen Grason, Associate Dean of Admission & Coordinator of Operations, Franklin & Marshall College; Iris Mendez, Senior Admission Counselor, Lycoming College Stepping up to office leadership in times of staff transition. In this session we will have a conversation about developing your own leadership skills, managing projects, and training new staff when there is significant transition in an admissions office.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Middle Management

E5 • Modern Challenges with Transfer Enrollment — Empire D Moderator: Catie Koruba, Transfer Coordinator, Temple University Presenter(s): Christina Figueroa, Associate Director for Transfer Admission, Temple University; Kendra King, Assistant Director of Transfer Admission, University of the Sciences; Damian Morales, Assistant Director of Admission and Transfer Articulation, Shippensburg University; Michelle Palmisano, Assistant Director of Advising & Transfer Services, Northampton Community College In recent years, we have noticed a gradual decline in the number of transfer students applying and matriculating. Through this session we would like to discuss this problem that many schools are facing and then, more importantly, we will present and discuss the things that we have been doing to improve the transfer process at our respective institutions. Examples of things we will discuss are: visit programs, communication with students, transfer agreements, applications and credit evaluation policies, and data trends. The panelists will discuss their solutions and improvements to the transfer process at their university and also where they could use some improvement. It is our hope for this presentation to be truly collaborative. Each panel member will present about what they are doing well to increase transfer enrollment. A portion of the session will be an open-forum type discussion where transfer professionals can discuss real and relevant issues they are facing. We would like to be able to discuss these issues as a group (audience and panelists) and discuss solutions.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges

E6 • Reimagining NACAC: Sharing News, Asking for Feedback — Magnolia A&B Presenter: Sara Brookshire, Director of Admissions, Brandeis University It’s a new year, and NACAC is taking steps to reimagine its membership model and governance structures, creating new possibilities for member engagement. NACAC Board Director Sara Brookshire will share details about potential changes designed to extend the benefits of membership to more professionals and to make the process of joining less complicated. She will also talk about the latest proposals from the Ad Hoc Committee on Governance Restructuring, including possible new opportunities to serve on national committees and engage in the vital work of the association, as well as ideas for simplifying the eligibility requirements for NACAC leadership positions. This session will be interactive, and attendees will be encouraged to discuss and offer feedback on all these potential changes.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

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Session E Tuesday 10:45am–12:00pm E7 • Cogs in a Wheel: Counselors and Admission Representatives Role in the Replication of Privilege — Magnolia C&D Moderator: Catherine Souza, Associate Director of College Counseling, Archmere Academy Presenter(s): Aaron Jones, Director of College Counseling, Saint Joseph’s Preparatory School This session seeks to begin to have a conversation about identity and systems. Through an exploration of personal identity, privilege, bias, and identity development, we begin our ascent to 30,000 feet to start to identify and unpack the systems that constantly reproduce privilege in admissions. First we must understand ourselves and how our own identity affects our ability to work with our students and then we must understand the larger systems at play to help our students navigate them. Humble suggestions of disruption will be presented.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

E8 • Strategies to Zap Summer Melt from High School to Higher Ed and Somewhere In Between — Wild Rose A Moderator: Ellen Ridyard, Associate Director of College Admission, Philadelphia Futures Presenter(s): Rudy Favard, Assistant Director of Diversity Recruitment, Lehigh University; Cyncoya Dillingham-Johnson, Assistant Director, Penn State University – Philadelphia; Maureen Quiles-Rosa, College Advisor, Mastery Charter School This session will provide tools, strategies, and resources used to reduce summer melt and increase student enrollment in higher education. We will hear from university admission personnel about student outreach and discuss the possibilities of standardizing the enrollment process. Our focus will be how to empower students to persist through the enrollment process and not fall prey to the obstacles of summer.

Audience: College Admission Counselors, Community Based Organizations, Secondary School Counselors

E9 • It’s More than just Ribbons! Growing as Leaders in PACAC and the Profession — Wild Rose B Moderator: Tim Gallen, Director of College Counseling, Solebury School Presenter(s): Jeremy Branch, Assistant Director of Enrollment Management, Penn State University, Brandywine Campus; Ellen O’Neill Deitrich, Director of College Counseling, The Hill School; Chuck Bachman, Senior Associate Director of Admission, Lafayette College Hear from three PACAC Past Presidents as they discuss how they grew into leadership roles in PACAC and how that made them better leaders in their offices through NACAC engagement and skill-set development such as management skills, advocacy/access, campus event planning, networking and more.

Audience: College Admission Counselors, Community Based Organizations, Community Colleges, Deans and Directors, Middle Management, Secondary School Counselors

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Executive Committee 2018-19 OFFICERS President: Dave Antoniewicz, Perkiomen School Immediate Past President/Chair of Governance & Nominating: Tim Gallen, Solebury School President Elect: Mary Smith, Gettysburg College Finance & Budget Chair: David Weisbord, Winchester Thurston School Treasurer: Lisa Frankel, Kohelet Yeshiva High School DIRECTORS Marketing: Loren Gordon, Winchester Thurston School Professional Development: Ryan Gillon, Villanova University Public Advocacy: Kimberly McCurdy, PA Higher Education Assistance Agency COMMITTEES Admission Practices: Stacey Cunitz, The Crefeld School College Fairs: Elizabeth Frosini, Wyoming Seminary Communications: Michelle O’Donnell, Lancaster Country Day School Conference Planning: Nikki Buchanan, Salesianum School Government Relations: David DeBor, Carnegie Mellon University Inclusion, Access, Success: Alan Paynter, Dickinson College Membership: Michelle Oliva, King’s College Professional Development: Ryan Jannos, Villanova University & Rachel Mallory, Mercersburg Academy Secondary School Counselors: Chris La Tempa, Malvern Preparatory School AT-LARGE DELEGATES TO THE EXECUTIVE COMMITTEE Andre Richburg, PACAC J. Scott Myers, Lebanon Valley College Meg Ryan, Allegheny College ADVISORY MEMBERS TO THE EXECUTIVE COMMITTEE Conference Chair-Elect: Taylor Miller, Saint Joseph’s University Treasurer-Elect: Michael May, Slippery Rock University Executive Assistant, Ex Officio: Andrea Cassell, PACAC

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Past PACAC Presidents 1960 Samuel L. Clauser, Conestoga High School (partial term) 1960–61 Donald U. Noblett, Lafayette College 1961–62 D. Clark Carmean, Lebanon Valley College 1962–63 C.O. Williams, The Pennsylvania State University 1963–64 Kenneth J. Wenger, Carnegie Mellon University 1964–65 Bruce A. Westerdahl, Franklin and Marshall College 1965–66 Gerald L. Robinson, University of Pennsylvania 1966–67 Robert Cunningham, Cheltenham Township High School 1967–68 T. Sherman Stanford, The Pennsylvania State University 1968–69 Mary E. Gundel, Central Dauphin High School 1969–70 John H. Moser, Grove City College 1970–71 William H. Lee, Moon Senior High School 1971–72 Peggy Donaldson, Chatham College 1972–73 Thomas M. Woodward Jr., Haverford School 1973–74 William F. Elliott, Carnegie Mellon University

1987–88 Rita Reichert, Conestoga High School 1988–89 William H. Nunn, University of Pittsburgh 1989–91 Jacob Dresden, William Penn Charter School 1991–92 Naomi Kuziemski, Philadelphia High School for Girls 1992–93 Michael Steidel, Carnegie Mellon University 1993–94 Bryan Seese, Milton Hershey School 1994–95 Stephen R. Merritt, Villanova University 1995–96 Patricia Tamborello, Plymouth Whitemarsh High School 1996–97 Rebecca H. Bowlby, Cheltenham Township High School 1997–98 Fran Cubberley, Delaware County Community College 1998–99 Patricia Rambo, Springfield High School 1999–00 Merris Harvey, Millersville University 2000–01 K. Scott Carter, Sewickley Academy 2001–02 Sue Thomas, Ursinus College 2002–03 Francine Block, American College Admissions Consultants 2003–04 Greg Eichhorn, Albright College 2004–05 Bill McClintick, Mercersburg Academy 2005–06 Chuck Bachman, Lafayette College

1974–75 Emily R. Kleintop, Louis E. Dieruff High School

2006–07 Thomas Butler, CORE Philly Scholarship Program

1975–76 Delwin K. Gustafson, Gettysburg College

2007–08 Ellen O’Neill Deitrich , The Shipley School

1976–77 Sister Jean Boggs, Seton Hill College

2008–09 Thomas Hassett, Gannon University

1977–78 Sarah S. Heckscher, Springside School

2009–10 Karen Mason, Germantown Academy

1978–79 Richard W. Haines, Lafayette College

2010–11 Deborah Little, The Pennsylvania State University

1979–80 William F. Yarwood, North Penn High School 1980–81 Richard A. Stewart, Allegheny College 1981–82 Barbara L. Woodward, The Agnes Irwin School 1982–83 R. Russell Shunk, Dickinson College 1983–84 Lois R. Fritsche, Great Valley High School 1984–85 Gayle Kreider Pollock, Allegheny College 1985–86 E. Alexander Howson, Shady Side Academy

2011–12 Ginny Johnson, Phoenixville Area High School 2012–13 Jason Nevinger, Carnegie Mellon University 2013–14 Kevin McIntyre, Rosemont College 2014–15 Ian Harkness, Gettysburg College 2015–16 Misty Whelan, Conestoga High School 2016–17 Edwin Wright, Lebanon Valley College 2017–18 Tim Gallen, Solebury School

1986–87 Tom L. Cooper, Bloomsburg University

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PACAC Awards PACAC believes in recognizing the efforts of their volunteer members through a peer nomination process. Every spring, nominations are solicited for a variety of professional awards. The awards are then given at our Annual Conference during the Gustafson Award Dinner.

The Delwin K. Gustafson Recognition Award is given to a member for dedicated service to students, the profession and PACAC. It is the highest award given by the Association and is usually awarded to a member who has given substantial and continuous service.

2018 Steven Bell, Upper Darby High School 2017 Gary Johnson, Temple University 2016 Thomas Butler, Philadelphia Prep Roundtable 2015 Ellen Deitrich, The Shipley School 2014 Thomas Hassett, La Roche College 2013 Joanna Schultz, The Ellis School 2012 Chuck Bachman, Lafayette College 2011 Francine Block, American College Admission Consultants 2010 Bill McClintick, Mercersburg Academy 2009 Sue Thomas, Ursinus College 2008 Greg Eichhorn, Albright College 2007 Fran Cubberley, Delaware County Community College 2006 Pat Tamborello, Plymouth Whitemarsh High School 2005 Merris Harvey, Millersville University 2004 Geoffrey Harford, The Pennsylvania State University 2003 Stephen R. Merritt, Villanova University 2002 Rebecca Harding Bowlby, Drexel University 2001 Patricia Rambo, Springfield High School 2000 Lynne Martin, Lynne H. Martin Associates

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1999 Michael Steidel, Carnegie Mellon University 1998 Naomi Kuziemski, Philadelphia High School for Girls 1997 Bryan Seese, Milton Hershey School 1996 William Yarwood, Conestoga High School 1995 Rita Reichert, Conestoga High School 1994 Alex Howson, Shady Side Academy 1994 Gayle Pollock, Allegheny College 1993 Sally Risberg, Great Valley High School 1992 Delwin K. Gustafson, Gettysburg College 1991 Jacob Dresden, William Penn Charter School 1990 James E. Cavalier, Sewickley Academy 1989 R. Russell Shunk, Dickinson College 1988 Sara J. Caum, Central Dauphin High School 1987 John Muir, Episcopal Academy 1986 William F. Elliott, Carnegie Mellon University 1985 Richard Haines, Lafayette College 1984 Richard A. Stewart, Allegheny College 1983 Sarah Heckscher, Springside School 1982 Franklin Carr, Upper St. Clair High School

PACAC Awards The Gary M. Kelsey Human Relations Award is awarded to an organization, a secondary school or college counselor who makes outstanding and voluntary contributions for the betterment of the community and students, particularly those who advance the human dignity of minorities and/or the disadvantaged.

2018 Tasha Peacock, University of Pittsburgh 2017 Jamika Williams, The Pennsylvania State University 2016 Dana Martin, Mastery Charter School – Lenfest Campus 2014 Monica Lacey, Reading Senior High School 2013 Ian Harkness, Gettysburg College 2012 Jenneen Flamer, Norristown High School 2011 Candace Powell Kinard, Philadelphia Education Fund – College Access Program 2010 Wayne Whitaker, Bloomsburg University 2009 Michael Phillips, The Pennsylvania State University 2008 Gerald Flynn, The School District of Philadelphia 2007 Charles “Chuck” Woodard, Kutztown University 2006 Veronica Blaine, PHEAA 2005 Beverly Tedesco, Simon Gratz High School 2004 Jeff Jones, Kutztown University 2002 Thomas Butler, School District of Philadelphia 2001 Norma Jean Rogers, Reading High School 2000 Michael Gaynor, Villanova University 1998 Gloria Jefferson, Farrell High School 1997 Barbara Thompson, The Pennsylvania State University, Harrisburg Recruitment Center 1996 David Sanchez, Harrisburg High School The PACAC Partner in Education Award was created in 1998 to enhance awareness about our association by recognizing someone outside the membership for outstanding contribution to, and support of, post-secondary education. This award represents the collaborative spirit needed to foster a commitment to educational equity and access for all.

2018 Senator Andrew Dinniman, Pennsylvania State Senate Julie Cerrito, School Counseling Program at the University of Scranton 2016 Phil McCaffrey & David Cerniglia, 3RPrep 2015 Kim McCurdy, PHEAA 2014 Robert Freund, College Advising Corps 2013 The Pennsylvania Association of Catholic College Admission Officers 2011 Ron Cowell, The Education Policy and Leadership Center 2010 Dr. Lori Shorr, PhillyGoes2College 2008 Lisa Nutter, Philadelphia Academies 2006 Dr. Ken Hartman, National Technology Institute for School Counselors and NBC 10 Philadelphia 2005 The Lenfest Foundation 2003 Philadelphia Futures 2002 NEED — Negro Educational Emergency Drive 2001 PSCA PA School Counselors Association 2000 PHEAA PA Higher Education Assistance Agency 1999 PASFAA PA Association of Student Financial Aid Administrators 1998 The Honorable Chaka Fattah, Congressman (PA-02)

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PACAC Awards The James McKeever Promising Professional Award was established by the Executive Committee of PACAC in memory of James McKeever of Mercyhurst College who died of cancer in 1995 at age 27. McKeever was an active member of PACAC. Given as a means of recognizing and encouraging contributions by secondary or post-secondary members early in their careers, nominees must have demonstrated both outstanding job performance and meaningful professional services beyond their institutions.

2018 2017

2016

2015

2014 2013

2012 2011

2010

2009 2008

2007

2006 2005 2004

2003

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Adam Kauffman, University of Pittsburgh Sandra Vasquez, Cabrini University Marissa Bowlby, Spring-Ford High School David DeBor, Carnegie Mellon University Jake Kohler, Ursinus College Valerie Martin, Gettysburg College Heather Nicotra, LaRoche College Taylor Miller, Albright College John Solewin, Cabrini College Miles Smith, Wilson College Rachel Dingman, Allegheny College Ryan Gillon, La Salle University Samantha Pitcher, Saint Joseph’s University Meg Ryan, Carnegie Mellon University Mike Goebel, Gannon University Ryan Mignone, Goldey-Beacom College Justin Mohney, Carnegie Mellon University Shannan Smith, Widener University Melanie Holodynsky, Temple University Laura Jacobs, Allegheny College Kate Rickards, Temple University Maria Caggiano, Marywood University Laura Fahy, Kutztown University Adrianne Greth, Temple University Loren Morgan, Albright College Lauren Smarkanic, Moravian College Jennifer Birkenmeier, Immaculata University Ian Harkness, Gettysburg College Bryn Johnson, Immaculata University Amanda Modar, The Pennsylvania State University Justin Holmes, Lafayette College Kathryn Adams, Albright College Katie Gerst, Temple University Stacey Gluc, King’s College Heather Lazzini, Robert Morris University Jennifer Spirer, Allegheny College David Weisbord, Susquehanna University Jennifer Keegan, Chatham College Mitchell Murtha, Northampton Community College Jaclyn Zimmerman, Elizabethtown College

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2002

2001 2000

1998

1997

1996

1995

1994

1993

David Kaiser, Temple University Ian Sladen, Drexel University Eric Szentesy, Drexel University Chris Boehm, Albright College Pia Houseal Alport, Ursinus College Tricia Uber, Drexel University Karin West, Temple University Laurel Williams, University of Pennsylvania Betty Brown, Delaware County Community College Molly Leese, Gettysburg College Karl Liedtka, Lebanon High School Melissa Little Plotkin, York College Kenny Perry, College Access Center Misty Lang Whelan, Cheltenham High School Grace Bruno, Mercyhurst College Jennifer Hendricks, Albright College Karen Tafaraolo, Pennsylvania School of Art and Design Ed Wright, West Chester University Tara Dzmitrizk, Thomas Jefferson University Greg Eichhorn, Albright College Tom Morris, The University of the Arts Christine Wells, Springfield High School Kim Atchison, Wharton School of Business Kent Barnds, Elizabethtown College Hope Lentine, Neumann College Kathryn Bagnell, Gwynedd Mercy College Yvette Dennise, The Pennsylvania State University Karen Evans, Milton Hershey School Greg Goldsmith, Swarthmore College Carolyn Nelson, Gwynedd Mercy College

PACAC Awards The William R. McClintick, Jr. Service Award was established by the Executive Committee of PACAC as a means of recognizing a person with 10 to 25 years of experience who has dedicated significant service to the college counseling profession and to PACAC. Like Bill, the recipient is someone who has demonstrated unwavering loyalty to the profession, leadership to our association, and who will continue to work on behalf of students to ensure access to post-secondary education.

2018 Loren Gordon, Central Catholic High School Sarah Lasoff, Kingswood Oxford 2017 Josh Ditsky, Berks Catholic High School 2016 Mary Smith, Gettysburg College 2015 Justin Ledesma, Villanova University 2014 Ed Wright, Widener University

2012 Chris Boehm, Albright College 2011 Darryl Jones, Gettysburg College 2010 Craig Dodson, La Salle University 2009 Jason Nevinger, Carnegie Mellon University 2008 William R. McClintick, Jr., Mercersburg Academy

2013 Misty Whelan, Conestoga High School

PACAC Speakers Bureau The PACAC Speakers Bureau is a listing of recommended PACAC speakers who can provide presentations and workshops on a variety of topics related to the college admission process. If your school or organization is looking to plan a college information night or needs a presenter for an in-service day, use this list to find resources. Log into your member account at pacac.org to see the list and contact potential speakers.

To receive an application to join the list or for any questions, email PACACSpeakers@gmail.com.

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History of PACAC/PASSCAC 1954—First Admission Officers Invitational Conference at Cedar Crest College; 15 Liberal Arts Colleges were invited and 14 represented. Mary Rose McWilliams from Cedar Crest and Ben James from Dickinson College were the primary movers.

1957—First annual conference of Admission Officers and High School Guidance Counselors at The Pennsylvania State University. This was also the year of the first conference of the Pennsylvania School Counselors Association (PSCA).

1960—Fourth Annual Conference of Admission Officers and High Schools Counselors held in Hershey as part of the 50th Anniversary of the Milton Hershey School. At this conference, NACAC members decided to form a Pennsylvania Chapter (Pennsylvania Association of College Admission Counselors—PACAC).

1960—First President, Samuel L. Clauser of Conestoga High School, followed by Donald U. Noblett of Lafayette College, who served the first full-year term, 1960-61.

1964—Eighth and final “Penn State Conference.” Action was taken to have the Pennsylvania chapter assume responsibility for the annual June conference. This conference was designated as the first-ever Pennsylvania College Admission Counselors (PACAC) conference.

1968—Brother F. Christopher, La Salle University, elected president of NACAC. 1971—First Emeritus memberships granted to C.O. Williams and John H. Schrack.

1973—First Summer Institute held for admission officers.

1978—First Summer Institute for admission officers and guidance counselors held at Bucknell University under the leadership of Sarah Heckscher, Springside School.

1980—Delwin K. Gustafson, Gettysburg College, 1975-76 PACAC President, elected President of NACAC. 1981—PACAC hosted the NACAC Conference in Philadelphia.

1982—The PACAC Recognition Award, PACAC’s highest honor, is established.

1985—PACAC, Pennsylvania Association of College Admission Counselors, Inc. became incorporated in the state of Pennsylvania.

1988—Rusty Shunk, Dickinson College, 1982-83 PACAC President, elected President of NACAC. 1990-Amendment passed at annual conference to change name of Association to the Pennsylvania Association of Secondary School and College Admission Counselors (PASSCAC) by unanimous vote.

1993—PASSCAC hosted the NACAC conference in Pittsburgh.

1994—Marion Piersol hired as first Executive Secretary of Association.

1998—PASSCAC website went live.

1998—The Partner in Education Award was created to enhance awareness about our Association by recognizing someone outside the membership for outstanding contribution to, and support of, post-secondary education.

1999—Laura Klimitas hired as the Executive Secretary to succeed Marion Piersol.

2000—Amendment passed at NACAC Conference to change name of Association back to Pennsylvania Association for College Admission Counseling (PACAC) by unanimous vote, which went into effect June 19, 2001 at close of the annual conference.

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History of PACAC/PASSCAC 2000—Recognition Award, established in 1982, is named for Delwin K. Gustafson.

2001—Position of Executive Secretary changed to Executive Assistant.

2003—40th Annual Conference—“Celebrate our Journey: 1963 to 2003; Yesterday, Today and Tomorrow.”

2005—Maria DeCrosta hired as the Executive Assistant to succeed Laura Klimitas.

2006—PACAC hosted NACAC Conference in Pittsburgh which was chaired by Alex Howson of Carnegie Mellon University and Becky Bowlby of Immaculata University.

2008—The Human Relations Award, established in 1995, is named for Gary M. Kelsey.

2008—The William R. McClintick Jr. Service Award was created to recognize a person with 10 to 25 years of experience who has dedicated significant service to the college counseling profession and to PACAC. 2009-Bill McClintick, Mercersburg Academy, 2004-05 PACAC President, elected president of NACAC. 2010—Andrea Cassell was hired as the Executive Assistant to succeed Maria DeCrosta.

2010—PACAC celebrates its 50th Anniversary.

2013—50th Annual PACAC Conference was celebrated at Seven Springs with a Golden Gala.

2017—40th Annual Summer Institute held at Bucknell University

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Special Thanks to our Raffle Donors PACAC would like to thank all of the individuals, schools and organizations who donated items for our raffles this year. Your generosity is greatly appreciated!

Proceeds from this year’s raffle will be dedicated to the Gustafson Fund. The monies from our raffle donations not only help provide access to higher education for students, but it will also fund professional development opportunities for the people who work with students transitioning to college throughout Pennsylvania. Prizes and drawings will be given away throughout the conference. Remember, you must be present to win!

DONORS The Academy of Natural Sciences of Drexel University Adventure Aquarium Adventure Sports Altoona Curve American Shakespeare Center The Andy Warhol Museum Barbara Conner Binghamton University Brickyard Brewing Company Carnegie Museum of Natural History Carnegie Science Center Cherry Crest Adventure Farm Chick-Fil-A Church Brew Works Classic Car Wash Crayola Experience Delgrosso Amusement Park Denny’s Erica Gross Erin Davidson Kellogg Everything Tea Frederick Keys Frontier Culture Museum General Mills Gettysburg College Harrisburg Senators Baseball Hershey Gardens The Hill School James Monroe’s Highland

Juniata College Longwood Gardens Luray Caverns Maiolatesi Wine Cellars Martin’s Altoona Martin’s Duncansville Meghin Pettenati Method Test Prep National Constitution Center PA Trolley Museum PACAC Conference Planning Committee PACAC Past Presidents Pittsburgh Steelers Pittsburgh Zoo & PPG Aquarium Philly Area Independent Counselors Association Pittsburgh Pirates Potomac Nationals Reading Phils Revolution Prep Sgt. Peppers, Hot Sauces, Etc. Sheetz Starbucks Tanger Outlets Target Tröegs Independent Brewing Turkey Hill Experience Washington Wild Things Wilkes-Barre/Scranton Penguins White Tail Resort

The Pennsylvania Association of Catholic College Admission Officers and its 26 member schools wish to thank everyone for their toiletry donations.

Please turn your contributions in at the Raffles Table

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Visit Our Exhibitors SUNDAY, JUNE 23 2:00pm – 4:30pm 6:00pm - 7:00pm*

MONDAY, JUNE 24 TUESDAY, JUNE 25 8:30am – 10:00am 8:30am – 11:00am 11:00am – 1:15pm

2:45pm – 4:30pm *Reception

ACT | NRCCUA is an educational data science & research organization serving over 1,900 higher ed institutions. Through Encoura’s Data Lab, the company combines data science, advanced analytics, research, & predictive modeling so institutions can meet their enrollment goals & improve student success & outcomes.

Campus Sonar is your expert social listening partner. We empower colleges and universities to analyze conversations that matter, seize engagement opportunities, and develop data-informed strategies to meet your institution’s goals. We draw on thought leadership, higher education expertise, and modern technologies to provide actionable insights and ignite campus strategy. We have flexible, project-based services that fulfill short-term needs or ongoing partnership services that provide lasting value, and expert analysts provide strategy and guidance. Contact us at info@campussonar.com for a Free Social Listening Snapshot or sign up for Brain Waves, our monthly newsletter dedicated to social listening in higher education at info.campussonar.com/subscribe.

Cappex helps colleges grow and shape enrollment by digitally marketing to targeted student segments, surfacing genuine student leads, and facilitating connections of mutual interest. Every year, more than a million college-bound students rely on Cappex to navigate through the complexity of the college admissions process to get to the school that’s right for them. Our students find their best college, while our partners fill their seats with the right students.

www.pacac.org

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Visit Our Exhibitors SUNDAY, JUNE 23 2:00pm – 4:30pm 6:00pm - 7:00pm*

MONDAY, JUNE 24 TUESDAY, JUNE 25 8:30am – 10:00am 8:30am – 11:00am 11:00am – 1:15pm

2:45pm – 4:30pm *Reception

Capture Higher Ed is the world’s best at using big data and cutting-edge technology to attract, engage, and recruit mission-fit students. Capture maximizes engagement at the most influential times, delivering a better ROI to its partners. Capture’s technology provides highly customizable, on-demand data, to easily measure outcomes in real time.

Carnegie Dartlet is the only communications firm that generates unprecedented human connection through psychometric marketing and team integration. We are leaders and innovators in higher education marketing, offering groundbreaking services in the areas of research, strategy, creative, digital, lead generation, and team building to create clarity and connection inside and outside of institutions.

At Citizens Bank, we know choosing a college is huge decision. We’re here to provide students and parents with more than just information on how to pay for it, but how to financially select the school that’s right for them. We recognize that when it comes time to apply for financial aid, many aren’t familiar with the process. College Bound Citizens goal is to create early awareness to help students make informed decisions when it comes to funding college. Check out our online resources, like the award letter comparison tool and tips on the FAFSA. Got questions? Ask us. www.citizensbank.com/collegeboundcitizens.

College Bound Selection Service (CBSS) is one of the leading providers of full-profile student search data in the country for college admissions recruitment and outreach. CBSS provides highly effective and responsive student data to many of the private and public universities and colleges, as well as agencies across the nation with student prospects ranging from 7th grade to 12th grade. In addition to high school data, CBSS also provides prospects for Transfer, non-traditional (adult learner/grad-level) student data, as well as Active Duty Military/Veteran prospects interested in higher education. CBSS also provides IP-targeted digital display ads to provide lift when used with concurrent direct mail and email outreach campaigns. For more information or for a no-cost count, contact us at 816.318-4441 or contact@ cbssearch.net

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Visit Our Exhibitors SUNDAY, JUNE 23 2:00pm – 4:30pm 6:00pm - 7:00pm*

MONDAY, JUNE 24 TUESDAY, JUNE 25 8:30am – 10:00am 8:30am – 11:00am 11:00am – 1:15pm

2:45pm – 4:30pm *Reception

A leader in education technology, Hobsons helps more than 15 million students to identify their strengths, explore careers, match to best-fit educational opportunities, create academic plans, and reach their education and life goals. More than 13,000 K-12 and higher education institutions partner with Hobsons and leverage our expertise and our solutions -- Naviance, Intersect, and Starfish -- to improve college and career readiness, college recruiting and admissions, and higher education student success to support millions of students.

Inkwiry delivers financial education, career planning, and financial life planning in a revolutionary, easy-to-use online platform built for students. Courses allow students to build financial literacy skills and an actionable plan to finance higher education and transition into a career with confidence.

Inkwiry’s innovative learning platform has lower overhead costs than traditional courses while providing personalized learning to motivate, guide and empower students towards achieving better outcomes.

The IB offers an education for students from age 3 to 19, comprising of four programmes that focus on teaching students to think critically and independently, and how to inquire with care and logic. The IB prepares students to succeed in a world where facts and fiction merge in the news, and where asking the right questions is a crucial skill that will allow them to flourish long after they’ve left our programmes.

Kaplan Test Prep helps students reach their admission goals through test preparation. Throughout Pennsylvania we offer an array of options for students and schools. The secondary schools we partner with in Pennsylvania find value in the quality of our curriculum and instructors, the options we have for families of all income levels, and the expertise we provide in college admissions testing.

www.pacac.org

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Visit Our Exhibitors SUNDAY, JUNE 23 2:00pm – 4:30pm 6:00pm - 7:00pm*

MONDAY, JUNE 24 TUESDAY, JUNE 25 8:30am – 10:00am 8:30am – 11:00am 11:00am – 1:15pm

2:45pm – 4:30pm *Reception

Method Test Prep works with over 1,200 schools nationwide to prepare students for the ACT and SAT. We would love to partner with you to help your students achieve their college goals.

Founded in 1987, The Parish Group is a team of detail-oriented creative and analytical admissions professionals who love the idea of uniting schools with their best-fit students. All of our services are modular so you can enjoy having an all-in-one firm or use exactly the marketing elements that fit you best. Research, Branding, Strategic Search, Digital Campaigns, Web Development, Fulfillment, Email Communications, Publication Design, Social Media Consulting, Communications Auditing, Photography and Video Together We Do BIG Things!

For more than 160 years, we have been committed to providing our clients with great service and powerful financial expertise to help them meet their financial goals. We are proud of our long standing history of supporting not only our customers but also our communities, employees and shareholders. PNC is committed to making business decisions that positively impact our communities. This is critical, as we recognize that we only are as strong as our communities.

For more than 35 years, students and their families have trusted The Princeton Review to help them get into their dream schools. Our mission is to provide personalized, innovative, best-in-class private tutoring, test prep, and admission products and services to help students knock down barriers and achieve their academic goals. We are solely on the side of the students, we are not affiliated with any of the test developers.

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Visit Our Exhibitors SUNDAY, JUNE 23 2:00pm – 4:30pm 6:00pm - 7:00pm*

MONDAY, JUNE 24 TUESDAY, JUNE 25 8:30am – 10:00am 8:30am – 11:00am 11:00am – 1:15pm

2:45pm – 4:30pm *Reception

Since 2006, we’ve been helping colleges create campus visit experiences that strategically align with key enrollment targets.

Since 2002, Revolution Prep has helped over 1 million families to reach their goals for test prep and academic success. With a pedagogy based on years of research, and the only faculty of full-time, professional tutors, our sole focus is on providing families with the perfect tutor to build confidence.

We’re Here to Make Colleges And Universities Successful And Vibrant Through Inspired And Relevant Engagement. For more than 40 years, colleges and nonprofit organizations have turned to Ruffalo Noel Levitz (RNL) to enroll the students they want, help more students graduate and succeed, and build lifelong relationships with donors. Our mission is to make colleges, universities, and nonprofits successful and vibrant with inspired and relevant engagement with our team of experts.

Sallie Mae’s mission is to be a trusted financial partner helping Americans reach their potential. We make the dream of higher education a reality by helping families save, plan and pay responsibly for college.

We connect high school students with similar college students to talk about the campus culture at a specific college over video chat. Our service enables high school students to see what schools are really like and decide which college is the best fit for them.

www.pacac.org

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Visit Our Exhibitors SUNDAY, JUNE 23 2:00pm – 4:30pm 6:00pm - 7:00pm*

MONDAY, JUNE 24 TUESDAY, JUNE 25 8:30am – 10:00am 8:30am – 11:00am 11:00am – 1:15pm

2:45pm – 4:30pm *Reception

The Self-Reported Academic Record (SRAR, SSAR in Florida) powered by ScarletCS is a product suite designed specifically for higher education institutions seeking to streamline their admissions process. ,With the SRAR/SSAR, colleges and universities process applications faster and render decisions earlier.

Academic records are loaded automatically into the colleges current student information system (SIS) or CRM for efficient application review and records management. Benefits of the SRAR include: Higher application completion rates, Automatic, custom GPAs and associated unit counts, Expedite application and scholarship review, 100% matching of SRAR to application, Labor savings from efficiencies can be allocated to strategic priorities. Related, fully integrated products include: Application for Admission, K-12 Pre-College Directory and MyCollegeFuture Student Portal, STARS Predicted College GPA/Admissions Index, STARS Fast Track Admissions, and Preliminary Transfer Credit Evaluations. College Partners benefiting from our services include U. Florida, Florida State, Pitt, Penn State, Rutgers, U. Minnesota Twin Cities, U. Minnesota Morris, U. Minnesota Duluth, Florida Gulf Coast, Florida Atlantic, Flagler, New College of Florida, U. North Florida, Florida Polytechnic, UC San Diego, Princeton PUPP, and Princeton AI4ALL. For more information, or to schedule a demo, visit www.ScarletCS.com. Built for admissions, by admissions.

School Guide Publications, since 1935, in print and online, provides admission directors with qualified student inquiries through its printed publications and websites. More than 1 million copies are distributed each year. Websites attract more than 1 million visitors each year.

Spark451 is an enrollment strategy, marketing and technology firm that achieves measurable results for our higher education partners. We integrate a multitude of communication channels and digital platforms for effective recruitment, advertising, and media. Element451, our admissions marketing technology and CRM platform, empowers the personalization and automation of admissions communications and processes.

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www.pacac.org

Visit Our Exhibitors SUNDAY, JUNE 23 2:00pm – 4:30pm 6:00pm - 7:00pm*

MONDAY, JUNE 24 TUESDAY, JUNE 25 8:30am – 10:00am 8:30am – 11:00am 11:00am – 1:15pm

2:45pm – 4:30pm *Reception

StriveScan. Student Scanning for College Fairs. NEW FOR THIS FALL: PACAC is partnering with StriveScan to offer student scanning at all of PACAC’s college fairs. StriveScan is trusted by +1,500 colleges worldwide and is the exclusive provider of student scanning these NACAC affiliates: New England (NEACAC), New Jersey (NJACAC), Pennsylvania (PACAC), Indiana (IACAC), Illinois (IACAC), Missouri (MOACAC), Great Plains (GPACAC), Rocky Mountain (RMACAC), Pacific Northwest (PNACAC), Western (WACAC), and Hawaii (HACAC) ACACs. We also work with individual high schools, community-based organizations, and other organizers of college and university events across the United States and in over 40 countries globally.

Additionally, we provide scanning for organizations, university tours, and boarding schools in partnership with the Colleges That Change Lives (CTCL), Council of International Schools (CIS), and Linden University Tours and Boarding School Expos. Students register via their own phones and a barcode will be texted and emailed to them immediately. Colleges can download the StriveScan app to scan student phones and get access to their information instantly. Learn more at www.strivescan.com or email dan@strivescan.com.

A top-ranked school of education in an urban, public university setting, the College of Education at Temple University is a leader in education research and preparing accomplished educators. With 65 full-time faculty and just under 2,100 students, the College is recognized for its social justice mission, innovative research, and collective impact at a local, regional, and national level.

www.pacac.org

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Professional Development Summer 2019 SUMMER INSTITUTE • July 15–17, 2019 at Bucknell University Target audience: New admission professionals and secondary school counselors of all experience levels Cost: • College Admission Counselors: $500 for PACAC members • $525 for PACAC non-members • Secondary School Counselors: $400 for PACAC members • $425 for PACAC non-members • Price includes housing, meals, and program materials.

SI Dean Jeremy Branch, jrb981@psu.edu, 610-892-1202 SI Director Michelle O’Donnell, odonnellm@lancastercountryday.org, 717-392-2916 The PACAC Summer Institute is an intensive, collaborative, three-day workshop designed to introduce new admission professionals and secondary school counselors to the many responsibilities in higher education.

Sessions will include counseling for a good match, travel planning, financial aid, current trends in college admission, hot topics and challenges, working with diverse student populations, and many other interesting discussions. This is also the perfect opportunity to learn from those on the other side of the desk and to network with colleagues in the profession!

AUGUST ADMISSION WORKSHOP • August 16, 2019 at Franklin & Marshall College Target Audience: New admission professionals (less than one year of experience) Cost: • College Admission Counselors: $115 for PACAC members • $150 for non-members • Price includes lunch and workshop.

Coordinator: Lauren Alizio, Gettysburg College, lalizio@gettysburg.edu The August Admission Workshop will introduce recent hires with less than one year of experience to the exciting world of college admission. Participants will engage in hot topic discussions around admissions travel, the admissions cycle, building relationships and networking, effective communication, and much more!

SUPPORT STAFF WORKSHOP • August 16, 2019 at Franklin & Marshall College Target Audience: Support Staff from the college and secondary sides of the desk Cost: • $50 for all participants, which includes lunch and workshop materials Coordinator: Lauren Alizio, Gettysburg College, lalizio@gettysburg.edu Support staff are vital to the successful operation of any secondary school or college admission office.

PACAC is once again offering this great and unique professional development opportunity. The workshop will run concurrently with the PACAC August Admission Workshop so that co-workers can attend and travel together. Don’t miss this wonderful opportunity for support staff to take advantage of field-specific professional development.

Stay tuned to the PACAC website — www.PACAC.org — for the Fall 2019 and Spring 2020 Professional Development Programming lineup.

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PACAC’s Regional College Fairs 2019–2020 Day

Date

Time

Event Name

Location

Tuesday

09/03/2019

7:00-9:00 pm

PACAC Hershey Area Regional College Fair

Thursday

09/26/2019

6:30-8:00 pm

PACAC Delaware County Regional College Fair

Wednesday

10/02/2019

6:00-7:30 pm

PACAC Berks County Regional College Fair

Albright College

Thursday

10/03/2019

6:00-8:00 pm

PACAC Bucks County Regional College Fair

Bucks County Community College

Thursday

10/10/2019

6:00-8:00 pm

PACAC Montgomery County Regional College Fair

North Penn High School

Monday

10/14/2019

6:00-8:00 pm

PACAC York County Regional College Fair

York College

Tuesday

10/15/2019

6:00-7:30 pm

PACAC Northampton County Regional College Fair

Northampton Community College

Thursday

03/05/2020

8:30-11:00 am

PACAC Lancaster County Regional College Fair

Thaddeus Stevens College

Monday

03/23/2020

TBD

PACAC Main Line Valley Forge College Fair

Valley Forge Casino & Resort

Monday

04/27/2020

8:30-11:30 am and 6:00-7:30 pm

PACAC Northeast Regional College Fair

King’s College

Tuesday

05/12/2020

6:30-8:00 pm

PACAC Northwest Regional College Fair

Allegheny College

Thursday

05/21/2020

6:30-9:00 pm

PACAC Main Line Villanova College Fair

Villanova University

Hershey Lodge & Convention Center Penn State University Brandywine Campus

PACAC COLLEGE FAIR LIST Each year, PACAC puts together a comprehensive list of college fairs that take place throughout the Commonwealth of Pennsylvania. This list can be found on the College Fairs section of pacac.org under “PA College Fair List.”

We encourage organizers to avoid Regional College Fair times and National/Religious holidays.

We also encourage organizers to choose a date that does not conflict with another program to ensure that you get the most participation from colleges and students. While we may give suggestions for the best time to have your fair, given the dates of other events in your area, being on this list does not make you a PACAC- sponsored fair. If you have specific questions or concerns, please contact one of our College Fair List Coordinators: Barbara Condrate Jeremy Miller

condrate@alfred.edu JRMiller@ship.edu

www.pacac.org

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2019 Conference Planning Committee David Adams, Widener University Cortnie Amelotte, York College of PA Jesse Bosco, Monmouth University Brandy Brady, Shippensburg university Pamela Brutto, University of Alabama Nikki Buchanan, Salesianum School Andrea Cassell, PACAC Barbara Conner, Foxcroft School Erin Davidson Kellogg, Perkiomen School Mary Davis, Jefferson University Beth Davis, Temple University Brittany DeHaven, Juniata College Ellen O’Neill Deitrich, The Hill School Jake Doll, York Country Day School Becky Doutrich, Hempfield High School Maria Dressler, Yeshivah of Flatbush Candice Duckworth, University of Vermont John Ettore, Neumann University Daniel Freed, Gwynedd Mercy University Liz Frosini, Wyoming Seminary Amy Gillespie, Hill Top Preparatory School Ryan Gillon, Villanova University Brittany Grason, Ursinus College Hillen Grason Jr, Franklin & Marshall College Katie Gray, Kennedy Catholic High School Tim Hahn, Kutztown University Sheri Harper, Penn State University Rachel Hartz, Marywood University Molly Henderson, Alderson Broaddus University Katie Jordan, Allegheny College

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Chris LaTempa, Malvern Preparatory School Leanne LeGendre, Upper Perkiomen High School Joe Luna, Shippensburg University Ashley McManus, York College of PA Taylor Miller, Saint Joseph’s University Jeremy Miller, Shippensburg University Adam Moore, Elizabethtown University Amber Moore, Delaware County Community College Kate Moran, Elmira College Brion Morro, Assumption College Shaqueline Oberdoerster, Allegheny College Justin Ossont, Lycoming College Amanda Osterline, Albright College Meghin Pettenati, Mount Aloysius College Lisa Prescott, university of Delaware Andre Richburg, PACAC Karen Rubican, Cannon-McMillan High School Megan Schroeder, Northampton Community College Steph Shandra, MMI Preparatory School Annie Skrabak, Elizabethtown College Mary Smith, Gettysburg College Melissa Sobek, St. Vincent College Chloe Strickland, Cristo Rey Philadelphia High School Caitlin Sweeney, Lock Haven University Patricia Tamborello, Road to Higher Education Baron Vanderburg, Kutztown University

Past Conference Planning Committee Chairs 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 2014 2015 2016 2017 2018

Becky Bowlby, Seven Springs Mountain Resort Becky Bowlby, Seven Springs Mountain Resort Tom Morris, Hershey Lodge & Convention Center Tom Morris, Seven Springs Mountain Resort Steve Fisher, Seven Springs Mountain Resort Steve Fisher, Seven Springs Mountain Resort Becky Bowlby, Lancaster Host Becky Bowlby and Alex Howson, Seven Springs Mountain Resort Becky Bowlby and Alex Howson, Seven Springs Mountain Resort Susan Kassab, Seven Springs Mountain Resort Eric Szentesy, Hershey Lodge & Convention Center Jason Nevinger, Seven Springs Mountain Resort Don Sharples, Hershey Lodge & Convention Center Anne Marie Ferriere, Seven Springs Mountain Resort Abby Parrish Moser, Harrisburg Marriott Brion Morro, Split Rock Lodge Justin Ledesma, Seven Springs Mountain Resort Erin Dickerson Glover, The Penn Stater Hotel & Conference Center Melanie Holodynsky Parsons, Seven Springs Mountain Resort Dave Antoniewicz, Lancaster Marriott at Penn Square Sarah Smith, Seven Springs Mountain Resort Sarah Lasoff, Hershey Lodge & Convention Center Ryan Gillon, Seven Springs Mountain Resort Mike Goebel, Kalahari Resort & Conference Center

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2020 Save the Date PACAC Friends and Colleagues, On behalf of the Conference Planning Committee, thank you for attending the 56th Annual PACAC Conference at the Hershey Lodge. I hope that your conference experiences inspire you to bring a fresh enthusiasm and new ideas to the great work that you do.

Looking ahead to next year, I invite you to join us for the 2020 PACAC Conference as we return to our beloved Seven Springs Mountain Resort June 21–23, 2020.

In order for the Conference Planning Committee to ensure that next year’s conference is the best it can be, we need to hear from you. Please be sure to complete the online conference survey which will be emailed to you after the close of conference. Your feedback will be taken into consideration as a key component of our planning process. If you would like to see a topic presented next year, session proposals will be accepted this coming fall!

The PACAC Conference would not exist without the dedicated members of the Conference Planning Committee who donate their time and energy to ensuring that your experience is memorable. If you would like to have an active role in planning next year’s conference, we would love to have you join our committee. Please see me at the Get Involved Fair on Tuesday or email me at tmiller1@sju.edu for more information.

I hope to see you all next year at the 2020 PACAC Conference in Seven Springs!

Best, Taylor Miller 2020 Chair, Conference Planning Committee

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www.pacac.org

Hershey Lodge Map

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Notes

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www.pacac.org

PACAC Conference 2019 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3

4 4 4

5 5 5

Comments: Name of Session: Thank you for taking the time to complete this survey.

Drop this into any of the purple boxes in the session rooms for a chance to win a prize!

PACAC Conference 2019 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3 Comments: Name of Session: Thank you for taking the time to complete this survey.

Drop this into any of the purple boxes in the session rooms for a chance to win a prize!

4 4 4

5 5 5

PACAC Conference 2019 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3

4 4 4

5 5 5

Comments: Name of Session: Thank you for taking the time to complete this survey.

Drop this into any of the purple boxes in the session rooms for a chance to win a prize!

PACAC Conference 2019 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3 Comments: Name of Session: Thank you for taking the time to complete this survey.

Drop this into any of the purple boxes in the session rooms for a chance to win a prize!

4 4 4

5 5 5

PACAC Conference 2019 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3

4 4 4

5 5 5

Comments: Name of Session: Thank you for taking the time to complete this survey.

Drop this into any of the purple boxes in the session rooms for a chance to win a prize!

PACAC Conference 2019 • Individual Session Evaluation Please circle your answers: Your current role: o Private College Admission

o Public College Admission

o Independent Counselor

o Secondary School Counselor

o Exhibitor

Years in profession: o 1–3 years o 4–6 years o 7–10 years o 11 years and more Using a scale of 1–5, where 5 is “Strongly Agree” and 1 is “Strongly Disagree” please evaluate the session: This session was valuable to me in my current role.

1 2 3 Overall, the speakers for this session were knowledgable. 1 2 3 The session met or exceeded my expectations.

1 2 3 Comments: Name of Session: Thank you for taking the time to complete this survey.

Drop this into any of the purple boxes in the session rooms for a chance to win a prize!

4 4 4

5 5 5

P.O. Box 859 • Enola, PA 17025 570-472-2710 • www.pacac.org Email: Info@pacac.org LIKE US ON FACEBOOK!