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Shaldor – An Israeli, World-Class Strategy Boutique

Confidential-commercial information – All rights reserved to Shaldor Ltd. This document andConfidential the information included herein may not be transferred or distributed to any party outside of Shufersal, nor copied, duplicated or disclosed, 1 1 Shaldor – World Class nor any use beConsultancy made thereof, except for internal use by Shufersal for the purpose of the proposed joint activity.


• Who We Are • Our Value Proposition • Our Vast Experience • Our Leading Team

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Who We Are

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An Israeli, World-Class Strategy Boutique Vast cross sector experience, mainly with large corporations  Over 150 companies,

most of them industry leaders  Broad range of industries:

Unique skill-set In all aspects of strategic management  Accumulated experience of

more than 600 projects  Key areas of expertise

– High-Tech

– Corporate Strategy

– Defense

– Business-Competitive

– Telecom

Strategy

– Pharmaceuticals – Natural Resources

& Chemistry – Financial Services

– Business Innovation and

Business Development – Organizational Design

A professional advanced organizational system  Over 40 employees  Large team of seasoned leaders  State-of-the art processes in

Talent Recruitment, Professional Development, Knowledge Management  Very fast global deployment in

mastering country-specific and industry-specific knowledge

– Operational Excellence

– Industrial Goods

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Our Professional Identity

Israeli

 Strongly connected to the anchors of

‘Israeli excellence’  Deeply rooted within the Israeli

managerial style and logic. Often more : ̶

Entrepreneurial ̶

Global ̶

Adaptive & flexible ̶

Decisive Confidential Shaldor – World Class Consultancy

World-Class

 Analytical & methodological power

for fast development of new insights  A quality decision-making platform

for top management teams  An “Agent-of-Change”, especially

in transformational situations  Internal professional system

(recruitment, knowledge mgt., work-processes, training, …)

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Best Suited for the Needs of Israeli Companies ●

We specialize in the design of integrative/lateral Corporate Strategies for large complex Israeli corporations

We specialize in the design of ‘local strategies’ ensuring ‘fit’ between the company’s operational model and the Israeli business and consumer environment

Deep intimate understanding of the Israeli regulative frameworks and their impact on ‘structural-competitiveness’

A cost structure which enables, by design, larger engagements (‘doing more for less’) Confidential Shaldor – World Class Consultancy

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Our Value Proposition

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The Shaldor Value-Proposition 

We help our clients to gain considerable competitive-momentum by designing breakthrough-solutions and generating entrepreneurial-moves

We help our clients to become: ‘First-to-Imagine’, ‘Fast-to-Move’ and ‘Lean-in-Race’

In working with us, our clients become better at bridging high-level thinking

with fast operations because they blend more effectively strategic discipline with innovation and entrepreneurship. 

We apply an original, state-of-the-art, strategic framework - Operative Strategy –

which is uniquely geared at boosting innovation and at making the best use of time, speed, maneuvering and initiative 

We leverage our strategic expertise with the strongest industry-knowledge available globally Confidential Shaldor – World Class Consultancy

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Designing Breakthrough Solutions and Generating Entrepreneurial Moves  Establishing long-term vision

Managing Strategy at the Top

 Linking strategy and governance

 Designing the office of the CEO  Managing leadership talent & CEO succession  Running the strategic management process  Linking strategy and market-valuation

First-to-Imagine Setting Strategic Direction

 Sharpening the competitive focus

and edge

Fast-to-Move Deploying Strategic Intents

 Creating new business models

and innovation vehicles

 Defining globalization

models and priorities

 Managing JV’s, M&A’s and Post-

Merger Integration

 Directing non-organic growth

 Aligning the organization

 Developing national public policy

 Upgrading critical capabilities and

 Crafting non-profit strategy Confidential Shaldor – World Class Consultancy

processes  Launching and managing cross-

company initiatives

Lean-to-Race Maximizing the Operational Impact

 Making the delivery-system efficient  Improving customer-service and

customer-experience  Rationalizing the products portfolio  Designing the performance metrics

system  Driving profit-improvement /

turnaround

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Helping Our Clients to Become: ‘First-to-Imagine’, ‘Fast-to-Move’ and ‘Lean-in-Race’ First-to-Imagine

Fast-to-Move

Lean-in-Race

Foresight (More Innovative than Competitors)

Momentum (Ahead of Competitors)

Advantage (Superior to competitor)

 Early and strong introduction

 Achieving a superior offering

 Envisioning the future

landscape

of a new business model:

 Assessing the required

innovative approaches  Choosing a role to be played

in shaping the change

– New set of products/

new interface with existing customers – Transferring existing

products/ interfaces to new customers  Early and strong

development of unique assets and competences Confidential Shaldor – World Class Consultancy

to customers  Achieving a superior

cost structure  Achieving a superior

supplier perception  Maintaining barriers to entry  Achieving sustainability

by “re-investing” high returns generated

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Our Vast Experience - Globalization of Mid-Sized Companies

- Telecom and Electronics - Cleantech and Agrotech

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Projects Across Sectors and Industries... Finance

Retail

Communications

IT & IS

Energy

High Tech

Pharma/Bio Tech

Medical Device

Defense & HLS

Chemisty

Food & Beverages

Textile

Transportation

Natural Resources

Public Sector

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…All Over the World US: Defense US: Shipping US: Pharmaceuticals

Czech Republic: Belgium: IT Air-Cargo

Germany: Medical devices

Romania: Coffee, Construction

Ukraine: Food

UK: Banking, E&P

US: IT

CEE: Health Care

Russia: Retail, Pharmaceutical

Switzerland: Banking

US: Electronics

East Asia: Food services

Spain: Alternative Energy

US: Food & Food Services

US: Healthcare

Brazil: Coffee

Chile: Utilities

India: IT

Guinea: Mining

China: Banking, Transportation

Serbia: Retail

Slovenia: Food Croatia: Coffee

Bosnia: Coffee

Hungary: Active Pharmaceutical Ingredients

India: Energy

S. Africa: Defense

Chile: Pharmaceuticals Confidential Shaldor – World Class Consultancy

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Experience and Expertise in Enabling Successful Globalization of Mid-Sized Companies

Global strategy development

Maintaining the overall strategic framework Selecting the right countries, the right business models, the right sequence Making local markets transparent Reducing entry risks

Local expertise

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Enabling Mid-Sized Companies to Successfully Globalize Recent Challenges We Addressed

“What could be an effective penetration strategy into the Global E&P sector of Natural Resources?” A Strategic Portfolio Mgt. Group of a Large London-Based Family Office

“What could be the global potential of our unique water-treatment technology?” An Innovation-Driven Water-Treatment Company

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“What could be an effective expansion strategy into emerging markets in the Water Utilities and Power Generation sectors?” A Large Holding Company

“What could be the global potential of our unique Clean-Energy technological Solution?” An Innovation-Driven CleanTech VC

“Which developing technologies in the Financial Services sector could we implement globally?” A Large Financial Services Group

“how can we best leverage the emerging SaaS/Cloud technological platforms to expand our market footprint and support growth?” A PLM Software Company

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Experience and Expertise in the Telecommunication and Electronics Industries 44 Clients ,126 Projects Telecommunication Service Providers

Electronics Semiconductors

Hardware FAB

FABless

Packaging

Assembly

IT / Software

Software

Regulation

Capital equipment

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Telecommunication Experience – Selected Projects Service Provider – Business

Strategy for Penetration into New Business (VOIP), 2006 – Alternative for

M&A, 2003 – Creating a

Sustainable Position in the Business Sector, 2002 – Market

Penetration Strategy, 1998 – Strengthening

Distribution Capabilities, 1997 – Market

Positioning, 1997 Confidential Shaldor – World Class Consultancy

Hardware – Strategic

Software – Updating

Alternative and Potential for Company Evolution, 2007 – Strategic Plan for

Growth Development and Profitability, 2006

– Business Strategy

for International Growth, 2002

– –

– Competitive

Business Strategy, 1997

Corporate Strategy Frameworks and developing Cooperate Directions, 2011 Structural reorganization for upgrading Functional Capabilities, 2008 Company Valuation, 2003 Creation of a Unique and Innovative Value Proposition in the Vortals Market, 2002 Successful Launching of the WWN Service, 2000

Regulation – Financial

Feasibility and Regulation Reliefs for FTTH venture, 2011 – Enhancing the

Competitiveness of the Israeli Cellular Market, 2010

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Electronics Experience – Selected Projects Semiconductors – Strategic Plan for Growth

Development and Profitability, 2006 – Ensuring the Required

Tenfold Growth, 2006

IT/Software – Aligning the Groups

Architecture, 2011 – Ness EU Regional Finance

Services: FS Competence Center Set Up, 2008

Capital Equipment – Designing Corporate

Strategy Around Optimal Business Portfolio, 2010 – Establishing a Sustainable

growth Path, 2010

– Strategy and Business – Potential of New

Technology, 2004 – Assessing and Achieving

the Attainable Potential in the VoPN Business Arena, 2001

Direction Focusing on Core Capabilities, 2007 – Business Model for

Growth in the Middle Market, 2007

in VOCN’s Business Potential, 2000

– Utilizing Market Potential,

1994 – Focusing the Business

Strategy, 1994 Confidential Shaldor – World Class Consultancy

Non-Organic Growth, 2010 – Business Strategy and

Core Capabilities, 1999

– Partnership Evaluation,

1996 – Creating a Quantum Leap

– Operative Strategy for

– Analysis of Past, Present

and Future, 1988 – Creating a Competitive

Business Strategy Perspective, 1995 18


Experience and Expertise in the Cleantech and Agrotech Industries 11 Clients ,18 Projects Cleantech Renewable Energies

Agrotech Recycling

Agrotech

Old lane Claridge Israel

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Cleantech and Agrotech – Selected Projects Renewable energies – Strategic Valuation of

Eagle’s Acquisition & Risk Identification, 2011 – Investment Valuation,

2007 – Becoming a global

leader in the renewable energy arena, 2007

Recycling

Agrotech

– Establishing a

– Realign Netafim’s

Competitive and Profitable Growth-Path , 2012 – Potential growth of the

environmental activity, 2009

Near-Term Strategy For Improved Performance, 2009 – Assessing the

companies potential in the LycoRed business, 2005

– Business plan for a

national recycling center, 2008

– Achieving full market

potential, 2006 Claridge Israel Old lane

– Oil Industry in Israel,

1994 – Developing operational

capabilities, 1993 Confidential Shaldor – World Class Consultancy

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Our Leading Team

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Sami Friedrich, Founder and Chairman

● MBA – Harvard Business School ● B.Sc. – Hebrew University, Mathematics & Physics

● Approx. 30 years of experience in strategic

consulting ● Several years of consulting at McKinsey & Co. ● Managed government economic office ● Accumulative experience in “operative strategy”:

overall corporate strategies, operative organization and operative excellence

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Omer Teper, VP ● Over 10 years of experience in strategic consulting ● Involvement in a wide range of business-competitive strategic

assignments, corporate strategy and business development in both global and local companies in various fields such as: Communications, Communication services, Industrial, Security, Pharmaceutical and Consumer Goods ● Vast experience in emerging and dynamic regulated markets which cause a change

in the marketplace and those operating within – characterization of markets and regulation, indication of possible courses of action, formation of inclusive alternatives vis-a-vis different competitive arenas, definition of targets, goals and multi-year agendas predicting future market standings in complex scenarios ● MBA – Tel Aviv University ● B.Sc. – Mathematics, BA – Economics, Tel Aviv University Confidential Shaldor – World Class Consultancy

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Yakir Lazarov, VP ● Over 8 years of experience in strategic consulting ● Involvement in a wide range of business-competitive strategic

assignments, corporate strategy and business development in both global and local companies in various fields such as: Industrial, Banking, Holding companies, Medical equipment, High Tech and Infrastructure (Electric, Water, Natural resources) ● Vast experience in corporate strategy formation for organizations in various fields

and businesses - characterization of different markets, formation of inclusive alternatives vis-a-vis different competitive arenas, indicating integrative courses of action and definition of targets, goals and agendas. ● EMBA – Tel Aviv University ● BA – Management, Anthropology & Sociology, Tel Aviv University

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Anat Brodsky, VP ● Over 10 years of experience in strategic consulting ● Involvement in a wide range of corporate strategies, business

strategies and development of long-term projects in global pharmaceutical and high tech companies. ● Vast experience in corporate structure design, designing cross

corporate processes and initiatives in large complex global companies ● Experience in creating organizational-systemic workshops ● Experience in various projects in the public sector, both in public policy

(regional development, institutional organizations) and the "third sectors“ ● MA in History and Philosophy of Science and Ideas, Tel Aviv University ● LL.B (Bachelor of Law), BA in Accounting, Academic Excellence Program, Tel Aviv University

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Jonathan Friedrich, VP ● 7 years of experience in strategic consulting ● Involvement in a wide range of corporate strategy assignments,

business strategies and long term project development in Israeli and global companies ● Experience in corporate structure design, designing cross

corporate processes and initiatives in large complex global companies ● Experience in various sectors characterized by emerging and dynamic regulations,

with emphasis on various Water-related segments - market and regulation characterizations, indication of possible course of action, formation of inclusive alternatives for different competitor spheres, targets and detailed multi-year agendas ● MA in Philosophy, Hebrew University ● BA in Mathematics and Philosophy, Hebrew University

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Millennium Tower, 17 Haarba’a St., Tel-Aviv, Israel Tel: +972.3.6844646 www.shaldor.co.il

Sami Friedrich | Managing Director E-mail: samif@shaldor.co.il Confidential – World Class Consultancy Tel: +972.3.684.4600 |Shaldor Mobile: +972.54.650.9600

Yakir Lazarov | VP E-mail: yakir@shaldor.co.il Tel: +972.3.684.4666 | Mobile: +972.52.620.8666

Omer Teper | VP E-mail: omer@shaldor.co.il 2727 Tel: +972.3.684.4612 | Mobile: +972.52.850.9612

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