KIRAMAYCRY
for UGG FW25: Finding His Voice, One “Iconic” Step at a Time
Ο Kiramaycry
Billie Kark,
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KIRAMAYCRY wears
UGGbraid Full Zip Hoodie & Classic Ultra Mini Weather Hybrid Boot
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KIRAMAYCRY wears
UGGbraid Half Zip Sweater & Lo Lowmel Sneaker
Kiramaycry is one of the freshest names in the local scene, yet he already manages to stand out with a distinct identity. New to the game, he carries that raw energy that instantly grabs attention—honest, experimental, and full of stories that find their way into his music. We met him at a milestone moment, photographed in the new UGG FW25 collection, a collaboration that feels perfectly aligned: Kiramaycry’s pursuit of authenticity and his search for a personal voice meet the spirit of a campaign that celebrates community and the iconic feeling born with every first step.
From childhood, music was his secret language. “I didn’t choose music; it chose me,” he says, describing how every emotion transforms into sound. Today, each track is a personal story, a small confession that takes shape in melody and imagery. Following “Ocean” and his collaboration withBillie Kark, he’s now preparing projects that go beyond music: albums, short films, and even a future clothing line.
His philosophy is deeply connected to the spirit of the UGG FW25 collection “Iconic From the First Step,” which highlights the value of authenticity and community. Just as the brand’s signature codes return in fresh designs, he is , also, building his future while honoring his roots. “I’m not interested in trends; I’m interested in creating something that is truly mine,” he says.
When it comes to his personal style, he describes it as “experimentally minimalistic.” He loves contrasts, the small details that add character, and above all the feeling of comfort. “When I wear UGG, I feel like I’m walking on clouds. It’s comfort, it’s freedom, it’s authenticity.” That same “iconic feeling” is what he wants his music to express: an experience that is real, direct, and deeply personal.
For Kiramaycry, strength lies in the community that supports him. “Family, friends, partners, my audience... they’re all part of my story,” he says. And it’s that story he continues to write with every step—whether on stage or in his favorite pair of shoes. Because in the end, iconic is not just a look or a song; it’s your truth.
The new UGG collection is available at the UGG Store (tel. 211 10 88 163) at Anagnostopoulou 4 in Kolonaki and in selected stores throughout Greece. Exclusive distributor of UGG in Greece, Cyprus, Romania & Bulgaria: Fais Group.
Where Optimism Meets the Urban Canvas
With colors, characters full of humor, and endless energy, Soteur has managed to turn his name into a brand and his art into a reference point in contemporary street culture. From the city walls to collaborations abroad and travels that bring him to the most unexpected corners of the world, he treats graffiti as a way of expression. Driven by the need for communication and armed with optimism, he continues to create works that speak directly to people — making the streets a little brighter, a little more real.
PHOTOGRAPHY
Stefanos Oikonomakis
STYLIST
Thanos Koutsolampros
ALL LOOKS
VANS, VANS store, The Mall Athens
WORDS
Yorgos Kelefis
OZON When did you realize that graffiti wasn’t just a hobby but something you wanted to pursue professionally?
SOTEUR One truth about me is that I don’t really know what a hobby is. To call something I love so deeply — to the point that it defines me and shapes me as a person — a “hobby” feels a bit diminishing. From the very first moment I saw a collection of graffiti (in a book) and “my mind exploded,” I knew I wanted to connect with that world/culture and make it part of me. The fact that art in general became my profession happened because I wanted to spend as many hours of the day as possible working on it — because that’s the only way I truly feel like myself.
O The internet and social media. How have they affected your work, and how do you use them?
S I always associated social media with public space — as a space of expression — and that fascinated me a lot. Now they don’t fascinate me anymore; I simply see them as a tool that serves very specific purposes for me, which very often have nothing to do with the essence of my art. I’ve come to appreciate “real life” again, a lot more.
O Instagram has connected you with audiences outside of Greece. What’s the most unexpected connection or collaboration that came through it?
S It’s not just Instagram — I’ve had Facebook, MySpace, mIRC, DeviantArt, I posted on Reddit, I was an avid blogger, and much more. The most important thing is that wherever I go, I can find a friend (or a friend of a friend) to hang out and paint with. A highlight was Christmas 2024, when I was invited to work in Mexico — I couldn’t believe I actually went to the other side of the world to paint a wall and get paid for it.
O Your name, Soteur, has become a brand on its own. How did you decide to use it as your artistic identity, and what does it mean to you today?
S I’ve spoken a lot about the concept of persona in my art. It helps a lot and acts as a beautiful shield (and often an excuse). Also, having a name become a brand obviously helps immensely with recognition — I like and I’m fascinated by the fact that when someone discovers my work, they recognize it later even if they’re not really into art.
O Bold colors and “characters”/ caricatures are hallmarks of your work. Where do you draw inspiration for them — the urban landscape? people? pop culture?
S Everything can inspire us, or has the potential to. The question is what you choose each time. Nowadays, when I answer what inspires me, I’d say it’s having fun through my work — laughing, sharing, and “lightening the mood.” I’m much more interested in sharing a genuine smile with someone than in hearing, “Well done Sotiris, you made a technically difficult painting.”
O You often use humor or irony in your work. When and why do you bring them in?
S Irony comes when I’m angry (unfortunately not just in my work), and humor comes when I feel uncomfortable (thankfully not just in my work). Combine that with the fact that I’m almost always angry, uncomfortable, or both, and you’ll understand why they couldn’t be absent from my work. Beyond the personal side, though, I see them as very useful tools of communication.
O Which artists do you admire?
S I consider Sacha Baron Cohen perhaps the most important living artist. I love the music of IDLES. I always smile at David Shrigley’s paintings. I believe Daniel Mullins’ video game Inscription should be
exhibited at MoMA. I get hyped about all of Guy Ritchie’s films. I dream of an education system where in first and second grade you’d just watch One Piece.
O You recently posted a humorous video on Instagram about your stylistic choices while painting. What’s your real relationship with style and fashion?
S I think I’ve always been a child of “subculture” and the underground when it comes to style and fashion. I can’t say I actively engage with it, though I do believe that as an artist I naturally have an opinion about aesthetics. I’d say I prefer the more pop-punk side of things.
O If tomorrow you had the chance to “dress” any space with a mural, which one would you choose and what would you paint?
S I don’t really have dreams or ambitions like that. The only thing that matters to me is that the people who experience my work enjoy it and that it does something for them. That’s the only thing that counts. So I’d choose a place where my work would be “useful” and “helpful” in some way — maybe a children’s hospital.
O Where do you envision your art taking you in the next few years? Do you have any international projects in mind, or new mediums/ forms you’d like to explore?
S I’m preparing a big (domestic) project that will be announced in early December, and I’m very, very proud of it. Besides that, I hope to open my new studio to the public very soon. Other than that, as long as I can keep painting and make a living from it, I’m a very happy and fulfilled person!
@soteur
PHOTOGRAPHY
Ioanna Tokmakidou
STYLIST
Thanos Koutsolampros
WORDS
Niki Karatsori
Rap, Roots, and Resilience
AEON (aka Konstantina), the rising rapper from Crete, breaks stereotypes in the Greek rap scene, bringing a unique voice and lyrical honesty. In her album Chaimalina, she blends traditional sounds with modern rap, shaped by the intensity of her first live performances in Athens—stress, tear gas, and deep emotion—which have given her music power and immediacy.
το λέω
διότι, για να συνεργαστώ με έναν άνθρωπο, θέλω πάντοτε πρώτα να τον γνωρίσω.
Ακόμη κι αν προκύψει πρόταση
OZON When did you first feel that rap was your own path and not just a hobby?
ΑΕΟN From the very first time I wrote rap. I come from a family and circles of musicians, which meant there was always someone ready to tell me something, to give me feedback on my creations, either to correct me or suggest something. It was the first time the music I was making was entirely my own, and no one around me knew how to guide me in that process. Later on, since I knew from a young age that I wanted to pursue music, and realizing that writing lyrics was what I loved doing most in life, I wanted to combine it with any musical knowledge I acquired.That’s when I became certain this was what I truly wanted to do with my life.
O When did you decide to leave Crete, and how was that transition for you?
Α I left Crete several times and returned just as many. The first time I left permanently was at 18, to study music in Bulgaria. Later I returned because of the
lockdowns, then I left again to study in Arta, at the Department of Music Studies. After moving around several Greek cities, all roads eventually led me to Athens, the center of events and artistic activity. Life in Athens hasn’t influenced me positively, as its pace is very different from that of the countryside: stressful, impersonal, and fast. Still, I always find interest and inspiration in every place I live, collecting experiences and learning the lifestyle of each place, which always becomes food for my creativity.
O Which artists – Greek or international – have influenced your sound and style the most?
Α Lately, I’ve been studying Snow tha Product and Doechii from abroad. Both are flawless in every way: themes, production, aesthetics, and flow. From the Greek scene, I started by studying the flows of Penthimos Clown and Answer, the skills and aesthetics of Thanassimos and MK, Zoro’s punchlines, Hatemost’s style, Lex’s raw imagery, Valantis from Stixoima’s poetic writing, the combination of traditional and rap by Social Waste, more danceable rhythms like Satti’s productions, the live energy of Bloody Hawk, and especially the politically charged themes of artists like Kortes, Speira, Iroas, and Sara. My art is a blend of many influences from many different artists—sometimes even artists whose music wasn’t really to my taste—but I studied their strong points, always aiming to build my own unique sound.
O Your lyrics seem very personal. What inspires you most when you write? Your experiences?
Α I believe experiences are the number one source of inspiration for any artist. My creations are always shaped by my mood, my knowledge, my memories, and my experiences—by the way all of these together make me perceive the world. My goal is to understand it, to feel part of it, and maybe to express it. Inspiration comes through this whole process, always with the purpose of sharing and expressing. Up to now, the strongest and most defining source of inspiration and strength for me has been solidarity, in all its aspects: from my people and the ideas we share, to the young girls with whom I shared the mic and the emotion of their first live shows.
O In a scene still dominated by men, how do you experience your presence as a woman rapper, and what do you think you bring that’s different?
Α For many years it was hard to accept
Βlack outfit: TOTAL VANS , VANS store, The Mall Athens
that what I was doing wasn’t judged solely on whether it was good, but was influenced by my gender. It still happens today. When I hear things like, “You’re one of the best female rappers,” even if meant as a compliment, it’s the other side of the same coin. Because if I’m good, I don’t want it to be measured against other women rappers, but against the entire rap scene. I always try to deliver strong musical and lyrical results, worthy of the rap scene in Greece, with the aim of erasing the issue of gender within it. I hope that with time more space will open up for other femininities to feel comfortable and not excluded because of their gender. I think that, over the years and thanks to the presence and persistence of many women in rap, this has already started to change in many cases. I’ve always spoken out against lyrics, phrases, and behaviors that made women feel like they didn’t belong in the scene or diminished them. Beyond that, what I bring to the table now is the effort to make my dream come true—what I create should have no comparison, neither in gender nor otherwise. On the one hand, I want to see women taking their rightful space in all aspects of the scene—festivals, live shows, everything—purely on their merit, unaffected by gender. On the other, I want to share my personal creativity and passion: the fusion of rap and traditional music, fast and complex flows, punchlines, and my personal style, with the ultimate goal of having my voice heard—my concerns, the work I’ve put in and still put in, and above all, my lived experiences.
O Fashion is also a big part of your presence. How do you connect style with your music?
A From the start, trying to embrace and highlight my femininity within this culture—which until then wanted me to appear “tomboyish” in order not to disturb the existing image—I wrote songs commenting on women’s clothing and reclaiming it. What I wear, my gender, whether I wear makeup and how, do not determine whether I’m good or worthy of respect in rap and in the community. That’s what I wanted to emphasize. So, I put a lot of focus on my appearance, in a constant effort to prove I can present myself however I want, claim my image as a woman, and exist the way I prefer aesthetically in rap spaces and on stage, without that being a reason to feel embarrassed or less. All this with the mindset of leveling the importance of image, so that we can focus on the
essence of things—and definitely not to create a new fashion trend. As we used to say: a girl wearing a short skirt doesn’t mean she’s “provoking,” someone wearing baggy clothes doesn’t automatically deserve respect in the community, and in the same way, what I wear doesn’t define whether my rhymes are good or whether I deserve respect. This leveling down of image is the essence of my approach, which starts with the deconstruction of appearance and leads to the dismantling of discrimination based on gender, sexuality, class, or race.
O What has been the most powerful moment in your career so far — whether a live performance, a collaboration, or a fan message?
A The most powerful moment I’ve experienced so far was my first live show in Athens. It was in 2021, on September 18th, at the Agricultural University. Before going on stage, I had been at the march for Pavlos Fyssas, for the first time outside my city, in Piraeus. At the end of that march, we faced tear gas, flash-bangs, running, stress, and repression—at a level I’d never experienced before. We even got teargassed inside the metro station I entered with other kids. The live show didn’t begin until the people arrested were released. It was the first concert where I saw thousands of people in the crowd. I was just a girl from a village who had never seen anything like it. And despite the stress and the tear gas, I managed to put on my skirt, get on stage, and grab the mic. Combined with the significance of that day—a day that shaped me, my generation, and the antifascist rap movement—that moment remains the most emotional for me to this day.
O If you could collaborate tomorrow with one artist, Greek or international, who would it be and why?
A That’s a tough question. I’ve already collaborated with the artists I consider my friends, even if not everything has been released. And I say that because, for me, to collaborate with someone I always want to get to know them first. Even if someone I don’t know proposes a track, I want to meet them and talk before working together. If I were to look at it more impersonally— outside my circle—and based only on who would fit aesthetically with my music, I’d say Ethismos. It’s something I’ve even thought of suggesting in the past, because I really like his themes, his style, and his taste in production.
O Your new album Chaimalina blends rap with traditional elements. Was it a challenge to balance the two without losing their authenticity?
A I’m still trying to find a middle ground so that in the world of traditional music I’m not considered “too modern,” and in the world of rap I’m not “too traditional.” Every time I try to combine them it’s definitely a challenge. But authenticity doesn’t lie in how “correctly” or “measured” I borrow elements from each style—it lies in how deeply I understand them, how well I’ve studied and mastered them, and most importantly, how I can bring them close to me aesthetically so that the result feels true to myself. Chaimalina was my first attempt at this, and I believe that with time and more knowledge I’ll find new ways and combinations to further refine my aesthetic.
O The word Chaimalina has a strong energy and imagery. Why did you choose it as the title, and what does this album symbolize for you?
A The word Chaimalina comes from a poem by Michalis Stavrakakis, where he shows his anti-racist and anti-fascist stance, saying that the blood running through our veins is the same, and we are not defined by color or race. He wrote all this in a letter to her. “Chaimalina” refers to a woman with many charms, many ornaments, with an extravagant appearance. The word itself has many meanings and has been used in many different ways, which inspired me to name my album after it, based on the track of the same name that talks about love and femininity.
@aeon.her
Fearless, Experimental, Unstoppable
With disarming honesty and a constant desire to experiment, Nikolakīs Zegīnoglou belongs to the new generation of artists unafraid to expose themselves through their art. From his shoots and collaborations with Vasilis Kekatos, to his participation in the series The Child and his first theatrical venture with Sarah Kane’s Cleansed, he shows that acting is not just a profession but a way of life.
PHOTOGRAPHY
Stefanos Oikonomakis
STYLIST
Thanos Koutsolampros
TOTAL OUTFITS
VANS, VANS store, The Mall Athens
WORDS
Niki Karatsori
OZON When did you realize that acting is what you wanted to pursue professionally?
NIKOLAKIS ZEGINOGLOU When I realized I couldn’t pursue anything else professionally because I get bored very easily. At first, I thought about how I could be involved in something different every 3-4 months, exploring something new, reading something new, constantly moving. This, combined with my observational skills and the fact that I can only truly express myself through art, led me to acting. More than anything, it was my instinct that guided my decision to become an actor.
O Are you interested in fame?
NZ I don’t really understand what “fame” truly means. We all search for immortality, but what matters is how you go about searching for it. What excites and comforts me is the thought that, in the future, when I am older and have a family, my grandchildren will be able to see what their grandfather was like and what he did— I will remain immortal to them. But if fame means constantly being stopped on the street, then no, I’m not interested. It actually stresses me out because I find it hard to maintain my privacy and personal space.
O You have collaborated multiple times with Vasilis Kekatos on various projects. How would you describe your relationship, and what do you think makes your collaboration so creative and strong?
NZ “We’re dating” (laughs)! Vasilis and I are very good friends, we’ve developed a shared cinematic language, and it’s very enjoyable for both of us to work together. But it’s not just the two of us—we work with a large team, a group of people who are now all friends and “speak the same language,” so everything happens faster, easier, and more pleasantly.
O The new series you participate in, titled The Child, has already drawn attention as a fresh black comedy. How would you “introduce” it to someone who hasn’t seen it yet?
NZ I would recommend watching it because a lot of work has gone into it. I don’t really know how to introduce it because it’s something very new—I haven’t seen anything like it. All of us involved are trying, each in our own way, to do the best we can.
O You’ve said that LEX is one of your favorite artists, and recently you appeared in the music video for his new song with Light, “Capo Dei Capi.” What is your relationship with music, and which other artists do you admire?
NZ LEX is my favorite in Greek hip-hop. In general, I love music no matter where it comes from. I have a very wide range of tastes; I don’t listen to just one type. Alongside LEX, I also admire TAF LATHOS. Music is my favorite art form, even above acting, theater, and cinema—I cannot live without it. Music takes up all my money because I have to go see anyone I like live, otherwise I get FOMO. I have favorite
artists from all genres, but I’ll mention those whose music has really left a mark on me: Gorillaz and The Prodigy.
O We’re used to seeing you in films and series, but this year you will try theater, in Sarah Kane’s Cleansed directed by Dimitris Karantzas. What is the biggest challenge in this?
NZ The biggest challenge is exactly that: I will be trying theater for the first time in years. I have only done theater at school. It’s a triple challenge because I am performing for the first time, I will work with very experienced people who already have a theatrical communication code among them, and I will be dealing with a very difficult play. I feel a great responsibility towards it. It will definitely be a trial for me.
O You are currently balancing rehearsals and filming. Amid such a demanding schedule, what truly “recharges” or relaxes you?
NZ I relax by seeing my friends, my girlfriend, my dogs, and my cat. Playing with Lego, taking a motorcycle ride, and cooking also help me unwind.
O You grew up in Crete and have lived in Athens for the past few years. How has your Cretan heritage influenced who you are today?
NZ I was born in Athens, spent the early years of my life in Keratsini, and then we moved to Crete, so it mainly influenced me during my adolescence. It’s the place I consider home, I love it very much. I try to eat Cretan food whenever I can because I believe it’s the best. Oh, and I occasionally drink some raki too.
O Which area do you live in, and what do you appreciate about it?
NZ I live in Athens, in Agios Nikolaos, near the train tracks. What I like about this area is its multiculturalism. It feels like you’re not in central Athens but somewhere else— somewhere in the Middle East or Africa. It’s beautiful. We have fresh vegetables and fruits that aren’t easy to find in other parts of Athens. It’s nice to go outside and hear people speaking different languages, see different people, and experience different cultures. Since my work doesn’t allow me to travel as much as I’d like, at least I have this right next to my home.
O What is your long-term dream as an actor? Is there a specific type of work, role, or collaboration you hope to pursue in the future?
NZ My dream as an actor is to eventually live somewhere on my own. I picture myself years from now having a quiet house, a detached home with my dogs, less stress, and not working so crazily. As for roles, I really wanted to play Kazantzidis, but Mastoras got him before me. The story of Kazantzidis and how his music reached every Greek household is truly remarkable. Now I hope there might be a biopic about Xylouris, because those are my heroes— Greek musicians Kazantzidis and Nikos Xylouris. I would love to do something connected to my homeland and its music.
@niko_lakiz
Stage, Streets, and Self-Discovery
Dance
the Waack,
For as long as she can remember, dance has been the heartbeat and breath of Eirini Damianidou. It’s not just a profession—it’s the way she exists, expresses herself, and connects with the world. From Thessaloniki to Athens, from performing on the stages of Marina Satti and the POP Tour to organizing the Follow the Waack festival, she has been carving her own path with imagination, passion, and unwavering dedication.
Total outfit: KARL LANGERFELD, THIS IS PLAY
Sneakers: ADIDAS ORIGINALS
PHOTOGRAPHY
Ioanna Tokmakidou
STYLIST
Thanos Koutsolampros
WORDS
Niki Karatsori
David Fincher, Vania Heymann, Oscar Wilde, Jacob Jonas The Company, FKA twigs, The Weeknd, και
O Μετά από το tour, τα videoclips και τη Eurovision,
and maintain some stability. Once things settled, everything else started falling into place, one step at a time.
O You choreographed Marina Satti’s POP Tour, which was full of energy and striking visuals. What was your biggest challenge in creating the choreography?
ED The real challenge is always capturing the essence of what we feel, hear, and envision for the project. That applies to everyone involved—lights, visuals, the whole team. My goal is always the highest possible standard: the interactions, the textures, the character. Working with the team for a while now has made it easier to adapt and solve problems because difficulties are inevitable. Coordinating a large team, managing time, and preparing everything to perfection—these are the real challenges of a tour like this.
O With the tour moving to Europe and the U.S., how do you adjust for different stages and audiences?
you live, the more inspired you are. I love being inspired by people, admiring works, setting goals, and creating with others. That’s how I practice my creativity: the more I practice, the more space I give inspiration to grow.
O Offstage, what’s your personal style?
ED I love street style with an edgy twist, keeping feminine touches. Something classy, yet bold and dynamic.
O Who are your favorite artists?
ED There are so many, each for different reasons. I admire different aspects in different creators—some are subversive, some realistic, some lyrical.
A few examples: David Fincher, Vania Heymann, Oscar Wilde, Jacob Jonas The Company, FKA twigs, The Weeknd, and Greek artists like Eva Stefani and Marios Banousis.
performance,
videos, workshops,
OZON When did you realize dance was going to be your path?
EIRINI DAMIANIDOU Dance has always been part of my life. I think there were countless little moments when I felt, “This is it, this is for me.” When I was younger, those thoughts would drift by without turning into concrete plans. I was also juggling my studies, so my mind was full. But as I grew older, life started to clarify the path, and my decisions became more conscious and intentional.
O What motivated you to move from Thessaloniki to Athens, and how challenging was that transition?
ED I first came to Athens in the summer of 2021 for a production at the Athens & Epidaurus Festival. I had finished my studies and internship, and I was eager to grow as a dancer and explore new horizons. After that summer, a mix of circumstances and challenges pushed me to make the move permanent. Initially, it was tough—I had no money, no home, and no family here; I had just recovered from an accident, and everything felt like it was against me. I spent the first year and a half juggling multiple jobs just to sustain my life
ED It’s something most people don’t think about. From the start, we’ve had to adapt the number of performers and choreography for each venue. At first, we rehearsed extra sessions in the studio and always staged the show before every performance. Now, with the show fully embedded in our bodies, a single staging session is enough. On stage, we constantly communicate—not just among dancers, but also with Marina and the vocalists— to stay perfectly synchronized.
O You also founded and run the “Follow the Waack” festival in Athens. How did that project come about, and what drew you to waacking in the first place?
ED Waacking is the style through which I found myself. It helped me discover my strengths, answer deeper questions, and feel free. The community around it is rare and precious—it’s a parallel world within daily life. That inspired me to create this festival, especially since there were no waacking events in Athens at the time. I wanted to offer others the chance to discover this world, to connect with friends from across Europe, to dance, learn, express ourselves, and “represent ourselves” without limits or fear.
O Where do you find inspiration— fashion, travel, art?
ED Inspiration comes from exploration. The more you read, observe, and challenge yourself, the sharper your creativity becomes. Creativity is life itself—the more
O After the tour, music videos, and Eurovision, what’s next, and where do you see yourself in the next three years?
ED Right now, the European tour is ongoing, followed by the U.S. tour. But I have several ideas I want to bring to life: my solo, an audiovisual performance, productions, videos, workshops, and maybe even a master’s degree. It’s a lot, but I’m taking it step by step, optimistic about everything ahead.
@eirinidam
Turning Online Creativity into an Iconic Streetwear Brand
Georganta (@imikriollandeza) and Fotini Aristakesian (@fosbloque) began their journey as well-known creators and influencers, capturing a wide audience with their personality and creativity. Later, they decided to join forces and create Social Outkast – a project that goes beyond social media, transforming their creativity into a fully-fledged business venture. Starting as a fashion hub supporting Greek brands, Social Outkast has now evolved into a streetwear label with its own identity and vision.
PHOTOGRAPHY
Stefanos Oikonomakis
STYLIST
Thanos Koutsolampros
STUDIO SOSTUDIO
WORDS
Niki Karatsori
OZON When and how did you decide that Social Outkast should take the next step as a brand, rather than just being a fashion hub / selection platform?
Social Outkast The truth is, from the beginning, this was our vision – to have our own line. However, we wanted to build it gradually, starting with a combination: functioning as a fashion hub for Greek brands while also featuring our own creations. Over time, though, and through the challenges of the Greek business reality, we realized that our heart lies in creation. So, we decided to dedicate ourselves exclusively to our own designs, clothing, and creations. From now on, Social Outkast will offer products designed and made by us, with all our love.
O How would you describe the DNA of the brand – what are the elements you want to define your clothes and designs?
SO For us, the most important thing is expression. Through our style and aesthetic, we share pieces of ourselves. We are full of creativity and enjoy channeling that energy into everything we do. One of our favorite mediums is creating clothing, especially designs that “live” on t-shirts and hoodies. We want every piece to carry personality and a story.
O What message do you want to convey through the re-branding when someone wears Social Outkast? What identity do you want it to give them?
SO Our first message comes through our initial collection, GEN RBN (Generation Reborn). For us, it symbolizes rebirth, evolution, and a new path. We want to show that you can always start over, experiment, and change direction as long as you stay authentic. We don’t aim to “give identity” to those who wear our clothes; we care that they can express their own. To add their own touch to our creations.
O Where do you draw inspiration for your designs?
SO From everywhere! From the streets, the people around us, music, the past, and how we imagine the future. For each collection, we start with brainstorming to establish a common thread, and along the way, we leave room for spontaneous ideas and inspiration. The final result is always a mosaic of stimuli, experiences, and imagination.
O Do sustainability and ethical fashion concern you, given they are strong international trends? Do you think the Greek audience seeks such solutions?
SO Absolutely! One of the main reasons we started Social Outkast was to support Greek brands and the local market. With the rebranding, we continue to collaborate with Greek professionals and invest in domestic production. The Greek audience is increasingly interested in ethical fashion, but the economic reality often makes it difficult for the average consumer to support it as much as they would like. Nevertheless, we can all make small, balanced choices that make a difference.
O As women launching your own streetwear brand in Greece, what do you consider the biggest challenge in this field?
SO The biggest challenge, honestly,
is simply managing to establish and keep a business alive in Greece. This is something all young entrepreneurs experience, regardless of gender. The fashion industry already has many dynamic women who succeed admirably, so we don’t feel that gender poses obstacles here. On a broader level, female entrepreneurship is sometimes underestimated, but we prefer to see it simply as entrepreneurship, without distinctions.
O What is a typical day like at the Social Outkast headquarters?
SO Our day always starts with coffee and a good mood (and a little gossip). From there, no day is the same. We might brainstorm new projects, have photoshoots, or chase ideas that came up during meetings.
O How important is networking and collaborating with other female entrepreneurs/creators in Greece? Is there a sense of community?
SO Extremely important. In the beginning, many women in the field helped us, sharing experiences, advice, and connections. This solidarity is invaluable, and we consider it important to be there for each other as well.
O What has been the hardest decision you’ve made so far in the rebranding process, and how did you handle it?
SO Undoubtedly, stopping collaborations with other Greek brands. We loved this aspect because it gave us the opportunity to support and promote other businesses. Saying goodbye was difficult, but we realized it wasn’t sustainable for now. We chose to focus on something we can fully control: our own creations. And who knows? Perhaps this chapter will reopen in the future.
O What are your dreams for the new Social Outkast?
SO To be loved by the public as much as we love it ourselves. To create clothes we would want to find in the market ourselves. To continuously evolve, both individually and as a team. And above all, to enjoy the process, because for us, Social Outkast is not just our creative outlet – it’s our “child,” the project we build with passion and watch grow stronger every day.
@socialoutkastathens
PHOTOGRAPHY Thanos Poulimenos FASHION EDITOR Thanos Koutsolampros
HAIR Chrisanthos Smirneos (BEEHIVE ARTISTS) MAKEUP Marita Politou (BEEHIVE ARTISTS)
MODEL Jasmine (D MODEL)
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Top and Skirt: YPHASMA studio
Sneakers: ADIDAS ORIGINALS
Tights: Stylist’s archive
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Total look: ADIDAS ORIGINALS
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Total look: ADIDAS ORIGINALS
Dress: SIMKHAI, attica
Scarf: MARCIANO by GUESS, shop n trade
Kimono and Dress: DAPHNE VALENTE
Shoes: ADIDAS ORIGINALS
Tights: Stylist’s archive
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is play
is play
Suit: KARL LAGERFELD, This
Coat: TED BAKER This
Shoes: ADIDAS ORIGINALS
Top: YPHASMA studio
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Shoes: ADIDAS ORIGINALS
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Total look: YPHASMA studio
Dress: SIMKHAI, attica
Scarf: MARCIANO by GUESS, shop n trade
Hat: ADIDAS ORIGINALS
Top: JACQUEMUS, attica
Pants: JACQUEMUS, attica
Shoes: ADIDAS ORIGINALS
Top: KARL LAGERFELD, This is play
Skirt: SIMKHAI, attica
Shoes: ADIDAS ORIGINALS
Tights: Stylist’s archive
This page
Dress: DAPHNE VALENTE
Shoes: ADIDAS ORIGINALS
Tights: Stylist’s archive
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Hat: ADIDAS ORIGINALS
Top: JACQUEMUS, attica
PHOTOGRAPHY
Aggelos Potamianos
FASHION EDITOR
Thanos Koutsolampros
HAIR & MAKE UP
Efi Ramone (BEEHIVE ARTISTS)
MODEL
Isabella (ACE MODELS)
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Jacket: JEAN PAUL GAULTIER, RATS VINTAGE
Jacket: JEAN PAUL GAULTIER, RATS VINTAGE
Skirt: JACQUEMUS, attica
Sneakers: ADIDAS ORIGINALS
Total look: G-STAR, Thisisplay
Sunglasses: OAKLEY
Jumper: ADIDAS ORIGINALS
Skirt: GUESS, shop n trade
Jacket and Shirt: Stylist’s personal archive
Skirt: GUSTO BARCELLONA, RATS VINTAGE
Shoes: ADIDAS ORIGINALS
Hat: CELINE
Top: ELLESSE, shop n trade
Sunglasses: OAKLEY
Full look: BURBERRY, attica
Shoes: ADIDAS ORIGINALS
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Shirt: BURBERRY, attica
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Full look: ADIDAS ORIGINALS
Shoes: ADIDAS ORIGINALS
PHOTOGRAPHY
Aktuğ Yilmaz
FASHION EDITOR
Konstantinos Champeris
DIGITAL OPERATOR
Anastasios Hanna
GROOMING
Ilias Koutsaftikis (BEEHIVE ARTISTS)
MODEL
Francesco (D MODEL)
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Hat: NEW ERA
T-shirt: VANS, VANS store The mall Athens
MARCIANO by GUESS
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Hat and jumpsuit: ADIDAS ORIGINALS
Shoes: VANS, VANS STORE The mall Athens
Jacket:
Short pants: MILKWHITE
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Vest: ADIDAS ORIGINALS
Shirt: VANS, VANS store The mall Athens
Pants: MILKWHITE
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Shirt: MILKWHITE
Pants: ADIDAS ORIGINALS
Belt: MILKWHITE
Top and Pants: VANS, VANS store The mall Athens Belt: SERAPIS
Top and Pants: DANTE
Shoes: VANS, VANS store The mall Athens
Top and Pants: SERAPIS
Shoes: ADIDAS ORIGINALS
PHOTOGRAPHY
Stefanos Oikonomakis
FASHION EDITOR
Thanos Koutsolampros
MAKEUP & HAIR
Ioanna Dourdoubaki
MODELS
Katherine (AGENCIAMODELS)
SPECIAL THANKS
MONA Athens (4 Kakourgodikiou Street, Athens 1054) @mona_athens
https://mona-athens.com/
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Total look: ADIDAS ORIGINALS
Hat: NEW ERA
Faux fur coat: PLEIN SUD, RATS VINTAGE
Boots: UGG, UGG store Kolonaki
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Total look: Athenee Studios
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Total look: ADIDAS ORIGINALS
Hat: NEW ERA
Faux fur coat: PLEIN SUD, RATS VINTAGE
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Top: ROBERTO CAVALI
Skirt: MILKWHITE
Socks: ADIDAS ORIGINALS
Sneakers: ADIDAS ORIGINALS
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Dress: MILKWHITE
Socks: Stylist’s archive
Sneakers: ADIDAS ORIGINALS
Socks: ADIDAS ORIGINALS
Sneakers: ADIDAS ORIGINALS
Top: GUESS, shop n trade
Skirt: DESIGUAL, shop n trade
Attica,
the department store-City Link
Πανεπιστημίου 9, Αθήνα 2119900000
www.atticadps.gr
MILKWHITE
Αθανασίου Αξαρλιαν 5, Αθήνα 2103315233
www.Milkwhite.gr
VANS Store
Ανδρέα Παπανδρέου 35, Μαρούσι, THE MALL ATHENS 2106198418
www.vans.com
RATS VINTAGE CLOTHING
Αθηνάς 31, Αθήνα 2111157960 www.ratsvintage.com
Adidas Hellas A.E
Λεωφόρος βουλιαγμένης 112 & Ζαμάνου 1, Γλυφάδα 2108930800
www.adidas.gr
YPHASMA STUDIO info@yphasmastudio.com
This is play Μητροπόλεως 10, Αθήνα www.thisisplay.gr
SHOP & TRADE A.E.B.E
Πειραιώς 222, Ταύρος 2103408400
UGG STORE
Αναγνωστόπουλου 4, Κολωνάκι 2111088163 www.ugg.com
Athenee Studios www.atheneestudios.com
FAIS GROUPS
Λεωφόρος Ποσειδώνος 77, Άλιμος 2111088400
info@faisgroup.gr
DANTE
Πιττάκη 9, Αθήνα 2103253799 psyridante@gmail.com www.Dantemen.com
SERAPIS https://serapis.cc
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