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Owed to this premium blend, derived from some of the best quality flavours and influences from Central and South America, Africa and Asia, The Coffee Emporium quickly rose to pre-eminence, its sales soaring from just a number of kilos a week to much larger volumes. As a result, Ayoub, now Director of the company, sat down with his cousin to discuss strategic direction. “We both saw the business as a success, so explored the idea of opening a new store,” he explains, showcasing The Coffee Emporium story. “Two cafés then grew to four in 2006, and four became nine with the launch of five franchise stores in 2007.”
COFFEE CULTURE The Coffee Emporium strictly adheres to four corporate values: • Maintaining relationships based on integrity, respect, transparency and trust.
Fast forward to the present day, and the enterprise now has 42 branded outlets across Australia and Abu Dhabi. While The Coffee Emporium’s formula remains unchanged, this same recipe helping to drive the business forward today, it is not the be-all and end-all of the brand by any means. Coupled with quality coffee, the brand has also established a reputation for esteemed ambience, a fitting atmosphere and a wide selection of tasteful accompaniments including pastries, cakes and premium sandwiches. “Our décor and fit outs are also a big focus for us,” Ayoub adds. “We ensure that our customers feel like they’re walking into an authentic European coffeehouse. “First impressions count for a lot, and I like to think that as soon as people walk through our doors, with the buzz and vibrancy of our
• A continuous commitment to excellence, innovation and growth. • Strong leadership, accountability and collaboration. • Nurturing a culture which fosters a fun, vibrant and creative environment. Vision: To be the global coffee house brand of choice for guests and franchise partners, achieving excellence in everything. Mission: Committed to consistently delivering the most outstanding, personalised guest experience in its coffee houses by providing premium quality coffee and food offerings.
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An artisan experience
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auls Professional brings you a range of market leading milks designed with cafés in mind.
Whether it’s Full Cream, TRIM, Skinny or Café Crema, we have a premium product to meet you and your customers’ needs.
Our great range of milks are designed to perfectly complement your coffee, whether it be a flat white or our signature Skinnycino®. With over 80 years of dairy experience, you can rest assured that Pauls Professional has the right milk for you.
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