DEW MIGHTY
STRIVING FOR ZERO WASTE
Tiffany Buzatto, Founder and Creator of California-based skincare brand DEW Mighty, talks sustainability in retail and establishing a brand without moral compromise Writer: Phoebe Harper
Z
ero Waste, eco-friendly, carbon neutral. As the buzzwords to define global consumer trends, we frequently see these phrases strung out as corporate marketing tactics - empty hashtags that distract from genuine sustainability commitments. Nowhere is this more prevalent 14 | North America Outlook issue 06
than within the retail sector and cosmetics in particular; an industry that continues to rely on singleuse plastics and is one of the worst offenders in terms of waste and emissions footprint due to packaging and global shipping. According to a 2020 report on Plastic Free Beauty by ‘Beat the Micro
Bead’, the global cosmetics industry produces over 120 billion units of packaging per year. A staggering 95 percent of this packaging is thrown away after just one use, with nine percent of the plastic waste that has been produced ending up being recycled. Meanwhile, 79 percent of that plastic waste is destined for landfills, dumps, or the natural environment. Now more than ever, retailers and brands must address the worldwide packaging problem. We shine a light on one brand who abides by these environmental slogans as a company mantra. “We’re based in beauty, but we want to change the way that people look at objects. We want to design them, make them essential, highperforming and plastic free. “We want to get rid of this idea that when you use something up, you
