F R O N T
“The trajectory that Chinese and Southeast Asian construction was and is still on is obvious and that is still the case as we now look towards the likes of Vietnam, Malaysia and Thailand to complement the more established areas of Singapore, Japan, South Korea and Japan where we have already completed projects.” It’s never easy finding a safe footing in a new domain, especially when the competition is so fierce, but Front certainly didn’t begin in Asia from a standing start; rather it was able to extend existing relationships with similarly international operators that had been formed across North America and Europe. “It was initially about finding a way in via our clients - i.e, the architects - and that’s the portal we’ve come through to land here,” Ra affirms. “But then, once in, it’s been about identifying and attaining those special projects in the market to align our own ambitions and expertise with the wants and requirements of various business owners and developers.
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