Asia Outlook - Issue 19

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E X H I B I T I O N S

The Countdown to ELECRAMA 2016 Begins ELECRAMA is India’s premier show in the electrical sector and represents the world’s largest confluence of the power transmission and distribution community. Held biennially since 1990, the 11th edition of ELECRAMA in 2014 hosted 970 exhibitors from across the world, attracting more than 100,000 footfalls to the exhibition. “It is thought that Africa will need to add around 250GW of capacity by 2030 to meet the predicted demand, with an additional US$450 billion investment required in the power sector. Conversely, Africa’s onshore wind resources are in order of 1,750GW, far more than the total African demand for foreseeable future,” commented the event organisers.

“ELECRAMA is to showcase products and technology throughout the entire voltage spectrum, from 220V to 1,200kV, conforming to global standards and specifications. A large number of business and technology partnerships also take place during the five-day period, making this a mustattend event for global investors.” ELECRAMA is a stellar platform that provides a world-view on technology, best practices, new systems and forecasting the trends in the future of electricity. Bringing together manufacturers and suppliers, ELECRAMA provides

M A N U FA C T U R I N G

Petronas Lubricants International Partners with Tata Motors Tata Motors, in association with Petronas Lubricants International (PLI), has launched the Tata Motors Genuine Oil (TMGO) for its passenger vehicles range in the Indian market. TMGO will be the first range of cobranded lubricants jointly developed by the companies. The co-branded range of lubricants - Tata Motors Genuine Oil CH-4 15W-40 for diesel vehicles and Tata Motors Genuine Gear Oil 80EP for passenger cars - makes up part of a bigger range of nine cobranded products that will be rolled out in a phased approach. Dinesh Bhasin, Head, Customer

(L-R) - Dinesh Bhasin, Head of Customer Support, Passenger Vehicle Business Unit, Tata Motors Ltd, with M.P.Singh, Chief Executive Officer, Petronas Lubricants (India) Pvt Ltd (PLIPL) at the product launch

Support, Passenger Vehicle Business Unit, Tata Motors Ltd commented: “Tata Motors has always worked with a customer-centric approach and providing its customers with the best post-purchase experience. With the new co-branded TMGO range

a platform to communicate with key customer segments including; private and public transmission and distribution utilities, EPCs, consultants and specifiers, members of the government and policymakers. For the first time in the event’s history, ELECRAMA will feature unique experience pavilions displaying information on the topics of ‘Energies of Tomorrow’ and ‘Evolution of 125 years of Electricity’, in collaboration with the organisers, IEEE. For more information, visit: http://elecrama.com/ of lubricants now available, we are creating a distinct and differentiated value proposition in the market.” M.P. Singh, Chief Executive Officer, Petronas Lubricants (India) added: “PLI has recorded a steady volume growth at 40 percent CAGR and is aiming to capture five percent total market share by 2019. PLI in India is now entering the next wave of growth in line with our aspirations and we are confident that the coming together of Tata Motors, a highly-respected leader in automotive engineering, together with PLI, will help us better our position in this market as a leading provider of premium lubricants.” These products will be available through Petronas’ distributor network of more than 3,500 outlets, across India today and will be rolled out progressively in 2016.

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