字型實驗小書

O OU CHEN LING

Contents

Ou, Chen-Ling

Class: Graphic Design Advisor: Hsu, Tzu-Ching

01 About this book 02 Composition

Letterforms 7

Letterforms and words 11

Letterforms, words and text with graphic elements 15

Texture and positive / negative 20

About bookthis

Concept

Composition is the organization or grouping of the different parts of a work of art so as to achieve a unified whole.

Although typographic composition utilizes the same basic composi tional concepts that are part of all visual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between the elements, and incorporating visual concepts in abstract ways, a new and more open relationship with typography is achieved.

Shown on the following pages, the exploration of typographic composition started with simple elements--three letterforms--and became a process of identifying abstract concepts as they became visualized. Additional elements were added each week, and new relationships evolved as we explored positive/negative and texture image use.

omposition C

Letterforms

These compositions feature three letters from the alphabet, set in any of the following typefaces: Garamond, Times Roman, Century, Baskerville and/or Bodoni. By using size, scale, spacial relation ships, bleeds and positioning as the variables, I created six compo sitions using only the three letterforms. The final compositions are 18cm x 18cm (standard format throughout).

Letterforms and words

Keeping the three letters from the previous assignment, I have now included three words. The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Garamond, Times Roman, Centu ry, and/or Bodoni. Using only the three letters and three words, I created the following compositions.

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Letterforms, words and text

Starting with the same three letters and three words from the previous assignments, I am now adding some text. I am setting the text in one of the approved typefaces from before, adjusting the leading, column width, type size, etc. to achieve different results. As abstract compositions, it is not necessary that the text or other typographic elements be readable.

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Positive/negative is the relationship between figure and ground. Texture is the ability to render type in ways other than just hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it different ly. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components.

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