The news you use as a hook might be front-page stuff or much more obscure. It could be national, international or local. Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less. Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You are an owner of an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area. Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Your bracelets would have allowed the police to locate the girl within minutes. Got the idea? In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere. It is easy to get involved with your breaking news connection by calling a media outlet that you believe would be interested in your story and locating the editor or reporter who handles it. This is much easier than it sounds. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person. All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. When you reach the person covering your topic, explain your news connection in four sentences or less. If you're leaving a voice mail message, end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response. This type of pitch can also be sent by email if you have an email address that is reliable for a reporter or tip line. It should be concise and to-the-point. Include a phone number and email address so that you can reply. When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one. A press release presents your news tie-in in a specific journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service. Do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action. 1. Keep the Reading Level at the Recommended Level
The first and foremost goal of every content writer should have is to provide understandable content. We know that every Google user is not a highly educated person. I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. So that, every age group of people will understand your content. This leads to a better traffic generation. 2. Site Speed Make sure that, your site is working super fast. We all know that users will not wait more than few numbers of seconds to load their pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simplest techniques of OnPage Optimization. 3. Use Images and Videos Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos. A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content. 4. Google Voice Search Public has changed their way of searching. Now a days people use to simply ask their queries in Google Voice Search. By doing this operation they are getting answers very easily. Search engine optimizers should be updated by switching to Google Voice Search. 5. Telegraph Post in Yahoo! & Bing The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. Our posts were used to be published in Google. But, the latest researches have declared that publish the posts in Yahoo! & Bing will leads to get more traffic. 6. Switch to 'https' Many content writers will use http protocol to publish their articles. Here is a new technique to increase the site traffic. Switch to https from http. It was also a well known latest SEO On Page Optimization technique. 7. Use keywords in comments On Page SEO Techniques is also a great way to increase traffic through comments. Because, Google bots will consider comments along with the post. Some of the users will leave the long comments. These comments can be used by writers. Whenever writers find big comments insert the one or two keywords in that comment. The keywords should not be overstuffed The comment should look natural even after adding the keywords. In this way, writers can generate more traffic even by using comments for their posts.