The news you use as a hook might be front-page stuff or much more obscure. It could be local, national, or international. Let's say you're a plumber and you learn that the price of copper, which has been sky-high for the last year, suddenly dropped. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less. Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You are an owner of an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area. Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour. You got the idea? In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere. The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. It's much easier than you think. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person. All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. When you reach the person covering your topic, explain your news connection in four sentences or less. If you're leaving a voice mail message, end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response. You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. Keep it brief and to the point and include a phone number as well as your email address for a reply. It takes too long to pitch media outlets individually when you want to get national media attention for your story. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one. A press release is a news release that presents your news tie in in a journalistic-style format. (Google "sample press release" to find models to follow.) These are usually 400 words or less, or a page. Use a press release distribution service such as PR Newswire, PRWeb or Emailwire to get your release in front or media people and the public. Do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action. 1. Keep the Reading Level at the Recommended Level
The first and foremost goal of every content writer should have is to provide understandable content. We all know that not every Google user has a high level of education. All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. So that, every age group of people will understand your content. This leads to a better traffic generation. 2. Site Speed Make sure that, your site is working super fast. Users won't wait for more than a few seconds to load pages. In order to load your pages faster remove the unwanted content in https://news-telegraph.com/ your post. This is one of the simple techniques of OnPage Optimization. 3. Use images and videos Search Engine Optimizers must include images and videos in all content. Because humans can easily understand any information by looking at images and videos. Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques. 4. Google Voice Search Public has changed their way of searching. People can now simply use Google Voice Search to ask their questions. They are able to get answers quickly by doing this operation. Search engine optimizers should be updated by switching to Google Voice Search. 5. Post in Yahoo! & Bing The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! Bing and Yahoo! will lead to more traffic. 6. Switch to 'https' Many content writers will use http protocol to publish their articles. Here is a new technique to increase the site traffic. Switch to the https protocol from http. It was also a well known latest SEO On Page Optimization technique. 7. Use keywords in comments Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Because, Google bots will consider comments along with the post. Some users will leave long comments. These comments can be used by writers. Whenever writers find big comments insert the one or two keywords in that comment. Don't stuff the keywords. The comment should look natural even after adding the keywords. This allows writers to generate more traffic by including comments on their posts.