OTC August 2017

Page 18

M A R K E T PLACE

HAIR ESSENTIALS When it comes to our hair, there are some products you just can’t live without. When life gets busy, our must-haves become an important part in helping us style our hair effortlessly and efficiently. When your customers come in search of these “holy grail” products, refer them to some of these popular items.

MIRACLE SERUM Discovering a patch of thinning hair can be devastating. Baldness can occur for a variety of reasons and can be disheartening when nothing seems to work. Thankfully, products like Hawaiian Silky 14-in-1 Apple Cider Vinegar Bald Spot Hair Recovery Serum can help stimulate the hair follicles and encourage new growth. Just remember that this product is not ideal for shoppers who have chemically treated or bleached hair.

SHADES OF GRAY Many may choose to fight their gray hairs, but for those who prefer to embrace what Mother Nature has bestowed upon them, there is Jhirmack Distinctions Silver Plus Ageless Shampoo. This product is formulated with silver foxes in mind. Brassiness and dry hair can be kept at bay when using this antioxidant-rich shampoo. It boosts the hair’s texture and improves elasticity, for lush, shiny silver strands.

THE NEW WASH-N-GO When you’re on the go, washing and conditioning your hair may not fit into your schedule. That’s why One ‘N Only Argan Oil Dry Shampoo comes in handy. Not only is it infused with argan oil, but it helps to refresh the hair and absorb excess oil without leaving behind that notorious white powder residue that many dry shampoos are known for.

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OTC Beauty Magazine August 2017


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