Safe Cosmetics Alliance Announced
A diverse coalition representing the entire spectrum of the nation’s cosmetic and personal care industry—from nail salon workers to small business owners and direct sellers to global corporations—have come together to champion modernizing the industry’s U.S. product safety laws, according to officials from the newly-formed Safe Cosmetics Alliance. “Those of us in the personal care products and beauty services industry have an impeccable safety record,” said Pam Busiek, president and CEO for the Independent Cosmetic Manufacturers & Distributors (ICMAD), a member of the new Alliance. “Given all the advances in science and technology, it is essential that our laws keep pace.” The coalition supports science-based federal legislation designed to strengthen U.S. Food & Drug Administration (FDA) oversight of the industry, increase transparency and enhance existing consumer safeguards. The industry has been in discussions with members of Congress to encourage introduction of such a bill. “We need to modernize our laws precisely because the beauty and personal care industry is one of
Dr. Miracle’s Evolved Beyond Hair Repair
Flaunting a new look, new fragrance and new products, Dr. Miracle’s announced big news. This leader in the ethnic hair care industry evolved beyond hair repair positioning and drove the brand forward with a comprehensive re-launch. September 2011 marked the introduction of the brand’s multi-tiered innovation initiatives, kicking off with updates to product formulas, packaging and advertising. “First and foremost, we’ve increased our understanding of our consumer, learning more about why she likes our brand and why she uses our products,” explained Randy Zeno, Dr. Miracle’s CEO. “The answer: Our products have helped her repair her hair. So she
the most important sectors of the economy,” said Steve Sleeper, executive director for the Professional Beauty Association. “It is only prudent that we stay ahead of the curve when it comes to keeping consumers and workers safe.” The Alliance, which represents nearly every aspect of the nation’s beauty and personal care industry, is supporting legislation that would require personal care products manufacturers to register with the FDA and file with the agency reports detailing the ingredients used in their products. They would also be required to report any unexpected reactions a consumer has with a product and create a process at the FDA for any stakeholder to seek a safety review of any ingredient used in a product. The Safe Cosmetics Alliance is comprised of leading beauty and personal care product and services industry trade organizations representing manufacturers, suppliers, distributors, retail owners, salon/spa owners and licensed beauty professionals that support sciencebased legislative and regulatory policies to enhance consumer and product safety standards. To learn more about the Alliance, visit their new website, www.SafeCosmeticsAlliance.org. Article courtesy of Rational 360 communications firm.
knows first-hand that our products work. Our new direction will build on these findings to show her that in addition to helping her get healthy hair, Dr. Miracle’s can help her keep it healthy and beautiful.” The packaging redesign reflects the company’s efforts to increase consumer shopability. Recent studies show that consumers have trouble determining the optimum products to address their treatment and maintenance needs. One interesting design element is that the packaging clearly highlights product benefits, attributes and key ingredients. These products have also been reformulated to include vitamins and natural ingredients that are known to condition, nourish and strengthen hair. A new advertising campaign and mobile application was also put in the works. Learn more about these exciting advancements at www.DrMiracles.com.
November 2011 OTC Beauty Magazine
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