Niagen Bioscience, Inc , the global authority on NAD+ (nicotinamide adenine dinucleotide) with a focus on the science of healthy aging, announced the launch of Tru Niagen® Beauty, the first-ever beauty supplement in the United States featuring Niagen (patented nicotinamide riboside or NR) – the most efficient, effective and h i g h q u a l i t y N A D + booster available Tru
N i a g e n B e a u t y
Vagaro Launches E-Prescribe to Streamline Prescription
#974
Vagaro, the leading software for businesses in beauty, wellness
Prescribe, a new
manage prescriptions
Laboratories Redefines Cellular Renewal
Beauty Expands to Walmart AV Laboratories is bringing biotechnology out of the
SharkNinja, Inc , a global product design and technology company, announced the launch of Shark Beauty™ on Walmart com Marking a
ble to consumers everywhere, the debut brings Shark Beauty’s viral, consumer-loved innovations
into the realm of daily
team of scientists and innovators with deep roots in IVF and
Come see us at Booth #845
RoC Skincare Launches New Advanced Hydration+ Water Cream Exclusively
Developed for Costco Members
RoC® Skincare, a leader in clinically proven skincare, is expanding its club retail presence with the launch of its first-ever everyday exclusive p ro d u c t d e v e l o p e d f o r C o s t c o :
A d v a n c e d H y d ra t i o n + Wa t e r
Cream Available now in all U S
C o s t c o w a re h o u s e s , t h i s b re a k-
t h ro u g h f o r m u l a p ro v i d e s c o nsumers with an innovation devel-
o p e d w i t h d e r m a t o l o g i s t s t h a t delivers lasting hydration and visibly fills lines, all at the exceptional value Costco members expect
Th e n e w H y d ra t i o n + Wa t e r Cream is a lightweight gel-moisturizer that provides an intense skin revival It was specifically formulated to address key signs of aging
d r i v e n b y m o i s t u re l o s s , w h i c h
o c c u r s a s t h e s k i n ’ s n a t u ra l
Hyaluronic Acid production and cell turnover slow with age To combat
this, the patent pending formula
c o n t a i n i n g s e v e n f o r m s o f
Hyaluronic Acid and Pro-Collagen Amino Acids delivers up to 100 hours of hydra-
t i o n –
t h e s t ro n g e s t hydration claim for a RoC prod-
u c t t o d a t e .
Backed by over 65 years of skinc a re re s e a rc h , the moisturizer reduces the symptoms of dry skin in just one day and visibly refills lines in four weeks
S k i n c a re “ We ’ v e s e e n a c l e a r demand from Costco members for premium, ingredient-focused skincare that truly delivers on its promises We are thrilled to be the partner to develop this exclusive, evidenceb a s e d , c l i n i c a l l y p ro v e n f o r m u l a specifically to meet that need for the Costco shopper ” RoC’s legacy of scientific validation and Costco’s renowned item
bers both align to deliver highp
n c e products at an
“At the heart of this product is a shared commitment between RoC and Costco to earn consumer trust and make clinically proven skincare more accessible,” said Brian King, C h i e f C u s t o m e r O ff i c e r a t Ro C
unparalleled value The Hydration+ Water Cream will be available inclub at Costco locations nationwide a n d o n l i n e a t C o s t c o c o m Th e exclusive offering includes a twopack of 1 7 oz jars for $29 99
For more information, go to www rocskincare com
more versatile and results-driven
devices
Why LED Light Therapy Matters
GLO24K, a U S -based global beauty brand at the forefront of LED skinc a re t e c h n o l o g y, a n n o u n c e s t h e rollout of its 7-Color LED Photon Rejuvenation Super Mask, a profes-
sional-grade, full-face rejuvenation device engineered to deliver spalevel results from home Designed to target multiple visible signs of aging, this next-generation mask uses over 240 premium LED diodes a
brighter, firmer, healthier-looking appearance
More Benefits Than Standard Single-Color Masks
While many LED facial masks offer only one LED color, limiting treatm
seven distinct wavelengths, allowing users to address multiple skin needs in one routine – including brightness, clarity, firmness, tone correction, calming and rejuvenation This multi-benefit approach makes the Super Mask significantly
O r i g i n a l l y d e v e l o p e d i n N A S A research to support cellular repair, LED light therapy is now widely used by dermatologists and skinc a re p ro f e s s i o n a l s . E a c h w a v elength offers a unique benefit:
• Red Light: Helps boost collagen for smoother, firmer-looking skin
• Blue Light: Calms and clarifies blemish-prone skin
• Green & Yellow Light: Improve clarity, tone balance, and radiance
• Additional wavelengths support skin soothing, circulation, and rejuvenation
Key Features
• 2 4 0 + h i g h - p e r f o r m a n c e L E D diodes for deep, even illumination
• 7 LED color modes for personalized treatment
• Smart remote control for effortless adjustments
• L i g h t w e i g h t , a d j u s t a b l e f i t f o r daily comfort
Skinmetal – Daily Metal Stealth
Too few boys grow up learning that caring for their skin is part of caring f
trend, they need products that look and feel great
• Rechargeable & travel-friendly
• Unisex and suitable for all skin types
What Makes It Stand Out
Most at-home LED masks are limited to a single LED color and fewer LEDs overall
The GLO24K
Super Mask delivers:
• 7 wavelengths instead of 1
• Professional grade materials (silicone)
• Fu l l - f a c e c o v e ra g e f o r u
results
• S m a rt re m
hands-free convenience
• A luxury experience designed for real, visible improvements
• Award Winner for best of class
For more information, go to www .glo24k.com.
Designed specifically for teen boys and young men, Skinmetal brings prevention, confidence and science t o g e t h e r i n a b ra
y speaks their language
For more information, go to www skinmetal com
Enter Skinmetal, a mission-driven brand founded by Dr Wendy Sue Swanson, a nationally known pediatrician, digital health expert and melanoma survivor who has spent her career helping families build healthier habits and embrace p ro v e n p re v e n t i o n t a c t i c s
Come See Us
At Booth #975
Booth #2584
Booth #8975
Introducing Beauty Rep: The Digital Infrastructure
Powering
the Future of Aesthetics
Beauty Rep, a digital platform purpose-built for the aesthetics industry, launches to reshape how global brands and aesthetic practices work together Founded by industry insiders, Beauty Rep streamlines brandpractice relationships with one centralized platform that drives operational efficiency across education, sales, marketing and communication for both sides of the market
"We've experienced firsthand how siloed workflows, fragmented t o o l s a n d d i s c o n n e c t e d b ra n d strategies create unnecessary friction, ultimately costing both revenue and relationships," said Keri Concannon, Chief Executive Officer
a n d C o - Fo u n d e r o f B e a u t y Re p "We created Beauty Rep to offer the industry a smarter, more connected way forward, one that reflects how modern aesthetic businesses actually operate "
Beauty Rep offers brands a suite of tools to target practices optimally
u s i n g s m a rt a n a l y t i c s , s h a re o ndemand education, provide practice marketing support, and ensure c o n s i s t e n c y a c ro s s e v e r y t o u c hpoint On the practice side, the platform makes it easier to discover,
e v a l u a t e a n d p u rc h a s e p ro d u c t
lines without administrative overload, giving providers more time to focus on patient care
Key Features For Brands
• Centralized B2B Communication: Replace scattered PDFs and legacy systems with one source of truth for brand assets, pricing, product information, and practice communications
• Re a l -Ti m e A n a l y
: A c c e s s account-level insights and performance data to optimize sales strategy and marketing ROI
• Education at Scale: Upload ondemand training and product education, ensuring consistent messaging and clinical understanding
• Marketing Tools: Share approved p
p a t i e n t e n g a
consistency
For Practices
• S t re a m l i n e d O rd e r i n g : B ro w s e , sample, and order products from multiple brands directly through one intuitive interface, saving time and reducing administrative overload
Boulevard Consumer Survey Shows Gen Z and Millennials Redefining the Self-Care Client Experience
Boulevard, provider of the fastestgrowing client experience platform
f o r a p p o i n t m e n tbased, self-care busi-
n e s s e s , a n n o u n c e d the findings of a new survey of more than 2 , 0 0 0 b e a u t y c o n -
s u m e r s a i m e d a t
h e l p i n g s a l o n s a n d
s p a s b e tt e r u n d e rstand the behaviors
a n d m o t i v a t i o n s o f
m o d e r n c l i e n t s
A c c o rd i n g t o t h e report, among Gen Z
er and judge a self-care business is undergoing a generational shift that salons and spas
a n d M i l l e n n i a l clients, the first impression of a salon or spa is now heavily influenced by social media, but even the best digital vibes are not enough to overcome an online booking expe-
r i e n c e t h a t ’ s a n y t h i n g l e s s t h a n seamless Together, these trends confirm that the way clients discov-
• S i m p l i f i e d Pro d u c t
D i s c o v e r y : A c c e s s a c u ra t e d n e t w o r k o f trusted brands and evidence-based formulations all in one place
• O n - D e m a n d Le a r n i n g : Le a r n about ingredients, protocols, and treatment integrations with education linked to each product
• M a r ke t i n g S u p p o rt : D o w n l o a d ready-to-use digital assets and cob ra n d e d m a t e r i a l s t o s u p p o rt patient engagement and retail sellthrough
• Re l a t i o n s h i p M a n a g e m e n t : Communicate directly with brand representatives, access brands and promotions, and participate in education without waiting for in-person visits
These capabilities are launching at a pivotal moment for the aesthetics i n d u s t r y, o n e d e f i n e d b y r a p i d change and growing pressure to do more with less "Three major shifts are reshaping our industry:
t i g h t e n i n g m a rg i n s f ro m i n t e n s e
c o m p e t i t i o n , c h a n g i n g c u s t o m e r expectations for on-demand, pers o n a l i z e d s e r v i c e , a n d g ro w i n g value in the long tail of the marke t " s a i d O l i v i a S c h m i d , C h i e f Operating Officer and Co-Founder of Beauty Rep "This isn't just a moment for a new tool, it's something more Beauty Rep is a digitally optimized service offering in an ecosystem that helps brands scale e ff i c i e n t l y w h i l e e l e v a t i n g t h e
channels of the present and future According to the Boulevard survey:
experience for practices We're not just digitizing the sales process, w e ' re s t re n g t h e n i n g
lower cost and setting a new standard for how this industry grows " As brands downsize field teams and shift spend toward DTC channels, the traditional B2B model has b e c o m e s t ra
reps to support more practices and disconnecting brands from the very relationships that built their trust and growth Beauty Rep expands access to high-level support across a
enhancing the ROI of existing field teams, stepping in where sales coverage has been reduced, and offering service to customers who previously had none
m u s t a c c o u n t f o r i n e v e r ything they do
R o u g h l y
t w o - t h i rd s o f
G e n Z ( 6 7 % ) and Millennials ( 6 4 % ) h a v e
a b a
a altogether simply because the online booking p
too clunky
A New Kind of First Impression
Younger generations are discovering salons and stylists in entirely new ways as online communities and marketplaces emerge as the customer acquisition and referral
• 5 5 % o f G e n Z a n d 4 7 % o f Millennials already say that your Instagram or TikTok activity is “ very ” or “extremely” important in deciding whether to book at your salon • 20% of Gen Z clients say social media is the very first place they l o o k w h e n s e a rc h i n g f o r a n e w provider
But even the most well-curated social media presence and the strongest collection of digital reviews isn’t enough to overcome a poor online booking experience According to the report:
• Ro u g h l y t w o - t h i rd s o f G e n Z (67%) and Millennials (64%) have abandoned a salon or spa altogether simply because the online booking process was too clunky
Personalization Drives Loyalty
While the first impression is increasingly a digital one, Boulevard’s survey shows that onsite personalization and the human touch are still the primary drivers of long-term loyalty – across all generations Twothirds (66%) of all respondents say remembering personal preferences
For more information, go to www beautyrep com
is essential to keeping them coming b a c k , w h i l e m o re t h a n h a l f o f respondents (55%) say they expect to be offered add-ons, memberships or retail options based on their personal preferences and history
The core pillars of the onsite experience still matter, too Asked to rank the top missteps that would prevent them from returning to a s a l o n o r s p a f o r a s u
appointment, 71% of respondents pointed to poor results and a negative interaction with an associate
Texting Now the Expectation
According to the report, salons and
bothered by texts, but they expect and want them Nearly half (41%) of all respondents expect a same-day
appointment, while 44% now list texting as their preferred method of c
business
Visit us at Booth #8753
At Booth #1530
Niagen Bioscience Launches Tru Niagen Beauty
Niagen Bioscience, Inc , the global authority on NAD+ (nicotinamide adenine dinucleotide) with a focus on the science of h e a l t h y a g i n g ,
a n n o u n c e d t h e
l a u n c h o f Tr u
N i a g e n ® B e a u t y, t h e f i r s t - e v e r
b e a u t y s u p p l ement in the United
S t a t e s f e a t u r i n g Niagen (patented nicotinamide riboside or NR) – the m o s t e ff i c i e n t , effective and high quality NAD+
skincare science with a cellular-first formula designed to support skin elasticity and the appearance of h a i r, s k i n a n d
b o o s t e r a v a i l a b l e Tr u N i a g e n
B e a u t y e x p a n d s N i a g e n Bioscience’s leadership in NAD+
formulation that delivers precise cellular nutrition to help skin renew, restore, and rejuvenate from within
A L a n d m a r k B re a k t h ro u g h i n
Cellular Precision
Fo r f o u n d i n g m e m b e r M o n i c a Mezezi, this journey began decades earlier in the field of in vitro fertilization (IVF)
“A s c o f o u n d e r a n d C h i e f
E x e c u t i v e O ff i c e r o f L i f e G l o b a l Group, I spent over 25 years developing and manufacturing advanced embryo culture media to improve I V F o u t c o m e s , ” M e z e z i e x p l a i n s “Our landmark contribution – the creation of the single culture medium in 2002 – revolutionized the industry with a superior system that has become the global standard ”
Th a t a c h i e v e m e n t s p a r ke d a lifelong fascination with how cells
t h r i v e , re p a i r a n d c o m m u n i c a t e
“ Wo r k i n g w i t h e m b r y o n i c c e l l s taught me that every molecule matt e r s , ” M e z e z i s a y s “ Th o s e e a r l y learnings inspired our mission at AVL – to apply the same molecular precision that sustains life at its
Beauty (Cont’d. from p. 1)
to one of the world’s largest retail platforms
“At SharkNinja, we ’ re focused on solving real consumer problems
t h ro u g h i n n o v a t i o n t h a t d e l i v e r s performance, quality, and value –a n d o n m e e t i n g t h e m w h e re v e r they choose to shop,” said Neil S h a h , C h i e f C o m m e rc i a l O ff i c e r, SharkNinja “Shark Beauty brings that commitment to life, delivering s a l o n - q u a l i t y e x p e r i e n c e s a n d
nails
“Niagen has c h a n g e d h o w the world thinks a b o u t c e l l u l a r health,” said Rob Fr i e d , C h i e f Executive Officer
o f N i a g e n Bioscience. “Our
c u s t o m e r s d o not want trends; they want proof Tru Niagen Beauty b u i l d s o n y e a r s o f t r u s t i n Tr u Niagen, delivering a daily, stackable product to care for skin, hair and
b e g i n n i n g t o s u p p o rt t h e s k i n ’ s longevity throughout life.”
The Convergence of Molecules and Regeneration
At the core of AVL’s research lies a
s i n g l e c o n v i c t i o n : Re g e n e ra t i o n begins with metabolism
The same molecules that sustain life in its earliest moments –amino acids, cofactors, antioxidants and energy substrates – are also the keys to how our cells age, repair and renew
AV L S O M 3 w a s e n g i n e e re d around this principle It provides skin cells with all 20 amino acids, essential vitamins and molecular cofactors in precise, biologically validated ratios – optimizing energy metabolism, reducing cellular stress
a n d p ro m o t i n g c o l l a g e n , e l a s t i n and NAD⁺ production
“ Tra d i t i o n a l s k i n c a re o ft e n works on the surface,” says Mezezi “ We work from the inside out – at
t h e m o l e c u l a r l e v e l w h e re re a l regeneration begins ”
A New Benchmark for Molecular Skincare
E v e r y AV L a b o ra t o r i e s p ro d u c t –
advanced technology in the home, m
re accessible than ever before By collaborating with Walmart com, we ’ re ensuring every shopper has seaml e s s a c c e s s t o a u t h e n t i c S h a r k Beauty products through a premium, curated shopping experience designed to inspire and engage beauty lovers everywhere ” Arriving just in time for the holidays, the launch introduces Shark Beauty’s premium technology to one of the world’s largest retail des-
nails at the cellular level ”
O n e c a p s u l e o f Tr u N i a g e n
Beauty delivers 100mg of Niagen, combining NAD+ support with a precision blend of clinically studied ingredients known to nourish beauty from within:
• A s t a x a n t h i n ( 4 m g ) : S u p p o rt s s m o o t h , h y d ra t e d s k i n and provides antioxidant support
• Hyaluronic Acid (120mg): Helps support skin hydration and elasticity as you age
• G ra p e S e e d E x t ra c t (100mg): Offers antioxidant support to help maintain an even skin tone
• B i o t i n ( 5 m g ) : S u p p o rt s healthy hair, skin, and nails
• Vi t a m i n E ( 3 0 m g ) : H e l p s protect against oxidative stress to support the skin’s natural resilience
Tr u N i a g e n B e a u t y w o r k s t o g e t h e r w i t h d a i l y Tr u N i a g e n 300mg or Tru Niagen Pro 1,000mg serving to support cellular vitality
i n c l u d i n g t h e Fa c e S e r u m , E y e
C re a m , Fa c e C re a m L i g h t , Fa c e
C re a m R i c h a n d Fa c e M i s t – i s
p o w e re d b y AV L S O M 3 E a c h f o r-
m u l a i s d e s i g n e d t o m a i n t a i n
o p t i m a l p H a n d o s m o l a r i t y, e n s u r-
i n g p e r f e c t c e l l u l a r c o m p a t i b i l i t y a n d m i n i m i z i n g s t re s s o n t h e s k i n
b a r r i e r
Produced under medical-grade
m a n u f a c t u r i n g s t a n d a rd s , AV L products meet the same purity and quality benchmarks as biotechnology and medical device formula-
t i o n s E a c h p ro d u c t u n d e rg o e s extensive clinical testing to validate performance, safety and efficacy – a level of scientific rigor rarely seen in consumer skincare
“ O u r w o r k i n s t e m c e l l s c i -
e n c e t a u g h t u s t h a t e v e n t h e
s m a l l e s t i m p u r i t i e s c a n h a r m t h e
m o s t s e n s i t i v e h u m a n c e l l s , ” s a y s
M e z e z i “ T h a t i s w h y w e b r i n g
t h a t s a m e l e v e l o f c a r e t o e v e r y -
t h i n g t h a t t o u c h e s t h e s k i n AV L
S O M 3 i s p r o d u c e d a n d c o n -
t r o l l e d i n o u r o w n F D A - r e g i s -
t e r e d f a c i l i t y, a n d o u r f i n a l f o r m u -
l a t i o n s a r e m a n u f a c t u r e d i n
E u r o p e u n d e r r i g o r o u s s t a n d a r d s
f o r i n g r e d i e n t s a f e t y, p u r i t y a n d
access to authentic Shark Beauty products with the confidence and p e r f o r m a n c e
expect
“ Walmart Beauty’s mission is to be the most trusted and accessible beauty destination for everyone to look and feel their best every day, which is why we are so excited to launch Shark Beauty at Walmart, which brings together technology and innovation to make salon-quali-
for whole-body benefits, inside and out
Global Market Insights reported t h a t t
alone “is projected to increase from USD 1 1 billion in 2025 to USD 2 15 billion in 2034, driven by increasing
to Fortune Business Insights, the global nutricosmetics market overall “is projected to grow from 7 78 billion USD in 2025 to 13 08 billion USD by 2032, exhibiting a CAGR of 7 71% during the forecast period ”
research into accessible, evidenceb a
h a n c e healthspan
For more information, go to www niagenbioscience com
p e r f o r m a n c e E v e r y b a t c h i s t e s te d , c e r t i f i e d a n d f u l l y t r a c e a b l e , o f f e r i n g t r u e p e a c e o f m i n d i n a t i m e w h e n c o s m e t i c r e c a l l s a r e a l l t o o c o m m o n ”
A Philosophy of Cellular Integrity
Fo r M e z e z i a n d h e r t e a m , s k i n longevity is not about reversing time – it ’ s about restoring order at the cellular level
This philosophy – that understanding how life begins can teach us how to sustain it – is what drives every innovation at AV Laboratories It ’ s the convergence of biotechnology and beauty: rigorous science, elegantly expressed.
The Future of Skin Longevity A
For more information, go to www avlaboratories com
ty results more accessible to our customers,” said Vinima Shekhar, Vice President of Merchandising, Beauty, Walmart U S Available now on Walmart com, shoppers can discover the brand’s most-loved innovations – including the viral Shark FlexStyle® Air Styling & D r y i n g Sy s t e m a n d S h a r k SpeedStyle™ Hair Dryer – with convenient two-day shipping
