Chain Drugstore Daily @ NACDS AM • April 30, 2024

Visory Health: Rx Savings with a Purpose

A n i n t e r v i e w w i t h A l e x a n d r a R o b e r t s o n , S e n i o r V i c e President of Growth at Visory Health

C D D : W h a t m a k e s y o u p a s s i o n a t e a b o u t V i s o r y Health’s mission?

A R : W h e n i n s u ra n c e p r e m i u m s a r e h i g h e r t h a n ever and patients a r e l o o k i n g f o r other ways to afford their medication, it’s exciting to know we’re making a difference.

Celebrating Pharmacists’ Impact in Their Communities

Novavax is proud to celebrate the invaluable contributions of pharmacists Novavax recognizes the vital role that pharmacists and their teams play in communities around the world promoting public health and wellness, and wants to say thank you for your commitment

Novavax is i n d e b t e d t o t h e s e h e a l t hc a r e p r o f e ss i o n a l s w h o r e p r e s e n t t h e front lines of patient care and provide a number of

and beauty lovers are no strangers to the allure of Sally Hansen products, and a standout among i t s o f f e r i n g s i s t h e w i d e l y a c c l a i m e d M i r a c l e G e l Collection Now, marking a decade since the Miracle Gel’s debut in 2014, Sally H a n s e n i s c o m m e m o r a t

RoC Launches Serum Stick to Lift, Tighten and Smooth the Skin

SPACE #642

RoC® Skincare, the leading clinically proven skincare brand with more than 65 years of medical professional collaboration, announces the newest addition to the D e r m C o r r e x i o n ® l i n e , the Firming Serum Stick In partnership with both p l a s t i c s u r g e o n s a n d d e r m a t o l o g i s t s , R o C S k i n c a r e d e s i g n e d t h e Derm Correxion Firming Serum Stick to lift, tighte n a n d s m o o t h s k i n instantly and over time.

Bausch + Lomb Acquired Blink Brand Helps Address Dry Eye BUNGALOW #12

Dry eyes are a common condition that affects 57% of adults in the United States It can cause eyes to sting, burn or feel scratchy and typically both eyes are affecte d O f t h e

a d u l t s w h o r e p o r t e y e dryness, nearl y h a l f u s e OTC lubricant

eye drops for relief In addition, as many as one third of contact lens wearers experience discomfort and wish t h e i r l e n s e s f e l t m o r e c o m f o r t a b l e ( M u l t i S p o n s o r Surveys, Inc The 2021 Study of the U S Consumer

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To learn more about SNICKER Hi Protein, be sure to follow SNICKERS on Facebook, Twitter, TikTok and Instagram and stop by Space #21

Continued on Page 41

Sally Hansen Launches Nail Art Decals to Customize a Mani & Expand the Salon Effects Franchise

For the first time ever, Sally Hansen® is launching its first wearable accessories collection, Salon Effects® Nail Accents, where consumers can experiment with their nail looks for fun nail art decals without the commitment. Sally Hansen i s a l s o e x p a n d i n g t h e S a l o n E f f e c t s Perfect Manicure collection with six new shades.

From elegant pearls to trendy geometric designs, the new Salon Effects Nail Accents will enhance a manicure with easy-to-use nail decals that users can peel and stick for a customized nail look. Made for self-expression, these decals are the perfect element to add some flair to a manicure. Each nail sticker can be placed over dried polish, artificial nails or bare nails – simply pick a design, place and press to accessorize i n s e c o n d s ! T h e r e i s a p l e t h o r a o f designs to play with, allowing cons u m e r s t o e x p e r i m e n t w i t h e n d l e s s combinations.

The Salon Effects Nail Accents feature six fun and chic options to spice up t h e n e x t m a n i c u r e , w h i l e t h e S a l l y Hansen Salon Effects Perfect Manicure includes six new elevated shades and designs, S a l l y H a n s e n S a l o n E f f e c t s N a

RxSense Powers New Prescription Savings Technology for Retail Pharmacies and Grocers

Accents launched on Jan 1, 2024, in mass merchandisers, drugstores, food, e-commerce retailers nationwide and anywhere Sally Hansen beauty products are found.

For more information, go to www sally hansen com or stop by Mezzanine #15

Milani Expands Fruit Fetish Lip Oils Line

An interview with Jeremy Lowenstein, C h i e f M a r k e t i n g O f f i c e r , M i l a n i Cosmetics

CDD: Tell our readers about your company

JL: Milani has been serving a multicultural customer base with affordably p r i c e d , p r e s t i g e - q u a l i t y f o r m u l a t i o n s a n d i n c l u s i v e assortments since l a u n c h i n g m o r e than 20 years ago. W e o f f e r a w i d e range of shades for people with a varie t y o f c o m p l e xi o n s , s k i n t o n e s and lip tones. Our c o m m i t m e n t t o i n c l u s i v i t y i s e v ident through our h e r o C o n c e a l + P e r f e c t 2 - i n - 1 F o u n d a t i o n + Concealer, which is available in 45 diff e r e n t s h a d e s , a n d o u r C o n c e a l + Perfect Concealer, which is available in 18 shades. The fact that we’re the only indie beauty brand in the top 10 in the e y e , l i p a n d f a c e c a t e g o r y s h o w s that our brand mission continues to resonate with customers and is more culturally relevant than ever

C D D : W h a t c a n y o u t e l l u s a b o u t Milani’s latest product launch?

JL: Our Fruit Fetish Lip Oils have been a customer favorite since we launched t h e l i n e i n 2 0 2 2 a n d w e r e c e n t l y expanded the assortment, introducing four new shades: Lychee Nectar, Honey Fig, Blackberry Agave and Coco Cacao To celebrate the new shades and d r i v e o u r c u st o m e r r e a c h , w e l a u n c h e d a campaign called “Chef’s Kiss” that w e s p e c i f i c a l l y designed to be a fun and creative c r o s s - o v e r w i t h another viral category – food cult u r e . T h e c a mp a i g n b r i n g s t o g e t h e r T i k T o k c h e f s , m i x o l ogists and beauty creators to create custom recipes and cocktails inspired by the new shades’ unique flavor profiles.

CDD: How else is Milani connecting with today’s customers?

JL: Another of our recent campaigns,

By Brooke Ferencsik, Vice President of Communications, RxSense

Access to more affordable medications continues to be a challenge for many

The average American consumer pays $ 1 , 4 0 0 p e r y e a r o n p r e s c r i p t i o n s –more than any other country in the world – and 30% have skipped prescribed medications because of their cost With nearly 10% of Americans

u n i n s u r e d a n d a l m o s t 6 0 % o f U S w o r k e r s o n h i g h - d e d u c t i b l e h e a l t h plans facing steep deductibles, people are increasingly paying out of pocket for their prescriptions

A s h e a l t h c a r e a n d p h a r m a c y d y n a m i c s c o n t i n u e t o s h i f t t o w a r d patient-centric care, leveraging new t e c h n o l o g y s o l u t i o n s h a s b e c o m e essential As a healthcare technology company, RxSense has partnered with a n u m b e r o f p h a r m a c y p a r t n e r s t o d e l i v e r s o l u t i o n s t o h e l p m o r e Americans afford and adhere to their medications This includes our digital marketplace solution, which has been r o l l e d o u t t o a l l W a l g r e e n s s t o r e s nationally as the Walgreens Rx Savings Finder tool and RxSense’s powering of the Kroger Health Savings Club

I n J u l y , K r o g e r a n n o u n c e d t h e launch of its revamped Kroger Health Savings Club (KHSC), a membership program developed with the goal of providing members and their families with savings on commonly prescribed medications The KHSC program powered by RxSense allows families and individuals to save money on thousands of prescription medications

"RxSense is proud to collaborate with Kroger in providing our innovative solutions for pharmacy benefits administration and prescription discounts,” said John Zevzavadjian, President of RxSense Enterprise Solutions “We rec-

ages everyone to embrace their own unique features, while still freely experi m e n t i n g w i t h m a k e u p t o e n h a n c e t h e i r a p p e a r a n c e a n d e x p r e s s t h e i r truest selves Through the campaign, we’re inviting everyone to ditch the digital filters that make so many people and experiences seem inauthentic and enhance their natural beauty with our high-quality, affordably priced products

CDD: With so much focus on digital

e n g a g e m e n t t o d a y , w h a t i s M i l a n i doing differently to capture customers

ognize exceptional synergy through o u r s h a r e d m i s s i o n s t o h e l p m o r e Americans live healthier lives, and we are eager to support Kroger in their efforts to bring greater savings and better care to their customers nationwide ”

In November, RxSense announced i t s c o l l a b o r a t i o n w i t h W a l g r e e n s t o launch a new digital marketplace for consumers to access lower prices on thousands of prescription medications at Walgreens pharmacies nationwide

Through the new Rx Savings Finder, Walgreens customers can now conveniently compare prices and access the savings available through a variety of f r e e p r e s c r i p t i o n d i s c o u n t c a r d s A s reported in Fierce Healthcare, during an 11-month pilot program, patients saved almost $70 million on their prescriptions using the Rx Savings Finder w h e n c o m p a r e d t o t h e c a s h p r i c e , according to Walgreens executives

“ W e ’ r e t h r i l l e d t o w o r k w i t h Walgreens to launch the Rx Savings Finder tool to bring even lower cost prescriptions to millions of Walgreens customers,” said Rick Bates, Founder and Chief Executive Officer of RxSense “RxSense is focused on delivering technology solutions to the market that o f f e r p r i c e t r a n s p a r e n c y a n d l o w e r drug costs to our partners and their p a t i e n t s , a n d t h i s n e w w e b s i t e w i l l empower more consumers with access to deeper discounts on their medications ” RxSense offers SaaS solutions as well as digital marketplace solutions to e n a b l e c o n s u m e r s t o c o n v e n i e n t l y shop and compare prices on a variety of prescription discount cards

F o r m o r e i n f o r m a t i o n , g o t o w w w rxsense com, email nacds@rxsense com or stop by Umbrella #420

in-store?

JL: Our digital campaigns and social presence often prompt a trip to the store, where our customers then discover additional Milani products We value our industry relationships and work very closely with each of our retail partners, collaborating with them and constantly monitoring trends and what is resonating with our customers in different geographies and store locations

For more information, go to www milani cosmetics com or call 617 365 1753

The New Central Fill and Mail Order

Pharmacy: Zeroing in on Zero-Touch

While the practice of moving prescription prep and packaging off site is not new, the level of automation is Today, 98% of countable medications can be dispensed, capped, packed and sorted with no human interaction required And 99% of units of use can be dispensed, labeled, verified, packed and sorted with minimal human interaction

Here’s how the central fill and mail o r d e r p h a r m a c y w o r k f l o w s c a n become a lean, mean medication-filling machine:

• A u t o n o m o u s m o b i l e r o b o t s (AMRs) transport incoming inventory from the loading dock to the forward stock locations

• U n i t s o f u s e / m a n u f a c t u r e r s p a c k s

a r e p o s i t i o n e d o n t h e g o o d s - i n c o n -

v e y o r , t h e n s c a n n e d , r e g i s t e r e d a n d

s t o r e d a u t o m a t i c a l l y i n a f r a c t i o n o f

t h e t i m e r e q u i r e d w i t h t r a d i t i o n a l

s t a t i c s h e l v i n g

• Pack2Patient technology processes individual patient orders accurately, efficiently and securely Once products are separated, everything from there on is fully automated, including infeed, m e d i c a t i o n i d e n t i f i c a t i o n , l a b e l i n g , prescription verification, sequencing, order quality check, bagging and bag labeling

• AMRs transport finished totes from the sorter out to staging at the docks

Pharmacy software controls all of the processes within the fulfillment center T h e s y s t e m d y n a m i c a l l y m a n a g e s operations based on real-time intelligence of orders and inventory

• Processes happen simultaneously

• Orders are filled quickly and accurately

• Cutoff times and store variations

Liquid I.V. Unveils Brand Refresh, Bold New Look

Liquid I.V., the No. 1 powdered hydration company in the United States, is r o l l i n g o u t a c o m p r e h e n s i v e b r a n d refresh to help usher in the next highoctane chapter for the hyper-growth company, soon to be a billion-dollar brand.

The top-to-bottom refresh touches nearly every aspect of Liquid I.V.’s look, from packaging and color palette, to the logo, how the company defines flavor and the LIV Hydrascience™ behind its products.

Higher impact packaging and colors will further enhance the brand’s reputation as an industry innovator, and leader in trends and culture

Flavor is being moved more convincingly to the forefront, offering consumers a sense of the thoughtfulness that goes into designing Liquid I V ’s signature flavors The refresh also will

are all tracked automatically

W i t h t h i s t e c h n o l o g y , a f a c i l i t y c a n process more than 80,000 scripts per shift at a fraction of the cost per script in the retail store Significant savings are realized through:

• Inventory consolidation – duplication of high-cost stock is virtually eliminated

• Expiration management – all meds are automatically dispensed first-toexpire, first out

• Intelligent logistics – orders are consolidated by store, so the same courier handles store replenishment and home deliveries

O n c e o r d e r s a r e f i l l e d , a c o u r i e r r e c e i v e s t w o t o t e s a t t h e t r a n s p o r t dock: one for pharmacy replenishment and the other for patient deliveries The same courier delivers both

T h e s a m e s y s t e m c a n r e p l e n i s h refrigerated and ambient temperature medications, not just for retail pharmacies but also for specialty pharmacies a n d l o n g - t e r m c a r e p h a r m a c i e s Centralizing inventory further extends the cost-saving benefits.

Start your zero-touch journey today with the:

• Most advanced pharmacy software for full visualization of inventory.

• Highest level of automation for improved accuracy and ultra low-touch operations.

• Lowest cost per Rx and lowest FTE count.

• Lowest capital expense for more automation and rapid ROI.

• Smallest footprint by using vertical space and automated inventory.

F o r m o r e i n f o r m a t i o n , g o t o www.knapp.com or stop by Space #508.

h e l p c o n s u m e r s b e t t e r u n d e rs t a n d t h e w i d e range of product benefits the company now offers b e y o n d j u s t hydration, including immune supp o r t , g u t h e a l t h a n d e n e r g y . M e a n w h i l e , n e w p a c k a g i n g d i a l s u p t h e s c i e n c e behind the product, right on the front of the pack

L i q u i d I V ’ s new logo retains t h e c o m p a n y ’ s iconic two-toned, w a t e r - t h e m e d

hexagon, but shifts to a bolder font for better visibility from a distance

The refresh went through exhaust i v e r e s e a r c h a n d t e s t i n g w h i c h s h o w e d t h a t c o n s u m e r s a r e m o r e drawn to the new packaging, more likely to see and remember the Liquid I.V. name and more likely to purchase t h e p r o d u c t a s w e l l . T h e n e w l o o k scores a high association among consumers with a brand that is premium, f u n , h e a l t h y , h y d r a t i n g , t r u s t w o r t h y and unique.

Liquid I.V.’s revamped descriptions of the science behind its products have resonated well with consumers during t e s t i n g . T y p i c a l c o m m e n t s i n c l u d e d “explains the process better,” “easier to understand” and “more complete and expressive.”

Liquid I.V. is available online and in-store at retailers across the United States.

For more information, go to www.liquidi v c o m a n d

Facebook and

TrueRx: AI-Powered Monitoring and Alert System the Industry’s First Prescription for Fraud

DrFirst’s new prescription monitoring s o l u t i o n – T r u e R x – w i l l g i v e t h e n a t i o n ’ s p h a r m a c i e s t h e i r f i r s t - e v e r standardized alert system to protect a g a i n s t p r e s c r i b e r i d e n t i t y a n d p r escription fraud.

Backed by AI-enabled digital fingerprint technology, the health tech pioneer’s latest, patent-pending innovation shores up a longstanding point o f v u l n e r a b i l i t y : t h e r i s k o f a p r es c r i b e r ’ s i d e n t i t y i n f o r m a t i o n b e i n g used by bad actors to gain access to medical credentials and commit prescription fraud There has been no system to aid pharmacists who receive fraudulent prescriptions

TrueRx’s algorithms learn prescribing behaviors associated with registered prescribers nationwide When a prescription arrives at the pharmacy, digital fingerprint analysis alerts the pharmacist if one or more “behavior outliers” are detected that are typical in cases of stolen identity As methods of i d e n t i t y f r a u d b e c o m e m o r e c o m p l e x , t h e a l g o r i t h m s w i l l learn new behaviors to better prepare for the next style of attack

monitor for identity theft, and nearly 80% do not store their records securely. When asked their level of concern

a b o u t i d e n t i t y f r a u d , p r e s c r i b e r s ranked it as:

• Extreme (26%)

• Very (26%)

• Somewhat: 33%

• Not so much: 15%

In spite of these concerns, prescribers say they use non-secure methods to store their medical credentials, including:

• In a filing cabinet (46%)

• On a personal computer (27%)

• In an email (26%)

Prescriber identity is a significant problem in the digital age of healthcare, but not for the reasons we might think, according to Banas

“The expectation that e-prescribing would solve the problem of stolen paper prescription pads didn’t account

f o r h o w a d v a n c e d i d e n t i t y r i s k h a s become in the digital a g e , ” h e s a i d “ T h e

Lucid Hearing: Revolutionizing Accessible Hearing Healthcare

“In much the same way that credit monitoring uses data to validate that consumers are who they claim to be, w e c a n n o w d o t h e s a m e f o r p r escribers and pharmacists,” said Colin B a n a s , M D , M H A , C h i e f M e d i c a l Officer for DrFirst “Our platform is the first in the industry to monitor prescriber trends and track data for prescriber location, medication types, and volume – data that tells us when something’s not quite right so we can give pharmacies what they need to protect patients and providers An added benefit is it creates more efficient and safe workflows between pharmacists and providers ”

I n c i d e n t s o f p r e s c r i b e r i d e n t i t y theft have been documented for about 10% of the 1 million prescribers in the United States Bad actors aren’t just targeting controlled substances, such as opioids and narcotics; they also focus o n h i g h - c o s t s p e c i a l t y m e d i c a t i o n s , including AIDS drugs, popular weight loss injectables and powerful cancer therapies

A 2023 survey from iPrescribe by DrFirst reveals a disconnect between providers’ concerns about security and how they store and protect their credentials

While half of providers said they are very or extremely concerned about p r e s c r i b e r i d e n t i t y p r o t e c t i o n , m o r e than two-thirds (71%) said they don’t

s a f e g u a r d s i n p l a c e for digital prescribing hold up to the pervasive attacks we see today, but what people – including doctors – do on the Internet in their personal lives is still connected with everything in their p r o f e s s i o n a l l i v e s S o , i t ’ s e s p e c i a l l y risky to use just one password to secure your identity as a provider ”

B a n a s s a i d t h e r e ’ s p l e n t y t h a t healthcare providers can do right now to secure their prescriber identity from the threat of theft and fraud, including:

• B e a w a r e o f i n f o r m a t i o n t h a t could make your personal and professional identity readily available on the web

• Follow IT security policies at your hospital, health system or practice site

• Use unique login credentials for every platform every time

• Add two-factor authentication to your accounts

• Download an authenticator app to connect two-factor logins

Methodology

iPrescribe by DrFirst surveys explore consumers’ perspectives about medi c a t i o n u s e a n d h e a l t h c a r e i n t h e United States A national survey of 779

l i c e n s e d U S p r e s c r i b e r s w i t h i n t h e

D r F i r s t n e t w o r k w a s c o n d u c t e d b y TechValidate on behalf of iPrescribe by DrFirst in May 2023 Survey responses were gathered from a range of clinician prescribers, including medical doctors, nurse practitioners, physician associates and dentists, among others

Lucid Hearing, a renowned brand in the hearing aid and protection space, has been at the forefront of hearing health for over a decade With a strong reputation backed by its brands including Etymotic, Saf-T-Ear and HearMuffs, L u c i d H e a r i n g h a s s u c c e s s f u l l y p e rformed millions of hearing evaluations across its nearly 500 hearing aid center l o c a t i o n s T o d a y , t h e c o m p a n y i s poised to lead the industry in the new era of over-the-counter (OTC) hearing aids and cutting-edge hearing protection, furthering its company philosophy that hearing healthcare should be accessible and affordable to all

The Era of OTC Hearing Aids

In line with the FDA's new category of OTC hearing aids, Lucid Hearing is committed to bringing quality hearing solutions to the masses This new regulatory framework allows consumers to have direct access to hearing aids without the need for a prescription or a medical professional’s involvement By eliminating barriers and reducing costs, Lucid Hearing empowers individuals to take control of their hearing health, ensuring that no one is left behind

Exceptional Product Features:

• P o w e r e d b y L u c i d T e c h n o l o g y : Lucid Hearing’s proprietary technology sets their premium hearing aid produ c t s a p a r t f r o m t h e c o m p e t i t i o n

L e v e r a g i n g y e a r s o f r e s e a r c h a n d development, their advanced solutions

p r o v i d e c r y s t a l - c l e a r s o u n d q u a l i t y , r e d u c i n g b a c k g r o u n d n o i s e a n d enhancing speech intelligibility

• B l u e t o o t h S t r e a m i n g : L u c i d Hearing’s hearing aids seamlessly connect to various devices, enabling users to stream audio wirelessly Whether it's p h o n e c a l l s , m u s i c o r o t h e r m e d i a ,

u s e r s c a n e n j o y a h a s s l e - f r e e a n d immersive listening experience directly through their hearing aids

• L u c i d S h a p e

® : L u c i d H e a r i n g ’ s patented mobile personalization tech-

nology allows users to customize their listening experience via mobile app Manage acoustics across any listening environment in real time From watchi n g T V t o d i n n e r w i t h f a m i l y , LucidShape puts users in control

Leading Hearing Protection Brands

In addition to their hearing aids, Lucid Hearing offers a range of industry-leadi n g h e a r i n g p r o t e c t i o n b r a n d s t o ensure the safety and well-being of their customers:

• Saf-T-Ear: Lucid Hearing’s Saf-T-Ear brand provides top-of-the-line hearing protection solutions for various industries and environments From industrial settings to recreational activities, Saf-TEar products offer reliable noise reduction and comfort

• Etymotic: As a respected brand in the hearing industry, Etymotic, under the umbrella of Lucid Hearing, delivers high-fidelity hearing protection solut i o n s T h e i r a d v a n c e d t e c h n o l o g i e s preserve sound quality while reducing e x c e s s i v e n o i s e e x p o s u r e , m a k i n g them ideal for musicians, concertgoers, a n d p r o f e s s i o n a l s i n n o i s y e n v i r o nments

• H e a r M u f f s : C h i l d r e n ’ s H e a r M u f f s combine hearing protection with fun and colorful designs These kid-friendly earmuffs offer effective noise reduction, ensuring the little ones can enjoy their favorite activities without compromising their hearing health They are available with or without Bluetooth c o n n e c t i v i t y f o r s t r e a m i n g m u s i c , videos and more

L u c i d H e a r i n g ’ s c o m m i t m e n t t o innovation in both hearing aids and hearing protection positions the company as a leader in the industry Lucid Hearing products offer a remarkable listening experience and reliable hearing protection, empowering customers to reconnect with the world of sound F

The Eye of the Storm

B y J o h n D i l l a w a y , E x e c u t i v e V i c e President, Ascend Labs

As we turn the page from 2023 to 2024, generic pharmaceutical manufacturers find themselves once again, or still, in the center of a storm Deflation continues to be the law of the land and DSCSA timelines and deadlines are upon us Combine the pressures of unmovable deadlines, increased costs and falling margins and you have the generic p h a r m a c e u t i c a l i n d u s t r y T h e current model with five or so buying entities accounting for 95% market share coupled with double digit approvals on seemingly all new entry molecules is not a recipe for success Twelve to 15 companies chasing five buyers leads prices only one way: Down! This model is already creating casualties, with several manufact u r e r s s h u t t e r i n g p e r m a n e n t l y a n d m a n y o t h e r s s t r u g g l i n g f i n a n c i a l l y Indeed, it is a storm we find ourselves in

go on indefinitely and market dynamics will reshape this model over some period of time But what are the concerns as we sail through this storm? Several have been talked about Will some companies cut corners to remain competitive? Some post-COVID inspections may be bearing this out Will

pensed prescriptions

accumulating debt force some companies to abruptly exit items or the way they do business? Do these quality and financial issues foreshadow a bigger change for affected companies? We shall see, and this certainly should be at the top of buyers’ minds

The company’s parent, Alkem Labs, has no debt, is approaching two billion dollars in total global sales and is committed to doing things the right way Making quality products, providing high caliber representation and being there when needed to support customers with their initiatives is how Ascend has always operated and will continue to With an infrastructure of multiple API and finished dose manufacturing facilities in both India and the United States, a robust pipeline looki n g t o s u b m i t a n d r e c e i v e approval on 12 to 15 molecules per year, and no debt (which is crippling many companies nowadays), Ascend is a s o l i d p a r t n e r w h o n o t o n l y works closely with customers today but importantly will be here tomorrow to bring its steady hand in partnership to both customers and patients See the storm through with a partner you can count on to make it through these rough seas

Clearly this is not a model that can

Ascend has been in the market now since 2008 and has grown to be ranked recently by IQVIA as the seventh largest generic company based on dis-

Par Pharmaceutical Committed to Improving Healthcare

F o r m o r e t h a n 4 0 y e a r s , P a r Pharmaceutical has been an industry l e a d e r i n i n n o v a t i o n , d e v e l o p m e n t , manufacturing and commercialization of generic pharmaceuticals and sterile injectables. Par Pharmaceutical is an o p e r a t i n g c o m p a n y o f E n d o I n t e r n a t i o n a l p l c , a h i g h l y f o c u s e d generics and specialty branded pharmaceutical company delivering quality

medicines to patients in need Endo h a s g l o b a l h e a d q u a r t e r s i n D u b l i n , I r e l a n d , a n d U S h e a d q u a r t e r s i n Malvern, Pa.

Today, Par Pharmaceutical’s sales place it among the top generic pharmaceutical companies in the United States. The company conducts manuf a c t u r i n g b o t h d o m e s t i c a l l y a n d a b r o a d . P a r P h a r m a c e u t i c a l m a r k e t s

CVS Offering On Demand (Same-Day) Delivery On Rx

CVS is offering several delivery options for patients with eligible prescriptions, including 1 to 2-day delivery and ondemand (same-day) delivery (within three hours), at more than 9,000 CVS Pharmacy locations nationwide CVS also offers free 1-2 day delivery and ondemand (same-day) delivery on eligib l e p r e s c r i p t i o n s t h r o u g h t h e ExtraCare+ membership program All o p t i o n s c a n b e e a s i l y m a n a g e d through the CVS Pharmacy app, SMS

text messaging, CVS com or by speaking with the local CVS Pharmacy team

“CVS Pharmacy

b e g a n o f f e r i n g 1 - 2 d a y p r e s c r i p t i o n d e l i v e r y n a t i o n w i d e in 2018 and launched on-demand prescription delivery nationwide in April 2019, nearly five years ago We continue to evolve our deliv-

F o r m o r e i n f o r m a t i o n , g o t o www.ascendlaboratories.com or stop by Space #460.

a n d / o r l i c e n s e s m o r e t h a n 1 0 0 p r e s c r i p t i o n d r u g p r o d u c t f a m i l i e s under the Par label as well as its Sterile I n j e c t a b l e p o r t f o l i o m a r k e t e d u n d e r Par Sterile Products Par is advancing a r o b u s t r e s e a r c h a n d d e v e l o p m e n t p i p e l i n e o f p o t e n t i a l p r o d u c t s w i t h many products awaiting FDA approval, including several first to files, and many other products in development with continued focus on Paragraph IV and first to file opportunities.

In recent years, the company has introduced generic versions of several m a j o r p h a r m a c e u t i c a l p r o d u c t s , i n c l u d i n g : C o l c h i c i n e C a p s u l e s ( H i k m a ’ s M i t i g a r e ®) , D e x l a n s o p r a z o l e D e l a y e d - R e l e a s e C a p s u l e s ( T a k e d a ’ s Dexilant®) and Topiramate ExtendedRelease Capsules (Supernus’s Trokendi XR®).

F o r m o r e i n f o r m a t i o n , v i s i t w w w .parpharm.com or stop by Space #404.

ery offerings to meet patients’ needs and offer several convenient and flexible delivery options to patients in all 50 s t a t e s a n d W a s h i n g t o n , D C W e ’ v e been delivering millions of prescriptions to our patients each year since, and in 2023 delivered more than 5 million 1 - 2 d a y o r d e r s a n d more than 2 5 million

o n d e m a n d ( s a m eday) orders,” said the company in a statement

F o r m o r e i n f o r m a t i o n , g o t o

www cvs com/delivery

EmpiRx Health to Scale Its Value-Driven Pharmacy Program

EmpiRx Health has launched a new model that expands on its “value versus volume” paradigm for delivering PBM services The new model formalizes EmpiRx Health’s clinically driven approach to pharmacy benefits, as the company aims to work with employers to see pharmacy care as an asset that drives business growth EmpiRx Health also plans to scale its Member Care Program for patients with the most complex diseases; 2 6% of EmpiRx’s patients consume 48% of its services

The goal of the scaled-up model is to drive better health and financial outcomes with clinically based pharmacy care EmpiRx Health’s value-versus-volume approach puts the pharmacist at the center of the care model. Using AIpowered population health analytics, E m p i R x H e a l t h p h a r m a c i s t s w o r k directly with prescribers, dispensing pharmacies and members to coordinate that pharmacy care.

Key to this model is the research EmpiRx and its pharmacists do to support physicians in drug management, John Ridyard, Executive Vice President, Product and Strategy, said in an interview. “Our pharmacists are not talking to doctors about a standard rule that’s

set in a system,” he said “They're consulting with doctors as a trusted peer about their clinical review that suggests that there could be a better path forward ”

This effort is now being formalized within EmpiRx Health to proactively provide doctors with data and information that support the use and dosage of p r e s c r i p t i o n d r u g s , e n s u r e t h e r e i s a p p r o p r i a t e c l i n i c a l g u i d e l i n e s a n d help with patient adherence Ridyard has recently joined the company as EmpiRx Health scales up these efforts

In the past, EmpiRx’s efforts have resulted in physicians applying their r e c o m m e n d a t i o n s 6 4 % o f t h e t i m e , P o l i n a K o g a n , P h a r m D , C h i e f Pharmacy Officer, said in an interview. “From the beginning, our main goal was not to push outcomes through volume,” she said. “We wanted to focus on w h a t ’ s r i g h t f o r o u r c u s t o m e r s a n d what’s right for our patients.

As a result, EmpiRx Health created a population management engine that helps clients target a clinical strategy in almost real-time for that client’s patient population. The PBM uses the Johns Hopkins ACG System, which is population health analytics software that uses

Skin-Loving Ingredients from Tree Hut

Scent

Tree Hut helps you build your scent w a r d r o b e t o e l e v a t e y o u r d a y a n d match your shower and bath products to your m o o d A n a r r a y o f a p p e a l i n g s c e n t s , vibrant colors and fun names bring a burst of h a p p i n e s s t o y o u r shower routine Whether you are craving juicy, zesty, yummy, fresh, floral or warm, you’ll find it at Tree Hut Whip up your own scent blends for whatever mood suits you Combining Tree Hut scents gives you a truly signature fragrance that reflects your personality “ W e a r e e x c i t e d t o p a r t n e r w i t h Walmart and bring an affordable scentbased product regimen to the bath cat-

egory with our Tree Hut shea sugar scrubs, foaming gel body washes, moisturizing shave oils and whipped shea body butters

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Regimen

Self-care begins with a regimen that f i t s y o u r n e e d s a n d c a r e s f o r y o u r l a r g e s t o r g a n – y o u r s k i n W h e t h e r cleansing, scrubbing, shaving or moist u r i z i n g , y o u c a n e x p e c t a s p a - l i k e experience and gorgeous results when

Medicare Expands Coverage for Weight Loss Drugs

According to published reports, The C e n t e r s f o r M e d i c a r e a n d M e d i c a i d Services (CMS) has permitted Medicare Part D drug-benefit plans to cover antiobesity drugs when used for heartrelated ailments

Medicare, the federal health plan for seniors and people with disabilities, covers new obesity drugs only for

diagnosis, pharmacy and lab data, and big data tools The information and insight the system produces can be used in population health, patient care, finance and budgeting, and performance analysis

T h i s m o d e l d r i v e s v a l u e , K o g a n said, because it focuses on the maximizing employee health through pharmacy care, because employees who are in good health can perform better at their jobs At the same time, the model a i m s t o s a v e m o n e y f o r b o t h t h e employer and the employee by directing physicians to the most cost-effective medications

The ACG system can create a risk profile, both clinical and financial for its clients The company then wraps its own AI around the ACG model to bring clinical evidence and personal risk factors such as comorbidities into the pict u r e a n d c r e a t e s a p r o f i l e f o r e a c h patient within a group The system is then able to create a list of patients who might need clinical intervention

EmpiRx Health’s pharmacists work with physicians to switch or optimize medications to lower cost alternatives t h a t a r e a l s o c l i n i c a l l y a p p r o p r i a t e . Company executives said they have an 88% engagement with physicians and 93% medication adherence rate.

Kogan said, however, recommendations are not based on formulary placement. “We have an open formulary,” she

you use Tree Hut products. The quality a s s o r t m e n t e l e v a t e s y o u r r e g u l a r shower routine to a self-care masterpiece. By caring for your skin, you keep yourself healthier and happier. Tree Hut provides the steps you need in a shower or bath to keep you mentally and physically glowing

Why Tree Hut?

Tree Hut formulates with real Shea butter, pure sugar, plant-based oils, botanical actives and skin care ingredients, resulting in a premium product that helps you glow from head to toe Tree

H u t u n d e r s t a n d s t h e i m p o r t a n c e o f i n f u s i n g i t s t r i e d - a n d - t r u e p r o d u c t s w i t h g o o d - f o r - y o u i n g r e d i e n t s t h a t both feel and smell good “We know that our fans love to build and expand their scent wardrobes and really prioritize self-care We're creating products that make people feel good and smell

A potential beneficiary could be Eli Lilly, whose rival weight loss therapy, Zepbound, is currently under investigation for cardiovascular indications, including heart failure

said “If patients need a particular drug, we want to make sure they have access to that drug How we control the appropriateness is through this clinical approach where clinicians work with doctors to identify what’s working and what’s not working for them We want our patients to get what they need, and not dictated by a set formulary ”

EmpiRx Health’s model is having s u c c e s s i n s a v i n g m o n e y f o r b o t h employers and employees On its website, EmpiRx Health provides success stories for its approach, including identifying the proper dosage of Stelara ( u s t e k i n u m a b ) f o r a p a t i e n t w i t h Crohn’s disease, which saved the plan m o r e t h a n $ 5 3 , 0 0 0 a n n u a l l y a n d a switch from an injectable to an oral osteoporosis medication for a patient w h o w a s a f r a i d o f n e e d l e s , w h i c h i n c r e a s e d a d h e r e n c e a n d l o w e r e d costs by more $41,000 annually

I n a n o t h e r e x a m p l e , E m p i R x H e a l t h p a r t n e r e d w i t h t h e U F C W

N a t i o n a l H e a l t h a n d W e l f a r e F u n d , w h i c h p r o v i d e s c o v e r a g e t o t h o s e working in grocery, retail and healthcare industries. EmpiRx Health embedded a member care advocate within the Fund’s benefit team who serves as a clinical and benefits concierge to members. This program has had more than 1,200 engagements with members and has provided the fund more than $2 million in clinical savings.

g o o d , ” s a i d S e n i o r P r o d u c t D e v e l o p m e n t M a n a g e r , K r i s t a l

Harmon. Tree Hut is a leader in the # s h o w e r t o k c o m m u n i t y o n T i k T o k , helping you discover new ways to elevate your routines and treat yourself to find your best glow With Tree Hut, you will know that you can have an uplifting and inclusive approach to self-care

F o r m o r e i n f o r m a t i o n , g o t o w w w treehutshea com

type 2 diabetes and not for weight loss alone

The new CMS guidance can boost the prospects of Novo Nordisk, as the FDA recently approved a label expansion for its popular weight loss therapy, s e m a g l u t i d e , t o r e d u c e t h e r i s k o f major cardiovascular events such as heart attack and stroke

CMS said it communicated its decision to health care plans that administer Medicare Part D on Thursday, The Wall Street Journal reported Leading managed care players in t h e M e d i c a r e m a r k e t i n c l u d e

U n i t e d H e a l t h , H u m a n a , C V S H e a l t h ,

C l o v e r H e a l t h a n d A l i g n m e n t Healthcare

Dr. Reddy’s Inks Exclusive Distribution Deal for Sanofi Vaccines In India

D r R e d d y ’ s L a b o r a t o r i e s L t d h a s entered into an exclusive partnership with Sanofi Healthcare India Private Ltd to promote and distribute the latter’s vaccine brands across private markets in India

Under the arrangement, Dr Reddy’s will have exclusive rights to promote and distribute Sanofi’s well established and trusted pediatric and adult vaccine brands Hexaxim, Pentaxim, Tetraxim,

As a company, our mission is clear –we’re doing healthcare differently. We created Visory Health for the women, caregivers and families in underserved communities that are in critical need of relief from rising medical costs.

We’re all about finding ways to make access to affordable healthcare simpler and easier. At Visory Health, our easy-to-use prescription discount program has no coupons or headaches for patients or complicated reimbursement models for pharmacies With us, you can simply check our app for accurate prices at one of the 36,000 participating pharmacies and get your pre-

Sally Hansen (Cont’d. from p. 1)

range from crème and glitter to soft glam, adding a burst of color to the extensive lineup of Sally Hansen’s nail products. Renowned for its quick-drying formula that eliminates the need for UV light to cure, the Miracle Gel e n s u r e s a g e l m a n i c u r e e x p e r i e n c e without the hassle.

Promising enduring results and a chip-resistant formula, the Miracle Gel

The retinol-based formula, in an innovative and easy-to-apply stick format, glides on clear and evenly massages into the face, neck, chest and hands

Research has shown that the skin begins to lose elasticity and volume as early as the late 30s due to a decrease in collagen and elastin. Consumers are looking for solutions to combat this. In fact, since 2019, in-office procedures that offer noninvasive skin tightening have increased by 22%.

“As we continue to see the clear consumer desire to lift, firm and tighten skin, we understand that many people are searching for options that are non-invasive, or that work as a complem e n t t o i n - o f f i c e p r o c e d u r e s , ” s a y s Senior Vice President of Research & D e v e l o p m e n t a t R o C S k i n c a r e , A r t Pellegrino. “These insights led us and our Advisory Board of Dermatologists and Plastic Surgeons to formulate a h

Menactra, FluQuadri, Adacel and Avaxim 80U The brands saw combined sales of approximately $51 million, as per IQVIA MAT February 2024

Sanofi will continue to own, manufacture and import the brands to the country Preeti Futnani, General Manager India for Vaccines at Sanofi, said, “Vaccine confidence has reached its highest in India in the last few years Yet,

scriptions at prices you can afford.

CDD: What makes Visory Health Rx different?

AR: We take a unique approach with our clients and in how we connect with p a t i e n t s . W e r e a l l y c a r e a b o u t t h e patients that need their medications and the pharmacies that care for them We know that retail pharmacies play a big role in the health of their surrounding communities and that these pharmacies have established relationships with the patients and these patients trust their pharmacists We want to h e l p k e e p r e t a i l p h a r m a c i e s d o o r s open because in some places, pharma-

range has become a staple for women seeking a durable and salon-quality manicure at home. To achieve optimal results, the brand recommends a simple three-step application process involving a primer, color coat and a topcoat. Following these steps, users can revel in chip-resistant nails that maintain their vibrant allure for up to 10 days.

The Miracle Gel Birthday Collection features an array of hues catering to diverse styles and preferences. From the

these skin concerns The fast-absorbing f o r m u l a l e v e r a g e s R o C ’ s e x t e n s i v e knowledge of retinol delivery to support collagen and elastin while a breakthrough new ingredient, THPE, tightens and contours. THPE and retinol complement each other, working synergistically to provide better firming, t i g h t e n i n g a n d s m o o t h i n g b e n e f i t s than either ingredient individually.”

Firming THPE, whose efficacy is clinically proven and was published at t h e A m e r i c a n A c a d e m y o f D e r m a t o l o g y , l i f t s , s i g n i f i c a n t l y improves facial contours and increases skin's firmness by 1.9 times, while slowrelease Pure RoC Retinol continually boosts elasticity and reduces lines and wrinkles. Added antioxidants and squalene protect and hydrate the skin.

Dr. Joshua Zeichner, RoC Skincare Advisory Board Member and BoardCertified Dermatologist, adds, “THPE is a novel compound that can improve the skin’s firmness after just one application, and even more with continued

there is much to be done for the rest of the country’s large unvaccinated cohort To fulfill our long-term commitment to India and expand our geographic reach, we’re pleased to partner with Dr Reddy’s Laboratories for exclusive distribution and promotion We’re confident this partnership will further bolster our promise of saving millions of lives against vaccine preventable diseases with improved vaccination coverage ”

M V R a m a n a , C h i e f E x e c u t i v e O f f i c e r , B r a n d e d M a r k e t s ( I n d i a a n d Emerging Markets), at Dr Reddy’s, said: “We are happy to have the opportunity to leverage our strengths in promotion

cies are the closest point of access to healthcare.

CDD: Tell us more about who would benefit from the program. Why is this such a compelling issue?

AR: Between the number of consumers in the gig economy without health insurance combined with uninsured consumers, consumers who have high deductible plans, and seniors who may or may not have Medicare drug benefits that need a simpler solution, together they represent millions of consumers On top of not having great insurance, everyone’s dealing with inflation which includes increasing drug prices

whimsical “Twinkle Whites” to the celebratory “It’s Sherbert Day” and the sultry “Brewberry,” the collection offers options for every mood. Other captivating shades include “Affairy to Remember,” “Figgin’ Love Hue,” “Gel-ebrate,” “Pink an Outfit” and “Party of Hue.”

Each shade is available for purc h a s e a t $ 1 2 . 9 9 t h r o u g h t h e S a l l y Hansen website, Ulta Beauty and select local drugstores such as CVS.

B e y o n d t h e b i r t h d a y c o l l e c t i o n ,

use It works by visibly shrinking cells on the surface of the skin to improve facial contours and reduce skin laxity ”

Every RoC Skincare product is clinically proven, including the Firming Serum Stick. In RoC’s clinical study, the p r o d u c t w a s s h o w n t o i n s t a n t l y smooth and hydrate skin; in just one week, 94% of users had visibly reduced lines and in four weeks, 94% of users reported visible firmer skin.

The Firming Serum Stick is availa b l e n o w a t U l t a a n d R o C . c o m f o r $38.99, and available at Target starting F e b . 2 5 . T o l e a r n m o r e , f o l l o w @ R o C S k i n c a r e o n I n s t a g r a m a n d TikTok.

About RoC Skincare RoC has been revolutionizing skincare s i n c e 1 9 5 7 w h e n D r . J e a n - C h a r l e s Lissarrague, a French pharmacist at the Rogé Cavaillès pharmacy, created the first hypoallergenic skincare formulations. This was the first of many collaborations with dermatologists to pro-

a n d d i s t r i b u t i o n t o c o n s i d e r a b l y expand engagement with healthcare professionals and help widen access of Sanofi’s well-established and trusted vaccine brands in India We continue our efforts to become the partner of choice in bringing novel, innovative and trusted drugs to patients in India through strategic collaborations The p o r t f o l i o n o w g i v e s D r R e d d y ’ s a strong presence in the vaccine segment, propelling us to the second position among vaccines players in India Through each product and partnership, our aim is to serve over 1 5 billion patients by 2030 ”

We continuously focus on solutions for caregivers and anyone taking care of their families because we know coming out of a pandemic and inflation has been tough. We created Visory Health to help provide a little relief so hopefully they don’t have to face a decision between getting their medicine or other essential items.

If you’re a pharmacy reading this and we’re not partnered together yet, we’d love to partner with you so we c a n h e l p k e e p o u r c o m m u n i t i e s healthy together

For more information, go to www visory h e a l t h c o m o r e m a i l c o n t a c t @ v i s o r y health com

Sally Hansen’s Miracle Gel originally boasts a spectrum of 40 shades on the brand’s official website. Its vegan formula, delivering a salon-like gel manicure experience from the comfort of home, has garnered global acclaim, garnering an average rating of 4.2 stars out of five from over 20,000 reviews on the Sally Hansen website.

For more information, go to www.sally hansen.com or stop by Mezzanine #15.

vide them with safe and effective products for their patients For more than 60 years, that has been the foundational philosophy at RoC, inspiring a history of firsts: The first broad spectrum UV protection to proactively preserve the health of skin and the first to discover a method for stabilizing retinol. By combining retinol with antioxidants and using innovative packaging, RoC made i t p o s s i b l e t o d e l i v e r r e t i n o l ’ s s k i nsmoothing benefits safely and effectively for daily use. Today, retinol is still one of the greatest discoveries in the history of skincare. RoC is proud of its continued brand commitments to not retouch imagery, in an effort to portray realistic depictions of skin at various stages of life, and to require influencer partners to agree that in RoC content, it will not use skin altering filters or other editing techniques that promote unrealistic beauty standards.

For more information, go to www.roc skincare.com or stop by Space #642.

Visory Health (Cont’d. from p. 1)

RoC Skincare (Cont’d. from p. 1)

Novavax (Cont’d from p 1)

essential services

• A s h i g h l y t r a i n e d m e d i c a t i o n experts, pharmacists counsel patients on treatment options and ensure that they receive the right medications at the right doses, minimizing the risk of medication errors and adverse reactions

• As educators, pharmacists make healthcare more accessible and understandable to empower consumers in

The O’Connor Group (Cont’d from p 1)

been in business?

CO: The company was founded in January of 2001 We are in our 24th year

CDD: What would you say makes your company unique?

CO: We are a niche provider in that we find small, short-term projects to be just as interesting as large, long-term initiatives

CDD: Where is your current service emphasis?

CO: We primarily represent pharmaceutical, OTC and medical device companies, but we see tremendous opportunities in working with retailers to educate physicians on pharmacy products and services as well as nutritional services from food/drug combo retailers We believe that food is a critical part of the healthy

Contact Lens Market December 2021)

F a c t o r s c o n t r i b u t i n g t o t h e increasing prevalence of dry eyes and lens dryness include climate change, regional differences in humidity levels and increased screen time The average dry eye sufferer spends nearly 10 hours on screens, which results in less frequent and inadequate blinking Almost 70% of adults aged 18-49 experience eye or lens discomfort due to digital device usage

T o a d d r e s s t h i s g r o w i n g n e e d , Bausch + Lomb acquired the Blink® brand of eye and contact lens drops from Johnson and Johnson Vision The B l i n k p o r t f o l i o p r o v i d e s c o n s u m e r s

s h a r e d d e c i s i o n - m a k i n g w i t h t h e i r healthcare providers A great example of this is what is being seen with COVID in the United States Pharmacists have been playing an important role helping patients understand the multiple vaccine technology platforms they have to choose from

• A s a d v o c a t e s , p h a r m a c i s t s h e l p provide guidance on medication costs and insurance coverage to help people find the best ways to access important medicines

living equation, especially with certain disease states that carry comorbidities Imagine the possibilities of improving health outcomes and lowering healthcare costs if physicians, pharmacists and nutritionists work in tandem to prevent and treat illness Our team of ambassadors can be the conduit for achieving better continuity of care for patients using these products and services

CDD: Who’s your target market?

CO: We offer solutions for retailers, p h a r m a c e u t i c a l , O T C a n d m e d i c a l device manufacturers Our programs can be physician specific, pharmacy specific or a combination of the two Physician commitment to recommend or prescribe a product is critical to p r o d u c t s a l e s a n d l o n g e v i t y Pharmacist recommendations do the same but can and do result in on-thespot patient purchase

CDD: How do you adapt your services

w i t h i m m e d i a t e a n d l o n g - l a s t i n g h y d r a t i o n , a n d i n c l u d e s B l i n k T r i p l e

C a r e , t h e f i r s t a n d o n l y o v e r - t h e -

c o u n t e r e y e d r o p w i t h b o t h hyaluronate and a nano-emulsion lipid in the unique formula

“With the increasing prevalence of dry eyes and lenses, we expanded our robust portfolio with Blink, a leading doctor-recommended brand, to provide consumers with more OTC options that can help relieve their dry lenses

a n d d r y e y e s y m p t o m s , ” s a i d J o h n

F e r r i s , E x e c u t i v e V i c e P r e s i d e n t , Consumer, Bausch + Lomb “We are

c o m m i t t e d t o p r o v i d i n g c o n s u m e r s and eye care professionals with the products they need to address their eye health ”

“Pharmacy teams continue to be the front door of healthcare The pandemic s p o t l i g h t e d y o u r o n g o i n g c o n t r i b utions to public health, with pharmacies o v e r w h e l m i n g l y v a c c i n a t i n g m o r e patients against COVID than any other healthcare setting,” said John Trizzino, President and Chief Operating Officer, Novavax “As COVID enters its fourth year, there is so much important work ahead of us, collectively, to protect t h o s e w h o a r e m o s t v u l n e r a b l e t o COVID and other infectious diseases,

to your customers’ needs?

CO: Adapting to our customers’ needs is a standard operation for us Everything we do is customized based on our clients’ needs which includes selecting preferred markets, determining target specialties and tailoring program reach and call frequency Our programs provide a critical source for market feedback to our clients which in turn promotes ongoing modifications to messaging and strategy

CDD: What are you doing this year that’s different from last year?

CO: We are continually seeking ways to improve our systems to support our team and clients We have made a sign i f i c a n t i n v e s t m e n t i n t h e d e v e l o pment of proprietary territory management and reporting tools, all of which are customized to support each individual client’s needs

CDD: How is your customer service?

I n 2 0 2 4 , B a u s c h + L o m b i s

r e l a u n c h i n g t h e B l i n k l i n e o f e y e a n d

c o n t a c t l e n s d r o p s b y p u t t i n g s i g n i f i -

c a n t i n v e s t m e n t i n a f u l l y i n t e g r a t e d

c a m p a i g n t h a t w i l l c o n s i s t o f T V a n d

d i g i t a l a d v e r t i s i n g , s o c i a l m e d i a c o nt e n t a n d s o c i a l m e d i a i n f l u e n c e r s a n d p a i d s e a r c h T h e r e w i l l a l s o b e a n a r r a y o f r e t a i l - s p e c i f i c a c t i v i t i e s , i n c l u d i n g i n - s t o r e s i g n a g e , d i s p l a y s a n d s a m p l i n g a n d c o u p o n s

E d u c a t i o n , p a t i e n t t o o l s a n d c l i n i c a l i n f o r m a t i o n w i l l a l s o b e p r o v i d e d t o e y e c a r e p r o f e s s i o n a l s “ O u r f u l l y i n t e g r a t e d c a m p a i g n , ‘ W o r k P l a y B l i n k R e l i e f ’ , i s s p e c i f ic a l l y c r a f t e d t o c o n v e y t h a t d r y e y e s d o n ’ t h a v e t o s l o w d o w n b u s y , d i g i -

t a l l i f e s t y l e s W i t h B l i n k , c o n s u m e r s

restore public trust in vaccines and ensure everyone who wishes to receive a vaccine has access to options Simply put, this work could not be accomplished without you ”

Novavax asks everyone to celebrate pharmacists and honor their tireless dedication to advancing patient access to vaccines and protecting public health in the communities they serve

F o r m o r e i n f o r m a t i o n , g o t o w w w novavax com or stop by Space #330

C O : S u p e r i o r t o t h e c o m p e t i t i o n because it is our No 1 priority We live and are led by the Golden Rule We treat people the way we want to be t r e a t e d : w i t h r e s p e c t , d i g n i t y , g r e a t c o m m u n i c a t i o n , f a s t r e s p o n s e t i m e , honesty and integrity

CDD: To what do you attribute your company’s success?

CO: Dedication, persistence, listening to clients’ needs and finding creative ways to serve them

CDD: Why are your services the best value for your customers?

CO: Because our success depends on their success We provide an afforda b l e s o l u t i o n w i t h o u t j e o p a r d i z i n g quality

F o r m o r e i n f o r m a t i o n , g o t o w w w groupoc com, email info@groupoc com or call 513 624 7918

c a n c o n t i n u e t o w o r k a n d p l a y w i t ho u t a n y i n t e r r u p t i o n s W e l o o k f o rw a r d t o r a i s i n g a w a r e n e s s o f t h e b e n e f i t s o f t h i s p o r t f o l i o t h r o u g h o u r c a m p a i g n t h i s y e a r , ” F e r r i s c o n t i nu e d

I n a d d i t i o n t o t h e c a m p a i g n , Bausch + Lomb plans to further expand the Blink product line later this year with a novel, breakthrough clinically p r o v e n s u p p l e m e n t f o r c o n s u m e r s experiencing dry eyes The Blink product line of eye and contact lens drops are available at most major retailers nationwide in the eye care aisle or online

tant work that our pharmacy partners do every day to serve their customers who are living with diabetes Together, we can provide them with ready access not only to quality pen needles and syringes, but to educational resources, tools and techniques that can help those who are beginning insulin therapy manage their care consistently and effectively

the forefront of innovation, introducing shorter and thinner needles and advancements in injection safety and comfort We have also developed the m a n u f a c t u r i n g s c a l e a n d o p e r a t i n g

e f f i c i e n c y t h a t h a v e e n a b l e d u s t o maintain consistent supply and quality

t h r o u g h g l o b a l c h a l l e n g e s l i k e t h e

In the 100 years since we develo p e d t h e w o r l d ’ s f i r s t s p e c i a l i z e d insulin syringe, we have remained at embecta (Cont’d. from p. 4)

We are here to support the impor-

COVID-19 pandemic and supply chain interruptions, ensuring our customers and the people they serve are always able to get the products they count on every day

Efficient operations, clinical excellence, and an offering that is financially attractive for patients and pharmacies – that’s the value that embecta brings to you and your customers Working

t o g e t h e r i n p a r t n e r s h i p w i t h p r escribers and caregivers, we can help ensure people with diabetes have all the resources they need to manage their diabetes journey effectively

F o r m o r e i n f o r m a t i o n , g o t o w w w

F o r m o r e i n f o r m a t i o n , v i s i t w w w j u s t blink com or stop by Bungalow #12 a complex series of actions, techniques a n d d e c i s i o n s t h a t c a n i m p a c t t h e effectiveness of one’s treatment plan It’s important that those patients who are injecting insulin and the pharmacists who see them also have a strong understanding of the benefits of shorter needles, injection site rotation and that needles are indicated for singleuse only

embecta com or stop by Space #456

Bausch + Lomb (Cont’d from p 1)