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Sweets & Treats Show Extra @ Sweets & Snacks Expo • May 2024

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SWEETS &TREATSShow

INDIANAPOLIS

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH SWEETS AND SNACKS

Extra

MAY 2024 Oser Communications Group

Get In On the Fun with Just The Fun Part

Darrell Lea Offers Better-forYou Ingredients in New Line of

Tortuga Spirit Cakes Marks 40 Years of Excellence in Category

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An interview with Aytur Aksu, President, Just The Fun Part.

Darrell Lea, the renowned candy company known for its premium, Australian-made licorice is making waves as the fastest-growing premium licorice brand in the United States. According to a recent study by Future Market Insights, the U.S. licorice market is on a steep rise, expected to grow from $278.5 million to $403.4 million in the next 10 years. The rise in popularity can be attributed in part to consumers’ preferences for nostalgic treats in fresh flavors and better-for-you ingredients.

Tortuga Spirit Cakes, the pioneering brand known for its exceptional gourmet and spirit cakes, celebrates four decades of innovation and culinary artistry in the industry. Since its inception, Tortuga has remained at the forefront of the market, continuously pushing boundaries and delighting consumers with an array of delectable offerings. Over the past 40 years, Tortuga Spirit Cakes has solidified its position as a global leader, captivating the palates of discerning consumers worldwide. With a relentless commitment to quality, innovation and a keen understanding of evolving consumer preferences, Tortuga has consistently raised the bar in the gourmet and spirit cakes category. The brand’s evolution is showcased in its iconic rum cakes and the more recent Southern Trio series, a tribute to America’s rich culinary and spirit heritage. Among these, the Kentucky Bourbon Butter Cake

ST: Tell us a little about your company. AA: Just The Fun Part is a brand by my company, EverGreen USA, that I started after moving to the United States from Turkey in 2007. We created this snack to channel everyone’s favorite part of a classic sundae cone – the chocolate-filled bottom! This will be our third year exhibiting at Sweets & Snacks Expo and we couldn’t be more excited! We have spent the last year innovating our product line, and we can’t wait to showcase our additions.

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Meet Oh!asis, the Newly Branded Relaunch from Las

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Nuts Meet Superfoods: Elan Specialty Snacks

WOWBUTTER The Ultimate Spread

Las Olas Confections and Snacks has been delivering award-winning, premium confections for brands that have been around for decades. The Anastasia® and Coconut Island® brand names in their ubiquitous yellow boxes and palm-covered pouches have dominated shelves and have unfailingly transported adoring customers to paradise with every indulgent bite. Now, Las Olas will continue to do exactly that but under an exciting new rebrand. Introducing Oh!asis™. “Our Anastasia and Coconut Island confections are deeply loved,” says Greg Power, Chief Executive Offer, Las Olas Confections and

Introducing innovative nuts and dried fruits to the snacking industry, Elan offers a diverse range of organic, gluten-free, kosher, non-GMO and vegan snacks. Elan is an exciting clean label that skillfully blends nuts with superfoods. Say goodbye to confusing ingredient lists: the brand provides minimally processed foods that are “deliciously good for you®.” Elan has existed for 12 years in North America, but was successfully launched on the U.S. market in 2021. Elan is distributed nationally through KeHE and UNFI and can also be found at a growing list of established groceries and health food

High-Quality Nutrition to Better Fuel Your Body WOWBUTTER is an all-natural complete plant protein spread, containing all nine essential amino acids necessary to build and maintain muscle and crucial for many other important body functions. More importantly, WOWBUTTER h a s significantly better quality protein than sunflower, peanut or almond butter, giving WOWBUTTER a protein digestibility and bioavailability score comparable to meat or dairy protein. It’s a perfect plant-based protein option to fuel your body more with every bite.

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