Red & White (3)

2014-2019

As Arsenal Football Club embraced the modern era, a new chapter in their kit partnership unfolded with global sportswear brand Puma. This chapter explores the dynamic partnership between Arsenal and Puma, displaying how it redefined the club's identity, encapsulating innovation, style, and a shared commitment to success, all while shaping the club for a future filled with ambition and promise.

The collaboration between Arsenal and Puma marked a significant shift in the club's visual identity. Puma introduced a fresh approach to kit design, blending innovative performance technology with sleek aesthetics. The iconic Puma logo took center stage, proudly adorning the chest of the jersey, symbolizing the club's desire to be at

the forefront of football fashion and performance. This new era heralded a sense of excitement and anticipation among fans and players alike. Under the partnership with Puma, Arsenal experienced several triumphs and unforgettable moments on the pitch. The team clinched the FA Cup in consecutive seasons, in 2014 and 2015, ending their trophy drought and reestablishing themselves as a

force to be reckoned with in English football. These victories displayed Arsenal’s resilience, teamwork, and unwavering commitment to success. The Puma partnership contributed to the club’s identity as a team that thrived on big occasions and embraced the challenge of achieving greatness.

"The Gunners’ emphatic victory put them out on their own with a record 12 triumphs."

In the 2015/16 season, Arsenal donned a Puma kit that marked an important chapter in the club's history. The home kit featured the classic red shirt with white sleeves, paired with white shorts and red socks, embodying the traditional Arsenal colors. The Puma design brought a fresh and modern look to the kit, combining sleek lines with innovative details such as adding a button to a white collar that flows into the arms smoothly. The season saw Arsenal achieve notable success, finishing in second place in

the Premier League. While they narrowly missed out on the title, it was a strong campaign that displayed their competitiveness. In addition, Arsenal triumphed in the FA Cup, clinching the trophy for a record 12th time. The Puma kit of the 2015/16 season represents a period of consistent performances and silverware for the club, reminding fans of the team's talent and ability to compete at the highest level. It serves as a testament to Arsenal's enduring legacy and their commitment to achieving success both domestically and in cup competitions. Puma’s collaboration with Arsenal extended beyond the kit itself,

with a focus on engaging fans and fostering a strong connection with the club. Puma utilized innovative marketing strategies, digital initiatives, and fan-driven campaigns to create a sense of unity and belonging among supporters worldwide. The partnership emphasized fan engagement and allowed Arsenal to connect with a global fanbase, further strengthening the club’s identity as a powerful and inclusive footballing community.

In the 2016/17 season, Arsenal continued their partnership with Puma, donning a kit that represented a significant chapter in the club's history. The home kit showcased the traditional red shirt with white sleeves, complemented by white shorts and red socks. The Puma design brought a modern and sleek aesthetic to the kit, featuring subtle details and clean lines. The season saw Arsenal secure a fifth-place finish in the Premier League, narrowly missing out on

a top-four spot. However, the club achieved notable success in cup competitions, winning the FA Cup for a record 13th time. Arsenal's triumph in the FA Cup highlighted their ability to perform on the big stage and their determination to secure silverware. The Puma kit of the 2016/17 season serves as a reminder of Arsenal's resilience and their ability to compete at the highest level, displaying their commitment to both style and success on the pitch. Puma’s commitment to sustainability and social responsibility resonated strongly with Arsenal’s values. The partnership with Puma

saw the introduction of eco-friendly and sustainable kit designs, incorporating recycled materials and reducing the environmental impact. Arsenal embraced these initiatives and became a trailblazer in promoting sustainable practices within football. This commitment to sustainability further enhanced the club’s identity as an organization that prioritized not only on-field success but also making a positive impact off the pitch.

In the 2017/18 season, Arsenal continued their partnership with Puma, donning a kit that marked another chapter in the club's history. The home kit featured the iconic red shirt with white sleeves, accompanied by white shorts and red socks, embracing the traditional Arsenal colors. The Puma design brought a modern and stylish look to the kit, incorporating sleek lines and innovative details. The season proved to be a transitional one for Arsenal, as they underwent

a managerial change midway through. Despite facing challenges, the team showed resilience and secured a sixth place finish in the Premier League. Arsenal also reached the final of the EFL Cup, but narrowly missed out on the trophy. The Puma kit of the 2017/18 season is a testament to the team's perseverance and determination during a transition period. It represents the unwavering support of the fans and serves as a reminder of the club's continuous pursuit of success on the football field. The partnership between Arsenal and Puma served as a catalyst for the club’s

ongoing evolution and growth. As the collaboration progressed, new opportunities for innovation and expansion emerged. Arsenal’s commitment to staying at the forefront of football fashion and technology, combined with Puma’s expertise and global reach, set the stage for future possibilities and partnerships. This dynamic relationship allowed the club to continuously shape its identity, adapt to changing trends, and maintain its status as a footballing powerhouse.

In the 2018/19 season, Arsenal showcased their talent and determination while sporting the Puma kit, which added a touch of style to their on-field presence. The home kit featured the classic red shirt with white sleeves, accompanied by white shorts and red socks, paying homage to the club's traditional colors. The Puma design incorporated sleek lines and subtle details, creating a modern and dynamic look. Despite facing challenges throughout the season, Arsenal managed to secure a fifth-place finish in the Premier League. The Puma kit of the

2018/19 season stood as a symbol of the team's resilience and commitment to excellence, both in terms of performance and aesthetics. It represented the enduring support of the fans and their unwavering belief in the club's ability to succeed.

As Arsenal entered a new chapter with a different kit sponsor the following season, the Puma kit of 2018/19 would be remembered as a part of the club's journey and a testament to their determination to compete at the highest level.

The partnership between Arsenal and Puma represented a dynamic evolution and redefined the club’s identity for the future. Through innovative design, on-pitch triumphs, fan

engagement, sustainability, and a shared commitment to excellence, the collaboration displayed Arsenal’s unwavering ambition and dedication to success. The Puma era left an indelible mark on the club’s history and provided a platform for further growth and development. As Arsenal continues its journey, the lessons learned and experiences gained from the partnership with Puma will undoubtedly shape the club’s future endeavors and solidify its identity as a global footballing institution.

In recent years, Arsenal Football Club has undergone a renaissance, both on and off the pitch, thanks to their partnership with sportswear giant Adidas. This chapter delves into the transformative collaboration between Arsenal and Adidas since 2019, exploring how it has revitalized the club's identity, ignited a sense of excitement among fans, and positioned Arsenal for a bright and ambitious future.

In recent years, Arsenal Football Club has undergone a renaissance, both on and off the pitch, thanks to their partnership with sportswear giant Adidas. This chapter delves into the transformative collaboration between Arsenal and Adidas since 2019, exploring how it has revitalized the club's identity, ignited a sense of excitement among fans, and positioned Arsenal for a bright and ambitious future.

The reunion of Arsenal and Adidas marked a homecoming of sorts, as the two powerhouses reignited their partnership after a 25-year hiatus. Adidas's rich history in football combined with Arsenal's iconic status set the stage for a partnership brimming with anticipation. The reintroduction of the three stripes and the famous Adidas logo on Arsenal's kit instantly connected the club's heritage with a modern and stylish touch, setting the tone for a fresh chapter in Arsenal's identity. In addition to the remarkable design and performance of Arsenal’s Adidas kit in the 2018/19 season, it also played

2019/20

a crucial role in spreading awareness and showing support during the challenging times of the COVID-19 pandemic. As a tribute to the tireless efforts of the NHS and healthcare workers, a special badge was worn on the kits of all football teams in the league. The badge featured a blue heart with the NHS logo, symbolizing unity and gratitude. This gesture demonstrated the power of football to bring people together and convey a message of solidarity during times of crisis. Arsenal’s Adidas kit became a symbol of not only the team’s determination and

success on the pitch but also their unwavering support for those at the forefront of the battle against the pandemic. The club and its fans proudly wore the badge, using their platform to raise awareness and express appreciation for the selfless sacrifices made by healthcare professionals.

Adidas has brought its renowned design expertise to the forefront, creating striking and iconic kits that reflect Arsenal's storied past while embracing the future. The Adidas kits have seamlessly blended the club's traditional red and white colors with innovative patterns, textures, and detailing. These designs not only captivate the eye but also evoke a sense of pride and identity among Arsenal supporters worldwide. The aesthetic appeal of the Adidas kits has become

synonymous with the club's renewed energy and ambition. The yellow away kit, designed by Adidas, drew inspiration from the iconic “bruised banana” shirt worn by the team during the 1991/93 season. This bold and vibrant kit featured a striking yellow base with jagged black graphic patterns, reminiscent of the iconic design that had captured the imagination of fans years ago. The resurrection of this legendary kit brought a sense of nostalgia and excitement to supporters. On the pitch, Arsenal displayed their attacking prowess and

showcased their vibrant style of play, finishing the season in fifth place in the Premier League and reaching the final of the UEFA Europa League. The yellow away kit not only stood out with its eye-catching design but also represented the club’s heritage and the rich tradition of entertaining football that Arsenal is known for. It symbolized the club’s determination to embrace their past while pushing forward into a successful future.

I like it, I like it, I like it, I like it, I like it, Hale End's on a roll!

Saka and Emile Smith Rowe!

The 2020/21 season marked another chapter in Arsenal's partnership with Adidas, and the kit design paid tribute to the club's rich history and iconic architecture. The Adidas kit drew inspiration from the bold Art Deco style of Highbury's iconic East Stand, which had been a symbol of the club's heritage for many years. The kit featured a clean white shirt with red sleeves and red accents, capturing the classic color scheme associated with Arsenal. The intricate geometric patterns on the shirt reflect the Art Deco influence, adding a touch of elegance and sophistication to the ensemble. The Adidas logo and Arsenal crest, prominently positioned

2020/21

on the chest, symbolized the unity between tradition and innovation. On the pitch, Arsenal highlighted their determination and resilience, striving for success in the Premier League and other competitions. While the season brought its challenges, the kit became a symbol of the club's rich history and their commitment to building a successful future. The 2020/21 season will be remembered as a time when Arsenal embraced their iconic architecture and created a kit that merged the past with the present, representing the club's legacy and aspirations for greatness. Beyond the aesthetic appeal, the partnership with Adidas has seen Arsenal embrace innovation and

cutting-edge technology. The use of advanced fabric and construction techniques has enhanced player performance and comfort, enabling the team to excel on the pitch. Adidas’s commitment to research and development aligns perfectly with Arsenal’s ethos of continuous improvement and striving for excellence. This focus on innovation has further solidified the club’s identity as a modern, forwardthinking institution.

The 2021/22 season marked another exciting chapter in Arsenal's partnership with Adidas, as the kit design paid homage to the club's glorious past and celebrated their firepower on the pitch. The home shirt, inspired by the iconic 1998/99 Arsenal Nike kit, featured white panels on the sides, creating a sleek and modern look. The navy details added a touch of sophistication, conjuring memories of an era when Arsenal's attacking prowess propelled them to consistent success. The kit captured the essence of the club's history, reminding fans of the glorious moments that defined Arsenal's style of play. In addition to the home kit, Arsenal unveiled a stunning blue third kit that drew inspiration

2021/22

from the memorable blue Nike kit worn during the 1995/96 season. The kit also incorporated the same style of jagged lines reminiscent of the famous bruised banana shirt from the 1991/93 season. The blue third kit represented a fusion of past and present, combining elements of Arsenal’s historic kits with a contemporary twist. It displayed the club’s willingness to embrace their iconic designs and bring them into the modern era. The partnership between Arsenal and Adidas extends beyond the pitch, emphasizing community engagement and making a positive impact. Together, they have launched various initiatives, ranging from grassroots football

programs to environmental sustainability projects. These endeavors have not only strengthened Arsenal’s bond with its local community but have also displayed the club’s commitment to social responsibility and global impact. The partnership serves as a platform for Arsenal to reinforce its identity as a club that values its supporters and contributes meaningfully to society.

The 2022/23 season marked an exciting chapter for Arsenal, as they unveiled a stunning Adidas kit that captured the essence of the club's rich heritage while incorporating modern design elements. The kit featured a sleek and contemporary design that represented Arsenal's pursuit of excellence on and off the pitch. The dominant color was Arsenal's iconic red, complemented by subtle accents of white. The Adidas logo and Arsenal crest were proudly displayed on the chest, symbolizing the strong partnership between the club and their kit supplier. One of the standout features of the kit was the unique design on the collar. The collar

2022/23

displayed a captivating graphic inspired by the club's illustrious past, depicting influence from the iconic bruised banana jagged graphic. This design added a touch of nostalgia and paid homage to the club's storied legacy. The 2022/23 season was not only defined by the stylish kit but also by the team's performance on the pitch. Led by a talented squad and under the guidance of their manager, Mikel Arteta, Arsenal displayed their skill, determination, and attacking prowess. They competed fiercely in domestic competitions, striving for success and aiming to bring silverware back to the Emirates

Stadium. Unfortunately, Arsenal went trophyless in the 2022/23 season but the adidas kit represented more than just a uniform.

It embodied the passion, history, and aspirations of Arsenal Football Club.

It united players, fans, and the entire Arsenal community in their support for the team, igniting a sense of pride and belonging.

The collaboration with Adidas has fueled the imagination of the next generation of Arsenal fans and players. The combination of stylish kits, innovative technology, and a vibrant brand presence has inspired young football enthusiasts worldwide to connect with Arsenal's identity and dream of wearing the iconic red and white. The partnership with Adidas serves as a beacon of inspiration, ensuring

2023/24

that the club's legacy and identity continue to thrive in the hands of future generations. The partnership between Arsenal and Adidas since 2019 has breathed new life into the club’s identity, reigniting a sense of passion, ambition, and style. Through iconic designs, innovative technology, community engagement, and inspiring future generations, Arsenal has embraced this collaboration to shape its identity for the future.

The resurgence of the club under the Adidas partnership highlights Arsenal’s commitment to excellence, both on and off the pitch, ensuring that the club remains at the forefront of global football for years to come.

“North London forever, Whatever the weather.”

Victoria Concordia Crescit

Victory Through Harmony

Oscar Ford-Welman