
5 minute read
2014-2019
from Red & White (3)
by Oscarfw
As Arsenal Football Club embraced the modern era, a new chapter in their kit partnership unfolded with global sportswear brand Puma. This chapter explores the dynamic partnership between Arsenal and Puma, displaying how it redefined the club's identity, encapsulating innovation, style, and a shared commitment to success, all while shaping the club for a future filled with ambition and promise.
The collaboration between Arsenal and Puma marked a significant shift in the club's visual identity. Puma introduced a fresh approach to kit design, blending innovative performance technology with sleek aesthetics. The iconic Puma logo took center stage, proudly adorning the chest of the jersey, symbolizing the club's desire to be at the forefront of football fashion and performance. This new era heralded a sense of excitement and anticipation among fans and players alike. Under the partnership with Puma, Arsenal experienced several triumphs and unforgettable moments on the pitch. The team clinched the FA Cup in consecutive seasons, in 2014 and 2015, ending their trophy drought and reestablishing themselves as a force to be reckoned with in English football. These victories displayed Arsenal’s resilience, teamwork, and unwavering commitment to success. The Puma partnership contributed to the club’s identity as a team that thrived on big occasions and embraced the challenge of achieving greatness.
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In the 2015/16 season, Arsenal donned a Puma kit that marked an important chapter in the club's history. The home kit featured the classic red shirt with white sleeves, paired with white shorts and red socks, embodying the traditional Arsenal colors. The Puma design brought a fresh and modern look to the kit, combining sleek lines with innovative details such as adding a button to a white collar that flows into the arms smoothly. The season saw Arsenal achieve notable success, finishing in second place in the Premier League. While they narrowly missed out on the title, it was a strong campaign that displayed their competitiveness. In addition, Arsenal triumphed in the FA Cup, clinching the trophy for a record 12th time. The Puma kit of the 2015/16 season represents a period of consistent performances and silverware for the club, reminding fans of the team's talent and ability to compete at the highest level. It serves as a testament to Arsenal's enduring legacy and their commitment to achieving success both domestically and in cup competitions. Puma’s collaboration with Arsenal extended beyond the kit itself, with a focus on engaging fans and fostering a strong connection with the club. Puma utilized innovative marketing strategies, digital initiatives, and fan-driven campaigns to create a sense of unity and belonging among supporters worldwide. The partnership emphasized fan engagement and allowed Arsenal to connect with a global fanbase, further strengthening the club’s identity as a powerful and inclusive footballing community.

In the 2016/17 season, Arsenal continued their partnership with Puma, donning a kit that represented a significant chapter in the club's history. The home kit showcased the traditional red shirt with white sleeves, complemented by white shorts and red socks. The Puma design brought a modern and sleek aesthetic to the kit, featuring subtle details and clean lines. The season saw Arsenal secure a fifth-place finish in the Premier League, narrowly missing out on a top-four spot. However, the club achieved notable success in cup competitions, winning the FA Cup for a record 13th time. Arsenal's triumph in the FA Cup highlighted their ability to perform on the big stage and their determination to secure silverware. The Puma kit of the 2016/17 season serves as a reminder of Arsenal's resilience and their ability to compete at the highest level, displaying their commitment to both style and success on the pitch. Puma’s commitment to sustainability and social responsibility resonated strongly with Arsenal’s values. The partnership with Puma saw the introduction of eco-friendly and sustainable kit designs, incorporating recycled materials and reducing the environmental impact. Arsenal embraced these initiatives and became a trailblazer in promoting sustainable practices within football. This commitment to sustainability further enhanced the club’s identity as an organization that prioritized not only on-field success but also making a positive impact off the pitch.

In the 2017/18 season, Arsenal continued their partnership with Puma, donning a kit that marked another chapter in the club's history. The home kit featured the iconic red shirt with white sleeves, accompanied by white shorts and red socks, embracing the traditional Arsenal colors. The Puma design brought a modern and stylish look to the kit, incorporating sleek lines and innovative details. The season proved to be a transitional one for Arsenal, as they underwent a managerial change midway through. Despite facing challenges, the team showed resilience and secured a sixth place finish in the Premier League. Arsenal also reached the final of the EFL Cup, but narrowly missed out on the trophy. The Puma kit of the 2017/18 season is a testament to the team's perseverance and determination during a transition period. It represents the unwavering support of the fans and serves as a reminder of the club's continuous pursuit of success on the football field. The partnership between Arsenal and Puma served as a catalyst for the club’s ongoing evolution and growth. As the collaboration progressed, new opportunities for innovation and expansion emerged. Arsenal’s commitment to staying at the forefront of football fashion and technology, combined with Puma’s expertise and global reach, set the stage for future possibilities and partnerships. This dynamic relationship allowed the club to continuously shape its identity, adapt to changing trends, and maintain its status as a footballing powerhouse.

In the 2018/19 season, Arsenal showcased their talent and determination while sporting the Puma kit, which added a touch of style to their on-field presence. The home kit featured the classic red shirt with white sleeves, accompanied by white shorts and red socks, paying homage to the club's traditional colors. The Puma design incorporated sleek lines and subtle details, creating a modern and dynamic look. Despite facing challenges throughout the season, Arsenal managed to secure a fifth-place finish in the Premier League. The Puma kit of the
2018/19 season stood as a symbol of the team's resilience and commitment to excellence, both in terms of performance and aesthetics. It represented the enduring support of the fans and their unwavering belief in the club's ability to succeed.
As Arsenal entered a new chapter with a different kit sponsor the following season, the Puma kit of 2018/19 would be remembered as a part of the club's journey and a testament to their determination to compete at the highest level.
The partnership between Arsenal and Puma represented a dynamic evolution and redefined the club’s identity for the future. Through innovative design, on-pitch triumphs, fan engagement, sustainability, and a shared commitment to excellence, the collaboration displayed Arsenal’s unwavering ambition and dedication to success. The Puma era left an indelible mark on the club’s history and provided a platform for further growth and development. As Arsenal continues its journey, the lessons learned and experiences gained from the partnership with Puma will undoubtedly shape the club’s future endeavors and solidify its identity as a global footballing institution.

In recent years, Arsenal Football Club has undergone a renaissance, both on and off the pitch, thanks to their partnership with sportswear giant Adidas. This chapter delves into the transformative collaboration between Arsenal and Adidas since 2019, exploring how it has revitalized the club's identity, ignited a sense of excitement among fans, and positioned Arsenal for a bright and ambitious future.
In recent years, Arsenal Football Club has undergone a renaissance, both on and off the pitch, thanks to their partnership with sportswear giant Adidas. This chapter delves into the transformative collaboration between Arsenal and Adidas since 2019, exploring how it has revitalized the club's identity, ignited a sense of excitement among fans, and positioned Arsenal for a bright and ambitious future.
The reunion of Arsenal and Adidas marked a homecoming of sorts, as the two powerhouses reignited their partnership after a 25-year hiatus. Adidas's rich history in football combined with Arsenal's iconic status set the stage for a partnership brimming with anticipation. The reintroduction of the three stripes and the famous Adidas logo on Arsenal's kit instantly connected the club's heritage with a modern and stylish touch, setting the tone for a fresh chapter in Arsenal's identity. In addition to the remarkable design and performance of Arsenal’s Adidas kit in the 2018/19 season, it also played



