oct-nov 2011 by Osama Gamal

Oct./Nov. 2011

8 L.E.

what do you know about

Taylor swift The

Lies

we tell

ourselves

8.8/100km 306hp

After sales:

Cairo: Tel.: 27272241-8 Working days: From Sunday till Thursday Working hours: From 9 a.m. till 6 p.m. Alexandria: Sporting, Tel.: 4202020

Cairo: Kattameya, Tel.: 27272241-9 Almaza, Tel.: 26905003

Giza: Mohandiseen, Tel.: 33388083/4/6 Cairo-Alex Desert Road, Tel.: 39100620/1 0100098455/6

Bavarian Auto Group â&#x20AC;&#x153;General Distributorâ&#x20AC;?

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jOY IS The ALL-new BMw x3.

Giza: Tel.: 35390910 Working days: From Saturday till Wednesday Working hours: From 8 a.m. till 5 p.m.

Alexandria: Tel.: 0161094444 Working days: From Saturday till Thursday Working hours: From 9 a.m. till 6 p.m.

Abou Ghali Automotive Group: Tel.: 44770121/3 Working days: From Saturday till Thursday Working hours: From 9 a.m. till 8 p.m.

At BMW, creating the perfect recipe for success involves taking a perfectly engineered vehicle already at the top of its class, and taking it even further and with the new BMW X3 we have done just that and more. With a multitude of added elements, such as the innovative 8 speed automatic transmission propelling the driving force of the expertly engineered 3.5liter petrol engine producing 225Kw (306hp) of sheer power going from 0 to 100km/h in a mere 5.7 seconds, sophisticated xDrive technology designed to detect difficult road conditions, only to react with precision within the fraction of seconds, and quality entertainment and information at your fingertips via the iDrive controller, the new BMW X3 truly wants you to have it all.

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foreword 2011 “The Year of Technology” :) Technostyle magazine is the first lifestyle magazine that talks about technology and reflect technology in every field in our life. When we started to launch the idea of TechnoStyle a lot of people were wondering in how we can make a bridge between the lifestyle and the technology and for sure they was thinking that there wasn’t a lot of topics to talk and write about. Thanks to my team, we have proved that our life is a Techy life and that technology is the main thing in our life, we use technology from our first second at morning till the last second of our day and we use it in every step we are doing. 2011 is the year that has proved to the entire world that technology is freedom. Go through our pages and read how was the Egyptian Techy-Savvy Revolution, the first revolution in the world via technology and social networks. WE ARE PROUD TO BE EGYPTIANS J Don’t miss its summer time and you need to be updated about all the new gadgets, check the latest cameras to capture the best moment of your summer to have the best resolution in your mind. It’s the Era of the 3D TV, all the top lead technology launches the new TVs, check the best for you. I think we should know more about the IPad2 so read our article. Natalie Portman is our Special guest for our summer issue

Riham Fouad

Technostyle Magazine is published by Dinari 1021 Cornish El Nil St., Cairo - Egypt. Tel./Fax: (+202) 2365 10 67 E-mail: info@technostylemagazine.com All rights are reserved to the publisher. Reproduction in whole or part is forbidden save with the permission in writing of the publishers. Issued under the registration no. 34013. Printed at International Printing House (IPH). Technostyle Magazine is distributed by Al-Ahram.

contents

Unveiled Grab that Gadget

Unveiled Blackberry Playbook

Feature Tuba Buyukustun

Feature Men’s Trap

Photoshoot New Year’s Fashion

Fashion Must-Have Shoes

Horoscope Dec/Jan. Horoscope

Travel Christmas Destinations

TechnoStyle Team

Managing Director Editor in Chief Content Director Marketing Manager Sales Manager Senior Staff Writer Contributing Writers Cover Photographer Art Director / Designer NYC Correspondent Distribution Team

Riham Fouad Ashraf Al. Wardani Hoda Youssef Ghada Fouad Hanan Zinal Karim Zein Heba Abdul Shahid Mena Ghali Sarah El Etribi Marwan Abd El Alim Hoda Youssef Donia Bashir Ramy Akram Mohamed Ahmed Adel Mohamed

unveiled

This is our choice of gadgets that are halfway between fashion and personality, they are devices that can travel with us or be appreciated at home, and that make a point about who we really are, or perhaps the style that we want to be known by...

Grab That Gadget! Canon ultra-large-scale, ultra-highsensitivity CMOS sensor makes possible wide field-of-view video recording of meteors with equivalent apparent magnitude of 10 Canon Inc. recently announced that an ultra-large-scale, ultra-high-sensitivity CMOS sensor developed by the company has enabled the video recording across a wide 3.3° x 3.3° field of view of meteors with an equivalent apparent magnitude of 10.The sensor, with a chip size measuring 202 x 205 mm, the world’s largest surface area for a CMOS sensor, was installed in the Schmidt telescope at the University of Tokyo’s Kiso Observatory, Institute of Astronomy, School of Science (Kiso-gun, Nagano prefecture). With a chip size of 202 x 205 mm, the ultra-large-scale, ultra-high-sensitivity CMOS sensor, developed by Canon last year, is among the largest that can be produced from an approximately 300-mm (12 inch) wafer.The device is approximately 40 times the size of Canon’s largest commercial CMOS sensor and makes possible video recording in dark conditions with as little as 0.3 lux of illumination. Tthe CMOS sensor was installed on the focal plane of the Kiso Observatory’s 105 cm Schmidt telescope and used to record video at approximately 60 frames per second, resulting in the successful video recording of faint meteors with an equivalent apparent magnitude of 10 across a wide 3.3° x 3.3° field of view. Detecting faint meteors with apparent magnitudes greater than 7 has proven difficult using conventional observation technologies, with sightings of meteors with an equivalent apparent magnitude of 10 limited to only 10 per year. However, video recorded using the ultralarge-scale, ultra-high-sensitivity CMOS sensor, combined with the Schmidt telescope, which enables observation across a wide field of view, yielded a one-minute segment during which more meteors with an equivalent apparent magnitude of 10 could be detected than could previously be identified during the span of a year.

YOUTUBE SPACE LAB LIFTS OFF WITH LENOVO ABOARD YouTube and Lenovo, in cooperation with Space Adventures and space agencies including the National Aeronautics and Space Administration (NASA), the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA), today announced YouTube Space Lab, a worldwide initiative that challenges 14-18 yearold students to design a science experiment that can be performed in space. The two winning experiments will be conducted aboard the International Space Station (ISS) and live streamed on YouTube. Space Lab is part of YouTube’s larger commitment to highlighting and providing access to the wealth of educational content available on YouTube as well as Lenovo’s focus on equipping students with 21st century skills via information technology.

LG ADDS INNOVATIVE TOUCH TO HOME ENTERTAINMENT LG Electronics (LG) has taken a big step forward in interactive entertainment with its new Pentouch TV, an innovative plasma set that offers all the advantages of PCs and the internet, while letting viewers control content directly on the screen using a special pen. By incorporating LG’s Plasma Display Panel’s (PDP) cells, the Pentouch TV also offers a more sophisticated slim design at a lower price than conventional units. The Pentouch TV brings all the excitement of touch displays, computers and the internet to the world of TV, with functions and programs that are great fun and educational. Families, in particular, will have more than ever to enjoy on our Pentouch TV sets. Users can activate the Pentouch mode with a single click on the remote control, while the interface itself is intuitive and easy to navigate. In Pentouch mode, users can access files (such as PowerPoint presentations) and any other content from their PC, and work on them, edit them or move them around the screen with the greatest of ease. The TV supports simultaneous two-pen use, and pen batteries can be recharged through USB ports on the back of the TV unit. Using the TV’s excellent suite of software, budding artists can draw pictures directly onto the screen and then save the files for further editing or effects manipulation. If the PC is connected to a printer, users can print their Pentouch creations, too.

unveiled LG launches world’s slimmest and lightest in class laptops LG Electronics (LG) has announced the UAE debut of its second generation super slim and lightweight duo of laptops, which are now available at select retailers across the country. The LG P430 and P530 laptops each have super slim features that make them the lightest in their respective classes. They both have an LED LCD display that is 47% slimmer than competing laptops. Their bezels are also 44% thinner, and their bodies are 22% slimmer. All these factors add up to a P430 laptop that weighs only 1.94 kilograms, while the P530 is only 2.24 kilograms. The slim and light laptops feature a premium metallic design and come with a choice of brushed aluminum or diamond cut finishes. A metal cover forged using LG’s Insert Mold Technology (IMR) means that both finishes are better protected from scratches and fingerprints. The P430 and P530 are also super connective, featuring DLNA (Digital Living Network Alliance), Wi-Di (Wireless Display) and Wi Fi capabilities that allow them to connect to other digital devices and seamlessly stream content including music, photos and videos.

Samsung Revolutionizes the Photo Imaging Industry with the Latest in 2 View Technology Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announces the launch of three new 2 View compact cameras, reinforcing the company’s leading position in the market. Taking dual screen technology to the next level the new ST700, PL170 and PL120 cameras will offer a unique combination of high image quality, fun and engaging special features, all brought together with Samsung’s innovative dual screen technology creating a premium compact camera package for easy to capture self portraits. First brought to the market in 2009, 2 View technology offers the ultimate

dual screen camera experience, creating even greater opportunities for shooting self-portrait images. With 2 View Camera specifically designed for self-portrait photography, the new Samsung range ensures that you capture picture perfect moments with every shot. Talking about the important role 2 View technology is playing in the photo imaging industry, Mr. Duke Park, General Manager of Samsung Egypt said “To stay ahead of the game and ensure the fast changing needs of our consumer base continue to be met, it is essential that we are constantly introducing innovation to all our products. This is what we have done with our new camera range. The 2 View technology coupled with our cameras smart features ensures the perfect shot every time”

NETGEAR launches N600 Wireless Dual Band Gigabit Router to help solve clogged WiFi channels with new Clear Channel Selector technology NETGEAR, a worldwide provider of technologically advanced, branded networking and storage products, has announced the Middle East launch of the N600 Wireless Dual Band Gigabit Router - Premium Edition (WNDR3800), a ‘first of its kind’ home router that offers a ‘Clear Channel Selector’ and that can create private cloud file sharing via the ReadySHARE cloud service. The new device is being offered as the perfect home router complement, ably helping users avoiding clogged WiFi channels and giving them the advantage of easy and secure access to personal files anywhere. The Clear Channel Selector, which was previously available only in more costly wireless routers for businesses, has now been added to NETGEAR’s latest home router model, which automatically detects when the WiFi channel currently in use becomes overcrowded and switches to another less-crowded channel. According to NETGEAR executives, WiFi overcrowding has become a growing problem as WiFi access points continue to increase, resulting in more competition for WiFi frequencies from household devices like microwave ovens, cordless phones, baby monitors and from neighbours. Clear Channel Selector creates a more reliable home WiFi network by greatly reducing sudden disconnects and slowdowns, especially important for demanding applications such as HD video streaming, multi-player gaming and online voice or video chats.

Samsung Launches Cutting-Edge GALAXY S II Samsung Electronics Co. Ltd., a leading provider of Smart Mobile devices, recently announced the expansion of their smart player portfolio with the launch of their flagship Android™-powered smart phone; the GALAXY S II. The GALAXY S II succeeds Samsung’s bestselling smart phone; the GALAXY S, which sold a record 14 million units globally since its debut last year. The GALAXY S II was unveiled at Mobile World Congress 2011 held in Barcelona, Spain.

The GALAXY S II features a 1.2GHz dual-core processor, HSPA+ connectivity providing data transfer of up to 21Mbps and a Super AMOLED Plus touch screen display. At just 8.9mm thick, the new smart phone is a powerful evolution of its predecessor in speed, screen and slim design. The GALAXY S II also uses Android™ 2.3 Gingerbread platform, allowing users to enjoy the unrivalled merits of multi-tasking capabilities, super-fast upload & download time for video and photo files, and powerful 3D gaming performance.

In addition to a variety of new features, the phone offers super-fast communications capabilities, including: HSPA+ connectivity, which provides data transfer three times faster than the typical 3G network; through a Wi-Fi Direct capability, which enables wireless data transfer up to 300Mbps; and Bluetooth 3.0+HS, which transfers data at a rate up to 24Mbps. Built on Samsung’s next generation TouchWiz UX technology, the GALAXY S II offers an appealing user experience. As part of this, Samsung has introduced Live Panel, a customizable home-screen for live web and applications aggregated in a Magazine-like layout; Motion UI, in which the screen lays out in perspective depending on a user’s pull and push; and a dynamic screen effect which allows you to easily shift between the home-screen and menus.

unveiled vented the home key with a simple gesture: a swipe from the edge of the screen. The positive consumer feedback we’ve received on theNokia N9 from across the region is very exciting and sends a strong message about Nokia and its new challenger mindset, strategy and direction. Hand in hand to design is the look and feel, and we are certain the Nokia N9 will both surprise and enthrall style conscious users.” Innovative all-screen design With no need for a home key, the all-screen Nokia N9 makes more room for apps to shine. The 3.9inch AMOLED screen is made from scratch-resistant curved glass. The polycarbonate body enables superior antenna performance. This means better reception, better voice quality and fewer dropped calls.

Nokia launches the stylish Nokia N9 Smartphone in Middle Eastern markets Nokia today announced the local availability of the Nokia N9smarphone in key markets across Middle East and Africa at a glamorous party in Downtown Dubai. This latest smarphone offering is built for people who appreciate a stunning blend of design and the latest smartphone technology. To learn more about the design of the Nokia N9 visit: http://swipe.nokia.com Built with the latest in human innovative technology, the Nokia N9 promises to re-define the way smartphones are used. With its groundbreaking technology and envogue look and feel, Nokia’s latest smartphone promises to be a worthy and striking companion to the style conscious consumer. Alessandro Lamanna, Nokia’s Vice President of Sales, Middle

East and Africa said, “The Nokia N9, which will be available in select markets across the world, is perfectly suitedfor thisregion’s high-tech and style conscious consumer who demand best-inclass products. With recent figures from Gartner revealing that Nokia smartphones continue to be market leaders in MEA, claiming 41.9% of the category market, consumers in the region clearly value and trust Nokia products. Addressing this clear preference, Nokia has selected MEA as one of the first markets to launch the N9, continuing ourcommitment to meet customer demands for products that excel in performance and enhance their social standing.” One swipe and you’re home The Nokia N9 introduces an innovative new design where the home key is replaced by a simple gesture: a swipe. Whenever you’re in an application, swiping from the edge of the display takes you home.

The three home views of the user interface are designed to give fast access to the most important things people do with a phone: using apps, staying up to date with notifications and social networks, and switching between activities.

Camera, maps and multimedia The 8-megapixel Carl Zeiss autofocus sensor, wide-angle lens, HD-quality video capture and large lens aperture enable great camera performance even in lowlighting conditions. This

makes the Nokia N9 one of the best camera-phones ever produced. The Nokia N9 features free turn-byturn drive and walk navigation with voice guidance in Maps. With the new dedicated Drive app, you can get in your car and start navigating to your destination right away. You can watch videos in true 16:9 widescreen format. And because the Nokia N9 is also the world’s first smartphone with Dolby® Digital Plus decoding and Dolby Headphone post-processing technology, you get a surround sound experience with any set of headphones. Touch just got better Fitted with the latest in wireless technology, Near Field Communication (NFC), the Nokia N9 allows you to easily share images and videos between devices by touching them together. Pair it with Bluetooth accessories like the new NFC-enabled Nokia Play 360° wireless music speaker only once, and you get a great surround sound music experience with just a tap.

Near Field communication (NFC) Fitted with the latest in wireless technology, Near Field Communication (NFC), the Nokia N9 allows the user to easily share images and videos between devices by touching them together. Paired with cool Bluetooth accessories like the new NFC-enabled Nokia wireless speaker for great surround music, guarantees an optimal experience. In addition, the N9 packs the latest camera with a powerful 8 megapixel Carl Zeiss autofocus sensor, wide angle lens, HD quality video capture and large lens aperture to enable optimal capture of precious, fleeting moments. With its groundbreaking new technology and continued commitment to optimal user experience, the N9 epitomises Nokia’s challenger mindset. The eagerly anticipated phone will be available in three colors - black, cyan, and magenta. More information about the Nokia N9 can be found at: http://swipe. nokia.com

The industrial design of the Nokia N9 is an example of extreme product making and craft. The body is precision-machined from a single piece of polycarbonate and flows seamlessly into beautiful curved glass. The laminated deep black display means that the user interface just floats on the surface of the product. The Nokia N9 also packs the latest in camera, navigation and audio technology for a great all-round experience. Nokia Global Head of Design, Marko Ahtisaarisaid, “Innovation is at the heart of our strategy and with the N9, we wanted to design a better way to use a phone so we rein-

Get your fashion in gear and show yourself with Nokia’s latest unique all-screen smartphone

Samsung Introduces their ecobubble™ Washing Machines Range to the Egyptian Market Samsung Electronics Co., Ltd., a market leader and awardwinning innovator in consumer electronics and home appliances, announced the launch of their new washing machine range the ecobubble™. The ecobubble™ creates more bubbles than the average machine, allowing cold water washes to do the same as hot water washes do, in traditional machines, providing the same quality and results whilst using less energy. EcoBubble delivers great washing results even in cold water, saving energy and caring more for delicates. Talking about the introduction of these new washers, Duke Park, General Manager, Samsung Egypt said “We are constantly looking for ways to better meet our customers’ needs. Washing machines

can use a lot of electricity and end up being very expensive, especially if you’re a big family, but the ecobubble™ washers solve this problem washing your clothes to the same standard whilst saving up to 70% of your machines energy output”. The entire machine range is based on a Bubble Generator which creates a larger quantity of rich soapy bubbles. As the wash begins, the generator uses an initial water intake to create a concentrated detergent solution; sucking large quantities of air into the flow and pumping this mix rapidly up into the wash drum, creating a cushion of soapy rich bubbles, which soak deeply and evenly into the fabric. Additionally, the even distribution of soap also prevents soap residue being left on the clothes. With the introduction of the Digital Inverter Motor, even more energy can be saved, as the powerful motor drives Samsung’s front-loading washers, whilst still reducing sound. Even the largest of Samsung’s ecobubble™ range he 12KG Super Capacity washer saves energy by utilizing Samsung’s Smart Weight Sensor, which can detect the exact load of the wash inside the machine and the calculate how much energy and water is needed to wash it. Additionally, the machine features and LCD on the front of the washer, highlighting the cycle program most efficient for the particular load.

Super-easy superzoom for all the family – Canon Middle East unleashes the PowerShot SX150 IS PowerShot SX150 IS – a high resolution, high-zoom digital camera, packed with fun features that make it easy to capture memorable moments in stills and HD movies. With an impressive 12x optical zoom and sharp 14.1 Megapixel resolution, the PowerShot SX150 IS allows all members of the family to improve their photography skills, or simply let the camera do the work, delivering high quality point-and-shoot photos.

Canon PowerShot SX150 IS – key features: • 12x zoom, 28mm wide lens. Intelligent IS • 14.1 MP CCD • Smart Auto and Easy modes detect 32 scenes • 7.5 cm (3.0”) LCD • HD movies with stereo sound • Full Manual control • Creative Filters. Miniature Effect • Smart Shutter with Wink SelfTimer • iFrame movie • Hints & Tips

Déjà-vu By: Sarah El Etribi

Monday, the 10th of October, it was announced by Blackberry’s Research In Motion’s twitter feed that users in the Middle East, Asia and some parts of Europe will have to undergo service problems causing a 4-day fiasco. It came as a hit- unexpected; not quite anticipated. BlackBerry Messengers just stopped working almost all over the world. In a second, we were all disconnected, together (ironically). We lost contact with each other, we lost contact with friends and family and it was déjà-vu; suddenly like the January Revolution playing all over again in our heads.

People in the Middle East, especially Egypt, started fretting about how this could be the announcement of yet another revolution on our grounds. They began to think that this is another trick played by what’s left of the government, trying to disconnect us from each other, and from the world. Many had trouble believing that this was indeed BlackBerry’s RIM problem although all three networks in Egypt texted their clients almost daily, assuring them this is global. Being the doubtful extremists we are, some people were willing to reach edges to try and fix their

services. Users tried restarting their devices, some tried removing and replacing their SIM cards and of course there were the violent, aggressive ones who would call their networks every hour or so demanding their services to work right away, offering more money- some even threatening the employees! A small RIM dilemma as such, affecting billions of people around the globe, only shows how exaggeratedly we’ve grown to be dependant on technology. We’ve become so blinded to the extent that we don’t see how being ‘connected’ actually means we’re disconnected!

Our very own at Technostyle Who? Magdi Doss & Hoda Youssef (Technostyle team) Where? At St. Markâ&#x20AC;&#x2122;s church followed by an outdoor wedding reception at Arabella Country Club When? 10th of September 2011 Photography by: Remon El Markiz, Rafik Fouad, Peter Hanna

wedding

feature

‫ إبدأ‬ with Google Empowers Egyptian Entrepreneurs

Company to Provide 1.2 Million EGP Seed Capital & Mentoring for Egyptians Through National Competition Google announced a new competition called ‫ إبدأ‬with Google in partnership with Science Age Society and Innoventures. ‫ إبدأ‬with Google will seek to find the country’s most talented Egyptian entrepreneurs and award them with 1.2 million EGP in seed capital to bring their winning business ideas to market. The concept of ‫ إبدأ‬with Google is to inspire entrepreneurs to start their own businesses and become contributors to the society at large using technology as a catalyst for growth and economic prosperity. During the eight-month project, Egyptian entrepreneurs will go through a process of screening and

selection based on a specific set of criteria laid out by an independent judging panel of experts from various fields of businesses. The entrepreneurs will also receive mentoring and coaching from industry professionals, executives and established entrepreneurs who will provide them with know-how and hands on training to help them succeed. “Google is passionate about growing internet ecosystem in Egypt. The aim of ‫ إبدأ‬with Google to to inspire Egyptians to start their own technology ventures and have a series of working models online which directly benefit the Egyptian economy” said Wael Fakharany, Country Manager for Google North Africa. The program is being executed by Science Age Society (SAS), a lo-

cal NGO, and Innoventures, a local tech incubator. SAS and Innoventures will embark on a ten-city roadshow throughout the country to spread awareness and most importantly, to receive applications. “‫ إبدأ‬ with Google” couldn’t have come at a better time, the impact will be felt nationwide and will provide hope to many Egyptians seeking to fulfill their dreams,” said Mohamed Aboud, Business Development Consultant at Science Age Society. Entrepreneurs can submit tech business ideas in several areas including cloud computing, digital advertising, E-commerce as well as mobile applications, location based applications, SMEs enablement and Arabic content.

The top 200 applicants, who will be announced in November, will participate in a three day workshop on entrpreneurship and innovation by Googlers who will fly in from around the world to provide coaching and training.

new generation of entrepreneurs in the country. Google is launching a competition, in partnership with a local NGO, to reward a winning company with $200,000 of seed capital to start their business and fulfill their dreams.

Over time, the entrepreneurs will participate in competition rounds and will have to present actual prototypes and business concepts to a panel of expert judges.

‫ ابدأ‬ with Google will explore Egypt’s true potential and create an effective minority of entrepreneurs and Small and Medium Enterprises (SMEs) that will make a difference in the community and the economy. The competition will tap into the immense amount of talent and creativity that lies in Egypt and bring to light a new generation of Egyptian entrepreneurs into the internet ecosystem. This competition will not reward business plans only. It will identify, through jury selection and mentoring, the project that creates a sustainable and working model that will include a prototype, a fully fledged business plan and successful pitches.

Around 100 of these entrepreneurs will be mentored and exposed to Angel Investors. At a later stage, the top 20 finalists will compete to win the nation’s top prize which will be awarded in May 2012 and the winner will receive LE1.2 million as seed capital to start their business. Google initiated this competition to spark the effective minority of Egypt’s economy of small and medium size enterprise businesses. The company committed to contribute to Egypt’s internet ecosystem as part of a framework agreement signed with the Egyptian government back in 2009. ‫ ابدأ‬ with Google is Google’s largest and most ambitious attempt to discover serious, talented entrepreneurs in Egypt, bringing hope to a

‫ ابدأ‬ with Google will be managed by Science Age Society, a local independent NGO, with the support of Innoventures, a local tech incubator. Both organizations will be responsible for all stages of the competition from launch to finish. The competition is broken down into three phases:

Phase 0: Application and Selection: Following the launch in September, interested candidates will have a period of one month to apply to the program online through the website. After the deadline date, judges will select the top 200 candidates. These candidates will be accepted to participate in the program. Phase 1: Crash Course, Business Concept, Concept Pitch: The selected participants will be invited to a three day Crash Course in December where they will gain valuable knowledge about how to run their business from Executives and Googlers across the globe. Participants will then be expected to write a business concept and prepare a pitch that will be presented to a panel of judges. Phase 2: Mentoring, Exhibition, Business Summary and Pitch: Successful companies of the first phase will participate in a two month mentoring program in preparation for the Exhibition where they will present a prototype/working model, a business summary and a pitch to a panel of judges and Angel investors. Phase 3: Business Plan and Final Presentation: The finalists will prepare a presentation and a complete business plan for the judges’ panel to select the

special

final winner. Selection criteria: In order to remain fair and impartial, ‫ ابدأ‬ with Google has created a matrix outlining the criteria of success that will be given to the judges in order to evaluate the candidates. The winning candidate will have received the best scores in the following categories: Innovation: This is Novelty divided by number of competitors Regional/Global Impact Reach: Total Addressable users Jobs Created: How many Jobs it will create? Popularity: How popular is the issue that is being solved Impact: How painful is the issue being address? Will Solution Create an Impact Team: Background of the Team Business Model: Is there revenue potential? Is it sustainable revenue? Patent Generated: How many pat-

ents are being generated if any from this idea Progress: Prototype developed? Proven model through research? Others? Current Users: How many users is the company touching

Roadshow in City 8: Sun, 16 Oct 2011, To be announced Roadshow in City 9: Tue, 18 Oct 2011, To be announced Roadshow in City 10: Thu, 20 Oct 2011, To be announced

To sign up, please visit http://www. startwithgoogle.com or join ‫ ابدأ‬with Google during their roadshow at the following locations: Roadshow in Cairo: Thu, 29 Sep 2011, Cairo University Roadshow in Alexandria: Sun, 2 Oct 2011, Alexandria University Roadshow in City 3: Tue, 4 Oct 2011, To be announced Roadshow in City 4: Wed, 5 Oct 2011, To be announced Roadshow in City 5: Sun, 9 Oct 2011, To be announced Roadshow in City 6: Tue, 11 Oct 2011, To be announced Roadshow in City 7: Thu, 13 Oct 2011, To be announced

Get More Information Website URL: http://startwithgoogle.com Facebook Link: Facebook.com/googlearabia Twitter Link: Twitter.com/googlearabia YouTube Link: YouTube.com/googlearabia Blog: http://Startwithgoogle.blogpost. com http://blog.startwithgoogle.com

feature

The most dangerous lies are the ones we tell ourselves. Not one of us has not tried to live in a reality that is not there. To reach a goal that is not foreseen. To accomplish the impossible.

Self Deception

By: Heba Abdul Shahid

As humans we hate to be lied to. We get angry when someone lies to us and we realize that we were not worth the truth. We know for a fact that when someone lies to us it is because they don’t respect us enough to be honest and think we are too stupid to know the difference. We break relationships and let go of people because of lies. We believe that everyone deserves a second chance but every lie doesn’t. The only things we never realize or maybe realize but don’t admit are the lies we tell ourselves. The denial we live in when we know what is right but are to weak to accept it. We refuse to let go of what is not ours. We refuse to hold on to our dignity and dreams. We only hold on to what we know we will never have. We live in our own lies and then get upset when others do the same. Not only that but we get upset when others point out reality to us.

Time. This is the shield we use to protect ourselves from our denial. Time is the reason we give others and ourselves for denying reality and waiting for things that never happened and never will. People think that time can do miracles and at some cases it does. Time can give you another chance. It can help you forget and move on. Time can change your perspective about a lot of things but time can NEVER bring back what was truly lost, what was truly not yours, or what was never meant for you. People wait and hope that things will get better because they want anything but to be lonely. But people misunderstand loneliness. They do not know the true meaning of being lonely. Being lonely does not mean that you are ALONE or have no one with you. Being lonely is the feeling when no one CARES. Being with someone who is not willing to care is what makes us lonely. Being with someone who doesn’t understand your needs is what makes you lonely. Being with someone and standing in the same spot without moving forward is being lonely. What good does it make to be with someone

when you feel the same way with or without ? What good does it make when all your expectations with that person are not met? I think being alone is way better than being with someone who is not yours. Stop waiting for things to get better and people to change and broken pieces to put themselves back together. Things don’t become better unless you let go of what’s wrong. You will never be with the right person if you can’t let go of the wrong one. Sitting there and expecting and waiting for change is insane. Change comes from within. People will never change no matter how hard you try and things that broke will always be cracked, fragile, and not as good as new. So if you want to be mad at yourself later on for wasting all that time that was worth nothing but pain, keep waiting. If you want to see your life flash before your eyes but wonder why it is not worth watching, keep hoping. If you think that the same person who put you through your misery will pull you out of it, keep giving chances. And if you think that whoever did not appreciate you from day one ever will, than I am wrong.

travel

Santorini The breathtaking getaway

travel

Santorini is the last of the Cyclades islands to the South. The closests islands are Ios, Folegandros, Sikinos to the North, Anafi and Amorgos to the East and Crete to the South. We refer to it as one, but actually it is a complex of five islands. Santorini (Thira) is the main island and around it Thirasia and Aspronisi (parts of the ancient Stroggili) and the two volcanic islands Palea Kameni and Nea Kameni. It was one island named Stroggili (circle in Greek) until about 1645 BC, when the volcano in the middle of the island erupted and Caldera was created. The two volcanic islands appeared much later from various eruptions starting from 157 BC until the last one in the 20th century (1950). Many reasons made this island famous worldwide and more or less we all have seen a picture of it (it was that picture the travel agency used for Greece). There is a talk about the connection between Thira and mythical Atlantis. Also

Jules Verne made Santorini famous with his books “Twenty Thousand Leagues Under the Sea” and “The mysterious island” where captain Nemo and his crew watch the volcano eruption. He was one of the visitors and scientists that came to Thira during the eruptions of 1866 - 1870 and wrote the well known book just after it. It is realy the mysterious island, the volcano rules, the caldera view is the most breathtaking one on the planet!

cliffs of Santorini are red, brown or greenish, surmounted by a string of white villages. It is rather like a model of a monsters jaw made by some infernal dentist; a sinister and alarming place, like nowhere else. Santorini is the last of the Cyclades island to the South. The closests islands are Ios, Folegandros, Sikinos to the North, Anafi and Amorgos to the East and Crete to the South.

If you are after the caldera view have a look at Fira, Oia, Imerovigli, Firostefani, Megalochori and Akrotiri. For the best beaches check Perissa, Kamari, Perivolos, Vlihada and Red beach.

We refer to Santorini as one, but actually is complex of five islands. Santorini (Thira) is the main island and around it Thirasia and Aspronisi (parts of the ancient Stroggili) and the two volcanic islands Palea Kameni and Nea Kameni.

The unique caldera, the energy and the beauty of the island are the most important reasons for being ranked as the top island in Europe and one of the once in a life time must see destinations of the world. Santorini is the most extraordinary island in the Aegean . You sail into a strange, enclosed sea, shut off by the Burnt Islands . The volcanic

It was one island named Stroggili (circle in Greek) until about 1645 BC, when the volcano in the middle of the island erupted and Caldera was created. The two volcanic islands appeared much later from various eruptions starting 157 BC and the last one to be in the 20th century (1950). Today the landscape includes vineyards, fig trees, caves and churches. ‘

Jules Verne made Santorini famous with his books “Twenty Thousand Leagues Under the Sea” and “The mysterious island” where captain Nemo and his crew watch the volcano eruption.

health

Sneaky Snacks:

When Health Food is Really Junk Food Research shows that snacking your way through the day might hit you where it hurts: the scale. We show you what foods to avoid There was a point in the not-sodistant past when gas stations sold gas, not soft pretzels. Gyms had water fountains, not vending machines, and food trucks were parked at carnivals, not around every corner. Today, roughly a quarter of the calories in a regular diet come from snacks, according to a study published in The Journal of Nutrition. And that figure has jumped 41 percent in the past 20 years. Everyone is constantly eating, especially foods that are convenient to buy and hold. And you guessed it: Those convenient foods often tend to be the ones most laden with fat, sugar, and sodium. Snacks in general have more calories than ever before. But aside from being insanely accessible, why do these

between-meal bites have such power? We found out. Snack Psychology Sure, we eat snacks because they taste good, but we’re also motivated by our ideas about what they are—and what they supposedly can do for us. We think they’re healthy. Around the turn of the millennium, research began to bear out the benefits of eating more frequently (as opposed to sticking to three main meals). The theory is that regularly stocking your metabolism with food can actually help you burn more calories. As a result, nutritionists began advocating an eating plan that distributed the total daily calories (around 1,800 for

By: Mena Ghali

a 130-pound woman) among five or six “mini meals” eaten three to four hours apart. It’s good advice— if you follow it. Unfortunately, too many people simply added two or three smaller meals (at 250 to 300 calories each) to their usual 400to 500-calorie breakfasts, lunches, and dinners. You get the picture: They ended up overeating, all in the name of better health. The hype is hard to resist. Take the “health halo” effect, for example. By simply labeling foods with healthy-sounding names, manufacturers and restaurants can get you to eat more, regardless of how nutritious (or not) the snack may be. Earlier this year, a study in the Journal of Consumer Research found that people, particularly those

with a history of dieting, tended to consume more when a food had a description such as “fruit chews” than when the identical nosh was called “candy chews.” And snacksize packaging—which supposedly was introduced to help us manage our eating—may only make matters worse. A different study in the JCR found that dieters inhaled significantly more calories from mini packs of cookies than from standard-size ones. When you finish one bag and still aren’t satisfied (the portions are really small, after all), you dig in to another—and then another. They give us a rush. Like doing the laundry or going to work, eating meals is often seen as routine and obligatory, snacks, in contrast, feel like a gold star for a job well done. Plus, because they tend to be sugary, fatty, or salty, they trigger the release of dopamine, a neurotransmitter that elicits feelings of euphoria, much like the feel-good rush of a triumphant shopping trip or a roll in the hay. Even the best salad, like it or not, won’t inspire that kind of biological reaction. How to Snack Smarter The secret is simple: You have to rethink what a snack is—or isn’t. It isn’t dessert, for example. A snack doesn’t have to be sweet, chocolate-dipped, or more than 150 calories. It can be real food, like a packet of oatmeal with 10 walnut halves sprinkled on top. And the experience can still be indulgent if you focus on taking a break and recharging your body. More ways to make your treat go further: Cut it in half. A 2010 Journal of the American

Dietetic Association study found that people who were given the same snack, either whole or cut into halves, consumed half as much when eating the latter, possibly because they considered only the number of items (not the size of the items) they ate. Plate it. We have a few tricks we use to avoid mindless munching: No eating from a serving bowl, out of a big bag, or while standing at the kitchen counter. Everything you eat goes onto a dish, which helps you keep portion control in mind. Chew more. Besides helping you feel full, chewy foods may brighten your mood too. A 2009 study in Physiology & Behavior suggests that the act of chewing can decrease the level of stress hormones in the body. The mechanism may be physiological (chewing can increase blood flow) or psychological (either chomping diverts our attention from stress or we simply associate it with mealtimes, when we tend to be relaxed). Make your own snack packs. Dole out small portions of your favorite snacks into plastic ziplock bags. Scott believes that homemade servings don’t trigger the same overeating as store-bought packs because the size of the food isn’t deceptively smaller—only the amount you’re allowing yourself to eat is limited, preferably to a portion that satisfies you.

All You Can Eat (Really!) No need to limit these filling, lowcal treats:

• • • • •

Air-popped popcorn Raw veggies such as jicama, sugar snap peas, and cherry tomatoes Steamed artichoke (dip in a warm mixture of nonfat Greek yogurt and Dijon mustard) Fresh berries Cucumber slices marinated in rice vinegar and topped with chopped red onions

Take It Slow Enjoy these healthy snacks; just don’t go hog wild:

• • •

One hard-boiled egg dusted with sea salt and black pepper (70 calories) A one-ounce chunk of Parmesan (110 calories) Three slices of turkey breast wrapped in lettuce, with a little mustard (70 calories)

Proceed with Caution Portion control is key with these nutritious but high-cal eats:

• • • •

Half an avocado with lemon and sea salt (160 calories) A quarter cup of raisins or other dried fruit (123 calories) About 15 nuts or one tablespoon of all-natural nut butter (100 calories) Two tablespoons of hummus (50 calories)

Munch Meter Some eats can be downed with near abandon; others need to be reined in. Try these snack suggestions.

feature

By: Heba Abdul Shahid

Misconceptions Experience gives a person knowledge about things in a way that no one can explain. Going through a lot in your life makes you think and realize things that you never thought would be important to you. We all succeed and fail and give up and try harder but never realizing how all this makes who we are. How all this is happening for a reason. There are little things in life that we never pay attention to; like always leaving the loved ones with good words because it might be the last time we see them. Like the fact that we are capable of going much further than the point where we stop and say I can’t do this anymore. Every time we give up we are pushed further and start holding on again. We never think of controlling our attitude because we don’t know that you either control your attitude or it controls you! In relationships we feel bad when the spark at the beginning fades away not knowing that love has taken the place of that

spark. That no spark last forever and that what comes after that spark is much more important. Sometimes we know what we should do but pretend like we don’t because we think it’s not a good time but we also don’t know that heroes are the ones who do what has to be done when it needs to be done regardless of the consequences. We learn that the ones who we expect us kick us when we are down are the ones who actually help us get up. We don’t think that when we are angry that’s our right to be angry but that doesn’t give us the right to be cruel. And we always expect people to love us in certain ways but the truth is just because someone doesn’t love you the way you want them to love you that they don’t love you with all they have. Maturity is not a matter of time or the years you lived, it has to do more with the types of experienced you had and what you learned from them not how many years you lived.

Being forgiven by others is a great feeling but sometimes you need to be able to forgive yourself too. Sometimes we blame who we are on circumstances but circumstances have to do with who you are and NOTHING to do with who you can become. People who are always so eager to find out secrets are wrong because some things are better unsaid because when known they can change your life forever. People can’t understand that we are all different at how we see things and that two people can look at the exact same thing and see something totally different. People you don’t even know can change your life and you can change a life of someone that doesn’t know you. People always say they had enough and have nothing else to give but when a friend cries out to you, you find the strength to help. And you have to know that if you care so much about someone that doesn’t mean they will care back.

fashion

Burberry Fall / Winter 2011 Collection

fashion

music Do you think you know

Taylor Swift? Taylor Alison Swift is an American country-pop singer-songwriter, record producer and actress.

Taylor Swift is 5’’ 11’’. Taylor was born on December 13th, 1989, and considers thirteen her lucky number.

music

She likes to read up on weird medical problems.

Taylor Swift said that her favorite part of being on CSI was when she got to die.

According to Taylor Swift, she is a neat freak.

Taylor Swift first kissed a guy at the age of 15.

Taylor admits that she has “really bad eyesight.”

Swift has written over 200 songs.

Taylor Swift became good friends with Miley Cyrus in 2008. She has referred to Miley as «so incredibly funny and sweet». The two performed «Fifteen» at the 51st Annual Grammy Awards together.

Taylor is more comfortable in dresses than blue jeans and t-shirts.

When Taylor Swift gets bored she likes to conduct random baking experiments in her kitchen.

unveiled

Her Prince Charming criteria include great hear, immature sense of humor, and quiet confidence.

Taylor’s favorite fashion designers are Marchesa, Badgley Mischka, and Oscar de la Renta.

Taylor Swift is the first teenager to make it big in country music since LeAnn Rimes in 1996, making her one of the youngest in history.

Taylor is “obsessed” with high heels, but rarely wears them out of fear she’ll fall.

Swift used to keep practicing her guitar until her fingers bled.

Taylor is a Def Leppard Freak

If Taylor Swift was not singing or songwriting she would be a forensic detective.

news

TechnoStyle News 1 Edition

Oct 2011

In line with the top European football teams jerseys, adidas rolls out Al Zamalek football team new jersey

adidas, the leading sportswear brand, announces Al Zamalek latest special make up team jerseys for the 2011/2012 football season. The new jersey is designed in line with the top European football teams jerseys. This is the fourth season for adidas sponsoring Al Zamalek team jersey; following the big success of last three seasons jerseys with rave reviews received from the team fans. The new jersey was specifically designed to fit the White Knights, with a white base color with two vertical red lines in the middle and Al Zamalek logo is featured in the center of the strips. It is made from adidas Formotion technology, which uses 3D silhouettes that allows great freedom of movement. The Climacool® clothing

takes back both heat and sweat from the body; via a special combination of heat and moisture materials, ventilation channels and three-dimensional fabrics, which allow air to move easily to the skin With its distinguished history as the leading kit supplier for the world’s best sports teams, adidas has dedicated its utmost efforts to offer the top notch jersey with innovative design to Al Zamalek team. Imad Ghazal, General Manager of adidas Egypt says: “The new design for the Al Zamalek jersey provided by adidas is one of the great designs and expected to have great admiration from Al Zamalek club fans everywhere.” The new Al Zamalek jersey will be launched in Egypt and available in all stores during October.

1st Edition

Oct 2011

JOYoffer’s social media marketing strategy targets over 2 million Facebook users in UAE

InterContinental Cairo Citystars receives two prestigious awards in the 2011 World Travel Awards

InterContinental Cairo Citystars has been named Africa’s Leading Meetings & Conference Hotel and Egypt’s Leading Business Hotel in the 2011 World Travel Awards Ceremony that was held in the Egyptian city of Sharm El Sheikh. Hailed as “The Oscars of the Travel Industry”, World Travel Awards is acknowledged across the globe as the ultimate travel accolade, and celebrates the brands that are pushing the boundaries of industry excellence. “It is a great honor for InterContinental Citystars to win these prestigious awards, this only shows that the team’s dedication and commitment to deliver a unique experience and service is appreciated by our guests,” Simon W. Stamper, Area General Manager of IHG Cairo Citystars Complex said.

JOYoffer (www.joyoffer.com), a leading daily deal website that offers value-for-money deals, has announced that it has now attracted over 25,000 registered members at its website within the first month of going live and over 12,000 Facebook members within the same period, making it the fastest growing daily deal website. The website has pointed out that it has been targeting social media users, including the more than 2 million Facebook users in the UAE, as part of its marketing strategy. JOYoffer, which caters primarily to women looking for unique and quality online deals, has quickly gained a strong foothold in the UAE market with its premium-quality, unique and fun deals that deliver up to 50 per cent savings to online shoppers. The website has also been popular among UAE mer-

chants with its affordable, effective and risk-free marketing solutions, guaranteed return to customers, and value-added services such as free advertisement, and free editing of photo design and text. JOYoffer, which is also the first daily deal website to go green as there is no need to print vouchers, provides a user-friendly interface for customers to purchase any deal featured on the website. Once a purchase is completed, an email is sent to the buyer with a unique code. Alternatively, customers can opt for the ‘cash on delivery’ option. JOYoffer is a product of Mosaic Internet Technologies, a joint venture between British and Turkish e-commerce companies. Mosaic Internet Technologies is bringing its partners’ e-commerce know-how gained by experience across Europe to the Middle East.

CIMA ANNOUNCES ARABIC DIPLOMA IN PERFORMANCE MANAGEMENT The Chartered Institute of Management Accountants (CIMA), in partnership with PwC’s Academy in the Middle East, has launched a specialised Diploma in Performance Management for finance and accounting professionals in Egypt. The Diploma is the first international qualification in management accounting developed by CIMA to be offered in Arabic. The programme, available at PwC’s Academy in Cairo, addresses the professional growth needs of Arabic-speaking financial managers and accountants in Egypt who are keen on advancing their job skills and become certified as a specialist by CIMA. CIMA and PwC have successfully worked together to introduce the programme in several countries, including Russia, and adapted it to local languages. The overwhelmingly positive response from around the world encouraged them to extend the programme to the Middle East. PwC, having run similar successful programmes in Central and Eastern Europe for over ten years, will facilitate the first Diploma in Performance Management to be offered in Arabic anywhere in the world. “Having the right job skills and training not only helps employees handle work challenges with ease, but also allows them to stay ahead and contribute more efficiently to an organisation’s growth,” said Geetu Ahuja, CIMA Regional Manager for the Middle East. “We identified a gap in the region for professionals with advanced qualifications in financial performance management and hence designed a programme in Arabic focusing on the accounting, budgeting and forecasting techniques needed to manage and measure current and projected performance, including pricing, planning and control.”

news 1st Edition

Oct 2011

LG EYEING NUMBER ONE IN 3D TVS IN 2012

1st Edition

Oct 2011

Samsung Rewards Loyal Partners

With Combination of 3D Technology and Smart TV Functions, LG Aims to Lead Global 3D TV Market At IFA 2011 in Berlin, Germany, LG Electronics (LG) announced its intention to be the top 3D TV brand by the end of next year, on the back of the strong public acceptance of its CINEMA 3D TV line-up. “The 3D TV market is expected to grow dramatically in 2012 due to technological advancements in 3D and the expansion of content distribution,” said Mr. Thomas Eom, LG Egypt Managing Director. “LG intends to become the leader in 3D TVs to the extent that we become synonymous with all things 3D.” According to Mr. Thomas Eom, the acceleration in adding smart features to 3D TVs will increase the competition for an industry-standard ecosystem. Success in the TV market will no longer rely solely on the actual TV, but instead the ecosystem, he said. Number One in the Global 3D TV Market Since its launch, LG’s CINEMA 3D Smart TV has already boosted LG’s share of the 3D TV market. By next year, LG will field a wider array of products from high-end to entry-level with 3D included in about 70 percent of all new Home Entertainment products. LG Electronics will continue to raise the 3D bar by working in close partnership with LG Display and other LG companies

Super-easy superzoom for all the family – Canon Middle East unleashes the PowerShot SX150 IS

that contributed to the development of Filmed Patterned Retarder (FPR) technology, the science behind CINEMA 3D. And LG is aiming to further develop its content sourcing capabilities to provide 3D Video-on-Demand (VOD) services with an emphasis on content specially tailored for different markets. Leading the Smart TV Business Enhancing its Smart TV ecosystem is a key component of LG’s TV business strategy. Strategic partnerships with 3D broadcast, online video sites and game companies will enable customers to directly access a wider variety of content. The Magic Motion Remote Control, a key feature of LG’s successful Smart TV platform, will get greater functionality. LG’s 3D TVs will gradually transition to an open architecture platform, making it far easier and convenient for developers to create apps and content for LG’s TVs. By creating a vibrant market for TV apps and content, LG expects to significantly expand the adoption of 3D. Strengthening Development of Next-Generation Display Technology LG is also working with LG Display to develop next generation, ultra-high definition (UD) display technology which will be inte-

grated into OLED TVs planned for launch next year. UD screens offer four times greater resolution than existing high definition (HD) screens. Aggressive R&D will also be geared towards developing glasses-free 3D displays. LG’s drive to take the top spot in the global 3D TV market is underpinned by ongoing improvements in LG’s manufacturing and supply chain management processes. LG plans to introduce completion-type manufacturing capabilities in markets such as Europe, North America and China and implement faster customs clearance and distribution in its logistics, all in an effort to improve the global manufacturing competitiveness of LG’s 3D TVs.

Samsung Electronics Co, Ltd, a market leader and award-winning innovator in consumer electronics, recently launched a dealers’ competition to reward loyal dealers and encourage them to expand their collaboration with the company. The competition, held for the first time, is projected to take place every quarter, outlining a set of goals for dealer to complete and promising them great rewards in return. “At Samsung we realize how important it is to have strong business relationships with our partners, and we endeavor constantly to foster these relations. We came up with the idea of this competition in order to create a mechanism through which we could reward our dealers who are continuously supporting us and our happy to say that feedback

from the dealers so far has been extremely positive.” said Duke Park, Samsung’s Cairo Office General Manager. The competition is comprised of three categories, and participants include major wholesalers, ordinary wholesalers and retailers, with prizes being granted on the quantity of products acquired by each of them. The program will see Samsung offer a wide variety of prizes to those who meet their targets, with those meeting larger targets receiving larger prizes, such as cars, Samsung products, consumer electronics and trips to Omra and Lebanon. Samsung’s new dealers program is expected to greatly strengthen their already strong position in the market, with this quarterly award allowing the company to truly recognize their loyal partners.

Canon Middle East today announces the launch of the PowerShot SX150 IS – a high resolution, high-zoom digital camera, packed with fun features that make it easy to capture memorable moments in stills and HD movies. With an impressive 12x optical zoom and sharp 14.1 Megapixel resolution, the PowerShot SX150 IS allows all members of the family to improve their photography skills, or simply let the camera do the work, delivering high quality point-andshoot photos. PowerShot SX150 IS offers an impressive range of features. Whether on holiday, weekends away or family days out, it’s simple to capture treasured memories, providing the ideal option for users looking for outstanding performance, simplicity and value in one package.

1st Edition MTV ANNOUNCES THE NOMINEES IN THE WORLDWIDE ACT CATEGORY

MTV today announced the five nominees that will compete in the all-new Worldwide Act category at the “2011 MTV EMA”. For the past five weeks, MTV has given fans across the globe a chance to vote for their favorite hometown artists, all to help that local act secure the nomination and represent their respective region at this year’s EMA. Starting today, these five nominees will go head to head in one last round of voting in an effort to earn the Worldwide Act distinction. The five global finalists are: Lena (Europe); BIGBANG (Asia Pacific); Abdelfattah Grini (Africa/India/Middle East); Britney Spears (North America); and Restart (Latin America). Hosted by multi-talented singer and actress Selena Gomez, the “2011 MTV EMA” will premiere Sunday, 6th November at 9PM CET* from Belfast, Northern Ireland. The “2011 MTV EMA” is sponsored by Dell, Replay, Hyundai and Swatch. The Worldwide Act category celebrates diversity and the breadth of all the music that MTV has to offer by nominating incredible artists from all corners of the world. Fans can vote at www.mtvema.com, 4th November, and the Worldwide Act winner will be announced at the show in Belfast.

Oct 2011

CRISTAL HOTELS AND RESORTS ANNOUNCES THE OPENING OF CRISTAL SALAM HOTEL Cristal Hotels and Resorts is proud to announce the opening of its exciting new hotel, Cristal Salam Hotel, Abu Dhabi in the 3rd quarter of 2011. Aiming to be the premier business and leisure hotel operator in the MENA region with the opening of the new property Cristal Hotels and Resorts further illustrates the brand’s steady strategic growth across the region, as well as the company’s strong growth in the UAE market. Set to become one of Abu Dhabi’s most exclusive hotels Cristal Salam Hotel is a stylish and modern property in the banking district of the bustling city just a few minutes drive away from the Abu Dhabi Airport and within conveniently short driving distances to most of the shopping malls, business offices and touristic locations. Cristal Salam Hotel features 112 spacious rooms and suites that redefine the lavish hotel experience, combining intimacy, comfort and exclusivity with the personalized service and attention to detail that are the hallmarks of Cristal Hotels and Resorts. The properties belonging to the Group not only comply with the mandates of highperformance buildings, but ensure that even the smallest details are designed to exceed the guests’ ex-

pectations. Other room features include a 32 inch LCD TV high speed internet access, convenient coffee and tea making facility, IP interactive telephones, underground parking as well as fully stocked mini bar and access to ‘Figure 8’. The Food and Beverage outlets have been designed to reflect the contemporary Cristal brand. Guests can enjoy the sumptuous international and fusion cuisines in 2.35 restaurant, tempting snacks in Blendz Lounge; or just indulge after a hard day in the hotel’s modern and sophisticated, Vertical. As for the hotel’s recreation facilities, guests at Cristal Salam can also enjoy leisure moments in the outdoor swimming pool, keep in shape at “Figure 8” health club or pamper themselves at the exclusive Cristal Spa which includes Sauna, steam and massage rooms. At “Figure 8” health club personal trainers are also available to assist visitors in their workout and design customized training programmes for any specific need. For the ladies, a beauty salon is also available.

event

Htc Hosts Star Studded Party to Launch The Htc Sensation Xl™ With Beats Audio™ LONDON - HTC celebrated the launch of the HTC Sensation™ XL with Beats Audio™ integration at a star-studded music event in London. Legendary rapper, singer, actor and producer Will.i.am flew in from the US to rock the crowd at the Roundhouse and was joined by a host of special guests including world renowned beat-boxer Beardyman, Q Award nominees Nero, Parisian superstar Martin Solveig, Dutch house DJ and producer Fedde Le Grand, influential house DJ Dirty South and Electro House sensation Zedd. Celebrities were out in force to celebrate the launch of the HTC Sensation XL with Beats Audio and to enjoy the one-off music extravaganza. Names included Lady GaGa, Cheryl Cole, Dr Dre and Dynamo, who enjoyed special watermelon and chili cocktails, chorizo and paprika puffs and tricks courtesy of top magician and hypnotist Damien O’Brien.

US and UK stars were joined by fans of the brand who turned up in their hundreds, queuing around the block all afternoon to celebrate with HTC. Guests were also given the chance to have an exclusive first look and opportunity to play with the device. The new slim 9.9mm handset features a huge 4.7-inch screen, 8MP camera with f/2.2, 28mm wideangle lens and Beat Audio integration specifically designed to deliver stunning audio and visuals for music, movies and games – making it the ultimate entertainment device. The handset also comes with new lightweight UrBeats™ headphones created exclusively to integrate with the Beats Audio profile on the device, giving users the smoothest audio experience.

experience with global superstars and celebrities in attendance. Event photos attached:

• •

•

Will.i.am and Cheryl Cole at the launch of the HTC Sensation XL with Beats Audio Celebrities including Lady GaGa enjoying performances from Nero and Will.i.am to celebrate the launch of the HTC Sensation XL with Beats Audio at The Roundhouse Fazer and Dr Dre on stage watching Will.i.am DJ’ing at the HTC Sensation XL with Beats Audio at The Roundhouse

The spectacular HTC Sensation XL smartphone is now available in the Middle East.

The unique combination of music with technology was a one-of-a-kind

*Photo Credit: Dave Bennett.

horoscope

Horoscope Aries

Taurus

Gemini

Cancer

Leo

Virgo

They always say time changes things, but you actually have to change them yourself. Andy Warhol

Libra

Scorpio

Sagittarius

Aries (March 21 - April 19)

Libra (September 23 - October 22)

Taurus (April 20- May 20)

Scorpio (October 23 - November 21)

Matters concerning your area of marriage and partnerships are spotlighted for you this month. There are many activities connected to this area and happenings with your social activities. There could be some charity giving involving these activities. Your area of work could be improving in spite of all your worries especially when you get involved in social happenings. Matters concerning an investment or speculation might encounter some roadblocks. This could bring to you an emotional lesson connected to your goals in life. In spite of this your future holds some positive opportunities. This month seems to bring you many activities at your work place as many happenings and extra work could be there for you. This could bring a positive outcome for you providing you do not let yourself see only what you wish to see as some deception could be involved here. You still have many restrictions and extra responsibilities at home that you have to face with faith as you could be learning a hard emotional lesson here. Your shared sources of income will facilitate much help with this situation as things in this area are very harmonious at the present time.

Gemini (May 21 - June 20)

Your creative talent and abilities will bring to you a better outlook on the future as very lucky circumstances are surrounding this for you. There are some worries and concerns that you are receiving from your home base that are well founded as you need to look at things in your life with a clear mind and not to jump to conclusions. You will be using some restraint in the way you communicate in the matter of your shared sources of interest as there is much that you could be learning in this area. You will be getting much encouragement from your mate or partner that will come to you slowly but in the right time.

Cancer (June 21 - July 22)

You will be spending much of your time this month at your favorite place, your home, as much activity seems to be surrounding this area of your life. Perhaps you are putting all your thought and energy into improving your surroundings. Your joint sources of income figure prominently into these plans, but guard yourself from any illusory ideas that might not be at all practical. Your perception of things is changing very rapidly so confusion could be present. Tension in the way you communicate with your mate or partner could work against your own interest.

Leo (July 23- August 22)

Communication is certainly the key word for you this month. You could be making many plans together with your mate or partner and you are putting much illusion into this. Reality could teach you something very useful as your area of joint financial income is going through many changes. You need to put on your thinking cap and try to take advantage of your ability to contribute some earnings. You are feeling lots of agitation connected to the things that you enjoy for your comfort as you are directing these feelings toward your mate or partner.

Virgo (August 23 - September 22)

Your area of personal income and possessions is in the limelight for you this month. There is much activity in this area connected to your work place. There seems to be some confusion at your work area but you should be able to work things out to your advantage. You seem to worry about the way you present yourself to other coworkers, but this is just unfounded. There is a need to have a period of rest in order to heal many issues that you have with yourself. Your future is pointing toward a period of much gain for you. There are many self-imposed restrictions that could be slowing you down, and this might work to your advantage in the long run.

Capricorn

Aquarius

Pisces

You will find yourself this month with a lot of energy and the desire to do something of an entertainment nature which has a very illusory color and this might be causing you some mental anxiety about the way you look in the eyes of a loved one. Adjustments at your work place will be necessary and this will have to be done in a fast manner as there are many things for you happening in this area. Someone at your home place will be willing to cooperate and facilitate some monetary help for you. There will be many behind the scenes happenings for you this month. There seems to be some confusion at your home place connected to some restrictions that you have in the way to reach your highest hopes and wishes in your life. You need to have some very fast reorientation that could come to you in a very unique way. Money matters seem to give you some tension, but all you have to do is make some adjustments. Life is demanding of you that you learn how to handle your personal income with more thought.

Sagittarius (November 22 - December 21)

There is a strong possibility that your life will be involved with lots of social activities this month. There could be some confusion with some of these activities, so you should be extra careful when you communicate concerning these activities as you might not get all the facts right and this could cause you some mental anxiety. You are learning in a very positive manner how to present yourself to others and this could be a very pleasant time for you that might help you in your future. Holding to the past does not take you anywhere.

Capricorn (December 22 - January 19)

Your area of business and career undertakings is in the spotlight for you this month. There is much action in you life right now aiming toward fulfilling your desires in life. There is much glamour connected toward your personal income as some perks could be added to it. You are experiencing some personal tension as your thoughts could take you into seeing things that could hurt you in the long run. There are some emotional lessons that you are going through with your outside sources of income as many restrictions are in this area of your life. This has helped you to create many positive changes within yourself.

Aquarius (January 20 - February 18)

Your intuition could be highlighted this month as you get many sources of personal inspiration toward what you wish in life and this could cause you some tension in spite of a very positive outlook toward your future in the matter of income and goals in life. Many of these things that you are going through in life are guiding you toward being a better person, and this will rebound for you toward an improvement with your resources and savings. You seem to be worrying unnecessarily in reference to your outside resources as you cannot see things too clearly at the present time.

Pisces (February 19 - March 20)

Your area of shared income and resources is in the spotlight this month. There is much positive activity happening in this area of your life in spite of you focusing on your personal limitations. Most of these limitations could very well be self-imposed. Your thoughts are involved in trying to resolve all of the obstacles that you face connected to your fondest hopes and wishes. Faith in the future and positive thinking will bring you what you desire. All of the changes that you are going through right now will continue for a few years yet, and this will help you to learn as you go along and be a better person.

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But, aid You s ve You I Lo

Moving on By: Heba Abdul Shahid

Moving on…something we all dreamed of, wanted, or even experienced…The thing with moving on is that each and every one of us understands it differently. Some think that moving on is accepting facts and living with them…some think it is being with someone else…and others think moving on is when you learn to accept what happened, leave it behind you and actually move on. There are also those who fail to understand moving on because it is harder than it seems to most people. For them moving on is starting all over. It is letting go of something you have had, something you thought you would always have, and something that became part of you and this is the hardest part of moving on…letting go of parts of you. We ask for advice. We do it all the time. Even when we know the right thing to do. Sometimes we do it to reassure ourselves that we have taken the right decision. We tend to like hearing other people telling us that the right thing to do is what we think should be done. Other times

we ask for advice because we know the answer and wish we didn’t. And in most cases we ask for advice when what we think is right is too painful and we go around asking people what to do, WISHING that they will find an easier way for us. WISHING that they would tell us what we want to hear. WISHING that maybe the decision we were about to take can be changed. Some people give you advice without having any idea what you’re going through or how you really feel inside. They do it based on their own experience or just to comfort you. It is like when you love someone to the extent that you find it hard to breath. You know you should leave but you’re too weak to take a step like that. But the advice you get is always as follows “move on, you deserve better”. People tell you that without thinking. Without knowing that letting go is harder than they can imagine. They can’t understand that you shared a life with that person. You shared memories. At one point of

your life, you were making plans to forever be with that person. They do not understand that we do not love people because they are beautiful... we think people are beautiful BECAUSE we love them. They tell you that you would not die without that person. But they do not know that love doesn’t mean that you would die for someone; it just means that your someone is the reason you are living. They tell you to move on and that moving on is easy. Maybe. Maybe moving on is that easy but what is killing hard is NOT looking back. What’s hard is learning to forget what we have left behind and look ahead of us. They tell you that you deserve better and that you should be with someone who knows what they have when they have you. They tell you that true love is giving someone the power to break your heart and trusting them not to and tough luck, you gave your heart to someone who doesn’t deserve it. SO what? Try again and we wish you better luck next time. AND they find it stupid if you find that too hard. They tell you

that you should move on and be with someone who makes u happy, someone who actually cares. They tell you that maybe the person you are with loves with you and maybe they are doing their best and that is the problem actually. That their best will never come close to the least you expect. But they say it as if years of memories can be put away in a drawer or locked up in a box. The thing that people do not understand about memories is that it is a lost part of your life. Making a memory with someone means you gave someone a day, minute, or even a second of your life. These memories and moments you give a person, can’t be taken back. And the hardest part of letting go for me at least is knowing for sure that I will never get those moments back. You realize at once that you gave years of your life to someone who people think doesn’t deserve you and ask you to move on…. It’s hard to know that there are things you will not experience again

for the first time. You will not have a first date or that feeling you get when the first person you love holds your hand. It is hard to know that you wasted your time and feelings and there is nothing you can do to get them back. Each day of any relationship, you are giving out feelings. The first time you fall in love is always the hardest to let go. It is also always the time where it takes most time to actually fall in love. You have all that capacity of loving and giving so many things. And as you get hurt and continue loving, you lose that capacity. You lose some of your potential to love. A broken heart cannot give half of what a healthy heart can. And this is the scariest part of letting go. Is that you might not have the potential or ability to actually love anymore. You might not have what it takes to make someone happy and maybe you will end up hurting others instead. It’s hard to let go and move on when you know you have left broken parts of you with someone else. It’s hard to stop

loving someone when it takes too long to gather those broken pieces of yourself together. It is hard to know that you have wasted the best memories with the worst people. It’s hard to know that you hung in there for years trying to change someone that ended up changing you. It’s scary to know that in a moment the plan you made for your future changes. And the plan is not what changes; It’s actually the hero of your story that changes and you find it impossible to give that role to someone else. It’s hard to know that some people just won’t love you as much as you love them. And what’s hardest to know is that you actually KNOW all that…and your just not doing anything about it. And at the end they tell you to move on…

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The right one By: Heba Abdul Shahid

So, you pour your heart out to someone and open up to them realizing later that they don’t feel the same way yet…You fall in love with the person in front of you but find out that you couldn’t give them something strong enough to trip over and fall for you too…Then you think to yourself “I opened my heart up to you and I can’t be a fool and wait around for you to open up to me too” Yet it’s not that easy because yes it is hard to love someone when you know they don’t love you the same way but then again as you can’t force them to love you, you can’t force yourself to stop loving them… Never wait for someone to love you….if you love someone just let yourself love because it is the best feeling you will ever feel and if you successfully get this feeling you have through to the other person they will fall for you whether they like

it or not. You know why they call it falling in love? Because it’s just like you’re walking on the beach looking straight up to the sky and not paying attention to the road you’re walking on…. you are counting the stars or thinking to yourself when something new will happen in your life…and suddenly you’re sitting in a hole that was dug on the beach by someone else earlier that day and you might have seen that person dig it but you did not pay attention to it and later that night you fall into it with no choice. That is exactly like falling in love…suddenly and with no control over it…and maybe even with someone that you’ve known for ages and never noticed…. you’re in love. If today is terrible it doesn’t mean that tomorrow might not be the best day of your life… just wait… be patient. Stop letting the small things get to you and discourage you…sometimes it takes distance

between people to realize how much you mean to each other…so if you’re not together now or you’re far away… give it time… one of two things will happen… you will either get back together or you will be able to survive without them and in both cases… you are the winner… some people walk away from you not because they hate you or want to leave you… but because they want to know if you care enough to follow… care enough to try… so if you love someone… hold on BUT… if you are with someone who you think is not right or who will not be there for you and you are afraid to leave because you believe nothing better will come your way remember this: You will NEVER be with the right person if you can’t let go of the wrong one

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