Take a Look at Oregon Family! Quality content, distribution, readership, and results. Oregon Family provides unique, high-value access to the greater Lane County market. Family-centered content and targeted distribution combine to create a powerful reading audience, which constitutes the core demographic of our local economy. High-Quality Editorial
Extended Shelf Life
Family-focused editorial includes articles relevant to both parents and children. Oregon Family provides practical, insightful articles on issues of direct concern to parents. Periodic special-focus issues enhance reader interest and provide added value to your advertising dollar.
Thanks to the publication’s practical and event-oriented features, Oregon Family holds its value throughout the month. One ad per month gives your business repeated exposure in this staple publication for Lane County homes and businesses.
Targeted Distribution
Professional Design and Quality
Oregon Family reaches families. Each month more than 25,000 copies are distributed through all 4J, Springfield, and Bethel elementary and middle schools, plus most private and charter schools. Oregon Family is also distributed at over 400 high-traffic locations throughout greater Lane County, including grocery stores, retail shops, medical and dental offices, restaurants, recreation facilities, and libraries.
Oregon Family is smartly designed and printed on high-grade E-Bright paper using all-digital technology. Digital imaging guarantees the best quality ad reproduction available.
Ads That Get Noticed Our format and design accommodate the lifestyle of today’s busier-than-ever families and professionals. Ads are high profile and don’t get lost or buried. Our paper gets read, which means your ad gets read.
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Our Commitment to You Our staff is committed to helping you reach your business goals. Our focus is always to meet and exceed the needs of our readers and business partners. We understand the importance of quality service and strive to maintain high service standards every step of the way.
Stability and Growth Founded in 1994, the paper began operating under the new name Oregon Family in 2001 to reflect the new publisher’s broader vision and direction. This vision has created tremendous and sustainable growth.
Whenever the Hult Center programs events for families, we turn to Oregon Family to get the word out. It’s a high-quality publication, growing quickly, with interesting articles and
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great distribution.
Carol Philips-Brubaker Marketing Manager Hult Center for the Performing Arts
Reaching the Family Market Public and Private School Distribution Eugene Elementary Schools
Springfield Schools
Adams Elementary Awbrey Park Elementary Bertha Holt Buena Vista Immersion School Camas Ridge Elementary Cesar Chavez Elementary Coburg Charter School Corridor School Edgewood Elementary Edison Elementary Family School Fox Hollow (Charlemagne) Gilham Elementary Howard Elementary McCornack Elementary Ridgeline Montessori River Road Elementary Spring Creek Elementary Twin Oaks Elementary Willagillespie Elementary Yujin Gakuen Elementary Churchill HS Child Care Ctr N. Eugene HS Child Devel. Ctr Eugene Dist. 4J Public Affairs
Camp Creek Elementary School Centennial Elementary School Douglas Gardens Elementary Guy Lee Elementary School Maple Elementary School Mount Vernon Elementary Page Elementary School Ridgeview Elementary School Riverbend Elementary School Thurston Elementary School Twin Rivers/Dos Rios Elementary Walterville Elementary School Yolanda Elementary School
Private/Charter Schools Eugene Christian School Oak Hill School O’Hara Catholic School Springfield Christian Kindergarten St. Paul’s Catholic School Village School Willamette Christian School
Outlying Area Schools Applegate Elementary Elmira Elementary Junction City Elementary Latham Elementary Territorial Elementary Veneta Elementary
Serving Greater Eugene-Springfield Eugene Springfield Veneta Coburg
Plus Parent Areas of Eugene/Springfield Middle Schools As of January 2014, school distribution is 16,000+ and total distribution is 23,500 monthly!
Cottage Grove Creswell Junction City Pleasant Hill
Features, Products & Services 2013 Editorial Calendar January Education and Gifted Children
February Young Musicians
March Benefits of Alternative Diets and Nutrition
April Speak Up! Helping Teens Feel Safe About Talking
May Team Sports Can Be Scary
June Talking To Your Kids About Drugs/Alcohol
July Traveling with Babies
August Sports and Child Development
September Computer Addiction Part I
October Giving Back - Community Involvement and Kids
November Computer Addiction Part II
December Tech Gift Guide
Some of Oregon Family’s regular monthly features: Earthtalk - Thoughtful, concise answers to environmental questions, “green” product information, and tips on how to live a more environmentally friendly lifestyle. Read and Play - Book recommendations and craft ideas for toddlers through early teens. Exploring Nearby Nature - A family-friendly column on how to get out and explore nature, with great ideas for exploring and using natural resources. Money Matters - This column covers family finances, tax incentives, college plans, retirement plans, and more. A Dad’s Eye View (humor) - A look at the lighter side of parenting from a real-life dad’s perspective, by nationally syndicated author Rick Epstein.
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Other unique marketing opportunities with Oregon Family: Business CLOSE-UP - Say in an article what you can’t say in a display ad. Our writer tells your story in a journalistic style, based on your direction and information. Tell readers how you’re unique…what sets you apart…how you’re different…illustrate the value of your product or service. Writer and photographer provided. Marketplace - Classified ads featuring classes/ lessons, professional services, retail and more. Summer Camp Directory - A detailed guide to Summer Camps for kids of all ages in and around Lane County. This directory is available March - August.
(Oregon Family) did an excellent job in capturing the meaning and purpose of my work in my Business closeup with children. Her writing was articulate and accurately conveyed how I practice and
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work with children and adults. Thanks Sandy!
Melissa Morehead-Lind, LCSW CONNECTIONS Therapeutic Riding Program
Web Advertising - a great way to diversify your portfolio. Advertising Consultations - Putting together an advertising campaign that works is no simple task. Let us help you design an strategy to fit your needs and your budget. Special-Focus Issues - Periodic special-focus issues give extended coverage to a particular topic of current relevance. These issues enhance reader interest and provide added value to your advertising dollar.