Porsche Centre Brighton teams up with Kodama Apparel

Building on Porsche Australia’s rewarding involvement in last year’s Fashion Week, Porsche Centre Brighton has announced an exciting collaboration with Melbourne-based fashion ambassador Natsuko Kondo, in recognition of her exceptional talent and inventiveness with Kodama Apparel.

Boasting an impeccable fashion pedigree, Natsuko is one of the world’s leading designers. Her love of drawing as a child led her to fashion, an industry which gave her the freedom to create the pieces for which she’s widely acclaimed.

Natsuko’s environmental consciousness has informed her entire career as a fashion designer. Although Natsuko had no concept of sustainability when she began studying fashion, years working in the industry made her realise how damaging fashion was to the environment.

Realising something had to change, Natsuko resolved to found her own company. In 2016, Kodama Apparel was born. Distinguished by its zero-waste philosophy, Kodama Apparel is establishing a circular, efficient foundation by repurposing fabrics while using organic, regenerated, and recyclable materials.

Natsuko’s striking garments encompass that unique Japanese aesthetic, incorporated into unisex streetwear. When beginning each of her striking designs, Natsuko envisages a versatile, durable, gender-neutral garment which can be appreciated across multiple seasons – the polar opposite of disposable fast fashion.

This innovative partnership between Kodama Apparel and Porsche Centre Brighton during Australian Fashion Week sets a new standard for sustainable collaboration.

Porsche Australia will again be the Official Automotive Partner for Afterpay Australian Fashion Week 2023, held from 15–19 May at Sydney’s Carriageworks. •