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FaceBook Advertising Tips to Improve Conversions

Although several social media platforms have made their way to the mainstream market, Facebook remains to be the number one social media site for driving conversions.

Right now it is one of the effective ways to grow your eCommerce business.

The current market is flooded with social media platforms, aimed at different sets of audiences.

Fortunately, Facebook advertising still works seamlessly, and a high converting campaign will blow out the competition.

If you are looking for ways to improve your business visibility via Facebook, here are a few expert curated tips that you should follow.

While the truth is not everyone can get desired high conversion rates, they can still perform better and outrun most businesses by following these tips.

Get started with targeting with the right audience

One of the primary things you need to focus on while running Facebook is targeting the right set of audiences.

It is also one of the effective ways to save money as you will be avoiding the unwanted audience.

As each one of the customers is unique, you should also experiment with different marketing strategies for them.

Choose the right placement for Facebook Ads Although some people will argue that the marketing strategy is far more important than the placements of ads.

In reality, both are equally important as they will influence the rate of conversions.

You should experiment with the placements of ads carefully before you can start getting expecting results.

Convert your analytics into insights Irrespective of the social media campaign, is it crucial to monitor the performance analytics precisely to make necessary adjustments whenever needed.

You should also take note of the campaign’s performance to replicate your success.

Design your creatives with high quality photos Every well established business owner knows the importance of designing creatives with high quality photos.

Since human eyes are naturally towards images and videos compared to text, you should not compromise on their quality.

Experiment with different designs and try to bring out a unique template for your brand.

Make sure that your creative is readable so that your audience will be able to understand easily what your ad is about.

Choose the right ad format for your ads Your ad format should be based on your campaign goal. Before starting to run Facebook ads for your business, here are a few things that you should learn: Carousel and collection ads Facebook offer ads Facebook canvas ads

If your ads aren’t getting proper results, then the problem may be with your landing pages.

Add landing pages along with your Facebook Ads

Far too often, businesses invest a ton of money into ads and ignore refining the landing pages.

Your visitors will get confused if the message on the landing page and Facebook Ad are not on the same page.

People who click on your ads will expect the next process to be simple, so give them a minimalistic experience.

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