UK India Business Exchange (Formerly Partnership in Action) is an authoritative magazine published by the UK India Business Council to drive and inspire UK based companies to compete successfully in India. It highlights UK-India business opportunities and challenges, profiles success stories, and carries in-depth interviews, spots trends and offers insightful analysis from business leaders, experts and policy makers. Published every three months, the magazine is read by Chairmen, CEOs, senior business people, decision makers in companies operating in or looking to do business with India, government officials and young professionals.