Veggie Lifestyle in Vogue Demand for vegetarian foods has skyrocketed in recent years.
Between 2011 and 2015, global food and beverage launches using a vegetarian claim rose 60%, according to Innova Market Insights.
vegan
Launches featuring the term comprised 4.3% of total introductions in 2015, up from 1.5% in 2012.
Top protein ingredients as % of meat substitute launches Wheat and soy proteins comprised more than half of meat substitute launches in 2015.
Mycoprotein
4.1%
Pea Protein
4.4%
Egg Protein
7.1%
Soy Protein 26.6% Wheat Protein Source: Innova Market Insights, 2016
Sources: Data and charts provided by Innova Market Insights
27.2%