SupplySide West 2016, SupplySide Central

Friday, October 7 (continued) 1-1:30PM Healthy Aging: NPD to Help Maintain a Healthy and Active Lifestyle An increasing number of new product launches are being promoted with health claims that are relevant for an aging population. However, are the main concerns related to aging truly being addressed by new product launches? Do untapped niches still exist for innovative product developers? Innova Market Insights presents an overview of key platforms for healthy aging innovation. Exciting platforms include mobility, heart health and brain health.

SPEAKER: Tyler Schutz, account manager, Innova

Market Insights PRESENTED BY

2-2:30PM Avoiding the 4 Biggest Mistakes in Nutrition Marketing Based on 20 years of researching successes and failures in global food, beverage and supplement marketing, the FourFactors® of Success is a simple tool to help innovate healthy brands. This session identifies the four biggest mistakes in nutrition marketing—and how to turn them into opportunities for success. Attendees will learn which questions to ask to avoid making these mistakes in the future, all while gleaning from the best-practice based model for success in food and health innovation, marketing and branding.

3-3:30PM DNA Reveals Dirty Little Secrets: Current Trends in Toxic Weeds and Fraudulent Fillers in the Botanical Supply Chain

3:30-4PM Vitamin Angels Champion Recognition

Marketing Team

Results from NSF AuthenTechnologies’ annual review of 1,200 botanical samples authenticated using next-generation DNA sequencing will be presented. This is the most comprehensive and unbiased assessment of botanical authenticity to date. Unexpected trends in adulteration by toxic weeds and fillers will be revealed. The study demonstrates the rapidly changing nature of adulteration and questions our generally held concepts of “common adulterants.” It is critical information for all suppliers, manufacturers and labs using or testing botanicals.

PRESENTED BY

SPEAKER: Danica Harbaugh Reynaud, Ph.D.,

SPEAKER: Peter Wennström, founder, Healthy

OCTOBER 4-8

PRESENTED BY

Expo Hall October 6 & 7

MANDALAY BAY LAS VEGAS

SupplySide Cares $

5

DONATED FOR EVERY PAID ATTENDEE

global director of scientific innovation at NSF International, co-founder of AuthenTechnologies SPONSORED BY

1:30-2PM SupplySide CPG Editor’s Choice Awards: Food and Beverage Presentation

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SupplySide West and Informa Exhibitions would like to highlight the good work being done

by Vitamin Angels – a trailblazing nonprofit organization dedicated to bringing vitamin supplementation to at-risk children worldwide.

To do so, we’d like to show our appreciation by making a donation to Vitamin Angels.

TM

CPG EDITOR’S CHOICE AWARD

FINALIST 2016

The 5th Annual SupplySide CPG Editor’s Choice Awards recognize innovative finished product launches from CPG companies in a variety of categories. Today’s presentation will call out the winners of the following categories: Allergen-Free, Bars, Energy Boosters, Functional Beverage, Functional Food, Personal Care, Pet/ Food Treat, Probiotics, Snacks: Salty, Snacks: Sweet and Tea.

2:30-3PM Critical Industry Synergies Between Human & Animal Supplements The animal supplement market is growing rapidly, as Packaged Facts expects to see sales to near $700 million by 2019. While thought of as an extension of the human supplement space, there are actually both synergies and stark differences that companies must understand.

Companies looking at entering this space should consider: • Current market drivers and areas of opportunity • Quality and regulatory considerations including the differences from human dietary supplements and the impact of FSMA

SupplySide Central The SupplySide Central stage, located on the SupplySide Expo Hall floor in Booth EE182, is where strategy and science intersect in a live, interactive forum. SupplySide Central offers a variety of interactive, quick-paced programming, designed to delve into some of the hot topics facing the industry. SupplySide Central offers sessions you won’t want to miss, and is open to all SupplySide West attendees.

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• The risks, benefits and impact of NASC’s work to promote “radical transparency” in the supply chain and how it could benefit the human space SPEAKER: Bill Bookout, president, National Animal Supplement Council (NASC)

SupplySide Central Thursday, October 6 Noon-5:30pm Friday, October 7 11am-4pm

supplysideshow.com/app

This is an event you don’t want to miss!

Visit SupplySide Central at Booth EE182.

Thursday, October 6 Noon-1PM Ingredient Launchpad For the second year in a row, Ingredient Launchpad will be on the SupplySide Central stage. Designed as a hub of activity in the expo hall, Ingredient Launchpad showcases suppliers presenting information on innovative ingredients in short, quick-hitting talks covering: • What the ingredient is.

• What are its benefits.

• What is the science behind it.

• What are the applications and opportunities for product development.

SPONSORED BY

1-1:30PM Beyond the Athlete: Sports Nutrition Benefits for Mainstream Consumers The sports nutrition category is going beyond the athlete, by tapping into other platforms outside sports performance and recovery.

New global product launch data shows that positionings such as energy (26 percent of launches in 2015) and weight management (12 percent) are on the rise from brands traditionally associated with athletes and bodybuilders. Join this Innova Market Insights presentation to discover how differentiation is driving new product development in sports nutrition, targeting the specific needs of certain demographic groups, while also eyeing the mainstream channels.

SPEAKER: Tyler Schutz, account manager,

Innova Market Insights

2-2:30PM Not for the Faint-Hearted: Navigating Pitfalls and Profits in Today’s CoQ10 Ingredient Market

3-4PM Success Stories and Lessons Learned in Financial Partnerships, and the NCN Venture Tank @ SupplySide!

Coenzyme Q10 (CoQ10) is a natural antioxidant that helps convert food into energy and has been associated with heart and vascular benefits. The CoQ10 global market exceeded 700MT in 2015, and as more clinical studies are completed, the ingredient continues to be one of the most important options in the supplement market. Join us for a brief update on today’s and tomorrow’s CoQ10 market. New information will be presented on ingredient manufacturers, emerging science and market trends.

There’s great potential for growth in the natural products industry, but often this means finding the right strategic and financial partner to support those great ideas. In this session, Nutrition Capital Network’s Tom Aarts and Grant Ferrier provide insights into how to find the right alignment between your company’s desires and an investor’s goals. And get a look at what it takes to succeed as three companies from this year’s NCN showcase make their pitch public for our panel of judges, looking to win the NCN Venture Tank @ SupplySide presentation.

SPEAKER: Scott Steinford, executive director,

CoQ10 Association SPONSORED BY

PRESENTED BY

SPEAKERS: Thomas D. Aarts, principal, Nutrition

Capital Network; Grant Ferrier, CEO, Nutrition Capital Network PRESENTED BY

by TM

O A Viridis group company

1:30-2PM SupplySide CPG Editor’s Choice Awards: Supplements Presentation The 5th Annual SupplySide CPG CPG EDITOR’S Editor’s Choice Awards CHOICE AWARD recognize innovative FINALIST 2016 finished product launches from CPG companies in a variety of categories. Today’s presentation will call out the winners of the following categories: Anti-Aging, Brain Health, Children’s Health, Digestive Health, Heart Health, Multivitamin, Pet/Animal Supplements, Specialty Supplement, Sports Nutrition, Weight Management and Women’s Health.

PRESENTED BY

11-11:30AM Demystifying CBD: What is it, What does it Do, How Can I Use it?

Cannabidiol (CBD) is the primary active cannabinoid found in hemp, and has been on the industry’s radar for the past several years. It has gained increasing attention in the mainstream media, but is often lumped in with cannabis and marijuana, despite differences in physiological activity and production. FDA and other federal agencies have issued different guidance documents related to CBD, but questions remain.

Join our expert speakers as they break down the production process, call out the health benefits seen in studies, and talk through the regulatory status of this innovative compound.

Noon-12:30PM Ingredient Launchpad For the second year in a row, Ingredient Launchpad will be on the SupplySide Central stage. Designed as a hub of activity in the expo hall, Ingredient Launchpad showcases suppliers presenting information on innovative ingredients in short, quick-hitting talks covering: • What the ingredient is.

• What are its benefits.

• What is the science behind it.

• What are the applications and opportunities for product development.

SPONSORED BY

SPEAKERS: Martin A. Lee, director, Project CBD;

Larry Norder, VP of sales, SanSal SPONSORED BY

SPONSORED BY

Friday, October 7

2:30-3PM What’s the Buzz on Innovative Ingredients?

SPONSORED BY Manufacturers today are continually searching for supply chain partners that bring turnkey solutions to the marketplace.

Branded ingredients with clinical science and proven efficacy represent the future of supplements and functional foods. More than ever, selecting the right businesses to align with can truly impact a product’s long-term success.

Join Jeff Hilton of BrandHive as he talks with special guests from leading ingredient suppliers Omniactive, Gencor and Balchem who, together with their brand partners, are changing the face of health and wellness.

SPEAKERS: Jeff Hilton, co-founder and chief

marketing officer, BrandHive Abhijit Bhattacharya, president, OmniActive Health Technologies Ltd. Dr. Paul Clayton, chief scientific advisor, Gencor Tom Druke, director of strategic marketing, Balchem

SPONSORED BY

4:30-5:30PM The Late Show with GELITA GELITA hosts the best show in town during the closing hours of SupplySide West’s Exhibit Hall on opening day. Join the definitive SupplySide West party with a mix of guests, trendy performances, hilarious games and awesome giveaways!

Audience participation is a must at this one-of-a-kind late show experience—centered on the sensation of collagen proteins.

SPONSORED BY

11:30AM-Noon Transparency & Traceability in the Supply Chain There has been a great deal of discussion in the last year about how the industry is taking steps to add to existing self-regulatory initiatives and develop more robust traceability and transparency systems across the supply chain.

Join us for an interactive panel discussion with experts from GNC, Pharmavite, Walmart and BASF as we dive into what has been accomplished in the past year (hint, a lot!), what we can learn and apply from outside initiatives, and the next steps to watch. Understanding the progress and how every company has a role to play will help industry collectively move forward in bolstering consumer confidence.

SPONSORED BY

SPEAKERS: Christine Burdick-Bell, J.D., VP &

general counsel, Pharmavite LLC; Dadrion Gaston, senior director, health & wellness product & supply chain safety; Guru Ramanathan, Ph.D., chief innovation officer & SVP, GNC; Janet R. Roberson, quality manager, BASF Human Nutrition

12:30-1PM Counting the Cost of FDA’s Draft Guidance FDA released its updated draft guidance on new dietary ingredients (NDIs) in August, and industry is determining how the notification process will affect business. In this session, get insights into the number and type of dietary supplements and dietary ingredients currently being sold in the U.S. market and what it could mean for cost of implementation to industry.

SPEAKERS: Skye Lininger, CEO, Healthnotes, Inc.;

Loren Israelsen, President, UNPA