The Buckeye May/June 2017

The Official Publication of the Ohio Nursery & Landscape Association

MAY/JUNE 2017

Vol. 28, Issue 3

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May/June 2017 Vol. 28, Issue 3

The Buckeye is published six times per year by The Ohio Nursery & Landscape Association, Inc. 72 Dorchester Square, Westerville, OH 43081 614.899.1195 | www.onla.org

EDITORIAL / ADVERTISING ISSN 1536-7940 Subscriptions: $75/year alana@onla.org

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OFFICERS Josh Posey, President Buckeye Resources, Inc. Steve Maddox, Jr., Immediate Past President Bower & Branch Andy Doesburg, President-Elect Thornton Landscape DIRECTORS James Beardslee Beardslee Nursery Lenny Garrard Bobcat Enterprises Columbus Tom Hilgeman Bower & Branch Ryan Kolb Ryan Kolb Co. LLC Mindy Moore Cardinal Landscape, Tree Service & Lawn Care Steve O’Neal Columbus State Community College Ellen Gallucci Purcell Riepenhoff Landscape Ltd. STAFF Ken Fisher, Executive Director Karen Lykins, Accounting Keith Manbeck, Sales Roni Petersen, Membership & Certification Lydia Phillippi, Education Alana Settle, Marketing & Communications Tracie Zody, MGIX THE FINE PRINT The statements and opinions expressed herein are those of individual authors and do not necessarily represent the views of the association, directors or staff and do not constitute an endorsement of the products or featured services. Likewise, the appearance of advertisers, or their identification as members of the ONLA does not constitute an endorsement of the products or featured services.

45th Annual Landscape Awards Program Call for Entries

CONTENTS

3 Executive Director's Message 4 President's Perspective 7 Branches of Government 15 Service Provider Spotlight: CLC Labs 23 Safety Update: Young Workers 25 Plant Health Care Newsletter Excerpt 27 Diagnostic Walkabouts 34 In Memoriam 35 Member News: Barnes Nursery

FEATURE STORIES

10 16 28

Business Buzz Healing Gardens Retail Roundtable: Email Marketing

FRONT COVER Mercy West Hospital 2.5 acre rooftop garden.

ALSO IN THIS ISSUE 36 Classifieds • 37 Calendar of Events, Advertising Index

THE MIDWEST GREEN INDUSTRY EXPERIENCE

MGIX Exhibit booth reservations open to new exhibitors on May 22, 2017 Contact keith@onla.org or call 614.899.1195 to reserve your space JANUARY 15–17, 2018 • COLUMBUS, OHIO

• MGIX18.COM

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onla.org

What We Do Together Matters Ken Fisher, ONLA Executive Director

"What we do together matters." That was what occurred to me when I had the opportunity to join AmericanHort last June and began to understand the challenges and great opportunities that lie ahead for the people, businesses, associations, and institutions that make up the Green Industry. There is a change taking place and it is important that we embrace the change and influence the direction of our industry.

When the prospect presented itself to assist in the strategic direction and management oversight of ONLA, working with the Board of Directors and great operations team, I jumped at the opportunity to serve as Executive Director. The strength of state and regional nursery and landscape organizations is mission critical to the growth and success of our industry. Efficiently creating value for our member-customers and their businesses is a legacy of ONLA and we have an opportunity to expand and enhance that mission by working together.

There is strong alignment throughout the industry in many key areas experiencing change and opportunity.

Those include advocacy, events/conventions, professional development, generational transfer, research, scholarship, and industry outreach and support. By working together across the industry we can make greater progress and provide stronger services to our Ohio member companies.

onla.org

To serve our members, ONLA has to be effective and efficient with the resources entrusted to us. I have a business background—not an association background.

We will strive to run our business—ONLA—with the same or greater efficiency and customer focus you use to run your business. Where ONLA needs to operate independently, we will be the best we can be. Where there is an opportunity to work in collaboration with other state or industry organizations for the benefit of ONLA and the industry, we will team up. Our focus is on you, our customer.

What we do together matters. Your continued membership and participation in ONLA events will encourage others to join. Help us get the word out: the industry benefits from a growing ONLA membership.

In the coming months, I’ll provide more details on our strategies and activities around advocacy, MGIX, professional development, generational transfer, and other important issues affecting your business and our industry.

I appreciate your continued support of ONLA and I look forward to meeting and working with each of you.

Because “what we do together matters”.

Ken Fisher can be contacted at ken@onla.org

May/June 2017

3

President's Perspective Josh Posey, 2017 ONLA President

After a successful MGIX, we all received a nice little taste of spring in February, but the weather in the great Buckeye state is so unpredictable we all knew winter was not done yet.

During the warm weather in late February, ONLA had the fortunate pleasure of hosting Ohio Green Industry Advocacy Day. We had a great turnout that included members of the ONLA, OLA, NGLCO, OIA, OLCA, OPMA, OPARR, and OTF. In total, 80 people from across the state attended.

Advocacy Day, a chance to meet representatives and aids to discuss issues, ideas, and concerns, is so important for our industry. I had the pleasure of giving Senator Bob Hacket the ONLA Legislator of the Year award at Advocacy Day. Senator Hacket is a great ambassador to the green industry.

Many thanks to the ONLA staff and Belinda Jones for their hard work in hosting this event. I encourage you to make an effort to attend the next event in 2019. I am sure you will find it to be one of the most rewarding and informative days you will spend as a professional in the green industry.

I also encourage you to get involved with the various PAC events that ONLA hosts throughout the year. These events are easy ways to interact with legislators and get up to speed on how the process works and how you can contribute.

In March, Ken Fisher of AmericanHort accepted the role as our Executive Director, and since then, ONLA certainly has a “new way of looking at the day”. Ken and the ONLA staff have been working hard on putting together a strong vision for the future of the association. Highlights for 2018 include: continued advocacy work on the state and national level, education programming, a new plant care newsletter, the 45th annual Landscape Awards, diagnostic walkabouts,

4 The Buckeye

membership drives, the Ohio High School Landscape Olympics, and MGIX 2018. With Ken’s leadership and the hard work of the staff, we, as members, are so fortunate to have a team in place that is committed to the future of the green industry.

It’s time to submit projects for ONLA’s annual Landscape Awards program. Over the past several years, I have had the pleasure of attending our Landscape Awards reception on Sunday evening at MGIX. It is incredible to see the hard work that goes into the designs and maintenance projects that are submitted. I encourage you to submit your projects for consideration. See page 12 for more information.

Last November, ONLA hosted the first ever Ohio High School Landscape Olympics. It was a huge success and we are looking forward to this year’s event on November 2 and 3, 2017. I am encouraging all ONLA members to participate in this great event, whether it be through sponsorship, donations, or volunteering. We need the next generation of green industry workers to see that there is a great opportunity to have a rewarding future in this industry. And for those of us looking for young workers, there’s no better event to see the talent that is out there.

Contact ONLA to see how you can get involved.

In closing, for most of us, our season of selling, manufacturing, and hard work got off to a slow start. Finally it feels like spring and we are all back to business as usual. I wish all our members and green industry businesses a prosperous 2017!

Josh Posey can be contacted at josh@buckeyeresources.com

onla.org

Presented By

2017

Ohio High School Landscape Olympics Inspiring and Educating Future Green Industry Professionals About OHLO The Ohio High School Landscape Olympics tests students’ skills through hands-on, competitive events designed by industry professionals.

OHLO broadens the high school education experience and introduces students to the many opportunities offered by a career in the green industry.

What educators are saying:

“Excellent competition. My students left excited about landscaping and motivated to prepare to come back even stronger next year.”

“ONLA did a fantastic job organizing and facilitating this first time event! We look forward to next year. THANK YOU!!”

Your Involvement Makes a Difference Retaining quality employees is a priority for any business, and the Ohio Nursery & Landscape Association is dedicated to building a strong workforce for our industry.

Through the OHLO sponsorship program, businesses can have a direct impact when it matters—when young adults are exploring their career options. More so, your involvement guarantees that your business’ name and brand are top of mind with this future workforce.

In 2016, the event welcomed more than 150 students from 17 schools. Excitement is already building for the second annual event. Your support will make OHLO 2017 bigger and better.

Thursday, November 2 & Friday, November 3, 2017 OSU ATI Campus, Wooster, OH Thursday Night Kick-Off Party Students and sponsors enjoy pizza and games Competition briefings and introductions Career Exploration Fair Connecting companies and students Broadening perceptions of the industry and its career options 30+ companies participated in 2016 Fun Zone New for 2017!

Activities and education for students when they are not competing in Friday’s events Awards Ceremony Gold, Silver and Bronze medals for individuals Team trophies Competitive Events: Hardscape Installation • Compact Excavator Operation Landscape Maintenance • Landscape Plant Installation Irrigation • Truck and Trailer Operation • Sales Presentation​ Skid Steer Operation • Plant Identification Cost Estimation

Sponsorship connects you with the next generation of green industry professionals, builds brand awareness, and shows your company’s support of an important cause.

OHLO 2017 Sponsorship Form SPONSORSHIP DEADLINE IS SEPTEMBER 15, 2017 SPONSOR INFORMATION Company/Association Name: __________________________________________________________ (As you want it to appear in marketing materials) Contact Name: _____________________________________________________________________________ Company Address: __________________________________________________________________________ Company City: ________________________

State: ______________

Zip: _________________________

Contact Name Phone: __________________________ Contact Name Email: __________________________ Please Check Your Sponsorship Level OO OO OO OO OO

Gold ($5,000) Silver ($2,500) Bronze ($1,500) Opening Student Party ($7,500) (exclusive) Fun Zone ($1,500)

OO OO OO OO

Breakfast Sponsor ($1,000) Lunch Sponsor ($1,000) Refreshment/Hospitality Area ($1,000) Monetary Donation Sponsor ($500)

TOTAL AMOUNT $_______________ PAYMENT METHOD OO OO

Check Enclosed Credit Card Number: ________________________________ Exp. Date: _______ 3 Digit Code: _________

Please send completed form to: Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081.

Email: roni@onla.org Fax: 614.899.9489 Once we receive your completed sponsorship form, ONLA staff will contact you to discuss event arrangements, sponsorship benefits and recognition. Please send high resolution color and black-and-white logos (.EPS or vector preferred) to roni@onla.org

6  The Buckeye

onla.org

Branches of Government Belinda Jones, Capitol Consulting Group, Inc.

ONLA AND ALLIES FIGHT KASICH'S PROPOSED LANDSCAPE DESIGN TAX The Ohio House Finance Committee leadership is mulling over numerous and myriad requests for amendments to HB 49, the biennial operating budget. Among the amendments that we are following and supporting is an amendment that resulted from Green Industry Advocacy Day (GIAD).

In his constituent meeting with his State Representative Kristina Roegner (R; Hudson), GIAD attendees and Ohio Landscape Association members Domenic Lauria, Cathy Serafin, RLA, ASLA, and Bryan Taynor explained our industry opposition to the landscape design tax. As a result, Rep. Roegner graciously drafted and offered an amendment that would delete the landscape design tax.

Additionally, ONLA Executive Director Ken Fisher offered written testimony to the House Ways and Means Committee (the committee that served as a "subcommittee" for the tax issues as contained in HB 49) in which he explained that the proposed landscape design tax is not in the best interest of Ohio's green industry and/or Ohioans who want a welldesigned landscape.

Fisher referenced the following factors in his letter of opposition: • •

• • •

Landscape design is a concept that may never come to fruition The anticipated revenue from this tax will be minimal and is not justified by the burden the tax would place on landscape designers, most of whom are small businesses Many landscape contractors and design/build companies do not charge separately for design work Landscapers treat and charge for design work differently (lack of uniform application of the tax) Landscape design is not a luxury, it is vital, and it

onla.org

•

prevents those wishing to change their landscapes from making costly mistakes. Building a landscape project without a design is like building a house without a blueprint.

The tax may discourage companies from charging for design work which is ill-advised. Design is essential to the long-term success of landscape installation projects, along with our environment and quality of life.

Meanwhile, ONLA, OLA, and others called, emailed and wrote letters to House leadership and members of the House Finance Committee urging support of the Roegner amendment.

At deadline for this article, we do not have an outcome to report. We have heard that the House MAY eliminate the Kasich-proposed service tax expansions but we do not have confirmation.

In terms of process, the timeline is as follows: • • • • •

The second round of amendments is due in the House on April 27 House will likely vote the bill out of committee and out of the full House the first week in May The Senate will hold hearings on the bill and vote it out of the full Senate the last week in May A conference committee composed of three House and three Senate members will hold testimony and reconcile the two versions of the bill In or near the last week in June, the conference committee will send the revised bill back to both Chambers and to the Gov for his signature (which is required by June 30)

While we do not yet have a final outcome, one thing is for certain: Green Industry Advocacy Day is important and you make a difference!

May/June 2017

7

TRANSPORTATION BUDGET GIVES COUNTIES THE AUTHORITY TO RAISE LICENSE PLATE FEES The Ohio General Assembly recently passed the "transportation budget", HB 26. The $7.8 billion budget establishes a few new fees that may be of interest to you.

Although democrats advocated for increasing the gas tax, that was not up for debate. Thus, the budget does not take steps to address long-term funding shortfalls for state and local transportation projects. Ohio's twenty-eight cent gas tax has not been increased in over a decade as lawmakers are generally loathe to increase taxes. Meanwhile, the list of long overdue road and bridge projects is substantive. The current gas tax is not able to keep up with aging infrastructure demands as cars become more fuel-efficient and vehicles powered by electricity or natural gas are becoming more prevalent.

Rather than increase the gas tax at this juncture, Ohio Senate President Larry Obhof, R-Medina, has asked his Ways and Means Committee chairman to start hearings on alternatives to the gas tax for raising revenue to fix roads and bridges.

As an interim step for local governments, while the bill was in the Senate, HB 26 was amended to allow counties to charge an additional $5 vehicle registration fee above the $20 currently allowed by state law, subject to a referendum. If a county imposes the fee increase, funds must be used to fix roads and bridges. Senator Gayle Manning (R; North Ridgeville) tried to get this to be a provision that has to be approved by the voters of each county, but that idea was shot down. The bill also allows the Bureau of Motor Vehicles to raise the deputy registrar service fee from $3.25 to $5.25.

In sum, HB 26 postpones the infrastructure discussion and moves the license plate fee discussion to the county commissioner level. Thus, member companies with multiple vehicles will need to try to voice concerns at the local level. ONLA member companies with fleets are urged to stay in touch with your county commission so that you are not caught off-guard with a license plate fee increase. B Belinda Jones can be contacted at bjones@capitol-consulting.net

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Certification is an important tool for all landscape companies and individuals in the landscape field. That’s why the Landscape Industry Certified Technician program deserves your attention. A Landscape Industry Certified Technician is a proven landscape professional who has been certified through an internationally supported testing program that is administered by the National Association of Landscape Professionals (NALP) and licensed to Ohio – a partnership of The Ohio State ATI, Ohio Landscape Association and Ohio Nursery and Landscape Association.

chnician Certified Te y tr s u d In scape 2017 Land Test Dates test @ 9 am test @ 2:30 17 written July 19, 20 ooster) State ATI, W pm (Ohio /19/17 05 e: lin n Dead Applicatio test 17 Written July 20, 20 ooster) W TI, A e at (Ohio St 05/19/17 n Deadline: Applicatio

written Oct. 3, 2017 ster) e ATI, Woo at St (Ohio /12/17 09 e: lin d n Dea Applicatio test @ 9 am 17 written Oct. 10, 20 hts) dview Heig (OLA, Broa 09/12/17 e: lin d ea nD Applicatio

on test 17 HandsJuly 20, 20 oster) o W , te ATI (Ohio Sta e: 05/19/17 lin d a e D pplication

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By earning your Landscape Industry Certified Technician certification, you send a message to clients and employees that you meet, or exceed the industry standard.

For additional Information about testing, registration, or to obtain study materials, please visit LandscapeCertifiedOhio.org, or call the Ohio State ATI at 330.287.7511, or 330.287.0100.

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Ohio Partners:

STAND OUT! onla.org

May/June 2017

9

BUSINESS BUZZ

BY MARTY GRUNDER

An ONLA Landscape Award-winning project by Grunder Landscaping Co.

It’s true that sometimes the problem is your team’s own making. You may have a team member who just wasn’t a good hire. But it’s also true that underperforming teams can be the failure of the owner and not the team. There is simply no way your team can achieve your mission if you haven’t clearly articulated what your mission is and if you haven’t communicated to each member of your team what his or her role is in achieving that mission.

In other words, sometimes it’s not them, it’s you. That’s why we follow three key steps at Grunder Landscaping to ensure we’re all on the same path to success: 1. COMMUNICATE YOUR MISSION We’ve established a mission everyone can understand. We keep it clear, simple, and inspiring, and you should, too.

What’s the mission of every Major League baseball team this year, from the Chicago Cubs and Cleveland Indians, to even my own perennially disappointing Cincinnati Reds?

Regardless of how they finished last year or their prospects this year, these teams are all striving to win the World Series. Their mission is clear, it’s simple to understand, and it’s inspiring. What’s your World Series? At Grunder Landscaping, ours is to “enhance the beauty and value of every client’s property while exceeding expectations every step of the way.” That’s our mission, against which we measure everything we do.

Everyone on my team, including production, maintenance, sales and accounting, knows our mission and understands their role in it.

10 The Buckeye

We reinforce our mission with signs throughout our campus, regular discussions on how we’re achieving our goals, and frequent check-ins with our team members to make sure they continue to have the motivation and resources they need.

2. IMPLEMENT SYSTEMS We ensure we have systems in place to fulfill our mission.

Systems are an integral part of any successful business no matter your size. Both Mariani Landscape in Chicago, the largest privately held landscaping company in the United States, and Monrovia, which grows more than 22 million plants annually, will tell you that it is systems that have enabled them to continue to grow and improve profitability.

Systems will do the same for you, if you develop and implement them.

Systems establish routines for your teams, and routines boost profits. By following the same logical steps every time you perform a task, you eliminate waste, confusion, and frustration. At Grunder Landscaping, we have systems for everything we do, from the macro to micro level, from designing and building our largest landscape projects to operating our stamp machine. When something doesn’t go as well as we want it to, we’re quick to examine the system that would help us do it better the next time.

Here is a system we developed for following up with our clients. It has four steps, and we follow it every time: Step 1. When the team leader has completed the job, he or onla.org

she walks around the site with the client and makes sure the client is happy with the work we’ve done. This step serves two purposes: it pleases our clients enormously, and it enables us to make any necessary corrections on the spot, eliminating call-backs and wasted time.

Step 2. Following the job’s completion, the salesperson who sold the job follows up again with the client to ensure we’ve exceeded their expectations.

Step 3. We mail the client a survey, soliciting their feedback and input, and enclose a personal letter from me, the company president.

Step 4. We follow up again with a phone call from either me or one of my assistants, depending on the size of the job.

This system has enabled us to consistently deliver a level of service that our clients tell us is unmatched in the Dayton area. It enables us to ensure no clients or jobs fall through the cracks. And it enables each member of our team to understand what his or her role is in achieving success. It is human nature to want to be a part of a stand-out team, and when your team is winning no one wants to let another member down by failing to do their part.

3. LISTEN

Sometimes it really is that simple, folks. If you’re dissatisfied with your team’s performance or feel like they just don’t care about the job they’re doing, ask them how they think their work is going. Listen to what they have to say about the challenges and obstacles they face and work out a plan to conquer them together. Maybe they don’t have the tools they need, or maybe one of your systems needs to be updated or improved. Maybe they don’t feel challenged and actually want more responsibility, not less. The point is you were convinced of their aptitude and attitude when you hired them; if they’re not living up to your expectations now, find out why. You’ll never know what they think if you don’t ask.

My company’s not perfect by any means and business is, as you know, always full of surprises. But I know for sure that if we stay true to our mission, follow our systems, and listen to each other, we’ll keep getting better. And that’s a plan even the Reds could win on. B - Marty Grunder Grunder Landscaping Co. marty.grunder@grunderlandscaping.com

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11

45TH ANNUAL LANDSCAPE AWARDS

CALL FOR ENTRIES RESIDENTIAL AND COMMERCIAL INSTALLATIONS May include any or all of the following features: plantings, hardscapes, structures, water features and lighting.

Category 1: Residential Installation Under $15,000 Residential design/build projects valued at $15,000 or under may be entered, with 8–20 project photos and a written description. No plan is required.

Category 2: Residential Installation $15,001 to $50,000 Residential design/build projects valued $15,001 up to $50,000 may be entered, with 8–20 project photos and a written description. No plan is required.

Category 3: Residential Installation $50,001 & Over Residential design/build projects valued at $50,001 or greater may be entered, with 8–20 project photos and a written description. No plan is required.

Category 4: Commercial Installation Under $75,000 Commercial design/build projects valued at $75,000 and under may be entered, with 8–20 project photos and a written description. No plan is required.

Category 5: Commercial Installation Over $75,000 Commercial design/build projects valued over $75,000 may be entered, with 8–20 project photos and a written description. No plan is required.

LANDSCAPE MANAGEMENT & MAINTENANCE Category 6: Residential Landscape Management Category 7: Commercial Landscape Management Must include one project where the plantings under consideration have been cared for by the entrant for a period of 12 months or more. No plans are necessary in this category, however, images showing seasonal progression and maintenance details are highly recommended. 8–20 project photos with written descriptions required. Indicate whether your maintenance project includes lawn care on your written description.

Category 8: Use of Seasonal Color, Container Gardens, or Perennial Gardens Seasonal color entries must include images depicting a progression of seasonal color on a single client’s project. Seasonal color or container garden entries could include window boxes, patio planters, street planters, etc. and may include the use of annuals, perennials, bulbs, etc.

Perennial garden entries must feature the predominant use of perennials and/or grasses, with 8–20 projects photos and a written description.

Plans or plant lists are not required.

Category 9: Student Project Students, individually or as a team, are encouraged to submit creative designs while being mindful of the practical considerations of site opportunities and constraints, program requirements, local government rules, and environmental issues. Students are not restricted by a design and construction budget.

Entrants should submit a landscape plan, maximum size 24”x36”, for a garden or residence. All plants and hardscape elements must be clearly labeled. The plan should be drawn to scale and include a graphic scale and north arrow. Additional supporting drawings such as elevations, details and perspective sketches may also be included. No student names or the name of any school should appear on the plan. Print or high resolution digital images of plans may be submitted.

All entrants must be ONLA student members. A list of all team members must be submitted with the entry form, along with copies of each team member’s student identification card.

Category 10: Theme Gardens or Retail Displays of Horticultural Products or Services Projects may include permanent or temporary installations or product/ merchandise displays, such as: displays at garden centers or in landscapes; landscape or garden center company headquarters; garden show, mall, trade show, or state/county fair displays; knot gardens; butterfly gardens; rock gardens; dwarf conifer gardens; etc. No plan is required. Submit 8–20 project photos and a written description that states the intended theme.

PROGRAM RULES Eligibility Requirements The awards program is open to ONLA members and non-members.

Ohio-based ONLA members may submit projects completed within or outside of Ohio. ONLA members based outside of Ohio and all nonmember companies may only enter projects completed in Ohio.

Projects are eligible up to five years after installation. Entrants must have executed or designed the major portion of the submitted project (excluding management categories). Any project may be re-entered in the same category, unless that project received a previous ONLA Grand Award. Previous Grand projects may be re-entered in a different category.

Copyrights and Client Permission The entrant assumes the responsibility for copyrights, photographic fees and client permission for further use of images by ONLA for public relations purposes. ONLA is not responsible for the pictures selected or any edited copy used from the press package sent to the media. Entries become the property of the ONLA and may be used for publication or for any other purpose the association deems appropriate.

Digital Photography Each image should be named. Describe each image in your written description. Company name must not appear on any images. All photos must be submitted as HIGH RESOLUTION JPEG (.jpeg) files. A separate thumb drive of images must be submitted for each project. Photos cannot be edited in any way, except to blur/mask a logo or company identifier or to correct color brightness/contrast/balance. Entrants can submit up to 20 photos, in the order that the judges will view them. At least three of the photos must be HIGH RESOLUTION and HIGH QUALITY.

for purchase.Winning projects are featured in a designated “Landscape Awards Program” display area at MGIX. ONLA publishes information on winning projects on its website, onla.org and social media channels, and submits projects to regional media outlets.

Judging & Awards Two types of awards may be granted in each category, when warranted.

All awards are granted based on a 100-point system. Points are awarded by a panel of judges for each entry in a category. Awards may not be granted in a category if no entry is awarded an appropriate score.

All entries scoring a minimum of 70 points receive Merit Awards. One Grand Award will be granted in each category to the project that has the highest score above 85 points. A single Judges’ Choice: Project of the Year Award is granted to one Merit or Grand Award-winning entry at the discretion of the judges.

A jury of distinguished professionals in the fields of landscape architecture, education and horticulture evaluate entries. The judges determine the quality of materials (both plant and construction), design, completeness of installation, workmanship, and horticultural correctness in the landscape installation using only the images and descriptions submitted with each entry.

Judges view the project images in sequence as directed by the entrant.

Read the Judges’ Criteria Forms (available from the ONLA office) for details on a specific category. All entrants receive copies of judges’ critiques. Each project is judged individually against the industry standard, not against other submitted projects.

THANK YOU TO THIS YEAR’S SPONSORS

Entry Fee Each entry must be accompanied by a $75.00 fee (non-members, $150.00). Student entries are free.

R E S O U R C E S

Recognition Winning recipients will be honored and recognized in conjunction with MGIX in Columbus, OH on Sunday, January 14, 2018. A complimentary commemorative plaque is provided; additional plaques are available

I N C .

TO ENTER Online Entry Form: www.onla.org/landscapeawards Email: Send completed application and photos to info@onla.org Mail: Complete this form and send a flash drive of photos to ONLA, 72 Dorchester Sq., Westerville, OH 43081 Deadline: Friday, September 22, 2017.

Use a separate entry form for each entry. This form must be completely filled out and accompanied by a written description of all photos for the submitted project to be judged.

Contact Name:___________________________________________________________________________ Company Name:_________________________________________________________________________ Address:_____________________________________City:_________________State:_____ Zip:_________ Phone: (

) _____________________ Email: _____________________________________________

Category Number:_________ Category Name:_________________________________________________ Project Name:_________________________________________________________________________ Landscape Architect Firm (if different from entrant): _____________________________________________ Total Amount for Contracted Work: $___________________

Year of Installation: _________________

The entrant assumes the responsibility for copyrights, photographic fees and client permission for further use of images by ONLA for public relations purposes. ONLA is not responsible for the pictures selected or any edited copy used from the press package sent to media. Entries become the property of ONLA and may be used for publication or for any other purpose the association deems appropriate. I verify that all information contained on this entry form is accurate. I further verify that no alterations of any kind have been made to the images I’ve submitted for this entry.

Signature: ___________________________________________

Number of Entries:­­­­­­­­­­­­­_____ x $75.00 (ONLA Members)

CHECKLIST

Number of Entries:_____ x $150.00 (Non-Members)

• • • • •

Number of Student Entries: ­­­­­­­­­­­­­_____ x FREE Total Enclosed: $_____________

Completed entry form Entry fee 8–20 high resolution photos in JPEG format No company names or logos appear in photos Written project description (use suggested template)

Check Enclosed. (Check #____________) ___ VISA

___ MasterCard

Card Number:_____________________________________ Exp. Date:________ 3-Digit Code:________ Signature:_______________________________________

DEADLINE: FRIDAY, SEPTEMBER 22, 2017 QUESTIONS? Email info@onla.org or call 614.899.1195

SERVICE PROVIDER SPOTLIGHT

CLC LABS An interview with Dr. Chuck Darrah, Owner of CLC Labs and Green Industry Consultant.

CAN YOU TELL US A LITTLE ABOUT YOUR COMPANY? CLC LABS has a long history of providing soil testing services to the turf and ornamentals industry. Founded in 1976 by the former ChemLawn Corp., CLC LABS provided soil testing support to the company’s rapidly growing lawn care and tree/ shrub care businesses. In 1983, CLC LABS was taken private by a former ChemLawn executive and in that year began providing soil testing to support the golf course business of the former LESCO, Inc. I joined CLC LABS in 1990 with a vision to become the premier laboratory serving all segments of the Green Industry. My plan was to leverage my education and experiences as an Assistant Professor of Agronomy and Extension Turf Specialist at the University of Maryland and as a Senior Research Scientist and Director of Technical Services for Chemlawn Corp.

Today, with 12 laboratory, office and scientific staff members, we process nearly 50,000 soil and soil-less media samples and produce more than 1,000 irrigation water and plant tissue nutrient test and recommendation reports.

WHAT KIND OF SERVICES DO YOU OFFER? CLC LABS provides soil testing services to nearly every segment of the Green Industry for U.S. and international clients. For example, we have a large presence in Japan and other Asian countries for our golf turf soil testing and our landscape soil testing services are offered at over 500 professional landscape supply outlets across the U.S. and Canada. CLC LABS provides soil-less media testing to greenhouse and container growers as well as to soil-less media suppliers. CLC LABS also provides irrigation water testing services and plant tissue nutrient testing services.

In addition, we provide the full suite of testing services for onla.org

compost producers needing to meet the Ohio EPA Compost Quality Standards. We are the go-to laboratory for landscape design-build firms when specialty soils with extensive testing requirements are specified for commercial landscapes.

As the Director of Technical Services for ChemLawn, I had the opportunity to work with several specialty laboratories, testing for many unique situations. As a result, CLC LABS can handle just about any testing needs for our Green Industry clients by having the correct tests performed by the most qualified laboratories in the country and then helping our client understand the results to solve their particular problem.

WHAT SETS YOU APART FROM SIMILAR BUSINESSES? Most laboratories provide great analytical results. However, unless specific action steps are provided by the laboratory, the client is often left in the dark not knowing what the test results mean. As we want our clients to understand, CLC LABS provides the most useable test results and recommendations compared to other laboratories. And, those results and recommendations are the most useful in solving our customer’s problems.

WHAT DO YOU OFFER TO ONLA MEMBERS? CLC LABS has been an ONLA member services company since 1993. That was the year our unique problem solving capabilities were discovered by a Board member to help him grow his picture-perfect trees. CLC LABS provides a 10% discount on most testing services for soils, soil-less media, irrigation water, plant tissue nutrient testing, compost testing, etc. As a member service, we provide free consultation on the test results.

Contact Chuck at CLCLabs@aol.com or call 614.888.1663

May/June 2017

15

HEALING LANDSCAPE DESIGN

GARDENS

By Rose Seeger, LEED AP, GRP, ARCSA AP

18  The Buckeye

onla.org

Did you ever wonder why we seek the refuge of the outdoors when we're stressed? Sometimes we just want to take a walk— maybe that's where the term “walk it off " came from. One of our best ways to relieve anxiety and stress is to connect with nature. Whether we prefer a park, a beach, or even just a walk through our neighborhood, it’s amazing how just a few minutes in a quiet place or under a tree canopy can relieve our stress.

My drive in building rooftop gardens has always been to bring nature back into the urban environment. It wasn’t until I worked with so many schools and hospitals that I realized, while my work was improving the local ecosystem, I should also be focused on what I am doing to improve the human system. I can put the two together now.

Healthcare facilities have been convinced with evidence-based studies that nature does heal, so they are more open to incorporate gardens and horticulture therapy into their business practices. Happier patients and staff are good for business.

But as landscape professionals who take on these projects, we must take this task very serious. I used to think that all gardens were therapeutic, now I know that's not true.

Gardens should be built with the target audience in mind. Take, for example, adults versus children. Adults like a quiet space where they can sit and be alone or with someone special. Children have no interest in sitting on a bench and being quiet. They don’t care about a beautiful wave of color. They want to find things, be challenged, and learn something new. Older adults need to feel safe. They may not be able to walk very far to get to a bench, so they have to be able to see their destination or they won’t venture out. Cancer patients can be very sensitive to smells and sunlight. So, you can see with just these few examples how you should do your homework, understand who is going to use the garden and build it to suit them.

Everyone loves a beautiful landscape, but building one that will help heal a person? That is the ultimate.

Rose Seeger is the owner of Green City Resources, a landscape design company specializing in the design, installation and maintenance of stormwater management systems, bioretention, vegetated roofing, therapeutic gardens, rainwater harvesting and native landscaping. Rose teaches Stormwater Management in Sustainable Horticulture and is a Certified Healing Garden Designer. She can be reached at gogreen@fuse.net.

On page 16: Mercy West Hospital 2.5 acre rooftop garden provides a view for 250 patients and staff.

Left, top: Planting beds at Rothenberg Preparatory Academy Rooftop Garden Left, bottom: Childrens Transition Care Garden

onla.org

THE HEALING POWER OF PLANTS In 1984, in what has become one of the most cited studies in the healing power of gardens, Roger Ulrich found that patients recovering from gallbladder surgery healed faster and had fewer postsurgery complications when their beside windows had views of trees rather than city buildings.

THE EAB EFFECT From 1990–2007, the emerald ash borer's destruction of ash trees was associated with an additional 6,113 deaths related to illness of the lower respiratory system, and 15,080 cardiovascular-related death, across 15 states.

IN THE OFFICE Office plants reduce employee sick time by 14% and improve work productivity and speed.

PARK TRAILS > CITY SIDEWALKS A 90-min walk through a natural environment, but not an urban environment, lowers levels of rumination and reduces neural activity in an area of the brain linked to risk for mental illness.

$3.8 BILLION The value the U.S. Forest Service puts on the air pollution annually removed by urban trees.

Science, 1984; National Initiative for Consumer Horticulture; American Journal of Preventative Medicine, 2013; Proceedings of the National Academy of Sciences of the United States of America, 2015; USDA Forestry May/June 2017

19

THE MIDWEST GREEN INDUSTRY EXPERIENCE

MGIX NOW ACCEPTING SESSION PROPOSALS The Ohio Nursery and Landscape Association (ONLA) is looking for dynamic, experienced speakers to present education sessions at the Midwest Green Industry Experience, January 15–17, 2018 in Columbus, OH. About MGIX MGIX welcomes 5,000 attendees and 300 exhibitors for three days of education, exhibits and special events. ONLA strives to offer a comprehensive education program that can be customized by each attendee to fit their needs.

MGIX’s diverse audience represents every segment of the green industry, including: • Landscape Architects • Landscape designers and contractors • Arborists Training Manual Order Form • Nursery and Greenhouse Growers • Retail Garden Center owners • Turf specialists • Pest management specialists Attendees range from entry level employees to small business entrepreneurs and CEOs. Who Should Apply Speakers should be experienced and engaging and offer a fresh take on the typical conference session. A passion for the green industry is a plus, but valuable insights from other industries are welcome.

Presentation formats may include lectures, panel discussions, case studies, workshops or hands-on sessions. Information should be original and tailored to the audience. Content driven by current and emerging trends or new research is encouraged. Each session will be 1 hour long.

Submission Requirements Download a proposal form at mgix18.com/session-proposals. The form must be completed in its entirety to be considered.

Deadline to apply is June 1, 2017.

Questions? Contact Lydia Phillippi at lydia@onla.org or call 614.899.1195

20 The Buckeye

onla.org

OHIO CERTIFIED NURSERY TECHNICIANS These individuals have gained their certifications since August 31, 2016.

GARDEN CENTER Brian Behler Spring Grove Cemetery Brittany Boggs Meadow View Growers, Inc. David Brigner Franklin Park Conservatory Lyndsey Davisson Denny McKeown, Inc. Roy Dria Jackson High School Edmond Featherstone Davis & Featherstone Patrick Leitch M. J. Design Associates, Inc. Carol Quillin Petitti Garden Centers Melanie Sonntag Dayton Nurseries, Inc. Dalton Yates Grunder Landscaping Co. GROWER Robert Allen III Willoway Nurseries, Inc. Bob Barco Willoway Nurseries, Inc. Tony Besser Premier Plant Solutions Nicholle Dixon Premier Plant Solutions Roy Dria Jackson High School onla.org

Jack Johnston Premier Plant Solutions

Michael D. Davie HRH Landscape Ltd

Robin Knaup Premier Plant Solutions

Daniel Duff Grunder Landscaping Co.

Joe Luthman Premier Plant Solutions

Ada Facemyer Facemyer Landscaping, LLC

Matthew Miller Willoway Nurseries, Inc.

Edmond Featherstone Davis & Featherstone

Jared Morfchak Premier Plant Solutions

Collin Foltz M. J. Design Associates, Inc.

Miranda Pauken North Branch Nursery, Inc.

Loren Foster Garden Design Joe Daubel, LLC

Jean Reynolds Willoway Nurseries, Inc.

Win Fox Franklin Park Conservatory

Andrew Schmitt Premier Plant Solutions

James R. Hansel Great Oaks Career Campuses

Ron Schultz Willoway Nurseries Distribution

Jarod Harvel Your Personal Gardener

Stephen Seese Willoway Nurseries, Inc.

Ben Heilgeist Grunder Landscaping Co.

Paul Edward Spencer II Wood Landscape Services, Ltd.

Abigail Hiener Greenleaf Landscapes, Inc.

Matthew Steinkopf Willoway Nurseries, Inc.

Neil Hoh Grunder Landscaping Co.

Leila M. Wickerham The Siebenthaler Co.

Charles Karnuth Wood Landscape Services, Ltd.

Grace Zubko Premier Plant Solutions

Andrew Kuether M. J. Design Associates, Inc.

LANDSCAPE & CORE

Greg Lawrence Wilson's Garden Center

Mark Atchison Five Seasons Landscape Management, Inc.

Jessica Leidecker Five Seasons Landscape Management, Inc.

Michael Coyle M. J. Design Associates, Inc. May/June 2017 

21

Simon Marion Garden Design Joe Daubel, LLC

Jack Vandenberg Vandenberg Landscaping

Natalie E. Geuy Smith's Gardens, Inc.

Bryan Miller Hyde Park Golf & Country Club

Bevan Wanless Garden Design Joe Daubel, LLC

Lori Hixson GreenTree Garden Design & Consulting

Rachel Moore Franklin Park Conservatory

Joseph B. Wenker Spring Grove Cemetery

Emily Marshall Spring Grove Cemetery

Crystal Morter-Harrell Ryan's Landscaping

Logan White Personal Touch Landscaping & Consultations, Inc.

Scott McCleary Jr. Dolan Bros. Landscaping & Lawncare LLC

Christina Williams SiteOne Landscape Supply

Douglas Edward Neal Neals Lawn & Landscaping

Emil Ruth Locke's GoGreen Landscaping and Garden Center

Dalton Yates Grunder Landscaping Co.

Larry Ohrn Thomson's Landscaping

James Sullivan Spring Grove Cemetery

MASTER

Daniel Sams Sam's Landscaping

Jonathan Tubaugh GreenScapes Landscape Co.

Mark Duncan Duncan Landscaping

Dalton Westerbeck Spring Grove Cemetery

Corri Puhr Grunder Landscaping Co.

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22 The Buckeye

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SAFETY REVIEW KEEPING YOUNG WORKERS SAFE Are you employing young workers for the summer season? Consider reviewing your safety training program.

Young workers can be an asset to your team during the busy season but require adequate safety training. While you may assume that your company's safety practices are common knowledge, for some of your younger employees, their seasonal work with your company may be their first time working in potentially dangerous environments.

In addition to training your employees, check in with your supervisors and crew leaders to makes sure they are upholding your saftey protocols. Team leaders have the greatest opportunity to protect young workers and influence their work habits.

Remember to provide temporary workers with the same level of training as you would for a permanent employee. Staffing agencies and host employers share control over temporary workers, and are jointly responsible for the safety of those employees. If employing youth under age 18, federal and state child labor laws dictate the types of jobs, hours worked and equipment used.

The Occupation Safety and Health Administration (OSHA) provides tips on training younger employees. Review these tips on the following page, and visit OSHA.gov for more information about work safety programs.

ONLA Members: Need assistance with your company safety program? American Safety & Health Management Consultants, Inc. is an ONLA Member Service Provider. Turn to page 34 to learn more. onla.org

May/June 2017 

23

Employer Responsibilities For Young Workers •

Understand and comply with the relevant federal and state child labor laws. For example, these laws prohibit youth from working certain hours and from performing dangerous/hazardous work.

•

Ensure that young workers receive training to recognize hazards and are competent in safe work practices. Training should be in a language and vocabulary that workers can understand and should include prevention of fires, accidents and violent situations and what to do if injured.

•

Implement a mentoring or buddy system for new young workers. Have an adult or experienced young worker answer questions and help the new young worker learn the ropes of a new job.

•

Encourage young workers to ask questions about tasks or procedures that are unclear or not understood. Tell them whom to ask.

•

Remember that young workers are not just "little adults."

You must be mindful of the unique aspects of communicating with young workers.

•

Ensure that equipment operated by young workers is both legal and safe for them to use. Employers should label equipment that young workers are not allowed to operate.

•

Tell young workers what to do if they get hurt on the job.

Employer Responsibilities For All Workers •

Provide a workplace free from serious recognized hazards and follow all OSHA safety and health standards.

•

Find and correct safety and health hazards.

•

Inform employees about hazards in the workplace and train them about applicable OSHA standards in a language they understand.

•

Provide safety training on workplace hazards.

•

Provide the required personal protective equipment (PPE) and pay for most types of required PPE. 24 The Buckeye

onla.org

PLANT HEALTH CARE

NEWSLETTER

An excerpt from the Plant Health Care Newsletter, a bi-weekly e-newsletter written by Jason Douglas and Jim Dunkerley.

Calico Scales, They Be A Drippin’ I was out for a walk the other day and happened to look up at a Bradford pear tree and noticed hundreds of tiny droplets all over the branches. As I looked closer, I saw that the tree was loaded with hundreds of Calico Scale females, all of them with tiny drops of honeydew on their shells. This means that the eggs are developing. Egg hatch occurs at 748 growing degree-days or when Washington hawthorns bloom. This pest can be very damaging. Leaf stunting or premature loss can occur as well as branch death and even whole plant mortality. Usually, the plant is weakened to the point that other pests invade and kill it.

The pest was introduced to the U.S. in the San Francisco Bay area in the early 1900s. It has since spread throughout the west coast and traveled east as far as Long Island. The female scales are easily identified in the spring by the presence of white bands on the shell with a black background. Later, the shell fades to a mottled gray. This pest is somewhat unique in that it is not well controlled by oil sprays. Consequently, treatment options focus on larvae crawler control. Foliar applications of pyrethroids, acephate, and carbaryl work well if timed properly. Wait until the larvae are actually out before applying. There is some evidence that pyrethroids applied in late March or early April may kill some of the overwintering nymph females. I am skeptical of this report since my experience has shown a better result by targeting the larvae. Soilapplied systemics such as Imidacloprid and Dinotefuron are also very effective against this pest. These chemicals can be applied well in advance of larval appearance. Two or three years of successful controls may clean the pest up. This pest can migrate in by birds, squirrels or anything airborne.

Greenhouse Crud Mealybugs can be a major problem on long-term greenhouse plants and generally spread from infested plants that were brought into the greenhouse or those that overwintered there. These piercing, sucking insects are closely related to scales and can produce large amounts of sticky honeydew which can become coated with nasty looking black, sooty mold. These soft-bodied insects are whitish in appearance

and oftentimes have waxy filaments coming off their bodies. I think many of them look like tiny ancient trilobites.

Some of the more commonly seen species include citrus, long tailed, and obscure mealybugs. Identifying down to the species level may not be necessary, but monitoring the pest’s lifecycle will aid in proper control. Just like our scale insects, mobile nymphs, called crawlers, hatch from eggs under the female’s body and search for a suitable hiding and feeding site such as leaf undersides, petioles, and younger stems.

Nymphs mature over a period of about six to nine weeks, possible faster under warmer greenhouse conditions and higher nitrogen fertilizations. This is a far longer maturation period compared to other indoor pests such as whiteflies. Females cause most plant damage; Males are generally smaller and become winged insects that lack functional mouthparts.

Unlike scales, females usually retain their legs and mobility and are capable of moving short distances from plant to plant throughout their lifespan. Multiple generations and life stages are usually found at any given time. Symptoms include yellowing, wilting, and stunted growth.

Mealybug control requires patience, vigilance, and repetition. Since these insects have a waxy and hydrophobic outer layer, most sprayed insecticides can be repelled and therefore ineffective on later instars and adults. Crawlers, and perhaps later life stages, are susceptible to most available products, including soaps and oils, but getting thorough coverage is essential. Insect growth regulators are highly effective when applied to the crawler stage and early instars. However, according to a study by Kansas State, those containing the active ingredient azadirachtin were largely ineffective. Product rotation and maintaining a tight spray schedule is an imperative protocol when attempting to control newly emerged crawlers before they form their waxy protective coat. Foliar and soil applied systemic are a preferred strategic control measure and Flagship (thiamethoxam) has performed better than some other neonicotinoids in some trials. Keep in mind that multiple insecticide applications, especially the neonics, will likely lead to a spike in plant-feeding mite populations.

Rotating products that control mites, as well as insects, can help decrease incidences of mite outbreaks.

Subscribe today! Visit onla.org or call 614.899.1195 $32 ONLA Members, $40 Non-Members for 16 issues.

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DIAGNOSTIC

WALKABOUTS

2017 SCHEDULE

ABOUT THE SERIES

Franklin Park Conservatory Columbus, OH June 15, 7:30–9:30am

Toledo Botanical Garden Toledo, OH August 17, 7:30–9:30am

Rockefeller Park Greenhouse Cleveland, OH July 6, 7:30–9:30am

BGSU Firelands Huron, OH September 7, 7:30–9:30am

Stan Hywet Hall & Gardens Akron, OH August 3, 7:30–9:30am

Sunset Memorial Park North Olmsted, OH September 21, 7:30–9:30am

Tim Malinich, Horticulture Educator with Ohio State University Extension, and other horticulturalists lead in-depth discussions of the art and science of scouting, diagnostics and control of landscape pests.

Presented each spring and summer, the Diagnostic Walkabout series features six, early morning walking tours at locations throughout the state. Discussions are tailored to the audience, weather and time of year, and characteristics of the location—no two walkabouts are ever the same.

CREDITS AVAILABLE 1 CEU

.5 (Core), 1 (6A), .5 (8)

HSW

2 CEU

2 CEU

2 HR.

This interactive, hands-on, in-the-moment experience provides a unique alternative to traditional classes or passive reading. Attendees are invited to partake in in-depth discussions, ask questions, and take pictures for future reference. It’s an informal and comfortable learning experience.

HOW TO REGISTER Fee is $45.00 for ONLA members and $65 for non-members Registration deadline is one week before the event. Register online at www.onla.org/walkabouts or call 614.899.1195

onla.org

May/June 2017

27

RETAIL ROUNDTABLE EMAIL MARKETING

By Ron Wilson, Natorp's Nursery Outlet

It's time for another round of ‘"Let’s Ask the Retailers!" You know the rules; we ask the questions and our retailing aficionados provide their thought provoking, brain stimulating answers, sure to be changing your retailing ways. Aficionados, are you ready? Then grab your buzzers and let’s play!

Q.

E-mail Marketing—friend or foe? Do you use emails to stay in touch with your customers? If so, tell us how your retail store uses email including overall strategy, frequency, format, tracking, and managing your contact lists.

If you don’t use emails, why not?

Noelle Clark Akin, Petitti Garden Centers “Email is definitely our friend. It’s our best communication tool to date, but social media is increasing exponentially!

We send 5–6 emails per week. Four are promotional or sale-based and one or two are information or educational.

Graphically, our emails are 3,000–6,000 pixels in height, usually following this format: subject, secondary subject, image, paragraph, link to website, and repeat. Our Marketing/ Communications departments write them. I write the educational, informational e-blasts & Marketing takes care of the promotional pieces. Emails are tracked to see how many are opened each time. We collect our list through our loyalty program, and have sign up options online and in the store.

We have approximately 55,000 email addresses. We use Mail Chimp, an online email marketing program. Email marketing is essential for us—at a fairly low cost you are reaching your loyal customers almost daily!”

Tim Clark, H.J. Benken Florist & Greenhouse “We send emails once per week, at minimum. We use the same format each time with a quick and easy-to-read design.

Text is limited; we do not want our readers to have to scroll through our emails. Pertinent information is listed first, and links to our website contain additional information. Emails are written in house and we use Mail Chimp to schedule them for delivery. Not every email has a special or promotion. We track the number of opened emails.

We collect email addresses through our seminar series, telephone orders, point-of-purchase and special events. We have always thought that less is more when it comes to email.

If people are getting emails from you every other day they tend to become junk mail. We do not want to annoy our customers and we’re careful not to overuse the system.”

Jodi Dawson, Oakland Nurseries “Email is definitely a friend for us! We send emails to our customers 12 to 15 times per week. We use email templates

to keep the format the same, using four or five sections of content depending on the season. People recognize consistency. Our marketing and advertising team meets on a regular basis to concoct our e-mail content. Each email has a special item or highlights an event. E-mails are tracked to learn about our customers. We gather email addresses through online sign-up forms and our customer rewards/loyalty program. We now have about 35,000 recipients. Oakland Nurseries use NRC- Customer Connect, an extension of our POS system. We feel that email is a cheap and effective way of connecting to our customers and letting them know what is going on at all times. We intend to keep our name visible as much as possible!"

Tom Hilgeman, White Oak Garden Center “I am a big fan of email and believe it is a necessary form of communication for garden centers. At White Oak, we send out emails twice a week from March to June and September through Christmas, and once a week rest of the year. I used to think that twice a week might be too much. Now, I would not disagree with a garden center sending out an email three times a week during peak season if they had something to share. Customers are very forgiving when it comes to receiving emails from brands and companies they trust. Keep an eye on open rates and unsubscribes.

The industry average, last time I checked, was a 25–30% open rate. That might seem low but when you are sending to a list of several thousand email addresses you are still reaching a good amount of customers. As long as you are not seeing the unsubscribe rate increase then you can send more frequent emails.

We vary our email content, especially when sending multiple messages in one week. One email could have a blog post and highlight an upcoming event. Another email could feature a product, with the option to buy online and pick up in-store. We identify the content and use a marketing company to create and send the emails. One of the biggest challenges is collecting email addresses from customers. Having a sign up form online is just not enough.

Your employees cannot be afraid to ask customers if they want to receive emails. Much of the time, the customers say yes and are happy to give their address if they believe they are going to receive helpful emails in exchange.”

Tony Sciambi, Buckeye Resources “Our way of communicating is through a postcard campaign that includes 4–6 mailings per year of 3” x 5” or 5” x 8” marketing pieces. We feature a seasonal product and a reminder of our ongoing promotions, or introduce new products at special pricing. We use our existing customers for our mailing list. Our format is consistent, so our customers can quickly see the message we are sending.

Postcards are our way of frequently reaching out to our customers.

30 The Buckeye

Ron Wilson, Natorp’s Nursery Outlet “We have used emails to stay in touch with our customers for many years. The format and message has changed over the years in response to a changes in our audience’s age demographic, limited viewing time, and screen sizes (mobile vs. a home computer). Emails are sent once a week only when the Outlet is open. We use the same template: focus on one idea or project, feature 3–5 plants, answer a few questions that pertain to the topic or season, include an article from a well-known local herbalist/CCP, etc., and end with contact info as needed, links to the website, etc.

Rarely are there any “specials” involved with the emails.

We use Constant Contact and we are able to track what our open rate easily. Our subscriber list is just under 20,000 emails addresses which have been collected through our Plant Lovers Club.

We do feel that email marketing is a very important weekly contact with our most important customers. Social media continues to become a major player for communications as well. The question becomes which are the best media avenues to use, and who will do it for you? Looks like we have us another topic to cover. Hey Retailers, can we talk?B -Ron Wilson, Natorp's Nursery Outlet ONLA Retail Committee RWilson@natorp.com

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ONLA WELCOMES NEW MEMBERS The following companies are applying for ACTIVE membership: Bens Mowing Service LLC Ben Varner 19497 Lockwood Road Defiance, Ohio 43512 Blue Ring Holdings Ryan Hosein 1425 Community Park Dr. Columbus, Ohio 43229 Boyles Nursery and Landscaping LTD Joe Spiegle 1745 Martin Rd Mogadore, Ohio 44260 Briar Rose Nurseries Tiffany Antenucci 3525 Blackmore Road Perry, Ohio 44024 Buckeye LawnScape Mark Mefferd 2964 Colwell Road Convoy, Ohio 45832 Goodwill Gardening LLC Shelly Cowx 3509 Cottage Grove Rd Akron, Ohio 44319 Greenbush Professional Services, LLC Dave Myers 3197 Platt Road Camden, Ohio 45311 Hoffman Lawn & Landscaping LLC Chris Hoffman 12238 State Route 115 Ottawa, Ohio 45875

John T. Baker Enterprise, Inc. Marjorie Pask 6731 Chittenden Road Hudson, Ohio 44236

TAG Property Landscaping LLC Trent Grove 7535 Upper Cambridge Way Westerville, Ohio 43082

Mathers Environmental Science Services, LLC Hannah Mathers 839 Riva Ridge Blvd Gahanna, Ohio 43230

Terra Flora Landscaping Matt Davis PO Box 122 Elkins, West Virginia 26241

Mike Brown's Wholesale Nursery, LLC Charles Brown 525 Holtzclaw Ln Hustonville, Kentucky 40437 New Leaf Landscape Construction, Inc. Terrie Shank 13302 St. Rt 36 Marysville, Ohio 43040 Outdoor Oasis, LLC Lela Midgley P.O. Box 4117 Dublin, Ohio 43016 Outside Influence LLC Jennifer Barlow 6967B Greenstone Trace Loveland, Ohio 45140 Rausch Enterprises, LLC Robert Rausch 24383 Yearsley Rd Marysville, Ohio 43040 Sabo's Woodside Nursery, Inc. Brian Sabo 7800 North Ridge Rd E Madison, Ohio 44057 Stride Studios Bill Ripley 6944 Stiegler Lane Madeira, Ohio 45243

Virgin Landscape LLC Andrew Virgin P.O. Box 307204 Gahanna, Ohio 43230 Wooster Lawn Service LLC Eric Hart 3783 Friendsville Rd Apt. 68 Wooster, Ohio 44691 The following students are applying for STUDENT membership: Brandon Best, Gates Mills Environmental Center Natalie Geuy, The Ohio State University Samantha Keshock, Kent State University The following people are applying for PROFESSIONAL INDIVIDUAL membership: Bob Astor, Shipley Energy Tony Carpenter, City of Miamisburg Brian Grubb, Miami University

These firms and individuals have been approved for ONLA membership, pending the completion of the application process, which includes requesting comments from the current ONLA membership regarding the qualifications of applicants within three weeks following receipt of this issue of The Buckeye. onla.org

May/June 2017 

31

ONLA MEMBER SERVICE PROVIDERS ONLA members are entitled to the following benefits and services, designed to reduce company expenses while addressing the specific needs of Green Industry businesses.

ONLA strives to bring the most relevant and useful benefits and services to its members. For more information about ONLA member savings, visit www.onla.org or call 614.899.1195.

IT - Streamliner Solutions Group Streamliner Solutions Group, LLC is proud to offer ONLA members discounts on all of our services. These include VoIP, Backup and Data Recovery, Networking, Web Design and more. We're dedicated to putting you on track for tomorrow.

Lora Gray, lora.gray@ssghris.com

Credit Collection - Cash Flow Management (CFM) CFM’s collection system is geared to your individual operation, serving your specific business needs. With CFM, a trained collection specialist is assigned to bring in your pastdue accounts before they fade away as bad debts. Bill Bosch, bbosch@cfmcollect.com

Online Training - Greenius (formerly LS Training) Greenius is a suite of online training tools for landscape contractors. With over 30 videos for workers, in English and Spanish, and 8 videos for Crew Leaders/Managers, Greenius is for company owners who want to work smarter, not harder. Videos, exams, field checklists and tailgates can be viewed on all devices. Arden Urbano, arden@gogreenius.com

Credit & Debit Card Processing - Merchant Services Merchant Services will provide the ONLA membership with merchant accounts and credit and debit card processing.

Other services include online reporting, check guarantee service and working capitol funding. Scott Norris, scott. norris@merchantsvcs.com Energy Program - Growers Energy Solutions (GES) Manage your energy costs by joining ONLA members as one buying group. GES provides the opportunity to manage your energy needs and save on your natural gas & electric costs.

Our programs can offer pricing to members located in all Ohio gas and electric utilities that allow third party supply.

Joe Perlaky, perlaky@bex.net Fuel/Fleet Program - SuperFleet Save $.05 cents per gallon after on all fuel purchases at Speedway, Marathon and Rich Oil locations with no minimum purchase required. This card can be used for shops and services or can be restricted to fuel use only. Also receive discounts on oil changes and car washes. John Kennedy, jmkennedy@speedway.com Health/Life/Income Insurance - TAH Benefits ONLA partners with various insurance plans to offer a wide variety of benefit options for members including medical, vision, dental, life, and disability. Representatives will help tailor-make a program specifically to fit your needs, including advanced plan designs, management techniques, and improved benefits administration that can result in substantial cost savings and reduction of employee benefits liability exposure. Jay Hazelbaker, onla@tahins.com

32 The Buckeye

Property/Casualty Insurance - Best Hoovler McTeague Save on your property and casualty insurance with BHM’s group program designed for ONLA members to save at least 15% with the best coverage rates for your liability, fleet and equipment. Marc McTeague, mmcteague@bhmins.com Safety Services - American Safety & Health Management Consultants, Inc. American Safety & Health Management Consultants, Inc (ASH) fills the growing need for professional safety and health management services for companies of all sizes. ASH has the capabilities to provide Total Safety Management, from working on a single problem area to evaluating, developing and administering an entire comprehensive safety and health problem. Gary Hanson, ashmci@aol.com Soil & Plant Tissue Testing & Consultation - CLC LABS ONLA members receive various laboratory services at a 10% discount off list prices including testing of soil nutrients, soil texture, soilless media nutrients, plant tissue nutrients and irrigation water suitability testing, plus consulting services on all aspects of testing. Chuck Darrah, clclabs@aol.com Workers’ Compensation - CareWorksComp The ONLA Workers’ Compensation Group Rating Program has saved its members over $21.4 million in the last 11 years.

Through CareWorksComp, members are offered multiple savings levels, ranging from the BWC maximum to a lesser percentage, for companies with claims. Free, no obligation analysis of potential workers’ comp premium savings.

Cordell Walton, cordell.walton@careworkscomp.com

onla.org

GET CERTIFIED IN 2017!

Become an Ohio Certified Nursery Technician WHY? • Improve your skills and increase your worth as an employee •

Gain recognition from the public, colleagues and competitors

•

Provide professional development for your employees

2017 TEST DATES May 18, June 15, July 20, August 17, September 21, October 19, November 16 SPECIALIZATIONS: Landscape The public, architects and contractors have come to rely on landscape contractors and installers for dependable landscape construction techniques and horticultural expertise. In order to provide sound scientific horticultural advice and proper installation, the landscape installer must be knowledgeable in a wide variety of areas including plant identification, plant usage, plant health, soils, turfgrass management, use of pesticides, construction techniques, design, sales and more.

Grower The grower is the base of the green industry. In order to have healthy plants to sell, the nursery employee must be knowledgeable in a wide variety of subjects including plant identification, development and health; growing and harvesting techniques; plant nutrients; pest and disease elimination; plant maintenance and more.

Garden Center The retail garden center is the information center on which homeowners have come to rely for dependable horticultural expertise. In order to provide sound scientific horticultural advice to customers, garden center employees must be knowledgeable in a wide variety of subjects including proper plant usage, plant health, soils, turfgrass management, landscape design, proper planting and maintenance of nursery stock and more.

Core Core is important to all aspects of the Green Industry. Plant ID, Professionalism, Safety & First Aid are examples of the Core chapters of which all nursery and landscape professionals should have knowledge.

A program of:

TRAINING MANUAL ORDER FORM NAME: COMPANY: ADDRESS:

CITY:

STATE:

PHONE #:

E-MAIL:

Check enclosed Check #:

Card Number: Exp. Date: Card Holder: Signature:

3-digit:

VISA

MasterCard

ZIP:

MEMBER RATES (Call for non-member pricing) * Landscape + Core ______ x $125.00 = $_______ Garden Center ______ x $75.00 = $_______ Grower ______ x $75.00 = $_______ All Manuals ______ x $250.00 = $_______ Replacement CD Rom ______ x $25.00 = $_______ Total = $_______ * Written Manual and Computer Based Training CD Rom for each

Return to: The Ohio Nursery & Landscape Association • 72 Dorchester Square • Westerville, OH 43081-3350 Ph: 614.899.1195 • 800.825.5062 • F: 614.899.9489

onla.org

May/June 2017

33

IN MEMORIAM William W. Baughman, 78, of Botkins passed away suddenly from an automobile accident at 2:39 p.m. on Monday, April 10, 2017.

Bill was born in Logan County on August 13, 1938 to the late Wilford and Mildred (Klopfenstein) Baughman. On September 9, 1967, he married Paulette M. (Eshman) Baughman, and she preceded him in death on Nov. 4, 2003.

Bill is survived by his children, Susan (Bruce) Kaufman of Maplewood, Nicholas (DeAnna) Baughman of Sidney, Douglas Baughman of Draper, Utah, Thomas (Kellie) Baughman of Jackson Center and Anthony (Krystal) Baughman of Maplewood; grandchildren, Lauren (Ryan), Josh, Makayla, Ethan, Isaiah, Elijah, Alaina, Madison, Keaton, Trenton and Peyton; great-grandchildren, Asher and Rowyn; sisters, Janice (Steve) Minton of Sidney, and Karen (Jesse) Devargas of Eugene, Oregon; and three nieces.

Bill graduated from Sidney High School in 1956 and enlisted in the U.S. Army.

In 1957, Bill started his life-long career working for George Kah, and eventually they became business partners. George Kah passed away in 1984, and Bill then purchased the nursery from George's wife, Irene. The nursery is still operated

by Bill's family and has continued to expand over the years. Horticulture was Bill's business and lifelong passion. He enjoyed snowmobiling in Michigan and going to the mountains in Wyoming with his family and friends. All who loved Bill will truly miss him.

Marc R. Laviana, 62, of Berlin, husband of Linda Laviana, passed away at home on Saturday, March 11, 2017 surrounded by his loving family.

In addition to his wife Linda (Brochetti) Laviana, he is survived by his daughter, Tara Jo and her fiancée Paul Phillips of West Hartford; his son Daniel Marc of Berlin; and his faithful dog, Sadie. Also surviving are three brothers, Alan of

Avon, Steven of Kensington, and Robert and wife Tina of W. Suffield; a sister-inlaw Kathy of Cheshire; a mother-in-law Barbara Brochetti of Kensington, a brother-in-law Stephen and wife Joyce Brochetti of Kensington; and several nieces and nephews. In addition to his parents, he was predeceased by his brother, Donald. The family would like to extend their thanks to Hartford Healthcare Hospice for their special care and kindness.

Born in New Britain, he was the son of the late Orville and Jennie “Jill” (Wosczyna) Laviana. He was part owner of Sunny Border Nursery, where he worked for over 48 years.

Marc’s true passion was the nursery and growing plants. He was selected as Connecticut Outstanding Young Farmer of the Year and was liked and highly respected by his peers. He served as president of the Connecticut Nurserymen’s Association in 1988. Marc was a member of St. Paul Church and the Berlin Polish Political Club. He will be greatly missed by his family and friends.

Jim Zampini was born February 28, 1932, in Painesville and passed away April 15, 2017, at his residence in Fairport.

Jim led a very full and active life. He was a member of St. Anthony's Church and a 1949 graduate of Harvey High School.

He was owner and partner in UpShoot LLC in Madison; former CEO of Lake County Nursery Exchange in Perry; beautification and community liaison for the Village of Fairport Harbor; former landscape consultant for the Cleveland Clinic Foundation; current member of AmericanHort, Ohio Nursery & Landscape Association, Nursery Growers of Lake County, Ohio, North Carolina Nursery & Landscape Association, Oregon Association of Nurseries; and past member of ANLA Botanical Gardens & Arboreta Committee, Ohio Governor's Commission of Agriculture and Ohio Nursery Stock Marketing Program. Jim

was also involved in many numerous organizations and beautification projects throughout Lake County.

He received many honors and awards for his volunteer work and community involvement: 2004 Nursery Growers of Lake County, Ohio Honorarium; 1996 Distinguished Contribution Award from Ohio Nursery & Landscape Assoc.; 1994 Honorary Life Membership in Ohio & International Chapter of International Society of Arboriculture; 1993 Inducted Member of Harvey Alumni Graduates Assoc. of Distinguished Graduates; 1992 Outstanding Citizen Award from Painesville Chamber of Commerce; 1990 Americans of Italian Heritage "Person of the Year" Award; 1990 Service Above Self Award from the Rotary Club of Painesville; and 1989 Community Service Award from Madison/Perry Chamber of Commerce.

Jim was a volunteer, committee member, chairman and director for several organizations, including Lake Erie College, Lake Metroparks Board of Park Commissioners, Lake County Cooperative Extension Service, Lake County Historical Society, Lake County Tourism Board, Lake County Catholic Service Bureau, Lake Area Hazardous Material Advisory Council, Lake County Grand Jury, American Heart Assoc. , American Heart Assoc. Heart Walk, Boy Scouts of America Campaign, Lakeland Community College Campaign and Laketran Campaign.

Jim is survived by his wife, Margaret L. (Oresko) Zampini; daughter, Maria (Robert) Zampini Pettorini; son, Joseph (Marci) Zampini; four grandchildren, Jacob Joseph Pettorini, Robert James Pettorini, Abby Rose Zampini and Kayla Grace Zampini; and sister, Patricia Zampini.

He was preceded in death by parents, Felix and Mary (Sallay) Zampini; brother, Fred Zampini; and infant sisters, Carol and Rose Zampini.

BARNES NURSERY RECEIVES OHIO EPA E3 AWARD that are taking initiatives and implementing programs that reduce environmental impacts and promote sustainability.

In 1993, Barnes opened a Class II composting facility on the border of Sandusky and Huron. This licensed operation recycles over 20,000 tons of yard trimmings, food, agricultural and industrial residuals into quality compost, diverting material from valuable landfill space and returning organic resources to our soils.

Sharon Barnes with Ohio EPA Director Craig W. Butler

Barnes Nursery, in Huron, Ohio, was recently honored by the Ohio EPA for their regional composting facility. The Ohio EPA's Encouraging Environmental Excellence (E3) program recognizes Ohio businesses and organizations

"I equate our journey in the composting business to being on the first wagon train traveling across the country. The road has not been easy when you’re blazing many of the trails," said Sharon Barnes. "But Barnes has had the support of many along the way. The past 15 years brought great changes at Barnes, with the composting facility continuing to play a greater role in our bottom line. Our path of continuous improvement has paid off. Now we set the bar higher." B

!

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For complete listing & product descriptions, visit

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onla.org

800-948-1234 www.millcreekplants.com sales@millcreekplants.com 15088 Smart Cole Road, Ostrander, OH 43061

May/June 2017

35

EMPLOYMENT OPPORTUNITIES Landscape Construction Team Member Landfare Ltd. Columbus, OH Landscape Foreman Hoen's Garden Center and Landscape Holland, Ohio Landscape Division Manager Kevin Reiner Design Granville, Ohio

Landscape Foreman R.B. Stout Inc. Akron, Ohio

Landscape Design Sales Support Rice's Landscapes Redefined Canton, Ohio

Experienced Landscaper Rocky Fork Company Landscape and Fence Services New Albany, Ohio

Ads listed here were current as of press time. For more information, please contact the ONLA office at 614.899.1195 or visit onla.org/ careers

Landscaping Crew Leader Quality Yard and Home Maintenance Pataskala, Ohio

HIRING?

Post your open positions on onla.org. Listings are posted for 60 days online, and included in The Buckeye, ONLA's email newsletter, and social media posts. ONLA reserves the right to refuse ads. $50 ONLA members, $100 non-members

Yuki

™

Deutzia

Our new Deutzia varieties are like ‘Nikko’…only better. Yuki Snowflake™ is a heavier blooming selection that is covered with white flowers in spring. Yuki Cherry Blossom™ is a pink version of the classic Deutzia ‘Nikko’; it has soft pink flowers in spring and outstanding fall color, too.

Both are tidy, low-growing mounds that fit easily into landscapes and have excellent resistance to deer browsing.

It’s just one of the over 270+ Proven Winners® shrub varieties available from Spring Meadow Nursery. We have 2¼”, 4” and Quick Turn™ liners available for 2017.

100c / 0m / 81y / 66k

Contact Brad Preston to add these profitable plants to your order.

45c / 15m / 90y / 20

616-223-3376

ONLA_May-June Yuki.indd 1

36 The Buckeye

3/15/17 10:52 AM

onla.org

UPCOMING EVENTS View www.onla.org for more information.

O designates qualifying OCNT recertification events.

O Diagnostic Walkabouts These educational walks take place throughout the state.

Turn to page 27 for details.

June 15, July 6, August 3, August 17, September 7, September 21, 7:30–9:30 am

ADVERTISER INDEX Arborjet . . . . . . . . . . . . . . . . . . . . . . . . . 2 arborjet.com Buckeye Resources. . . . . . . . . . . . . . . . 35 buckeyeresources.com Ernst Seeds. . . . . . . . . . . . . . . . . . . . . . 11 ernstseed.com

OCNT Exams Exams are offered every month at 9am at the ONLA offices in Westerville, OH. Register at onla.org May 18, June 15, July 20, August 17, September 21, October 19, November 16

Evergreen Seed Supply.. . . . . . . . . . . . . 11

O NGLCO Summer Field Day August 8, Madison, Ohio For more information, contact the Nursery Growers of Lake County at www.nglco.com

Fairview Evergreen Nurseries. . . . . . . . . 22

evergreenseedsupply.com Fifthroom.. . . . . . . . . . . . . . . . . . . . . . . 24 fifthroom.com fairviewevergreen.com Green Velvet Sod Farms . . . . . . . . . . . . . 8 greenvelvet.com Kennco Mfg, Inc. . . . . . . . . . . . . . . . . . 22 kenncomfg.com Medina Sod Farms . . . . . . . . . . . . . . . . 30

DO YOU HAVE NEWS TO SHARE?

medinasodfarms.com Millcreek Gardens LLC . . . . . . . . . . . . . 36 millcreekplants.com Premier Plant Solutions. . . . . . . . . . . . . 27 premierplantsolutions.com Spring Meadow Nursery. . . . . . . . . . . . 36 colorchoiceplants.com

ONLA member companies are encouraged to submit industry-related news and upcoming events by emailing press releases and event information to alana@onla.org.

Submissions may appear in the News section of ONLA's website, in the Calendar of Events, and may be included in additional print or digital communications. Published at ONLA's discretion.

onla.org

Unilock. . . . . . . . . . . . . . . . . . . . . . . . IFC unilock.com

Ad Rates & Info Contact Alana Settle alana@onla.org, 614.899.1195

May/June 2017 

37

The Ohio Nursery & Landscape Association 72 Dorchester Square Westerville, OH 43081-3350 Address Service Requested

SPRING SALE! ONLA PUBLICATIONS EXCLUSIVELY AVAILABLE FROM ONLA • • • •

Education and training for employees Leave-behind item for clients Garden Center Retail Item Landscape Design/Build Sales Tool

Order online at www.onla.org/store or call 614.899.1195

The BackPocket Gardener 148 pages, 200+ color photos A learning tool and reference guide for soils, fertilizers, trees & shrubs, roses, flowers, edibles, lawn care, pests and diseases.

Minimum 3 copies: $19.95 each Now only $9.95 each!

Use Promo Code: BPG2017 Landscape Plants for Ohio 78 pages with full color photos Reference guide for popular evergreens, ferns, grasses, perennials, shrubs and trees.

Includes key terminology, planting information, and more!

1–100 copies: $6 each 101–499 copies: $4.75 each Best Value! 500+ copies: $3.75 each

PRESORTED STANDARD US POSTAGE PAID PERMIT NO 1560 COLUMBUS OHIO