midwestGREEN 2023 Program

midwest

GREEN CONFERENCE GUIDE

November 6 & 7, 2023 Greater Columbus Convention Center Columbus, Ohio

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WHO WE ARE OGIA leads, promotes, and facilitates the success and growth of green industry businesses. More than 1,300 members comprise nursery stock growers, garden center operators, landscape contractors, landscape design and grounds maintenance firms, arborists, students enrolled in landscape and horticulture programs in the state and allied suppliers. The association has represented Ohio’s vital green industry for more than 115 years.

2023 BOARD OF DIRECTORS Genevieve Reiner Mills President Oakland Nursery, Inc. Molly John Immediate Past President M.J. Design Associates, Inc. David Hupman President Elect Michael Hall Harrell’s LLC Peter Lowe The Dawes Arboretum

Ron Schultz Willoway Nurseries Devon Stanley Benchmark Landscape Construction Inc. Abby Thompson Acorn Farms Matt Turner Turner Landscaping Lori Zatroch Cuyahoga Community College

OGIA STAFF Tracy Schiefferle Executive Director

Jim Scott Professional Development Consultant

Roni Petersen Membership & Certification

Natalie Mitchell Finance Consultant

Sara Cantees Communications

Tony Seegers Legislative Consultant

FIRST FLOOR

SECOND FLOOR

SECOND FLOOR

D280

D281 D282

ESCALATORS RATION

REGIST

SHORT NORTH BALLROOM

D283 D284

EXHIBITORS Booth 21: Ohio Department of Agriculture

Booth 31: Speedway/ 7-11

Booth22: másLabor

Booth 32: Natorp’s

Booth 23: IC3D Printers

Booth 33: JRM Chemical

Booth 24: Garden Center Solutions, LLC

Booth 34: Harrell’s

Booth 25: Bobcat Enterprises

Booth 35: Willoway Nurseries

Booth 26: Bowling Nursery

Booth 36: Columbus Turf

Booth 27: Syngenta Crop Protection

Booth 37: Millcreek Gardens LLC

Booth 28: The Employers’ Association

Booth 38: Acorn Farms

Booth 29: OSU Extension

Booth 39: North Branch Nursery

Booth 30:

Booth 40: Meadowood Enterprises LLC

EXHIBIT HOURS Monday, November 6 10:15 AM - 3:00 PM Tuesday, November 7 7:00 AM - 2:00 PM

EVENTS Monday, November 6 Annual Awards Luncheon 12:00 - 1:30 PM Tuesday, November 7 Landscape Awards Luncheon 12:00 - 1:30 PM

Sedgwick supports Ohio clients and their employees by simplifying workers' compensation claims. We help mitigate risks, control costs, administer discount programs, share safety best practices, and provide expert program consultation.

At Sedgwick,

Central Ohio’s Premier Turfgrass Provider Supplying the area with quality Premium Bluegrass, Rhizomatous Tall Fescue and Scotts ProVista Kentucky Bluegrass blends.

with Columbus Turf Nursery, ” “ When you purchase you are family.

14337 US Highway 23 | Ashville, OH 43103 • (740) 983-8873 • www.columbus-turf.com

SCHEDULE AT A GLANCE Monday, November 6 Room D180-181

Room D182-183

Room D283-284

7:00 - 8:00 AM

Registration & Coffee | Short North Ballroom

8:00 - 9:00 AM

Student Perspectives on Internships & Employment

9:15 - 10:15 AM

Workplace Investigation Basics

10:15 - 11:00 AM

Break & Exhibits | Short North Ballroom

Developing An 11:00 AM - 12:00 PM Employee Handbook

Room D281-282

Growing with EOS

Managing Lawn Weeds Throughout the Year

Top 10 Best Practices for Managing Your Workers Comp Program

What’s My End Game Plan?

Native Alternatives to Popular Landscaping Plants

Ohio’s Landscape Irrigation Industry Insights

Roles and Responsibilities of an Operations Manager

Allan Block Trees - What You Don’t Engineering Best Know Can Kill Them Practices

12:00 - 1:30 PM

OGIA Business Meeting & Luncheon | Short North Ballroom

1:45 - 2:45 PM

EXCHANGE: Recruitment and Retention Ideas

Managing Through Change

Small Shrubs for Urban Landscapes

Go Green. Designing with Permeable Pavers

3:00 - 4:00 PM

Mental Health Awareness

Building Successful Field Leadership

Avoiding Weed Resistance Issues in Ornamental Beds

Fire & Water

4:15 - 5:15 PM

H-2A & H-2B: What Your Business Needs to Know

Key Aspects of A Better Business

Great New Perennials for Ohio Landscapes

Innovative Lighting Design Techniques and New Technologies

Room D182-183

Room D283-284

Room D281-282

Tuesday, November 7 Room D180-181 7:00 - 8:00 AM

Registration & Coffee | Short North Ballroom

8:00 - 9:00 AM

Common Propagation Immersive Spanish Mistakes

The Nuts & Bolts of Shrubs 411: The What, Pruning: Theory, Tools, Where, and Why Technique, & Timing

9:15 - 10:15 AM

Production Planning for Nurseries

Street Tree Selections Plants You Don’t Want for Ohio: - Invasive Plant ID Right Plant, Right Place

10:15 - 11:00 AM

Break & Exhibits | Short North Ballroom

Common Grower 11:00 AM - 12:00 PM Misconceptions

Navigating Peoplescapes

On Floor Merchandising for Increased Sales

Plant Disease Management

12:00 - 1:30 PM

Landscape Awards & Luncheon | Short North Ballroom

1:45 - 2:45 PM

Weather and Climate Impacts on the Green Industry

3:00 - 4:00 PM

National Standards and EXCHANGE: Trends Sustainability - Without and Great Ideas to The Former, We Won’t Attract Customers Get The Latter

4:15 - 5:15 PM

The Importance of Biodiversity

Ohio Department of Agriculture Update

Bridging Gaps in Spotted Lanternfly & Latest in Equipment Communication Styles Box Tree Moth Update Trends

Service Touchpoints: 9 Critical Points of Contact that Impact Customer

Plant Physiology for Growers

From Leads to Success: Mastering Landscape Sales and Building a Winning Sales Force

Diagnosing and Managing Tree Decline

Budget Landscaping: Turning Big Ideas into Reality

ROOM D180-181

MONDAY | NOV 6 | 8:00 - 9:00 AM Student Perspectives on Internships & Employment Lori Zatroch | Cuyahoga Community College Explore the viewpoints of current college students on internships and employment in the green industry, focusing on their preferences for internships and careers, as well as the factors that shape their decisions to remain or transition to other organizations.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D283-284

ROOM D182-183

Growing with EOS Jason Cromley | Hidden Creek Landscaping In March 2020, Jason’s company faced a plateau in sales growth, feeling frustrated with the status quo and a lack of direction for his sales team. The market held untapped potential, but without a leadership team in place, decision-making became challenging. Discovering EOS (Entrepreneurial Operating System) was a game-changer, providing the tools, coaches, and guidance needed to implement, succeed, and sustain positive changes. Now, Jason invites you to join him in exploring how EOS can bring structure to your business, whether you’re an owner or part of a team seeking clarity and growth.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

Managing Lawn Weeds Throughout the Year David Gardner | The Ohio State University Master weed management in turfgrass year-round: from preemergence control in April to postemergence control of broadleaf weeds in May, managing summer annuals in July and August, and emphasizing the significance of fall weed control.

Credits Available: ODA: 8 - 1 LACES: HSW - 1 LIC: 1 OCNT: 1

ROOM D281-282

Top 10 Best Practices for Managing Your Workers Comp Program Cordell Walton | Sedgwick | OGIA Service Provider Discover the essential strategies and guidelines for effectively managing your Workers Comp program with our Top 10 Best Practices course. Learn valuable insights and industry-proven techniques to minimize workplace injuries, navigate claims management, and enhance employee safety and well-being. Gain the knowledge and tools needed to optimize your Workers Comp program, reduce costs, and foster a healthier work environment.

Credits Available: ISA: Certified Arborist - 1 | Utility Specialist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

MONDAY | NOV 6 | 9:15 - 10:15 AM

ROOM D180-181

Workplace Investigation Basics Bob Bethel | The Employers’ Association | OGIA Service Provider Explore common types of workplace investigations, including organizational elements and preparation.

Special investigations such as pre-employment screenings, OSHA inspections, workplace injuries, and unemployment will be discussed. Understand the implications of social media and ADA accommodation requests. Be aware of employer responsibilities and liabilities, as well as employee rights.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D182-183

What’s My End Game Plan?

Scott Knowles | Wolf Creek Company From the moment a business begins, the owner must be planning who, what, when, and how they expect to exit the business. Ownership can be sold or given to family or simply closed. Wise owners plan for that important day. Succession is simply part of the overall business plan. Plan your business exit strategically from the beginning, considering succession options, overcoming challenges, and learning essential planning step Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D283-284

Native Alternatives to Popular Landscaping Plants David Gardner | The Ohio State University Beyond just Callery pear, concerns have been raised about the potential invasiveness of dozens of our very popular landscape plant species. This session talks about some of those plant species and suggests some native alternatives, including a discussion of the strengths and challenges of using native plants in constructed landscapes.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1

ROOM D281-282

Ohio’s Landscape Irrigation Industry Insights Tom Barrett | Barrett Works Over the last four years Ohio’s landscape irrigation industry has experienced some dramatic changes. In this presentation, Tom Barrett will cover current issues for those working in Ohio’s landscape irrigation industry.

This presentation includes industry trends, research, best practices, and field implementation techniques.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Practice - 1 | Municipal Specialist - 1 LIC: 1 OCNT: 1

MONDAY | NOV 6 | 11:00 AM - 12:00 PM

ROOM D180-181

Workplace Investigation Basics Bob Bethel | The Employers’ Association | OGIA Service Provider When it comes to employee handbooks, there are common mistakes and pitfalls that employers should be aware of. This includes understanding the essential policies that should be included in the handbook to ensure clarity and compliance. Key disclaimers and qualifiers should be incorporated to protect the company’s interests. To maintain an effective handbook, conducting regular self-audits is crucial. Gain valuable insights and practical tips for avoiding pitfalls, crafting comprehensive policies, and conducting successful self-audits to keep your employee handbook up to date and in line with legal requirements.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D182-183

Roles and Responsibilities of an Operations Manager David Hupman What does a day look like for an Operations Manager? In this session we will evaluate and discuss all the roles and responsibilities of an Operations Manager and align them in an order of importance. What is the best use of an OM’s time? What things can they get bogged down with?

Credits Available: ISA: Certified Arborist - 1 | Utility Specialist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D283-284

Trees - What You Don’t Know Can Kill Them John Palmer | ISA Board Certified Master Arborist, Consultant Despite years of research, and national standards that govern tree care, many myths persist, putting our trees and tree canopy goals at risk. This program will cover crucial issues to ensure healthy, long-lived trees, and truly sustainable landscapes and landscape designs. The latest science, research, and standards will be covered.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 TW Aerial Lift Specialist - 1 | Municipal Specialist - 1 LIC: 1 OCNT: 1

ROOM D281-282

Allan Block Engineering Best Practices Bryan Schaurer | Reading Rock Inc. Learn the best practices for design of Segmental Retaining Walls (SRW) as determined by Allan Block Corporation based on 25 plus years of research, design and field experience. Twelve different design topics will be introduced that will cover topics from initial design considerations to how the top of the wall will be finished. Each topic will be discussed by examining specific details and expanded information presented for each.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

MONDAY | NOV 6 | 1:45 - 2:00 PM

ROOM D180-181

EXCHANGE: Recruitment and Retention Ideas Emily Showalter | Willoway Nurseries, Inc. & Gail Reinhart | Five Seasons Landscape Management, Inc. Join an interactive exploration of talent acquisition and retention techniques. Share your experiences and learn from peers as we delve into building a compelling employer brand, refining recruitment strategies, and nurturing a supportive workplace culture. Be part of a dynamic exchange of ideas to empower your organization with effective approaches for attracting and retaining top-notch talent, fostering a thriving workforce, and driving sustained growth.

Credits Available: ISA: Certified Arborist - 1 | Utility Specialist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D182-183

Managing Through Change Bob Bethel | The Employers’ Association | OGIA Service Provider Discover the fundamental aspects of change management in this comprehensive course. Understand why change is necessary and the common reasons why people resist it. Gain insights into effective leadership strategies during times of change and learn how to develop a robust change management plan. Explore techniques and approaches for successfully navigating challenging change scenarios when it becomes difficult to adapt. By the end of this course, you will be equipped with the knowledge and tools to embrace and lead change effectively in various organizational contexts.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D283-284

Small Shrubs for Urban Landscapes Pam Bennett | The Ohio State University Why keep pruning large shrubs every year to keep them in check in the landscape? Look at some of the shrubs available in the market today that don’t require continual pruning. These plants are smaller, compact, and work in small urban landscape designs while still giving a punch of color. Discover suitable shrubs for landscapes, learn their utilization and placement, and explore pest management techniques in this course.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: 6A - 1

ROOM D281-282

Go Green. Designing with Permeable Pavers Bryan Schaurer | Reading Rock Inc. Explore the benefits of Permeable Pavers, from design principles and proper construction methods to their positive impact on rainwater run-off, ambient temperatures, and the ecosystem. Delve into ecological and economical advantages, life-cycle costs, installation techniques, and essential tips for successful permeable paver projects.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LACES: HSW - 1 LIC: 1 OCNT: 1

MONDAY | NOV 6 | 3:00 - 4:00 PM

ROOM D180-181

Mental Health Awareness Regina Bond | ORB Consulting The Mental Health Awareness (MHA) Informational Program aims to raise awareness in the workplace regarding various mental health disorders and effective strategies for coping with challenges. By completing this course, employees will gain a clear understanding of balanced mental health, learn how to recognize and appropriately respond to mental health issues in the workplace, recognize the potential of individuals with mental health disorders to be valuable contributors to the workforce, and acquire skills to dispel rumors and combat stigmas associated with mental illness.

Credits Available: ISA: Certified Arborist - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 | TW Aerial Lift Specialist - 1 Municipal Specialist - 1 | BCMA - Management - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D182-183

Building Successful Field Leadership Jared Woodend | Decra-Scape, Inc. How do you develop from a hands-on installer into a field team leader? This presentation is geared towards field staff wanting to move into leadership positions, team leaders with technical background but little to no management training, and project managers interested in setting up their team leaders for success. The areas of focus are: utilizing a framework for success, leveraging the components of the Project Triangle, and identifying “tools” for your leadership toolbox.

Credits Available: ISA: Certified Arborist - 1 | Utility Specialist - 1 | Municipal Specialist - 1 | BCMA Management - 1 LIC: 1 OCNT: 1

ROOM D283-284

Avoiding Weed Resistance Issues in Ornamental Beds David Gardner | The Ohio State University Resistance to our herbicides is a growing problem. To control weeds in landscape beds, you must identify the weeds and know their life cycle. Based on this information, you can then select the proper herbicide, if available, and the most appropriate application timing. Correctly rotating between herbicides will be discussed.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Practice - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT:1 ODA: 6C - 1

ROOM D281-282

Fire & Water Nick Berger | Hidden Creek Landscaping The inclusion of Fire and Water elements within a landscape design can create captivating outdoor spaces with profound effects on the user experience. Fire elements, such as fire pits, fireplaces, and fire woks can add warmth and ambiance, encouraging gatherings and social interaction. They also extend the usability of outdoor spaces during cooler seasons. On the other hand, Water elements, like fountains, swimming pools, and spas, introduce a sense of tranquility and relaxation, promoting a soothing atmosphere that can reduce stress and provide relaxing enhancement to the space. Blending these two elements together in a landscape design, entices people to spend more time outdoors, connecting with nature, and enjoying an enriched outdoor living experience.

Credits Available: LACES: HSW - 1 LIC: 1 OCNT: 1

MONDAY | NOV 6 | 4:15 - 5:15 PM

ROOM D180-181

H-2A & H-2B: What Your Business Needs to Know Emily Morris | másLabor | OGIA Service Provider This presentation will cover the scope of each program, but most importantly, the key differences between the H-2A and H-2B visas. The session discusses each program’s requirements, barriers to entry, and best practices for employers, including “crossover” potential. The green industry continues to pave the way for operations using both programs simultaneously, or one after the other. Ensure your operation is on the right track with these current labor trends.

Credits Available: ISA: Certified Arborist - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 | TW Aerial Lift Specialist - 1 Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D182-183

Key Aspects of A Better Business Rayne Gibson | Taproots Horticulture Consulting You know your business has the opportunity and potential to achieve more. Understanding how to be successful in the green industry doesn’t have to rely on hand-me-down information. What aspects of your business do you spend the most time and energy on? Review the biggest topics surrounding business development specifically for nurseries and landscapers. Does your business have what it takes to challenge itself to become better?

Credits Available: ISA: Certified Arborist - 1 | Utility Specialist - 1 | Municipal Specialist - 1 | BCMA Management - 1 LIC: OCNT: 1

1

ROOM D283-284

Great New Perennials for Ohio Landscapes Pam Bennett | The Ohio State University Perennials are much different than what we used to plant. Breeders are working on developing compact plants that have longer bloom seasons. Learn about the newest perennials on the market and how you can incorporate them into your landscape designs.

Credits Available: LACES: HSW - 1 LIC: 1 OCNT:1

ROOM D281-282

Innovative Lighting Design Techniques and New Technologies Adam Marette | Wolf Creek Company Explore the latest trends in low-voltage lighting technologies and design styles, with a specific focus on modern landscape lighting. In this session, we’ll talk about cutting-edge solutions and innovative approaches that will illuminate your outdoor spaces in a contemporary and visually stunning way. Discover how to transform your landscape into a modern masterpiece through the artful application of low-voltage lighting.

Credits Available: LIC: 1 OCNT: 1

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TUESDAY | NOV 7 | 8:00 - 9:00 AM

ROOM D180-181

Common Propagation Mistakes Lynn Griffith | Harrell’s LLC Whether you propagate by seed, cuttings airlayers etc, sometimes plant propagation can be tricky. Partial or total crop failures during propagation are not uncommon. This seminar will cover the principles of plant propagation, and examine why propagation efforts sometimes fail. Very specific examples will be presented, along with corrective measures. The talk should be of interest to anyone who propagates plants of any kind.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D182-183

Immersive Spanish Julie Kramer | A2M Ventures This workshop will put your Spanish survival skills to the test. Designed for those with little or no Spanish, it is intended to create empathy for others in environments where their native language is not spoken. We will simulate applying for a job and human resources interactions in a foreign language. Be prepared to go outside of your comfort zone and find creative ways to understand and communicate.

Credits Available: ISA: Certified Arborist - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 | TW Aerial Lift Specialist - 1 Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D283-284

Shrubs 411: The What, Where, and Why Ann Chanon | The Ohio State University Shrubs can have both functional and ascetic roles in the landscape. They are an easy way to add color and texture while providing privacy and increasing curb appeal. The key is knowing what shrubs work best in specific locations. This program will focus on shrubs that fit especially well into the residential setting while adding species diversity, providing pollinator habitat, and in some cases four season interest. While focusing on the growing and maintenance considerations, we will highlight plant bloom times and other ornamental characteristics.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D281-282

The Nuts & Bolts of Pruning: Theory, Tools, Technique, & Timing Bryce Lane | North Carolina State University Pruning is a cultural practice that is based on scientific principles as well as artistic creativity. This talk is designed to equip landscape professionals with all the necessary information about pruning they need, including theory, tools, technique, & timing, so they will know exactly why, how, and when to prune all plants in the landscape.

Credits Available: ISA: Certified Arborist - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 | BCMA - Practice - 1 TW Aerial Lift Specialist - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1

TUESDAY | NOV 7 | 9:15 - 10:15 AM

ROOM D180-181

Production Planning for Nurseries Rayne Gibson | Taproots Horticulture Consulting Many business owners operate under the assumption that nursery production is a guessing game. For many however this is true, but it doesn’t have to be. Join us and take a look at how you can improve your production effectiveness and stop guessing.

Credits Available: ISA: Certified Arborist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1

ROOM D182-183

Navigating Peoplescapes Julie Kramer | A2M Ventures Most of you are well-versed in managing and maintaining Landscapes but navigating Peoplescapes can create additional challenges and uncertainty in the work you do every day. This workshop will help you navigate the non-horticultural aspect of your work related to the interactions and challenges associated with the people on your team and others you come in contact with such as clients, vendors, subcontractors, and the general public.

Credits Available: ISA: Certified Arborist - 1 | Utility Specialist - 1 | Municipal Specialist - 1 | BCMA - Management - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D283-284

Plants You Don’t Want - Invasive Plant ID Amy Stone & Carrie Brown | The Ohio State University The unwanted and invasive plant list seems to be growing - literally and figuratively. Come learn about these problematic plants and how to ID them now and throughout the year. This session will also include herbarium specimens for a hands-on component to the session.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 TW Aerial Lift Specialist - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: 6A - 1

ROOM D281-282

Street Tree Selections for Ohio: Right Plant, Right Place Tom DeHaas | The Ohio State University Urban tree planning, selection, installation and care are hot topics for municipalities. We have learned many lessons of what not to do. Come and learn how not to make the same mistakes and resources that are available.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Utility Specialist - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: 6A - 1 HANDOUT LINK HERE

TUESDAY | NOV 7 | 11:00 AM - 12:00 PM

ROOM D180-181

Common Grower Misconceptions Lynn Griffith | Harrell’s LLC We have all had misconceptions from time to time, believing things that we ultimately found out were not true. In this seminar, I take a rather humorous look at a number of things that plant people have believed that are simply not true. The talk is not critical of misconceptions at all, simply humorous and self-deprecating while being educational and setting the record straight.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D182-183

On The Floor Merchandising for Increased Sales Anne Obarski | Merchandise Concepts As customers return to physical stores, it’s the eye-catching displays that grab your customers’ attention and drive revenue. They have been used to buying online and now you have them on your “stage”. Have you redone your floorplan for your store including signing and traffic patterns and merchandising that will keep them shopping? Is your lighting and decor drawing attention to your merchandise or taking away from it?

Are you still struggling at creating the right displays and using the right strategies to place product on your shelves? Has every product earned its right to being in your store or is some of your inventory slowing your turnover? This session will address the new ways to address your inventory and your store merchandising to receive a standing ovation from your customer.

Credits Available: LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D283-284

Plant Disease Management Aaron Palmateer | Harrell’s LLC The presentation will cover common and emerging diseases and disorders that affect both nursery production and landscapes. Participants will learn to recognize symptoms and signs associated with plant parasitic pathogens and how they differ from abiotic disorders. Environmental conditions and cultural practices that favor diseases and disorders will be addressed. Further, general pest and disease management principles will be provided with recommendations highlighting some of the newer products in the market.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Practice - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: 6A - 1

ROOM D281-282

Ohio Department of Agriculture Update Dan Kenny | Ohio Department of Agriculture The Ohio Department of Agriculture will provide updates on new initiatives, quarantine pest issues,, pesticide regulation, prohibited invasive plants, and nursery stock licensing and inspection. The Division of Plant Health staff will be in the room for questions, feedback, and to help put faces to names of ODA staff you may have worked with in the past or might interact with in the future.

Credits Available: ISA: Certified Arborist - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 | TW Aerial Lift Specialist - 1 Municipal Specialist - 1 | BCMA - Management - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: CORE - 1

TUESDAY | NOV 7 | 1:45 - 2:45 PM

ROOM D180-181

Weather and Climate Impacts on the Green Industry Aaron Wilson | The Ohio State University Evidence clearly demonstrates that our weather patterns, or climate, are changing. But the changes we experience depend greatly on where we live. We will discuss the observed changes in temperature and precipitation over recent decades, from a global overview to local changes right here in Ohio. while highlighting the key challenges facing the green industry including increased pest, disease, and nutrient management issues, expanding plant and animal ranges, and impacts on landscapes and landscape designs.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1

ROOM D182-183

Bridging Gaps in Communication Styles Valerie Biehl | Thrive Purpose While we know that all businesses require people with different skill sets to succeed, it can be challenging to partner and communicate with people who operate differently. In this session, you will learn valuable insights and techniques to communicate and partner with others more successfully.

Credits Available: ISA: Certified Arborist - 1 | Utility Specialist - 1 | Municipal Specialist - 1 | BCMA Management - 1 LIC: 1 OCNT: 1

ROOM D283-284

Spotted Lanternfly & Box Tree Moth: ID and Management Update Amy Stone & Joe Boggs | The Ohio State University Come learn more about the Spotted Lanternfly and the Box Tree Moth - where it has been identified in Ohio; what to look for; how to report it; and management options as populations grow and expand in the Buckeye State. Participants will also be asked to do an inspection, looking for 3-D printed eggs, nymphs, and adults.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 TW Aerial Lift Specialist - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: 4A - .5 | 6A - .5

ROOM D281-282

Latest in Equipment Trends Chuck Bowen | The Outdoor Power Equipment Institute OPEI is the voice for the outdoor power equipment industry. As such, OPEI is keenly aware of the trends, challenges and opportunities facing the industry. From expanding software solutions to new equipment technologies like autonomous mowers and more efficient engines, Chuck will share what to have your eye on as we close out 2023 and prepare for 2024 and beyond.

Credits Available: ISA: Certified Arborist - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 | BCMA - Practice - 1 TW Aerial Lift Specialist - 1 | Municipal Specialist - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

TUESDAY | NOV 7 | 3:00 - 4:00 PM

ROOM D180-181

National Standards and Sustainability - Without The Former, We Won’t Get The Latter John Palmer | ISA Board Certified Master Arborist, Consultant The are science and research based national standards that govern proper tree care, as well as for the grower community. Without applying and adhering to these peer reviewed standards, we put our trees, landscape designs, and future tree canopy goals at risk, and that’s truly not sustainable.

Credits Available: ISA: Certified Arborist - 1 | TW Climber Specialist - 1 | Utility Specialist - 1 | TW Aerial Lift Specialist - 1 Municipal Specialist - 1 | BCMA - Management - 1 LACES: HSW - 1 LIC: 1 OCNT: 1

ROOM D182-183

EXCHANGE: Trends and Great Ideas to Attract Customers Pat Greeson | Natorp’s & Liz Hughes | Groovy Plants Ranch Join our open discussion session on customer attraction to brainstorm and share great ideas for attracting customers. We’ll explore the latest trends and creative strategies to captivate your target audience and build strong brand connections. Whether you’re a seasoned green industry professional or just starting, let’s collaboratively explore new avenues to enhance customer engagement, foster loyalty, and drive business success. Come ready to participate and leave with fresh insights to power up your customer attraction game.

Credits Available: LIC: 1 OCNT: 1

ROOM D283-284

Plant Physiology for Growers Lynn Griffith | Harrell’s LLC Explore the fascinating world of plant physiology in this seminar, where complex concepts are presented in accessible language. Gain an understanding of how plants function, operate, and adapt to their surroundings.

Delve into the intricacies of plant nutrition, disease and insect stresses, as well as environmental influences, with numerous real-life examples to enhance your comprehension. Join this seminar to unravel the secrets of plant physiology and deepen your knowledge of how plants thrive and respond to their environment.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | TW Climber Specialist - 1 | TW Aerial Lift Specialist - 1 Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: 6A - 1 HANDOUT LINK HERE

ROOM D281-282

From Leads to Success: Mastering Landscape Sales and Building a Winning Sales Force Devon Stanley | Benchmark Landscape & Pat Lynch | Lynch Design Solutions LLC Join our session for an insightful journey through the logistics of landscape sales and beyond! We’ll cover the entire spectrum, from lead generation and bid preparation to the art of closing deals. Whether you’re a seasoned professional or starting from scratch, we’ll equip you with the skills to build a formidable sales force from the ground up. Don’t miss this opportunity to unlock the secrets of successful landscape maintenance and design/build sales.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Management - 1| Municipal Specialist - 1 LIC: 1 OCNT: 1

TUESDAY | NOV 7 | 4:15 - 5:15 PM

ROOM D180-181

The Importance of Biodiversity Bryce Lane | North Carolina State University When it comes to plants in the landscape, there is strength in diversity. All too often we don’t spend enough time thinking about how important it is to promote a well-balanced ecosystem in the landscape. This talk focuses on why it’s important to create biodiverse spaces, and on how we can achieve that goal in our operations. Topics will include “plant blindness”, seed banks, attracting wildlife, bed prep, importance of native plants and more!

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1

ROOM D182-183

Service Touchpoints: 9 Critical Points of Contact that Impact Customer Loyalty Anne Obarski | Merchandise Concepts Clients can leave you with one mistake, one blunt conversation or a slow website response and they may never tell you! What’s your business’“touchpoint score”? It’s made up of countless touchpoints that your customer experiences when doing business with you. Those “scores” inevitably create a “report card” in the client’s mind. We’ll slip on their shoes and look at your “return on investment” in how you market your business, the products and services you offer and the performance of your professional staff who strategically deliver that “contagious” experience, every day.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Science - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE

ROOM D283-284

Diagnosing and Managing Tree Decline Chelsi Abbott | Davey Tree Institute Diagnosing declining trees can pose quite a daunting task. This is due to decline often being caused by any number of different insects, fungi, and environmental factors all occurring at once. This talk will aim to demystify the process while demonstrating its usefulness when dealing with decline. But we won’t stop there! Knowing the causal agents of decline is truly the first step, but what’s next? How do you manage multiple factors while mitigating client expectations for success? This presentation will also aim to discuss triage techniques to help understand good and bad candidates for management.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Practice - 1 | Municipal Specialist - 1 LACES: HSW - 1 LIC: 1 OCNT: 1 ODA: 6A - 1

ROOM D281-282

Budget Landscaping: Turning Big Ideas into Reality Dennis Karem | The Champion Companies Unlock the potential of your landscaping dreams even on a client’s limited budget! In this session, we’ll explore clever strategies to get the most out of your resources. From cost-effective solutions and phasing projects over time to educating clients about quality and smart plant choices, we’ll show you how to deliver remarkable value for money spent. Join us and discover innovative ways to create beautiful landscapes without compromising on your vision.

Credits Available: ISA: Certified Arborist - 1 | BCMA - Management - 1| Municipal Specialist - 1 LIC: 1 OCNT: 1 HANDOUT LINK HERE