Marcopolo Magazine
Issue 18 August 2016
295 buses to Ghana
Interview Paulo Cezar Silva Nunes Chairman Board of Directors
Inauguration Marcopolo Memory Space Valter Gomes Pinto
Release Paradiso 1800 DD 15 meters long
Paradiso 1800DD
C om fort a n d S op h is t icat ion Designed to offer the highest standards of safety and comfort, Paradiso 1800 DD is a result of sophistication, plenty of internal space and technology. The model, which is now offered with 15 meters in length, can also be configured for two classes of services.
Safety belt saves lives.
IImages merely illustrative. See the representative of your region to learn more about the models and their settings. www.marcopolo.com.br - on social networks: OnibusMarcopolo
EDITORAL STAFF
To the reader
Paulo Bellini
Marcopolo ‘s Chairman Emeritus
General Coordination Commercial and Marketing Department Texts production and editing Secco Communication Consultancy Sabrina Leme | MTB-RS 15062 Graphic Design Communication Sector Printing Cromo Printing and Publishing Digital Edition www.marcopolo.com.br
Erratum: “Unlike what reported on page 08 of the issue n° 17, the image credit related to the file about the acquisition of a Marcopolo Ideale by Restaurant Madero is Ronaldo dos Santos’.” No reproduction without prior and express authorization. All rights reserved. Product images and configurations may change without prior notice.
One more anniversary and a new crisis to overcome Marcopolo celebrates its 67 years. One more anniversary and, right now, one more crises to be overcome. I have the privilege to also complete 67 years in Marcopolo, where I learned a lot about people, life, about our company and in which I faced many difficult, delicate and decisive moments. Just as we do not celebrate the same birthday twice, none of these 67 birthdays was equal to the other. They were all different. Always in continuous change, always on the move and seeking to grow, to serve as an example and a reference. In the beginning, due to the product itself and the technology. Then, due to the international presence, to the ability to generate benefits and wealth for our country, our employees and the communities where we are based. In all these years, I learned from those I had the pleasure to meet that it is necessary to enjoy every moment, to share experiences, to review old concepts and to believe in our main beliefs. For the 67th time I stop, reflect and realize that Marcopolo never rests, as a traveler... New Board of Directors, new management, new markets and
new customers to win and satisfy, and a new crisis to overcome. I see new and old faces exchanging experiences. I see a lot of determination, goodwill and willingness to “fly the flag”. I see all working together to retake the grow. And that makes me happy, fulfilled and thankful. Marcopolo also went through various crises, all different from each other. In all of them we learned, came together and improved, we reviewed processes, developed new products and came out more efficient, more competitive and better than before. But not all in the garden was lovely and, within this lifelong learning, at various points, we needed to review decisions and correct our route. Therefore I say that this crisis, even though it is different from all others, as well as other we experienced, will be overcome. What is recurrent every Marcopolo’s anniversary and every surmounted crisis? The union between people and the overshoot. Each anniversary we have the opportunity to start a new cycle, different and better than all the previous ones. Best wishes to celebrate many more coming years! Good reading!
August 2016
26 Front page
295 buses to Ghana
Douglas de Souza Melo
The sale is the result of actions to expand business abroad. 06 Route of News
23 Article
New board of directors
Otávio Cunha How to survive the challenges of public transportation
Super-articulated Investment in modernity Paradiso 1800 DD to Crucero del Norte Presence in South Africa
12 Acknowledgments Export Award Lotus Award
14 Panorama
Paulo Cezar da Silva Nunes Special and winning company Guilherme de Jesus Paulus Traveling is democratic and accessible
20 Mobility 22 Special
24 Release Paradiso 1800 DD 15 meters long
26 Front page 295 buses to Ghana
30 Sustainability 32 Traveler’s Guide Pará, State of charms
40 Client Boa Esperança Transport
41 Representative VitoriaMar
42 Visits
ROUTE OF NEWS
Brazil
New board of directors During a Marcopolo Corporation’s General Meeting of Shareholders, held at the end of March, it was elected the Board of Directors for the period 2016/2018. In addition to the new chairman, Paulo Roberto da Silva Nunes, the board is formed by the vice-chairman, Oscar de Paula Bernardes Neto, and by the counselors Luciano Moisés Bado, Carlos Alberto Casiraghi, Flavio Cesar Maia Luz, Odair Lucietto and Luiza Damasio Ribeiro do Rosario. Among the goals of the new Marcopolo Corporation’s Board of Directors is to set the company’s management parameters to keep investing in productivity, in order to boost competitiveness and business growth, both in Brazil and abroad. For this reason, the company’s leadership is focused on raising quality and safety
Malagrine
standards as a way to overcome the period the bus sector is facing in Brazil and to expand its activities and operations in key international markets.
Júlio Soares
From left to right, standing, Flavio Cesar Maia Luz, Odair Lucietto, Luciano Moisés Bado and Carlos Alberto Casiraghi. Seated, Oscar de Paula Bernardes Neto, Paulo Roberto da Silva Nunes and Luiza Damasio Ribeiro do Rosario.
Elevator required in 2017 The requirement for coach buses leaving the factory equipped with lifts instead of the current transshipment wheelchair will take effect from 1 July 2017. The decree 294 of Inmetro
60 years in Brazil
was published at the end of June. The current coaches equipped with wheelchair do not need to be adapted and can operate up to the end of
Marcopolo took part to the celebrations of 60 Years
their useful life.
of Mercedes-Benz in Brazil. The company’s CEO,
The new determination also includes mini or
Francisco Gomes Neto, and the director of marketing
midi coaches with up to 12 tonnes of PBT. Double-
and business operations, Paulo Corso, accompanied by
decker models are not required to have lifts, but
other Marcopolo’s executives, attended the event hosted in São Bernardo do Campo which celebrated the role of the assembler in Brazilian territory. One of the main attractions of the night was the truck of the future 2025, which brings together advanced technologies. 6
Viajante - Issue 18 - August 2016
they need to submit access ramps and enough room to the wheelchair on the lower floor. The lifts will allow greater autonomy for people with mobility limitations and will facilitate the work of the companies’ employees.
Brazil
Super-articulated Nineteen Marcopolo super-articulated Viale BRT buses were handed over to the Auto Aviação Jabour, from Rio de Janeiro. The vehicles, used in the state capital transport service, are 23 meters long, can carry more than 150 standing passengers and 52 passengers seated on Upholstered City seats with headrest. Equipped with O500 MDA 3736 Mercedes-Benz chassis, the vehicles have air-conditioning systems, GPS, video monitors and monitoring of the fleet and passenger safety.
ROUTE OF NEWS
23 Senior minibuses for Real Brasil The Marcopolo Senior Turismo minibuses were the choice of Transporte e Turismo Real Brasil, from Rio de Janeiro, intended to passenger transport to tourist routes in the state of Rio de Janeiro. Equipped with Mercedes-Benz LO 916 chassis, the 23 vehicles can carry 24 passengers in Executive 910 Soft seats with retractile three-point seatbelt belt. They are equipped with monitoring cameras, GPS and audiovisual system with radio, DVD and flat screen monitors. They are also furnished with air-conditioning system, pantograph access door and bonded glasses, in order to increase inside comfort.
Douglas de Souza Melo
Douglas de Souza Melo
Renewal of urban transport in Londrina The companies Transportes Coletivos Grande Londrina and Viação Garcia, in Londrina, Paraná, acquired Marcopolo Viale BRT buses. The first vehicles provided to the new city transportation system have different configurations such as monitors, audiovisual system with DVD and CD Player, image recorder and are suitable for wireless Internet (Wi-Fi). “The investment is an example that should be replicated to all municipalities. The goal is to provide important benefits and advantages for citizens, in addition to improving urban mobility with modern and comfortable buses. The companies have chosen the model Viale BRT, in both conventional and articulated versions, in
order to raise the transport quality in the city”, explains Paulo Corso, Marcopolo’s director of marketing and business operations.
Rubem Vital
Viajante - Issue 18 - August 2016
7
ROUTE OF NEWS
Brazil
Investment in modernity A unity from Epírito Santo focuses on the production of full-equipped lightweight vehicles of Volare brand. In April, Marcopolo Corporation completed the second phase of the project of its most modern industrial complex in the country, located in the city of São Mateus, in Espirito Santo. More than R$ 100 million have already been invested in this new unit dedicated exclusively to the manufacture of lightweight vehicles of Volare brand intended for passenger transportation. Volare is an independent business unit of Marcopolo Corporation and its operation represents the installation of the first automaker in the state of Espirito Santo. The new plant is an ecological model and has unprecedented production process, which uses the automaker concept, with solid lines, including for painting, reduction of the movement of components and systems, with fixed tools and employees at the workstations and visual system of information.
New market segment In its new industrial complex, Volare innovates with the production of a new model: Volare Five, lightweight, full-equipped and that creates a new market segment, the compact vehicles one. The design of Volare Five came from inside out and gathers the main features and advantages of a van, as agility, maneuverability, handling, low fuel consumption and cost of acquisition, and reduced levels of NVH (Noise, Vibration, and Harshness), with the attributes of a coach (number of seats, comfortable seats, strength (durability), cost of maintenance, visibility, after sales network, resale price and brand image. Conceived and developed from these definitions and with the dimensions and needs to meet these users, the model has chassis and bodywork forming a full set. The concept is to scale the vehicle with greater internal space, through the reduction of thicknesses and tolerances of the body, maintaining the assembly rigidity and security to provide greater comfort, visibility and safety for users. The attributes of durability, robustness, easy maintenance, reduced cost of technical assistance and versatility create new parameters.
Marcopolo Rio resumes its activities Leticia Pereira
It also adopts fine technology systems, with robotization of welding and painting, processes optimization, automation, functional plant and laser cuts in tubes and plates, among other features. All this features enable the mapping of activities and ensure higher quality and efficiency standards (efficiency is monitored at every vehicle produced), in addition to offering better ergonomics for employees. Besides the modernity of industrial plants and production processes, another stand-out feature is that the factory has an intelligent concept for all sectors, especially the layout for the assembly line.
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Viajante - Issue 18 - August 2016
Marcopolo Rio, located in Xerém, Rio de Janeiro, resumed its activities last June and keeps the manufacture of urban buses destined to both national and abroad market. Due to the significant reduction in national demand, the production had been interrupted at the end of last year. The first vehicles manufactured this year were the urban buses Marcopolo Torino for the companies Auto Viação Alpha e Auto Viação Tijuca which purchased respectively ten and five units. The 12.7 meters long vehicles have OF-1721 Mercedes-Benz chassis, are fully accessible and meet the standard SMTR/RJ. With average capacity for 39 seated passengers, they are equipped with City Comfort seats, elevator, air conditioning system, automated fare collection and internal lighting in LED.
TC
Brazil
ROUTE OF NEWS
Always ahead The current economic moment requires companies to align and review strategies in order to meet the the expectations of a market that is stagnated due to the political and economic instability. In April, sales representatives from Brazil and abroad attended the Convention of sales which had as its motto the Olympics and made use of the symbolism of the medals to show that every effort is rewarded. The 2015 results and the 2016 goals were recently disclosed under the moto Always Ahead: strategies to keep, grow and win. In the edition of this year there have been changes in the work directed to the members of the internal Gelson M. da Costa
market sales team. Among the presentations made, Mara Rodrigues and José Garcia Neto, respectively Moneo Bank and Caruana Financeira representatives, talked about the lines of products financing. There was also the realization of a panel to which took part Jose Antonio Fernandes Martins, chairman of FABUS, Paulo Porto, chairman of ABRATI and Otávio Cunha, executive chairman of NTU. With the mediation of the Marcopolo’s director of marketing and business operations, Paulo Corso, the executives spoke about the current scenario of the passenger transport segment and about the prospects of the sector. “Working aligned to partners and industry representative bodies is the only way to expand growth opportunities in a market that is increasingly competitive”, says the businessman.
Mercado Externo Mercado Interno
Turiassu Araújo
Acknowledgment to partners The companies Sansuy, Manzato, Panatlântica and Weloze were identified as best Marcopolo and Volare suppliers in the categories of Quality, Competitiveness and Logistics. The choice was based on the 2015 performance. Sansuy was the winner of the 2015 Standout Supplier award. Manzato bolts won the Standout trophy in Competitiveness, Panatlântica was the Standout in Logistics and Weloze in the Quality category. The award was presented at the beginning of May, in occasion of the annual meeting of suppliers that gathered about 250 representatives of partner
companies, aiming to highlight and share best practices in order to achieve even more competitiveness, productivity and operational efficiency.
Gelson M. da Costa
Viajante - Issue 18 - August 2016
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ROUTE OF NEWS
World
Paradiso 1800 DD to Crucero del Norte The Argentinian company Crucero del Norte incorporated to its fleet 28 new Paradiso 1800 Double Decker cocahes intended to travel tourism on both national and international routes served by the company in Brazil, Chile and Paraguay. The company, that is a traditional Marcopolo client, renews its fleet annually with double decker vehicles for intercity passenger transportation. The Marcopolo Paradiso 1800 DD has a modern design with widescreen windshield, which is
greater and curved, so broaden the visibility for both the driver and passengers. This enables the travelers housed on the top front part to have a “full view� perception of the journey and the landscape. Internally it is equipped with 1,060 mm wide semi-sleeper seats, chromotherapy decorative lighting, audiovisual system with 5 monitors and DVD player with USB, monitoring cameras and in-seat power ports.
Gelson M. da Costa
Double Deckers for Bolivia too A deal was closed to the exportation of six units Paradiso 1800 Double Decker to the Bolivian transport company Flota Bolivar, from Cochabamba. The vehicles will be used in interstate routes. The deal reinforces the image of reliability, robustness, safety and comfort that the model has in all South American countries. The coaches of the Flota Bolivar are 15 meters long and have two chassis configurations
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Viajante - Issue 18 - August 2016
(Mercedes-Benz O500 RSD 2742 8x2 and Volvo B450R), both with capacity for 12 passengers on the lower floor and 31 people on the upper floor, on sleeper seats with leg rest. The vehicles are equipped with air suspension, outside electric rearview, two refrigerators, monitoring system, air conditioning, heating, in-seat power ports, AM/FM radio with CD and MP3 reader, DVD player and 8 LCD monitors.
World
ROUTE OF NEWS
Presence in South Africa Marcopolo South Africa - Masa delivered 25 Marcopolo buses to various transport operators in the country. 2 Paradiso 1800 DD, 1 Paradiso 1200, 1 Andare and 3 Marcopolo Viaggio 1050 were provided for the companies
Eldo Coaches, Wonder Investment, Juldan Motors and Intercity. 6 units of Torino model were sold to the Army and Air Force in Zambia and 12 units were sold to the company Madodi & Kopano Bus Services.
Photos: Masa Disclosure
Buses to Qatar Four units of the coach model Viaggio will be provided to two operators in the chartering segment in Qatar. International Heavy Equipment purchased two Viaggio 1050 and MBM Transport will receive two Viaggio 900 vehicles. Since the second half of last year, with the increased competitiveness of the Brazilian product, Marcopolo has recovered markets and international clients. Among these there is the Arabic one. “We are very pleased to close this deal, a result of the work of all our export team. Our goal is to gradually regain the space that we once had in the region�, explains Ricardo Portolan, Marcopolo export manager. Designed for both intercity transport and chartering service, the model Viaggio 1050 is
equipped with Executive 1060 seats and can carry 49 passengers. With 12.5 meters in length, the vehicle has Volvo chassis B380R 4x2 with front door, bonded windows, audiovisual system with radio, DVD player, folding monitors, rear vision camera, in-seat power ports and air-conditioning. The vehicles Viaggio 900 developed for MBM Transport also have Volvo chassis B380R, front door in the wheelbase, bonded windows, air conditioning system and rear vision camera. With 12.5 meters in length, they have 45 Executive 1060 seats, radio, DVD Player, three folding monitors and in-seat power ports.
Viajante - Issue 18 - August 2016
11
ACKNOWLEDGEMENTS
Exports Th e Mar c o p olo perf o rm a nce i n 2 01 5 i n t h e pro vis io n of b u se s m an u fa ct u red in B ra z i li an u n i t s f o r So u t h A m e r i c an , A f rica n a nd M i dd l e Eas t c ou nt ries ha s ena b l e d t h e c om pa ny t o w in th e E x p o r t RS 2016 Awa rd i n t he c at e go r y Met a l l u rgic S ect o r S t an d o ut . I t i s awar d e d a nnu a l l y by t he Ass oc i a t io n o f D i r e c t o r s o f Ma rket ing a nd S a l e s i n Braz i l - ADVB/
Neitor Correa Oscar Romero, Paulo Corso, MĂŠri Steiner, Yuri Tessari, Rodrigo Ferrarini and JosĂŠ Carlos Secco during the awards ceremony.
RS an d ai m s t o reco gniz e, pr omo t e an d highlight t he m a i n c o mp an i es f ro m Rio G ran d e d o S u l t ha t ha d bet t e r p e r f o r ma nce in t he i n te r n at i o n al m a rk et , in a d di t i o n t o enco u ragi n g t h e s t rat e g i e s t h at s eek n at i o n al econ o mi c g r owt h . Th e cer e mo ny o f t h e 4 4 th e d i t i o n of the awar d wa s he l d at th e Bo u r b o n Cou n t r y Th eat er, i n Po r t o A l e g r e.
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Viajante - Issue 18 - August 2016
Innovation On the occasion of the awards event held at Braskem unit, in the Petrochemical Complex located in Triunfo/RS (State of Rio Grande do Sul), the 2016 Innovation Champions Award indicated Marcopolo as the 1st company in the automotive sector, placing the company a position ahead compared to 2015, thus ranking 4th place among the 20 most innovative
ACKNOWLEDGEMENTS
Lotus Award In the 23rd edition of the Lotus Award, promoted by the Publisher Editora Frota, Marcopolo has once again been recognized as the Brand of the Year in Bus Bodies and Brand of the Year in Coach Bus Bodies.
Leticia Pereira Francisco Gomes Neto and José Augusto Ferraz, managing editor of Editora Frota & Co.
Tony Santos
companies in the South of Brazil. The award was received by the Design and Innovation manager, Petras Amaral Santos. Conducted by AMANHÃ magazine and Edusys, with technical support from Dom Cabral Foundation, the award identifies the 50 companies that develop the most innovative and creative practices in Paraná, Santa Catarina and Rio Grande do Sul.
Viajante - Issue 18 - August 2016
13
PANORAMA
Management and Leadership
Paulo Cezar da Silva Nunes
Chairman of Marcopolo’s Board of Directors
At a time of low demand and increased customer rigor, it is essential to produce with quality and to have a great work environment.”
Júlio Soares
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Viajante - Issue 18 - August 2016
“A special and winning company” With over 40 years of experience in the automotive industry, especially in the area of organizational intelligence, Paulo Cezar da Silva Nunes is the chairman of Marcopolo’s Board of Directors since last April. His election to the biennium 2016/2018 is part of the process of professionalization of company’s management and leadership, which started around 15 years ago and strengthens the company’s focus on efficiency and competitiveness. The executive was already acting, since 2012, as an independent member of the Marcopolo’s board of directors, besides being part of the HR and ethics committee.
Viajante Magazine - what are, in your opinion, the main challenges for Marcopolo during your management? Paulo Nunes - Marcopolo, as a leading company in its sector, has as permanent challenges the actions focused on product upgrading and competitiveness, on spotless service to its customers and on shareholders and employees satisfaction. Viajante - What is the role and what are the duties of the board chairman? How does your management influence on the company business? Paulo - The Board chairman has several assignments and statutory obligations to the company, including many governance and legal processes with its controllers, shareholders and employees. The main assignment is to conduct appropriate and balanced decision-making processes, which are critical to the company. The decision-making processes of the company are formed by various opinions and consensus produced by our counselors, by recommendations of the committees that work in support of the Board and by the will and need expressed by the company’s leaders in their day-to-day. The adequate understanding and involvement in the relevant themes and resolutions of the Board are the guarantee and the support for better decisions to be taken by the company in the conduct of its activities. Viajante - Based your experience in the automotive industry and, especially in the area of sales, how can you contribute to Marcopolo’s management and customer relationship? Paulo - I understand that Marcopolo, through its leaders and employees, has permanent focus on activities related to customer satisfaction. For me this is the main reason that explains the success of the company, in addition to other important features. I understand that all movements within
the organization will always reflect in quality, attention and excellence in customer service. Our contribution will be to promote this approach to keep the customer as our top priority. Viajante -Within Marcopolo’s growth strategy for the coming years, how to merge focus and importance of the Brazilian market with international expansion? Paulo - I see the focus on Brazilian market as a priority, to which the company has been devoting great efforts and resources of all kinds to maintain its market share, releasing new products that completely meet the various and important local market requirements. As for international expansion, this is a one-way trip, i.e., we already are an internationalized company and we want to maintain the positions already achieved. We will keep strengthening and expanding our actions and projects in various regions of the planet, adopting different ways and priorities to develop business opportunities and partnerships that offer the reliability needed to realize our long-term investments. Therefore, both markets are important and essential, never excluding one another. They have appropriate priority, which is well balanced in accordance with the resources and opportunities set out in the company’s business planning. Viajante - Customers want always more customization, after-sales services and guarantees, as well as lower prices and more facilities in the purchase of vehicles. In a scenario of stagnation that is extremely competitive as the Brazilian one, how to act along with business executives to ensure the achievement of such goals? Paulo - We certainly work in a business of high complexity, which requires resourcefulness and continued customer care. The Board of Directors help the company’s management in clear directions aimed at achieving short, medium
and long term possible targets. We maintain the attention to planning ensuring the continuity of the company, incorporating economic and social considerations as well as considerations of good corporate governance in the definition of businesses and operations. Viajante - Tell us about your experience and living as a member of the Marcopolo’s Board of Directors. What were the most important moments? Paulo -My experience has always been in the industry, where I took several roles throughout my career of 40 years. Along these years, I was always connected to the auto parts industry, working for the past 20 years for Dana, in which I have exercised the role of region vice president, being able to manage operations and projects, to develop markets and to coordinate the business development along with automakers, both national and international. Important moments were those when automakers had projects of global platforms, to which I actively took part, so being provided of great knowledge and developments. In 2012, my entry into the Marcopolo’s Board meant a new phase in my professional life. I found a company of great value and an immense fortress based on principles and people. Marcopolo has continuously surprised me in a positive way by their ability to adapt to different situations, having resilience and focus on the business that far outweigh any difficulty. Such as the tough time that Brazil is now facing and from which we will emerge more strengthened to continue growing.
Viajante - Issue 18 - August 2016
15
PANORAMA
Market Vision
Guilherme de Jesus Paulus
Chairman of CVC Board of Directors
The way is working hard and having a strong network of partners, because it is hard to grow only by ourselves.
Š 2012 Š -2012 Gladstone - Gladstone Campos; Campos
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Viajante - Issue 18 - August 2016
Traveling is democratic and accessible Founder and Chairman of CVC Board of Directors, the largest travel operator in the Americas, Guilherme de Jesus Paulus, 67 years old, has always sought to innovation and creativity and his company stands out by offering trips that are accessible to all pockets. In 1972, when CVC began its activities in the city of Santo AndrĂŠ, in the ABC region of SĂŁo Paulo, until today, with more than 1,000 franchise stores and 6,500 registered agencies in Brazil, the entrepreneur has accumulated over 40 years in the tourism industry. He is also owner of the GJP Hotels & Resorts, which accounts for the management of 19 hotels and resorts in Brazil. Guilherme Paulus knows the segment of tourism very well and shares a bit of his experience, optimism and belief in the Brazilian potential.
Viajante Magazine - By 1972 on, tourism and Brazilian tourists have changed a lot, in size, options of destinations, structure and, especially, in income. How was it like to take part and to collaborate extensively in this evolution to grow and achieve a high level of quality? What are the prospects for the future? Guilherme de Jesus Paulus - Considering the experience of 44 years of CVC’s activities, we went through countless adversities of economy, with trade and changes in economic plans. The difficulties will always exist, at different times. The present moment is no different and it is worth mentioning that people keep traveling. The numbers of CVC remain high; the company grew by 1.7% in confirmed bookings in the first quarter of 2016 compared to the same period of the previous year. The experience shows us that Brazilian people adapt their trip to their budget and keep traveling, after all a vacation is always a unique opportunity of rest which the worker sees as a merit. Tourism is a sector that is resi-
lient, consumers want to travel and all the company works to make sure that thousands of Brazilians can do so. In the case of the GJP it is no different. Our hotel chain, that has 19 hotels, is in continuous expansion. By the end of this year we will have three new hotels opened.
The experience shows us that Brazilian people adapt their trip to their budget and keep traveling. Viajante - Tourists want safety, comfort and assurance of good programs, all-inclusive formulas with hotel, transportation and attractions. In this regard, you believe that the Brazilian segment still has a lot to evolve. Is CVC being shaped in this direction? Is that why it invests in new destinations and explores the inside of the country?
Guilherme - Yes, CVC is always in search of a new destination, a new journey to offer to Brazilian customers through all sales channel. We are a retailer that understands that consumers are multichannel, i.e., they perform the purchase through the most convenient sales channel, so we need to be in all these in person and online channels. CVC was, for example, a pioneer in launching its website, in the 2000s, and since then it has gradually increasing its activities in this direction. The acquisition of Submarino Viagens, that is a strong brand among Online Travel Agencies (OTAs), comes exactly to strengthen the digital presence of the company. Currently, online sales account for 6% of total sales of the CVC and the share of this channel can reach 15%, a large gain in a short period of time. But acquisitions certainly strengthen the importance of CVC to the economy and to the life of thousands of Brazilians, whether they are our employees, customers, franchisees, suppliers or other business partners in the tourism chain. Therefore, we are expanding our brand also in cities with less than 100 thousand inhabitants, in various parts of Brazil.
Viajante - Issue 18 - August 2016
17
PANORAMA
Market Vision
Viajante - How do you see the role of the coach in the tourism sector, even with the popularization of the airplane? As well as on mobility, is the integration of different modes the formula to understand the needs and desires of the tourist? Guilherme - There is no doubt that the integration of means is fundamental. Even if you travel by plane, you will need a bus at some point of the journey, either for the transfer or once arrived to the destinations. And road trips are still contemplative and have an extremely devoted public. Viajante - Does the positive impact derived from events like the Olympic Games affect the whole country or only in the host city? Guilherme - The Olympics finally arrived, it is an unforgettable showcase for any nation, a large entrance gate to international tourists. We proved to be great hosts in occasion of the World Cup, so now the goal is working to receive these tourists and athletes from all over the world and show them what Brazil has to offer. Our continental dimensions are immeasurable; we do not need to restrict the dissemination of our beauties only to Rio de Janeiro, which is already a worldwide known destination. We have historic and natural beauty everywhere, highlighting especially the Northeast region and Salvador, in addition to SĂŁo Paulo, Rio Grande do Sul and the Amazon rain forest, loved by tourists. Our numbers, compared to international statistics, are still much lower than expected, which makes this Olympic opportunity one more chance to broaden results, generating
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Viajante - Issue 18 - August 2016
jobs and income as well as a revenue
role in this process. There at the beginning
for municipalities and fun for tou-
of CVC, we launched along with Marcopo-
rists and athletes.
lo the Double Decker coach which was the
Viajante - Did Brazilian and fo-
great news of that era, we are great part-
reign tourists change their habit?
ners and pioneers in the introduction of the
What are the stand out features they seek when traveling by land?
coach in leisure tourism.
Guilherme - Given the economic insta-
Viajante - What is the message
bility that the country is going through, we
you would like to leave to those who
realized that Brazilian tourists have replaced the dream trip by a trip that fits in their
want to invest and undertake?
pocket, choosing leaner and more econoGuilherme - First of all, you
Our continental dimensions are immeasurable; we do not need to restrict the dissemination of our beauties.
must love what you do. The entrepreneur must also be attentive to everything and everyone. It is essential to deeply understand the market in which you operate as well as your competitors. Obviously, to succeed, there is no ready-made formula. The way is working hard and having a strong network of partners, because it is hard to grow only by ourselves. I often say that success is the re-
mic travel. In this scenario, traveling by coach is an attractive option to consumers.
sult of 5% inspiration and 95% perspiration. Other tips are innovating, listening
Viajante - Has the coach evolved
to experts, observing the market and per-
and followed the progress of the
severing. The professional update is also
sector and its needs?
extremely important thing in the current
Guilherme – the coach tourism shows
scenario. I believe that we all dream of
no significant growth on an annual basis.
having professional success and I was not
Those who opt for this type of journey, in
different. I found in tourism my true voca-
their majority, are groups of friends, families with children or even tourists who
tion and I followed my dream, studying and
are traveling alone, aiming to meet people
working hard, always keeping an eye on the
and make new friends. As I said earlier, it
market opportunities and, of course, with a
is a contemplative tourism, with no hurry, longer stops and especially drawn to bring
lot of passion for what life has taught me:
more knowledge and culture in each city of
meet and welcoming tourists with excellen-
scale. And Marcopolo has a fundamental
ce wherever they may be.
Viale BRT
D esign and Ro bust ne ss
In the city we are all pedestrians.
The images are merely illustrative. See the representative in your region to learn more about models and their settings www.marcopolo.com.br - on social networks: OnibusMarcopolo
Viajante - Edição 17 - Março 2016
15
MOBILITY
A new phase of transport in Porto Alegre
Evelim Estrada
New buses, new visual identification, new way to purchase tickets. The new system of public transportation in Porto Alegre that went into operation in 2016 presents to the more than 1 million 400 thousand inhabitants of the capital changes that aim to qualify the service offered. The system is the result of the bidding of public transport in Porto Alegre. At the beginning of the new operation, in February, the fleet had 1,715 buses, 12 more than in the past. Among these, 296 are new vehicles, 636 are air-conditioned and 1,010 are equipped with lifts to promote accessibility. “As the bidding states that the number of passengers per square meter should fall from six to four, over the next three years 72 new buses will enter into circulation and the expectation is that in ten years all fleet vehicles will be equipped with air -conditioned”, explains Gustavo Simionovski, technical manager of the Association of Passenger Conveyors from Porto Alegre (ATP). Another change brought by the new system, which had an estimated investment of R$ 120 million, was the extension from three to four consortiums divided in six areas and complemented by Carris, the public transport company of the city. The two previous public
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Viajante - Issue 18 - August 2016
tenders predicted bus lines divided in three areas. According to the transportation director of the Public Transport Company (EPTC), Maria Cristina Molina Moreira, with the new distribution by areas, there was a reorganization of the routes and the adoption of the use of specific colors for each region served. “In order to allow the user to easily identify their destination, we adopted the blue color for the routes circulating in the North Region, green for East Region, red for the South Region, and yellow for those circular and transverse routes served by Carris”, she explains. User participation A result of over two years of work, the new system had effective collaboration of the users who participated in meetings to contribute their suggestions. Were held three public hearings, 24
MOBILITY
meetings in 17 regions of the city covered by the Participatory Budgeting (PB) and was created a channel on the internet to enable population to share their opinion, so receiving by email 241 suggestions, both from individual and representative bodies. Through the Moovit application, which maps routes considering only public transportation options, over 220 users have also sent suggestions to the city hall. The feasibility of the suggestions went through technical analysis. According to Simionovski, the popular participation was a great advantage in the process of renewal of the system. “Listening to users was important to insert in the tender bidding those requirements that helped to balance the needs of users to the real system”, he says. Maria Cristina believes the public bid of the new system also represented advances concerning the operation sustainability. “All new buses are equipped with Euro V engines, therefore they are less polluting. The public bid also included the suitability of companies on the correct disposal of waste resulting from the maintenance of the vehicles”, she added. Users Council Users of the New System of Collective Transport in Porto Alegre. The demand came during the discussions about the bidding in the meetings of the Participatory Budget and aims to support the EPTC in the supervision of the offered transportation.
“It is an advisory Council and aims to bring the perceptions of users that could contribute to improve the quality of service”, explains Maria Cristina. Any citizen may apply to the elections that still have no date set to happen. The elections will take place in each of the 17 regions of the PB. In total there will be 21 representatives, 17 representatives of society and four of the Thematic Chamber of Traffic Transportation. Advance tickets Another change resulting from the new system, provided in the bidding documents and developed along with the EPTC and by new transport companies, is the possibility to purchase tickets in advance through Internet in the modalities Early Pass and School. “This was an old demand and is an important issue because in addition to system responsiveness it provides user convenience”, says Simionovski. Such tickets are accepted on all buses from Porto Alegre, “jitneys”, on the train and on buses from Canoas and Esteio integrated to the rail system. According to EPTC, it is estimated that once the new form of acquisition of public transport credits is deployed, about 950 thousand users will benefit.
Evelim Estrada
Viajante - Issue 18 - August 2016
21
SPECIAL
Strength from experience Marcopolo completes 67 years facing a delicate moment in Brazil with creativity, Commitment and dedication In an instable political and economic scenario, Marcopolo celebrates its 67th anniversary. And to maintain its traditional growth path, the company combines creativity, commitment and dedication, along with its traditional virtues of focus on people, product quality, timely response and flexibility. “The period is not favorable for the Brazilian bus and there is no resume prospect in the short term. However, this does not prevent the company to use the strength of its brand and its experience to create opportunities and move forward. We cannot stop”, says Francisco Gomes Neto, general director of Marcopolo. The Company takes advantage of the low demand in the Brazilian market to redesign processes, raising its quality and productivity standards and to get closer to the market. In this sense, the company invests in actions to
boost business growth, to seek the total customer satisfaction, to maintain the work force and to train employees. The first item concerns the focus even more on the narrowing of the relationship with customers in the Brazilian market. The commercial engineering and after-sales teams are seeking to identify future demands of transport operators in order to develop new solutions that meet the specific features of each type of operator in each region of the country. The second item, with focus on the growth of exports, has boosted the presence of Marcopolo products, especially in Latin America, Africa and Middle East. The company has explored new opportunities in almost all continents to enable the extension of the portfolio of customers and to seek new business in foreign markets.
As part of celebrations for the anniversary, the company opens the Marcopolo Memory in a new location - Space Valter Gomes Pinto. The place was created in 1999 and aims to deliver a trip through the “Marcopolo World”. With the reopening, the space is honoring the
the media that present the history of the company
executive who has contributed to the construction
and the evolution of the products. The Marcopolo
of the company’s history and that was considered
Memory - Space Valter Gomes Pinto, has also
a reference for the Brazilian industry of buses
a restored bus Nicola model, manufactured at
and the community from Caxias.
Planalto Unit in 1967 and donated to Marcopolo in
On site are preserved documents, objects and Learn about the space. Go to marcopolo.com.br/memoria
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Viajante - Issue 18 - August 2016
2012 by Suzantur, from Suzano, São Paulo.
ARTICLE
How to survive the challenges of public transportation
Alan Santos
OtĂĄvio Cunha
W
Chairman of NTU National Association of Urban Transport
henever we talk about the loss of demand on public transport by bus what has become frequent in the last 12 years - there are many different ratings on the reasons and on the blamed for this decline of passengers. There are those who assign the blame to low quality of service; there are those who point the finger to the poor management of companies and there are those who say that the buses are old, that they not work anymore. In addition, there is the economic crisis in the country, which permeates all the alternatives. This year the industry was surprised by a drop in demand outside the customary levels, on average of 2% per year. In the most recent survey done by NTU (until March 2016) the loss was 4.1% of the total passengers. Even if these numbers would cause confusion and fear for the future of transport, it is not possible to see an only alternative to justify such a framework. Those who follow the performance of public transport in Brazil, such as NTU, know that it is still very difficult to deliver a service that meets, especially, the need to take
the passenger to their destination, in the shortest time possible, and at a cost commensurate with the budget. And they also know that good public transport is more expensive. They also know that the economic crisis should not prevent citizens to have better mobility conditions or allow the loss of life quality. But for that it is urgent for the country to resume investments, even if gradually. And the services cannot be defrayed only from the value of the fare. This is the main issue. In order to solve such an issue, NTU is already committed to the
Constitution and exposes the urgent need to provide the public transport of a financial cushion, able to afford the quality of service that people want and deserve. There is no need to be neither an expert in the area nor an economist to understand that while this service is supported by fare, as it is at the moment, the sector will continue in this stranglehold, being pointed as solely responsible for the demand loss. Such demand, as we know, is directly linked to a number of factors that require improvements: prioritizing
“I t is urgent fo r the country to resume i nvestments, even if gradu ally. �
public
transport,
improvement of planning and public management of the service and the productivity. That
is
why
NTU
welcomes
proposals such as the Cide. NTU believes
that
the
intervention
contribution in the economic domain, defense of motions that stimulate the productive capacity of the sector and to promote the recovery of 30% of the demand lost in the last 12 years. After all, it is necessary to plan the systems, to empower public managers, to invest in infrastructure and to create a new financing policy for this area. There is a delay of more than 20 years in these issues. Fortunately, with the approval of a proposed amendment to the Constitution (PEC 90/2011) by Mrs Luiza Erundina (PSB/SP), in September 2015, the sector found a strong argumentation to advocate the creation of a source of own resources to finance public transport. The proposal considers the service a social right, enshrined in the
at the municipal level, known as municipal Cide - in Congress - will only
bring
directly
on
benefits, fare
impacting
reduction.
The
proposal aims to municipalize this contribution, directing the collection on the consumption of gasoline and alcohol to subsidize the fare. We are heading towards a dead end. And if we do not find funding opportunities, whether in banks, in programs designed specifically to the industry or if we do not create other sources maintained with FGTS funds or other financial resources, we will be guilty and will carry a burden that is not on a single sector, it is on the whole country.
Viajante - Issue 18 - August 2016
23
RELEASE
Paradiso 1800 Double Decker 15 meters long The model delivers distinctive standard of comfort, ergonomics and safety, in version 8x2 Comes to the Brazilian market the version of the Marcopolo coach Paradiso 1800 Double Decker with 15 meters in length. The model will be produced only in the configuration with chassis 8x2. Having an extra meter in length, it allows the placement
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Viajante - Issue 18 - August 2016
of one more row of seats in the upper room and increases the space in the lower room and in the luggage compartment, keeping a high standard of comfort, safety and ergonomics. “The new configuration brings benefits and advantages both
for the operator and for the passenger. The proposal is still pending approval by regulators, but the expectation is that this option will be offered to customers soon�, explains Paulo Corso, Marcopolo’s director of business operations and marketing.
RELEASE
With innovative design, the model is configured with panoramic windscreen that enhance both driver’s and passengers’ visibility. The optical assembly with LED in turn signal lights and position lights increases luminous efficiency and durability, reducing the need for maintenance. Boarding and alighting are facilitated by wider doors and stairs with handrails positioned in an accessible way and illumi-
nated by LED and motion sensors that turn the lights on and off automatically. Internally, the focus is on the high standard of comfort and space of the passenger room, illuminated by LED and indirect lights that create a comfortable and sophisticated environment. The LED lighting is also present in the reading lights, activated by touch, and have also optional features as individual outputs for
air conditioning, headphone jack and volume control. Single audio amplifiers are integrated to the reading spotlights. The model has 23-inch LED front monitors and 15-inch LED monitors positioned in the ceiling throughout the passenger room. It also offers other options such as wireless internet system, GPS, audiovisual system with DVD player and radio with MP3 player and USB input.
Comfort to the drivers In the model Paradiso 1800
embodies all instruments, such
efficient air vents and ventilation
both the driver and the
as the display of reverse camera,
system,
more
internal cameras and the multiplex
behind the seat, individual lighting
comfort, safety and ergonomics
system (combined functions of all
for the driver and the auxiliary
for easier driving. The dashboard
bus equipment). It also has more
driver with touch drive.
DD
auxiliary
driver
have
storage
compartment
JĂşlio Soares
Viajante - Issue 18 - August 2016
25
FRONT COVER
295 buses to Ghana
FRONT COVER
A significant amount of vehicles sold is the result of actions with a focus on the expansion of the company abroad.
Gelson M. da Costa
FRONT COVER
The result of a long negotiation conducted in partnership with Scania, an agreement for the supply of 295 new vehicles to Ghana, in Africa, was closed. The buses were purcha sed by the Ministry of Transport and are intended for urban passenger transport in Accra, capital of the co untry, and for intercity transpo rt. According to Ricardo Portolan, Marcopolo’s export manager, this is an important business for the company. “The provision is one of the largest volumes of sales in export in a single purchase and is the result of the various actions of the company to seek new business abroad. The attractiveness of the Marcopolo proposal, both about products and after-sales services, was fundamental to close the deal. The production of the buses
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Viajante - Issue 18 - August 2016
has already started and will be completed this year. We are glad to be part of this project, which will contribute to improve the mobility of people in Ghana”, says the businessman. Among the 295 bus, 245 are Viale models with Scania k250 UB 4x2 chassis and will be used in the Accra BRT system for urban passenger transport. The remaining 50 units are three different coach models (Paradiso 1200, Viaggio 1050 and Ideale) and will be used in routes between cities. The new fleet aims to offer new vehicles which are modern, safe and comfortable, in order to improve urban mobility in the country. Marcopolo Viale BRT model has low floor and is the most modern bus produced in Brazil. It incorporates, among other technologies, rear engine with low
emissions of polluting gases and automatic gear change. The larger internal width, associated to the seats configuration, provides a wide free area and facilitates the movement of passengers, making the trip more comfortable. With greater internal height, it allows the inclusion of efficient air ducts, speakers and space for advertisement on the upper side. Viale has a robust and extremely reliable design, a status that was conquered through the people who use it and is a product with excellent cost/benefit, attribute recognized by the sector’s businessmen in the urban passenger transport. Other important characteristics are the two doors, City model seats, monitors and system in order to monitor and record images.
FRONT COVER
Improved highway transport Fifty units are coaches, 20 of them are Paradiso 1200 models, 20 are Viaggio 1050 models and ten units are Ideale models. The coaches Paradiso 1200 and Viaggio 1050 have semi sleeper seats, two access doors, toilette on the wheelbase, monitors and cameras to external view of the vehicle. The vehicles have air-conditioning system, individual audio and side windows with bonded glass. According to Paulo Corso, Marcopolo’s director marketing,
of
business the
vehicles
operations have
and
external
signposting (Daytime Running in LED) and have even more sophisticated indoors, with automatic adjustment of the satellite control position and new semi sleeper seats. “The models Paradiso and Viaggio are equipped with multiplex system - assembled in the driver’s cab, that assists in monitoring functional equipment and facilitates the localization of possible failures in the bus”. The model Ideale has executive seats and two access doors. It has a dashboard with an ergonomic and modern design, ventilation system for the driver and easy reach to the controls, providing greater Douglas de Souza Melo
comfort. It also incorporates an efficient system of ventilation and defogging of the windshield, with four directional outputs and console storage.
Viajante - Issue 18 - August 2016
29
SUSTAINABILITY
Being LEAN is being sustainable Actions focused on the concept of sustainability are a way to perform a balanced management between environmental, social and economic conditions of a company, and to generate opportunities to reduce costs in industrial processes. In line with the concept of sustainability is the Lean Manufacturing that, based on the Toyota Production System, operates jointly with the Environmental Management to eliminate waste during production processes. Used as a basis for the revitalization of SIMPS Marcopolo Integrated System of Solidarity Production and SUMAM - Improvement Suggestions in Marcopolo Environment, programs that complete 30 years of
implementation in 2016, the Lean aims to increase the Marcopolo’s competitiveness. The work is developed with a focus on effective creation of value all those related to the company (customers, employees, shareholders, suppliers, partners and the community) to place Marcopolo among those World-Class companies recognized for excellence in management. In this process, Kaizen workshops represent an important tool. “Every day we identify opportunities for improvement in Safety, Quality, Cost and Delivery. The cross-functional teams work together and define action plans to implement their suggestions. The improvement is incremental and continuous”, explains the industrial director, Lusuir Grochot.
Lean principles applied in Marcopolo Takt time (pace) | Continuous Flow | Pull Production | Standardized Work | Elimination of the Seven Wastes
The convergence of Lean philosophy to sustainable development is given mainly by the elimination of the Seven Wastes. The main contribution of the Kaizen groups is in the actions of all individuals who are part of the company in building a management oriented to maximizing productivity, profitability and cost reduction. “Once defined processes and procedures, it takes a lot of discipline in compliance and it is evaluated through audits and periodic inspections. These evaluations also contribute to the identification of new opportunities for improvement. It means continuous improvement”, adds Lusuir.
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Viajante - Issue 18 - August 2016
According to Eliana Paula Zanol de Oliveira, Marcopolo Environment Coordinator, the elimination of flaws and reducing consumption of certain materials are directly related to the preservation of raw materials, which are natural resources. The efficient segregation of the processes waste allows identifying opportunities for reduction, since such amount can be seen as spoilage. “Moreover, the better the segregation of these leftover materials, the most items can be sent for recycling, or even to some kind of reuse, so reducing the cost to their destination”, she says.
SUSTAINABILITY
Environmental impacts of waste Excessive production
Excessive production
Excess consumption of raw materials and energy in the production of unnecessary products.
Flaws
Wait
Surplus products may become obsolete and be discarded.
Transport Consumption of more power or fuel
Stock
Transport
Creation of emissions
Flaws Materials and power consumed during the manufacturing
Processes
Moving
process of a defective product Defective products must be recycled or disposed.
Habits change In order for the Lean philosophy to be effective, it is required a change of culture and habits within the organization. To disseminate the philosophy for employees from admission, the Marcopolo Training Center will create the Lean School. Taking advantage of the learning and experience gained in Ana Rech unit, the project will be extended to Marcopolo units in Brazil and abroad.
“The contribution of employees will come with a sense of belonging, because when the objective is recognized and validated by everyone, then the cultural change takes place, directed towards excellence. At this time there is the perception that Lean philosophy transcends also for personal life. And this is our biggest gain�, adds Lusuir.
Actions already taken: -Reuse of the wastewater treated in the Effluent Treatment Plant at Planalto unit, except for human consumption. - Replacement of traditional power by power generated in small hydropower plants, wind farms and solar power plants.
- Used wood pallets are sent to the supplier for the manufacture of new packaging. - Durable packaging are designed to return to the supplier each new shipment. - Packaging of chemicals are returned to suppliers for proper disposal and decontamination.
Learn more at www.lean.org.br Viajante - Issue 18 - August 2016
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TRAVELER’S GUIDE
Tourism
á r a P e t a t S of s m r a ch
Valdir Eduardo Codinhoto
T he seco n d la rgest
state o f P a rá ha s g rea t
hi s to ry, Bel ém d o Pa r á
s t ate i n Br a zi l (the
histori ca l a nd c u l tu ra l
i s the c a p i ta l o f t he s t a t e
l a r g e st i s Am azonas)
heritag e.
s i nce 17 5 1. The rubbe r
has m o r e tha n 8 mil l ion
One o f the m o s t p o w erfu l
boom,
inhab i ta n ts di stribu ted
and typ i c a l a rti s ti c
in 1 44 m un i ci pal ities . It
manifes ta ti o ns i n s ta te i s
has a n a r e a o f 1 ,247,954
the C a ri m b ó . The p o p u l a r
s q u a r e k i lo m e ters and
circl e d a nce fro m P a rá ,
m or e tha n 5 7% of the
that m i xes i nd i g eno u s ,
t e r ri to r y i s o ccu pied by
Africa n a nd P o rtu g u es e
e n v i r o n m en ta l res erves.
rhythm s
But i n a ddi ti o n to the
was ap p o i nted i n 2 014
to Bel ém cu s to m s of t he
n a t u r a l r eso urces and
as B ra zi l i a n Inta ng i b l e
Bel l e É p o qu e, ca u s in g t he
it s fa un a a n d fl ora, id eal
Cu l tura l H eri ta g e.
ci ty to b e k no w n a s Pa r is
f or eco lo g i ca l wal ks , the
Cl assi c a nd ri ch i n
i n A m eri c a .
whi ch l a s ted fro m t he end o f the 19 th c e n t ur y u p to the b eg i nnin g of t he 2 0th centu ry, a tt r a c t e d i nves tm ents a nd f or e ig n i m m i g ra nts , who br oug ht
TRAVELER’S GUIDE
Tourism
Th e at ro da P az Next to the Bar do Parque
and the Waldemar
Henrique Theater, the Theatro da Paz is located in Praça da República, considered the heart of Belém. Stately and built in a neoclassical style inspired by La Scala from Milan (Italy), is an evidence of the rubber boom golden period. Founded on February 15, 1878, it was the first major opera house in Amazon and one of the most important in Latin America.
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Viajante - Issue 18 - August 2016
Ronald Woan
Tourism
TRAVELER’S GUIDE
Marius Sans
Estação das Docas The three steel cargo warehouses are an example of the characteristic architecture of the second half of the 19th century. Currently the complex, the result of a careful restoration work of river port of the capital, is a space dedicated to shopping, leisure, culture and gastronomy visited by about 3,500 people per day.
Ca s a da s On z e Janelas Built in the 19th century, it was the residence of Domingos da Costa Bacelar, owner of a Sugar Mill. In 1768, the house was bought by the government, and adapted by the Italian architect José Antônio Landi to host the Royal Hospital. It had this
function until 1870, when it began being used for military purposes. In 2001, an agreement signed between the Government of the State of Pará and the Brazilian Army, gave the lot where are located the Casa das 11 janelas (House
of Eleven Windows) and the Forte do Presépio in favor of Belém tourism. Today the mansion houses a cultural space with temporary exhibitions and a collection with works by artists such as Tarsila do Amaral, Alfredo Volpi and Lasar Segall.
Luiz Eduardo Maklouf
Viajante - Issue 18 - August 2016
35
TRAVELER’S GUIDE
Tourism Ronald Woan
M er cad o V e r - o -Peso Located on the shores of the bay of Guajára, the Ver-o-Peso is considered the largest open air markets in Latin America. Its origin dates from 1625 when it was known as the home of Haver-o-peso (check the weight), where the Portuguese Crown used to check products brought to Belém, weighting the goods to calculate the taxes to be paid.
It is part of an architectural and landscape complex that occupies an area of 35 000 m². It houses some historical buildings such as the Mercado do Ferro (Iron Market), which structure was brought from Europe by following the French trend in art nouveau style of the Belle époque, and the Mercado da Carne (Beef Market), also known as Mercado Bologna, since its
M os q uei r o 70 km far from Belém, the Mosqueiro Island, with its old mansions, is located in the south of the Amazon River and opposite the bay of Guarajá. Thanks to its the proximity from the capital, it is one of the most popular bathing stations in Pará. The region offers infrastructure of restaurants, inns and hotels and some of the most famous beaches are Chapéu Virado, do Farol, Murubira e Paraíso. In Vila do Mosqueiro tourists can taste the typical wet tapioca at Tapiocaria da Vila.
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Viajante - Issue 18 - August 2016
Celso Tissot
construction was made by the engineer Francisco Bologna. The set also includes Praça do Relógio, Doca, Ladeira do Castelo, Solar da Beira and Praça do Pescador and was listed by the National Historic and Artistic Heritage Institute (Portuguese:
Instituto
do
Patrimônio Histórico e Artístico Nacional, IPHAN), in 1997.
Tourism
Marajó
Eduardo Hanazaki
TRAVELER’S GUIDE
It is the most famous island of the archipelago that has the same name, formed by 13 cities and approximately three thousand islands. It is among the largest sea-fluvial islands in the world: it has more than 40 square kilometers, an area equivalent to the size of Switzerland or Netherlands. It is located west of the mouth of the Amazon River, on the banks of Pará River and the Atlantic Ocean. Far 90 km from Belém, you only can get there by plane or boat. The Camará port, located at the southern tip of the municipality Salvaterra, is the main entry point to Marajó Island. Those tourists who visit the island can witness the Pororoca, as it is called the formation of waves caused by the meeting of the waters of the Amazon River to the Atlantic Ocean, a scenario that invites the adventurous to surfing. The major attraction of the island is the buffaloes. These animals are used for transport, inspiration of the marajoara (from Marajó) craft and also to make the typical dish of the region.
Frederico Silvério
Faith of millions Performed for more than two centuries, the Círio de Nazaré is one of the largest and most beautiful catholic processions in Brazil and the world. It gathers, each year, about two million pilgrims on a journey of faith through the streets of the capital of the state, a grandiose spectacle in honor of Nossa Senhora de Nazaré (Our Lady of Nazareth), patron saint of Pará. The procession leaves the Belém Metropolitan Cathedral and follows a path of 3.6 km to Praça Santuário de Nazaré, where the image of the Virgin is exposed for veneration of the faithful for 15 days, a period called quadra de nazarena. Learn more at www.paraturismo.pa.gov.br
Viajante - Issue 18 - August 2016
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TRAVELER’S GUIDE
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Viajante - Issue 18 - August 2016
Gastronomy
u r u r Ca e s n e para The Pará cuisine is as exotic as its landscapes and the union of elements characteristic of the State of Pará is also present in the food. The Caruru blends indigenous and African flavors, making a typical delicacy, rich in spices, made with okra and shrimp dry. Separate 0.5 kg of dried shrimp.
and a half, 2 cloves of garlic,
Peel 0.4 kg of them, set the husks and he-
the bell pepper left, the peeled shrimps and
ads apart and put the 0.1 kg left in a
the shrimp beaten in the blender. While
blender to make a kind of flour. Boil
sautéing, place 2 whole peppers.
for 40 minutes the husks and hea-
Saute for a few minutes in order to well
ds with 1/2 chopped onion, ½
smooth. Now remove the peppers and add
tomato, a clove of garlic and
the okra, ½ cup of dendê oil (not
one third of 1 chopped green
to be confused with palm ker-
bell pepper. Dissolve 1/2 cup of
nel oil), ½ bunch of parsley, ½
wheat flour in a little water making a
bunch of coriander and half of the
kind of porridge and set aside. In another
flour diluted in water, from then gradually
pan, boil 0.3 kg of okra slices in
add the strained broth, stirring constantly.
a pint of water until it is bright green
Follow adding the flour without leaving
and soft, then drain the okra and set aside.
lumps until you have a smooth mixture
Heat 6 tablespoons of olive oil and
which does not taste like raw flour. Season
sauté 1 chopped onion, 1 tomato
to taste with salt and serve with white rice.
www.puntomenos.com.br Instagram: puntomenosoficial
Recipe: Tiago Daltoé Photo: Graziela Chiattone Martins
Viajante - Issue 18 - August 2016
39
Transporte Boa Esperança
CUSTOMER
Sabrina Leme
Gelson M. da Costa
Tradition in transportation Joaquim Viana
In Pará, the Transporte Boa Esperança is as traditional as the Carimbó and the Caruru. Founded in 1971 by José Maria Gonçalves Viana, the company contributes to shorten the distances in the
second largest Brazilian state. Marcopolo customer since its foundation, Transporte Boa Esperança is currently led by Joaquim Rodrigues Viana, son of Jose Maria, who passed away in 2007.
Viajante Magazine - In 2016, Transporte Boa Esperança completes 45 years of operation. How did the company start?
by the line between Belém and Cametá, a route consisting of
Joaquim Rodrigues Viana - At the time, my father worked in the fuel business. Over time, he realized that the transport of passengers in several municipalities of northeastern Pará was quite deficient and saw in this situation an opportunity. From this standpoint, he sold the gas station, invested in the purchase of four buses and started operating on the line linking Belém and Capanema, 72 Miles apart. In the subsequent years, new vehicles were purchased increasing our reach and servicing other municipalities, such as Bragança, Viseu, Capitão Poço, Paragominas, Tucuruí and others.
passengers disembarked at the city dock, which sometimes was
Viajante - What were the main challenges encountered in the beginning?
internet may be unreliable, what is being offered to
118mi of highway and a further 11mi by river. Initially, the overcrowded and boats would have to stop next to one another, forcing passengers to go through the docked boat to reach the harbor. In this scenario, we built our own dock and a terminal with capacity for 130 passengers, aiming to provide a safer travel to our customers. Viajante - The online purchase of tickets is one of the services offered to customers. In areas where the maintain the quality of service?
Joaquim - At a time, when most of the roads in the area weren’t paved, working with passenger transport was quite an adventure. Especially in the Amazon winter, when rain is plenty and the mud left many locations practically unreachable.
the sales, reflecting positively with our clients. However, the fact
Viajante - What is the current structure of the company?
problematic. In order to keep offering the speed and safety
Joaquim - Today, Transporte Boa Esperança has 92 ticket sale booths and serves more than 200 municipalities in the states of Pará, Maranhão and Piauí; travelling over a million miles every month. When including group companies, which operate the urban transport services in the metropolitan area of Belém, we now have a fleet of 500 buses and some 1,600 direct employees in our staff. Viajante - In many cities in the Amazon region, people also depend on navigation to move. Which solutions were sought to improve the integration with waterway transport? Joaquim - In 2009 we started operation in the city of Cametá, located on the banks of the Tocantins River. The city is assisted
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Viajante - Issue 18 - August 2016
Joaquim - Computerization brought greater functionality to that most of the municipalities in our region have inconsistent internet services makes the online ticket sales system somehow that this system provides, our IT team continually improves partnerships with local providers by investing in equipment and antennas in order to ensure a connection with appropriate speed to maintain the system in continuous operation. Viajante - What are the prospects for the coming years? Joaquim – We strive for constant growth. The aim is to operate new lines and renew the fleet to work with vehicles that provide even more quality and comfort. Furthermore, in order to increase our market share, we studied the development of programs for customer fidelity.
VitoriaMar
REPRESENTATIVE
More than two thousand units sold and a share of 92% in the road segment are the trademarks of VitoriaMar, representative of Marcopolo in the state of Espírito Santo for seven years. Carlos Alberto Carvalho de Oliveira
Carlos Antonio Carvalho de Oliveira
Capixaba Force VitoriaMar was born from the union between the experiences of Alfredo Flach, Luiz Guilherme Ramiro da Silva and Robson Copetti in 2009. The three partners are the heads of the representative for the bus body sales and original pieces Marcopolo in Espírito Santo, which since its beginning sold over two thousand units. Headquartered in the Viana district, which is part of the metropolitan area of Vitória, the representative also provides Technical Assistance and has an office area, parts store, a 1,000 square meter structure for assistance and an adequate yard for the handling and parking of buses and other vehicles. “The focus of our work is to suggest the best solutions and meet the specific needs of each client. The result is the loyalty of customers of different sizes and segments as well as the increase of Marcopolo market presence in the region”, explains Alfredo Flach adding that participation in the road segment reaches 92%. The team consists of 22 professionals, 60% of them dedicated to the provision of after-sales services and technical assistance, who also actively participate in training developed by suppliers of equipment and components used in the bus bodies with air conditioning, elevators and electronic dashboard. “Thus, the Marcopolo customer is sure that the bus is safe and that the teams are trained to maintain the standard of quality”, points out Luiz Guilherme. A strong feature of the transport segment in the region is the specialization in tourism, both shopping and leisure. This means that there is investment in products that are
customized and of high added value. “Differentiation is considered an important factor to meet a user profile with high standards that in his travels prioritizes new and modern vehicles, also taking into account the quality of service and competitive fares”, said Robson adding that the presence of corporations like Vale, Siderúrgica Tubarão, Petrobrás and Garoto increases the demand for executive charter in the region. Nevertheless, as is the case throughout the rest of the country, the unstable political and economic situation makes the Capixaba market give signs of slowing down. “In recent months we identified a decrease in this segment. Even large companies have made adjustments to their charter contracts, reducing the number of buses used to transport their employees”, said Luiz Guilherme. To circumvent the momentary effects of retracted demand and austerity experienced by companies, contacts with customers is considered essential. The relationship marked by proximity to the customer and the force of the after-sales service puts Marcopolo products in evidence in the Espírito Santo bus market, creating favorable opportunities for new business. “The challenges are many and we are working to overcome them. Furthermore, we maintain confidence in the economic recovery so that we can surpass the targets”, concludes Flach.
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VISITS
Andimar The Broco Brothers - Alberto, Patricio,
Hector
accompanied Guajardo, Mauricio
by
Hector Muñoz
and Felipe Muñoz Pareja,
Eduardo Muñoz Pareja, Eduardo
Muñoz Espinoza, young people who are part of the second generation of the family in the management of the Chilean company. The entourage was received by Paulo Bellini, Paulo Corso, Ricardo Portolan, Rodrigo Ferrarini and Vinicius Tregansin, members of the Marcopolo commercial team.
Alto Nível Rosario, G&M Transfer, Via Cero - Argentina
Campo Limpio - Paraguay
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Viajante - Issue 18 - August 2016 - Credits: Douglas Melo, Gelson M. da Costa, Sabrina Leme e Vinicius Pauletti
Aregueña and Ypacaraí - Paraguay
Alianza Sodis - Colombia
VISITS
Comitiva Riograndense de Transporte Intermunicipal - RTI - Rio Grande do Sul
Cooperativa de Transportes Flota Imbabura – Ecuador
Crucero del Norte - Argentina
Delivery of the Paradiso 1800 DD to Simone and Simaria
Real Police in Oman
ETUL 4 S.A and Tourism Paramonga - Peru
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VISITS
Flecha Bus – Argentina
Investidores Mexicanos em Autotransporte – IAMSA
Islatur Viagens e Turismo - São Paulo
ITTSA Transporte Turístico – Peru
José Luiz Diaz Rodriguez - Emy Company - Dominican Republic
Lider Company - Piauí
Lucian Transporte e Turismo - Uruguay
Guerino Seiscento Transport - São Paulo
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Viajante - Edición 18 - Agosto 2016 - Credits: Douglas Melo, Gelson M. da Costa, Sabrina Leme e Vinicius Pauletti
VISITS
Movil Tours
To celebrate its anniversary,
Movil
Tours
from Peru has awarded some of its best drivers with
numerous
prizes,
including a trip to Serra GaĂşcha. Ivan Alfredo Medano, company driver, visited the factory of Marcopolo and also the cities of Gramado and Canela accompanied by his wife, Maria Cristina Enriquez.
Panachif S.A - Panama
Reina Del Camino - Ecuador
Representatives of the Government of Cochabamba - Bolivia
Expresso SĂŁo Marcos - Rio Grande do Sul
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VISITS
Só Sol Turismo - Espírito Santo
Flota Quirquincho – Bolivia
Trans Aquino – Goiás
Trans Esmeraldas - Ecuador
Transipiales - Colombia
Transdutra – São Paulo
Transnetti Transportes - São Paulo
Transnacional Transportes – João Pessoa
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Viajante - Edición 18 - Agosto 2016 - Credits: Douglas Melo, Gelson M. da Costa, Sabrina Leme e Vinicius Pauletti
VISITS
Transportes Coletivos Grande Londrina – Paraná
Transportes Chiclayo - Peru
Expreso Viña - Chile
Federation of Passenger Transport Companies from Paraná and Santa Catarina - FEPASC
Vandy Tur – Santa Catarina
Turissul Turismo - Santa Catarina
Via Bariloche - Argentina
Viação Normandy - Rio de Janeiro
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47
MEMORY
Merit Award
Created in 1986, the Merit Award values employees who complete 5, 10, 15, 20, 25 and 30 years of work at Marcopolo and their contribution to the development and consolidation of the company as a global
bus bodies manufacturer. In the
first edition of the award, held during the celebrations of 37 Years of company, 320 employees were honored. Since then, more than 25,000 medals have been awarded. This year, 1,228 people will be honored, 121 of them are employees with more than 25 years in the company. It was the largest number since the beginning of the project.
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Viajante - Issue 18 - August 2016
Find the nearest department. www.marcopolo.com.br
on social networks: OnibusMarcopolo
Our story began in 1949. In 67 years much has changed.
And a fter s o many yea rs, our g oa l remai ns th e sa m e: evolvi ng to k eep up wi th yo u.
Safety belt saves lives.
The images are merely illustrative. See the representative in your region to learn more about models and their settings www.marcopolo.com.br - on social networks: OnibusMarcopolo