Marcopolo Magazine Issue 22 December 2017
Metro Bus Renovated 203 Torino Low Entry delivered in Panama
Acknowledgments Work in evidence
Economy Thais Herédia Mobility is fundamental
Certification Validation international rollover Viajante - Edição 22 - Dezembro 2017
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STAFF
General Coordination Commercial and Marketing Department
Text Production and Edition Secco Consultoria de Comunicação Sabrina Leme MTB-RS 15062 Graphical Project Communication Department Printing Cromo Gráfica e Editora Digital Edition www.marcopolo.com.br
Reproduction is strictly forbidden without prior and expressive authorization. All rights reserved. Images merely for illustration and product configurations might undergo alterations without prior notice.
EDITORIAL
Focus on the customer and the future, always The year 2017 was striking for Julio Soares Marcopolo in every way. Firstly because of the changes in the national grammed our production and spared market which, after a stagnant period, no effort in order to meet the needs hit a new rhythm in the second semesand commitments we have made. As ter. This allows us to plan the next year with more optimism and eagerness to fast as we could, we worked even on meet and exceed expectations. SeconSaturdays to make up for the days off. dly because of the departure of “Mr.” The focus on safety, quality, producPaulo and the good memories he left, tivity, productive efficiency and the making all employees, customers and supply of the best product, reinforced partners passionate about Marcopolo. His incredible trajectory at the head since 2015 with the introduction of the of the company, following every detail LEAN philosophy, has strongly contriand movement, is inbuted to the overcoming comparable and irreplaof difficulties and closing Su increíble trayecceable. And lastly, just 2017 prepared for a new as the industry began to toria a cargo de la pick up pace, we were virtuous and prosperous empresa, acomstaggered by the sad and cycle. This past year mipañando cada deunfortunate occurrence ght have been harsh, but talle y movimiento, of our plastics unit fire. the feeling that remains es incomparable e The episode, unfortunais sweet, pleasant, and tely, brought losses and insustituible. caused impacts on our gentle. Optimism and partners, for which we trust in a future with growth for all, deeply apologize. including customers, partners, emHowever, to those who know the ployees and the community, surrounds Marcopolo family, its executives and us and boosts everyone to a prosperous the immense and dedicated team, it has become a challenge to be overcome. 2018 for the Brazilian bus industry. We Slowly and with the wisdom inherited invite you to share this sentiment and from “Mr.” Paulo, we have set “order believe in a better future. to the house” and, in little more than four weeks, had already normalized the production in our units of Caxias James Bellini do Sul and Rio de Janeiro. Mauro Bellini With the understanding and support of our customers, we reproPaulo Pacheco Bellini
SUMMARY Viajante Mag. 22nd edition December 2017
8 - News Road
18 - Panorama ThaĂs HerĂŠdia La Movilidad es fundamental
16 - Customer
28 - Cover
46 - Travel Guide
Panama Urban Flow
SUMMARY Viajante Mag. 22nd edition December 2017
8 News Road
27 Article
Market approach
Renato Siqueira The Brazilian urban mobility Picture
First Torino S units
28 Cover Presence in events of the sector
Panamá
Transpúblico 2017 / TRANSPOSUL
Urban Flow
AETTUSC / Brazil Fret and Fresp
34 Good Practices New financing options
Women in charge
Featured attractions
36 Awards AutoData Awards
On track
Biggest and Best in Transportation Fourth power in Rio Grande do Sul
Next Seat on Rally Dakar 2018
Champion in Innovation
Eight decades celebrated
40 Innovation International Certification
16 Customer Via Bariloche
46 Travel Guide Bariloche
18 Panorama Renan Chieppe - Águia Branca
54 Visits
Diversity of action
Marcopolo TOP Group
Thaís Herédia
61 Memory
Mobility is fundamental
Conquest of international market presence
NEWS ROAD
Brazil
Market approach In addition to the current sales network with representatives in all regions of Brazil, Marcopolo will strengthen its presence in the domestic market with three new sales offices for bus bodies and spare parts. Located in Espírito Santo, Minas Gerais and Rio de Janeiro, the offices are under implementation phase. According to the Director of Commercial Operations and Marketing, Paulo Corso, the move seeks to widen the space for growth and be prepared to respond quickly to market demands.
“They are subsidiaries of Marcopolo SA. In this way we believe that by expanding our field of activity in the market, we have created a direct commercial channel between the factory and the customer”, he explains, adding that in other markets Marcopolo continues with its current network of representatives. “For a long time our network has been doing an important job and helping in the growth of the company”, he concludes.
Delivery of the First Torino S Units Presented to the market in May, Torino S already roams Brazilian roads. The GA Brasil Group, one of the main public transport operators in the Country, operating for more than 50 years, has acquired the first 12 units of the model that will be incorporated into the fleet of companies belonging to the group. Six buses were delivered to Umuarama (Umuarama-PR), four to the Auto Lotação Princesa do Norte (Montes Claros-MG), one to Expresso Valônia (Itajubá-MG) and one to Transporte Cisne (Itabira-MG).
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Viajante – Edición 22 – Diciembre 2017
“We introduced the new Torino S bus in May and started production in September. The GA Brasil Group acquired the model because it was designed to ensure even more operatio-
nal efficiency and simplicity, in addition to fast maintenance while maintaining the same attributes of robustness and reliability common to all other versions of Torino”, says Paulo Corso.
Divulgación
Brazil
NEWS ROAD
Team Reinforcement In the 2017 season, the Chapecoense Football Association received a new Marcopolo Paradiso 1050 to transport the delegation. With the vehicle, Chapecoense enters the “Volksbus” squad, a project of MAN in partnership with Marcopolo, which started in 2008 and today carries 17 Brazilian clubs. Mounted on a MAN chassis, the bus had the internal structure customized according to the needs of the team. It has semi-bed seats and a bed for the treatment of players in transit, as well as video monitors and sound systems for the entertainment of athletes and technical staff.
Renato Frasnelli
Divulgação
Three-points basket A Paradiso 1200 is the new official bus of CBB, the Brazilian Basketball Confederation. The vehicle will be used by the athletes and technical commissions of the many categories of the sport.
Towards 100 years Canasvieiras Transportes, a company from Santa Catarina, completed in 2017 90 years of activity Douglas de Souza Melo
in urban public transport in Florianópolis. To celebrate the date, partners gathered in November at an event
held in the company’s headquarters, founded in 1927 by Evaristo Coelho da Costa, the grandfather of current CEO Valter João Oliveira. Currently the company, which has been a Marcopolo customer for more than 40 years, has 776 employees and 158 vehicles that operate in 72 lines, covering monthly a total of 986 thousand kilometers in travel and carry more than 1 million passengers. Viajante – Edición 22 – Diciembre 2017
7
NEWS ROAD
Brazil
Presence in Events of the sector
Participation in fairs is a great ally to present technologies and bring companies closer to their markets. In 2017, Marcopolo was present with its products at events promoted by entities representative of the sector that gathered representatives of the entire chain belonging to the transportation segment.
Tribute and innovation at Transpúblico 2017 Marcopolo showcased at the Transpúblico (Urban mobility Fair) a Paradiso 1800 DD with a special painting project honoring Paulo Bellini, President Emeritus of Marcopolo, who passed away last June; a Viale BRT, and a Torino S, launched at the end of the first half with a focus on operational efficiency
and ease of maintenance. It happened in August at the Transamérica Expo Center in São Paulo, and simultaneously with the NTU National Seminar, promoted by the National Association of Urban Transport Companies - NTU. Included in the schedule of events is the award ceremony of the Medal of
Merit of Brazilian Urban Transport, which praises the work of individuals and corporations that work to promote public passenger transport in Brazil. Paulo Bellini was recognized in the In Memorian category. The posthumous homage was received by his sons Mauro Bellini and Paulo Pacheco Bellini.
Divulgação
TRANSPOSUL Promoted by SETCERGS - Trade Union of Freight and Logistics Transport Companies in the State of Rio Gran-
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Viajante - Issue 22 - December 2017
de do Sul, the Transport and Logistics Fair is the place of convergence of transporters, logistic operators and
entrepreneurs, presenting the cutting-edge in the passenger transport, freight and logistics.
Brazil
RUTA DE NOTICIAS
AETTUSC The congress of the Tourist Transport and Freight
Divulgação
Companies of the state of Santa Catarina is regarded as the largest fair in the segment of bus tourism and charter of the State. Promoted by the Association of Tourist Transport and Freight Companies of Santa Catarina - AETTUSC and by the Union of Tourist and Event Transportation Companies of Santa Catarina SINFRETTUSC, the 7th edition of the event analyzed important issues related to urban mobility and opened space for debate on specific problems faced by the sector.
Brasil Fret and Fresp In October, Marcopolo presented an Ideale 800 model at the National Meeting of Freight and Tourism Carriers - Brasil Fret, and at the 18th Meeting of Freight and Tourism Com-
panies. With capacity for 44 passengers, the vehicle is equipped with an elevator to make it easier for people with limited mobility. The events, which took place simultaneously, are promoted
by the National Association of Tourism and Freight Carriers - ANTTUR and by the Federation
of
Passenger
Transport Companies of the State of São Paulo - Fresp.
Acervo Marcopolo
Viajante - Issue 22 - December 2017
9
NEWS ROAD
Brazil
New financing options To offer more financing options for the purchase of its models, Marcopolo has the support of its partner Bradesco Financiamento. Through the partnership, CDC credit lines (direct consumer credit) and Leasing with
special interest rates starting at 1.02% per month became available to Marcopolo customers. In addition to the lower rates, credit lines make it possible to finance up to 90% of the value of the asset, payment terms
of 48 months (with possibility of analysis for up to 60 months), fixed monthly installments and TAC (conduct adjustment term) of R$ 1,100.00, which may be included in the total amount of the financing.
Featured Attractions Expresso Caxiense, which in 2018 completed 80 years of operation, added to its fleet 10 new units. It acquired Four Paradiso 1050 models, with 50 seats, and six Paradi-
so 1200 aiming at the executive service, with capacity for 46 passengers and a special painting project alluding to tourist attractions in Caxias do Sul and Porto Alegre. The
line between the two cities is the company’s main line, where the vehicles, which are the first mounted on a 4x2 chassis with 14 meters in length, will operate.
The highlights of Caxias do Sul are the Monument to the Immigrant (photo), the Diocesan Cathedral and the Third Millennium Jesus Monument. While Porto Alegre has the Monument to the Azoreans, the Statue of the Laçador and the Usina do Gasômetro.
Douglas de Souza Melo
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Viajante - Issue 22 - December 2017
Brazil
NEWS ROAD
Aeromobile Marcopolo is known for the ability to produce multiple solutions to contribute to the improvement of urban mobility. In November, at the Brazil-Germany Forum held at FIERGS in Porto Alegre, the company presented Viale APM in partnership with Aeromóvel Brasil, a company of the Coester
Group, based in São Leopoldo, Rio Grande de Sul. The Marcopolo model follows the trend of the Viale BRT model, the external styling is based on fast and aerodynamic shapes that refer to agility, efficiency and modernity, following the trend of the world’s main modes of mass trans-
portation such as trains, subways, VLTs, etc. The Viale APM’s internal design has elements of ecodesign, a concept that is inspired by nature shapes and aims to convey the values of a vehicle that uses clean technology without emission of pollutants as a principle of operation.
Divulgação
Viajante - Issue 22 - December 2017
11
NEWS ROAD
World
Paradiso 1800 DD with Next Seat in the 2018 Dakar Rally Three countries, 6 thousand miles, 12 stages, 15 days of racing and more than 500 competitors. These are some of the numbers from the 40th edition of the Dakar Rally, one of the most traditional and difficult rallies in the world. It starts on January 6 - crossing Peru, Bolivia and Argentina and Marcopolo will be part of this great competition. For the transportation of Rally participants, the company will supply to the
CIVA Group, one of Peru’s main passenger transport operators, ten 14-meter long Paradiso 1800 DD buses, each equipped with 20 Couroflex and Neoprene Next Seats, with massager and air bags. Marcopolo holds the patent for this technology in Brazil. “The goal is to offer unprecedented comfort and provide the passengers and participants of the Dakar 2018 the best recovery between the stages of this ex-
tremely exhausting competition” says Rodrigo Pikussa, executive manager of Marcopolo International Business in the Americas. In addition to the 20 Next seats and individual 10inch monitors in the top floor, the new buses purchased by CIVA have 12 beds and 2 LCD monitors (one 23 “and one 15.6”) on the lower floor.
Acervo Marcopolo
Innovative Technology The Next Seat, developed by
ger. The seat respects the biotype
massage system composed of four
the Design and Innovation Center,
of each user and alters the per-
individual modules of mechanical
improves the physical and emo-
ception of travel time because it
vibration, which provides a thera-
tional experience of the passen-
reduces fatigue. It has a vibration
peutic massage, improving circu-
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Viajante - Issue 22 - December 2017
World
lation and muscle relaxation in the cervical, lower-back, thigh and calf
regions. The massage takes place in a cycle of varying intensities, al-
NEWS ROAD
tering the frequency and intercalating the vibration locations.
Celebrating Eight decades CUTCSA (Uruguayan Company of Collective Transportation S.A) has completed 80 years of operations in ur-
and has more than 1,100 units serving approximately 100 lines, extending the service to the departments of CaneloDivulgação
ban transportation in Montevideo. The company, founded on August 16, 1937, is the largest passenger transportation company in the country
nes and San José. To celebrate the anniversary, the CEO Juan Antonio Salgado Vila welcomed employees, representatives
of partner companies and authorities to the event held in October. The President of Uruguay, Tabaré Vázquez, attended the ceremony accompanied by Labor, Transport and Interior Ministers, as well as the mayor of Montevideo. On the occasion, Marcopolo was represented by Oscar Romero and Tarcisio Matos de Jesus, coordinators of the company’s External Market. Recently, the company incorporated 20 Torino models, based on Mercedes-Benz chassis, and equipped with an elevator for urban and intercity transport.
Thirty new Paradiso 1800 DD in Argentina Plusmar continuously invests in renewing its fleets. Recently, the Argentine company acquired 30 units of the model Paradiso 1800 Double Decker, with four different internal configurations. The vehicles will be used in international, interprovincial and student tourism lines.
According to Rodrigo Pikussa, executive manager of Marcopolo International Business in the Americas, Argentina’s road transport market has as main characteristic the operation of two-floor buses, a differential that emphasizes greater comfort and wellbeing to passengers in medium and
long distance lines. “The company’s goal is to further increase the quality of services with the use of sophisticated vehicles. The focus is to offer more benefits to passengers, with comfort and safety, having better operating costs as well”.
Viajante - Issue 22 - December 2017
13
CLIENT
Via Bariloche
Paradiso 1800 DD GV Via Bariloche - 1996 | Acervo Marcopolo
History and Tradition
The first steps in the history of Via Bariloche, a traditional transportation company of Argentina, were taken in the 1970s. The son of Italian immigrants, Roberto Trappa, who passed away in 2011, began transporting workers and students. Short-distance travels were replaced by national and international passenger transport. From the 1980s, with the expansion of its routes, the fleet was also extended with vehicles suitable for long distances. Viviana Tinari, general manager at the company, tells us the following chapters of this story.
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Viajante - Issue 22 - December 2017
Via Bariloche
Viajante: When does the history of Via Bariloche begin? Viviana Tinari - The great jump occurred with the creation of Vía Bariloche in 1992, the year in which the State opened the competition in the regular long-distance transportation sector. The company started operating a line from Buenos Aires to Bariloche and began a period of great growth. The company, unlike those in operation until then, made an effort to offer a good service and was the first to offer a premium line. At the time, it sought to differentiate itself from the other transport operators and to provide an on-board service focused on the well-being of passengers, with 180 ° recliners, blankets and pillows as well as an auxiliary service whose function was to offer customers a personalized service, serving morning coffee, lunch and dinner. Everything to make for a unique trip. Therefore, since then we have sought to offer our passengers a differentiated service always counting on a highly qualified staff. Viajante: How much does the Argentine air transport scenario interfere with land transportation?Viviana - The Aerolíneas Argentinas crisis that occurred in the decade prior to its renationalisation, which took place in 2008, allowed the expansion of terrestrial transporta-
tion companies. Since 2008, a gradual drop in the number of passengers was generally noticed. Another factor that can affect the number of passengers that opt for land transportation is the arrival of low cost airlines. In order to adapt to this new scenario, we began to take measures, such as regulating supply on routes with lower demand, expanding service over shorter distances and, above all, merging, consolidating and professionalizing the management of the companies that form the group, incorporating new management systems and cutting-edge technology. Viajante: What is the company’s current structure? Viviana - There are more than 400 units and more than 70 services with different routes and schedules, especially in the central and southern region of our country. Currently we have long distance lines, with intervals of 800 km to 3,500 km; medium distance lines, with some 200 km; and short distance services, lines that contemplate around 30 km. Viajante: Does the diversification of services help create new business opportunities? Viviana - In the last years, we have sought to diversify the service portfolio, which helps us to expand the possibilities of action and overcome pos-
CLIENT
sible inherent difficulties of the sector. In 2000, Vía Cargo was created, a cargo transportation company that has become one of the four largest in the country, with presence in all provinces, a commercial network of 250 branches and its own fleet with 150 trucks. In addition, we have about 800 ticket sales points in all provinces of the country and abroad and digital platforms busplus.com.ar and girodinero.com, focused on e-commerce and financial transactions. Viajante:
What
can
be considered as a central point for the growth of the company? Viviana - Part of the Company’s strategy is based on guaranteeing the excellence of services. That is why it inevitably requires the constant renewal of our fleet. We choose technically superior vehicles that provide greater comfort and safety to our passengers and drivers. Our relationship
with
Mar-
copolo has existed since the beginning of the year 2000. In these 17 years we have incorporated a total of 701 units of the brand, with 361 of our current fleet being from the Brazilian manufacturer.
Viajante - Issue 22 - December 2017
15
PANORAMA
Julio Soares
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Viajante - Issue 22 - December 2017
Market View
Market View
PANORAMA
Diversity of Action Grupo Águia Branca, one of the country’s largest transport and logistics business conglomerates, is a successful business model in the Brazilian transportation scenario. Working on different fronts and strengthening its operations, it is expanding its lines with the recent acquisition of Expresso Brasileiro. In more than 70 years of operation, through acquisitions, mergers and the continuous overcoming of
challenges, it became a reference in Brazilian road transport. Headquartered in Espírito Santo, the Group operates throughout Brazil in the services of air and road transportation of passengers, logistics and vehicle trade. Founded in 1946, its first route was the passenger transportation between Governador Valadares and Teófilo Otoni, in Minas Gerais. Currently, more than 13 thousand people work in the
Group, including the companies VIX Logística, Expresso Brasileiro, Autoport, Kurumá, Osaka, Savana, Vitoria Diesel, Viação Águia Branca, Vitória Motors and Land Vitória, besides being part of the group of shareholders of Azul Linhas Aéreas. We spoke with Renan Chieppe, general director of the Passenger Division of the Grupo Águia Branca, about the success trajectory and the new challenges with the recent acquisition of Expresso Brasileiro.
Viajante - Issue 22 - December 2017
17
PANORAMA
Renan Chieppe General Director of the Passenger Division of Grupo Águia Branca
Viajante - How is the management of the various businesses of the Grupo Águia Branca? Renan - The management of companies is carried out through Divisions, which operate in a specialized manner, according to the characteristics of each segment. With an organizational model that seeks to value people, we offer our clients high quality products and services, with great investment in talent, technology and sustainability. Viajante - What does the acquisition of Expresso Brasileiro represent for Grupo Águia Branca? Renan - The acquisition of Expresso Brasileiro, completed in last September, is a strong example of the strategy adopted by the Group over the years and represents its strengthening in the country’s busiest market, between São Paulo and Rio de Janeiro. Although Grupo Águia Branca was already operating in the states of Rio de Janeiro and São Paulo, we now have the opportunity to strengthen our operations in these states. Viajante - What strategies will be used to strengthen the operations that now have been joined? Renan - The current practices and services of the São Paulo company will be enriched by the implementation of projects that are already consolidated in Águia Branca, such as
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Viajante - Issue 22 - December 2017
the 17-year-old Sleep Science Program, which monitors sleep and cares for the drivers’ quality of life, and the award actions that are already employed in the company, such as the Top Driver Program, for drivers with exemplary and differentiated conduct, and the Economic Transport Program, which aims at the safety of travel as well as the optimal use of resources and preservation of the Environment, among others. Viajante - How is the Sleep Science Program conducted? What will the drivers of Expresso Brasileiro enjoy? Renan - The aim of the program is to monitor the health and quality of life of these professionals, stimulating healthy habits and promoting the treatment of possible factors that may disturb a restful sleep, as well as adequate rest, according to the demands of the profession. Currently, the program has three sleep labs with a total of five beds and ten alertness stimulation rooms. During the night trips and at some strategic stops, the drivers stay in the rooms for about 20 minutes. In the alertness stimulation rooms, the employee has stretching exercises and exercise bicycle activities, as well as having a light, healthy and sugar-free diet, which avoids prolonged fasting and also the consumption of foods that are difficult to digest. In addition, all of them
Market View
PANORAMA
undergo periodic training for the permanent aimed at the concept of social and enviimprovement of service delivery, from basic ronmental sustainability are a point that electrical and mechanical knowledge of the should be considered by companies? buses they drive, to the improvement of safe Renan - Yes. Projects in this direction go driving and customer relationship practices. A far beyond the business world. The idea of susteam of driving instructors also assists them in tainability stems from the concept of sustainathe course of travels. ble development of companies and the promoViajante - Another important differential of Grupo Águia Branca is the continuous invest- tion of an environment in which all employees ment in sustainability and programs developed act towards the improvement of management in support of this matter. How is this done? practices and performance. This is reflected diRenan - For the group, sustainability is rectly in the travel experience of the people who to live today, focused on tomorrow. We are use our service. always attentive, evaluating and identifying Viajante - These projects have environmental impacts and always seeking to allowed the Viação Águia Branca to build adapt the activities for the preservation of the over the years the image of pioneering environment. An examand innovation. ple of this strategy and Renan - True, Grupo philosophy is the Viação Águia Branca pioneered Águia Branca internal Sustentabilidad es the introduction of some policy to reuse the water vivir el hoy, enfocado innovations in the road used to wash the buses, en el mañana. sector. Beyond them, I can which, in 2011, granted Estamos siempre cite other important facts the award of Good Pracatentos, evaluando tices of Terrestrial Pase identificando in our trajectory. In 1985, impactos senger Transport (ANTP for example, Viação Águia ambientales. / ABRATI) in the category Branca was the first pas“Social and Environsenger transport company mental Responsibility”. to create the “express” Since then, all the water used to wash the bus, without bus stops for passenger boarding vehicles is sent to a sorting system, in which in mid route. It was also a pioneer in the use water and oil separation takes place, and then filters remove the impurities and odor, retur- of executive buses with air-conditioning ning the water to be used in new washes. This system in regular lines. In 1987, seeking the initiative provides a 50% reduction in water efficiency of its services, it was the first naconsumption and still reuse 31.2 million liters of water per year, which would fill 12 Olympic swimming pools. Some 2.6 million liters of water are used monthly to wash the buses in the garages of Cariacica, Colatina, São Mateus and Nova Venécia (ES), Salvador (BA), São Paulo (SP) and Rio de January (RJ). Another initiative is the use of rainwater in some garages, which is intended for the washing of vehicles and locker rooms locally. Viajante - Do you believe that actions
tional passenger transport company to implement automatic ticket issuance. In the 1990s, it introduced yet another innovation: the simultaneous purchase of round-trip tickets, a novelty in this sector. In 2015, the company acquired the first Marcopolo Paradiso 1800 Double Decker buses, which received the new visual identity developed by the famous designer Hans Donner and applied in all vehicles.
Viajante - Issue 22 - December 2017
19
PANORAMA
Economy
Thaís Herédia
Mobility is fundamental
Julio Soares
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Viajante - Issue 22 - December 2017
Economy
PANORAMA
Viajante - Issue 22 - December 2017
21
PANORAMA
Economy
The journalist Thais Herédia, a postdoctoral graduate in Finance and a commentator at GloboNews, held a “Shock Treatment” lecture in Caxias do Sul at the end of September, and participated in a panel mediated by economist José Paulo Soffredi Soares, Marcopolo’s general director Francisco Gomes Neto, and the president of Randon companies, David Randon. In addition to talking about politics, economics and business opportunities, Thaís spoke about the beginning of the slow recovery process in the Brazilian economy and how much the political and economic environment can interfere in the future of the nation and impact on the competitiveness and productivity of national companies .
Viajante
Magazine
-
Can we say that the recession experienced since the second quarter of 2014 was the worst ever faced by the Country?
Thaís Heredia - We could say that. However, signs indicate that the current moment is of recovery.
The present moment is of recovery. But the Brazilian entrepreneur cannot depend on the state, but seek efficiency instead.
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Viajante - Issue 22 - December 2017
And the lesson of this period is that the Brazilian entrepreneur cannot depend on the state, but rather seek solutions to increase efficiency. In this critical moment of crisis that the country has gone through, those who sought efficiency and impro-
ved productivity came out stronger. Viajante - How do you see the role of public transportation in Brazilian development? Thaís - In Brazil, collective transportation faces many gaps and disparities between available techno-
Economy
logies and that which we actually have in operation. The service bottleneck and the poor quality in several segments make it clear that we need a lot of investment in this sector. With the crisis of recent years, the public sector has lost the financial capacity to invest and efficiently manage the public transport. Viajante - As a consequence, do you believe that this scenario ends up favoring private transportation, increasing the consumption of cars and thus causing a chaotic crowding of the cities’ streets? Thaís - Yes. We have been living with this for years, but I see an increase in the debate on mobility in cities, which can stimulate new investments and solutions. In the long term, the advance in collective transportation would bring a lot of efficiency and quality to people’s lives, contributing to the country’s development. Viajante - In this scenario of fundamental search for competitiveness and productivity, what is the role of mobility? Thaís - Mobility is key to productivity and competitiveness. How can the Brazilian professionals be as efficient and productive as the European and
American ones? You simply cannot because you lose hours to get to work due to traffic. Viajante - Does lack of mobility affect the productivity and competitiveness of national companies? Thais - A lot! Today we need four Brazilian workers to do what an American worker produces alone. Of course there are several explanations for this picture, but in addition to education and investment in innovation and technology, collective transportation also justifies the low productivity in Brazil. Imagine a Brazilian worker who takes up to three hours to get to work, often using a very low quality transportation service. Viajante – What other aspects would a change in this scenario benefit? Thaís - At the other end is the cost of transportation, which even though subsidized by the public sector, still weighs heavily on the budget of a good part of the Brazilian population. Therefore, any change that provides improvement in the quality of the service and the life of the workers and is less costly, will positively affect the development of the country. Viajante – Does economic growth depend on
PANORAMA
mobility? Thaís - Yes, of course. For the reasons I put above, especially. Mobility is productivity and efficiency, fundamentally. Sustainable growth depends on balanced conditions for the functioning of cities and services. The investment in mobility needs maturation time but has a faster effect than other infrastructure sectors. Viajante - What is the scenario that the Brazilian transport entrepreneur can expect since the government has no resources (and will not have for some years) to invest in road infrastructure and mobility? Thaís - This investment will depend a lot on the private sector and for that, the government’s plan for concessions and privatizations will be the main driver. The Brazilian state has lost its capacity to invest, and for at least five years, the country will need to have private sector capital. This resource will massively come back, the better the business environment and legal security to provide intensive capital to the economy get. This move is likely to gain momentum in 2018, but with greater potential after the general election (November 2018).
Viajante - Issue 22 - December 2017
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2/19
Recognition of the work done today is the path that leads to tomorrow. Marcopolo: 12th largest company in Rio Grande do Sul and 32nd in the Southern Region.
Seatbelts save lives. Images merely for illustration. Consult with your region’s representative to know more about models and their configurations www.marcopolo.com.br – on social media: OnibusMarcopolo
Divulgación
ARTICLE
The Brazilian urban mobility picture Renato Siqueira Journalist specialized on Urban Mobility
For decades, Brazil has lacked investments in urban mobility. The hosting of the World Cup and the Olympic Games served to boost the release of resources, aiming at improving the public transport service in Brazilian cities. The Federal Government has launched financing lines for works such as large and medium-sized mobility programs, but the lack of consistent projects meant that many municipalities did not receive the money, failing to improve the matrix of displacements and the quality of life of people. The demonstrations of 2013, the peak of public dissatisfaction with public transport, erupted. What was presented as a repudiation of the rate increase, in fact was the voice of the streets crying out for better conditions of displacement. Mobility systems were obsolete and below the minimum expected by users. Even in the face of an unfavorable scenario from the point of view of public opinion, some cities took advantage of the opportunity and invested in the bus transportation system, such as Rio de Janeiro, Minas Gerais, Fortaleza, Goiânia, Recife and Brasília. The capital of Rio de
Janeiro invested in corridors and, today, reaps the fruits of providing a more efficient displacement means for its population. The corridors of BRT, TransOeste, TransCarioca and TransOlímpica span together about 130 km and carry 450 thousand people daily, with implementation costs of some US$ 1.3 billion. For comparative purposes, line 4 of the subway alone, with 16 km between Ipanema and Barra da Tijuca, consumed more than US$ 2.7 billion. According to the Association of Urban Transportation Companies – NTU, there are 19 BRT systems in operation in 9 cities of 7 states. There are also approximately 200 projects for creating exclusive corridors.
“Much is yet to be done, and the case in Rio de Janeiro is an example”
However, many are not yet running. The total extension of the corridors reaches 1,000 kilometers, covering 61 cities in 22 states. With the country plunged for years into an economic crisis, it is difficult to expect the completion of many projects to revitalize the urban fabric in the short term. However, perhaps this is the appropriate time to review the process so that these projects will be executed in the near future. After approval by a large part of the population, BRT corridors in Rio de Janeiro
suffer from vandalism, lack of investments and lack of a public policy that carries out stopped or incomplete works. Like the BRT Transbrasil corridor, which, after months of stagnation due to lack of responsibility by the city council, has finally been resumed and the delivery of the first stretch is expected before June 2018. However, despite the investments in infrastructure and the formulation of public policies aimed at mobility being the responsibility of the government, something that deserves enough attention from the operators is the quality of the service offered. According to the 2017 Urban Mobility survey, conducted by the National Transportation Confederation and NTU, the reduction of fares is the great challenge pointed out by passengers. For 75.1% of the interviewees, the reduction of the fares is a primordial condition so that they use the bus instead of another means. The solution could be a discussion on public tariff, on the remuneration and new alternatives of financing and prioritization of public transport. As the perception of the user is bad, operators need to focus, above all, on reinventing the sector, since the tariff model imposed by the public power is exhausted and does not provide acceptable conditions for the great mass that uses public transport daily. Viajante - Issue 22 - December 2017
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COVER
Panama
Urban Flow Two-hundred and three new Torino Low Entry buses delivered to Panama’s transport system
Fotos: Ronald Barrios
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Viajante - Issue 22 - December 2017
Panama
Marcopolo, in partnership with Volvo, began the delivery of the first units of the 203 buses of the Torino Low Entry model ordered by Metro Bus, an urban public transport system in Panama City, Central America. The acquisition was carried out by MiBus, a transportation operator in the country. The new buses have high safety standards and greater comfort for the user, providing a better travel experience. The first units were delivered to Transportes Masivo Panamá S.A. in October. The acquisition of this new fleet is primarily intended to cover demand in the North and South Corridors and to continue to improve user mobility in Panama City. MiBus General Manager, Ignasi Armengol, said that with the arrival of these first buses, a major shift is underway to improve the city’s public transportation system with a new fleet that will allow a more comfortable, safer and more effective service , as well as increasing the capacity of
COVER
the service to cover the demand in the North and South Corridors, which will later be accompanied by other projects to jointly address the transformation phase of the public transportation system. “The buses possess the world’s best standards of quality, manufactured and assembled in Brazil by Marcopolo, whose products meet the specifications necessary to offer a comfortable and safe journey. The arrival of the new fleet, as well as other improvements and projects that MiBus performs in an integrated way, will improve the frequency, the speed of service and the regularity of the trips”, emphasizes Ignasi Armengol. “The new buses will contribute to the continuous improvement of the metropolitan area’s traffic and provide more comfort and agility to the passengers. With the acquisition and modernization of vehicles, MiBus will offer a differentiated service to its customers”, says Rodrigo Pikussa, Marcopolo’s executive manager of International Business in the Americas. Viajante - Issue 22 - December 2017
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COVER
Panama
Modernity in the benefit of safety The Torino Low Entry has a robust design, high reliability and excellent cost/ benefit ratio, attributes recognized by the operators and entrepreneurs of the urban passenger transport
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Viajante - Issue 22 - December 2017
sector. It meets all the requirements of Panama’s existing transportation systems and is equipped with low floor, which facilitates access for all passengers without the need for n elevator, and
provides greater speed in loading and unloading operations, including passengers with reduced mobility and wheelchair users. At 13.2 meters in length, the Torino Low Entry developed for Pa-
Panama
nama is equipped with EBS and ESP brakes, an electronic stability program that reduces the possibility of skidding or tipping, and a fleet management system that enables a remote operator to access a number of vehicle variables such as fuel consumption, type of conduction by the driver, online reports on vehicle position, average fleet speed, engine RPM and much more. The buses have 45 City model
seats and 2 access doors. The model presents a modern look and offers functionality, comfort and security, with multiplex system, reverse gear camera and internal and external lighting in LEDs. It also has front and rear optical assemblies that include daylight illumination, which provides more safety in urban traffic and has differentiated lighting on the doors to aid passen-
COVER
gers’ access and exit, and ample space for movement. Due to the high temperatures and the high humidity index of Panama, Marcopolo designed these 203 Torino Low Entry buses with a non-standard insulation package configuration and installation of high-power air-conditioning system in order to provide Panamanian passengers with the best thermal comfort during the trip.
Viajante - Issue 22 - December 2017
29
COVER
Panama
Meet the Metro Bus The system is operated by the MiBus company, which since 2015 has been managed by the Panamanian government who took over the company’s operations (remaining under the umbrella of the Panama Metro) and hired the First Transit company from the US, a First Group subsidiary, to manage the service. Metro Bus is the bus transportation system that operates in the districts of Panama and San Miguelito, beginning its operations on December 28, 2010, through the so-called South Corridor. Today it has a fleet of more than 1,000 vehicles that travel along the main roads of the Panama
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Viajante - Issue 22 - December 2017
City (Via España, Via Simón Bolívar or Transísstmica, Via Ricardo J. Alfaro or Tumba Muerto, Avenida Balboa / Via Israel and Avenida Domingo Díaz), the main toll roads (North Corridor and South Corridor), as well as other smaller transverse routes. MiBus has an innovative and modern fleet and route management system developed by the Samsung SDS company, which operates through a set of digital tools for programming Metro Bus transport services. The system allows for the monitoring of fleet conditions and location via electronic means in real time; centralized management of the buses
in operation can also be performed, checking compliance with the travel plan and, in case of delay, taking measures to correct or minimize it to offer the highest standard of service to users. It uses an electronic card - smart card - implemented since February 15, 2012 for passengers to board and access the terminals. It also provides the users automatic router display, with information about bus stops on screen and via speaker by means of audible warning; it also informs about the terms of use, safety recommendations and coexistence within the buses.
COVER
Panama
Route Control
the purpose of the control team is to ensure the provision of a service with excellent
quality.
Every
Each time a bus leaves the yard, it is automatically monitored by the Control Center technicians. Very similar to the operation of an airport control tower,
day, the Control Center
Central American and Caribbean region to enter its public transit information into Google Transit. In addition, like the platform is Google Maps, routes are shown on a map of the city and region, which facilitates accurate location and observation of references near the stations of the system. With the management of MiBus, Google Transit takes into account
the structural data, frequency and scheduling of the routes and creates a data source according to the general public transport feeds specification (GTFS), which defines a common format for public transport schedules and the geographical information associated with them, and this is the information that users have access to through the application.
remains in promptitude: it operates 24/7, throughout the year, to guarantee the operation of the system.
Connected to Google Transit Panama City was the first in the Central American and Caribbean region to enter public transit information to Google Transit. Since September 2016, MiBus, in partnership with Google, facilitates the access of information about routes and transfers to Metro Bus users through the activation of the Google Transit tool. After a process of compiling and requesting information about routes, transfer times and schedules, MiBus has placed the information of all routes operated by the system available in Google Transit through the Google Maps platform, where users of computers or smartphones can schedule their trips on the Metro Bus for free, making mobility decisions. This tool allows for the scheduling of routes using the Metro Bus system and represents a milestone for Panama City since it was the first in the
Viajante - Issue 22 - December 2017
31
GOOD PRACTICES
Women in Charge The first female drivers in Argentina
Increasingly, women have become more representative in male-dominated labor market areas. In Brazil, the numbers of women who drive buses may still be timid when compared to men working in transportation, but indicate a paradigm break within a predominantly male professional universe. Now, it is in Argentina that women begin to conquer their space. Ana Gabriela Cruz and Mariana Protzer are the first
women to drive long-distance buses in Misiones, an Argentine province located in the northeast of the country. Since they were little girls, they liked to drive. First motorbikes, cars and even trucks, but the desire was to transport passengers. Now they are the pioneers in the country. The opportunity that allows them to realize their dream emerged in the company Crucero Del Norte. “Before there was no possibility
of sitting in the driver’s seat, something always meant for men. We did the driving test and, like any other, we have our place today”, says Mariana, a driver for six years who reconciles the profession with family and care for her eight-year-old son. “Our work is very well received by people and I consider it to be an open door to greater gender equality. I think we are reaching other countries that already
that working with dignity and doing what you want is the most important thing for the human being”, she concludes. Hugo Koropeski, director of Crucero del Norte, says that the reception has been positive. “They say their first experiences were welcomed by the passengers”. Ana Ga-
briela hopes that the opportunity created by Crucero del Norte will open doors for other women. “We hope that from our experience, other entrepreneurs will take the initiative and open the door so that women who want to drive long distance buses can do it”, she adds.
Divulgação
have female drivers both in long distance and in urban transport”, says Ana Gabriela, originally from the province of Jujuy, the mother of three daughters and a driver for eight years. “Constitutionally, we have the right to work, and if that work makes us happy, we should do it. I think
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Viajante - Issue 22 - December 2017
GOOD PRACTICES
Attention at the driver’s seat About the initiative of being the first Argentine company to have women drive the buses, Koropeski says it was motivated by statistics showing that women behind the wheel are more cautious. “The truth is that when we look at national and international statistics on road safety, we realize that women are more careful at the wheel. Without discriminating against one gender or ano-
ther, we saw the possibility of incorporating women into the company and the men welcomed the initiative with great respect. “As women,
mothers and professionals, we are somehow more aware that caution, sensitivity and empathy are important when transporting a mother with a
small baby or a grandmother moving with difficulty. It is an opportunity to make the traffic more gentle”, concludes Ana Gabriela.
Viajante - Issue 22 - December 2017
33
AWARDS
The actions developed by Marcopolo to improve the
AutoData Award
In the 18th edition of the AutoData Award, Marcopolo was chosen by
the readership of the magazine and gained recognition in the Bus body manufacturer category for the actions developed over the last two years to achieve efficienc y,
production processes, increase market share and win new customers, have earned the company recognition by several awards throughout 2017.
quality, productivity and cost rationalization gains. 65 cases and nominations competed and were divided into 17 categories. Promoted by AutoData Editora, the award recognizes companies, products and professionals of the sector who have stood out throughout the year in search of determined goals, innovations, technology and productivity.
Best and Biggest in Transportation At the 30th edition of the Best and Biggest in Transport Award, given by OTM Editora, Marcopolo was ranked as the best company in the Bus category, based on analysis of the financial balance sheet of 2016. The awards event was held on November 28 at the TransamÊrica Hotel’s event space in São Paulo.
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Viajante - Issue 22 - December 2017
AWARDS
Fourth power in Rio Grande do Sul In the 2017 edition of the Top Of Mind Award, sponsored by AMANHÃ magazine, Marcopolo was named by gauchos as the 4th most remembered company in the state. The return of the company to the “Top 5” of the award is due to actions focused on gaining new customers and businesses abroad and great attention to innovation, efficienc y, productivity and competitiveness in the manufacturing plants. Projects with a focus on the exploration of opportunities were implemented, like the Conquest project, which focused on increasing exports to Latin American countries. Visits to more than 65 nations resulted in the export of 2,959 units against 1,915 in 2015. In the Brazilian market, the Brasil Ponta a Ponta program promoted numerous visits to customers in all regions of the country, enabling the strengthening of the brand and a warmer relationship with the clients. Divulgação
Viajante - Issue 22 - December 2017
35
AWARDS
Champion in innovation In the 14th edition of the research promoted by the American institute IXL Center in partnership with AMANHĂƒ, Marcopolo reached the rank of 7th most innovative company in Rio Grande do Sul in the automotive segment. This year the research adopted the Innovation Management Index, a methodology tool of the Global Innovation Management Institute (GIMI), a global non-profit organization created by a group of executives, academics and innovation consultants. The group helps individuals, companies and regions to develop world-class innovation management skills through standards, metrics, test protocols and global certifications.
Gustavo Granata / AgĂŞncia Preview
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Viajante - Issue 22 - December 2017
AWARDS
Denison Fagundes / MarginalClub
Master Exporter At the 30th edition of the Best and Biggest in Transport Award, given by OTM Editora, Marcopolo was ranked as the best company in the Bus category, based on analysis of the financial balance sheet of 2016. The awards event was held on November 28 at the Transamérica Hotel’s event space in São Paulo.
The largest 500 in Southern Brazil The traditional GRANDES & LÍDERES - 500 MAIORES DO SUL, a ranking developed by AMANHÃ and PwC magazine which awards the largest companies in south Brazil, placed Marcopolo as the 12th largest company in Rio Grande do Sul and 32nd in the Southern Region. Created 27 years ago by Grupo AMANHÃ with technical support by PwC - global reference in auditing, tax and business advice - it reveals indicators of onethousand companies, naming the 500 largest companies and the 500 emerging ones of Rio Grande do Sul, Santa Catarina and Paraná, using as sole source the official balance sheets published by the companies. Viajante - Issue 22 - December 2017
37
INNOVATION
International Certification
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Viajante - Issue 22 - December 2017
INNOVATION
The virtual tipping analysis developed by Marcopolo makes the company the only manufacturer in Brazil able to virtually validate the bus body rollover test in accordance with the ECE international standard
Acervo Marcopolo
Viajante - Issue 22 - December 2017
39
INNOVATION
The Structural Analysis department of Marcopolo’s engineering has just obtained the international certification for its methodology on virtual analysis of bus tipping. The achievement places the Brazilian bus industry at the highest level worldwide in terms of
40
Viajante - Issue 22 - December 2017
vehicle design and conception in compliance with the most stringent safety standards. The certification was granted by the Vehicle Certification Agency (VCA), the international approval authority designated for new road vehicles, agricul-
tural tractors and off-road vehicles (EU Directives and Regulations and ECE Automotive Regulations), belonging to the UK Department of Transportation, guaranteeing that Marcopolo’s virtual tipping analysis methodology is valid and accepted for approval of bo-
INNOVATION
Acervo Marcopolo
dies with regard to rollover resistance (ECE R66). According to Roberto Stallivieri, general sales manager and engineer who has followed all stages of the project, obtaining this certification is an important achievement for Brazilian engineering, as it places
the processes and projects developed by Marcopolo engineers in the highest standards of reliability and international safety. “From now on, it is no longer necessary to perform a physical tipping test. We are certified by the VCA to homologate any structure by
virtual simulation, for any market recognized by the VCA (all member countries of the United Nations)�, emphasizes the executive. Another important difference is that with the certification obtained, the structural analysis department of Marcopolo’s en-
Viajante - Issue 22 - December 2017
41
INNOVATION
Understand how it works •
•
• • •
Computational simulations that, using the Finite Element method, analyze the structural performance of the parts. It represents real conditions of use in a virtual environment, increasing the reliability and safety of the bodies. Increased accuracy of results - 95% assertiveness. It allows for a customization of the products according to the severity of each application. It evaluates the structural behavior of the bodies for each customer.
• • •
•
• •
Certifications - Inmetro and Denatran. Enables the approval of the bodies. Structural optimization - tests point out where improvements are needed, increasing vehicle safety and minimizing damage in accidents. Product optimization - material standardization; contribution to sustainability; introduction of new materials. Reduces product development time. Reduces the need for Technical Assistance
Simulación virtual analiza carrocerías en condiciones reales de uso y vuelco.
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Viajante - Issue 22 - December 2017
INNOVATION
gineering is able to provide this service to all other Marcopolo factories around the world, for the validation of the projects developed in each specific market, with significant gain in time, cost and adequacy to obtain approvals and implementation of new models. Thus, it will be possible to establish a global standard of structural concepts, enabling so that all Type Approvals for
ECE R66 can be analyzed and forwarded in the same way from Brazil. According to Stallivieri, the process was exhaustive. However, with the collective effort of the entire team, Marcopolo took a big step in the issues of homologation for its products internationally. The results that can be obtained from now on are in line with the trend of the world automotive industry,
which values the safety of its occupants. “Marcopolo is committed to the safety of people, so this certification of virtual tipping analysis will allow the engineering to design vehicles that are increasingly safer and with a reduced design time. Without a doubt, this process places Marcopolo’s engineering among the most advanced in the Brazilian automotive industry”, he says.
Acervo Marcopolo
Vehicle Certification Agency Con casi 40 años de experiencia en el mercado internacional, la VCA de asistencia a la industria automotriz del Reino Unido y mundial, y tiene operaciones en diversos países, como Australia, Brazil, China, Corea, Estados Unidos, Japón, India, Italia, Malasia y Turquía. Con sede en São Paulo,
la VCA South América ofrece para sus clientes servicios como homologaciones de nuevos vehículos, sistemas y componentes, reconocidos internacionalmente, de acuerdo con las directivas y reglamentos de la Unión Europea y ECE; validación de los procesos para mantener a conformidad la producción – parte fundamental de todas
las homologaciones internacionales de productos automotrices; soporte regulatorio para la venta de vehículos en países de Sur América; y certificación obligatoria Brazileña de componentes automotrices en colaboración con el Instituto de Calidad Automotriz (IQA).
Viajante - Issue 22 - December 2017
43
TRAVELLER’S GUIDE
Tourism
e h c o l i r a B A quintessential host and framed by natural beauty, the city of San Carlos de Bariloche, better known simply as Bariloche, is the gateway to the beautiful Argentine Patagonia. Founded in 1902 and with 125 thousand inhabitants, it is one thousand miles distant from Buenos Aires and is the best known snow destination in Argentina, loved by 44
Viajante - Issue 22 - December 2017
tourists who seek the region in the high season. The first inhabitants were the Mapuche Indians, who originated on the other side of the Andes. Located within the Nahuel Huapi National Park, in the province of Rio Negro, the city whose name originates in the Mapuche language and means “people behind the mountain�, stands among ancient forests,
snow-capped mountains and sparkling lakes; and when the snow goes away, it makes room for the endless colors of the warmer months that allow for outdoor activities such as hiking, rafting and cycling. Get to know this exciting city, the national capital of adventure tourism and chocolate.
Tourism
TRAVELLER’S GUIDE Dario Kardosh
Nahuel Huap i National Park Lo cated betwe en the provinc es of Rio Negro and NeuquĂŠn, it is the first nationa l park of the c ountry and its origin dates
back to 1903. This refuge of nature and culture houses in its 717,261 hectares a representative sample of Andean-Patagonian
ec osystems: forests, steppe and high mountains, as wel l as watersheds and cultura l heritage. Viajante - Issue 22 - December 2017
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TRAVELLER’S GUIDE
Tourism
Martin Hurry
Bariloche Cathedral The most important Catholic Church in the city honors Our Lady Nahuel Huapi. Opened
in
1946
and built in neogothic style, it boasts an imposing architecture, colorful stained glass and beautiful gardens.
Alejandro Avampini
Ruben Hernan
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Viajante - Issue 22 - December 2017
Catherine Lucia
Tourism
TRAVELLER’S GUIDE
C i vic C enter Starting point for many
centrates the post office, po-
delicacy, and the Museum
tourist walks, the site foun-
lice and the city hall buildin-
of Patagonia, which tells the
ded in 1940 has architectural
gs. Here one can also find the
history of the region from the
features of the mountainous
Havana’s Chocolate Museum,
first inhabitants to the coloni-
regions of Europe and con-
which tells the history of the
zation of the city. Pablo
Cerro Otto
Marcelo Vilhena
The mountain is three miles from the Civic Center and provides panoramic views of the region, especially Lake Nahuel Huapi. Highlight for the Rotating Confectionery, which serves hot chocolate, tea, coffee, pies and meals. The structure takes about 20 minutes to take a full turn. To get to the top of the mountain you need the assistance of the cable car, whose operation is subject to weather conditions.
Viajante - Issue 22 - December 2017
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TRAVELLER’S GUIDE
Tourism
Victoria Island Porto PaĂąuelo is the starting point to reach the most extensive island of Lake Nahuel Huapi, and on the way, it is possible to
Tronador peak The highest mountain in the region, 2.2 miles above sea level, is located in the Nahuel Huapi National Park, approximately 56mi from Bariloche. It has three peaks: the Argentinian, the Chilean and the International, lakes such as the Mascardi, Los Moscos and Hess, the Vuriloches Valley, a grove and the famous Ventisquero Negro, one of the few black glaciers in the world.
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Viajante - Issue 22 - December 2017
visit the Arrayanes Forest. Victoria Island is home to rock paintings with more than 500 years in Playa del Toro
Div. Mundano Tours
and has a cable car that goes to the summit of Morro Bella Vista, from where it is possible to observe Anchorena Bay.
Eugenio Martinez
TRAVELLER’S GUIDE
Tourism
Villa La Angostura At the foot of the Andes, the small town surrounded by lakes, rivers and woods, offers diverse cultural and sporting activities. Here, skiers enjoy the slopes of
Cerro Bayo, ideal for beginners. The village still has a harbor, the Selva Triste Lagoon, as well as chocolate and souvenirs shops.
Cerro Catedral This mountain has the most traditional ski resort in the city, and one of the first in Latin America. With over 40 miles of skiing tracks, it offers activities such
as snowmobiling, sledding, restaurants and cafes, as well as shops and even a mall. Another attraction is the cable car with protection for the cold, guaranteeing
spectacular view of the region. During the summer, enjoy rock climbing, hiking for f lora and fauna, and trekking to the Frey refuge. TravelShus
Viajante - Issue 22 - December 2017
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TRAVELLER’S GUIDE
Cooking
n a p i r o h C d o o f t s a f e n i t n e g r a e th
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Viajante - Issue 22 - December 2017
Cooking
TRAVELLER’S GUIDE
A classic of Argentine gastronomy, Choripan, whose name originates from the combination of “chouriço” (sausage), with “pan” (bread), can be consumed as a quick meal or be the starter dish served in the famous Argentine roast. The snack that can be prepared with few ingredients and has a marked flavor due to the combination of the chimichurri sauce and sausage.
Ingredients:
Bread Tuscan sausage Purple Onion Tomatoes Lettuce Chimichurri sauce (oregano, parsley, coriander, garlic, peppers and olive oil) Slice the red onion into
garlic, peppers and olive oil. If
thin slices and let them dip
you prefer, use a ready mix chi-
for 5 minutes in boiling water.
michurri, hydrating the herbs
Then, place the slices in a bowl
with a little water and mixing
with ice and water for another
olive oil to taste. Finally, roast
5 minutes. Strain it and mix
a good quality Tuscan sausage
with sliced tomatoes to ser-
on the grill and mount the san-
ve on the sandwich. Prepare a
dwich as seen in the photo. Use
chimichurri sauce by mixing
the lettuce to provide freshness
the oregano, parsley, coriander,
to the snack.
www.puntomenos.com.br Instagram: puntomenosoficial
Recipe: Tiago Daltoé Photo: Graziela Chiattone Martins
Viajante - Issue 22 - December 2017
51
VISITS
Agence Contact Internacional Turismo - Minas Gerais
Auto Viação Catarinense - Santa Catarina
Coronado Tourism Chamber - Corotur - Costa Rica
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Viajante - Issue 22 - December 2017
Credits: Douglas de Souza Melo
APTRA and SITRABAPU – Dominican Republic
Autobuses Quirquincho - Bolivia
Committee of Caxias do Sul Councilors - Rio Grande do Sul
VISITS
Ciro Gomes Group
Customer Group - Argentina
F L Mendonça - Maranhão
Flores Hermanos - Peru
Flota Imbabura – Equador
Franciscotur – Pará
Viajante - Issue 22 - December 2017
53
VISITS
Hofftur Viagens e Turismo - Rio Grande do Sul
Mario Arriagada - General Consul of Chile
MiBus – Chile
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Viajante - Issue 22 - December 2017
Credits: Douglas de Souza Melo
Kaufmann and Metbus – Chile
Metrobus, Vienal and Andibus – Chile
Putinga Auto Viação - Rio Grande do Sul
VISITS
Red Bus – Chile
Skyline and Expreso Karina - Costa Rica
Tower Transit – Inglaterra
Reunidas Paulista - São Paulo
STP Santiago – Chile
Transporte Coletivo Santo Antônio - Rio Grande do Sul
Viajante - Issue 22 - December 2017
55
VISITS
Transportes Cromotex - Peru
Central Placeres Valparaíso CP – Chile
Group Marcopolo TOP Group of clients that acquired shares of the consortium group organized by Marcopolo together with Rodobens. In addition to the Marcopolo factory, the group visited the cities of Gramado and Canela and participated in the Maria Fumaça train tour between the cities of Bento Gonçalves and Carlos Barbosa.
Turismo CIVA – Perú
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Viajante - Issue 22 - December 2017
Credits: Douglas de Souza Melo
VDR Petri Turismo - Rio Grande do Sul
VISITS
Viação Águia Branca - Espírito Santo
Viação Santo Ignácio Turismo - São Paulo
Visita Eduardo Leite - Ex-alcalde de Pelotas - Rio Grande do Sul
Viação Pretti - Espírito Santo
Viação Sertanezina - São Paulo
YvoneTur - Piauí
Viajante - Issue 22 - December 2017
57
VISITS
Chinese Embassy group
Kalatur – Uruguay
Transportes Sokoltrabus S.A – Chile
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Viajante - Issue 22 - December 2017
Credits: Douglas de Souza Melo
Technical Tour Industrial Tourism - Rio Grande do Sul
Viasul Transportes - Rio Grande do Sul
Rocha brothers and Rodoviária Gravataense – Pernambuco
MEMORY
Conquest of international market presence From the first shipment to Uruguay in 1961 to the present, Marcopolo has always shown its vocation for exporting. Since the beginning, investments in international fairs and competitions and the search for space in the foreign market have
been constantly intensified. In 1974, efforts to expand to new markets, with positive results in Latin America, Africa, Asia and Europe, resulted in the achievement of the first Export Award, conferred by the ADVB (Association of Sales Di-
rectors of Brazil) in Rio Grande do Sul. As the 1980s approached, the export policy reached significant levels. In the first half of 1979 the company exported the equivalent of US$ 12 million, a volume higher than the 1978 total.
Solemnity of delivery of the Export Award. José Antônio Fernandes Martins and Valter Gomes Pinto receive the trophy from Cláudio Strasburgger, vice governor of Rio Grande do Sul.
Viajante - Issue 22 - December 2017
59
G et in touch , we’re near.
Images merely for illustration. Consult with your region’s representative to know more about models and their configurations www.marcopolo.com.br – on social media: OnibusMarcopolo
A year always starts with the purpose of being new. We have to make it big. Discover roads, start days. We will accompany your movements as you take momentum to get closer to your dreams.
Happy 2018!
Seatbelts save lives.
Images merely for illustration. Consult with your region’s representative to know more about models and their configurations www.marcopolo.com.br – on social media: OnibusMarcopolo
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Viajante - Edição 22 - Dezembro 2017