DIGITAL MARKETING
PRESENTATION
WHAT IS MARKETING ?
Marketing is the process of creating, communicating, delivering, and exchanging products or services to satisfy customer needs.
MARKETING DIVIDES IN TWO PARTS :
Traditional Marketing
Traditional marketing uses offline channels like print, and radio to promote products or services.
Digital Marketing
Digital marketing promotes products or services through online channels like websites, social media, and email.
WHY WE MOVE FROM TRADITIONAL MARKETING TO DIGITAL
MARKETING
DIGITAL MARKETING TREND IN INDIA
Active Internet Users
Over 900 Million
Active Social Media Users
462 Million Most Prominent Digital Platforms Google, Facebook, Instagram, LinkedIn, Youtube, Snapchat
Content of Digital Marketing
What is SEO ?
Search engine optimization (SEO) is the process of improving a website's visibility and ranking in search results.
What is SMO ?
Social media optimization (SMO) is the process of enhancing a brand's presence and online reputation through social media channels. - - -
How to create a post (Caption and Hashtags)
How to Increase Followers
How to increase Engagement
What is SMM ?
Social media marketing involves the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
What is Google Ads ?
Google Ads is a tool that you can use to promote your business, sell products or services, raise awareness, and increase traffic to your website.
GoogleSearchAds
Search campaigns allow you to place ads across Google's vast network of search results. You can show ads to people actively searching online for your products.
Display Ads
Shopping Ads
Video Ads
Google My Business
Scope of Digital Marketing
( Search Engine Optimization)