Best Digital Marketing Training Institute in Faridabad - OneTick CDC

WhatisDigitalMarketing?

Anymarketingthatuseselectronicdevicesandcanbeusedbymarketing specialiststoconveypromotionalmessagingandmeasureitsimpact throughyourcustomerjourney.Inpractice,digitalmarketingtypically referstomarketingcampaignsthatappearonacomputer,phone,tablet, orotherdevice.Itcantakemanyforms,includingonlinevideo,displayads, searchenginemarketing,paidsocialadsandsocialmediaposts.Digital marketingisoftencomparedto“traditionalmarketing”suchasmagazine ads,billboards,anddirectmail.Oddly,televisionisusuallylumpedinwith traditionalmarketing.

WhyisDigitalMarketingso importanttobusinesses?

Digitalmarketinghelpsbrandsreachtheirtargetaudienceand promotetheirproductorservice.Whilethat’sthegoalofa traditionalmarketingcampaigntoo,digitalmarketingallows brandstotargetamorespecificornicheaudience.Connecting withcustomersdigitallyhelpsbuildawideraudiencethattrusts yourbrand.It’sparticularlyusefulforsmallbusinesses,whichcan easilyleveragedigitalmarketingtacticswithoutthehelpofa marketingdepartmentoragency.

HowDoBusinessesUse DigitalMarketing?

Searchengineoptimisation(SEO):

Thistypeofdigitalmarketinguses thesearchenginetopromotea productorservice.

Contentmarketing:

Thisdigitalmarketingstrategy usescontenttoreachitstarget audience.

Socialmediamarketing(SMM):

Whencompaniesusesocialmedia topromotetheirproductsor services,itiscalledSMM.

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Pay-per-clickmarketing(PPC):

Inthistypeofmarketing,the companiesusethesearchengine togeneratetraffic.

Affiliatemarketing:

Itiswhencompaniesoffertheir websitesasadspaceforother brands’advertising.

NativeAdvertising:

Nativeadvertisingreferstoadvertisements thatareprimarilycontent-ledandfeaturedon aplatformalongsideother,non-paidcontent. BuzzFeed-sponsoredpostsareagood example,butmanypeoplealsoconsidersocial mediaadvertisingtobe"native"—Facebook advertisingandInstagramadvertising,for example.

BenefitsofDigitalMarketing