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House PR   4th  Floor   Portland  House   4  Great  Portland  Street   London  W1W  8QJ       Dear  House  PR,     I  just  called  up  the  office  and  got  greeted  to  a  lovely  woman  on  the  phone,  which   makes  this  email  a  lot  easier  to  send.  I'm  Olivia  and  I'm  just  emailing  regarding   any  work  placement  opportunities  you  have  for  this  summer.  I  have  to  take  part   in  a  two-­‐week  work  placement  as  part  of  my  Public  Relations  and   Communication  BA  Hons  Degree,  I  am  in  my  second  year  at  Southampton  Solent   and  I  would  love  to  be  given  an  opportunity  to  work  with  you.     I  have  researched  thoroughly  into  House  PR,  who  you  are,  what  you  do  and  your   clients  and  I  am  extremely  keen  to  work  with  you;  a  company  that  has  over  30   years  of  PR  experience  and  has  won  many  awards  in  the  industry,  as  well  as   being  so  diverse  and  having  such  a  highly  respected  client  list.     By  looking  into  some  of  your  case  studies,  I  spotted  my  favourite  one  from  a  far,   your  St.  Tropez  campaign  with  Kelly  Osborne.  The  print  ad  with  'Self  Esteem'   written  in  fake  tan  was  simple  yet  extremely  effective.  The  message  that  the   bottle  not  only  contains  great  fake  tan,  it  contains  something  that  will  boost  your   confidence  and  self-­‐esteem,  is  perfect  for  the  audience.  Young  girls  are   constantly  bombarded  with  countless  media  images  of  beautiful,  thin,  almost   ‘perfect’  women.  They  feel  that  this  is  the  only  look  and  are  taking  drastic   measures  to  try  and  change  their  body  because  they  end  up  with  very  low  self-­‐ esteem;  your  campaign  is  what  every  young  girl  is  looking  for.  I  feel  this   campaign  was  so  strong  and  evidently  so  did  the  rest  of  the  public,  65  pieces  of   positive  coverage  received  -­‐  No  surprise  there.       I’m  an  ambitious,  confident,  creative  and  driven  individual  who  is  determined  to   succeed  within  the  Entertainment  PR  Industry  and  hopefully  work  around  the   world.  If  I  was  to  have  the  opportunity  to  spend  some  time  in  your  company,  I   believe  it  would  be  an  excellent  opportunity  for  me  to  broaden  my  personal  and   technical  skills  that  I  will  need  to  succeed  in  PR.  In  return  I  believe  you  would   make  good  use  of  my  current  skills  and  I  would  add  value  to  your  team.  I  will   always  give  my  all  in  every  task  given,  I’m  extremely  eager  to  learn  and  I’m   definitely  not  one  to  shy  away  from  a  challenge.     I  have  attached  my  CV  and  will  be  in  contact  to  follow  up  this  email  within  a   week,     Kind  regards,     Olivia  

House PR Covering Letter  
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