Cheyenne Frontier Days™ Old West Museum Sponsorship Opportunities
Cheyenne Frontier Days™
Cheyenne Frontier Days™
olD West MuseuM
olD West MuseuM
LegendBecome a Part of the
Sponsorship Invitation
Helping with the Everyday
Becoming a part of the Legend by supporting a Cheyenne Institution that’s rooted in the “Daddy of ‘Em All,” Cheyenne Frontier Days™. We provide the story of our western legacy to over 20,000 guests a year.
Founded in 1978 by a dedicated group of Cheyenne Fronteir Days™ volunteers and community members, the Cheyenne Frontier Days™ Old West Museum is a private non-profit 501(c)(3) organization whose mission is to preserve and share the heritage of the American West as experienced through the celebration of Cheyenne Frontier Days™.
Our mission is made possible through donors like you, and without you, we wouldn’t be able to preserve our artifacts, keep our lights on, or hold our annual events. Your support also helps us share and celebrate Western culture and heritage with our community and future generations.
We take pride in our institution, and our Museum partners make a difference every single day.
Create meaningful partnerships while you support:
Our Collections and Exhibits, which draw locals and tourists alike to our institution.
Our Western Art Shows, which showcase local, national, and international Western Artists twice a year!
Our Arts & Educational Programs, which create learning environments for all ages, whether it’s art classes, lectures, or children’s summer camps!
Difference Why be a Sponsor? we can make for the You
Our Museum Website
Attracts over Visitors Annually 40,000
Most of our visitors come from within the United States, with the largest numbers from: Colorado 13% , Wyoming 11%, Texas 11%, California 5%, Missouri 3%
Our Museum Social Media Pages Recieve Views Annually 1.2 Million
7% of our visitors come from overseas, with the majority traveling from: England, Canada, France, Germany, Australia
Partnerships Museum
A Legendary Partnership
Museum Partnerships
Corporate Museum Partners do more than support our events, they help us in our everyday operations, and support our mission during the entire year. With a Museum Partnership, you receive recognition in our galleries, publications, digital platforms, and at every event.
On top of it all, every Museum Partnership includes a Corporate Partner Membership for your organization, on us!
Platinum Buckle Presenting Institutional Partner
$50,000
• 12-Month Recognition on the Museum’s Wall of Honor
• Logo Recognition in galleries and all event print and press material
• Article Recognition in the Museum’s Stageline quarterly digital magazine, edition of your choice
• 12 tickets for every major annual event
• One full-page ad per Stageline - the Museum’s quarterly digital magazine
• Private Reception in the Carriage Hall
• A private Art Uncork’d for 12 or 4 Kid’s Camp scholarships
• Personal Museum Gallery tour with the Curator and Executive Director
• 1st Year: One 8x8 Legacy Brick as a permanent feature in the Museum
$20,000 Gold Buckle
• Year-Round Logo recognition in Museum galleries and level recognition on website
• One full-page ad per Stageline - the Museum’s quarterly digital magazine
• Preferred table for 8 tickets to every major annual event
• 6 Art Uncork’d Reservations or 2 Kid’s Camp Scholarships
$10,000 Silver Buckl e
• Year-Round Logo recognition in Museum galleries and level recognition on website
• One half-page ad per Stageline - the Museum’s quarterly digital magazine
• 6 tickets to every major annual event
• 5 Art Uncork’d Reservations or 2 Kid’s Camp Scholarships
$5,000 Bronze Buckle
• Level recognition on website
• Two Quarter-Page or Four Business-Card sized ads in Stageline - the Museum’s quarterly digital magazine
• 4 Tickets to every major annual event
• 4 Art Uncork’d Reservations or 1 Kid’s Camp Scholarship
*Please note, annual events include: Western Spirit Art Show, Cheyenne Frontier Days™ Art Show & Sale, Cheyenne Frontier Days™ Hall of Fame. The Black Hat Gala is not included.
Sponsorships Event
The events you sponsor matter; show off your name next to an event that reflects your brand!
Our Nationally-Recognized Art Exhibitions feature the best-of-the-best when it comes to Western Art. You have two opportunities to sponsor an art show:
The Western Spirit Art Show and Sale during the spring, features up-and-coming artists as well as established names in the western art world. The Cheyenne Frontier Days™ Western Art Show and Sale in the Summer is our largest exhibition with established worldclass western artists, featuring their recent works of art. With over 800 attendees on opening night alone, and over 8,000 visitors during the week of Cheyenne Frontier Days™, sponsors have the opportunity to be aligned with a show that has been a marquee event for over 45 years.
On top of art exhibitions, we host the Cheyenne Frontier Days™ Hall of Fame Induction Ceremony, recognizing inductees who helped CFD to grow into “The Daddy of ‘em All” through their distinctive contributions.
Coming Fall 2026 will be our signature event, the Black Hat Gala. This event will be a spin off of the Museum’s previous fundraiser, the Carriage Ball. It will include high-end auction items as well as a five-star meal.
Events for Everyone
From the Hall of Fame Induction Ceremony to one of the top Western Art Shows in the nation, there are plenty of opportunites to support events that align with your audience, values, and brand.
Spring Event Western Spirit Art Show
With over 40 years of history, the Western Spirit Art Show and Sale features the work of Western artists from Wyoming and beyond. Curated by a juried process, this show creates a space where new faces and experienced artists can come together to create a truly beautiful exhibition.
This event also features a seminar prior to the opening reception with lectures and an art workshop hosted by featured professionals.
Sponsors have an additional opportunity to become one of 10 Artist Award Sponsors.
Special Sponsor Opportunity:
Become an Artist Award Sponsor
A $750 Contribution Gives You:
• Podium Recognition
• Print Recognition
• 2 Event Tickets
• Buisness Card Sized Ad in Stageline
• Photo with the Winning Piece Only 10 Available! Act Now! Get in Front of
1,100 On Average, We Sell Pieces of Artwork 100
Please let us know by the first week of February if you want to be a Sponsor for this event for full recognition benefits. Interested ?
Sponsorship Levels
Wall Recognition during Event
Boosted Social Media Post on all Museum Platforms Carriage Hall
Business Logo & Link on Art Show Website
Level Recognition in Marketing and Print Materials
Membership into the Keepers of the West Donor Group
Advertisement in Stageline Members Magazine
Tickets to the Event
Summer Event CFD Western Art Show
Sponsorship Levels
Gallery Naming Rights
Boosted Social Media Post on all Museum Platforms
Business Logo & Link on Art Show Website
Level Recognition in Marketing and Print Materials
Membership into the Keepers of the West Donor Group
Please let us know by the second week of June if you want to be a Sponsor for this event for full recognition benefits.
Our top event for over 45 years, the Cheyenne Frontier Days™ Art Show & Sale has featured original art from the nation’s top artists. Become a part of Cheyenne’s biggest pre-CFD party while supporting the Museum and its operations.
This show runs throughout the week of Cheyenne Frontier Days™ and early August, putting your business’ name in front of thousands of guests from around the world.
Over Hand-Selected Artists 50
The Show Website Reached Over Potential Visitors 9,000 On Average
800
Opening Reception Tickets Sold
Guests Attend the Event Over its Run 8,000
Autumn Event
CFD Hall of Fame
Become a partner in celebrating the spirit of rodeo and volunteerism that makes Cheyenne Frontier Days™ the “Daddy of ‘Em All”. This event is nationally-supported with a hometown heart, engaging a substantial part of the Cheyenne Community. Those voted into the Hall of Fame represent the wonderful competitive and cooperative spirit that has remained the hallmark of CFD since 1897. Show your support for the volunteers, contestants, contractors and more by becoming an Induction Ceremony Sponsor.
Interested ?
Please let us know by the first week of August if you want to be a Sponsor for this event for full recognition benefits.
We Reach over
Website Visitors on Our Hall of Fame Pages 4,000
Hall of Fame Content Recieves
More Social Media Engagement that Our Regular Posts 40 Times
Our 2025 Hall of Fame Inductees and representativies
Our 2025 Hall of Fame Induction Ceremony Speaker, Mike Smith
Sponsorship Levels
Boosted Social Media Post on all Museum Platforms
Business Logo & Link on Museum Website
Level Recognition in Marketing and Print Materials
Membership into the Keepers of the West Donor Group
Advertisement in Stageline, Hall of Fame edition, our Members Magazine
Tickets to the Hall of Fame Induction Ceremony
$25,000
Winter Event Black Hat Gala
Sponsorship Levels
Logo Placement for Event Recognition on Social Media and Museum Website Listed as Sponsor
Membership into the Keepers of the West Donor Group
Recognition from the Podium during the Event
*In-kind sponsors (for food, auction items, décor,etc.) can receive recognition at an appropriate sponsorship level based on
Please let us know by the first week of October if you want to be a Sponsor for this event for full recognition benefits.
Black Hat Gala
Join us for the inaugural Black Hat Gala, a stunning reimagining of the beloved Carriage Ball. Enjoy an evening of elegance and celebration featuring a gourmet dinner, an exciting live auction, and the presentation of the first-ever Old West Museum Heritage Award, honoring an individual who exemplifies dedication to preserving and promoting our Western heritage.
Special Sponsor Opportunity: Gala Presenting Sponsor
• “Black Hat Gala Presented by [Your Company]” - name/logo
• integrated into event title
• Exclusive sponsorship with first right of refusal to renew each year
• Premium logo placement on all materials
• Recognition in media coverage and press release
• Speaking opportunity at the event (or a video message)
• Logo on Stage
• VIP behind-the-scenes tour of the CFD Old West Museum for up to 10 guests
Only 1 Presenting Sponsor Opportunity Available
Add-On Opportunities:
Live/Silent Auction Sponsor: $2,000
Signage and branding in auction area & mention in event program
Bar Sponsor: $1,500
Branded cocktail napkins/cups & signage at bar area
Stage & Entertainment Sponsor: $2,000
Recognition in promotional materials and stage signage
Photobooth Sponsor: $1,500
Logo on photobooth and recognized as a sponsor
*All sponsors recieve a tax receipt for the deductible portion of their contribution
Sponsorships Educational Programming
Our Educational Programming is inspired by our commitment to cultivate a love of the West for learners of all ages.
From school tours and hands-on workshops to special events, our programs create engaging opportunities.
Family Day welcomes hundreds of visitors each year with interactive activites for all ages.
CowKid Camps give children the chance to explore art and Western history in creative and memorable ways over the course of a week-long Summer Camp.
And community favorites like the Wild West Trunk-or-Treat bring families together for a fun event at the Museum.
Inspiring the Future
From sparking curiosity in the next generation of Western enthusiasts to broadening perspectives for today’s audiences, our educational programs inspire lifelong connections to the art, history, and culture of the West.
Family Day is a celebration of Western fun for all ages, complete with activities such as decorating sashes or vests, tie-dyeing bandanas, playing carnival-style games, and completing a scavenger hunt. It’s a day that brings the spirit of the West to life for the whole family.
$2,500Sponsor $1,000Sponsor $500Sponsor
Recognition in one pre-event and one post-event thank-you or article
Recognition during the event
Recognition on Social Media
Student Experience
Alongside our Education Coordinator
Kid’s Camp Social Advertisements Reach
Community Members on Average 16,000
Sponsorship Levels
Recognition in one post-event thank-you or article
Recognition during the event
Recognition on Social Media
$2,500Sponsor $1,000Sponsor $500Sponsor
Each summer the Museum hosts two CowKid Camps: Western Art Camp and either Cowkid Camp and Pioneer Camp, alternating each year.
Western Art Camp introduces young artists to different artistic styles through hands-on projects, culminating in a student art show to showcase their work.
Cowkid and Pioneer Camps are more outdoors-focused, offering activities like archery, roping, gold panning, butter making, and bee husbandry. Campers enjoy demonstrations from herding dogs, Mountain Men, and other special guests, as well as creative projects with 3D pens and field trips that bring Western heritage to life.
Create Your Own
Wild West Trunk or Treat is an established community event which includes the community in many different ways. This involves organizations - most of which are nonprofits - dressing up and decorating their vehicles and joining us in our parking lot to hand out candy to the Trick or Treaters. We also have teen volunteers from a variety of groups helping out. On average, there are over 2,000 people in attendance. These events have become extremely popular nationally over the past few years because parents can take their children to celebrate Halloween in one location that is bright, festive and safe. It is held on the last Saturday prior to Halloween in the afternoon. Associated General Contractors has joined us in hosting this wonderful event and the children enjoying the heavy equipment that they bring. Wild West Trunk or Treat runs every year, rain or shine, because we can move it inside the Museum, if necessary.
Trunk or Treat Content Recieves more than More Social Media Engagement that Our Regular Posts 35 Times
Recognition in one post-event thank-you or article
Recognition during the event
Recognition on Social Media
More Ways toDonate
Sponsorships Volunteer Programming
The heart and soul of the Cheyenne Frontier Days™ Old West Museum are our volunteers. They are what keep the Museum running! Our volunteers manage the front desk, assist with collections, and generously donate their time, resources, and talents to further the Museum’s mission. Some volunteers have served for as long as 20 years! Many have a strong connection to Cheyenne Frontier Days, whether as rodeo cowboys or through involvement with one of the many CFD committees.
We rely on our volunteers to help operate our art shows, Family Day, Hall of Fame, and much more. We are very grateful to our amazing volunteers!
The Heart of the Museum
Our volunteers are the lifeblood of the Museum, bringing history and Western traditions to life with their time, talents, and passion. Their dedication touches every corner of the Museum, ensuring that our stories and spirit endure for generations to come.
Volunteer Programming
At the Old West Museum, we celebrate our volunteers in every way we can. In 2025, we sponsored a volunteer field trip to the University of Wyoming Planetarium, giving them a chance to learn, explore, and enjoy a day together outside the Museum. We have also hosted a volunteer breakfast, a “Goodbye Summer” BBQ, and our annual Christmas party, all designed to recognize their hard work and dedication. Our volunteers make a lasting impact on the Museum in countless ways, from assisting with daily operations to supporting special events and programs. Our front desk is even fully ran by volunteers! We are committed to continuing to expand our volunteer program as a way to honor, thank, and celebrate the incredible contributions of these dedicated individuals.
Our dedicated volunteers assiting at our Cheyenne Frontier Days™ Western Art Show and Sale
We have a Network of Over Volunteers
A few of our wonderful volunteers enjoying our “Goodbye Summer” BBQ
Sponsorship Levels
One Ad per Stageline, the Museum’s quarterly digital magazine
$2,500Sponsor $1,000Sponsor $500Sponsor
2 Tickets for Art Uncork’d Half Page Quarter Page Business Card
2 Tickets to Western Spirit Art Show
Our Volunteers are always willing to lend a helping hand
