PREPARED FOR CHRISTINE CHAO
OVERVIEW
Perched above the eastern edge of San Francisco, Potrero Hill is a sun-drenched, laidback neighborhood known for its panoramic views, charming residential streets, and a true sense of community With its hilltop location, residents enjoy sweeping vistas of the downtown skyline, Bay Bridge, and beyond, alongside some of the city’s best weather
Historically a working-class neighborhood with industrial roots, Potrero Hill has evolved into a sought-after enclave that blends old-school San Francisco character with modern appeal. Victorian homes and contemporary condos sit side-by-side, and you’ll find locals grabbing coffee at neighborhood cafes, shopping at independent boutiques, or walking their dogs in one of the area ’ s many parks, including the popular Potrero Hill Recreation Center
Despite its proximity to downtown and the tech hubs of SoMa and Mission Bay, Potrero Hill maintains a relaxed, almost suburban vibe. It’s well-connected, yet tucked just far enough away to feel like a peaceful retreat from the city bustle. With excellent freeway access, Muni lines, and nearby Caltrain, Potrero Hill is especially popular with commuters, while its strong sense of community, sunny microclimate, and understated charm continue to draw longtime residents and newcomers alike.
The neighborhood’s dining scene ranges from cozy brunch spots to destination-worthy restaurants like Chez Maman and Plow. Nearby Dogpatch and Mission Bay add even more options for food, shopping, and entertainment. Whether you ' re drawn in by the views, the quiet streets, or the sense of neighborly connection, Potrero Hill offers a unique slice of San Francisco living.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
01 04 02 03
Young Professionals: Single or coupled, typically aged 28–38, working in tech, biotech, or design Interests: Attracted to Potrero Hill’s proximity to Mission Bay, SoMa, and Dogpatch job centers; enjoy the peaceful, sunny vibe while still being close to the action Appreciate walkable access to local cafes like Farley’s, fitness studios, and cozy neighborhood restaurants. Prioritize easy freeway and Caltrain access for commuting and occasional South Bay travel.
Creative Entrepreneurs: Often in their 30s–40s, self-employed or working in media, architecture, or design Interests: Seek a quiet, inspiring environment to work from home or a nearby studio. Love Potrero Hill’s eclectic housing stock, scenic views, and understated charm. Favor local markets, community events, and the balance of city energy with residential calm. Prefer neighborhoods with character, history, and a strong sense of community.
Growing Families: Couples in their 30s–40s with young children or planning to start a family. Interests: Drawn to the neighborhood’s low-key, residential feel and sunny weather. Value access to parks, family-friendly cafes, and reputable public or private schools nearby. Appreciate the quieter streets and single-family homes, as well as proximity to downtown without being in the middle of the hustle.
Empty Nesters & Relocating Professionals: Typically in their 50s–60s, downsizing from larger homes or relocating from out of state. Interests: Attracted to Potrero Hill’s peaceful, well-kept streets and welcoming atmosphere. Seek walkability, low-maintenance homes, and a strong neighborhood identity. Enjoy local art galleries, wine bars, and neighborhood events. Appreciate a slower pace while still having easy access to UCSF, Mission Bay, and downtown SF
Potrero Hill attracts a diverse range of buyers, from young professionals and creative entrepreneurs to growing families and empty nesters. With its sunny weather, stunning views, and quiet residential feel, plus easy access to downtown, Caltrain, and major job centers, it offers the perfect blend of city convenience and neighborhood charm.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
CAITLIN YATES
San Francisco Specialist
Born and raised in Silicon Valley, and a current resident of San Francisco, Caitlin has a strong passion for Bay Area real estate. Caitlin is committed to learning and understanding the individual needs of each of her clients. She utilizes her background in marketing, her knowledge of the Bay Area real estate market and her strong networking skills to help her clients achieve their goals. Before Real Estate Caitlin received a bachelor's degree in Communications from Santa Clara University. She is a former SoulCycle Instructor, NFL Cheerleader for the Oakland Raiders and is an alumna of the San Francisco Ballet School. In her spare time, you can find Caitlin working out at all of the fitness classes around Cow Hollow and The Marina in SF. Follow her on IG and join her workout crew.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
San Francisco, CA 94107
CLOSED 3/18/16 SOLD 12.8% ABOVE ASKING
444 Arkansas is an architecturally distinguished 2-level condo offering spectacular views of San Francisco. The first floor features 3BR & 2BA on one level, incl. spacious Master Suite w/frpl, office, walk-in closet & deck. The top level is an entertainer's paradise. Unobstructed bridge-to-bridge views w/generous open living space & 2 outdoor decks. A wood-burning frpl separates the LR/DR. Chef's kitchen w/custom cabinetry, Caesarstone counters, large island, breakfast bar & Wolf/Miele appliances. Enjoy the outdoors year-round w/hot tub, gas-burning frpl & automatic retractable awning. 1-car deeded garage parking, Nest thermostats, solar panels, large storage room. Prime Potrero location; walk to 18th & 20th, easy acces
Date Feb 19, 2016 Contract Date Feb 25, 2016 Sold Date Mar 18, 2016
Arkansas St
ADDRESS SUBJECT 444 Arkansas St, San Francisco, CA 94107
1725 20th St, San Francisco, CA 94107
712 Wisconsin St, San Francisco, CA 94107
690 Arkansas St, San Francisco, CA 94107
ADDRESS SUBJECT
444 Arkansas St, San Francisco, CA 94107
1725 20th St, San Francisco, CA 94107
712 Wisconsin St, San Francisco, CA 94107 COMP
690 Arkansas St, San Francisco, CA 94107
CONTRACT DATE Feb 25, 2016 Feb 13, 2025 Jun 18, 2025 May 09, 2025
ADDRESS SUBJECT
444 Arkansas St, San Francisco, CA 94107
131 Missouri St, Unit 402, San Francisco, CA 94107
608 Missouri St, Unit A, San Francisco, CA 94107
479 Texas St, Unit B, San Francisco, CA 94107
ADDRESS SUBJECT
444 Arkansas St, San Francisco, CA 94107
CONTRACT DATE Feb 25, 2016
131 Missouri St, Unit 402, San Francisco, CA 94107
608 Missouri St, Unit A, San Francisco, CA 94107 COMP
479 Texas St, Unit B, San Francisco, CA 94107
Comparable property #1
San Francisco, CA 94107 1725 20th St
Listing description
This stunning two-level home lives like a single-family residence, with a spacious, light-filled floor plan and multiple terraces with breathtaking downtown views. The formal entry leads to a grand open-concept great room with a Chef's kitchen - perfect for dining and entertaining. The main level offers two bedrooms with ensuite baths, including a luxurious primary suite and a charming Juliette balcony. Upstairs, the penthouse level boasts another bedroom suite with an office or den, plus two terraces, one a massive south-facing retreat for outdoor dining and relaxation, and another with sweeping Downtown views. Includes independent garage parking, and extra storage. Nestled on Potrero Hill's northern slope, you ' re just moments from the best neighborhood restaurants, cafes and taverns, 18th Street, Whole Foods, a public library just a block away, parks and playgrounds, and easy access to Mission Bay, Chase Center, I-280, and Hwy 101!
Listed Date Feb 06, 2025
Contract Date Feb 13, 2025 Sold Date Feb 24, 2025
Comparable property #1
1725 20th St
Comparable property #2
San Francisco, CA 94107
712 Wisconsin St
Listing description
Newly renovated 3BR/25BA home with private backyard, upstairs deck with beautiful views of San Francisco In a boutique two-unit building, this condo offers the privacy and feel of a single-family home Located on the sought-after North Slope of Potrero Hill, just two blocks from the vibrant 18th Street corridor This recently fully remodeled home features an openconcept main floor including a chef’s kitchen outfitted with Café appliances, custom cabinetry, quartz counter tops, a flush ceiling-mounted range hood, designer lighting, and built-in wine fridge ideal for entertaining. A newly added powder room on the main floor enhances convenience. All bathrooms have been remodeled with high-end designer finishes. Upstairs, the primary suite boasts breathtaking views of the San Francisco skyline, Bay Bridge, Golden Gate Bridge and beyond. Plus direct access to a private walk-out deck. Enjoy exclusive use of your private backyard, complete with built-in fire pit, custom seating, and a towering redwood tree. Additional features include in-unit laundry, a 2-car garage with extra storage,
Continued on next page
INFORMATION Original Listing Price
$2,295,000 Last Asking Price $2,295,000 Closing Price
PPSF $1,306
Listed Date Jun 06, 2025
Contract Date Jun 18, 2025 Sold DateDOM - Days on Market
Comparable property #2
San Francisco, CA 94107
712 Wisconsin St
Listing description (continued) and air-conditioning
TRANSACTION INFORMATION
Original Listing Price
$2,295,000
Last Asking Price
$2,295,000
Closing PricePPSF $1,306
Listed Date Jun 06, 2025
Contract Date Jun 18, 2025
Sold DateDOM - Days on Market 12
Comparable property #2
712 Wisconsin St
Comparable property #3
San Francisco, CA 94107
Listing description
Welcome to this immaculate remodeled 3BR + office / 3-bath home located on a beautiful flat block on the north slope of Potrero Hill, known for the best weather in SF! An open living/dining/kitchen area with skylight greets you upon entering the home - spacious with great flow and perfect for modern living / entertaining. The remodeled kitchen with high ceilings features quartz counters, artisanal backsplash & large island. On this level you will find a spacious office or media room, a full bathroom, and a bedroom with French doors opening onto a delightful terraced rear yard. Downstairs are two add'l spacious bedrooms each with their own ensuite bathrooms & walk-in closets. The front bedroom has a walk-out patio with heat lamp Other features include refinished hickory floors, on-demand water, a fountain & secure storage There is a 1-car garage Your guests will find it easy to park on the street (Potrero Hill is famously car-friendly) 20th Street and 18th Street with a public library, beloved cafes, restaurants and stores are within easy walking distance A playground, Whole
Continued on next page
$2,195,000 Last Asking Price $2,195,000 Closing Price $2,480,000 PPSF $1,216
Listed Date Apr 24, 2025
Contract Date May 09, 2025
Sold Date Jun 06, 2025
Comparable property #3
San Francisco, CA 94107
690 Arkansas St
Listing description (continued)
Foods, the Dogpatch / Crane Cove beach, wharfside restaurants & Mission Bay hospitals are all close at hand This neighborhood is also very wellserved by freeway connections to downtown and the airport
Listed Date Apr 24, 2025
Contract Date May 09, 2025
Sold Date Jun 06, 2025 DOM - Days on Market 15
Comparable property #3
690 Arkansas St
Comparable property #4
San Francisco, CA 94107 131 Missouri St, Unit 402
$1,995,000
Listing description
Absolutely stunning top-floor luxury penthouse in a boutique 9-unit elevator building built in 2017 by Sternberg Benjamin Architects. This 2BD/2.5BA two-level home features floor-to-ceiling windows with expansive western views, including Sutro Tower. Enjoy internal access to a large private deeded roof deck with sweeping 360 city and downtown views. Open-concept main level with living/dining, gas fireplace, and gourmet kitchen with Miele appliances, custom European cabinetry, and Carrara marble backsplash. Spacious lower level with luxurious primary suite, heated bathroom floors, Porcelanosa tile, and custom closets. 2nd BD + bath, in-unit laundry, wide-plank hardwood, Bonelli windows, Boffi cabinetry, and more Includes 1-car parking with EV charger, large storage closet, and secure entry Prime North Slope Potrero Hill, just steps to 18th St shops, cafes, parks, transit, and freeways
Listed Date Jun 05, 2025 Contract Date
Comparable property #4
Comparable property #5
San Francisco, CA 94107
Listing description
Nestled in the coveted Potrero Hill neighborhood, this stunning modern townhome offers sophisticated urban living with breathtaking views and premium amenities Step inside to discover generously proportioned rooms bathed in natural light, with stunning bay views from the main room, complemented by soaring ceilings that create an extraordinary sense of space and airiness throughout The recently remodeled interior showcases contemporary finishes and thoughtful details at every turn. With three bedrooms and four bathrooms (3 ensuite), this residence provides the perfect balance of shared and private spaces. The primary suite features an added steam-room shower for the ultimate relaxation experience. For wellness enthusiasts, a refreshing cold plunge awaits to invigorate your senses and enhance recovery. The kitchen impresses with nearly-new appliances and plenty of cabinet space that make entertaining effortless. The home includes a wine cellar and an extensive, separate storage space. Potrero Hill's ideal location offers the perfect blend of tranquility and convenience, with easy
Continued on next page
Listed Date May 22, 2025
Contract Date May 29, 2025 Sold Date Jun 20, 2025
San Francisco, CA 94107
608 Missouri St, Unit A
Listing description (continued)
access to dining, shopping, parks, and transportation Enjoy 1,852 square feet of living space, plus an additional estimated 270 square feet of bonus space for extra storage, hobbies, or creative use TRANSACTION
Original Listing Price $1,749,000 Last Asking Price $1,749,000
Closing Price $1,842,000
PPSF $995
Listed Date May 22, 2025
Contract Date May 29, 2025
Sold Date Jun 20, 2025
Comparable property #5
608 Missouri St, Unit A
San Francisco, CA 94107 479 Texas St, Unit B
Listing description
Situated on the eastern slope of Potrero Hill, this top-floor two-level condominium showcases sweeping panoramic views of Dogpatch and the Bay. With windows on three sides, the home is filled with natural light and offers a private, peaceful retreat. The main level features an updated kitchen, spacious open concept living and dining areas, two large bedrooms, a full bath, and a laundry closet. Upstairs, two additional bedrooms each open onto a generous private terrace and share an updated bathroom with a stall shower, soaking tub, and double vanity. With stylish finishes, hardwood floors, and a rare sense of privacy, this home offers comfort and modern living in one of San Francisco's most sought-after neighborhoods
Listed Date Apr 25, 2025
Date May 09, 2025
Jun 06, 2025
Comparable property #6
479 Texas St, Unit B
r e e t , U n i t B 4 2 1 ,9 9 0$ 1 , 7 5 ,0 0 0 0 $ 1 , 7 5 ,0 0 0 0 $ 1 , 8 3 ,0 0 0 0 $ 9 2 0 $ 4 0 0 / M o A p r 2 5 , 2 0 2 5 M a y 0 ,9 2 0 2 5 J u n 0 6 , 2 0 2 5 1 4
Price estimate for 444 Arkansas Street
Price to be Determined
Sold listing average (4)
$2,075,500
$1,066 Per Sq Ft 11 Days on Market
Pending listing average (1)
$2,295,000
$1,306 Per Sq Ft 12 Days on Market
Active listing average (1)
$1,995,000
$1,267 Per Sq Ft 21 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property
