PREPARE D F O R
OVERVIEW
San Mateo is situated in the northern part of Silicon Valley, about 20 miles south of downtown San Francisco. It is positioned on the San Francisco Peninsula, making it a part of the larger San Mateo County. San Mateo was incorporated as a city in 1894. It has a rich history dating back to the 18th century when it was originally inhabited by Native American tribes. It later became a thriving community due to its proximity to San Francisco and the development of the railroad. San Mateo is part of Silicon Valley, which is renowned for its technology and innovation. Many tech companies and startups have offices in or near the city. It's also home to a variety of businesses, including healthcare, retail, and finance. The city has a number of public and private schools, as well as several institutions of higher education nearby. San Mateo is served by the San Mateo-Foster City School District and the San Mateo Union High School District. San Mateo offers numerous parks and recreational areas for residents and visitors to enjoy. Central Park, for example, features a Japanese garden, tennis courts, a playground, and a picnic area. Coyote Point Recreation Area is another popular spot along the bay, offering hiking, picnicking, and water-related activities. San Mateo has easy access to major transportation routes. It is served by several major highways, including 101, which connects the city to San Francisco and Silicon Valley. The city is also served by Caltrain, a commuter rail system that provides transportation to San Francisco and San Jose. Additionally, San Francisco International Airport (SFO) is just a short drive away. San Mateo has a thriving cultural scene with various events and attractions throughout the year. The city hosts the San Mateo County Fair and various cultural festivals. The Peninsula Museum of Art and the San Mateo County History Museum are also popular cultural destinations. San Mateo is known for its suburban charm, excellent schools, and proximity to job opportunities in the tech industry. Its mild climate and access to outdoor activities also contribute to a high quality of life for its residents.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
01 02 03 04 05 06
Tech Professionals: San Mateo is located in the heart of Silicon Valley, so it naturally attracts tech professionals from around the world Many software engineers, developers, entrepreneurs, and other tech industry workers choose to live in San Mateo due to its proximity to major tech companies and startups.
Families: San Mateo is known for its excellent schools and family-friendly atmosphere It's a popular choice for couples and families who are looking for a safe and welcoming community with good educational opportunities for their children
Retirees: Some retirees are drawn to San Mateo for its pleasant climate, access to healthcare, and a variety of recreational opportunities The city's amenities and services make it an attractive place for retirees to settle.
Cultural Diversity: San Mateo is a diverse city with residents from various cultural backgrounds. People from different parts of the world choose to live in San Mateo, contributing to its cultural richness.
Nature Enthusiasts: San Mateo's location on the San Francisco Peninsula offers access to natural beauty, including parks, beaches, and hiking trails. People who enjoy outdoor activities and nature often choose to live in the area.
Commute Convenience: San Mateo's convenient transportation options, including access to Caltrain and major highways, make it an appealing choice for people who work in San Francisco or other parts of the Bay Area but prefer to live in a suburban environment
It's important to note that the demographics and reasons for moving to San Mateo can vary widely from person to person The city's diverse population contributes to its dynamic and inclusive community
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KELSEY TAKAHA
San Francisco Specialist
Born and raised in Redwood City, Kelsey is excited to return to the Bay Area to serve the community she is proud to call home. When navigating the complex and competitive Bay Area real estate landscape, Kelsey’s local roots elevate her intimate knowledge of the region’s neighborhoods, market trends, and cultural nuances.
After transferring from the College of San Mateo, Kelsey attended the University of California, Los Angeles where she double majored in Communication and Gender Studies, both of which help her bring a unique perspective and unparalleled work ethic to her career in real estate. Kelsey’s background in Communications allows her to excel in client relations, effectively negotiate deals, and strategically market properties across digital and traditional channels. At the same time, her foundation in Gender Studies honed her ability to understand diverse client needs and create inclusive, welcoming environments for all home buyers and sellers.
Motivated by her desire to build strong, genuine relationships, Kelsey’s approach is always one of care and empathy She has been praised for her perceptiveness – listening carefully and attentiveness to detail – both of which you will experience firsthand when working with Kelsey. She also aims to nurture purposeful and intentional relationships in all
aspects of life, making her an extraordinary agent you will want in your corner
Outside of her time in real estate, Kelsey is dedicated to caring for foster children with her family or can be found on the beach with her two doodles, Cali and Posey.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Love, amazing, obsessed! I do not have enough words to describe the amazing experience we had with Kelsey and Andy from the Oldham Group! My husband and I particularly appreciated: - Communication: as home buyers for the 1st time in California, we knew absolutely nothing. Kelsey took the time explain the process + answer any questions we had in a deeply communicative and patient mannerExpertise: our home buying experience was not the smoothest due to a difficult seller + one particular incompetent sellers agent. Andy's expertise with real estate law came in very handy as he guided us in the right direction. He was always willing to hop on a call with us, explain the situation, and provide his expert opinion. Without this, we wouldn't have been able to close - Connections: the team always suggested top notch vendors - whether it be contractors or lawyers. The Oldham Group is equipped with a solid network that is always available to their buyers - Positive attitude: our home search ended up lasting 4-5 months, and Kelsey always maintained a positive attitude throughout. We closed, and she's still helping us answer questions + keeping in touch Look no further, go with this team! Thank you Kelsey and Andy!
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
OLDHAM GROUP
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
San Mateo, CA 94401
DESCRIPTION Fantastic opportunity to turn this house into your very own home! Offering wood floors, an eat in kitchen, two car carport parking, central location and a private rear yard! Hurry, you don't want to miss out on this amazing opportunity!
119 N Claremont St
ADDRESS SUBJECT
119 N Claremont St, San Mateo, CA 94401
158 Tilton Ave, San Mateo, CA 94401
153 N San Mateo Dr, Unit 106, San Mateo, CA 94401
349 N Fremont St, San Mateo, CA 94401
ADDRESS SUBJECT
119 N Claremont St, San Mateo, CA 94401
158 Tilton Ave, San Mateo, CA 94401
153 N San Mateo Dr, Unit 106, San Mateo, CA 94401
349 N Fremont St, San Mateo, CA 94401 CONTRACT DATE Dec
ADDRESS SUBJECT
119 N Claremont St, San Mateo, CA 94401
703 2nd Ave, San Mateo, CA 94401
200 Elm St, Unit 302, San Mateo, CA 94401
225 E Santa Inez Ave, Unit 1, San Mateo, CA 94401
ADDRESS SUBJECT
119 N Claremont St, San Mateo, CA 94401
703 2nd Ave, San Mateo, CA 94401
200 Elm St, Unit 302, San Mateo, CA 94401
225 E Santa Inez Ave, Unit 1, San Mateo, CA 94401 CONTRACT DATE Dec 16, 2009 Mar 06, 2025 Dec
ADDRESS SUBJECT
119 N Claremont St, San Mateo, CA 94401
29 N Fremont St, San Mateo, CA 94401
212 Ramona St, San Mateo, CA 94401
DATE Oct 19, 2009 Jan 29, 2025 May 29, 2025
COMP #7
COMP #8
ADDRESS SUBJECT
119 N Claremont St, San Mateo, CA 94401
29 N Fremont St, San Mateo, CA 94401
212 Ramona St, San Mateo, CA 94401
CONTRACT DATE Dec 16, 2009 Feb 20, 2025 Jun 11, 2025
SOLD DATE Jan 22, 2010 Mar 17, 2025
Comparable property #1
San Mateo, CA 94401
Listing description
Contemporary Townhome at "Midtown Place" offering an abundance of space and style A bright and airy living area flows effortlessly into a chic kitchen incorporating contemporary shaker cabinetry with soft close feature, sleek white quart counter tops, decorative backsplash, and a full suite of stainless steel appliances Light flooded living area provides multiple windows and a French door accessing the homes rear patio The primary suite is a true sanctuary located on its own floor, complete with a walk-in closet and spacious ensuite bathroom with dual sink vanity and walk-in shower, offering privacy and comfort. Two spacious bedrooms, both offering plush modern carpeting, large closets, and soothing paint colors share an additional full bathroom with shower over bathtub. Outside, the property offers a charming patio space for al fresco dining and gardening. In unit laundry, tankless water heater, central forced air conditioning and heating, recessed lighting, luxury plank flooring on main level, large storage unit & 2 assigned covered parking spaces. Ideally located just a few
Continued on next page
Comparable property #1
San Mateo, CA 94401
158 Tilton Ave
Listing description (continued)
blocks from downtown San Mateo offering shopping, an array of restaurants, and a multi-cinema center Close to San Mateo Library & Central Park Easy access to Caltrains and highways 101, 92 & 280
Comparable property #1
158 Tilton Ave
Comparable property #2
San Mateo, CA 94401
153 N San Mateo Dr, Unit 106
Original Listing Price $1,299,000 Last Asking Price $1,299,000 Closing Price
Listing description
Luxury 3br/3ba, one-level condo in one of the most beautiful, resort-like Mediterranean-style buildings only 10 minutes walking distance to downtown San Mateo! Ideally located on 1st floor facing peaceful garden views away from street w/spacious private outdoor patio spanning entire width of the unit This 3br/3ba floorplan rarely comes available & incl 2 excellent assigned parking spaces (one EV ready & both only steps to elevator) + visitor parking. 92 Walkscore "Walker's Paradise" located between vibrant downtown San Mateo & Burlingame. Walk to shopping, cafes, parks, dining, main library, Japanese garden, Cinemark movie theater, Caltrain & more! Bright, gourmet kitchen w/granite slab counters & backsplash, newer stainless steel appliances, gas range, & undercabinet lighting. Huge spa-like ma bath w/jetted tub to indulge yourself, double sink vanity, large walk-in shower, & marble finishes. Dramatic 3-sided, seethrough gas fireplace, wet bar in dining room, in-unit newer washer/dryer, Toto toilets & more! Pet-friendly, elevator building w/bicycle storage room & separate storage
Continued on next page
Comparable property #2
San Mateo, CA 94401
153 N San Mateo Dr, Unit 106
Listing description (continued)
cabinets Enjoy the elegant fountain & gorgeous stone courtyard outside your front door while being steps from the convenient amenities of your gym, sauna, & beautiful clubhouse for easy living!
Comparable property #2
153 N San Mateo Dr, Unit 106
Comparable property #3
San Mateo, CA 94401
Listing description
Stunning Updated Ranch Style Home with a Mix of Classic and Modern Touches. Welcome to this beautifully updated 3 bedroom, 2 bathroom home, perfectly situated on a spacious lot in the heart of San Mateo, just minutes from downtown, parks, and schools. Thoughtfully designed, this move-in ready home offers both style and comfort. Step inside to an openconcept kitchen with breakfast bar, new cabinets, stainless steel appliances, butcher block countertops accented by a gorgeous farmhouse kitchen sink. The kitchen opens into the dining area which makes entertaining guests a great space. The Living room is a classic space filled with light and has a cozy fireplace. The primary suite is spacious with a walk-in closet The ensuite bathroom with its modern shower, gorgeous tiles, and double sink is a dream The 2-car oversized garage is ready for all your needs The sizeable level backyard is waiting for you Greenthumb This home is not to be missed!
Listed Date Feb 10, 2025 Contract Date Feb 14, 2025 Sold Date Feb 28, 2025
Comparable property #3
349 N Fremont St
Comparable property #4
San Mateo, CA 94401
Listing description
Nestled within walking distance to Downtown San Mateo, shopping, dining, parks & easy access to major commuter routes, this property presents a fantastic opportunity for those looking to put their personal touch on a home and create something truly special. With a spacious layout, this fixer-upper is brimming with potential. This property features 4 bedrooms, 2 bathrooms with 1710 sqft of living space sitting on a 6000 sqft lot zoned R-3.
Listed Date Mar 05, 2025
Contract Date Mar 06, 2025
Sold Date Jun 18, 2025
Comparable property #5
San Mateo, CA 94401
200 Elm St, Unit 302
CLOSED 1/3/25 SOLD 17.4% BELOW ASKING
Listing description
Price reduction! Rarely Available! This beautiful 3 bed, 2 bath, 1,460 SqFt unit is the jewel of the complex! Top floor, corner unit overlooking the pool, hot tub, clubhouse and landscaped garden Built in 1962, this boutique mid-century building is located on a quiet block, minutes to both downtown San Mateo and Burlingame Avenue shopping and dining districts Central Park, San Mateo Library and access to major commute routes makes this the perfect location whether you are looking for your first home, to raise your family, or to downsize. Plantation shutters, Pergo flooring, recently painted and backsplash added to the modern kitchen. Enclosed sun-drenched porch off the living room makes for easy entertaining. This home is in the attendance area for the following highlyrated schools: San Mateo Park Elementary School, Borel Middle School and San Mateo High School. The building is secured with underground parking, unit 302 includes two spots and an elevator. Self managed HOA with low dues. Community amenities feature two storage units, shared laundry, landscaped garden, an outdoor
Continued on next page TRANSACTION INFORMATION Original Listing Price $1,295,000 Last Asking Price $1,088,000 Closing Price $1,070,000
PPSF $733
Listed Date May 09, 2024
Contract Date Dec 27, 2024
Sold Date Jan 03, 2025 DOM - Days on Market
Comparable property #5
San Mateo, CA 94401
200 Elm St, Unit 302
Listing description (continued)
pool, hot tub, clubhouse, sauna and a gym Call me today for more details!
TRANSACTION INFORMATION
Original Listing Price
$1,295,000
Last Asking Price $1,088,000 Closing Price $1,070,000 PPSF $733
Listed Date May 09, 2024
Contract Date Dec 27, 2024
Sold Date Jan 03, 2025
DOM - Days on Market 231
Comparable property #5
200 Elm St, Unit 302
Comparable property #6
San Mateo, CA 94401
225 E Santa Inez Ave, Unit 1
Listing description
Welcome to this charming 3-bedroom, 25-bathroom townhome located in the vibrant city of San Mateo Spanning 1,550 square feet, this residence offers a comfortable and practical layout The well-appointed kitchen features an electric cooktop, granite countertops, a built-in oven, microwave, dishwasher, refrigerator, and more, perfect for culinary enthusiasts The open floor-plan with high ceilings and large windows in the dining/living area make this layout a perfect place to relax and entertain. Flooring throughout the home includes a mix of carpet, tile, and bamboo wood flooring, catering to different needs and preferences. The living room boasts a fireplace, adding warmth and ambiance to your evenings. Living area opens to a secured patio and deck via sliding glass doors. Perfect for a BBQ. Additional amenities include high ceilings, a security gate, and central forced air heating. The laundry area is located inside the utility room and is equipped with a washer and dryer for your convenience. This home also includes a secured 2-car assigned parking underground Located
Continued on next page
$1,300,000
Listed Date Mar 27, 2025
Contract Date Apr 23, 2025 Sold Date May 22, 2025
San Mateo, CA 94401
225 E Santa Inez Ave, Unit 1
Listing description (continued) within the San Mateo-Foster City Elementary School District, you are walking distance to downtown San Mateo and train Make this delightful San Mateo townhome yours!
Listed Date Mar 27, 2025
Contract Date Apr 23, 2025
Sold Date May 22, 2025 DOM - Days on Market 27
Comparable property #6
225 E Santa Inez Ave, Unit 1
Comparable property #7
San Mateo, CA 94401
Listing description
This inviting 2-story home offers a perfect blend of comfort and functionality. The spacious living room creates a warm and welcoming atmosphere, while wood flooring run throughout the main living areas. The primary bedroom is filled with natural light that offer beautiful views and create a bright, inviting space. Step outside to your private, fenced backyard with storage, offering a peaceful outdoor retreat. This property is also located in an R2 zoning area with the potential to build additional units, this is a prime opportunity for those looking to expand. Whether you ' re interested in creating a multi-family residence or exploring other possibilities, this property offers great potential for future growth and development
Comparable property #7
29 N Fremont St
Comparable property #8
San Mateo, CA 94401
Listing description
Welcome to this beautifully updated home in a prime location, offering a versatile bonus room w/ ADU or 4th bedroom potential! This 3BD, 3BA home features 2,000+/- sq ft of stylish living space on a generous 6,500 sq ft lot Step inside to a bright, open layout w/ a modern kitchen showcasing rich cabinetry, SST appliances, & a built-in food warmer perfect for everyday living and entertaining The elegant dining area flows seamlessly into a spacious living room, enhanced by contemporary finishes, gleaming floors, and plantation shutters throughout. The lower level features a large bonus room, thoughtfully converted into a cozy home theater w/ a mini wet bar, ideal for movie nights, gatherings, or 4th bedroom or ADU potential. Commercial-grade HVAC system ensures year-round comfort. Additional upgrades include owned solar panels & a newer roof for energy efficiency and peace of mind. The beautifully landscaped backyard features a relaxing hot tub & ample patio space. An fully finished 2-car side-by-side garage w/ built-in cabinetry plus an expansive 8-car driveway offer incredible
Continued on next page TRANSACTION INFORMATION Original Listing Price $1,680,000 Last Asking Price $1,680,000
Listed Date May 29, 2025 Contract Date Jun 11, 2025
Comparable property #8
San Mateo, CA 94401
212 Ramona St
Listing description (continued)
convenience Walking distance to downtown San Mateo, parks, groceries, & the train station, w/ easy access to Highways 101, 280, and Hillsdales shopping & dining TRANSACTION INFORMATION Original Listing Price $1,680,000 Last Asking Price $1,680,000 Closing PricePPSF $863
Listed Date May 29, 2025
Contract Date Jun 11, 2025
Sold DateDOM - Days on Market 13
Comparable property #8
212 Ramona St
Price estimate for 119 North Claremont Street
Price to be Determined
Sold listing average (5)
$1,300,760
$838 Per Sq Ft 57 Days on Market
Pending listing average (1)
$1,680,000
$863 Per Sq Ft 13 Days on Market
Active listing average (1)
$1,299,000
$780 Per Sq Ft 26 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property
