PREPARED FOR NEIL SHAH
OVERVIEW
San Jose is the third-largest city in the state of California and the largest city in the Bay Area by both population and area. It is a major center for technology and innovation and is often referred to as the capital of Silicon Valley, housing the headquarters of many tech companies and being a hub for startups and research institutions. San Jose has a diverse population that includes a significant number of residents with many ethnic backgrounds. The city is known for its cultural diversity and has a large immigrant population. Silicon Valley, of which San Jose is a part, is renowned for being a global center for technology and innovation. The city has played a crucial role in the development of the technology industry and continues to attract businesses, entrepreneurs, and professionals from around the world. San Jose is home to several institutions of higher education, including San Jose State University (SJSU), a major public university with a focus on technology and business education The city's economy is heavily influenced by the technology sector, but it also includes industries such as finance, healthcare, and manufacturing. The affluence of Silicon Valley has contributed to both economic growth and challenges related to housing affordability and income inequality. San Jose offers a range of cultural attractions, including museums, theaters, and art galleries The city is home to the Tech Museum of Innovation, the San Jose Museum of Art, and various theaters and performing arts venues. The climate in San Jose is generally mild, with warm, dry summers and mild, wet winters. It's part of the Mediterranean climate characteristic of much of California. The city has an extensive transportation network, including highways, public buses, and light rail. The Mineta San Jose International Airport serves as a major gateway to the region. San Jose boasts numerous parks and green spaces. Alum Rock Park, for example, is one of the oldest municipal parks in California and provides opportunities for hiking and outdoor activities San Jose has experienced significant urban development, with a mix of residential, commercial, and industrial areas. The city has been actively involved in urban planning to address issues such as transportation, housing, and sustainable development.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
Tech Professionals: San Jose is at the heart of Silicon Valley, making it a magnet for technology professionals. Engineers, software developers, researchers, and entrepreneurs often move to the area for job opportunities in the thriving tech industry.
Families: Families are attracted to San Jose for its reputable schools, family-friendly neighborhoods, and overall quality of life. The city offers a range of amenities, parks, and recreational opportunities.
Young Professionals: Young professionals, especially those in their 20s and 30s, are drawn to the dynamic job market, social scene, and cultural offerings in San Jose. The city has a lively atmosphere and numerous networking opportunities.
Investors: Investments and investment rentals in San Jose can be an attractive option for real estate investors, given the city's economic prosperity, strong job market, and high demand for housing.
Outdoor Enthusiasts: The region's pleasant climate and proximity to outdoor attractions, including parks and hiking trails, appeal to individuals who enjoy an active lifestyle and outdoor activities.
It's worth mentioning that while San Jose has many opportunities and amenities, it also faces challenges such as housing affordability issues and traffic congestion. The types of people moving to the city can be influenced by factors such as career goals, lifestyle preferences, and family considerations. 01 02 03 04 05
OLDHAM GROUP
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference
$290 M+
Closed Volume in 2024
Over 200
Transactions in 2024 #37
Teams in the Nation #11
Teams in California #14
Top 100 producing agents or teams in the SF Bay Area.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASSCOM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREWOLDHAM@COMPASSCOM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
SANDY ALBANESE
Sr. Luxury Agent
Understanding the importance of a client relationship and working exceptionally hard for her clients is what Sandy strives for She dedicates all her efforts and attention solely to her client's needs.
Sandy is a hard worker and a tough negotiator when it comes to getting her clients the best deal, whether buying or selling a home She is a Bay Area native and makes it a point to understand and stay knowledgeable in an ever-changing market. She understands the local housing market and has a great interest in architecture. Sandy believes that knowledge is power and pays attention to the granular details of her client's needs Self-motivated and driven with honesty and integrity, Sandy enjoys problem-solving and has the tenacity to get the job done.
With the Oldham Group, she is able to offer a full spectrum of client support from administrative help, marketing tools, contractor recommendations, and concierge services to support every aspect of your needs. When she is not working, Sandy enjoys traveling, exercising, going to the beach, and being with family and friends.
CLIENT TESTIMONIALS
Sandy is the absolute best. Anybody who knows her knows how conscientious and hard-working she is when she takes on an account. Nothing gets in her way. She's very diligent sets up. All the appointments takes care of all the loose ends and make sure that everything goes according to plan. She will also ensure every effort to get you top dollar for you or real estate product. It doesn't get any better than Sandy.
SELLER
Sandy recently helped us sell our home. She was very knowledgeable and made sure we were aware we understood the process and keep informed of progress during the sale. She helped us get ready to sell our home though her contact network. All the professionals she recommended were excellent She was always available to answer questions and address our concerns I highly recommend her to anyone selling a home in the area.
SELLER
Sandy has the perfect combination of top real estate business skills and a heart of service for her clients Sandy listens to her clients and then confirms their core desires and goals. She then gets to work on the best plan to meet those goals and desires. In our case, it took less than a week from first meeting with Sandy, to having our home in contract for sale with a desirable buyer. Sandy is detail oriented, and always willing to clarify and resolve any concerns her clients may have. You could not do better in listing your home with Sandy Albanese!
SELLER
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Jennifer Oldham DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham DRE #: 01207289 408 393 0773 andrew oldham@compass com
Laura Iseman 6506952750 laura iseman@compass com
Caitlin Yates DRE# 02137957 650 207 8102 caitlin yates@compass com
San Jose, CA 95126
Bel Air Ave, San Jose, CA 95126
Emory Street, San Jose, CA 95126
Cleveland Avenue, San Jose, CA 95126
1688 Bel Air Ave, San Jose, CA 95126
Emory Street, San Jose, CA 95128
Nov 19, 2025 Oct 29, 2025
Cleveland Avenue, San Jose, CA 95126 Jun 10, 2025
Comparable property #1
San Jose, CA 95126
1929 Emory Street
Listing description
Welcome to this absolutely stunning Spanish-style gem nestled in the heart of the highly sought-after Rose Garden neighborhood! This beautifully updated 3 bedroom | 2 bathroom home seamlessly blends timeless character with modern upgrades. Over the past five years, thoughtful upgrades include Andersen windows, central heating and A/C, new water heater, gas fireplace and professionally landscaped front and back yards Lush landscaping with composite decking and a Prodigy Highlife hot tub for year round enjoyment The detached two-car garage has been rebuilt with a finished interior & custom 18' garage door Step into a redesigned kitchen featuring all-new cabinetry, sleek quartz countertops, custom tile backsplash, a high-end ZLINE 6-burner gas range, stainless steel appliances, perfect for any home chef The primary hall bath has been fully remodeled with elegant finishes, adding to the home's fresh, refined style Amazing finished basement with extra storage and multiple uses. Too many upgrades to list, this home is truly move-in ready and radiates charm throughout. Close proximity
$2 ,300,000
Listed Date Apr 07, 2025
Contract Date Apr 11, 2025 Sold Date May 01, 2025
Comparable property #1
San Jose, CA 95126
1929 Emory Street
Listing description (continued)
to Zanotto's Family Market, Westfield Valley Fair Mall, Santana Row, Highways 880/280, San Jose Mineta International Airport and the ever vibrant downtown San Jose!
,300,000 PPSF $1,545
Listed Date Apr 07, 2025
Contract Date Apr 11, 2025
Sold Date May 01, 2025
Comparable property #1
1929 Emory Street
Comparable property #2
San Jose, CA 95126
1567 McDaniel Avenue
Listing description
Welcome to 1567 McDaniel Avenue, tucked into the heart of San Joses beloved Rose Garden neighborhood Here, tree-lined streets and friendly neighbors create a welcoming community just steps from the famous San Jose Municipal Rose Garden and Rosicrucian Park Spend weekends strolling among blooming roses, exploring nearby cafes, or enjoying the shops and dining at Santana Row and Westfield Valley Fair, less than 10 minutes away Downtown San Jose, the SAP Center, and Diridon Station are all close by, making it easy to catch a game, meet friends, or hop on a train. With San Jose International Airport only minutes away and quick access to major freeways, the best of the Bay Area is within easy reach. This location offers the perfect blend of charm, convenience, and a true neighborhood feel in one of San Joses most sought-after areas.
Comparable property #2
1567 McDaniel Avenue
Comparable property #3
San Jose, CA 95126
1940 McDaniel Avenue
, 299,000
Listing description
Nestled in Silicon Valleys prestigious Rose Garden on pristine McDaniel Avenue, this beautifully remodeled home blends timeless elegance with modern luxury. Featuring 3 spacious bedrooms, 2.5 baths, and a flexible office or nursery space across 2,328± sq. ft. on nearly 8,000 sq. ft. of manicured grounds. The gourmet kitchen showcases stainless steel appliances, an oversized sink basin, walk-in pantry, and a long raised breakfast bar that opens to a sunken family room Formal living and dining areas exude sophistication, while the primary suite offers marble finishes, dual vanities, a sunken tub, large shower, and an expansive double-door walk-in closet Smart Nest climate control enhances comfort and efficiency Additional highlights include hardwood floors, designer lighting, refined millwork, and dual-pane windows throughout The private backyard retreat features lush turf, an in-ground pool with electronic cover, and a spa-like hot tub, all surrounded by mature landscaping and custom fencing for privacy. A partial basement provides storage and utility space. This rare Rose Garden Continued on next page
Listed Date Oct 15, 2025 Contract Date Oct 25, 2025 Sold Date Dec 01, 2025
Comparable property #3
San Jose, CA 95126
1940 McDaniel Avenue
Listing description (continued)
residence embodies superior craftsmanship and modern functionality in one of Silicon Valleys most sought-after neighborhoods
TRANSACTION INFORMATION
Original Listing Price
$2 , 299,000
Last Asking Price
$2 , 299,000
Closing Price
$2 , 299,000
PPSF $988
Listed Date Oct 15, 2025
Contract Date Oct 25, 2025
Sold Date Dec 01, 2025
DOM - Days on Market 10
Comparable property #3
1940 McDaniel Avenue
Comparable property #4
San Jose, CA 95128
2177 Emory Street
Bedrooms 3 Baths 2 Square Feet 2 ,032
Listing description SOLD 11/19/25 VIRTUAL TOUR
HOA FeesYear Built 1956 TRANSACTION INFORMATION
Original Listing Price $1,988,000
Last Asking Price $1,988,000
Closing Price $2 , 290,000
PPSF $1,127
Listed Date Oct 23, 2025
Tucked in one of the Rose Garden's most treasured pockets, 2177 Emory St is a testament to timeless craftsmanship, refined taste & enduring care. Meticulous & remodeled by De Mattei - a perfect blend of classic character & modern comfort. Open-concept kitchen/family room: vaulted ceilings, hardwood floors & warm fireplace. Culinary showcase kitchen w/granite counters, custom cabinets & high-end appl: Sub-Zero, Viking & Dacor In the living room, a full wall of La Cantina doors dissolves the boundary between inside & out, leading to a private backyard retreat: solar-heated pool, artificial grass, hardscape, fruit trees (oranges, lemon & avocado), pergola lounge lounge w/mounted TV, ceiling fan & heating The primary suite is a tranquil haven: hardwood floors, designer sconces, custom closet & luxe bath Two guest beds offer comfort & charm The guest full bath is elegantly composed w/heated floor, custom vanity & marble shower. Other highlights: office & laundry area, AC, Nest, Ring, EV charger, water softener & garage w/storage. A short stroll to the historic Rose Garden Park.
Continued on next page
Contract Date Oct 29, 2025
Sold Date Nov 19, 2025
DOM - Days on Market 6
Comparable property #4
San Jose, CA 95128
2177 Emory Street
Listing description (continued)
Moments from Santana Row/Valley Fair This is a love letter to thoughtful design & quiet luxury A turnkey residence that radiates soul & elegance This is the art of living beautifully in the Rose Garden
Original Listing Price $1,988,000 Last Asking Price $1,988,000
Closing Price $2 , 290,000
PPSF $1,127
Listed Date Oct 23, 2025
Contract Date Oct 29, 2025
Sold Date Nov 19, 2025 DOM -
Comparable property #4
2177 Emory Street
Comparable property #5
San Jose, CA 95126
1925 Cleveland Avenue
Listing description
Nestled in the heart of the highly sought-after Rose Garden neighborhood, this beautifully remodeled 3-bedroom, 2.5-bath home blends timeless charm with modern luxury. Offering 1,609sqft of light-filled living space on a generous 7,250 sqft lot, this home is the perfect combination of comfort, style, and functionality. Fresh designer paint, gleaming hardwood floors, and a thoughtfully designed floor plan ideal for both everyday living and entertaining Renovated chefs kitchen is a culinary dream, featuring maple cabinetry, quartz countertops, gas cooktop, brand-new appliances Formal dining room and spacious living room with a classic fireplace create a warm and inviting atmosphere Primary suite expertly crafted by renowned DeMattei Construction boasts a spa-inspired bathroom & French doors that open to a shaded patio, Detached 2-car garage with convenient half bath Partial basement Professionally landscaped, fenced backyard with mature trees. Located just minutes from Silicon Valleys top tech hubs,SJ Airport,Caltrain,Santana Row,& Westfield Valley Fair,with easy access to major Continued on next page
Listed Date May 27, 2025
Contract Date Jun 10, 2025 Sold Date Jul 25, 2025
Comparable property #5
San Jose, CA 95126
1925 Cleveland Avenue
Listing description (continued)
highways restaurants,& grocery stores, this home offers unbeatable convenience in a highly desirable neighborhood Dont miss this opportunity to own a move-in-ready gem in the heart of the Rose Garden
Listed Date May 27, 2025
Contract Date Jun 10, 2025
Sold Date Jul 25, 2025 DOM -
Comparable property #5
Square Feet
Price estimate for 1688 Bel Air Ave
$2,190,000 - $2,300,000
Sold listing average (5) $2,069,800
$1,118 Per Sq Ft
17 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Sandy Albanese
Wow prospective buyers with a Zillow Showcase Listing.
Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!
page views on Zillow
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE
EXCLUSIVE Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE
2 / LAUNCH
AS A COMPASS COMING SOON Generate Early Demand
Publicly launch yourproperty as a Compass
Coming Soon exclusively on Compass com
This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC
WEBSITES
Sell Better
Go liveonall public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:
30% Less Likely to Drop in Price1
20% Faster to Contract2
2.9% Higher Closing Price3
Pre-Market Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive
Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public
Test Your Price & Gain Insights
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.
A Marketing Strategy for Every Home
As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most
A 33K+ Network of Top Agents Nationwide3
Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage
$216.8B 2024 Gross Transaction Value 2 intheUnited States1
Your Buyer Follows Compass
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe Reno Wine
Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume*
7.9K+
Number of agents
600+ Number of employees 110+
Offices throughout California
A letter from Compass
CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.
Thank you,
Robert Reffkin Founder & CEO
Your Listing Launch
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4 Develop and execute our marketing strategy and media plan
5 List property online
6 Show property and follow-up with leads
9 Schedule closing and work through contract terms
10 Close onthe
7 Monitor the market, provide updates and assess strategy
8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions
The Power of Photography
Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.
INSTAGRAM
Engaging Open Houses
Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 53%
Assessing Our Strategy and Monitoring the Market
Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections Insights
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your property
