PREPARED FOR BRANDON GODBY
OVERVIEW
Redwood City is situated on the San Francisco Peninsula 25 miles south of San Francisco and 27 miles north of San Jose It is strategically located between these two major cities, making it a part of the Silicon Valley region. The city enjoys a Mediterranean climate with mild, wet winters and warm, dry summers It experiences relatively moderate temperatures throughout the year Redwood City is an important part of Silicon Valley and is known for its thriving tech industry. It is home to numerous tech companies, startups, and venture capital firms Companies like Oracle, Electronic Arts, and Box have headquarters or significant operations in the city. The city is served by the Redwood City School District and the Sequoia Union High School District It is also home to the Canada College, a community college that offers various academic programs Redwood City has a vibrant cultural scene and offers a variety of recreational opportunities. The downtown area features theaters, restaurants, and shops The San Mateo County History Museum and the Fox Theatre are popular attractions. Additionally, Redwood City has several parks, including the beautiful Redwood Shores and Edgewood Park and Natural Preserve, providing outdoor activities and green spaces for residents and visitors. The city is well-connected by transportation infrastructure It is served by the Caltrain commuter rail system, making it convenient for residents to travel to nearby cities like San Francisco and San Jose Redwood City also has easy access to major highways, including US Route 101, which runs through the city. Redwood City's name is derived from the giant coastal redwood trees that were once abundant in the area It was originally a lumber town, with logging being a significant industry in the 19th century. Over time, it transformed into a more urbanized and diverse community, primarily due to its proximity to Silicon Valley. As of my last knowledge update in September 2021, Redwood City had a population of over 85,000 residents Please note that population figures may have changed since then due to natural growth and development. Redwood City is known for its mix of technology, culture, and natural beauty, making it an attractive place to live and work in the San Francisco Bay Area. It continues to grow and evolve as a dynamic part of Silicon Valley's innovation ecosystem
BUYER PROFILES
Reachingthe right audience for your property at the right time, and with the perfect messaging
01 02 03 04 05 06 07
Tech Professionals: Redwood City is located in the heart of Silicon Valley, making it a magnet for tech professionals in fields such as software development, engineering, data science, and entrepreneurship. People in these industries often move to the area for job opportunities at technology companies and startups.
Families: Redwood City's family-friendly neighborhoods and access to good schools make it an attractive destination for families with children Parents may move here to provide their kids with quality education and a safe environment.
Retirees: Some retirees choose to move to Redwood City for its pleasant climate, cultural attractions, and access to healthcare facilities. They may downsize to condos or retirement communities in the area.
Cultural Enthusiasts: People who appreciate cultural activities, such as theater, music, and art, are drawn to Redwood City's cultural scene. The presence of theaters, museums, and a diverse array of restaurants and cafes can attract this group.
Environmental Enthusiasts: Redwood City's proximity to natural preserves and parks, including the nearby Redwood Shores and Edgewood Park, appeals to those who enjoy outdoor activities and nature
Commute Convenience: Some individuals move to Redwood City to reduce commute times to major job centers like San Francisco and San Jose The availability of public transportation, including Caltrain, is a significant factor for these commuters
Entrepreneurs and Startups: As part of the Silicon Valley ecosystem, Redwood City can be an attractive location for entrepreneurs looking to start their own businesses or join the thriving startup community
It's important to note that while these are common types of individuals who may move to Redwood City, individual motivations and circumstances vary widely People have their unique reasons for choosing Redwood City as their new home, making it a diverse and dynamic community within the San Francisco Bay Area.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KELSEY TAKAHA
Born and raised in Redwood City, Kelsey is excited to return to the Bay Area to serve the community she is proud to call home. When navigating the complex and competitive Bay Area real estate landscape, Kelsey’s local roots elevate her intimate knowledge of the region’s neighborhoods, market trends, and cultural nuances.
After transferring from the College of San Mateo, Kelsey attended the University of California, Los Angeles where she double majored in Communication and Gender Studies, both of which help her bring a unique perspective and unparalleled work ethic to her career in real estate. Kelsey’s background in Communications allows her to excel in client relations, effectively negotiate deals, and strategically market properties across digital and traditional channels. At the same time, her foundation in Gender Studies honed her ability to understand diverse client needs and create inclusive, welcoming environments for all home buyers and sellers.
Motivated by her desire to build strong, genuine relationships, Kelsey’s approach is always one of care and empathy. She has been praised for her perceptiveness – listening carefully and attentiveness to detail – both of which you will experience firsthand when working with Kelsey. She also aims to nurture purposeful and intentional relationships in all
aspects of life, making her an extraordinary agent you will want in your corner.
Outside of her time in real estate, Kelsey is dedicated to caring for foster children with her family or can be found on the beach with her two doodles, Cali and Posey.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Love, amazing, obsessed! I do not have enough words to describe the amazing experience we had with Kelsey and Andy from the Oldham Group! My husband and I particularly appreciated: - Communication: as home buyers for the 1st time in California, we knew absolutely nothing. Kelsey took the time explain the process + answer any questions we had in a deeply communicative and patient mannerExpertise: our home buying experience was not the smoothest due to a difficult seller + one particular incompetent sellers agent. Andy's expertise with real estate law came in very handy as he guided us in the right direction. He was always willing to hop on a call with us, explain the situation, and provide his expert opinion. Without this, we wouldn't have been able to close - Connections: the team always suggested top notch vendors - whether it be contractors or lawyers. The Oldham Group is equipped with a solid network that is always available to their buyers - Positive attitude: our home search ended up lasting 4-5 months, and Kelsey always maintained a positive attitude throughout. We closed, and she's still helping us answer questions + keeping in touch Look no further, go with this team! Thank you Kelsey and Andy!
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
OLDHAM GROUP
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Redwood City, CA 94062
ADDRESS SUBJECT 101 Hyde St, Redwood City, CA 94062
1518 Arguello St, Redwood City, CA 94063
61 Avondale Ave, Redwood City, CA 94062
25 Sunnydale Ave, San Carlos, CA 94070
ADDRESS SUBJECT
101 Hyde St, Redwood City, CA 94062
1518 Arguello St, Redwood City, CA 94063
61 Avondale Ave, Redwood City, CA 94062
25 Sunnydale Ave, San Carlos, CA 94070 CONTRACT DATE - Jul 25, 2020 Jan
ADDRESS SUBJECT
Hyde St, Redwood City, CA 94062
125 D St, Redwood City, CA 94063
321 Arlington Rd, Redwood City, CA 94062
321 Arlington Rd, Redwood City, CA 94062
ADDRESS SUBJECT 101 Hyde St, Redwood City, CA 94062
DATE
125 D St, Redwood City, CA 94063
321 Arlington Rd, Redwood City, CA 94062
321 Arlington Rd, Redwood City, CA 94062
Hyde St, Redwood City, CA 94062
Edgewood Rd, Redwood City, CA 94062
Whipple Ave, Redwood City, CA 94062
G St, Redwood City, CA 94063
ADDRESS SUBJECT 101 Hyde St, Redwood City, CA 94062
435 Edgewood Rd, Redwood City, CA 94062
1400 Whipple Ave, Redwood City, CA 94062
314 G St, Redwood City, CA 94063 CONTRACT DATE - May 29, 2025 Jan
ADDRESS SUBJECT
Hyde St, Redwood City, CA 94062
Sunnydale Ave, San Carlos, CA 94070
[1] Pending ( Do Not Show )
ADDRESS SUBJECT 101 Hyde St, Redwood City, CA 94062
24 Sunnydale Ave, San Carlos, CA 94070
CONTRACT DATE - Jul 01, 2025
DATE - -
Comparable property #1
Redwood City, CA 94063
1518 Arguello St
Listing description
Welcome to this beautifully updated home that seamlessly blends modern comfort with timeless charm Bright and airy throughout, its nestled in a quiet, tree-lined neighborhood The practical and flexible floor plan features a front living room and a rear family room, it's an ideal layout for entertaining guests or simply relaxing in your own space The generously sized bedrooms offer plenty of space to unwind, including a spacious primary suite featuring a luxurious en-suite bath and convenient laundry closet. An additional laundry area in the garage adds everyday convenience. Step into a beautifully maintained yard with lush fruit trees and a soothing jacuzzi, ideal for entertaining or unwinding after a long day. Fully paid off solar panels significantly reduce electricity bills, and the whole-house fan quickly cools the home. Naturally well-insulated, the home stays comfortable year-round. Enjoy the best of Redwood City living with easy access to downtown, a diverse array of dining options, and a convenient commute via Hwy 82 and US-101. Just minutes from the highly regarded North
Continued on next page
Comparable property #1
Redwood City, CA 94063
1518 Arguello St
Listing description (continued)
Star Academy and within walking distance to nearby parks and playgrounds This home radiates warmth, positive energy, and a true sense of comfort inside and out Make this your new sweet home!
Original Listing PriceLast Asking Price $1,650,000 Closing PricePPSF $737 Listed DateContract Date Jul 25, 2020 Sold DateDOM - Days on Market -
Comparable property #1
1518 Arguello St
Comparable property #2
Redwood City, CA 94062 61 Avondale Ave
$2,398,000
$2,398,000
Listing description
Experience the charm of this breathtaking 1930s Spanish Revival home, perfectly situated on a corner lot in one of the most sought-after neighborhoods This home has been thoughtfully remodeled w/ modern finishes, while preserving its original character & charm The expansive living room features a beautifully arched ceiling, a stunning fireplace, large window & access to your private patio The formal dining room has stunning ceilings w/ gorgeous beams & allows plentiful space for your large gatherings. The chefs kitchen has been updated w/ sleek flat panel cabinetry, ample of counter space & modern appliances. Retreat to the luxurious primary suite, which boasts an en-suite bathroom designed for ultimate relaxation. This spa-like sanctuary features an expansive shower w/ elegant glass doors. A gorgeous standalone soaking tub invites you to unwind after a long day, surrounded by tasteful finishes and soft, ambient lighting. The two additional bedrooms offer plenty of space for family or guests, while the lush landscaping & outdoor patio create a private oasis for relaxation and
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$2,450,000 PPSF $1,225
Listed Date Jan 23, 2025
Contract Date Jan 30, 2025 Sold Date Feb 07, 2025
Comparable property #2
Redwood City, CA 94062
61 Avondale Ave
Listing description (continued)
gatherings Conveniently located near vibrant shopping, dining, and parks, this home perfectly combines classic charm with modern conveniences Dont miss your chance to own this architectural beauty!
Original Listing Price $2,398,000 Last Asking Price $2,398,000 Closing Price $2,450,000 PPSF $1,225
Listed Date Jan 23, 2025
Contract Date Jan 30, 2025
Sold Date Feb 07, 2025
Comparable property #2
Comparable property #3
San Carlos, CA 94070
Listing description
Welcome to the highly sought-after White Oaks neighborhood! This beautifully updated 3-bedroom, 25-bath home with a 2-car garage sits on a level lot, offering both comfort and convenience As you step inside, you'll be greeted by a spacious living room featuring a cozy fireplace and a large picture window that fills the space with natural light The open kitchen and dining area create the perfect space for entertaining The bright family room, which opens to the backyard, boasts a stone fireplace and a built-in wet bar, ideal for hosting guests. On the main level, you'll find two comfortable guest bedrooms and a generously sized bathroom perfect for a growing family. Upstairs, the expansive primary suite offers privacy and a serene retreat. The low-maintenance backyard includes a relaxing patio and a swimming pool, perfect for outdoor entertainment. This home is just a few blocks from the excellent White Oaks Elementary School and only 5 minutes from the renowned Central Middle School. Youll also be within walking distance of Burton Park and downtown San Carlos, with its vibrant
$2,498,000
Sold Date Apr 18, 2025 DOM - Days on Market 9 SOLD 4/18/25 SOLD 10.9% ABOVE ASKING
$2,498,000
$2,770,000 PPSF $1,435
Listed Date Mar 19, 2025
Contract Date Mar 28, 2025
Continued on next page
San Carlos, CA 94070
25 Sunnydale Ave
Listing description (continued)
shops, restaurants, and Trader Joe's Plus, easy access to highways 101 and 92 makes commuting to SFO and local tech hubs a breeze This home is a true gem Don't miss the chance to make it yours!
Listed Date Mar 19, 2025
Contract Date Mar 28, 2025
Sold Date Apr 18, 2025
Comparable
25 Sunnydale Ave
Comparable property #4
Redwood City, CA 94063 125 D St
FeesYear Built 1940
Listing description
Welcome to this stunning, extensively renovated home, completed in 2017, nestled on one of the most picturesque, tree-lined streets in the desirable Alphabet area As you step inside, you'll be captivated by the open floor plan & rare high vaulted ceilings in the kitchen & family room, creating a sense of spaciousness & elegance Beautiful contemporary wood flooring flows throughout, adding warmth & coziness to every room The home is fully equipped with newer electrical, plumbing, heating & A/C systems, offering modern convenience & peace of mind. A pre-wired stereo system in every room & the outdoor space ensures the perfect ambiance for all your entertaining needs. Boasting 3 generously sized bedrooms & 2 bathrooms, the en-suite primary bathroom features a luxurious walk-in shower & Jacuzzi. Step outside into your lush, private backyard, where you'll find a mature lemon tree, fragrant rosemary & garden boxes ready for your herb garden. The large, newer deck off the family room is perfect for hosting gatherings or simply relaxing in the tranquility of your own oasis This truly
Continued on next page TRANSACTION INFORMATION
$1,699,000 Last Asking Price
$1,699,000 Closing Price $2,025,000 PPSF $1,221
Listed Date Feb 14, 2025
Contract Date Feb 21, 2025 Sold Date Mar 07, 2025
Comparable property #4
Redwood City, CA 94063
125 D St
Listing description (continued)
special property is ideally located in close proximity to Redwood City's vibrant downtown, with easy access to CalTrain & hwys 101 & 92 Don't miss the opportunity to make this beautiful home yours!
Listing
$1,699,000 Last Asking Price $1,699,000 Closing Price $2,025,000 PPSF $1,221
Listed Date Feb 14, 2025
Contract Date Feb 21, 2025
Sold Date Mar 07, 2025 DOM -
Comparable property #4
Comparable property #5
Redwood City, CA 94062
Listing description
Extensively remodeled, open-plan home set in the desirable Wellesley Crescent Park neighborhood. Bright and sunny living areas flow seamlessly to the yard/pool area creating the perfect California lifestyle. Vaulted ceilings, oversized bedrooms, and designer finishes make this a perfect home for the discerning buyer.
08, 2025
Date Mar 08, 2025
Date Mar 25, 2025
Comparable
Comparable property #7
Redwood City, CA 94062 435 Edgewood Rd
SOLD 6/25/25 SOLD 7.1% ABOVE ASKING
Bedrooms 3 Baths 2 Square Feet 1,960
HOA FeesYear Built 1923
Listing description
Incredible 3-bedroom, 2-bathroom home in the prestigious Edgewood Park neighborhood Nestled on beautifully landscaped grounds with spacious interiors, and adaptable spaces, this home offers something for everyone The entry leads to a spacious living room with a cozy fireplace flowing into the formal dining room and onto the eat-in kitchen The oversized primary suite serves as a peaceful retreat, featuring dual walk-in closets and generous space for relaxation. Two additional bedrooms currently include built-in office cabinetry that can easily be removed, offering the flexibility for home offices, creative studios, or conversion back to traditional bedrooms. A finished basement adds valuable space for laundry or storage. Step outside into your private backyard oasis beautifully paved with, a covered patio, and inviting seating areasideal for relaxing or entertaining. One of the true highlights is the detached bonus studioperfect for use as an artist studio, yoga room, or home gym. A detached 2-car garage complete this well-rounded property. Minutes from both vibrant downtown San
Continued on next page
Listing Price $2,195,000 Last Asking Price $2,195,000
Closing Price $2,350,000 PPSF $1,199
Listed Date May 22, 2025
Contract Date May 29, 2025
Sold Date Jun 25, 2025
- Days on Market
Comparable property #7
Redwood City, CA 94062
435 Edgewood Rd
Listing description (continued)
Carlos and Redwood City restaurants and shops Close proximity to major streamlined commute routes TRANSACTION INFORMATION Original Listing Price
$2,195,000 Last Asking Price $2,195,000 Closing Price $2,350,000 PPSF $1,199
Listed Date May 22, 2025
Contract Date May 29, 2025
Sold Date Jun 25, 2025
DOM - Days on Market
Comparable property #7
435 Edgewood Rd
Comparable property #8
Redwood City, CA 94062
$2,100,000
$2,200,000
Listing description
This gracious, ranch-style home has a fenced front yard for privacy and outdoor entertaining The current owners have meticulously updated and cared for the property With a floor plan that is exactly what buyers like, you will find a formal entry, a spacious living room and a formal dining room The updated, eat-in kitchen boasts gorgeous back garden views, stainless steel appliances, a wine refrigerator and a large pantry The family room adds additional living space with built -in bookshelves and convenient access to the laundry room. The updated primary bedroom and bathroom are a fabulous retreat with abundant closet and storage space. You will appreciate the design details in this space. Many upgrades to this home include high-quality, double-paned windows, beautiful hardwood flooring, a newer back deck, gorgeous and mature landscaping that provides additional privacy and a convenient attached two-car garage. All spaces have been updated. This location is a short distance to restaurants, Starbucks Coffee and the vibrant downtown Redwood City. It is also a quick commute to
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$1,164
Listed Date Jan 24, 2025
Contract Date Jan 31, 2025 Sold Date Mar 07, 2025
Comparable property #8
Redwood City, CA 94062
1400 Whipple Ave
Listing description (continued)
Highways 101 or 280 This property has so much to offer! TRANSACTION INFORMATION Original Listing Price
$2,100,000 Last Asking Price
$2,100,000 Closing Price $2,200,000 PPSF $1,164
Listed Date Jan 24, 2025
Contract Date Jan 31, 2025
Sold Date Mar 07, 2025
DOM - Days on Market
Comparable property #8
1400 Whipple Ave
Comparable property #9
Redwood City, CA 94063
$1,849,888
$1,902,000
Listing description
This beautiful and spacious home is located on an extra-large lot on of the prettiest, tree-lined streets in the coveted Alphabet neighborhood The 3-bedroom, 2-bath layout includes an inviting living area featuring a large skylight, sleek gas fireplace and an expansive bonus room that leads to back yard The large granite kitchen opens to a dining area, perfect for everyday meals or entertaining as it opens to large bonus room The ensuite primary bedroom includes dual closets, one with a thoughtfully designed, wall-to-wall organizer system. The private, expansive backyard is a true retreat, complete with raised garden beds, mature fruit trees, beautiful rose bushes, and a generous patio area ideal for outdoor entertaining and relaxing. Additional features include solar panels, forcedair heating, and central A/C. Situated on the border of San Carlos and Redwood City, this home is within walking distance of several winery tasting rooms. Walking distance to downtown San Carlos and train stations. It's also a five-minute walk to Devils Canyon Brewing Company, known for its
Continued on next page
$1,186
Listed Date May 08, 2025
Contract Date May 16, 2025 Sold Date Jun 10, 2025
Redwood City, CA 94063
314 G St
Listing description (continued)
family-friendly Food Truck Fridays Feeds into Clifford Elementary school
Listing Price
$1,849,888 Last Asking Price
$1,849,888 Closing Price $1,902,000 PPSF $1,186
Listed Date May 08, 2025
Contract Date May 16, 2025
Sold Date Jun 10, 2025
DOM - Days on Market 8
Comparable property #9
Comparable property #10
San Carlos, CA 94070
Listing description
Remarkable estate home on Sunnydale Avenue 3 Bedrooms, 2 baths plus extra office room attached to primary bedroom suite. Two car garage converted to large playroom area with new bi-fold doors for easy access. Ideal for family gatherings. No plumbing but possible future ADU conversion. Worth the visit!
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Price estimate for 101 Hyde Street
$2,400,000 - $2,550,000
Sold listing average (8)
$2,568,375
$1,290 Per Sq Ft 6 Days on Market
Pending listing average (1)
$2,530,000
$1,332 Per Sq Ft 11 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
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With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
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Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
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Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
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Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property
