PREPARED FOR LATOYA DEROUEN
OVERVIEW
Menlo Park, California is a charming city located in the San Francisco Bay Area, situated in San Mateo County. It's known for its affluent neighborhoods, beautiful parks, and its proximity to major tech companies in Silicon Valley. Menlo Park is located on the San Francisco Peninsula, about 30 miles south of San Francisco and about 20 miles north of San Jose. It's bordered by Palo Alto to the north and Atherton to the south. Menlo Park was founded in the 1850s and became a popular area for wealthy San Franciscans seeking a retreat from the city. The city's name is derived from Menlo Park, New Jersey, which was the site of Thomas Edison's famous invention factory. Menlo Park is primarily a residential area, characterized by tree-lined streets, spacious homes, and wellmaintained neighborhoods. It has a suburban feel with a mix of architectural styles, ranging from historic Victorian homes to modern estates. Menlo Park is home to several major technology companies, including Facebook, which has its headquarters there. Many other tech companies and startups are located in the surrounding areas, contributing to the region's reputation as a global center for innovation. The city is served by the Menlo Park City School District and the Las Lomitas Elementary School District. It is also home to Menlo College, a private four-year college known for its business and entrepreneurship programs. Menlo Park offers residents and visitors plenty of recreational opportunities. The city has numerous parks, including Bedwell Bayfront Park, which offers beautiful views of the San Francisco Bay. The nearby Santa Cruz Mountains provide opportunities for hiking, biking, and other outdoor activities. Despite its relatively small size, Menlo Park has a vibrant cultural scene. The city hosts various events and festivals throughout the year, including the Menlo Summerfest and the Connoisseurs' Marketplace. Additionally, nearby Palo Alto and San Francisco offer a wide range of cultural attractions, dining options, and entertainment venues. Overall, Menlo Park is a picturesque and affluent city with a strong sense of community and a thriving economy driven by its proximity to Silicon Valley. It's known for its high quality of life, excellent schools, and abundant recreational opportunities.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
01 02 03 04
Tech Professionals: Due to its proximity to Silicon Valley, Menlo Park attracts many individuals working in the technology industry. Employees of major tech companies such as Facebook, as well as entrepreneurs and startup founders, often choose to live in Menlo Park for its convenience and close proximity to their workplaces.
Affluent Families: Menlo Park is known for its affluent neighborhoods and high property values. Many wealthy families are attracted to the area for its excellent schools, safe environment, and upscale amenities.
Education and Academia: With institutions like Stanford University nearby, Menlo Park appeals to academics, researchers, and students. Faculty members, researchers, and students affiliated with Stanford may choose to live in Menlo Park due to its proximity to the university and its academic environment.
Retirees: Menlo Park's tranquil neighborhoods, mild climate, and access to recreational activities make it an attractive destination for retirees looking to enjoy a comfortable and active lifestyle in their later years.
Arts and Culture Enthusiasts: While Menlo Park itself may not be as culturally vibrant as neighboring cities like Palo Alto or San Francisco, it still offers access to a range of cultural amenities and events. Individuals interested in the arts, music, and cultural activities may choose to live in Menlo Park for its proximity to these offerings.
Nature Lovers: Menlo Park's location on the San Francisco Peninsula provides easy access to outdoor recreational opportunities such as hiking, biking, and water sports. Nature enthusiasts and outdoor lovers may be drawn to the area for its scenic beauty and proximity to parks and nature reserves.
Menlo Park, California attracts a diverse range of residents, but the several demographic groups that are commonly drawn to the area are those above. Overall, Menlo Park attracts a mix of professionals, families, retirees, and individuals seeking a high quality of life, access to employment opportunities, excellent schools, and a variety of recreational and cultural activities. 05 06
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
JERRY RICE JR.
Senior Luxury Agent
An integral part of Compass is the collaboration of high caliber, capable professionals and Jerry certainly fits that profile. Jerry brings a wealth of skill and professionalism to Compass through his football background. Born in Redwood City, and raised in Atherton, he attended Menlo High playing football for four years before “walking on ” to the UCLA program Within two years of being in the program, Jerry’s efforts earned him a scholarship for the rest of his collegiate career. Jerry is a graduate of UCLA with a Bachelor of Science in History. He would then go and play professionally for the Washington Redskins in 2014 and then in Montreal in the Canadian Football League the following two years. Son of Hall of Famer and Bay Area Legend, Jerry Rice, Jerry Jr would like to create a new generation of Rice excellence serving the needs of the community. Living in many places of the United States validates how progressive and unique the Bay Area really is. Many attributes that Jerry required playing sports translates in what the real estate business is about. Being able to work as a team striving for a common goal is a perfect example of that The Rice family background instilled the importance of hard work. Perseverance and dedication is what drove Jerry to the top tiers of competitive football, and he will demonstrate the same qualities into helping his clientele achieve a “touchdown scenario”.
Strategy, communication, and execution are the three main components to generating a game winning outcome. Jerry’s commitment to you would be to work diligently to prepare for a successful transaction by providing rewarding strategies and vital information to ensure the best outcome. The range and variety of networks he established over his life as well as within Compass will be advantage to his clients experiencing the “RICE” way.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Jerry helped me sell one property and buy another. During the process, which took place during the pandemic, Jerry was incredibly patient as we looked at dozens of homes until we found the perfect place. As I put in an offer and negotiated with the sellers, I always felt that Jerry had my best interest at heart and worked diligently to make sure I got the house I wanted at a reasonable price. When it came time to sell my other property, Jerry and his team made sure it was seen by as many potential buyers as possible and ensured I got a fair offer. During all of our interactions, I felt respected and heard and truly believed I was in good hands. I highly recommend Jerry and his team!
SELLER AND BUYER
We can’t say enough about what an amazing agent Jerry is! In the roughest economic time during a pandemic he managed to sell our condo in record time (7 days to be exact) with an over asking offer. He made the entire process seamless and actually enjoyable. Professional, knowledgeable, and always responsive are just a few ways to describe Jerry! Hands down the best agent in the game!
SELLER
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
SELLER AND BUYER
OLDHAM GROUP
Isabella Avenue
559 Placitas Avenue
Yerba Buena Avenue
Lomita Linda Court
Atherton Los Altos Hills
Los. Altos
Redwood City
Menlo Park San Jose
Jennifer Oldham Team Leader
DRE# 01325650
408.835.4119 jennifer@compass.com
Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com
Andrew Oldham Team Leader | Attorney DRE# 01207289
408.393.0773 andrew.oldham@compass.com
Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com
Park, CA 94025
ADDRESS SUBJECT
1146 Carlton Ave, Menlo Park, CA 94025
1158 Westminster Ave, East Palo Alto, CA 94303
1358 Hollyburne Ave, Menlo Park, CA 94025
127 Newbridge St, Menlo Park, CA 94025
ADDRESS SUBJECT
1146 Carlton Ave, Menlo Park, CA 94025
1158 Westminster Ave, East Palo Alto, CA 94303
1358 Hollyburne Ave, Menlo Park, CA 94025 COMP #3
127 Newbridge St, Menlo Park, CA 94025
CONTRACT DATE - May 31, 2024 Aug 28, 2024 Mar 26, 2025
Comparable property #1
East Palo Alto, CA 94303 1158 Westminster Ave
Listing description
Welcome to your dream home in East Palo Alto! This meticulously upgraded residence offers unparalleled comfort and style. Step inside to discover a spacious floor plan adorned with modern finishes and thoughtful touches at every turn. The gourmet kitchen boasts sleek quartz countertops, stainless steel appliances, and ample storage, perfect for culinary enthusiasts. Relax and unwind in the luxurious master suite with an abundance of natural light. The living area is ideal for entertaining, with an open layout that flows seamlessly. The backyard space is complete with a beautiful easy to maintain landscape and adorned with a finished secondary unit that can be used as an additional bedroom/office or flex space to meet your needs! Additional highlights include hardwood floors, new interior/exterior doors, and a convenient location near Silicon Valley tech hubs, parks, and amenities There is so much more to see, don't miss this rare opportunity to own a turnkey home in one of East Palo Altos most coveted neighborhoods
Listed Date May 30, 2024
Contract Date May 31, 2024
Sold Date Jul 02, 2024
Comparable
Comparable property #2
Menlo Park, CA 94025
Listing description
Welcome to 1358 Hollyburne Ave, Belle Haven home in Menlo Park This 3bedroom 1 bath & 2 car garage features tile and laminated flooring throughout the house, spacious living room, a dining L, kitchen faces the backyard, open Floor plan w/Natural Light. All bedrooms are spacious, large and peaceful backyard with a covered patio. Low-maintenance front and rear yards. 2 detached car-garage and a long driveway plenty for parking. Location is key! Enjoy the new Belle Haven Community campus and serving programs, the convenience of being less than 10 min away from Meta Headquarters, close to public transportation, shopping, US101, Menlo Park & Redwood City Downtowns. Easy access to Caltrain, the new Stanford Campus & more, you'll find yourself at the heart of the vibrant Silicon Valley Property needs a new roof and needs TLC
Listed Date Aug 06, 2024 Contract Date Aug 28, 2024 Sold Date Sep 30, 2024
Comparable property #2
1358 Hollyburne Ave
Comparable property #3
Menlo Park, CA 94025
Listing description
Belle Haven Gem This stunning home has been newly updated with fresh interior and exterior paint, modern recessed lighting, and stylish new flooring & windows throughout. The updated kitchen features sleek quartz countertops, tiled backsplash, and brand-new appliances, including an electric stove with overhead microwave oven. The inviting living space boasts a refaced fireplace, perfect for cozy gatherings, and the updated bathroom adds to the home's fresh feel. Step outside to a lowmaintenance front and backyard with lush turf and a brand-new concrete patioideal for entertaining. Move-in ready and designed for modern living.
Comparable property #3
127 Newbridge St
Price estimate for 1146 Carlton Avenue
$998,000 - $1,098,000
Agent notes
This is before we took a walkthrough of the home
But i speculate that the right opinion of value range for 1146 Carlton would be roughly 11-1 2 million It does help once we tour the property to get a better sense of condition. The data on recent comps suggest that homes typically sell less than a month. Two properties went pending in 22 days on the market
Sold listing average (2)
$1,165,000
$1,026 Per Sq Ft 12 Days on Market
Pending listing average (1)
$1,198,000
$1,152 Per Sq Ft 22 Days on Market * This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Thank you for the opportunity to list your home - when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
An Extensive Referral Network of the Top Real Estate Agents
11% of Compass transactions resulted directly from referrals to Compass*
72 Markets
28K+ Agents**
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested almost $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 28K+ Network of Top Agents Nationwide
In 2023, 11% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.
Your listing in the hands of international buyers
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
19
122 Countries
Your Buyer Follows Compass
250M+
Annual website and social media impressions*
150B+
2021 PR Impressions**
Digital Reach
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
7.9K+
Number of agents
600+
Number of employees
110+
Offices throughout California
Outperforming the competition in the Bay Area. $24B+
Sales volume in the Bay Area in 2023*
Outperforming the competition in San Mateo County.
$4.5B+
Sales volume in San Mateo County in 2023*
2023 Top 4 San Mateo County Brokerages Percentage Market Share
Discover the pinnacle of luxury real estate.
Prestigious. Exclusive. Emboldened.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
#1 Market Share for Ultra-Luxury Home Sales ($10M+) in 2023*
#1 Market Share for Luxury Home Sales ($5M+) in 2023*
2023 Top 4 Brokerages Percentage Luxury Market Share in the Silicon Valley / Peninsula ($5M+ Homes)
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Our Success in the Bay Area.
Sales volume in 2023* $24B+
3,800+
Number of agents
280+
Number of employees
55 Offices in Northern California
LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Advantages of Working with a Cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.
Increased Exposure For Your Listing
A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market. More eyes mean more interest.
More Qualified Buyers
The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you
Seamless Contract-to-Close
Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction.
Pre-Market
On-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network Media Plan
Open Houses
Assessing Our Strategy
and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Marketing your home
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
GOOGLE ADS
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your
property