Annual Meeting 2024

Old City District Community Report April 10, 2024

Agenda What is "Old City District"? How is OCD funded?

Recent Challenges Focus Areas Clean & Safe Marketing Economic Development Continued Recovery What's Next Questions

About Old City District Mission To improve Philadelphia's historic district as a place for people to meet, work, shop and live by supplementing municipal services with maintenance, public safety, economic development and promotional programs.

About Old City District Established by Philadelphia City Council in 1998 Service area bounded by Florist Street to the north, Walnut/Dock Streets to the south, Front Street to the east and 6th Street to the west

About Old City District OCD is a Business Improvement District (BID) in which commercial property owners pay an assessment to fund supplemental services and improvements within the district’s boundaries  Owner-occupied residential property owners do not pay an assessment

About Old City District OCD serves to supplement, but not replace, both the services provided by the City of Philadelphia and the responsibilities of property owners

Old City District Board of Directors  Patrick Shillenn, FKB Studio-Board Chair Vince Lattuca, Christ Church Preservation Trust  Donn Clendenon, Clendenon Properties LLC – - Donal McCoy, Sassafras Bar Vice Chair Jennifer Nagle, Philadelphia Convention &  Kathryn Bittner, WSFS Bank - Treasurer Visitors Bureau  Valerie Lyons, Weber Gallagher – Secretary Ashley Peel, Philadelphia Independents  Miquon Brinkley, Thinker Makers Society Betsy Oliphant Ross, Consultant  Jeffrey Brown, Jeffrey M. Brown Associates Joe Tice, Accelalpha  Erik Derr, Becker LLC Brennan Tomasetti, Civetta Property Group LLC  Jonathan Dubrow, Coldwell Banker Commercial Lizzie Woods, Delaware River Waterfront Corporation National Park Service Liaison: Steven Sims, Independence National Historic Park Ex-Officio/Non-Voting Member: Hon. Mark Squilla, Philadelphia City Council Counsel: Josh Grimes, Esq.

Old City District Board of Directors  Patrick Shillenn, FKB Studio-Board Chair Vince Lattuca, Christ Church Preservation Trust  Donn Clendenon, Clendenon Properties LLC – - Donal McCoy, Sassafras Bar Vice Chair Jennifer Nagle, Philadelphia Convention &  Kathryn Bittner, WSFS Bank - Treasurer Visitors Bureau  Valerie Lyons, Weber Gallagher – Secretary Ashley Peel, Philadelphia Independents  Miquon Brinkley, Thinker Makers Society Betsy Oliphant Ross, Consultant  Jeffrey Brown, Jeffrey M. Brown Associates Joe Tice, Accelalpha  Erik Derr, Becker LLC Brennan Tomasetti, Civetta Property Group LLC  Jonathan Dubrow, Coldwell Banker Commercial Lizzie Woods, Delaware River Waterfront Corporation National Park Service Liaison: Steven Sims, Independence National Historic Park Ex-Officio/Non-Voting Member: Hon. Mark Squilla, Philadelphia City Council Counsel: Josh Grimes, Esq.

Community Groups

Old City Community Action Group • Community Cleanup-1st Saturday of each month (weather permitting) • Meet 2nd Monday of each month at 7 pm at Old First Reformed Church at 4th and Race (Zoom option available) • oldcityphillycag@gmail.com

Old City District Staff Job Itzkowitz

Executive Director Brett Mapp

Director of Operations Leah Ben

Senior Marketing Manager Lili Razi

Economic Development Coordinator

Meet OCD's New Team Members Leah Ben

 Senior Marketing Manager  Previous experience in marketing roles for Center City District and NoMa Business Improvement District in Washington, DC

Lili Razi

 Economic Development Coordinator  Lili holds a master's degree in Public Affairs/Community Development and has experience in urban design, zoning administration, and community development

Five-Year Plan & Budget • Enabling legislation to exist through 2038 • Every five years, OCD submits a Plan & Budget for City Council Approval • That budget states what OCD can collect via assessments each year

How do assessments work?

How do assessments work?

• Total Commercial Value in OCD is: $1,504,496,935.00 • 508-32 Walnut • Assessed value is: $158,108,600.00 • ~10.5% of the total commercial value in OCD • ~10.5% of OCD’s budget • OCD’s billing amount for 2024 is $1,197,369 • Therefore, 508-32 Walnut pays ~10.5% of $1,197,369, or ~$126,000 • Rate works out to 0.0008

$140,000.00

$120,000.00

$80,000.00

$60,000.00

1 16 31 46 61 76 91 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 361 376 391 406 421 436 451 466 481 496 511 526 541 556 571 586 601 616 631 646 661 676 691 706 721 736 751 766 781 796 811 826 841 856 871 886 901 916

How do assessments work?

Old City Ratepayers

508-32 Walnut $126,000

$100,000.00

Median ratepayer: $323

$40,000.00

$20,000.00

$0.00

$140,000.00

$120,000.00

$100,000.00

1 16 31 46 61 76 91 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 361 376 391 406 421 436 451 466 481 496 511 526 541 556 571 586 601 616 631 646 661 676 691 706 721 736 751 766 781 796 811 826 841 856 871 886 901 916

How do assessments work?

Old City Ratepayers

Top 50 ratepayers pay 65% of OCD’s budget

$80,000.00

$60,000.00

$40,000.00

$20,000.00

$0.00

2023 Challenges

Five-Year Plan & Budget

Clean and Safe

New Cleaning Company

2024 Data  Bags of trash collected  1,824  Needle and Drug Paraphernalia  700  Graffiti/stickers removed  686  Pedestrian Assistance  350

Grayman Security Risk Management • The Grayman Ambassadors works in the Old City neighborhood to ensure the safety of its businesses, staff, and residents.

• The Ambassadors also handle homeless outreach and addiction referral services.

• Teams of two ambassadors will patrol the Old City neighborhood.

• Three patrols per week, including two-weekend evening patrols

Savage Sisters • Savage Sisters provides the Philadelphia community with resources for those living with or affected by substance use disorder • Teams of two outreach workers • Two rotating shifts per week

Officer Al  Old City foot patrol PPD Officer Al Macchione  Monday to Friday 10 am to 6 pm  Albert.Macchione@Phila.gov

Old City Task Force

Marketing

Marketing Promote the neighborhood as a place for people to meet, work, shop and live by highlighting the neighborhood’s worldclass assets

Old City District Newsletter Events and promotions 7,000 subscribers Sign up www.oldcitydistrict.org

Old City District B2B Newsletter Neighborhood updates and information Sign up www.oldcitydistrict.org Click "NEWSLETTER SIGNUP" at the bottom of the homepage!

Twitter/"X" 18,400

13,800

2023 Post Reach: 62.1K

33% overall

Facebook 8,143

142% overall 3,353

2023 Post Reach: 115,403

Instagram 43,925

134% avg. YOY

767

2023 Post Reach: 98.7K

5,626% overall

Social Media

80,000+ followers across platforms

2023 Old City District Map 50,000 maps 30th Street Station, Philadelphia hotels, attractions Shops, restaurants, hotels, museums, residences in Old City

Old City Wedding Stroll

• 13 TV segments • 2 radio segments • 10 online articles

Old City Eats

Old City Eats

• 1 print article • 12 TV segments • 25 online articles

Old City Fest

Old City Fest •5 TV segments •7 radio reports •32 online articles •2 print articles

Historic Holidays in Old City

Historic Holidays in Old City

•1 print article •6 TV segments • 48 online articles & mentions

2023 by the Numbers

7 live events

25+ visitors

6 events

80k+ followers +33% vs. 2022

57k+ visitors

2023 by the Numbers

25+ visitors

25+ visitors

7 live events

7 live events

21 TV segments

83 online articles

31.6M reach

$325k ad value

Economic Development

Vision2026: Continuing Work Published spring 2016 following an extensive public engagement process  Including a public survey with ~500 respondents

Intended to serve as a framework to help shape the future of Old City

Vision2026: Continuing Work Values + Aspirations  Be a world-class walking neighborhood  Foster civic life through great public space  Re-Occupy vacant buildings and unbuilt parcels  Clarify goals of the neighborhood for developers  Cultivate people: more resident, workers, visitors  Enhance and protect historic and creative character  Attract neighborhood-serving retail (especially a grocery!)

 Connect better to nearby neighborhoods  Encourage car-free travel as the first choice of most

Market Street Transformation

Market Street Transformation  Funding and engineering for road diet and Tamanend Plaza are complete!  RFP is expected next month  Market Street improvements should be completed by 2026

Commerce Street

Commerce Street

Commerce Street  Total estimated cost now at $2.6M  Councilman Squilla has committed $100k+ for soft costs  IHT has committed to supporting fundraising efforts  Toured with DCED to pitch grant opportunities

Dolly Ottey Park

Dolly Ottey Park  New adjusted concept plans agreed upon by all stakeholders  Councilman Squilla has committed $100k to this project  Total estimated cost TBD  Property owner is now revisiting its cost estimate  Potential DCED opportunity here as well

Real Estate Newsletter

Click "NEWSLETTER SIGNUP" at the bottom of the homepage!

Available Commercial Properties

Broker Event

Continued Recovery

2019 - 2023 Weekly Visits 300

Visits in Thousands

250

200

150

100

50

0

2019

2020

2021

2022

2023

Week

Source: Placer.ai

Visits

+79.25%

Percent Recovery 2023 vs 2019

2019-2023 Weekly Employee Visits 60

Visits in Thousands

50

40

30

20

10

0

2019

2020

2021

2022

2023

Week Visits

Source: Placer.ai

+90.30%

Percent Recovery 2023 vs 2019

2019-2023 Weekly Employee Visits 60

Visits in Thousands

50

40

30

20

10

0

2019

2020

2021

2022

2023

Week Visits

Source: Placer.ai

+90.30%

Percent Recovery 2023 vs 2019

Total Annual Visits VISIT TREND IN OLD CITY 10

+9.1%

9

increase

7.7

8 NUMBER OF VISITS IN MILLION

8.4

7

6.3

6 5 4

4.1

3 2 1 0

2020

Source: Placer.ai

2021

2022

2023

31 New Businesses Opened in 2021 • • • • • • • • • • • • • • • •

American Vegan Society AXIOM Contemporary BBQ Unlimited Casa Vida Claudia Mills Studio Cray Taste Damari Embrace Dermatology & Aesthetics Frame Fred Astaire Dance Studio Haus of Wood Home Cuban Café Ikki Japanese Cuisine & Bar Jacqueline Michelle & Co. Kurry Shack Las Bugambilias

• • • • • • • • • • • • • •

Mari Mi Bridal Nic Grooming Panda Tea Penzey’s Spices PFS Bourse Theater Philly Style Bagels Pizzarama Red Parasol Café Ride Zoomo The Dog Alley The Jiu Jitsu Company The Link Studios Thinker Makers Society Together Victoria Roggio Beauty

43 New Businesses Opened in 2022 • • • • • • • • • • • • • • • • •

3 J’s Cafe • A Four Foot Prune • Amina’s Lounge • Anima’s Natural Pet Supplies • Artistic Hair Studio • Ava Karl Salon • Bangin Breakfast and • Wild Brunch • Café Tolia • Citizens Bank • City Fitness • City Pizza • Dafina Co. • Demure Bridal • Elektra Vintage • Hangry Joe’s Hot Chicken • Home Cuban Cafe • Istanbul Cafe

Kadampa Meditation Center • Salon Ballyhoo • Sol Reminisce Lilly's Ferry • Stickball Vintage Little Susie’s Pies • The Bubble Tea Room Mochinut • The Link Hair Studio Museum of Illusions • Together Fitness Nic’s Grooming • Vanderwende’s Ice Cream Old City Kitchen • Wax & Wine Old City Vape Olea Omnia Spa Pet Dermatology Center Petit Jardin en Ville Outdoor Living Showroom Philly Cannoli King Pingpod Pulpery Riverwards Produce Sage Hair Studio

18 New Businesses Opened in 2023 • • • • • • • • • • • • •

48 Record Bar Café Zeit Cour Di Caffe Eatwell Femmi and Yofi Med Spa Gong Cha JMCD Hair La Tienda Liberty & Co. Linda Glass Compass RE Lovello Elizabeth Ogawa Philly Olivier Cafe

• • • • •

Sharks Smoke shop/convenience store Tibet-Nepal Handicrafts True Direct Home Health Care Volume Hair Studio

Retail Vacancy Rate

19.42%

18.00%

17.77% 15.17% 12.75%

12.57%

Nov-19 Jan-19 Source: Old City District

Jan-20

Oct-21 Jan-21

Jan-22

Jan-23

Jan-24

Sources: Old City District and Placer AI Visits: Total number of visits over the time period, even if that person visited more than once during that time period.

Upcoming Challenges

$140,000.00

$120,000.00

$100,000.00

1 16 31 46 61 76 91 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 361 376 391 406 421 436 451 466 481 496 511 526 541 556 571 586 601 616 631 646 661 676 691 706 721 736 751 766 781 796 811 826 841 856 871 886 901 916

How do assessments work?

Old City Ratepayers

Top 50 ratepayers pay 65% of OCD’s budget

$80,000.00

$60,000.00

$40,000.00

$20,000.00

$0.00

Upcoming Challenges

Upcoming Challenges

Upcoming Challenges • What happens if top 50 properties lose 50% of their assessed value?

• Total commercial value in district drops from $1.5B to $1.B • Assessment rate jumps from .0008 to .0012 (50% increase)

$140,000.00

$120,000.00

$100,000.00

1 16 31 46 61 76 91 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 361 376 391 406 421 436 451 466 481 496 511 526 541 556 571 586 601 616 631 646 661 676 691 706 721 736 751 766 781 796 811 826 841 856 871 886 901 916

How do assessments work?

Old City Ratepayers

Top 50 ratepayers pay 65% of OCD’s budget

$80,000.00

$60,000.00

$40,000.00

$20,000.00

$0.00

Hypothetical revised assessment Revised OCD Assessment $100,000.00 $90,000.00 $80,000.00 $70,000.00

Top 50 ratepayers pay 48% of OCD’s budget

$60,000.00 $50,000.00 $40,000.00 $30,000.00 $20,000.00 $10,000.00

1 15 29 43 57 71 85 99 113 127 141 155 169 183 197 211 225 239 253 267 281 295 309 323 337 351 365 379 393 407 421 435 449 463 477 491 505 519 533 547 561 575 589 603 617 631 645 659 673 687 701 715 729 743 757 771 785 799 813 827 841 855 869 883 897 911 925

$0.00

$140,000.00

$120,000.00

$80,000.00

$60,000.00

1 16 31 46 61 76 91 106 121 136 151 166 181 196 211 226 241 256 271 286 301 316 331 346 361 376 391 406 421 436 451 466 481 496 511 526 541 556 571 586 601 616 631 646 661 676 691 706 721 736 751 766 781 796 811 826 841 856 871 886 901 916

How do assessments work?

Old City Ratepayers

508-32 Walnut $126,000

$100,000.00

Median ratepayer: $323

$40,000.00

$20,000.00

$0.00

Hypothetical revised assessment Revised OCD Assessment $100,000.00 $90,000.00 $80,000.00

508-32 Walnut $95,000

$70,000.00 $60,000.00 $50,000.00 $40,000.00

Median ratepayer: $486

$30,000.00 $20,000.00 $10,000.00

1 17 33 49 65 81 97 113 129 145 161 177 193 209 225 241 257 273 289 305 321 337 353 369 385 401 417 433 449 465 481 497 513 529 545 561 577 593 609 625 641 657 673 689 705 721 737 753 769 785 801 817 833 849 865 881 897 913 929

$0.00

What’s Next

I-95 Park Cap Underway!  Will connect Old City with the waterfront

Source: DRWC

Source: NBC Philadelphia

Market St. Project 2025  Will add bike lanes, landscaping to Market St.

Source: Urban Engineers

New Developments 

Address: 300 N Christopher Columbus Blvd



Unit Count: 360



Status: Under construction but paused

New Developments 

Address: 230 Vine Street



Unit Count: 85 (potentially hospitality)



Status: Approved, but for sale

New Developments 

Address: 5th and Wood Street.



Unit Count: 74



Status: In approvals

New Developments 

Address: 4th and Vine Streets



Unit Count: 70



Status: In approvals

New Developments 

Address: 4th and Race Streets



Unit Count:



36 group living units + 4 Accessible Units



Status: Under construction

New Developments 

Address: 141-43 N. 4th Street



Unit Count: 36



Status: Under Construction

New Developments 

Address: 69-71 N. 2nd Street



Unit Count: 35



Status: In Approvals

New Developments 

Address: 3rd and Race Streets



Unit Count: 30



Status: Permits pulled

New Developments 

Address: 3rd and Walnut Street



Unit Count: o o



8-story hotel Retail on the first floor

Status: In approvals

New Developments 

Address: 301 Chestnut Street



Unit Count: 15 hospitality rooms and a ground floor bar space



Status: Under renovation

New Developments 

Address: 27-29 S. 2nd Street



Unit Count: 12 Residentials 2 Commercials



Status: In Renovation

New Developments 

Address: 151 N. 3rd St, Quarry Street



Unit Count: 12



Status: Under construction

New Developments 

Address: 160-64 N. 2nd Street



Unit Count: 6 Residential 1 Commercial



Status: Under Construction

New Developments 

Address: 69-71 N. 2nd Street



Unit Count: 4 hospitality rooms and a ground floor restaurant space



Status: Under construction

New Developments 

Address: 140 N. 2nd Street



Unit Count: 5 hospitality rooms



Status: Under construction

Source: thegaslampphilly.com

New Developments 

Address: N. 3rd St and Cherry Street



Unit Count: 4 Residential 1 Commercial



Status: Project approved

New Developments 

~860 total units coming soon



~1,200 more residents



~17% growth

New Developments 

Additional 1,800 units planned for Durst projects



~2,700 more residents



Total projected growth: 

~3,900 more residents



~57% growth

Source: DRWC

2026

Thank you!

Event space and refreshments were generously provided by these businesses

Questions Old City District 231 Market Street Philadelphia, PA 19106 (215) 592-7929 info@oldcitydistrict.org www.oldcitydistrict.org