Old City District 2023 Annual Meeting Presentation

Page 1

Old City District Community Report

March 29, 2023

What is "Old City District"?

Recent Challenges

Pandemic Response

Committees

Clean & Safe

Marketing

Economic Development

Post-Pandemic Recovery

New in Old City

What's Next

Questions

Agenda

About Old City District

Mission

To improve Philadelphia's historic district as a place for people to meet, work, shop and live by supplementing municipal services with maintenance, public safety, economic development and promotional programs.

About Old City District

Established by Philadelphia City Council in 1998

Service area bounded by Florist Street to the north, Walnut/Dock Streets to the south, Front Street to the east and 6th Street to the west

About Old City District

OCD is a Business Improvement District (BID) in which commercial property owners pay an assessment to fund supplemental services and improvements within the district’s boundaries

 Owner-occupied residential property owners do not pay an assessment

About Old City District

OCD serves to supplement, but not replace, both the services provided by the City of Philadelphia and the responsibilities of property owners

Old City District Board of Directors

 Jennifer Nagle, Independence Visitor Center

Corporation - Board Chair

 Patrick Shillenn, FKB Studio - Vice Chair

 Kathryn Bittner, WSFS Bank - Treasurer

 Donn Clendenon, Clendenon Properties LLC –

Secretary

 Miquon Brinkley, Thinker Makers Society

 Jeffrey Brown, Jeffrey M. Brown Associates

Erik Derr, Becker LLC

Jonathan Dubrow, Coldwell Banker Commercial

Vince Lattuca, Christ Church Preservation Trust

Valerie Lyons, Weber Gallagher

Donal McCoy, Sassafras Bar

Ashley Peel, Philadelphia Independents

Betsy Oliphant Ross, Consultant

Brennan Tomasetti, Civetta Property Group LLC

National Park Service Liaison: Cynthia MacLeod, Independence

National Historic Park

Ex-Officio/Non-Voting Member: Hon. Mark Squilla, Philadelphia City Council

Counsel: Josh Grimes, Esq.

Old City District Board of Directors

 Jennifer Nagle, Independence Visitor Center

Corporation - Board Chair

 Patrick Shillenn, FKB Studio - Vice Chair

 Kathryn Bittner, WSFS Bank - Treasurer

 Donn Clendenon, Clendenon Properties LLC –

Secretary

 Miquon Brinkley, Thinker Makers Society

 Jeffrey Brown, Jeffrey M. Brown Associates

Erik Derr, Becker LLC

Jonathan Dubrow, Coldwell Banker Commercial

Vince Lattuca, Christ Church Preservation Trust

Valerie Lyons, Weber Gallagher

Donal McCoy, Sassafras Bar

Ashley Peel, Philadelphia Independents

Betsy Oliphant Ross, Consultant

Brennan Tomasetti, Civetta Property Group LLC

National Park Service Liaison: Cynthia MacLeod, Independence

National Historic Park

Ex-Officio/Non-Voting Member: Hon. Mark Squilla, Philadelphia City Council

Counsel: Josh Grimes, Esq.

Community Groups Old City Civic Association oldcityca@gmail.com Old City Community Action Group oldcityphillycag@gmail.com

Old City District Staff

Brett Mapp DirectorofOperations

Gabriella Sacidor DirectorofMarketing

Cassidy Martin

Jessica Caampued

Recent Challenges

Recent challenges

December 22, 2018 – Government shutdown (longest in history –35 days)

Recent challenges

February 18, 2019 – Fire

Recent challenges

January 7, 2020 – Water main break

Recent challenges

March 13, 2020 – Pandemic lockdown

Pandemic Response

COVID-19 Pandemic

B2B Outreach

 More than 100 B2B newsletters distributed in 2020

 News, business guidance, grants, resources

Street Cleaning

Street ambassadors deemed “essential workers” and continued to sweep streets throughout the shutdown and the pandemic

Farmers Market at Christ Church

Old City District was the Lead Sponsor of the Farmers Market, which provided fresh food and essential goods throughout the pandemic in a safe, outdoor environment

Business Signage & PPE

OCD provided signage for business entrances and employee break rooms and distributed PPE kits from the City

BID Alliance

Outdoor Dining Advocacy

 Sidewalk table and chairs by right

 Sidewalk table and chairs in front of neighboring properties by permission

Outdoor Dining Advocacy

 Access to street space

 Street closures

Pilot Outdoor Dining Street Closures

 July 17, 2020

Marketing & PR

 OCD
#OldCityOnline
launched
digital campaign

Marketing & PR

 OCD worked with a PR consultant to procure earned media opportunities

Retail Vacancy Rate

10% 12% 14% 16% 18% 20% November 2019 December 2020 Retail Vacancy Rate Month / Year Old City Retail Vacancy Rate 2019 - 2020

Source: Placer.ai

Old City Visits 2019 - 2020

83% decrease in visits from February 2020 to April 2020

Month / Year

Visits: Total number of visits over the time period, even if that person visited more than once during that time period.

0 200000 400000 600000 800000 1000000 1200000 Visits

Clean and Safe Committee

New Cleaning Company

Neighborhood Cleaning

 Second year

 Street and sidewalk cleaning operations

 364 days per year, all weather conditions

 Manual sweeping

 Power washing

 Removed 16,000+ pounds of litter and debris in 2022

2022 Clean Ups

Pounds of trash collected

16,775

Needles 676

Graffiti/stickers

614

Animal waste 377

Human waste 94

Security Initiatives

 Private security firm on weekends

 Coordination with nightlife establishments & regulatory and enforcement agencies

 Conditional Licensing Agreements

 Old City Nuisance Task Force

 Old City foot patrol officer, Al Macchione

Old City Task Force

Text Alert System

 Old City District partners with AlertMedia to deliver important notifications via text, app push, and email

Marketing Committee

Marketing

Promote the neighborhood as a place for people to meet, work, shop and live by highlighting the neighborhood’s worldclass assets

City District Newsletter Events and promotions 7,000 subscribers Sign up www.oldcitydistrict.org
Old
Old City District B2B Newsletter Neighborhood updates and information Sign up www.oldcitydistrict.org Click "NEWSLETTER SIGNUP" at the bottom of the homepage!

Social Media

2022 Facebook page reach: 85,430 50.2% vs. 2021

8,059
3,353 21% since 2020

Social Media

2022 Instagram page reach: 159,360 #1 Philadelphia BID in Followers 767 41,208 28% since 2020

Social Media

66,000+ followers across platforms

2023 Old City District Map

50,000 maps

Philadelphia International Airport, 30th Street Station, Philadelphia hotels, attractions

Shops, restaurants, hotels, museums, residences in Old City

University Partnerships

First Friday 30th Anniversary Documentary

First Friday 30th Anniversary Documentary

• 2 print articles • 8 online articles

Old City Eats

Old City Eats

• 1 print article

• 8 TV segments

• 2 radio segments

• 15 online articles

Old City Wedding Stroll

7 online articles

Old City Fest

Old City Fest

•32 TV segments •4 radio reports •30 online articles •1 print article

Historic Holidays in Old City

Historic Holidays in Old City

print stories
radio spots
TV segments
online articles & mentions
•3
•7
•34
•50

2022 by the Numbers

7 live events 7 events 25k+ visitors 25+ visitors 66k+ followers +12% vs. 2021

2022 by the Numbers

7 live events 7 print articles 13 radio segments 25+ visitors 71 TV segments 25+ visitors 110 online articles 7 live events 7 live events 23.7M reach $170k ad value

Economic Development Committee

Vision2026: Continuing Work

Published spring 2016 following an extensive public engagement process

 Including a public survey with ~500 respondents

Intended to serve as a framework to help shape the future of Old City

Vision2026: Continuing Work

Values + Aspirations

 Be a world-class walking neighborhood

 Foster civic life through great public space

 Re-Occupy vacant buildings and unbuilt parcels

 Clarify goals of the neighborhood for developers

 Cultivate people: more resident, workers, visitors

 Enhance and protect historic and creative character

 Attract neighborhood-serving retail (especially a grocery!)

 Connect better to nearby neighborhoods

 Encourage car-free travel as the first choice of most

Vision2026: Halfway Progress Update

Vision2026: Halfway Progress Update

Pandemic Dining

Continuing to advocate for streeteries with the BID Alliance

By-right beyond the pandemic

Real Estate Newsletter

Click "NEWSLETTER SIGNUP" at the bottom of the homepage!

Broker Event

Continuing Work

 Market Street Transformation

 Neighborhood-serving retail attraction

 Public space work

 Commerce Street

 Park at 2nd & Market

 Dolly Ottey park

Market Street Transformation

Funding

Market Street Transformation

 Funding for road diet is complete and engineering is past the 60% mark

 RFP is expected this year

 Market Street improvements should be completed by 2026

Park at 2 nd and Market

 2016 – Developed concept through large scale public process period

 NPS preferred alternative

 2022 – NPS advised they will work with Independence Historical Trust to fundraise for the project

Commerce Street

Commerce Street

Commerce Street

 Total estimated cost now at $2.4M

 Councilman Squilla has committed $100k+ for soft costs

 IHT has committed to supporting fundraising efforts

 Waiting on grant application response

Dolly Ottey Park

Dolly Ottey Park

 Total estimated cost TBD

 Waiting on cost estimates from developer

 New adjusted plans agreed upon by all stakeholders

 Councilman Squilla has committed $100k to this project

Post-Pandemic Recovery

Percent

69% Visits: Total number of visits over the time period, even if that person visited more than once during that time period.

0 2000000 4000000 6000000 8000000 10000000 12000000 2019 2020 2021 2022 Visits Year Old City Yearly Visits 2019 - 2022
Source: Placer.ai recovery:

Old City Yearly Visits

Source: Placer.ai, Old City District

Visits: Total number of visits over the time period, even if that person visited more than once during that time period.

0 1000000 2000000 3000000 4000000 5000000 6000000 7000000 8000000 2020
2022 Visits Year
2021
2020, 2021, 2022
increase since 2020
75%

Source: Placer.ai

Old City January & February Visits

2020 - 2023

Percent recovery: 75%

January February

Visits: Total number of visits over the time period, even if that person visited more than once during that time period.

0 100000 200000 300000 400000 500000 600000 700000 800000 2020 2021 2022 2023 Visits Year

Percent recovery: 60%

0 10000 20000 30000 40000 50000 60000 70000 80000 90000 2020 2021 2022 2023 Visits Year
January February
Independence Visitor Center Visits January and February 2020 - 2023
Source: Independence Visitor Center

Retail Vacancy Rate

10% 12% 14% 16% 18% 20% November 2019 December 2020 Retail Vacancy Rate Month / Year Old City Retail Vacancy Rate 2019 - 2020

Old City Retail Vacancy Rate

12.00% 14.00% 16.00% 18.00% 20.00%
December 2020 - February 2023 20% 15%

Old City Monthly Visits Percent Recovery to Pre-Pandemic Levels and Retail Vacancy Rate

-

Visits: Total number of visits over the time period, even if that person visited more than once during that time period.

12.00% 14.00% 16.00% 18.00% 20.00% 10% 30% 50% 70% 90% Retail Vacancy Rate Percent Recovery Month / Year
Source: Placer.ai, Old City District
December 2020
February 2023 Monthly Visits Percent Recovery Retail Vacancy Rate

New in Old City

New Businesses Since January 2021

• 3 J’s Cafe

• A Four Foot Prune

• American Vegan Society

• Amina’s Lounge

• Anima’s Natural Pet Supplies

• Artistic Hair Studio

• Ava Karl Salon

• AXIOM Contemporary

• Bangin Breakfast and Wild Brunch

• Café Tolia

• Casa Vida

• Citizens Bank

• City Fitness

• City Pizza

• Claudia Mills Studio

• Cray Taste

• Dafina Co.

• Damari

• Demure Bridal

• Elektra Vintage

• Embrace Dermatology & Aesthetics

• Frame

• Fred Astaire Dance Studio

• Hangry Joe’s Hot Chicken

• Haus of Wood

• Home Cuban Cafe

• Ikki Japanese Cuisine & Bar

• Istanbul Cafe

• Jacqueline Michelle & Co.

• Kadampa Meditation Center

• Kurry Shack

• Las Bugambilias

• Lilly's Ferry

• Little Susie’s Pies

• Mari Mi Bridal

• Mochinut

• Museum of Illusions

• Nic’s Grooming

• Olea

• Old City Kitchen

• Old City Vape

• Omnia Spa

• Panda Tea

• Penzey’s Spices

• Pet Dermatology Center

• Petit Jardin en Ville

Outdoor Living Showroom

• PFS Bourse Theater

• Philly Cannoli King

• Philly Style Bagels

• Pingpod

• Pulpery

• Red Parasol Café

• Ride Zoomo

• Riverwards Produce

• Sage Hair Studio

• Salon Ballyhoo

• Sol Reminisce

• Stickball Vintage

• The Bubble Tea Room

• The Dog Alley

• The Jiu Jitsu Company

• The Link Hair Studio

• Thinker Makers Society

• Together Fitness

• Vanderwende’s Ice Cream

• Victoria Roggio Beauty

• Wax & Wine

67

New Old City District Website

Riverwards

Paradigm Gallery

What’s Next

LED Screens for Retail Attraction

I-95 Park Cap

Will connect Old City with the waterfront

Source: DRWC

Old City’s Population is Growing

From 2017 – 2021, the residential population grew by 27%.

0 1000 2000 3000 4000 5000 6000 7000 1980 1990 2000 2010 2017 2021 6,900
Source: Placer.ai, Esri

New Developments

 836 total units coming soon

 ~1,200 more residents

Source: DRWC

New Developments

 Additional 1,800 units planned for Durst projects

 ~2,700 more residents

 Total projected growth:

 ~3,900 more residents

 ~57% growth

Source: DRWC

Upcoming Events

 Old City Wedding Stroll, April 26th

 Old City Eats Block Party, June 1st

 Old City Fest, October 8th

 Historic Holidays in Old City

Thank you!

Event space and refreshments were generously provided by these businesses

Questions Old City District 231 Market Street Philadelphia, PA 19106 (215) 592-7929 info@oldcitydistrict.org www.oldcitydistrict.org
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