Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.
Marketers spend their livelihoods building complex user acquisition and engagement engines to do just this. We’ve built systems to automate processes, reach consumers across digital touch points, and personalize brand messaging at scale.
As you can imagine, marketing has evolved into a specialty-driven field. PPC managers find new users through online ads. Conversion optimization specialists ensure that web traffic streams are converting into paying customers. Marketers can spend their entire careers focusing on just one part of the sales funnel.
There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. What exactly does demand generation mean, and how is it different from concepts like inbound
