How to build Effective Employer Branding: Benefits & Strategies

How to build Effective Employer Branding: Benefits & Strategies www.dutypar.com

• The traditional definition of an employer brand is how an organization portrays itself as a place to work but it is not enough anymore. It no longer works as a stand-alone recruitment strategy because job seekers are so inundated with ads and social media advertisements that the message gets lost.

• An employer brand is a marketing strategy that attempts to create a strong employee-employer bond.

• The goal of an employer brand is to generate a set of values, skills and strengths represented by the organization in order to connect with potential future employees. This can be achieved through communicating the company's values and beliefs, publishing lists of competencies related to the position, and displaying a cohesive corporate identity. The most important asset that any company builds is its brand.

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