Build a content marketing funnel

Generating leads for software companies can be made easier by prioritizing the end-user’s experience. By providing effective solutions to common problems, software companies can increase their lead conversion rates.

Many tech companies find webinars to be a useful method to engage with customers and increase lead conversion rates. Collaborating with other industry experts as contributors can also help create easily shareable webinar content. However, one of the biggest hurdles for tech businesses using webinars for lead generation is ensuring attendance. To overcome this challenge, companies can refer to an ultimate guide on webinar lead cadences.

For inbound lead generation, it is important to create content for each stage of the sales funnel: attention, carefulness, and determination. At the awareness stage, customers are looking for expert guides or white papers to help them understand the issue. In the consideration stage, they research available solutions to define the cause of the problem. Finally, in the decision stage, they narrow down their options and weigh the pros and cons before making a decision.