Offer free trials or freemium products

Offering free trials or access to basic features of a product is a powerful lead generation tactic for technology and SaaS companies. By allowing potential customers to test out their product or service, businesses can showcase the unique value proposition of their offering and help prospects make informed purchasing decisions.

This approach is particularly effective for startups selling intangible products like software, apps, games, and analytics. Rather than relying solely on marketing materials to convey the benefits of their product, companies can let their offering speak for itself and let customers experience it firsthand.

Offering free trials or basic access to a product can also help reduce the need for aggressive selling and alleviate pressure on sales teams. Customers are able to see the real value of the product and are often willing to provide their contact information in exchange for the opportunity to try it out.